style manualmedia.supercheapauto.com.au/sca/files/user/tradepartners/calibre_s… · type is...

STYLE MANUAL

PRECISION. POWER. PERFORMANCE.

Calibre Logo

Blue Fill

Portrait and Landscape Use

Tagline

One Colour Logo

Greyscale Logo

DOs and DON’Ts

Font Usage

CMYK vs Pantone Product Images

Product In-Situation Images

Symbols and Minor Logos

Sticker Labels

Pack Clearance

Text Colour

Generic Blister Packs

Boxed Packs Full Pack

Boxed Packs Breakdown

Slip Cover/Sleeve

LOGO

TECHNICAL &SECONDARY CONSIDERATIONS

CONTENTSEXAMPLE PACKS

1

2

3

4

5

6

7

8

9

10

12

NB. All logos are available on CDfor both Macintosh and PC. These are available through Super Cheap Auto.

LOGOCalibre Logo

Blue Fill

Portrait and Landscape Use

Tagline

One Colour Logo

Greyscale Logo

DOs and DON’Ts

1

2

3


1

Calibre LOGOis hand drawn and should NOT be recreated. Please acquire logos from Super Cheap Auto.

BLUE FILL BEHIND THE LOGOThe area is filled with Pantone 289.

PORTRAIT AND LANDSCAPE USEFor use on portrait rectangular packaging,use the logo above. For landscape rectangular packaging, use the logo with the long extendor below.

TAGLINEwill be proportionate. Type is HelveticaNeue 97 Black Condensed Italic. In the case of the portrait logo above, right aligned with the end of the horizontal extendor. With the landscape logo, between 5–7mm from the edge of the packaging.




GREYSCALE LOGOBackground is black. Logo is greyscale in Photoshop. Tagline is white.

2

ONE COLOUR LOGOTo be used only on the printingof jackets and other promotional clothing items, when only one colouris available, ie, saftey jackets. Useonly colours similar to PMS 289. Taglineknocks out of blue background.


PRECISION.POWER.PERFORMANCE.

CALIBRE LOGO – DOs and DON’TsDO NOT put on gradient background or PMS 158 background. DO NOTalign the tagline on the left. DO NOT substitute the blue backgroundfor any other colour.*

ALWAYS place the logo on a PMS 289background with the gradient startingwell below the tagline.

*The use of a one colour logo is ONLY permitted on the promotional clothing items and must be a similar colour to PMS 289.

PORTRAIT USE

LANDSCAPE USE

DOs

DON’Ts

3






TECHNICAL & SECONDARY CONSIDERATIONS

Font Usage

CMYK vs Pantone Product Images

Product In-Situation Images

Symbols and Minor Logos

4

5

6

FEATURES/INSTRUCTIONSImpact Roman,Postscript Type 1 Uppercase and lowercase

DESCRIPTIONImpact Roman,Postscript Type 1 Uppercase

PRODUCT NAMEImpact Roman,Postscript Type 1UppercaseEG. RECHARGEABLE SPOTLIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 •

PRODUCT NAME

EG. 250,000 CANDLE POWERABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 •

DESCRIPTION

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 •

EG. • Rechargeable lead acid batteries

FEATURES/INSTRUCTIONS

PLU NUMBERS/DISCLAIMERS Helvetica Neue 67 Medium Condensed,Postscript Type 1Upper and lowercase

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 •

EG. • Made in China PLU NO XXXXX

FEATURES/INSTRUCTIONS

4

SUPPORTING TYPEFACES DISCLAIMERALL supporting typefaces MUST be purchased

FONT USAGETAGLINEHelvetica Neue 97 Black Condensed Oblique,Postscript Type 1Uppercase


TAGLINE

Calibre PG4 [Revised].ai 29/4/05 1:11:49 PMCalibre PG4 [Revised].ai 29/4/05 1:11:49 PM

CMYK vs. PANTONEAll packs should be printed in a CMYK four colour breakdown because of the use of full colour photography. However, when there is no photography and when there is no other choice, the colours can be reproduced using the Pantone Matching System.

