successfully scaling an agile innovation culture with perforce - 2011 perforce users conference

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Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene VP, Technology Program Management Salesforce.com Mike Saha Sr. Manager, Release Engineering Salesforce.com

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2011 Perforce User Conference presentation by Mike Saha and Steve Greene of salesforce.com.

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Page 1: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Successfully Scaling an Agile Innovation Culture with Perforce Steve Greene

VP, Technology Program

Management

Salesforce.com

Mike Saha

Sr. Manager, Release Engineering

Salesforce.com

Page 2: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Why Agile?

Page 4: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Predictability

Productivity

Innovation

Page 5: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

R&D

IT

Operations

Marketing

Services

Page 6: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

125+Scrum Teams @ Salesforce

Page 7: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

10B+Transactions per month

Page 8: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

100K+Customers

Page 9: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

The Salesforce Transformation

Page 10: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Major enterprise-wide Agile Transformation to ADM

In just 3 months+ another 5 years of continuous improvement

Page 11: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

ADM (Adaptive Delivery Methodology)

Salesforce.com flavor of agile

Scrum project management framework

XP practices

Based on Lean principles

Page 12: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

What is ADM?

Re-factoring

Self-organizing

Predictable releases

Transparent

Ftest - Selenium

Continuous integration

Debt free

Just-in-timeIterative

Always Potentially Releasable

Time-boxed

Early Feedback

AgileLean

Continuous Improvement

Code Reviews

Collective Code Ownership

Self-correcting

Page 13: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Rhythm & Flow

Monthly Rhythm

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Release Release ReleaseRelease

Page 14: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

One Codeline

Page 15: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Maintain Technical HealthDebt is the Enemy

Page 16: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Create a Single Definition of Done

Page 17: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Investment in Automation

Page 18: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Successfully Supporting an Agile Innovation Culture

Page 19: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

The Change Pipeline

Velocity and logistics

Page 20: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Own Your Pipeline

Dev

Production QA You

Page 21: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Communication: Integrated Systems

Page 22: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Change Propagation: Autointegrate

Rel-B Patch

Rel-B Freeze

Mainline

Rel-B Production

Rel-A

Page 23: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Directing Flow: Triggers

• Ensure right changes in the right branch

• Enforce code reviews

• Propagate change info

• Lock a codeline

Page 24: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Stop the line when automated tests aren’t passing at >99%

Page 25: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Invest in Automation: Pre-Checkin

No more broken builds

Cleaner codeline

Productivity boost

Page 26: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Invest In Infrastructure

Invest in Infrastructure, build it to scale

Invest In Infrastructure

Page 27: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Invest In Infrastructure: Perforce

Page 28: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Invest in Automation

Page 29: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Radical Transparency with Metrics

Page 30: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Radical Transparency

Page 31: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Radical Transparency

Page 32: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference
Page 33: Successfully Scaling an Agile Innovation Culture with Perforce - 2011 Perforce Users Conference

Q&A

http://www.slideshare.net/sgreene