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2Kinted by: Audrey K Qualls Thursday, November 08, 2012 4:38:48 PM Title: Summary of Orson _ CommunityNET.txt : CommunityNET Page 1 of 147 Message 12/15/2009 6:14 PM From: [email protected] To: [email protected] Daniel E. Drake Cc: TERRY M. SEGOVIS Subject: Re: Attendance Zone matter Attachments: Attach0.html 5K Gentlemen--all day (when I was away from my computer) I thought about one small detail I stated incorrectly--Mr. Lester's house is on the east side of Briarcliff! Regards. Marshall D. Orson Devonwood Media, LLC www.devonwoodmedia.com -----Original Message----- From: Bart Lester <[email protected]> To: 'Daniel E. Drake' <[email protected]> Cc: [email protected]; 'TERRY M. SEGOVIS' <[email protected]> Sent: Tue, Dec 15, 2009 4:15 pm Subject: RE: Attendance Zone matter Daniel - My contact info is below. And as an FYI - My home address is 1065 Briarcliff Road, NE, Atlanta, GA 30306. Let me know a good time for us to chat based on your schedule. Regards- Bart A. Barton Lester Oakhurst Realty Partners 217 N. McDonough Street, Suite 200 Decatur, Georgia 30030 Direct: 404-371-0188 Mobile: 404-275-5822

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Page 1: Summary of Orson CommunityNET.txt : …...Printed by: Audrey K Qualls Thursday, November 08, 2012 4:38:48 PMTitle: Summary of Orson _ CommunityNET.txt : CommunityNET Page 3 of 147

2Kinted by: Audrey K Qualls Thursday, November 08, 2012 4:38:48 PMTitle: Summary of Orson _ CommunityNET.txt : CommunityNET Page 1 of 147

Message 12/15/2009 6:14 PMFrom: [email protected]: [email protected] Daniel E. DrakeCc: TERRY M. SEGOVISSubject: Re: Attendance Zone matterAttachments: Attach0.html 5K

Gentlemen--all day (when I was away from my computer) I thought about one small detail I stated incorrectly--Mr. Lester's house is on the east side of Briarcliff! Regards.

Marshall D. Orson Devonwood Media, LLC www.devonwoodmedia.com

-----Original Message-----From: Bart Lester <[email protected]>To: 'Daniel E. Drake' <[email protected]>Cc: [email protected]; 'TERRY M. SEGOVIS' <[email protected]>Sent: Tue, Dec 15, 2009 4:15 pmSubject: RE: Attendance Zone matter

Daniel -

My contact info is below. And as an FYI - My home address is 1065Briarcliff Road, NE, Atlanta, GA 30306.

Let me know a good time for us to chat based on your schedule.

Regards-Bart

A. Barton LesterOakhurst Realty Partners217 N. McDonough Street, Suite 200Decatur, Georgia 30030Direct: 404-371-0188Mobile: 404-275-5822

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Fax: 404-393-9691Email: [ mailto:[email protected] ][email protected] cid:106004719@10062009-2721 Please consider the environment beforeprinting this e-mail-----Original Message-----From: TERRY M. SEGOVIS [[ mailto:[email protected]? ]mailto:[email protected]] Sent: Tuesday, December 15, 2009 3:58 PMTo: Daniel E. DrakeCc: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: Fwd: Attendance Zone matter

Hello Daniel,

Here is a concern from a community member that you may be able to address.I appreciate your help.

thanks,

Terry M. SegovisArea Assistant SuperintendentRegion Two: Leading in Learning and Service

William Bradley Bryant Center2652 Lawrenceville HighwayDecatur, GA 30033

678-676-1079 - office678-676-1215 - fax

[ mailto:[email protected] ][email protected]

----- Original Message ----- From: [ mailto:[email protected] ][email protected] Monday, December 14, 2009 4:10:01 PMSubject: Attendance Zone matterTo: TERRY M. SEGOVISCc: [ mailto:[email protected] ][email protected]: Attach0.html 2K

Terry, How are you doing? Are you ready for the holidays?

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I am writing in follow-up to a brief conversation you and I had at thelast ELPC meeting. My neighbor, Bart Lester (who is copied here), has aninteresting situation which I think merits further inquiry. His house islocated at 1063 (I may be off by a number or two) on Briarcliff. Hishouse is one of four houses located on the west side of Briarcliff, southof The By-Way and north of the Metropolitan Church. His house is one ofthe two houses in the middle. The house furthest north (at the corner ofThe By-Way and Briarcliff is zoned Fernbank. The house furthest south andclosest to the church is zoned Fernbank. The two houses in the middle arezoned Briar Vista. All the houses behind them are zoned Fernbank. As you can imagine, I think Bart is feeling that his house and theone next door are part of a small island lost in the sea of housesotherwise zoned Fernbank. I told him this matter probably would bereferred to the planning department but by writing you first, you would beable to keep an eye on what happens. This is such a small and anomalousmatter, I am hoping it does not get relegated to the larger zoningconversations which may take a year or more to complete. Thank you for your consideration. Regards.

Marshall D. Orson Devonwood Media, LLC [ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

Message 1/26/2011 9:41 AMFrom: marshallorson <[email protected]>To: Daniel E. DrakeSubject: follow-upAttachments: Attach0.html 2K

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Dan, Thanks for your time on the phone yesterday. And, Amy relayed your message to her... On the funding front, Joe is also pulling together some numbers on the construction monies and agreed that there are some "plateaus" where facility funding benefits but with the caveat that these benefits are relatively small compared to the overall cost of facilities funding, most of which is borne locally. Also, he thinks he would have time next week to sit down with a group of DCSS personnel for a more in-depth conversation on funding mechanisms. Regards.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

Message 1/27/2011 11:32 PMFrom: marshallorson <[email protected]>To: Daniel E. DrakeCc: [email protected]: Facilities FundingAttachments: Attach0.html 1K

I have found a reference to the 450 and art, music and pe but, as best I can tell, this pertains to the construction of new facilities and not the operation of an existing school. Would you agree?

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

Message 1/31/2011 1:38 PMFrom: marshallorson <[email protected]>To: Daniel E. Drake

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Cc: [email protected]: Hebrew Language Charter School paperAttachments: Attach0.html 1KViability_and_Feasibility_of_a_Hebrew_Language_Charter_Sch.docx 17K

something more tangible for you

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

Message 5/28/2011 7:59 PMFrom: [email protected]: Daniel E. DrakeCc: "Amy Power" <[email protected]>TERRY M. SEGOVISSubject: Follow up questions

Images have been blocked for your safety and privacy. Click here to display them.

Message 6/20/2011 4:54 PMFrom: "Marshall Orson" <[email protected]>To: "Chambers, Bob" <[email protected]>[email protected]"DAVID & NANCY MOORE" <[email protected]>[email protected]@comcast.net"Jim McMahan" <[email protected]>[email protected] [email protected]@mac.com"Lori Cora" <[email protected]>"LISA BROWN" <[email protected]>

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"Kerry Bresee" <[email protected]>"Kathy Brockman" <[email protected]>"Berg,Allison S" <[email protected]>[email protected] [email protected]: [email protected][email protected][email protected][email protected] E. DrakeSubject: Re: FW: ADDITIONAL SPLOST IV INFORMATIONAL MEETING TUESDAY JUNE 21 6:00 PM, SAM MAttachments: Attach0.html 32K

its a swim meet night so I will not be able to attend. I expect a number of the other parents will be in the same situation.

----- Original Message -----From: Chambers, BobSent: 06/20/11 04:10 PMTo: MICHAEL F. DOWLING, DAVID & NANCY MOORE, 'Marshall Orson', [email protected], [email protected], Jim McMahan, [email protected], [email protected], [email protected], Lori Cora, LISA BROWN, 'Kerry Bresee', 'Kathy Brockman', 'Berg,Allison S', [email protected], [email protected]: FW: ADDITIONAL SPLOST IV INFORMATIONAL MEETING TUESDAY JUNE 21 6:00 PM, SAM MOSS CENTER.

To all, Please read below. This should be a very informative meeting on the capital improvements program for the DCSS that will hopefully become a reality through SPLOST IV and the road map/timetable for events leading up to the November 8 election. I hope many of you are interested in learning more about this, and will be able to attend this informational meeting. There are a number of improvements in both the Lakeside and the Druid Hill clusters, as well as spread throughout the entire DCSS. Sorry for the short notice. Bob Chambers[ mailto:[email protected] ][email protected](404) 582-8035

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-----------------From: Chambers, BobSent: Monday, June 20, 2011 3:50 PMTo: Chambers, Bob; 'Sandy Purkett'; 'Erika Jennings'; 'Abdul Akbar'; 'Jackie Henry'; 'Abdul Akbar'; 'Cindy Andersen'; 'Rob Augustine'; 'Thomas Bowen'; 'Sarah Breunig'; 'Ernest Brown'; 'Robert Chambers'; 'John Evans'; 'Regina Fletcher'; 'Mike Hassiger'; 'Jackie Henry'; 'Erika Jennings'; 'Bebe Joyner'; '[ mailto:[email protected] ][email protected]'; 'Leonardo McClarty'; 'Leonardo McClary'; 'Alvin McNeeley'; 'Suzanne Miller'; 'Eric Moore'; 'Terri Morris'; 'Marshall Orson'; 'Deirdre Pierce'; 'Carol Richburg'; 'Carol M Richburg'; 'Carol M Richburg'; 'David Schutten'; 'David Schutten'; '[ mailto:[email protected] ][email protected]'; 'Chuck Smith'; 'Will Thomas'; '[ mailto:[email protected] ][email protected]'; 'Nancy VanWyk'; 'Aaron Watson'; 'Carroll Williams'; 'Bernita Smith'Cc: BARBARA M. COLMAN; Carlton B. Parker; Diadra N. Malone; Joshua L. Williams; Daniel E. DrakeSubject: RE: ADDITIONAL SPLOST IV INFORMATIONAL MEETING TUESDAY JUNE 21 6:00 PM, SAM MOSS CENTER. With the Board's vote earlier this month, SPLOST IV will be on the ballot on Tuesday November 8. The DCSS needs these improvements just as much as they did SPLOST I,II, and III. If you want to learn more about the next 5 years of capital improvements for all our children, please plan to attend this meeting tomorrow night when members of the DCSS will present information and answer questions. I hope to see many of you there. Bob Chambers[ mailto:[email protected] ][email protected](404) 582-8035

-----------------From: Chambers, BobSent: Friday, April 29, 2011 6:25 PMTo: Chambers, Bob; 'Sandy Purkett'; 'Erika Jennings'; 'Abdul Akbar'; 'Jackie Henry'; 'Abdul Akbar'; 'Cindy Andersen'; 'Rob Augustine'; 'Thomas Bowen'; 'Sarah Breunig'; 'Ernest Brown'; 'Robert Chambers'; 'John Evans'; 'Regina Fletcher'; 'Mike Hassiger'; 'Jackie Henry'; 'Erika Jennings'; 'Bebe Joyner'; '[ mailto:[email protected] ][email protected]'; 'Leonardo McClarty'; 'Leonardo McClary'; 'Alvin McNeeley'; 'Suzanne Miller'; 'Eric Moore'; 'Terri Morris'; 'Marshall Orson'; 'Deirdre Pierce'; 'Carol Richburg'; 'Carol M Richburg'; 'Carol M Richburg'; 'David Schutten'; 'David Schutten'; '[ mailto:[email protected] ][email protected]'; 'Chuck Smith'; 'Will Thomas'; '[ mailto:[email protected] ][email protected]'; 'Nancy VanWyk'; 'Aaron Watson'; 'Carroll Williams'; 'Bernita Smith'Subject: RE: SPLOST IV MEETING MONDAY MAY 16 5:00 PM, SAM MOSS CENTER. Hello Members of the SPLOST III - Friends of DeKalb Education Committee I have been asked to help announce a meeting concerning the DCSS's plans for SPLOST IV. The

