LUXE GRUNGE IN FALL FASHION

ISSUE 1: SEPT2014

HAYA AND THE CITY Haya Maraka speaks on Fashion & Ambition

INSIDE THE VAULTMay Barber

Shweta WahiDee Muhammud

(Left to right)Dress - The cARTELShoes - The cARTELDress- Mary Katrantzou available at Sauce BoutiqueTop- westlaboutique.com

Photographer Kashif Joosub for Light House StudioMake-up- The Louise Monique

MEET THE TEAMPublishers

Editorial

Editor-in- Chief

Managing Editor

Style Editor

Assiant Editor Assiant Editor

Contributing Editor

Designer/Art Director

Photography

Advertising &

Sponsorship

Zainab Imichi Alhassan (Reine Michi

(Media & Publishing

Natasha DSouza

Zainab Imichi Alhassan

Natasha DSouza

Natasha Fynn OMeara

Halimah Murtala

Behzad Sandila

Gbemisola Giwa

Kashif Joosub forLight House Studio

Al Quouz

info@ylevaultdubai.com

+971508875879

Editors Letter

Welcome to Style Vault Dubais rst Issue. Natasha and I started this magazine to occupy a digital space in fashion and lifestyle content that was void of personality in the region. There is a thin line between a blog and an online magazine and we have termed that line a blogzine. Therefore Style Vault Dubai is a blogzine that offers a nouveau cool perspective into the Dubai lifestyle. We cover fashion, beauty, nightlife, and creative people. There would be a magazine of this kind from time to time, and our online magazine platform called http://stylevaultdubai.com is updated daily.

For this issue our cover star is a young woman that represents Style Vault Dubai, shes intelligent, For this issue our cover star is a young woman that represents Style Vault Dubai, shes intelligent, stylish, fun and ambitious. Haya Maraka shows us what its like to be a twenty something fabulous writer in New York. We also have interviews from amazing fashion innovator May Barber, style blogger Dee Muhamud and designer Shweta Wahi. As we are venturing into fall, we mixed luxury and polished grunge to create a fusion called luxe grunge, September is a very exciting month in fashion and we have loads of interesting content to quench your fashion thirst in this issue. Until next time!

Zainab Imichi Alhassan

content

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1. Fashion Insider- May Barber2. Food Vault- GQ Bar3. Beauty Vault The beauty faces of the season 4. The Beverly Hills 4. The Beverly Hills Aesthetic & Medical Centre 5. Meet a Blogger- Dee is Street Style Savvy6. Fall Editorial- Luxe 6. Fall Editorial- Luxe Grunge7. Event- Reemami for The Cartel8. Behzads article

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MAY BARBER

Tell us a little bit about yourself

I am an Award Winning Architect, Curator, Writer and Fashion entrepreneur. I am a constant learner and achiever, with a passion for anything creative.

Where did the idea to start the cartel come from?

It was originally conceived by my business partner Peter It was originally conceived by my business partner Peter Richweisz who came up with the name and the concept of bringing avant garde designers to Dubai. I helped realize the project by attracting more designers, administrating the curatorial aspect which is in synergy with my work with art collections and curating exhibitions as well as set up the strategy for the brand to grow regionally and beyond.

Cartel is obviously a unique concept in Dubai and stands out from the Cartel is obviously a unique concept in Dubai and stands out from the

crowd, how difcult was it for you to establish relevance in this market?

It was rather risky to set up something like this in a market It was rather risky to set up something like this in a market highly consumed by high end brands and high street offerings, but we were condent of a growing segment in Dubai of fashion savvy shoppers, art lovers, the niche and the experimental. We knew we were catering to the niche but the market dynamics are already shifting more and more towards alternative consumption behavior and a constant search for the cool and unfamiliar.cool and unfamiliar.

What is your opinion on the ever changing landscape of Dubais fashion

industry?

It is promising indeed although a lot of work needs to happen on the production side of things. It is refreshing to see more designers taking initiatives but we need home grown quality designers with passion, commitment and quality. The other players in the scene such as the editors and buyers also need to be more critical to actually challenge the local designers and help them become more creative and in control.

Tell us a little bit more about what you do?Tell us a little bit more about what you do?

My day to day is never predictable. I manage the cARTel and I My day to day is never predictable. I manage the cARTel and I primarily handle buying so I very much enjoy traveling around the world to hunt for new talents and particularly in the upcoming districts with emerging talents such as Slovenia, Seoul and Scandinavia. I also plan unique exhibitions for the cARTel mainly catering to the different angles to the art of fashion. We hosted a unique exhibition by the worlds rst Unisex Haute Couturier Rad Hourani for the rst time in the Unisex Haute Couturier Rad Hourani for the rst time in the region and I am planning a big upcoming exhibition with international scale for November. I am also the editor in chief for the cARTel biannual magazine so I enjoy writing articles, interviewing interesting movers and shakers of the international avant garde fashion scene as well as of course watching Peter do his magic with photography, lmmaking and editorials. I design buildings. I write. I work in the arts and editorials. I design buildings. I write. I work in the arts and culture portfolio, curate shows and attend major international art fairs. Not a typical day to day but thats the best part!

