SimpleSuccessStrategies forEnergy Pros

#VALUEOVERPRICE

by Nate Kessman

How Can You Benefit?

SUPPLIERS RELY HEAVILY ON BROKER DEAL FLOW

Lead with transparency and anticipateclient needs

To attract customers , who might bypassa brokerage and go directly to anenergy supplier , successful energyprofessionals must make sure they canprove their knowledge of themarketplace , as well as the value theyadd to the procurement process . ,

01

To Serve IsTo Rule

TIPS TO ATTRACT NEW CLIENTS

Putting Client Needs First

Never miss an opportunity to respond toquestions and complaints . Often these“complaints” are opportunities toimprove service . Going the extra milewhen others don ’t can help improve thereputation our industry has as a whole .

02

EmpowerCustomers

TIPS TO ATTRACT NEW CLIENTS

Through Diverse Product Offerings

The most successful brokers I work withcommunicate with their clients andhelp create strategies that reduceconsumption long term & truly savemoney on energy costs .

03

OfferTransparency

TIPS TO ATTRACT NEW CLIENTS

Keys to Building Quality Relationships

Make sure you are adhering to localPUC /DPU regulations . Educate clientsduring the procurement process thatkeeping up with local laws andregulations is an investment in theirsuccess and that you have the client 'sbest interest in mind .

04

AnticipateClient Needs

TIPS TO ATTRACT NEW CLIENTS

Making Sure You Provide Value Over Price

Create a system that goes further thanjust keeping up with renewal dates .

Send regular messages to customersthat educate and position yourself as anexpert . Every product that you offershould be presented to clients duringdifferent points in their contract . Nevermiss an opportunity to communicate .

04

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#VALUEOVERPRICE