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meeting has been tentatively set for Monday May 16 at the Sam Moss Center on Montreal Road, starting at 5 PM. I am using our SPLOST III email list to get this word out. (Hopefully I will not get too many return notations that these email addresses are no longer valid.) I know it is hard to believe but it has been more than 4 years since we successfully helped get SPLOST III passed. I have attached a few of the congratulatory emails from the March 2007 election below. I realize several folks that worked on SPLOST III will not be able to assist this time, but cannot think of a better group to start with than all of you. And I am sure others will step forward to help. I understand we will hear about the possible/probable timetable to the next SPLOST election, and other information on the DCSS's plan for SPLOST IV. More information will be forthcoming as the meeting date approaches. I hope many of you will be able to be there. Thanks, Bob Chambers[ mailto:[email protected] ][email protected](404) 582-8035

-----------------From: Chambers, BobSent: Wednesday, March 21, 2007 9:50 AMTo: Sandy Purkett; 'Erika Jennings'; 'Abdul Akbar'; 'Jackie Henry'; 'Abdul Akbar'; 'Cindy Andersen'; 'Rob Augustine'; 'Thomas Bowen'; 'Sarah Breunig'; 'Ernest Brown'; 'Robert Chambers'; 'John Evans'; 'Regina Fletcher'; 'Mike Hassiger'; 'Jackie Henry'; 'Erika Jennings'; 'Bebe Joyner'; [ mailto:[email protected] ][email protected]; 'Leonardo McClarty'; 'Leonardo McClary'; 'Alvin McNeeley'; 'Suzanne Miller'; 'Eric Moore'; 'Terri Morris'; 'Marshall Orson'; 'Deirdre Pierce'; 'Carol Richburg'; 'Carol M Richburg'; 'Carol M Richburg'; 'David Schutten'; 'David Schutten'; [ mailto:[email protected] ][email protected]; 'Chuck Smith'; 'Will Thomas'; [ mailto:[email protected] ][email protected]; 'Nancy VanWyk'; 'Aaron Watson'; 'Carroll Williams'; Bernita SmithCc: DEBORAH LOEB; Leadership DeKalbSubject: RE: Fw: SPLOST 3 Referendum on Tuesday, March 20th! A quick update on the results. Based on phone information from the DeKalb County Voter/Elections office the official precinct by precinct results will not be published for several days. Their election board must review and certify results. The latest unofficial vote count is YES-13,386 and NO-5,833. This a 70% YES to 30% NO result with between 5 to 6 % voter turnout. SPLOST 1 and SPLOST 2 both passed with 60/40 ratios so I think the 70/30 result is terrific!!! I will let Mike Hassinger give more input on just what that kind of a split means when he gives us a report on the detailed voter results, but I think it reflects the hard work by everyone on our committee as well as Dr. Lewis, Pat Pope, Dale Davis, Regina Fletcher, Debbie Loeb, etc, etc, etc.

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We all stayed focused on one thing, a unified positive message to improve schools and help kids and teachers have better facilities, county wide. Since the election is over, I presume we can now add first class emails so I am asking Debbie to make sure everyone in the DCSS that needs to see this THANK YOU sees it. Sandy and I will be putting out some longer emails with thank yous to individuals in a few days so for now everyone be thinking about who we need to thank and recognize. This will include our committee, our honorary co-chairs and endorsers, our contributors, and the voters that did the right thing for all our kids !! (W e probably will be sending letters to many of these individuals and organizations). For now, thank you all again.

Bob Chambers [ mailto:[email protected] ][email protected] Phone: 404/582-8035 (direct) Fax: 404/688-0671 Confidentiality Notice: The information contained in this electronic message may be attorney privileged and confidential information intended only for the use of the owner of the e-mail address listed as the recipient of this message. If you are not the intended recipient, or the employee or agent responsible for delivering this message to the intended recipient, you are hereby notified that any disclosure, dissemination, distribution or copying of this communication is strictly prohibited. If you have received this message in error, please notify the sender immediately by e-mail and delete all copies of the message.

-----------------From: Sandy Purkett [mailto:[ mailto:[email protected] ][email protected]]Sent: Wednesday, March 21, 2007 1:15 AMTo: Chambers, Bob; 'Erika Jennings'; 'Abdul Akbar'; 'Jackie Henry'; 'Abdul Akbar'; 'Cindy Andersen';

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'Rob Augustine'; 'Thomas Bowen'; 'Sarah Breunig'; 'Ernest Brown'; 'Robert Chambers'; 'John Evans'; 'Regina Fletcher'; 'Mike Hassiger'; 'Jackie Henry'; 'Erika Jennings'; 'Bebe Joyner'; [ mailto:[email protected] ][email protected]; 'Leonardo McClarty'; 'Leonardo McClary'; 'Alvin McNeeley'; 'Suzanne Miller'; 'Eric Moore'; 'Terri Morris'; 'Marshall Orson'; 'Deirdre Pierce'; 'Carol Richburg'; 'Carol M Richburg'; 'Carol M Richburg'; 'David Schutten'; 'David Schutten'; [ mailto:[email protected] ][email protected]; 'Chuck Smith'; 'Will Thomas'; [ mailto:[email protected] ][email protected]; 'Nancy VanWyk'; 'Aaron Watson'; 'Carroll Williams'Subject: RE: Fw: SPLOST 3 Referendum on Tuesday, March 20th!

2Kdon’t know about anyone else, but I believe God was in the mix from day one. Through his grace, a group of people with totally mixed personalities came together for one reason, to help kids everywhere, and I feel blessed. All the talents that unselfishly came together to make things work for kids in three different Districts, that is nothing but a Blessing. All the many gifts and talents blended to form a united front and make things happen for kids. If we were able to do that in harmony, just imagine what could happen if the same thought process took place in every District’s Board Room. The kids would be sailing on a high academic wave. Somehow this same peach has to take place in every arena where kids can be affected. Bob it has been such an honor to work side by side with you. I appreciate the respect that you showed me from day one. Even when some may have chosen to write you, you were appreciative of my participation to include me. Although I keep a watched eye on everything, we worked the responsibilities better than Jell-O in a mold. My kids had such a great time. They were out tonight until 7:00 p.m. waving signs and passing brochures. They wanted a stake in what was going to affect the. Thanks for giving them that chance. These kids have a deep appreciation for giving back and having pride in their school. For the seniors who are graduating, they were happy to have done something that affords their underclassmen the opportunity to receive an education in a better facility. [Image]

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I am happy that the kids were willing to be stake holders and participate in something that would make a difference in the building they have to spend many hours in even though we did not get support from the PTA’s on the south end to include sending information out that was sent to them. The only participating PTA’s were Miller Grove, Towers, and Cedar Grove to any degree. Since we have kids fro m all schools, the kids took up the slack where the PTA’s did not. Yeah Students!! [Image] SandyP

-----------------

From: Chambers, Bob [mailto:[ mailto:[email protected] ][email protected]]Sent: Tuesday, March 20, 20079:39 PMTo: Erika Jennings; Abdul Akbar; Jackie Henry; Abdul Akbar; Cindy Andersen; Rob Augustine; Thomas Bowen; Sarah Breunig; Ernest Brown; Robert Chambers; John Evans; Regina Fletcher; Mike Hassiger; Jackie Henry; Erika Jennings; Bebe Joyner; [ mailto:[email protected] ][email protected]; Leonardo McClarty; Leonardo McClary; Alvin McNeeley; Suzanne Miller; Eric Moore; Terri Morris; Marshall Orson; Deirdre Pierce; Sandra Purkett; Carol Richburg; Carol M Richburg; Carol M Richburg; David Schutten; David Schutten; [ mailto:[email protected] ][email protected]; Chuck Smith; Will Thomas; [ mailto:[email protected] ][email protected]; Nancy VanWyk; Aaron Watson; Carroll WilliamsSubject: RE: Fw: SPLOST 3 Referendum on Tuesday, March 20th!

To anyone that has not heard we won with a 70% YES VOTE. Total voter turnout was only about 5 to 6% but everyone that wanted to vote had the opportunity and we won by a better than 2 to 1 margin!!!! We will have a download meeting soon after spring break once Sandy and I and everyone else catches up on their sleep. We will also plan some type of celebration in late April or early May. If anyone has any outstanding expenses please submit them. Call with any questions. 404-394-2771 GREAT JOB EVERYONE !!!! ESPECIALLY SANDY P AND THE PILOT KIDS. !!!

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-----------------

From: Erika Jennings [mailto:[ mailto:[email protected] ][email protected]]Sent: Monday, March 19, 20074:28 PMTo: Abdul Akbar; Jackie Henry; Abdul Akbar; Cindy Andersen; Rob Augustine; Thomas Bowen; Sarah Breunig; Ernest Brown; Chambers, Bob; Robert Chambers; John Evans; Regina Fletcher; Mike Hassiger; Jackie Henry; Erika2 J; Erika Jennings; Bebe Joyner; [ mailto:[email protected] ][email protected]; Leonardo McClarty; Leonardo McClary; Alvin McNeeley; Suzanne Miller; Eric Moore; Terri Morris; Marshall Orson; Deirdre Pierce; Sandra Purkett; Carol Richburg; Carol M Richburg; Carol M Richburg; David Schutten; David Schutten; [ mailto:[email protected] ][email protected]; Chuck Smith; Will Thomas; [ mailto:[email protected] ][email protected]; Nancy VanWyk; Aaron Watson; Carroll WilliamsSubject: Fwd: Fw: SPLOST 3 Referendum on Tuesday, March 20th!

FYI. Please see attached....

Please try to make yourself present at the SPLOST rally/forum at the main voter registration building on Memorial Drive Monday from 5:30 to 7pm. Possibly, if anyone wants to bring their children with them, there may be some press coverage, so please feel welcomed.

Also, the DeKalb County Schools main Boardroom will be open on election night March 20th to

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watch the poll results and everyone on the committee is welcome. Additionally, Everyone please keep urging friends, neighbors, etc to vote as late as the polls stay open, and then feel free to head over there if you want to go.

Thanks,

Erika Jennings, Member

Steering Committee--Friends of DeKalb Education III

Note: forwarded message attached.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

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Message 8/11/2011 1:49 PMFrom: "Marshall Orson" <[email protected]>To: [email protected] [email protected]@gmail.com [email protected] in BrowserCc: [email protected]@[email protected] [email protected]@[email protected]@[email protected] Daniel E. DrakeSubject: Re: SPLOST IV Strategy/Logistics

I think we have to ignore the likely/potential Nos--it is unlikely we will have enough money to move them either to yes or to dissuade them from voting. our best bet, particularly in Dunwoody, is to target the Austin neighborhood since it is scheduled for replacement and hope there is some positive spillover in adjacent areas. On the other hand, the school board member from Dunwoody was the only one who voted against the SPLOST resolution!

I am getting a prelim estimate on 2 to 3 mail pieces to see our potential reach. ideally, we would mail 3 times to our target but money and the calendar may limit us to 2 pieces. However, we will at least get an idea of the size of the universe we might reach.

While this is going on, we need someone who takes a crack at creating the universe, based on the parameters I outlined or as modified.

----- Original Message -----From: [email protected]: 08/11/11 01:04 PMTo: [email protected], [email protected], [email protected], [email protected]: Re: SPLOST IV Strategy/Logistics

Marshall, Great start! As you further develop this, per Terry's comments, and as we await input from the Promotion/messaging team; can you a) estimate what ($) it would take to pull, analyze (including hi potential "No's"), and target, the "benefactor" precincts data, and b) with that info, work with the messaging group to propose a reasonably defined budget (materials, add'l data, etc.)?