What advise do you have for anyone else who wants to follow in your footstep?

It is quite a grand question. I dont think I am a It is quite a grand question. I dont think I am a role model or anything. I just urge people not to settle for the everyday comfort zone and challenge themselves with something new and exciting that they are passionate about. It might a slower road to self-fulllment but it is an exciting ride!

How do you juggle your family, career and social life?How do you juggle your family, career and social life?

I dont. I am not perfect and I lose my balance. I I dont. I am not perfect and I lose my balance. I am blessed to have huge support from my family and loved ones who help me focus. My social life is limited to close friends and people I trust. My daughter is already into arts and fashion and she gets to be exposed with a small viniet to my world, which I hope would inspire her to become a creative person herself.become a creative person herself.

How will you describe your style?

Eclectic. I wont use terms like rock-chic or relaxed but in general I like to mix and match but I always have a signature cARTel piece on whether a top, bottom, accessory or bag. I am not afraid of mixing it with highstreet. I love unique unknown designers and I always buy for myself whenever I buy for the store.

What are your favorite brands?What are your favorite brands?

I love the timelessness of Rad Hourani, the alternative white shirts of Anne Fontaine, United Nude and Camilla Skovgard for shoes. Lately became obsessed with Hellen Van Rees. On the local scene, I love Amber Feroz, Madiyah Al Sharqi and Reema Al Banna.

Which emerging brand should we be on the look out

for?

Henrik Vibskov. Very exciting and Henrik Vibskov. Very exciting and refreshing mens wear and they are already showing in Paris this year. Ilja, as well, as she just got recognized by the haute couture syndical which is a remarkable achievement after a decade in the business.

How will you describe the lifestyle in Dubai?

Dubai has got this beautiful youthful spirit Dubai has got this beautiful youthful spirit about it. I think it is its sense of ambitiousness that we can build this or create that. It is interesting to have such a cool mix of people with different backgrounds and origins. I love Dubai in Winter/spring obviously where the outdoors becomes such a joy. There is also outdoors becomes such a joy. There is also the signature hospitality that Dubai has become known for. I love the arts scene here, the food and restaurants variety, the beach..etc

What are your future plans for the Cartel?

Grow the brand on a regional level. Expand with more branches and create an interesting circulation of designers across. Continue with the magazine and take it to international levels. More exciting exhibitions and a continuation of being a platform to share knowledge about art and fashion.fashion.

Are you working on any special project you would

like to share with us?

I am curating a big exhibition on Wearable Technology which is due to take place at the cARTel in November. It will be the highlight of the year and biggest and most exclusive event Dubai witnessed with signature international names, international press and unique content on this exciting subject matter shown in the middle east for the very matter shown in the middle east for the very rst time and exclusively with us.

What else would you like our readers to know about

May Barber?

You can nd me at the cARTel on a quite You can nd me at the cARTel on a quite morning sitting on my desk inside a shipping container! Drop by for a coffee and a chat about art, culture, fashion and anything new and exciting.

G-Star RAW RFTO crop top available at G-Star RAW

store Dubai MallAvailable at Vans X Star Wars at Vans retail stores in Abu Dhabi Mall and .select Sun & Sand Sports stores

David Koma for Designer-24 available at /http://designer-24.com

clutch available at Lulu Guinnessstore, Souk Madinat Jumeirah

These are a few of our favorite things

Louise Kraghs jewelry available at Adore Boutique, Galleria

Shopping Mall

G-Star RAW RFTO Jumpsuit available at G-Star Raw store

Dubai Mall

Tweezerman Midnight Sky Slant Tweezer available atHarvey Nichols Dubai

SHOPTHE VAULT

He is strong, he is irresistible, urbane and sure. He is a man a GQ man.

FOOD VAULT

GQ BAR

T all, eloquent and rened. Boyishly handsome and can easily swoon any person with his suave, polished demeanor. His stamp of condence articulates his words. Impeccable bespoke tailoring that exquisitely shapes his physique. His fragrant stature stained in your memory. He is strong, he is irresistible, urbane and sure. He is a man a GQ man. Ritzy and poised the GQ Bar is found at the very secluded Ritzy and poised the GQ Bar is found at the very secluded end of the JW Marriot Marquis hotel. Inspired by the leading mens lifestyle magazine, GQ Bar offers much the same as its namesake - Sophistication.Designed by Bash Hesnef, GQ Bar is set across two Designed by Bash Hesnef, GQ Bar is set across two oors, providing a polished yet cozy environment with modern interiors. An uptown site that resonates an atmosphere t for high society. Quite the gentlemans club with a very sassy menu. The dimly lit space and contempo interior is a privy host that satises even for the most particular taste buds. The trendy lounging bar and restaurant pays enormous attention to detail. The demure restaurant pays enormous attention to detail. The demure warm colors and playful homage to vintage GQ bygones creates an inviting ambience that makes you forget that time ever existed. The upbeat soulful music gently soothes and relaxes its audience. Perfectly presented and articulated for ne dining. Sushi Sunday at GQ Bar Restaurant is the nest in town and with condence wins the Style Vault Dubais best sushi title by far. It is what it is. The contemporary food offering at GQ Bar has been specially curated by the Director of Cond Nast International Restaurants, Gary Robinson, and GQ Bar Head Chef, Bruno Carvalho. The champion of tailored menus has exquisitely reinvented champion of tailored menus has exquisitely reinvented the delightfully popular sushi dish. From spicy surprises to a burst of decadent avor in every bite. Innovative complimentary sushi drinks are served to tantalize and enhance the nostalgic experience.Alternatively the Shisa lounging terrace is ideal for a little Alternatively the Shisa lounging terrace is ideal for a little bit of after-work play. Delectable desserts have its very own reputation with the house favorite - indulgent chocolate fondant simply blowing your mind and the highly recommended orange avored crme brulee served with a sensual lemon sorbet. Need we say anymore but compliments to the Chef. GQ nights just dont end with dinner ; for a little time out join GQ Bar for their Friday dinner ; for a little time out join GQ Bar for their Friday night events to get your weekend started. A spirited setting t for that dashing GQ man. Written by Natasha Fynn OMeara

