Kapost.com | 1433 Pearl St. Ste 100, Boulder Co, 80302 | 720-408-0222

QVIDIAN | CASE STUDY

Qvidian Scales Content Production with KapostMeet Amanda Wilson. With a long history in product marketing, she knows the value of content that conveys a product’s finer details to drive customer engagement. In her role as Director of Marketing at Qvidian, creators of sales execution software, Amanda was faced with the challenging task of expanding into new markets with her current marketing team. This meant doubling content production without doubling staff.The search began for solutions to help scale content production effectively, while also reducing bottlenecks in communication within existing processes that resulted in missed deadlines.As Amanda researched multiple vendors, her understanding of the solution expanded to incorporate content production with marketing operations overall.This is where Kapost came in, helping Amanda’s team fully integrate content production with marketing campaigns, streamlining both content production and delivery to market.

• Headquarters: Chlemsford, Massachusetts, USA

• Industry: What kind of business is it?

• Employees: 51-200

“It just made sense to make Kapost our centralized system.”

-Amanda Wilson, Director of Marketing

Kapost.com | 720-408-0222 1433 Pearl St. Ste 100, Boulder Co, 80302

More Than Just Creating ContentQvidian began searching for a solution that would help them scale content production. After talking with several vendors, Kapost’s workflow and campaign management features clarified and addressed Qvidian’s needs where other vendors could not.Kapost, explains Amanda, “understood how content is really a critical part of a marketing operation, not just content marketing as a function that is separate from the team.”On top of scaling production, Amanda realized her team needed the ability to distribute content effectively within the many active marketing campaigns Qvidian was currently operating.“We were creating content fairly quickly, but it was the ‘Then what?’ We have this new whitepaper. We have this new eGuide. Now, what are we gonna do? What we needed was a way to integrate content with our overall marketing campaigns, and Kapost helped us do that.”

A Hub for Campaign ManagementWith Kapost, Amanda was able to integrate the content strategy with Qvidian’s overall marketing strategy, while resolving production and distribution challenges through workflow processes and campaign management capabilities. Kapost has also become a centralized hub for planning and execution.“We had a whole bunch of ad hoc ways that we were managing stuff between Google Docs and spreadsheets and calendars...Kapost’s platform really took care of all this. It just made sense to make Kapost our centralized system.”

“We had a whole bunch of ad hoc ways that we were managing [content]...Kapost’s platform really took care of all this.”

15ACTIVE CAMPAIGNS

5MONTHS

1CENTRALIZED

SYSTEM