Thad

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-----Original Message-----From: terrmorr3 <[ mailto:[email protected] ][email protected]>To: mdorson <[ mailto:[email protected] ][email protected]>; tmayf41463 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Thu, Aug 11, 2011 11:10 amSubject: Re: SPLOST IV Strategy/Logistics

Hi, Guys. I am not available on the 16th either. However, I can meet outside of the larger committee on another evening/day. Your outline is a good begining, Marshall, and with some work we can get out the 'yes' vote and minimize the 'no.' Let me know. Regards, Terry Morris -----Original Message-----From: Marshall Orson <[ mailto:[email protected] ][email protected]>To: tmayf41463 <[ mailto:[email protected] ][email protected]>; terrmorr3 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Wed, Aug 10, 2011 11:02 pmSubject: SPLOST IV Strategy/Logistics

The attached is my initial take on strategy and tactics with regard to maximizing the opportunity for Yes votes. Some of what is outlined under Strategy in the Committee assignment may be better addressed by a group addressing messaging. For the moment, I am only sending this to the four of you.

Mike--do you have easy access to a voter database (I do not currently have access to Vote Builder--I assume the GOP has a similar program!!!).

I have a pretty good shop for direct mail (printing and mail house) and we will want to get at least 2 bids. I also have a good shop for yard signs but, again, we probably want at least 2 bids.

Not sure if I can be there on the 16th--have a conflict and need to see if my wife can cover.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 8/11/2011 1:50 PMFrom: "Marshall Orson" <[email protected]>To: "Sandy Purkett" <[email protected]>[email protected] [email protected]@gmail.com [email protected] in BrowserCc: [email protected]@[email protected] [email protected]@[email protected]@smithcurrie.com Daniel E. DrakeSubject: RE: SPLOST IV Strategy/Logistics

When we know the size of the order, I have a place to shop it to compare pricing.

----- Original Message -----From: Sandy PurkettSent: 08/11/11 01:39 PMTo: [email protected], [email protected], [email protected], [email protected], [email protected]: RE: SPLOST IV Strategy/Logistics

Hi All Thanks for including me in on the dialogue. Everything sounds great relative to open strategy. With regard to materials and signs, I am trying to remember whether Bob had a connect before and maybe Mike or someone else. If I am behind on this discussion, forgive me but I was just trying to recall what we did before and if it is workable, why not. Unless of course in the transition of

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conversation that I missed, there are other sources meet the needs greater. Just a thought. SandyP

From: [ mailto:[email protected] ][email protected] [mailto:[ mailto:[email protected] ][email protected]]Sent: Thursday, August 11, 2011 1:04 PMTo: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: Re: SPLOST IV Strategy/Logistics

Marshall,

Great start!

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As you further develop this, per Terry's comments, and as we await input from the Promotion/messaging team; can you a) estimate what ($) it would take to pull, analyze (including hi potential "No's"), and target, the "benefactor" precincts data, and b) with that info, work with the messaging group to propose a reasonably defined budget (materials, add'l data, etc.)?

Thad

-----Original Message-----From: terrmorr3 <[ mailto:[email protected] ][email protected]>To: mdorson <[ mailto:[email protected] ][email protected]>; tmayf41463 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Thu, Aug 11, 2011 11:10 amSubject: Re: SPLOST IV Strategy/Logistics

Hi, Guys. I am not available on the 16th either. However, I can meet outside of the larger committee on another evening/day. Your outline is a good begining, Marshall, and with some work we can get out the 'yes' vote and minimize the 'no.' Let me know. Regards, Terry Morris

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-----Original Message-----From: Marshall Orson <[ mailto:[email protected] ][email protected]>To: tmayf41463 <[ mailto:[email protected] ][email protected]>; terrmorr3 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Wed, Aug 10, 2011 11:02 pmSubject: SPLOST IV Strategy/Logistics

The attached is my initial take on strategy and tactics with regard to maximizing the opportunity for Yes votes. Some of what is outlined under Strategy in the Committee assignment may be better addressed by a group addressing messaging. For the moment, I am only sending this to the four of you.

Mike--do you have easy access to a voter database (I do not currently have access to Vote Builder--I assume the GOP has a similar program!!!).

I have a pretty good shop for direct mail (printing and mail house) and we will want to get at least 2 bids. I also have a good shop for yard signs but, again, we probably want at least 2 bids.

Not sure if I can be there on the 16th--have a conflict and need to see if my wife can cover.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

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[ www.devonwoodmedia.com ]www.devonwoodmedia.com

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 8/11/2011 1:59 PMFrom: "Marshall Orson" <[email protected]>To: "Sandy Purkett" <[email protected]>[email protected] [email protected]@gmail.com [email protected] in BrowserCc: [email protected]@[email protected] [email protected]@[email protected]@smithcurrie.com Daniel E. DrakeSubject: RE: SPLOST IV Strategy/Logistics

"Appointed representatives"???

----- Original Message -----From: Sandy PurkettSent: 08/11/11 01:55 PMTo: [email protected], [email protected], [email protected], [email protected], [email protected]

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Subject: RE: SPLOST IV Strategy/Logistics

By the way, I did not hear anything and wondered whether we have had any feed back from Board members regarding appointed representatives to push SPLOST? Somebody hit me back. SandyP

From: [ mailto:[email protected] ][email protected] [mailto:[ mailto:[email protected] ][email protected]]Sent: Thursday, August 11, 2011 1:04 PMTo: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: Re: SPLOST IV Strategy/Logistics

Marshall,

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Great start!

As you further develop this, per Terry's comments, and as we await input from the Promotion/messaging team; can you a) estimate what ($) it would take to pull, analyze (including hi potential "No's"), and target, the "benefactor" precincts data, and b) with that info, work with the messaging group to propose a reasonably defined budget (materials, add'l data, etc.)?

Thad

-----Original Message-----From: terrmorr3 <[ mailto:[email protected] ][email protected]>To: mdorson <[ mailto:[email protected] ][email protected]>; tmayf41463 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Thu, Aug 11, 2011 11:10 amSubject: Re: SPLOST IV Strategy/Logistics

Hi, Guys. I am not available on the 16th either. However, I can meet outside of the larger committee on another evening/day. Your outline is a good begining, Marshall, and with some work we can get out the 'yes' vote and minimize the 'no.' Let me know. Regards, Terry Morris

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-----Original Message-----From: Marshall Orson <[ mailto:[email protected] ][email protected]>To: tmayf41463 <[ mailto:[email protected] ][email protected]>; terrmorr3 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Wed, Aug 10, 2011 11:02 pmSubject: SPLOST IV Strategy/Logistics

The attached is my initial take on strategy and tactics with regard to maximizing the opportunity for Yes votes. Some of what is outlined under Strategy in the Committee assignment may be better addressed by a group addressing messaging. For the moment, I am only sending this to the four of you.

Mike--do you have easy access to a voter database (I do not currently have access to Vote Builder--I assume the GOP has a similar program!!!).

I have a pretty good shop for direct mail (printing and mail house) and we will want to get at least 2 bids. I also have a good shop for yard signs but, again, we probably want at least 2 bids.

Not sure if I can be there on the 16th--have a conflict and need to see if my wife can cover.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

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[ www.devonwoodmedia.com ]www.devonwoodmedia.com

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 8/11/2011 3:27 PMFrom: "Marshall Orson" <[email protected]>To: "Mike Hassinger" <[email protected]> View in BrowserCc: [email protected] [email protected]@aol.com [email protected]@comcast.net [email protected]@gmail.com [email protected][email protected]@[email protected] Daniel E. DrakeSubject: Re: SPLOST IV Strategy/Logistics

Agreed on HHs versus individual voters. On your mailer estimate, what size were you thinking? I like the 11x 6--gets you the cheaper postage rate but does not get lost in the stack of mail. I think the mailers can be brought in for less which would allow us to expand the universe, perhaps to 15,000 HHs.

$2/sign for Coro at 18x24 sounds right. I like coro better then the polys.

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Robos--with light activity in an off year, we might be able to get to 3 cents/call

Agree that T-shirts, etc probably get us little value.

Agree we need somone we pay a nominal amount to handle the social media

I would diverge on the polling--I think the issues this year are pretty clear cut

--scandal in APS--indictment of DCSS Supt--lack of DCSS new Supt--residual ill will from redistricting--large transfer numbers from NCLB--ie failing schools--bad economy--anti-tax environment

all coupled with the fact that people actually know very little about their school systems

but, with that said, if we did a poll, perhaps we do it with the group working for APS and Fulton...

----- Original Message -----From: Mike HassingerSent: 08/11/11 03:03 PMTo: Marshall OrsonSubject: Re: SPLOST IV Strategy/Logistics

I agree with Marshall -ignore the likely "no" votes. Voters don't change their minds. In 2002, there were 28,000 votes cast in the SPLOST election, 61% in favor. In 2007 there were 22,000 votes cast, 19,000 from DeKalb voters. (70% in favor). Anticipating 30,000 votes cast this year is reasonable and safe, so we need to target 15,001 people who will vote "Yes." You don't send mail to every voter, you send mail to households, and those 15,001 voters probably live in 10,000 households. 10,000 mail pieces should be no more than $0.63 each -to design, print, address and mail. We may be able to get under that number because printers vary what they charge (sometimes day-to-day) but that's a safe estimate. Estimate $6300 for each mail piece. I have a vendor for yard signs, and there are resources online as well. 1 color, 2 sided corrplast (plastic) yardsigns, 18x24 shouldn't cost more than $2 each, maybe less, depending on volume. Poly-bag signs should be a little cheaper, and are a lot cheaper if you increase the volume. In either case, 5,000 should be enough signs. Estimate between $5,000 and $10,000 for signs.

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Broadcast calls should cost no more than $0.04 each, and that number is an estimate on the high side. 10,000 calls = $400. If you budget for 3 calls, $1,200, but that number could probably be negotiated down a little bit. Estimate $1200 for autocalls. I don't know if spending money on t-shirts, hats, bumper-stickers and other doo-dads would be effective, but you may want to consider using them. Social media is basically free, if someone will actually do it. Given our schedules, it may be worth considering paying a college student $500 or $1,000 to run a twitter feed and a facebook page, and link them in to a $1,000 website. (I think the facebook page and a twitter account is probably sufficient, but others may disagree.) I may have access to a phone-calling system that will allow volunteers to call voters from their homes, and generate reports on the calls being made, what the outcome of each call is, etc. It's $2,500, but I know I can get a discount -I just don't know how much. That comes to: $18,900 for 3 mailers $10,000 for signs $1,200 for auto-calls $1,000 for social media $1,000 for a website $2,500 for a volunteer calling system Total $34,600. It's not exact, but it's a good place to start. At the risk of sounding like a broken record, the best way to measure the size of the universe and to identify likely "yes" voters is to conduct a poll. They retail for $3,000 (and up) but I have multiple resources who could survey the likely voters and identify the "yes" voters for less than that -maybe as low as $2,000. A poll will show the likelihood of passage or failure, and give you a snapshot of what our likely "yes" voters look like. I can then use the voter data to find which precincts have a high number of likely "yes" voters, and target them. I think it would also help raise money, because we could show donors exactly WHY we need to spend that much money. That's my opinion and advice. I look forward to the meeting on the 16th. MTH

On Aug 11, 2011, at 1:49 PM, Marshall Orson wrote:

I think we have to ignore the likely/potential Nos--it is unlikely we will have enough money to move them either to yes or to dissuade them from voting. our best bet, particularly in Dunwoody, is to target the Austin neighborhood since it is scheduled for replacement and hope there is some positive spillover in adjacent areas. On the other hand, the school board member from

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Dunwoody was the only one who voted against the SPLOST resolution!