BEAUTY

VAULTPhotographer, Alex Callueng

Model, Noelle AlmansooriMake-Up Artiste, Louise Monique Soriana

Natural Radiance

Who doesnt want to have a natural looking skin? If you nd the perfect base, foundation and

concealer for your skin type 90% of your job is done. Since summer hasnt totally bid us goodbye

yet, the bronzed eye look is very appropriate, especially when matched with naturally pale coloured

lips, which gives you a naturally radiant result. Complete your look with full lashes to make your

lovely peepers the center of attention.

Foundation: Face Atelier Ultra

Foundation

Concealer: Touche Eclat - Radiant

Silk

Mascara: BenetThe Real Steal

Bronzer: Benet Hoola

Highlight: Benet BathinaHighlight: Benet Bathina

Lipstick: Mac Matte Lipstick,

Honeylove

Eyeliner: Cailyn Linex Eyeliner

no.12 Fall Night

Eyeshadow: Bobbi Brown

Shimmering Brick Palette

Eyelashes: Kardashian Beauty Eyelashes: Kardashian Beauty

Side Long

Glance- Kourtneys Lashes

-00,

-00,Red never gets old

There are different shades of red lipstick thats There are different shades of red lipstick thats perfect for every woman but dont fret if you havent found yours yet because as long as its red and it brings out your inner Marilyn or Audrey you cant go wrong. Red lipstick can take you from dawn to dusk; you just need to coordinate the other elements of your make-up depending on the time of the day. During the day, its best if on the time of the day. During the day, its best if you keep your eyeshadow neutral (almost nude) and accentuate it with simple eyeliner. A dap of blush would build up the look as well and if youre wearing red lipstick, its appropriate to use a bronzer instead of your usual pink blush. You can transform the look as you build up your eye make-up, to add a little more drizzle of glam to make-up, to add a little more drizzle of glam to the look use a darker eyeshadow in the lid of your eyes and blend it towards the crease to achieve a smokey effect. Seal your perfect party look with your cat-eye liner and add volume to your lashes by using voluminous mascara.

Foundation: Face Atelier Ultra

Foundation

Concealer: Touche Eclat - Radiant Silk

Eyeshadow: Bobbi Brown Shimmering

Brick Palette

Eyeliner: Cailyn Linex Eyeliner

no.12 Fall Nightno.12 Fall Night

Eyelashes: Kardashian Beauty Side

Long Glance- Kourtneys Lashes

Mascara: Benet The Real Steal

Highlight: Benet Bathina

Bronzer: Benet Hoola

Lipstick: Mac Matte Lipstick Lipstick: Mac Matte Lipstick

Relentlessly

-00,Sultry EyesTo have that attention-grabbing look, we made those To have that attention-grabbing look, we made those gorgeous eyes the focus of this look. Its not about wearing tons of eye make-up, its about wearing the right ones. If you dont usually wear dark eye make up and scared of looking like a raccoondont opt for black just yet. You can start experimenting with a darker shade of your usual go-to eyeshadow color. The perfect use of eyeliner goes a long way too, if youre eyes are a little bit small, use a beige eyeliner in too, if youre eyes are a little bit small, use a beige eyeliner in your waterline rst to make it look bigger followed by your dark (black or brown) under your eyes to complete your look. Never ever forget to blend your eye make-up just right to make it look natural and not overly made. Since the focus of this look is your gorgeous eyes, it will go fully well with a natural looking pink lipstick and just the right amount of your favorite shade of blush.favorite shade of blush.

Foundation: Face Atelier

Ultra Foundation

Concealer: Touche Eclat -

Radiant Silk

Eyeshadow: Urban Decay

Naked Palette 3

Eyeliner: Cailyn Linex Eyeliner: Cailyn Linex

Eyeliner no.12 Fall Night

Eyelashes: Kardashian

Beauty Side Long Glance-

Kourtneys Lashes

Mascara: Benet The Real

Steal

Highlight: Benet BathinaHighlight: Benet Bathina

Bronzer: Benet Hoola

Lipstick: Mac Matte

Lipstick, Novel Romance

Beverly Hills Aesthetic & Medical Centre offers a complete range of medical and aesthetic solutions for hair, skin and body, and is committedto providing state-of-the-art patient care, tailored to the needs of communities spanning the GCC region.Their team comprises of highly qualified, expert cosmetic dermatologists, cosmetic surgeons, Their team comprises of highly qualified, expert cosmetic dermatologists, cosmetic surgeons, aesthetic therapists and dieticians. Treatments are completely safe and administered using world-class equipment and products, and include GentleMax Pro laser hair removal, skin rejuvenation, pigmentation solutions, Titan skin tightening, HydraFacial and clinical peels. Additionally, Beverly Hills Aesthetic & Medical Centre offers treatments for acne, hair loss and bacterial and fungal infections, among others.

