Client: SUBARUOutdoor campaign

What they wanted:The Subaru Impreza was almost invisible brandwise in Egypt. Only the boys who knew the Impreza, recognised it through its unusual sound, and that was because of its boxter engine. It lent more towards the lads than the gentlemen. The brief was also to ensure that people knew it was Japanese and not Korean.

What we did:We associated the Impreza’s attributes with all things Japanese, while appealing to the lads market and invited them to TAKE A CLOSER LOOK.

What we got:People know what Imprezas are now, where they come from, what they stand for and buy them.

Billboard

Billboard

Day time

Night time - Perspex etched backlit billboard

Press

Press

Sales adsDirect mail

Direct mail Show room stand

Giveaway

Direct mail