I am getting a prelim estimate on 2 to 3 mail pieces to see our potential reach. ideally, we would mail 3 times to our target but money and the calendar may limit us to 2 pieces. However, we will at least get an idea of the size of the universe we might reach.

While this is going on, we need someone who takes a crack at creating the universe, based on the parameters I outlined or as modified.

----- Original Message ----- From: [ mailto:[email protected] ][email protected] Sent: 08/11/11 01:04 PM To: [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected] Subject: Re: SPLOST IV Strategy/Logistics

Marshall, Great start! As you further develop this, per Terry's comments, and as we await input from the Promotion/messaging team; can you a) estimate what ($) it would take to pull, analyze (including hi potential "No's"), and target, the "benefactor" precincts data, and b) with that info, work with the messaging group to propose a reasonably defined budget (materials, add'l data, etc.)?

Thad

-----Original Message-----From: terrmorr3 <[ mailto:[email protected] ][email protected]>To: mdorson <[ mailto:[email protected] ][email protected]>; tmayf41463 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Thu, Aug 11, 2011 11:10 amSubject: Re: SPLOST IV Strategy/Logistics

Hi, Guys. I am not available on the 16th either. However, I can meet outside of the larger committee on another evening/day. Your outline is a good begining, Marshall, and with some work we can get out the 'yes' vote and minimize the 'no.' Let me know. Regards, Terry Morris

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-----Original Message-----From: Marshall Orson <[ mailto:[email protected] ][email protected]>To: tmayf41463 <[ mailto:[email protected] ][email protected]>; terrmorr3 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Wed, Aug 10, 2011 11:02 pmSubject: SPLOST IV Strategy/Logistics

The attached is my initial take on strategy and tactics with regard to maximizing the opportunity for Yes votes. Some of what is outlined under Strategy in the Committee assignment may be better addressed by a group addressing messaging. For the moment, I am only sending this to the four of you.

Mike--do you have easy access to a voter database (I do not currently have access to Vote Builder--I assume the GOP has a similar program!!!).

I have a pretty good shop for direct mail (printing and mail house) and we will want to get at least 2 bids. I also have a good shop for yard signs but, again, we probably want at least 2 bids.

Not sure if I can be there on the 16th--have a conflict and need to see if my wife can cover.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

[ http://www.devonwoodmedia.com ]www.devonwoodmedia.com

>

Mike Hassinger 770-789-7871

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

[ http://www.devonwoodmedia.com ]www.devonwoodmedia.com

� >

Message 8/11/2011 3:29 PMFrom: "Marshall Orson" <[email protected]>To: "Penkava" <[email protected]>"Sandy Purkett" <[email protected]>[email protected] [email protected]@gmail.com [email protected] in BrowserCc: [email protected]@[email protected] [email protected][email protected]@smithcurrie.com Daniel E. DrakeSubject: Re: SPLOST IV Strategy/Logistics

how does that match up with the neutrality requirement of the law...

----- Original Message -----From: PenkavaSent: 08/11/11 03:24 PMTo: Marshall Orson, Sandy Purkett, [email protected], [email protected], [email protected], [email protected]: Re: SPLOST IV Strategy/Logistics

Apparently each Board member has been asked to appoint two citizens to represent them regarding SPLOST. I know that Paul Womack is actively recruiting. Michelle Penkava

----- Original Message -----

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From: [ mailto:[email protected] ]Marshall OrsonTo: [ mailto:[email protected] ]Sandy Purkett ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected]: [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected] ; [ mailto:[email protected] ][email protected]: Thursday, August 11, 2011 1:59 PMSubject: RE: SPLOST IV Strategy/Logistics

"Appointed representatives"???

----- Original Message -----From: Sandy PurkettSent: 08/11/11 01:55 PMTo: [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected]: RE: SPLOST IV Strategy/Logistics

By the way, I did not hear anything and wondered whether we have had any feed back from Board members regarding appointed representatives to push SPLOST? Somebody hit me back. SandyP

From: [ mailto:[email protected] ][email protected] [mailto:[ mailto:[email protected] ][email protected]]Sent: Thursday, August 11, 2011 1:04 PMTo: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]

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Cc: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: Re: SPLOST IV Strategy/Logistics

Marshall,

Great start!

As you further develop this, per Terry's comments, and as we await input from the Promotion/messaging team; can you a) estimate what ($) it would take to pull, analyze (including hi potential "No's"), and target, the "benefactor" precincts data, and b) with that info, work with the messaging group to propose a reasonably defined budget (materials, add'l data, etc.)?

Thad

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-----Original Message-----From: terrmorr3 <[ mailto:[email protected] ][email protected]>To: mdorson <[ mailto:[email protected] ][email protected]>; tmayf41463 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Thu, Aug 11, 2011 11:10 amSubject: Re: SPLOST IV Strategy/Logistics

Hi, Guys. I am not available on the 16th either. However, I can meet outside of the larger committee on another evening/day. Your outline is a good begining, Marshall, and with some work we can get out the 'yes' vote and minimize the 'no.' Let me know. Regards, Terry Morris

-----Original Message-----From: Marshall Orson <[ mailto:[email protected] ][email protected]>To: tmayf41463 <[ mailto:[email protected] ][email protected]>; terrmorr3 <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; presode <[ mailto:[email protected] ][email protected]>Sent: Wed, Aug 10, 2011 11:02 pm

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Subject: SPLOST IV Strategy/Logistics

The attached is my initial take on strategy and tactics with regard to maximizing the opportunity for Yes votes. Some of what is outlined under Strategy in the Committee assignment may be better addressed by a group addressing messaging. For the moment, I am only sending this to the four of you.

Mike--do you have easy access to a voter database (I do not currently have access to Vote Builder--I assume the GOP has a similar program!!!).

I have a pretty good shop for direct mail (printing and mail house) and we will want to get at least 2 bids. I also have a good shop for yard signs but, again, we probably want at least 2 bids.

Not sure if I can be there on the 16th--have a conflict and need to see if my wife can cover.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

[ www.devonwoodmedia.com ]www.devonwoodmedia.com

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

[ http://www.devonwoodmedia.com ]www.devonwoodmedia.com

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�&NBSP;>

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 8/15/2011 11:52 AMFrom: "Marshall Orson" <[email protected]>To: "Sandy Purkett" <[email protected]>[email protected] [email protected] in BrowserCc: [email protected] [email protected]@[email protected]@yahoo.com [email protected]@[email protected] E. Drake [email protected]: DeKalb SPLOST IV prelim mail costs

For 10,000 pieces, size of 6x11 for print, address and mail--max of $5115

if we run multiple pieces together (ie print at the same time but mail separately), the per piece cost for printing will come down

also--the baked in postage is the max per piece (27.5 cents)--that amount will come down

we would need to add in design costs--I believe we can get that done at a max of $750/piece (probably less)

So--I think we can budget per piece $5865 for a total for 3 pieces of $17,595 and that we likely will come in at $16,000 or less as a total for mail

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 8/18/2011 12:02 PMFrom: "Marshall Orson" <[email protected]>To: "AMY POWER" <[email protected]>"Thad Mayfield" <[email protected]>[email protected]"Bob Chambers" <[email protected]>"Mike Hassinger" <[email protected]>"Jeff DiSantis" <[email protected]>"Michelle Penkava" <[email protected]>"Marcia Coward" <[email protected]>"Marshall Orson" <[email protected]>"Jim McMahan" <[email protected]>View in BrowserCc: [email protected] E. DrakeSubject: Re: SPLOST language ideas

I think this is a good place to start. A few thoughts:

1. Most people have no idea that part of the sales tax goes to the State and part to DeKalb. So, its probably better to say it stays at 7%.2. Agree that its better to say it saves you money on your taxes on your home and not get into the details of the amount.3. The last point my not resonate with a lot of people such as those without children in school.

I would simplify to: keeps the sales tax the same, keeps the homestead exemption saving homeowners taxes, improves OUR schools and brings jobs.

On a related note, is the exclusion an exemption just for homestead or for all real property taxes?

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----- Original Message -----From: AMY POWERSent: 08/18/11 11:45 AMTo: Thad Mayfield, [email protected], Bob Chambers, Mike Hassinger, Jeff DiSantis, Michelle Penkava, Marcia Coward, Marshall Orson, Jim McMahanSubject: SPLOST language ideas

Good Morning All -- As we're beginning to formulate thoughts and themes for flyers, postcards, and other promotions, I wanted to share some preliminary ideas on language and framing. Some rough bullets I think may be useful are: A vote "YES" to SPLOST: -- keeps DeKalb County's local sales tax at the same rate (3%) it's been since 1997;-- preserves the homestead exemption applicable to 59.4% of homeowners' annual property taxes;-- provides DeKalb's students and teachers with much-needed capital improvements to classrooms, schoolhouses, and sports facilities;-- brings jobs and economic activity to neighborhoods across the county;-- moves DeKalb's educational infrastructure forward as we prepare our children for college and careers in the 21st century. I've confirmed the first and second bullets with source documents from the GA Department of Revenue and the DeKalb County Tax Commissioner (interestingly, prior to 1997, DeKalb's local sales tax rate had remained unchanged since 1972). Especially in a short-form context, I think it's possible that the implication derived from "keeping" a tax at the same rate -- as opposed to renewing a tax -- may neutralize some of those who may not be intimately involved in school system issues but are highly motivated by anti-tax sentiments. Same with preserving and protecting the homestead exemption that applies to the majority portion of voters' property taxes -- I'd prefer not to argue about whether it's $57 or $287 -- the point is almost 60% of property taxes are levied by the Board of Education and a "yes" vote keeps the homestead exemption applicable to those taxes in place. On the third and fourth bullets, one could easily go further, if needed, with a subsection setting out, for instance, "new and upgraded HVAC, plumbing, electrical, and roofing systems at [conservative number]-plus of schools across the county; the creation and upgrading of special education and early childhood education centers; safety and security improvements for students and school buildings across the county; new and upgraded technology for classrooms throughout the school system." Any subsection under the fourth bullet could cast a more geographical net, referencing "renovation or rebuilding of schools including Chamblee, Redan, Southwest DeKalb, and Stone Mountain High Schools; Henderson and McNair Middle Schools; Austin, Fernbank, Gresham Park, Pleasantdale, Peachcrest, Rockbridge, and Smoke Rise Elementary Schools; an Arts School in Avondale; and upgrades to sports stadiums including Adams, Avondale, Hallford, North DeKalb, and Panthersville Stadiums." Just a few thoughts that I wanted to pass along. If there's anyone else with whom I should share these thoughts, please let me know -- I didn't go back to pull addresses off previous emails.

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DeKalb SchooAudrey K Qualls Thursday, November 08, 2012 4:38:49 PMTitle: Summary of Orson _ CommunityNET.txt : CommunityNET Page 37 of 147

AMP

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 8/19/2011 12:18 AMFrom: "Marshall Orson" <[email protected]>To: [email protected] Daniel E. Drake View in BrowserCc: [email protected] [email protected]@[email protected] [email protected]

[email protected] [email protected]@[email protected][email protected]: Re: SPLOST language ideas

Probably better not to have him sit on the committee. But, nothing should prohibit him from attending such meetings and providing objective, neutral information!

----- Original Message -----From: [email protected]: 08/18/11 06:22 PMTo: [email protected]: Re: SPLOST language ideas

Ok...But I thought the district / administration were prohibited from endorsing and promoting it but that individual employees were permitted. Am I inappropriately splitting hairs.