Located on Al Wasl Road, Jumeirah 2, the centre is open from 9am to 9pm everyday, except Located on Al Wasl Road, Jumeirah 2, the centre is open from 9am to 9pm everyday, except Fridays. For more information or to book an appointment, please call +9714 349 5528 or send an e-mail to info@dermabeverlyhills.com. Also visit www.dermabeverlyhills.com.

BEAUTY SPOT

Beverly Hills Aesthetic & Medical Centre

Haya

Maraka Tastemaker, if you live in the UAE, youve sadly heard that term far too oen and

used way too loosely. Its a classic case of latching on to eeting trends and doing it

just because the cool kids are. However, what does an actual cool kid have to say

about the subject maer? Thats where Haya Maraka comes in.

Credits

Cover Story by Behzad Sandila

Pictures by Karin Bar

TUAE, while travelling and educating UAE, while travelling and educating herself in places like Switzerland and England. Her knowledge of fashion and culture is varied and comprehensive. Do not however mistake her for the run-on-the-mill socialite types. She is instantly dismissive of clich media stamps: I dont know I just dont stamps: I dont know I just dont understand the concept of an IT girl, all girls are interesting. Nor is she a hard partier in it for the attention: My friends are constantly making fun of me saying I am 23 going on 80. I love to do dance, in my living room that is.From a childhood spent around her grandmothers atelier learning about the likes of Coco Chanel, to a collegiate degree in Fashion Business from the London campus of Istituto Marangoni. Today at 23-years-old, when she talks about good taste, she actually knows what shes talking about.what shes talking about.

his New York based stylist, author, and muse spent her formative years between the Kingdom of Saudi Arabia and

The big move to New York happened when she was 18, a worrisome prospect for most parents, particularly Arab ones. Hayas parents however, had her back. I am very blessed because I have such extremely supportive parents, of course they were okay, if anything they encouraged it, She says of her parents, whom she also describes as her best friends. Shes equally close to her younger sister Aiyah. She lives in London and is studying fashion design. I am excited to one day wear and market her clothes, she design. I am excited to one day wear and market her clothes, she states with pride.A notoriously fast-paced city instilled a new discipline in Haya, as she puts it: New York really has a way of forcing you to grow up. It was really tough for me when I rst moved here, but now I love it! The original plan involved enrolling in the Fashion Institute of Technology, but she had a change of heart because Sitting in a classroom is truly torturous for me. Instead, she shifted her focus on writing her rst book. Using the Instead, she shifted her focus on writing her rst book. Using the free time and her myriad ideas, she wrote a manuscript about her views on fashion and the industry, which she admits have evolved since then thanks to her own personal growth and exposure. She never had it published, but is using it as source material for her second book which will be a lighthearted, easy read along the same lines. To combat writers block, she believes in Good old-fashioned To combat writers block, she believes in Good old-fashioned retail therapy or I go to the beach if I can and that usually helps me right away. She also wants to write for magazines one day.Being an Arab girl in America has brought its own set of distinctive Being an Arab girl in America has brought its own set of distinctive observations. I think the misconception about Arabs in general is that everyone thinks you are super rich and wealthy, especially if you walk into a store here and they know youre Arab. The salesperson thinks youre going to buy the entire store, its really funny. Given her own style quotient, it would be noteworthy to know Given her own style quotient, it would be noteworthy to know what Haya perceives as truly stylish: I really admire people who have developed a personal style that goes with their lifestyle and are comfortable in their own skin, she says. Sometimes even a homeless man on the street can give me inspiration for an outt.She has frequented her childhood hometown of Dubai since she She has frequented her childhood hometown of Dubai since she left, and enjoys Koubba Bar, Le Petite Maison, Jetty Lounge, and Teatro as much as New York eateries like Le Cirque, The Mercer Kitchen, Sushi Seki, and the Bemelmans Bar at The Carlyle. But when it comes to the question of moving back to Dubai, she feels that New York is home for now. As much as I love Dubai, I dont see myself moving back there, but like everything in life, never say never.never.Having found so much of her creative self while travelling the world, Haya does enjoy her wanderlust. Her days in New York City are busy (she copes through cigarettes, the company of friends, and reading) and to blow off steam, she loves to jet off to Hawaii where she nds solace in the people, the energy, and the ocean. Nevertheless, its a life she chose and she wouldnt have it any other Nevertheless, its a life she chose and she wouldnt have it any other way. You just make it work; when you want something in life nothing can really stop you. Her work is her passion, which prompted her to move and it keeps her days occupied in the way she prefers.

