successful fec events and promotion ideas: from … fec events and promotion ideas: from concept to...
TRANSCRIPT
Successful FEC Events and Promotion Ideas: From Concept to Completion
February 15, 2017
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Details can be found at: www.IAAPA.org/certification
Registrants can earn 1 credit hour towards IAAPA Certification by participating in this webinar
Moderator : Marc Pollack
▶ General Manager – Boomers Boca Raton, FloridaApex Parks Group
▶ IAAPA Family Entertainment Center Committee
▶ FEC Education Subcommittee
▶ Upcoming 2017 FEC Webinars:
▶ May 10 - Liability Waivers in FEC’s: Separating Fact from Fiction
▶ Aug 16 - The Art of Arcade Management: Factors for Design, Operation, and Success
▶ Oct 11 - Just Like the Real Thing: Virtual Reality Products for Family Entertainment Centers
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Presentation Agenda:
▶ Case Study & Tips – Bingeman’s Screampark
▶ Case Study & Tips – Crazy Pinz’ Valentine’s Day Wedding Give-A-Way
▶ Case Study & Tips – Adventure’s Landing Winterfest
▶ Q&A Session
▶ Important to look at the whole process from budgeting and media to
execution to wrap up and analysis.
▶ Similar processes and tips are very useful despite size of facility or event.
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Presenter: Mark Bingeman
▶ President of Bingemans, Kitchener, Ontario, Canada
▶ Bingemans is Waterloo Region’s largest entertainment centre including; Big Splash, FunworX Indoor Playland, Playdium Arcade, Boston Pizza Kingpin Bowlounge, Screampark, Oktoberfest, Camping Resort & Gift of Lights
▶ Waterloo Region leader in catering with several onsite and offsite locations
▶ Host of large events of up to 40,000 people
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Bingemans - Screampark13
Screampark Materials 14
Screampark – 13 Hours in Hell & Packages15
Screampark – Marketing plan tool grid16
Screampark – Daily Tracking Sheet17
Screampark – Monthly Statement18
Screampark – Budgeting Process19
Screampark – Product Lift20
Presenter: Collin Kerschner
▶ Regional Manager of Crazy Pinz
Entertainment Centers
▶ President of the Indiana Bowling
Centers’ Association
▶ Past Board Member for the Bowling
Proprietors Association of America
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Crazy Pinz – Valentine’s Day Wedding Give-A-Way22
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219 Shares!
Wedding Give-A-Way What Happened?25
● 10 couples participated in the event
● 3 local news crews covered the event
● Set World Record for Weddings in a Bowling
Center
Wedding Give-A-Way Impact 26
• Increased bookings of Wedding Events
• Increased F&B sales from participating groups
• Publicity resulted in us being “known” for
breaking this record = Goal Achieved!
Presenter: Paden Woodburn
▶ Adventure Holdings, LLC. - 17 Facilities Nationwide▶General Manager - Adventure Landing Shipwreck Island Waterpark
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Adventure Landing - Shipwreck Island Waterpark
▶ Jacksonville Beach, FL
▶ Shipwreck Island Waterpark
▶ Go-Karts, Laser Tag, Miniature
Golf
▶ Arcade & Batting Cages
▶ Outdoor Rides
▶ Food Service
▶ Candy Shop
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Adventure Landing – Event Overview
▶ Complete Waterpark
Transformation
▶ Unique Holiday Event
▶ Cookie Decorating
▶ Ornament Decorating
▶ Engaging Activities
▶ Ice Skating
▶ 130 ft. Ice Slide
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Adventure Landing – Event Overview
▶ 56 Operating Days
▶ 40,000 Annual Attendance
▶ Added over 4,000 labor hours
to the workforce
▶ Special Events
▶ Birthday Parties
▶ Group Functions
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Adventure Landing – The Creation
▶ How can we increase foot
traffic through the park in the
shoulder season?
▶ Be innovative and take
advantage of your facility
▶ Progression of the Event
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Adventure Landing – Media Exposure
▶ Reach new audiences
▶ Jacksonville – approx. 1 million population
▶ More than a Waterpark!
▶ Media Exposure
▶ Exciting things to do around the
Jacksonville area
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Adventure Landing – Media Campaign
▶ Local News Coverage
▶ Live Remote Feeds
▶ Morning Shows
▶ 2015 – 663,418 Views
▶ Local Print Ads / Radio
▶ Social Media
▶ Groupon / Living Social
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Adventure Landing – Community Involvement
▶ Giving Trees
▶ 12 Charities
▶ Raise Awareness
▶ School Attendance
▶ Sponsorship Opportunities
▶ 30 Vendors – Tiered Packages
▶ Local Restaurants, Media Outlets,
Retail Shops, Suppliers
▶ Raised over $40,000 annual
between cash & trade
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Adventure Landing – Sponsorship Opportunities
▶ Title Sponsorship
▶ Silver Sponsorship
▶ Ice Slide
▶ “Own A Weekend”
Sponsorship
▶ Wristband
▶ Storefront Window
▶ Rink Wall
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Adventure Landing – Benefits
▶ Employee Retention
▶ Park attendance & Revenue
▶ Avg. 126% Increase
▶ Overbuy
▶ Avg. 83% Increase
▶ Attractions, Retail, Food &
▶ Beverage
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Adventure Landing – Tools to Success
▶ Supplement your expenses
with sponsorships
▶ Accurate budgets
▶ Build the right team
▶ In-House Construction & Decorating
▶ Carpenters, Painters , Welders,
Electricians
▶ Material usage & storage
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Adventure Landing – Moving Forward
▶ How can we make this event
better next year?
▶ Follow-Up Meetings
▶ Guest Feedback
▶ Social Media
▶ Park Surveys
▶ Added Unique Special Events &
▶ Features
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Questions?Thank you for joining us.
Mark Bingeman
Owner
Bingemans Grand
Experiences
Collin Kerschner
General Manager
Crazy Pinz
Paden Woodburn
General Manager
Adventure Landing