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Thad

-----Original Message-----From: Daniel E. Drake <[ mailto:[email protected] ][email protected]>To: tmayf41463 <[ mailto:[email protected] ][email protected]>Cc: mdorson <[ mailto:[email protected] ][email protected]>; amypower <[ mailto:[email protected] ][email protected]>; cputnam <[ mailto:[email protected] ][email protected]>; rcchambers <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; jeff <[ mailto:[email protected] ][email protected]>; penkava <[ mailto:[email protected] ][email protected]>; mkcoward <[ mailto:[email protected] ][email protected]>; marshall.orson <[ mailto:[email protected] ][email protected]>; jimmcmahan <[ mailto:[email protected] ][email protected]>; BARBARA M. COLMAN <[ mailto:[email protected] ][email protected]>Sent: Thu, Aug 18, 2011 6:00 pmSubject: Re: SPLOST language ideas

I do not think Rodney Jenkins can serve on the committee.

Daniel E Drake, PE, AICP, PMP Director of Planning and Forecasting DeKalb County School System 1780 Montreal Rd Tucker, Georgia 30084 678-676-1332 (telephone) 678-676-1449 (fax) [email protected] http://www.dekalb.k12.ga.us/planning/

[email protected] on Thursday, August 18, 2011 at 5:58 PM -0500 wrote: >I like the points you're making Amy, and the simplicity you suggest >Marshall. > >We should submit this to the Promotion Committee as part of their over >all consideration and pending recommendations for our 8/30/2011 meeting. >Promotions � Kirste Young([email protected]), David >Redding([email protected]; [email protected]), Rodney >Jenkins([email protected]), Marcia Coward ([ >mailto:[email protected] ][email protected]) Michelle Penkana � >tentative ([email protected]) > >My request of the Promotion Committee, for the next meeting, is to >provide the PAC at large with:

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>1) Options for tag lines >2) Brochure key bullet points >3) Simple yard sign concepts >4) Key constituency tailored talking points > > >Thad > > >-----Original Message----- >From: Marshall Orson <[email protected]> >To: AMY POWER <[email protected]>; Thad Mayfield ><[email protected]>; cputnam <[email protected]>; Bob Chambers ><[email protected]>; Mike Hassinger <[email protected]>; >Jeff DiSantis <[email protected]>; Michelle Penkava ><[email protected]>; Marcia Coward <[email protected]>; Marshall >Orson <[email protected]>; Jim McMahan ><[email protected]> >Cc: Barbara Colman <[email protected]>; Dan Drake ><[email protected]> >Sent: Thu, Aug 18, 2011 12:02 pm >Subject: Re: SPLOST language ideas > > >I think this is a good place to start. A few thoughts: > >1. Most people have no idea that part of the sales tax goes to the State >and part to DeKalb. So, its probably better to say it stays at 7%. >2. Agree that its better to say it saves you money on your taxes on your >home and not get into the details of the amount. >3. The last point my not resonate with a lot of people such as those >without children in school. > >I would simplify to: keeps the sales tax the same, keeps the homestead >exemption saving homeowners taxes, improves OUR schools and brings jobs. > >On a related note, is the exclusion an exemption just for homestead or >for all real property taxes? > > > >----- Original Message ----- >From: AMY POWER >Sent: 08/18/11 11:45 AM >To: Thad Mayfield, [ mailto:[email protected] ][email protected], Bob >Chambers, Mike Hassinger, Jeff DiSantis, Michelle Penkava, Marcia Coward, >Marshall Orson, Jim McMahan >Subject: SPLOST language ideas

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> >Good Morning All -- As we're beginning to formulate thoughts and themes >for flyers, postcards, and other promotions, I wanted to share some >preliminary ideas on language and framing. Some rough bullets I think >may be useful are: > >A vote "YES" to SPLOST: > >-- keeps DeKalb County's local sales tax at the same rate (3%) it's been >since 1997; >-- preserves the homestead exemption applicable to 59.4% of homeowners' >annual property taxes; >-- provides DeKalb's students and teachers with much-needed capital >improvements to classrooms, schoolhouses, and sports facilities; >-- brings jobs and economic activity to neighborhoods across the county; >-- moves DeKalb's educational infrastructure forward as we prepare our >children for college and careers in the 21st century. > >I've confirmed the first and second bullets with source documents from >the GA Department of Revenue and the DeKalb County Tax Commissioner >(interestingly, prior to 1997, DeKalb's local sales tax rate had remained >unchanged since 1972). Especially in a short-form context, I think it's >possible that the implication derived from "keeping" a tax at the same >rate -- as opposed to renewing a tax -- may neutralize some of those who >may not be intimately involved in school system issues but are highly >motivated by anti-tax sentiments. Same with preserving and protecting >the homestead exemption that applies to the majority portion of voters' >property taxes -- I'd prefer not to argue about whether it's $57 or $287 >-- the point is almost 60% of property taxes are levied by the Board of >Education and a "yes" vote keeps the homestead exemption applicable to >those taxes in place. > >On the third and fourth bullets, one could easily go further, if needed, >with a subsection setting out, for instance, "new and upgraded HVAC, >plumbing, electrical, and roofing systems at [conservative number]-plus >of schools across the county; the creation and upgrading of special >education and early childhood education centers; safety and security >improvements for students and school buildings across the county; new and >upgraded technology for classrooms throughout the school system." Any >subsection under the fourth bullet could cast a more geographical net, >referencing "renovation or rebuilding of schools including Chamblee, >Redan, Southwest DeKalb, and Stone Mountain High Schools; Henderson and >McNair Middle Schools; Austin, Fernbank, Gresham Park, Pleasantdale, >Peachcrest, Rockbridge, and Smoke Rise Elementary Schools; an Arts School >in Avondale; and upgrades to sports stadiums including Adams, Avondale, >Hallford, North DeKalb, and Panthersville Stadiums." > >Just a few thoughts that I wanted to pass along. If there's anyone else

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>with whom I should share these thoughts, please let me know -- I didn't >go back to pull addresses off previous emails. > >AMP > > > > > >Marshall D. Orson >Devonwoodmedia, LLC and Melbourne Partners, LLC > >www.devonwoodmedia.com > >

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 8/31/2011 2:59 PMFrom: "Marshall Orson" <[email protected]>To: "AMY POWER" <[email protected]>"Thad Mayfield" <[email protected]>"Carla Putnam" <[email protected]>"Mike Hassinger" <[email protected]>"Jeff DiSantis" <[email protected]>"Michelle Penkava" <[email protected]>View in BrowserCc: "Lee Ann Else" <[email protected]>"Susan MacKenna" <[email protected]>

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"Marshall Orson" <[email protected]>"Jim McMahan" <[email protected]>[email protected] E. DrakeSubject: Re: Response Needed: graphic design work

For signs--I think we should go with 18 x 24 coroplast

for mailers, I am already in the process of getting quotes. I think we should go with 11 x 6--that puts us in the bulk rate price category.

We could fold down to that size but it does push the print cost up some and that entails a lot of information I think is unnecessary.

----- Original Message -----From: AMY POWERSent: 08/31/11 02:13 PMTo: Thad Mayfield, Carla Putnam, Mike Hassinger, Jeff DiSantis, Michelle PenkavaSubject: Response Needed: graphic design work

All: Through the hard work of his wife, Lee Ann (copied here), Britt Else has kindly agreed to do graphic design work for us. He will have a straightforward, collegiate-style letterhead for us to use in fundraising by Tuesday of next week. By around September 15, he will have additional work product (logo, tagline, and the like) to use on persuasive materials, including hard-copy and electronic. Unless anyone has any strong objections, the core logo and tag that promotions has agreed upon are: Keep Improving DeKalb Schools [KIDS]Make cents [the 'c' is the symbol for cent, and use 'make' instead of 'makes' to keep verb tense consistent with 'vote'], Vote YES on [whatever word/language we assign to the ballot question] What Britt and Lee Ann need from us is: 1. Identify the items the logo and/or tag will land on: a. yard signs -- What size and material? And do you have any preferred colors for text and background? If Mike or Jeff has a vendor in mind, please let them know the vendor's website; b. mailers -- 81/2 x 11 -- Will they be flat or will they fold? c. any other materials, such as brochures or lapel stickers? If so, please let Lee Ann know the physical format will be (tri-fold, etc.), and what shape and size stickers you want.

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2. When he designs the basic (i.e. not geographically-tailored) yard sign, how do you want to refer to the ballot question and therefore lead the voter from the yard sign to the resolution's legalese? The sign will say "Vote Yes . . . ." Is it "to SPLOST" or "for Schools" or "for Education" or something else that the committee has used for prior SPLOSTs? These questions are probably primarily for Mike, Jeff, and Michelle, but if anyone else has strong opinions, by all means, please weigh in. It would be nice of us, though, not to inundate Lee Ann with conflicting directions or indecision. :-) Let's keep it easy and get it done! Lee Ann can add to this email if I've left anything off that Britt needs to know. Thanks for all your help! Amy

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 9/16/2011 4:03 PMFrom: "Marshall Orson" <[email protected]>To: Daniel E. Drake View in BrowserCc: [email protected]@[email protected][email protected]: Re: Citizen Oversight references

I could do that...

----- Original Message -----From: Daniel E. Drake

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Sent: 09/16/11 02:33 PMTo: [email protected]: Re: Citizen Oversight references

Marshall: Could you come on Monday morning? Say 10 AM? -Dan

Daniel E Drake, PE, AICP, PMP Director of Planning and Forecasting DeKalb County School System 1780 Montreal Rd Tucker, Georgia 30084 678-676-1332 (telephone) 678-676-1449 (fax) [email protected] http://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on Friday, September 16, 2011 at 2:22 PM -0400 wrote: >Wedensday is filed for me--ELPC in the morning and a Foundation meeting >in the afternoon. For next week, other then Wednesday, mornings are >better. We certainly could come to visit with you all separately, if >that works best logistically. > > > > >----- Original Message ----- >From: BARBARA M. COLMAN >Sent: 09/16/11 12:13 PM >To: [email protected], [email protected] >Subject: Re: Citizen Oversight references > > > >Can we set something up for Wednesday afternoon? > > >"Chambers, Bob" <[email protected]> on Thursday, September 15, >2011 at 5:56 PM -0400 wrote: >>I am not available Monday or Tuesday, sorry. I can probably work >>something out late one afternoon or evening later in the week. >> >>Bob Chambers >>[email protected] >>(404) 582-8035 >> >>-----Original Message-----

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>>From: BARBARA M. COLMAN [mailto:[email protected]] >>Sent: Thursday, September 15, 2011 4:58 PM >>To: [email protected]; Chambers, Bob >>Cc: Daniel E. Drake; Joshua L. Williams; Diadra N. Malone >>Subject: Re: Citizen Oversight references >> >>Thanks for the information. >> >>Marshall and Bob, >> >>Would you two be available to come in Monday afternoon and/or on into >the >>early evening to get both of you to give us your thoughts regarding a >>'super' advisory committee that will give the everyone lots of >confidence >>in the process and transparency going forward. >> >>We can meet at your convenience. If not convenient Monday let me know >>when is good. >> >>Dan, Joshua and Diadra, your presence is needed as well. >> >>B >> >>"Marshall Orson" <[email protected]> on Thursday, September 15, 2011 at >>3:01 PM -0400 wrote: >>>I think we need to get this issue on the front burner as it is likely >>>to recur throughout the county. >>> >>>Here is an interesting document (somewhat dated but relevant) on >>>citizens oversight >>> >>>http://www.21csf.org/csf-home/Documents/CitizenOversight.pdf >>> >>>Ft. Worth schools model of "experts" >>> >>>http://www.fwisd.org/cip/Pages/coc.aspx >>> >>>Marin County transportation (provides ability to hire auditor, among >>>other things) >>> >>>http://www.tam.ca.gov/Modules/ShowDocument.aspx?documentid=33 >>> >>>Things I think are some of the hallmarks of strong oversight: >>> >>>1. Expertise on the committee/broad community based participation 2. >>>Appointment/confirmation across the board rather then by individual >>>board members 3. Ability to independently staff or resource (eg