A helper in life, Haya

Maraka also urges readers

to visit her website at

www.hayamaraka.com

and ask her any questions

regarding style, love, or

work. She will gladly

answer.answer.

My grandma was a fashion designer and my mom a great consumer of fashion; she taught me the importance of great taste and the importance of the history of clothes. I really dont know what else I would be doing because I am truly obsessed with anything creative and with beautiful things and places, she says of how the artistic seed was planted early on.how the artistic seed was planted early on.Hereditary know-how doesnt mean that this young woman didnt work to earn her own stripes. At 17, while at Swiss boarding school, she got a job at a luxury vintage shop. Though only a teenager, she impressed the owners enough to be hired as the buyer in-charge of buying and visual merchandizing. A nd she is still most proud of was a trunk worth $31,000, still most proud of was a trunk worth $31,000, which once belonged to Princess Yasmin Aga Khan, daughter of the late Prince Aly Khan and Rita Hayworth.Interestingly, the trunk was a found at a ea market, and the knack for nding valuable things at unexpectedly lowbrow locations is something that has denitely stuck. There is nothing that makes me happier than a good ea market nd. Explains Haya, who is also a Bergdorf Goodman ambassador and scours through Net-a-Porter online. One persons through Net-a-Porter online. One persons junk really is another persons treasure. On the higher end, she also loves Azzedine Alaia and Yigal Azrouel, and when it comes to Middle East-based designers, she has a strong appreciation for quite a few. I love Darmaki shoes and LAfshar clutches. Rami El Ali also does wonders with his dresses, she states.does wonders with his dresses, she states.Given Hayas obviously eclectic tastes, how would she describe her own style? My style is very classic and simple. I love dressing up though, and if it was up to me I would wear evening dresses for breakfast. I also love to mix vintage pieces with my outts.Backtracking a little, its important to map the Backtracking a little, its important to map the journey of that girl who idolized Diana Vreeland, Jacqueline Kennedy, and her own mother growing up in the Middle East, but now calls the Big Apple home having contributed her air to Marie Claire, Harpers Bazaar, and Vogue. Saudi was more my childhood, where I was very much involved in sports, swimming in was very much involved in sports, swimming in particular, and did lots of ballet. Growing up in Dubai was great as well because I got to see how Dubai was evolving. I did make a lot of great friends in both places, she says.

You just make it work; when you want in life nothing can really stop ypu

You just make it work; when you want in life nothing can really stop you

DEE IS STREET SAVVY

DEE IS STREET SAVVY

Fashion blogger Dee Muhamud of Street Style Savvy explains her signature style and how she started her blog via an email interview with Style Vault Dubai. Find the complete interview below.

When did you start your blog?

May 2014

What prompted you to start a fashion blog?

The positive response I received from my Instagram followers when I would The positive response I received from my Instagram followers when I would post outt of the day photos and my need for a creative outlet.

What makes your blog stand out?

As a young girl from the working class with a limited wardrobe space I learned As a young girl from the working class with a limited wardrobe space I learned how to shop and style my fashion nds on a budget and according to people I know, I seem to be doing it well. So I thought it would be great to share some of the tips and tricks that Ive collected over the years with girls my age or younger since most of the blogs in Dubai mostly cover high end fashion which, lets face it, isnt practical for everyone.

Which other blogs do you follow religiously?

The Hybrids, Man Repeller, Fashion Toast and Karlas Closet. The Hybrids, Man Repeller, Fashion Toast and Karlas Closet.

What advice would you give anyone else who wants to become a blogger?

Just have fun with it instead of stressing over getting more readers or what your next post should be about, be patient, only write about what you believe in and be consistent.

What do you do and how do you juggle that with blogging?

I work as a personal assistant at an Investment company. I try to organize my time between blogging, work and my social life as best as I try to organize my time between blogging, work and my social life as best as I can.I try to shoot looks after work or before a night out with my friends or family; that way I am already dressed and ready for photos, I dedicate at least 4 to 5 hours a week for research on the topics I want to post about, nd ways to improve my blog and read other blogs for inspiration and updates on what is going on. Lastly I make sure to update my calendar with the events I want to attend, meetings I have, or blog posts that are due.

Who shoots your style posts?Who shoots your style posts?

Muneer Arts is the photographer I work with most of the time and when he is not free then I ask my Friends or sisters to take my photographs.

Where do you shop?

Everywhere; from Zara to thriftstores; I dont have specic standards when Everywhere; from Zara to thriftstores; I dont have specic standards when it comes to shopping; I mostly look for basics that I can style in diverse ways, bargains and unique pieces that can transfer a simple outt to a master piece.

What are your favorite brands?

H&M, Zara and Alexander Wang.

Which emerging Middle East based brands should we

be on the lookout for?

By Wekafore.

Describe your daily Style Ritual?

On weekdays; I have to wake up super early so On weekdays; I have to wake up super early so I go through Pinterest for style inspiration because it saves me the hassle of rampaging through my closet. I would nd a look that suits my mood for that day and try to recreate it and make it my own. On weekends: I take my time going through my On weekends: I take my time going through my wardrobe and creating a look depending on where I am going; I take hours experimenting with my makeup while playing upbeat music to get in the mood.