CMYK100% Black

CMYK61% Magaenta97% Yellow

CMYK100% Cyan60% Magenta56% Black

PMSBlack

PMS158

PMS289

5

PRODUCT IMAGESAll product images are in full colour (CMYK) and are to be placed on front panels of packs; where appropriate.To add more interest to the product, it is preferable to place the image on a complimentary angle that does not exceed 35°.

PRODUCT IN-SITUATION IMAGESProduct In-situation photos should beused sparingly so as not to clutter up thepremium look. All product In-situation images are in full colour (CMYK) and are to be placed near relevant product usage information.Each In-situation image is to be placed ina PMS 158 keyline box with a 3 pt stroke.

WARRANTY

6

ABCDEFGHIJKLMNOPQRSTUVWXYZ

BATTERIES & ELECTRIC

RECOMMENDED SAFETY EQUIPMENT

BATTERIES & ELECTRIC

KEEP UPRIGHT

SOUND LEVEL MUSICAL

CIGARETTE LIGHTER ADAPTER

POWER (ELECTRIC)POWER (MOTOR)POWER (AUDIO)

REVOLUTIONS PER MINILLUMINATION

KEEP UPRIGHT

87dB

1000cp

12V DC

400RPM

WEAR EYE PROTECTION

WEAR EAR PROTECTION

WEAR RESPIRATORYPROTECTION

SYMBOLS AND MINOR LOGOS

WARRANTYType is outlined. Strokes are proportional to enlargment or reduction. Two versions: one for solid Pantone 289 background, one for white background. Either can be used in certain areas of the gradient.

BATTERIES & ELECTRICAt 100% the Symbol keylines are 3 pt.The font is Microgramma Extended Bold, 6 pt.

RECOMMENDED SAFETY EQUIPMENTAt 100% the Symbol keylines are 3 pt.The font is Microgramma Extended Bold, 6 pt.

BARCODES

One of the mandatory packaging requirements is that each bar code must scan ‘first time, every time’.

Please Note:If the size of the product does not allow compliance to these specifications -eg. chewing gum.please contact the Category Manager involved and they will get new specifications from our Logistics Department.

Other information about barcodes can be found on our website at:Supercheapauto.com(under the packaging, barcode and logistic data specifications link).

The size specifications for EAN 13 GTIN’s on consumer units are:

Nominal 100% –

The white box of area surrounding the barcode:Width = 37.29 mm, Height = 25.93 mm

The barcode for this white area must be:Width = 31.35 mm, Height = 25.93 mm

See example below

Sticker Labels

Pack Clearance

Text Colour

Generic Blister Packs

Boxed Packs Full Pack

Boxed Packs Breakdown

Slip Cover/Sleeve

EXAMPLEPACKS

7

8

9

10

12

NB. All measurements stated on packs are taken at 100% of real size

STICKER LABELSSticker Labels come in many different sizes and shapes. The ratio between the Logo, the Main section and the footer is approximately 20%-60%-20%. This is dependent on the shape of the label and information.

PACK CLEARANCEAll product information should have a clearance of at least 5mm from any edge.

TEXT COLOURIn the upper part of the gradient, textshould be white, in the lower part of thegradient, text should be PMS 289.

DESCRIPTIONImpact Roman

PRODUCT NAMEImpact Roman

PRODUCT NAMEImpact Roman

FEATURES/INSTRUCTIONSImpact Roman

FEATURES/INSTRUCTIONSImpact Roman

CAUTION

Any requirement for a particular

product under an Australian or

New Zealand Standard, Poisons

Labelling, Dangerous Goods

Labelling, or Trade Measurement

requirement must always take

precedence over what

our guide may indicate

DESCRIPTIONImpact Roman

PLU NO.Helvetica Neue 67Medium Condensed

7

20

%6

0%

20

%

Back

Front

WEAR EYEPROTECTION

Keep out of reach of children. Read safety directions before opening or using. Do not swallow. Contains sodium Hydroxide 2g/L, Alkaline salts 18g/L.