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>>>outside experts or >>>auditors) >>>4. Managable number >>> >>> >>>Marshall D. Orson >>>Devonwoodmedia, LLC and Melbourne Partners, LLC www.devonwoodmedia.com >>> >>> > >> >> >>Barbara M. Colman >>Interim CIP Operations Officer >>DeKalb County School System >>Sam Moss Center >>1780 Montreal Road >>Tucker, GA 30084 >>404.536-2609 Cell >>678-676-1350 Fax >> >> >> DeK> > > >Barbara M. Colman >Interim CIP Operations Officer >DeKalb County School System >Sam Moss Center >1780 Montreal Road >Tucker, GA 30084 >404.536-2609 Cell >678-676-1350 Fax > > > > > > > > >Marshall D. Orson >Devonwoodmedia, LLC and Melbourne Partners, LLC > >www.devonwoodmedia.com > >

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 9/21/2011 4:58 PMFrom: "Marshall D. Orson" <[email protected]>To: Daniel E. Drake View in BrowserSubject: Big news

I knew it was to be 4 and t th ose are a big 4

Can you email me Barbaras number-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Message 9/22/2011 3:36 PMFrom: "Marshall D. Orson" <[email protected]>To: Sandy Purkett <[email protected]>'AMY POWER' <[email protected]>'Thad Mayfield' <[email protected]>'Carla Putnam' <[email protected]>'Bob Chambers' <[email protected]>[email protected]'Jim McMahan' <[email protected]>'Michelle Penkava' <[email protected]>'Susan MacKenna' <[email protected]>'Mike Hassinger' <[email protected]>

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'Jeff DiSantis' <[email protected]>'Lee Ann Else' <[email protected]>View in BrowserCc: BARBARA M. COLMAN Diadra N. MaloneDaniel E. DrakeSubject: RE: SPLOST - 2 issues - action needed

Bob and I met with Barbara and gang today to outline what an oversight structure might look like. Its pretty clear we cannot afford to sit back and wait to react on this issue. The good news is that we think we have a plan, subject to some critical signoffs. The goal is to be in. a position to outline the oversight plan 4 weeks before the election.-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Sandy Purkett <[email protected]> wrote:

Wow! I agree that we have a big job to do and much more difficult than thelast SPLOST because of Board behavior. Never the less, I feel strongly thatwe have to keep focused and be convincing that we cannot let the kids downbecause of perceptions of a Board that is no longer the same Board of thepast and the position taken at this time for monitoring funds and other,requires more accountability to ensure the benefit is consistent with theintent.

I also agree with the strong and direct verbiage on signs. We do what wehave to do and make it count. We can change the past by making thepreparation for the future better in the present.

SandyP

From: AMY POWER [mailto:[email protected]] Sent: Wednesday, September 21, 2011 2:35 PMTo: Thad Mayfield; Carla Putnam; Bob Chambers; Marshall Orson; SandyPurkett; [email protected]; Jim McMahan; Michelle Penkava; SusanMacKenna; Mike Hassinger; Jeff DiSantis; Lee Ann ElseCc: Barbara Colman; Diadra Malone; Dan DrakeSubject: SPLOST - 2 issues - action needed

All,

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First, conversations from this morning's ELPC meeting and yard sign designare prompting me to write this email. With respect to SPLOST, I heard thefollowing things this morning, repeatedly and from a variety of involvedHenderson/Lakeside parents as they expressed their and/or "theircommunity's" opposition:

-- We want to send a message to the Board.

-- The Board has mismanaged funds and it's dysfunctional.

-- They can bring SPLOST back later.

R

Of course, where I had the opportunity, I explained:

The way to send a message to the Board is to vote new members in next July.The only message a 'no' vote sends is to the students and teachers who spendday-in and day-out in these buildings. The current board members will belong gone into retirement and we, the taxpayers, will be stuck with decrepitbuildings and higher property taxes. With respect to "bringing SPLOST backlater": This has been in place for 15 years. Having that penny sales taxdisappear for even a year puts us in the position of not only asking for atax increase, but trying to put that on the ballot in a year where: (a) manypolitical leaders will fight hard to keep it off the ballot because theywant to see transportation succeed; and (b) even if the Board succeeds inputting it back on the ballot, voters will be presented with two requestsfor a tax increase on the same ballot. The consequences of voting againstSPLOST on November 8 will not last for just a year or so; they will last foranother 5-10 years.

All of this has me thinking back to Jeff's advice at the last meeting thatour one-shot message on yard signs should be as negative as possible --e.g., don't kill/gut/whatever our schools, don't make our schools 3rd-world-- vote yes to protect our property and keep taxes the same. I'm fearfulthat saying "keep investing" simply plays into the misplaced andshort-sighted sentiment that evidently so many people, particularly inHenderson area, have.

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Please share your thoughts. I've copied Lee Ann Else on this email -- herhusband will be doing sign design.

Second, I've been making as many fundraising calls as I can this week, tofollow-up on our vendor appeal. Sadly, however, we only have $2850 in hand(from a whopping five donors -- three individuals, one campaign committee,and one vendor), with another $1500 that is supposed to be on the way fromanother vendor. Marshall and I are meeting with two more constructioncompanies tomorrow morning.

Please, please do all that you can to follow-up with your existing contactsand to reach out to new ones. I'm not the politician who could drum up $50Kwith a few phone calls, and even if I were, I still spend 2/3 of my timetending to my three kids. My worry is that I cannot accomplish anywherenear the fundraising that's required in order for any of the goodcommunications or promotions ideas from the committee to see the light ofday. Please help as much as you can.

Thanks for listening and please share your thoughts with the group.

Amy

678-570-3727

Message 9/22/2011 4:56 PMFrom: "Marshall D. Orson" <[email protected]>To: Mike Hassinger <[email protected]> View in BrowserCc: Sandy Purkett <[email protected]>

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'AMY POWER' <[email protected]>'Thad Mayfield' <[email protected]>'Carla Putnam' <[email protected]>'Bob Chambers' <[email protected]>[email protected]'Jim McMahan' <[email protected]>'Michelle Penkava' <[email protected]>'Susan MacKenna' <[email protected]>'Jeff DiSantis' <[email protected]>'Lee Ann Else' <[email protected]>BARBARA M. COLMAN Diadra N. MaloneDaniel E. DrakeSubject: Re: SPLOST - 2 issues - action needed

I agree that there is a lot we do not know and the more data the better informed we will be. On the other hand, we are not divorced from the real world!!! Anecdotal information has value and scientific data can be wrong...DCSS will design the oversight mechanism but I do think its,important for us woth those who are undecided or ambivalent. It may only be 20 people but I am guessing its more...-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Mike Hassinger <[email protected]> wrote:

First, while I agree that "everyone we talk to" and "everyone we know" and "everyone we hear from" and "all the bloggers" are opposed to this for the reasons outlined in Amy's email, anecdotes are not data. The "we need to send the board a message" people are indeed very loud, but we do NOT know how numerous they are. There were 22,000 people who voted on this SPLOST the last time it was on the ballot, and 70% of them voted yes. Unless somebody has talked to 400 people, we don't have a valid sample size to measure voter sentiment, nor do we have ANY IDEA what that sentiment is.

Forming some sort of oversight committee may be a good idea -or it may be unnecessary. We just don't know. It is NOT "pretty clear that we cannot afford to sit back and wait to react..." because nothing is clear, because we don't know, in spite of everything we have heard and been told. Frankly, an oversight committee will not change a "no" vote to a "yes" vote. If the reasons Amy outlined are what 50% +1 of voters are actually thinking, no amount of citizen oversight will make the board less dysfunctional, lessen the need to send a message, or prevent DCSS from bringing SPLOST back in a year. Another citizen's review panel -even if it is 100% effective- will not ameliorate those voters' concerns.

That said, an oversight review committee will not hurt (and might help) with some undecided voters -that all depends on how it is presented to the voters 4 weeks before the election. (And I'm sure Marshall has some effective spin up his sleeve! :) ) My concern is mainly that it seems to be outside the mission of this committee, which is to get the SPLOST passed. It sounds like none of us need to do anything to create this oversight review board, and that it should happen parallel to

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our process, which is roughly outlined:

1. Raise money. Immediately. 2. Target voters to find the likely "no" votes and the likely "yes" votes.3. Purchase signs, distribute them to people willing to put them in their yards. 4. Mail and phone enough "yes" voters to ensure there are 50% +1 of them on election day.

If I have misunderstood something, or if anyone disagrees with anything I've outlined, please let me know.

MTH

On Sep 22, 2011, at 3:36 PM, Marshall D. Orson wrote:

Bob and I met with Barbara and gang today to outline what an oversight structure might look like. Its pretty clear we cannot afford to sit back and wait to react on this issue. The good news is that we think we have a plan, subject to some critical signoffs. The goal is to be in. a position to outline the oversight plan 4 weeks before the election.--

Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Sandy Purkett <[ mailto:[email protected] ][email protected]> wrote:

Wow! I agree that we have a big job to do and much more difficult than thelast SPLOST because of Board behavior. Never the less, I feel strongly thatwe have to keep focused and be convincing that we cannot let the kids downbecause of perceptions of a Board that is no longer the same Board of thepast and the position taken at this time for monitoring funds and other,requires more accountability to ensure the benefit is consistent with theintent.

I also agree with the strong and direct verbiage on signs. We do what wehave to do and make it count. We can change the past by making the

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preparation for the future better in the present.

SandyP

From: AMY POWER [[ mailto:[email protected] ]mailto:[email protected]] Sent: Wednesday, September 21, 2011 2:35 PMTo: Thad Mayfield; Carla Putnam; Bob Chambers; Marshall Orson; SandyPurkett; [ mailto:[email protected] ][email protected]; Jim McMahan; Michelle Penkava; SusanMacKenna; Mike Hassinger; Jeff DiSantis; Lee Ann ElseCc: Barbara Colman; Diadra Malone; Dan DrakeSubject: SPLOST - 2 issues - action needed

All,

First, conversations from this morning's ELPC meeting and yard sign designare prompting me to write this email. With respect to SPLOST, I heard thefollowing things this morning, repeatedly and from a variety of involvedHenderson/Lakeside parents as they expressed their and/or "theircommunity's" opposition:

-- We want to send a message to the Board.

-- The Board has mismanaged funds and it's dysfunctional.

-- They can bring SPLOST back later.

Of course, where I had the opportunity, I explained:

The way to send a message to the Board is to vote new members in next July.The only message a 'no' vote sends is to the students and teachers who spendday-in and day-out in these buildings. The current board members will belong gone into retirement and we, the taxpayers, will be stuck with decrepitbuildings and higher property taxes. With respect to "bringing SPLOST back

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later": This has been in place for 15 years. Having that penny sales taxdisappear for even a year puts us in the position of not only asking for atax increase, but trying to put that on the ballot in a year where: (a) manypolitical leaders will fight hard to keep it off the ballot because theywant to see transportation succeed; and (b) even if the Board succeeds inputting it back on the ballot, voters will be presented with two requestsfor a tax increase on the same ballot. The consequences of voting againstSPLOST on November 8 will not last for just a year or so; they will last foranother 5-10 years.

All of this has me thinking back to Jeff's advice at the last meeting thatour one-shot message on yard signs should be as negative as possible --e.g., don't kill/gut/whatever our schools, don't make our schools 3rd-world-- vote yes to protect our property and keep taxes the same. I'm fearfulthat saying "keep investing" simply plays into the misplaced andshort-sighted sentiment that evidently so many people, particularly inHenderson area, have.

