summary 10 campbell
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Summary of Campbell's paperTRANSCRIPT
Campbell-Hunt, C. (2000). What have we learned about generic competitive strategy? A meta-analysis.Strategic Management Journal,21(2), 127-154.Porters competitive strategy as a dominant paradigm is two decades old now but it often fails to describe the performance results of various strategic designs. The author did a meta-analysis to collect empirical data about the potency of generic competitive strategy to explain performance. He divided the meta-analysis into three studies- one was a meta-analysis of the principal elements of competitive strategies that described them, two was a meta-analysis of clustered categories of competitive strategy design which were compared to the alternative interpretations of classification of competitive strategies and three was the use of these descriptions to assess whether the paradigms theoretical proposition that performance depends upon competitive strategies hold true. The author used four approaches to understand how the generic competitive strategies are described the taxonomic, empiricist, nominalist and dimensional interpretation. He made 4 propositions about their description. Then he made two propositions about the theory of performance as explained by competitive strategies. He used meta-analysis for the first study. He made a distinction between two kinds of meta-analysis descriptive and inferential. He used a descriptive and made the case why inferential will not hold true. The analysis identified meta-dimensions of the competitive strategies vote-vectors are used to establish relationships between meta-dimensions, and these were not dependent on the sample size. The study applied both hierarchical agglomeration and the density analysis algorithm for cluster analysis. Seventeen studies were analyzed.