What is your favorite collaboration so far and why?

My collaboration with By Wekafore; his My collaboration with By Wekafore; his collection is a menswear collection and styling muscular pieces to make them relatively feminine was a great challenge for a girly girl like myself and I enjoyed the process.

Twitter, Facebook or Instagram?

Denitely Instagram.

Which celebrities style do you admire the most and why?Which celebrities style do you admire the most and why?

Olivia Palermo and Solange Knowles; I love how daring and mismatched their outts are but they somehow manage to keep them chic and extremely put together; their style is extremely versatile and theyre not scared of taking risks which I admire deeply.

Where are you from and how has that inuenced your Where are you from and how has that inuenced your style:?

I am Somali but I grew up here in Dubai. I dress modestly because I am a Muslim girl I dress modestly because I am a Muslim girl and I grew up in a Muslim country, I dress with lighter clothes because it is quite hot here most of the time and love to incorporate over-the-top pieces in my outt for that Arab swag.

What are your future plans for street Style Savvy?

So many exciting things; I am planning to share So many exciting things; I am planning to share Savvy Shopping tips and tricks and a series of Turban Tutorials.

DEE IS STREET SAVVY

DEE IS STREET SAVVY

Tell us more about your signature turban

look, we love it

I started wearing my turban couple of I started wearing my turban couple of years ago because I wanted to try something new and at the time it was the new craze. I ended up falling in love with it and it became my signature look. It is basically a head-wrap that I make out of scarves; it is extremely easy to replicate. I will it is extremely easy to replicate. I will be posting turban tutorials soon and I am planning to experiment with different styles in the future so stay posted for more updates on that on my blog.

What else would you like our readers to

know about you?

I am a huge nerd who loves music, watches movies and TV shows and would pick reading a good book in the comfort of my own bed over going out.

EDITORIAL . . . LUXE GRUNGE

Photographer: Kashif Joosub for Light House Studio

Makeup Artiste: Louise Monique Soriana

Stylist: Natasha Fynn OMeara

Models: Olesia Selikhova & Akbota Yerseitova

Hat- West L.A Boutique- westlaboutique.comTop- Nomad available at Sauce BoutiqueJacket- West L.A Boutique- westlaboutique.comShorts-West L.A Boutique- westlaboutique.comBoots: H&M New CollectionNecklace- Sauce Boutique

Hat- Sauce BoutiqueDress- West L.A Boutique-

westlaboutique.comBoots- H&M New Collection

Hair band Sauce BoutiqueDress- The 2nd Skin Co. available at

Sauce BoutiqueShoes- West L.A Boutique-

westlaboutique.comBag- Fyunka available at Sauce Boutique

Hat- Sauce BoutiqueTop- Sauce Boutique

Skirt- Sauce BoutiqueBag- West L.A Boutique-

westlaboutique.comSunglasses- West L.A Boutique- Sunglasses- West L.A Boutique-

westlaboutique.com

Hat- West L.A Boutique- westlaboutique.com

Dress- Sauce BoutiqueJacket- West L.A Boutique-

westlaboutique.com

Jacket- West L.A Boutique- westlaboutique.com

Top- West L.A Boutique- westlaboutique.comShorts- West L.A Boutique-

westlaboutique.comNecklace- Sauce Boutique

Bag- Sauce Boutique

Dress- West L.A Boutique- westlaboutique.com

Fur Jacket- Stylists ownBag- Sauce Boutique

Sunglasses- West LA Boutique- westlaboutique.com

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SHWETA

WAH

I

DESIGNER INTERVIEW

SHWETA

WAH

I

DESIGNER INTERVIEW

Wa much appreciated presence at the Fashion Middle East a much appreciated presence at the Fashion Middle East Exhibition in Dubai (United Arab Emirates), followed by Forbes Woman Magazine launch in Johannesburg, a trends forum in Mauritius and Mercedes-Benz Fashion Week Africa before the year end, followed by Design Indaba 2014- the largest design expo in the southern hemisphere. Besides a dedicated clientele in Toronto,Canada, her line of one of a kind fusion pieces are Canada, her line of one of a kind fusion pieces are available in select boutiques in UAE with Africa to follow in the coming months.We caught up with the designer during India fashion week Dubai.

ith twenty-six shows at the young age of twenty-three, this Canadian-Indian designer has set an aspirational path for Shweta Wahi Creations. 2013 saw the launch of her label in Africa with a fashion show in Windhoek (Namibia), show in Windhoek (Namibia),

How has your background shaped your work as a

designer? Do you currently reside in Dubai or Canada?

Despite having Indian skin, I am perceived as a Despite having Indian skin, I am perceived as a foreigner when I go back to India. I have spent a large chunk of my life between Dubai, Toronto, & Johannesburg, but will always be a Canadian at heart. My formative years were a reection of a third culture kid. I currently dont spend more than a month or two at a time in a particular city as I travel extensively for my in a particular city as I travel extensively for my label and this has highly impacted my work as I derive inspiration as well as use fabrications from different cultures for my collections.

What was it that attracted you to fashion designing?