Please share your thoughts. I've copied Lee Ann Else on this email -- herhusband will be doing sign design.

Second, I've been making as many fundraising calls as I can this week, tofollow-up on our vendor appeal. Sadly, however, we only have $2850 in hand(from a whopping five donors -- three individuals, one campaign committee,and one vendor), with another $1500 that is supposed to be on the way fromanother vendor. Marshall and I are meeting with two more constructioncompanies tomorrow morning.

Please, please do all that you can to follow-up with your existing contactsand to reach out to new ones. I'm not the politician who could drum up $50Kwith a few phone calls, and even if I were, I still spend 2/3 of my timetending to my three kids. My worry is that I cannot accomplish anywherenear the fundraising that's required in order for any of the goodcommunications or promotions ideas from the committee to see the light ofday. Please help as much as you can.

Thanks for listening and please share your thoughts with the group.

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Amy

678-570-3727

Mike Hassinger770-789-7871

Message 9/22/2011 6:00 PMFrom: "Marshall D. Orson" <[email protected]>To: Mike Hassinger <[email protected]> View in BrowserCc: Sandy Purkett <[email protected]>'AMY POWER' <[email protected]>'Thad Mayfield' <[email protected]>'Carla Putnam' <[email protected]>'Bob Chambers' <[email protected]>[email protected]'Jim McMahan' <[email protected]>'Michelle Penkava' <[email protected]>'Susan MacKenna' <[email protected]>'Jeff DiSantis' <[email protected]>'Lee Ann Else' <[email protected]>BARBARA M. COLMAN Diadra N. MaloneDaniel E. DrakeSubject: Re: SPLOST - 2 issues - action needed

Am all in favor of measuring...and a little "guessing"...-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

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Mike Hassinger <[email protected]> wrote:

Anecdotal information isn't even information -it's gossip. And when scientific data is wrong, you discard it. But you go ahead and guess. I'll measure. MTHOn Sep 22, 2011, at 4:56 PM, Marshall D. Orson wrote:

I agree that there is a lot we do not know and the more data the better informed we will be. On the other hand, we are not divorced from the real world!!! Anecdotal information has value and scientific data can be wrong...DCSS will design the oversight mechanism but I do think its,important for us woth those who are undecided or ambivalent. It may only be 20 people but I am guessing its more...-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Mike Hassinger <[ mailto:[email protected] ][email protected]> wrote:First, while I agree that "everyone we talk to" and "everyone we know" and "everyone we hear from" and "all the bloggers" are opposed to this for the reasons outlined in Amy's email, anecdotes are not data. The "we need to send the board a message" people are indeed very loud, but we do NOT know how numerous they are. There were 22,000 people who voted on this SPLOST the last time it was on the ballot, and 70% of them voted yes. Unless somebody has talked to 400 people, we don't have a valid sample size to measure voter sentiment, nor do we have ANY IDEA what that sentiment is.

Forming some sort of oversight committee may be a good idea -or it may be unnecessary. We just don't know. It is NOT "pretty clear that we cannot afford to sit back and wait to react..." because nothing is clear, because we don't know, in spite of everything we have heard and been told. Frankly, an oversight committee will not change a "no" vote to a "yes" vote. If the reasons Amy outlined are what 50% +1 of voters are actually thinking, no amount of citizen oversight will make the board less dysfunctional, lessen the need to send a message, or prevent DCSS from bringing SPLOST back in a year. Another citizen's review panel -even if it is 100% effective- will not ameliorate those voters' concerns.

That said, an oversight review committee will not hurt (and might help) with some undecided voters -that all depends on how it is presented to the voters 4 weeks before the election. (And I'm sure Marshall has some effective spin up his sleeve! :) ) My concern is mainly that it seems to be outside the mission of this committee, which is to get the SPLOST passed. It sounds like none of us need to do anything to create this oversight review board, and that it should happen parallel to our process, which is roughly outlined:

1. Raise money. Immediately. 2. Target voters to find the likely "no" votes and the likely "yes" votes.3. Purchase signs, distribute them to people willing to put them in their yards. 4. Mail and phone enough "yes" voters to ensure there are 50% +1 of them on election day.

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If I have misunderstood something, or if anyone disagrees with anything I've outlined, please let me know.

MTH

On Sep 22, 2011, at 3:36 PM, Marshall D. Orson wrote:

Bob and I met with Barbara and gang today to outline what an oversight structure might look like. Its pretty clear we cannot afford to sit back and wait to react on this issue. The good news is that we think we have a plan, subject to some critical signoffs. The goal is to be in. a position to outline the oversight plan 4 weeks before the election.-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Sandy Purkett <[ mailto:[email protected] ][email protected]> wrote:

Wow! I agree that we have a big job to do and much more difficult than thelast SPLOST because of Board behavior. Never the less, I feel strongly thatwe have to keep focused and be convincing that we cannot let the kids downbecause of perceptions of a Board that is no longer the same Board of thepast and the position taken at this time for monitoring funds and other,requires more accountability to ensure the benefit is consistent with theintent.

I also agree with the strong and direct verbiage on signs. We do what wehave to do and make it count. We can change the past by making thepreparation for the future better in the present.

SandyP

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From: AMY POWER [[ mailto:[email protected] ]mailto:[email protected]] Sent: Wednesday, September 21, 2011 2:35 PMTo: Thad Mayfield; Carla Putnam; Bob Chambers; Marshall Orson; SandyPurkett; [ mailto:[email protected] ][email protected]; Jim McMahan; Michelle Penkava; SusanMacKenna; Mike Hassinger; Jeff DiSantis; Lee Ann ElseCc: Barbara Colman; Diadra Malone; Dan DrakeSubject: SPLOST - 2 issues - action needed

All,

First, conversations from this morning's ELPC meeting and yard sign designare prompting me to write this email. With respect to SPLOST, I heard thefollowing things this morning, repeatedly and from a variety of involvedHenderson/Lakeside parents as they expressed their and/or "theircommunity's" opposition:

-- We want to send a message to the Board.

-- The Board has mismanaged funds and it's dysfunctional.

-- They can bring SPLOST back later.

Of course, where I had the opportunity, I explained:

The way to send a message to the Board is to vote new members in next July.The only message a 'no' vote sends is to the students and teachers who spendday-in and day-out in these buildings. The current board members will belong gone into retirement and we, the taxpayers, will be stuck with decrepitbuildings and higher property taxes. With respect to "bringing SPLOST backlater": This has been in place for 15 years. Having that penny sales taxdisappear for even a year puts us in the position of not only asking for atax increase, but trying to put that on the ballot in a year where: (a) manypolitical leaders will fight hard to keep it off the ballot because theywant to see transportation succeed; and (b) even if the Board succeeds inputting it back on the ballot, voters will be presented with two requestsfor a tax increase on the same ballot. The consequences of voting againstSPLOST on November 8 will not last for just a year or so; they will last for

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another 5-10 years.

All of this has me thinking back to Jeff's advice at the last meeting thatour one-shot message on yard signs should be as negative as possible --e.g., don't kill/gut/whatever our schools, don't make our schools 3rd-world-- vote yes to protect our property and keep taxes the same. I'm fearfulthat saying "keep investing" simply plays into the misplaced andshort-sighted sentiment that evidently so many people, particularly inHenderson area, have.

Please share your thoughts. I've copied Lee Ann Else on this email -- herhusband will be doing sign design.

Second, I've been making as many fundraising calls as I can this week, tofollow-up on our vendor appeal. Sadly, however, we only have $2850 in hand(from a whopping five donors -- three individuals, one campaign committee,and one vendor), with another $1500 that is supposed to be on the way fromanother vendor. Marshall and I are meeting with two more constructioncompanies tomorrow morning.

Please, please do all that you can to follow-up with your existing contactsand to reach out to new ones. I'm not the politician who could drum up $50Kwith a few phone calls, and even if I were, I still spend 2/3 of my timetending to my three kids. My worry is that I cannot accomplish anywherenear the fundraising that's required in order for any of the goodcommunications or promotions ideas from the committee to see the light ofday. Please help as much as you can.

Thanks for listening and please share your thoughts with the group.

Amy

678-570-3727

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Mike Hassinger770-789-7871

Mike Hassinger770-789-7871

Message 9/22/2011 7:54 PMFrom: "Marshall D. Orson" <[email protected]>To: [email protected] [email protected] View in BrowserCc: [email protected]@bellsouth.net [email protected]@[email protected]@bellsouth.net [email protected]@gmail.com [email protected]@signaldesign.com BARBARA M. COLMANDiadra N. Malone Daniel E. DrakeSubject: Re: SPLOST - 2 issues - action needed

I think this discussion, while a little tongue in cheek, is actually relevant to the point you make. We need a broad, positive message that points towards support, of course. But, we may also need more tailored messages depending on what the research reveals. To the point Mike made earlier, someone who is against the SPLOST is probably not going to be persuaded by much, including the argument about hurting our children. I appreciate the effort to keep on task but the process of finding the right messaging is not always linear--whether selling cereal or something for the publc good.

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-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

[email protected] wrote:

Interesting discussion, but let's stay focused. YES to SPLOST IV and all that propagates that message - 1) Targets, 2) Contacts, 3) Strong Message, and 4) Resources (money & volunteers) to get that done. We know there are various reason people will say no, including this one, some "just cause" . Amy articulated a clear response message to this issue quite well: (in short, when required) - "Don't punish our children, the quality of their education, or our economic profile to make a barely related point. The SPLOST vote is the wrong argument and ineffective forum to make that point." We've given these issue more time than they deserve - Let's stay focused "YES to SPLOST IV!. "

Thad

-----Original Message-----From: Marshall D. Orson <[email protected]>To: Mike Hassinger <[email protected]>Cc: Sandy Purkett <[email protected]>; 'AMY POWER' <[email protected]>; 'Thad Mayfield' <[email protected]>; 'Carla Putnam' <[email protected]>; 'Bob Chambers' <[email protected]>; erikajwestlaw2 <[email protected]>; 'Jim McMahan' <[email protected]>; 'Michelle Penkava' <[email protected]>; 'Susan MacKenna' <[email protected]>; 'Jeff DiSantis' <[email protected]>; 'Lee Ann Else' <[email protected]>; 'Barbara Colman' <[email protected]>; 'Diadra Malone' <[email protected]>; 'Dan Drake' <[email protected]>Sent: Thu, Sep 22, 2011 6:00 pmSubject: Re: SPLOST - 2 issues - action needed

Am all in favor of measuring...and a little "guessing"...-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Mike Hassinger <[ mailto:[email protected] ][email protected]> wrote: Anecdotal information isn't even information -it's gossip. And when scientific data is wrong, you discard it. But you go ahead and guess. I'll measure. MTH

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On Sep 22, 2011, at 4:56 PM, Marshall D. Orson wrote:

I agree that there is a lot we do not know and the more data the better informed we will be. On the other hand, we are not divorced from the real world!!! Anecdotal information has value and scientific data can be wrong...DCSS will design the oversight mechanism but I do think its,important for us woth those who are undecided or ambivalent. It may only be 20 people but I am guessing its more...-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Mike Hassinger <[ mailto:[email protected] ][email protected]> wrote: First, while I agree that "everyone we talk to" and "everyone we know" and "everyone we hear from" and "all the bloggers" are opposed to this for the reasons outlined in Amy's email, anecdotes are not data. The "we need to send the board a message" people are indeed very loud, but we do NOT know how numerous they are. There were 22,000 people who voted on this SPLOST the last time it was on the ballot, and 70% of them voted yes. Unless somebody has talked to 400 people, we don't have a valid sample size to measure voter sentiment, nor do we have ANY IDEA what that sentiment is.