• Ultra High Performance Battery• Advanced Technology for Australian Conditions• Low Maintenance• Made in Australia

EXTRA LONG LIFE BATTERY

PLU NO XXXXXXXX

WITH BATTERY CONDITION INDICATOR


WEAR EYEPROTECTION

• Ultra High Performance Battery• Advanced Technology for Australian Conditions• Low Maintenance• Made in Australia

EXTRA LONG LIFE BATTERY

PLU NO XXXXXXXX

WITH BATTERY CONDITION INDICATOR


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• Sand or polish to a professional standard—w

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• Variable speeds

• Works on all types of surfaces—

concave, convex and plane• Easy to replace sanding and polishing discs• Ergonom

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3.5 AMP / 12 VOLT BATTERY CHARGER

3.5 AMP / 12 VOLT BATTERY CHARGER

• Heavy duty industrial quality• Fully automatic• Sophisticated 2 mode boost and float charge – designed to charge 12 volt lead acid batteries• High efficiency linear technology – longer life operation• Compact anodised aluminium heat sink construction• Made in Australia

• Heavy duty industrial quality• Fully automatic• Sophisticated 2 mode boost and float charge – designed to charge 12 volt lead acid batteries• High efficiency linear technology – longer life operation• Compact anodised aluminium heat sink construction• Made in Australia

PLU106721

PLU106721


3.5 AMP / 12 VOLT BATTERY CHARGER• Heavy duty industrial quality• Fully automatic• Sophisticated 2 mode boost and float charge – designed to charge 12 volt lead acid batteries• High efficiency linear technology – longer life operation• Compact anodised aluminium heat sink construction• Made in Australia


3.5 AMP / 12 VOLT BATTERY CHARGER• Heavy duty industrial quality• Fully automatic• Sophisticated 2 mode boost and float charge – designed to charge 12 volt lead acid batteries• High efficiency linear technology – longer life operation• Compact anodised aluminium heat sink construction• Made in Australia


3.5 AMP / 12 VOLT BATTERY CHARGERPLU

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PLU106721

BARCODE9327303028809

Made in Australia

Manufactured and packaged for:

Super C

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Gym

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ABN

: 64 0

85

395 1

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75

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EA

KD

OW

NTO

P/

LID

AN

D F

RO

NT

FAC

ETh

e gr

aphi

c el

emen

ts o

n th

e lid

sho

uld

face

the

ope

ning

tab

. Th

e op

enin

g ta

b an

d gr

aphi

c el

emen

ts s

houl

d fa

ce y

ou

whe

n op

enin

g.

20W/50SUP

ER

ENGI

NE

OIL

5 Li

tre

SAE

20W

/50

API S

1



SUPE

R EN

GINE

OIL

20W

/50,

API

SJ/C

F en

gine

oil

is s

uita

ble

for

petr

ol a

nd d

iese

l eng

ines

, bo

th n

orm

ally

asp

irate

d an

d tu

rbo

char

ged

CALIB

RE 2

0W/5

0Re

duce

s sl

udge

and

kee

ps

engi

nes

clea

n th

roug

h di

sper

sabl

e an

d de

terg

ent

tech

nolo

gy. M

axim

um

prot

ectio

n at

hig

h op

erat

ing

tem

pera

ture

s as

wel

l as

cold

sta

rts.

Is s

uita

ble

for

lead

ed, u

nlea

ded

and

duel

fu

elle

d pe

trol

eng

ines

.

CAUT

ION:

This

pac

k is

not

sui

tabl

e as

a fu

el

cont

aine

r. Av

oid

prol

onge

d sk

in

cont

act w

ith u

sed

engi

ne o

il.

Prot

ect t

he e

nviro

nmen

rt b

y di

spos

ing

of o

il pr

oper

ly.

SPEC

IFICA

TION

S:SA

E 20

W/5

0 AP

I SI/C

F AC

EA A

2,

B2 M

ILL-4

6152

E, F

ORD

M2C

153

EGM

609

4M

20W/50

Man

ufac

ture

d to

Inte

rnat

iona

l St

anda

rds

for C

alib

re

cut here

FEAT

UR

ES/I

NS

TRU

CTI

ON

SIm

pact

Rom

an

DES

CR

IPTI

ON

Impa

ct R

oman

PRO

DU

CT

NAM

EIm

pact

Rom

an

LOG

OIn

thi

s ca

se;

the

port

rait

logo

has

bee

n us

ed.

137m

m

200mm

80mm

12

PLUXXXXXX

PLUXXXXXX

PLU

NO

.H

elve

tica

Neu

e 6

7M

ediu

m C

onde

nsed

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