I think a lot of it has to do with the fact that I grew up in a business-family full of creatives. As a child, I was always a professional doodler. I would get caught drawing in class, and draw the ire of my teachers. My father, instead of reprimanding me, took the time to see my work. As business people, and more importantly as parents, my mother and father importantly as parents, my mother and father were never tentative about pushing me forward. My mother played a key role in my journey; right from getting me my rst sewing machine when I was 10, to driving me to a number of art classes where I was able to learn different techniques on textiles. After my rst tie and dye course I went on to study the different kinds of course I went on to study the different kinds of embroideries, silk painting, pattern drafting, and I was well on my way!

What is your differentiation as a designer?

My approach with my clients, as a trained image consultant, I believe its more about dressing according to you and not according to trends. I like to work with my clients to achieve a look that they are comfortable with; if she feels comfortable, shell look great, and thats good enough for me.

What are some of the challenges you face as a young emerging

designer?

Usual challenges that any young designer faces are that Usual challenges that any young designer faces are that of maintaining a steady cash ow between order and delivery dates, trying to get the word out, etc. Sometimes people look at your age rather than your work. This idea of judging a book by its cover doesnt necessarily have much to do with you in particular, as it may be the insecurity of the person passing judgment. There are always going to be hits and misses judgment. There are always going to be hits and misses in a collection and you cannot please anyone. As you go on in life, you start recognizing when criticism is constructive, when it isnt, and you learn how to lter it out maturely.

How have fashion shows beneted your brand? Will you advise

other aspiring designers to do the same?

Fashion shows are great for your personal growth as a Fashion shows are great for your personal growth as a designer. Apart from that, you capture a key crowds attention for a couple of minutes, and even have the opportunity to reach out to them with gift bags, so they have something to take home and remember you by. You get to showcase with leading fashion gurus of the country and even learn and observe artists who are more established and experienced. I highly encourage more established and experienced. I highly encourage doing shows, however at the end of the day it boils down to numbers; always remember to have an after show sales-point-of-contact. And stay humble.

Tell us more about your designs and your brand DNA......With Comfort Comes Condence and Condence is Always in Style - Shweta Wahi. The Shweta Wahi woman is all about no-fuss silhouettes that are of high-cut and high fashion. She is a well-travelled woman; comfortable, yet edgy and condent. She knows her style; and isnt one to defer to trends, but rather be the trend herself.

Who are your biggest fashion inuencers?Who are your biggest fashion inuencers?

I look to women in my everyday life, especially my mother.

What are your thoughts on the fashion scene in Dubai?

Dubai is evolving as a prominent fashion hub in the Middle East. Dubai is evolving as a prominent fashion hub in the Middle East. While there are many boutiques here that focus on promoting local designers, I do feel sometimes there exists a supercial element and slightly misinformed ideology of what being fashionable means. Attending Fashion events, feels like a rst day in high school, which is not necessarily the case in most parts of the world. There are far too many cliques and judgmental issues based on pricing in Dubai. Fashion is the art of expressing yourself, creating an identity Dubai. Fashion is the art of expressing yourself, creating an identity with the apparel you choose to wear, regardless of the price tag and or brand. Quality always exceeds quantity and how fashionable a garment is should be based on elements other than pricing alone. That being said, the growth in the Fashion Scene in the Middle East is very commendable. On todays, date all International Fashion houses are targeting the MENA region as the most upcoming market, that is informed, curious and able to sustain a growing market, that is informed, curious and able to sustain a growing demand. Dubai has a lot of talent and the number of local designers mushrooming on a daily basis is indicative of the opportunities that are synonymous with Dubai.

Clearly Dubai is a market you are

interested in if you are showing here, do

you stock in any of the stores here or

are you planning to?

I currently stock at Valleydez, and I currently stock at Valleydez, and online on fashlink.com. My collection is also available for purchase and international delivery on www.shwetawahi.com

What are your future plans for `shweta

Wahi- the brand?

Id like to have a agship store in Id like to have a agship store in the next couple of years; the rest is a surprise.

What are your best qualities as a

designer?

Its a little difcult to talk about Its a little difcult to talk about your best qualities as a designer, as one is always learning and will continue to do so every step of the way. I guess I have never allowed my work to get to my head, and always try to give back in whatever humble way I can. in whatever humble way I can.

3 things you cant live without.

If were talking inanimate things: lip balm, mascara & my cellphone

SEINABO SEY

Mandou Bem - Jota Quest featuring Nile RodgersIn 2013, guitar maestro Nile Rodgers didnt just help Daft Punk & Pharrell Get Lucky; he also helped rebrand this Brazilian rock ensemble with a funk -infused track with just the right amount of electronic and a sing-along chorus. It brought them chart success and brought many cocktail parties the number that gets everyone moving. Try it.

Younger - Seinabo Sey From the rst ringing of that organ, youre hooked. But then this Swedish songstress From the rst ringing of that organ, youre hooked. But then this Swedish songstress unveils her Mary J. Blige-esque voice, and you know youre listening to a star in the making. The song is a marriage of smart synths and Seinabos soulful vocals. A remixed version by Kygo has making rounds across Europe and North America past few months but this raw original is what you need for a true feeling of empowerment. Nobody does catchy music like the Swedes!

