Subject line contest

Subject line contest

Examples of subject lines

Meet The Guy We Gave $2000 To Write This Sentence at MarketingSherpa Email Summit 2014

Sherpa? I hardly know ya.

“So A Priest, A Rabbi & Email Marketer Walk Into This bar…”

Your Uncle Sherpa died and left you $300 and some sage advice.

How to write headlines that the NSA would read… over and over and over You’re smarter, more fun to be around and more

physically attractive. Now be $300 richer.

Cocktails and Conversions – Now $300 off Email Summit 2014

Learn to write compelling subject lines like this one!

Life has many regrets. Don’t let this be one.

ResultsCategory Primary Treatments Relative

DifferenceLevel of Confidence

Significant

Urgency (Open BEFORE Christmas) Email… N/A N/A N/A

Urgency Tick Tock – Email Summit 2014… -12.97% 64.38% NO

Value of product Your emails don’t work… -14.98% 75.58% NO

Value of product Get the latest, proven strategies… -42.81% 99% YES

Incentive Last Chance to Save $300… -43.63% 99% YES

Location What Happens In Vegas Shouldn’t… -43.75 99% YES

Name of promo [Email Summit 2014] Last day of Early…

-44.83 99% YES

Name of promo Early Birds, save $300… -44.97 99% YES

Location What happens in Vegas…will improve… -54.38 99% YES

Incentive $300 Savings | Vegas | More ROI… -67.25 99% YES

ResultsCategory Primary Treatments Relative

DifferenceLevel of Confidence

Significant

Urgency (Open BEFORE Christmas) Email… N/A N/A N/A

Urgency Tick Tock – Email Summit 2014… -12.97% 64.38% NO

Value of product Your emails don’t work… -14.98% 75.58% NO

Value of product Get the latest, proven strategies… -42.81% 99% YES

Incentive Last Chance to Save $300… -43.63% 99% YES

Location What Happens In Vegas Shouldn’t… -43.75 99% YES

Name of promo [Email Summit 2014] Last day of Early…

-44.83 99% YES

Name of promo Early Birds, save $300… -44.97 99% YES

Location What happens in Vegas…will improve… -54.38 99% YES

Incentive $300 Savings | Vegas | More ROI… -67.25 99% YES

(Open BEFORE Christmas) Email Summit 2014:

discount ends Jan 9th Ali Luke WriterAliventures

Learn from split testing mistakes

Split tests should run in a controlled environment

A hypothesis should be created before the

experiment is designed

Time isn’t always on your side when A/B testing

You should seek to learn the motivations of individual

segments of your list

Learn from split testing mistakes

Split tests should run in a controlled environment

A hypothesis should be created before the

experiment is designed

Time isn’t always on your side when A/B testing

You should seek to learn the motivations of individual

segments of your list

If you keep asking the same questions, you’ll keep getting the same answers.

This test showed how to get the best response from your list, but how do you build that list to begin with?

How Copyblogger used content and a free paywall to grow its email list by 400%

Content Marketing

Brian Clark

Founder, CEO

Copyblogger

Session Speaker

10

Brian Clark

Founder, CEO

Copyblogger Media

Brian Clark is a serial entrepreneur based in Boulder, Colo. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker.

Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media —is an innovative company that provides the tools and training that empower people to successfully grow their businesses through social media and online marketing.

Black & White Headshot

@BrianClark

• Selling Free Content: Consistently increasing value

• Beyond Email: Creating a sense of place

Copyblogger.com

My Copyblogger.com

Post-newsletter, post opt-in email marketing

NOW: Registration and access

NOW: Registration and access

Higher perceived value = higher actual value

• Selling Free Content: Consistently increasing value

• Beyond Email: Creating a sense of place

Creating an app-like experience

19

Redesign for conversion flow

The Story: Content as a mentor

Results

300%

930%

67%

Bigger list growth than the best week's IMfSP growth

Higher list growth than the lowest (IMfSP) week's growth

Average conversion rate for the free subscription page through the first seven weeks

IMfSP– Internet Marketing for Smart People (Previous newsletter and course)

Results

300%

930%

67%

Bigger list growth than the best week's IMfSP growth

Higher list growth than the lowest (IMfSP) week's growth

Average conversion rate for the free subscription page through the first seven weeks

IMfSP– Internet Marketing for Smart People (Previous newsletter and course)

Besides the landing page, the most visited page on Copyblogger right now is behind a

paywall, with almost a third of all traffic logging in after arrival.

Thank You

Brian Clark

Founder, CEO

Copyblogger

@BrianClark