Come Together - EchosmithAlthough they are better known for Cool Kids, its this anthemic Although they are better known for Cool Kids, its this anthemic Paramore-meets-Vampire Weekend tale of solidarity and hope from 2013 that deserves some delayed notice. If it does sound familiar, its because it has been featured in the latest Samsung Galaxy Tab S commercial. You know a song is hip and catchy once it makes it to product endorsements.

Higher Love - James Vincent McMorrowThis Irish singer-songwriters name is now synonymous with stripped down, falsetto-fueled covers, but its this 2011 rendition of the 1986 Steve Winwood classic that counts as a home run. The minimal arrangement is successful in pointing out just how poignant the lyrics are, and Mcmorrow holds nothing back when it comes to vocal emotion.

Sad Machine - Porter RobinsonJust when you thought EDM was overexposed and moribund, this 22-yeard-old North Just when you thought EDM was overexposed and moribund, this 22-yeard-old North Carolina-native creates a heartfelt techno epic complete with a chorus that hits a crescendo. An English-accented Vocaloid doing the singing sounds like a recipe for disaster but surprisingly adds a touch of heart and innocence to the surprisingly sweet melody.

The Dreamer Flies Back - Forever AmberIn 1969, a sextet of young British men made a concept album about the blossoming of a In 1969, a sextet of young British men made a concept album about the blossoming of a relationship called The Love Cycle; it rode the high wave of the Psychedelic Pop scene but unfortunately, they could only afford to make 99 copies and it was their only album.

Come Together - EchosmithAlthough they are better known for Cool Kids, its this Although they are better known for Cool Kids, its this anthemic Paramore-meets-Vampire Weekend tale of solidarity and hope from 2013 that deserves some delayed notice. If it does sound familiar, its because it has been featured in the latest Samsung Galaxy Tab S commercial. You know a song is hip and catchy once it makes it to product endorsements.

Sexotheque - La RouxSexotheque - La RouxFor your dose of candy oss this month, listen to the English singers new jam with instruments clanking like toys playing, as she sings lyrics that sound as if they were written for ABBA. The result is so guilty-pleasure catchy that you know you have your next dance-break song.

Le Sud - Nino FerrerWhen in doubt, just listen to the legendary When in doubt, just listen to the legendary singer/songwriter melodiously reminisce about growing up in the south of France in this peaceful classic. In 1975, it became not only his last major song, but easily among his most beloved and revered. There is actually also an English version that predates this one but you know what they say about some emotions getting lost in translation.translation.

Mother & Father - BroodsWith a boom-clap base not that different from their compatriot Lordes Royals, this brother sister duo create an emotional song with indietronica undertones. Place it in your Reecting On Life collection alongside the Arctic Monkeys and Angus & Julia Stone, and play it in moments of serious contemplations.

THE PLAYLISTA cluster of something old and something new thats not on all the charts and radio, adding a

soundtrack to every month.Written by Behzad Sandila

Your Love Is Killing Me - Sharon Von EttenA wordsmith of love songs at their most A wordsmith of love songs at their most angst-ridden, Von Etten delivers yet another moody bluesy piece full of metaphors that are at once poetic and unsettling, but entirely a treat to listen to.. A lesser artist would have made the songwriting sound cheesy, Von Etten makes it believable with her powerful, makes it believable with her powerful, wailing voice.

Dates Mates & Clean Slates

This hilarious web comedy is This hilarious web comedy is fully available on its ofcial

YouTube channel. Comediennes /friends Julie Lubeck and Stephanie Gibson give atypical, humorous dating advice to callers (played by hilarious guest stars) who all have a unique problem in every episode. Their problem in every episode. Their

helpful answers are anything but that. Add it to your

roster of good laughs.

QUICK WATCHLIST

Black In Color: Reemami for the cARTel

On September 3rd 2014, On September 3rd 2014, Dubais fashion crme de la crme gathered at the cartel to preview the launch of Reemamis exclusive collection.

Fashion

The cARtelO ConceptValleydezSauce BoutiqueWe L.A BoutiqueTheDRESSroom.comG-Star RAW UAEHarvey NicholsBloomingdalesLulu GuinnessBoutique 1Namshi.comNamshi.comBambahWarda Haute CoutureSalma KhanBimba and LolaSophies ClosetMarks & SpencerBy SymphonyBy SymphonyMadiyah Al SharqiZayan, The LabelLady FozazaVelsvoirNomadFyunkaEtoile la boutiqueEtoile la boutiqueDesigner-24

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OkkuThe ActTeatroSho choFlookaFlookaJazz @ Pizza ExpressNais Italian Kitchen

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Party

Blue Marlin IbizaStudio FSociete ClubThe Underground PubThe Underground PubEmbassyMahikiPeople by CryalPacha Ibizadegrees 360Trilogy

Armani/PriveMovidaXL beach clubCirque Le SoirQ43Kong 40Story rooftop loungeBaraiBaraiWhite Dubai

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BeautyBeauty

Beverly Hills aehetic &medical centerDee & DalSiers beauty LoungeRane Beauty SalonTweezermanTalise Ottoman SpaTalise Ottoman SpaSensAsiaTalise SpaThai Privilege Spa

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