Forming some sort of oversight committee may be a good idea -or it may be unnecessary. We just don't know. It is NOT "pretty clear that we cannot afford to sit back and wait to react..." because nothing is clear, because we don't know, in spite of everything we have heard and been told. Frankly, an oversight committee will not change a "no" vote to a "yes" vote. If the reasons Amy outlined are what 50% +1 of voters are actually thinking, no amount of citizen oversight will make the board less dysfunctional, lessen the need to send a message, or prevent DCSS from bringing SPLOST back in a year. Another citizen's review panel -even if it is 100% effective- will not ameliorate those voters' concerns.

That said, an oversight review committee will not hurt (and might help) with some undecided voters -that all depends on how it is presented to the voters 4 weeks before the election. (And I'm sure Marshall has some effective spin up his sleeve! :) ) My concern is mainly that it seems to be outside the mission of this committee, which is to get the SPLOST passed. It sounds like none of us need to do anything to create this oversight review board, and that it should happen parallel to our process, which is roughly outlined:

1. Raise money. Immediately. 2. Target voters to find the likely "no" votes and the likely "yes" votes.3. Purchase signs, distribute them to people willing to put them in their yards. 4. Mail and phone enough "yes" voters to ensure there are 50% +1 of them on election day.

If I have misunderstood something, or if anyone disagrees with anything I've outlined, please let me know.

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MTH

On Sep 22, 2011, at 3:36 PM, Marshall D. Orson wrote:

Bob and I met with Barbara and gang today to outline what an oversight structure might look like. Its pretty clear we cannot afford to sit back and wait to react on this issue. The good news is that we think we have a plan, subject to some critical signoffs. The goal is to be in. a position to outline the oversight plan 4 weeks before the election.-- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

Sandy Purkett <[ mailto:[email protected] ][email protected]> wrote:

Wow! I agree that we have a big job to do and much more difficult than the

last SPLOST because of Board behavior. Never the less, I feel strongly that

we have to keep focused and be convincing that we cannot let the kids down

because of perceptions of a Board that is no longer the same Board of the

past and the position taken at this time for monitoring funds and other,

requires more accountability to ensure the benefit is consistent with the

intent.

I also agree with the strong and direct verbiage on signs. We do what we

have to do and make it count. We can change the past by making the

preparation for the future better in the present.

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SandyP

From: AMY POWER [[ mailto:[email protected] ]mailto:[email protected]]

Sent: Wednesday, September 21, 2011 2:35 PM

To: Thad Mayfield; Carla Putnam; Bob Chambers; Marshall Orson; Sandy

Purkett; [ mailto:[email protected] ][email protected]; Jim McMahan; Michelle Penkava; Susan

MacKenna; Mike Hassinger; Jeff DiSantis; Lee Ann Else

Cc: Barbara Colman; Diadra Malone; Dan Drake

Subject: SPLOST - 2 issues - action needed

All,

First, conversations from this morning's ELPC meeting and yard sign design

are prompting me to write this email. With respect to SPLOST, I heard the

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following things this morning, repeatedly and from a variety of involved

Henderson/Lakeside parents as they expressed their and/or "their

community's" opposition:

-- We want to send a message to the Board.

-- The Board has mismanaged funds and it's dysfunctional.

-- They can bring SPLOST back later.

Of course, where I had the opportunity, I explained:

The way to send a message to the Board is to vote new members in next July.

The only message a 'no' vote sends is to the students and teachers who spend

day-in and day-out in these buildings. The current board members will be

long gone into retirement and we, the taxpayers, will be stuck with decrepit

buildings and higher property taxes. With respect to "bringing SPLOST back

later": This has been in place for 15 years. Having that penny sales tax

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disappear for even a year puts us in the position of not only asking for a

tax increase, but trying to put that on the ballot in a year where: (a) many

political leaders will fight hard to keep it off the ballot because they

want to see transportation succeed; and (b) even if the Board succeeds in

putting it back on the ballot, voters will be presented with two requests

for a tax increase on the same ballot. The consequences of voting against

SPLOST on November 8 will not last for just a year or so; they will last for

another 5-10 years.

All of this has me thinking back to Jeff's advice at the last meeting that

our one-shot message on yard signs should be as negative as possible --

e.g., don't kill/gut/whatever our schools, don't make our schools 3rd-world

-- vote yes to protect our property and keep taxes the same. I'm fearful

that saying "keep investing" simply plays into the misplaced and

short-sighted sentiment that evidently so many people, particularly in

Henderson area, have.

Please share your thoughts. I've copied Lee Ann Else on this email -- her

husband will be doing sign design.

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Second, I've been making as many fundraising calls as I can this week, to

follow-up on our vendor appeal. Sadly, however, we only have $2850 in hand

(from a whopping five donors -- three individuals, one campaign committee,

and one vendor), with another $1500 that is supposed to be on the way from

another vendor. Marshall and I are meeting with two more construction

companies tomorrow morning.

Please, please do all that you can to follow-up with your existing contacts

and to reach out to new ones. I'm not the politician who could drum up $50K

with a few phone calls, and even if I were, I still spend 2/3 of my time

tending to my three kids. My worry is that I cannot accomplish anywhere

near the fundraising that's required in order for any of the good

communications or promotions ideas from the committee to see the light of

day. Please help as much as you can.

Thanks for listening and please share your thoughts with the group.

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Amy

678-570-3727

Mike Hassinger770-789-7871

Mike Hassinger770-789-7871

Message 9/26/2011 9:56 AMFrom: "Marshall Orson" <[email protected]>To: [email protected]

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Daniel E. [email protected] Chambers <[email protected]>View in BrowserSubject: Pattillo

We met with the President of Pattillo who will circle back with Lynn P. However, i received a follow-up note from him last night asking about how oversight will work! I outlined for him (and asked him to keep it confidential) what we expect to propose to the Supt. and the timetable.

Here is someone who is not a vendor to DCSS who sees this as an issue (and perhaps because they may also be the largest taxpayer in DeKalb County!). I think our inclination to get ahead of this issue is on target!!!

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 10/3/2011 1:06 PMFrom: "Marshall Orson" <[email protected]>To: "AMY POWER" <[email protected]>[email protected]"Bob Chambers" <[email protected]>"Marshall Orson" <[email protected]>View in BrowserCc: [email protected] E. Drake"Thad Mayfield" <[email protected]>"Carla Putnam" <[email protected]>"Sandy Purkett" <[email protected]>[email protected]"Jim McMahan" <[email protected]>"Michelle Penkava" <[email protected]>Subject: Re: TC w/ CEO of Winter Construction

This has been the one issue of greatest concern and it is showing up throughout the county. It would be hard to say that the crowd at the breakfast was unsupported BUT 2 of the 5 questions they took related to oversight and past improprieties. So, the issue is in the north, its in the middle

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and its in the south.Hopefully, the Supt will go forward with what has been proposed and we can utilize such an announcement to diffuse this concern.

----- Original Message -----From: AMY POWERSent: 10/03/11 11:46 AMTo: Barbara Colman, Bob Chambers, Marshall OrsonSubject: Re: TC w/ CEO of Winter Construction

please forgive my typo -- Brent's last name is Reid, not Ried.

-----------------From: AMY POWER <[ mailto:[email protected] ][email protected]>To: Barbara Colman <[ mailto:[email protected] ][email protected]>; Bob Chambers <[ mailto:[email protected] ][email protected]>; Marshall Orson <[ mailto:[email protected] ][email protected]>Cc: Diadra Malone <[ mailto:[email protected] ][email protected]>; Dan Drake <[ mailto:[email protected] ][email protected]>; Thad Mayfield <[ mailto:[email protected] ][email protected]>; Carla Putnam <[ mailto:[email protected] ][email protected]>; Sandy Purkett <[ mailto:[email protected] ][email protected]>; "[ mailto:[email protected] ][email protected]" <[ mailto:[email protected] ][email protected]>; Jim McMahan <[ mailto:[email protected] ][email protected]>; Michelle Penkava <[ mailto:[email protected] ][email protected]>Sent: Mon, October 3, 2011 11:22:23 AMSubject: TC w/ CEO of Winter Construction

Barbara, Bob, and Marshall, I just had a call from Brent Ried, CEO of Winter Construction. Before Winter could even consider contributing to the SPLOST campaign, Brent wanted to know how the school system would avoid the impropriety that occurred in the past. He said that Winter, in particular, suffered a great deal when -- although it scored highest for Arabia Mountain -- other processes (to put it politely) affected the contract award. And just so you have the fullest picture -- I had never emailed or talked with Brent. Rather, my communications were farther down the line, with VP Paul Fenzl and just today, the addition of Paul's colleague, VP Margaret Rauber, whose daughter is in my son's kindergarten class at Fernbank. Brent took it upon himself to call me. I explained that two of our committee members, Bob and Marshall, had been meeting with Barbara to develop a stronger, more effective oversight mechanism that would not be a political committee, but a group steeped in the relevant areas of expertise -- construction, finance, legal, and the like. He was pleased to hear that. I sincerely hope I did not overstate anything when I told him that I

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expected an announcement would be coming in the next week to ten days about exactly what form that oversight mechanism would take and what it would be charged with. He then explained that Winter wanted to support SPLOST and would make a small contribution of $500. On a related note, I saw this Stone Mountain/Redan Patch article that portrayed the audience at Stan Watson's breakfast as unsupportive of SPLOST in the absence, at a minimum, of better control and oversight: [ http://stonemountain.patch.com/articles/some-dekalb-citizens-question-splost-iv#c ]http://stonemountain.patch.com/articles/some-dekalb-citizens-question-splost-iv#c. If you would, please let me know where things stand with creation of an oversight mechanism, so I can share that in conversations with contributors and voters. If it comes to fruition -- and I certainly hope it does -- the press release should include the Atlanta Business Chronicle as well as the AJC. Many thanks,Amy

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 10/4/2011 11:32 AMFrom: "Marshall Orson" <[email protected]>To: [email protected] [email protected] E. DrakeView in BrowserSubject: Re: SPLOST -

We can certainly have those available to hand out (and should) but I need somethign even simpler!!!

----- Original Message -----From: [email protected]

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Sent: 10/04/11 11:12 AMTo: [email protected]: Re: SPLOST -

Dan, How quickly can you provide us a soft copy of the spreadsheets and the cluster map with the numbers? Thad

-----Original Message-----From: Marshall Orson <[ mailto:[email protected] ][email protected]>To: AMY POWER <[ mailto:[email protected] ][email protected]>; tmayf41463 <[ mailto:[email protected] ][email protected]>; rcchambers <[ mailto:[email protected] ][email protected]>; penkava <[ mailto:[email protected] ][email protected]>; cputnam <[ mailto:[email protected] ][email protected]>Cc: purkettsanbdee <[ mailto:[email protected] ][email protected]>; mkcoward <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; marshall.orson <[ mailto:[email protected] ][email protected]>; jimmcmahan <[ mailto:[email protected] ][email protected]>; kirste.young <[ mailto:[email protected] ][email protected]>; terrmorr3 <[ mailto:[email protected] ][email protected]>Sent: Tue, Oct 4, 2011 11:00 amSubject: Re: Fwd: SPLOST -

If someone can just provide me a cheat sheet on the projects benefitting the ELPC footprint, i will work it into my remarks.

----- Original Message -----From: AMY POWERSent: 10/04/11 10:30 AMTo: [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected]: Re: Fwd: SPLOST -

We'll have ELPC more than covered. The location for that meeting is the Fernbank cafeteria, with its original 1957 inoperable HVAC unit. :-) We'd love to have geographically diverse voices, though -- so if, for instance, the Lakeside cluster could have some of its supporters speak up, that would be great. I know Oak Grove parents typically attend -- Oak Grove will get almost $900,000 in repairs and improvements, including a new roof (one of 35 schools getting a new roof), HVAC in the gym (a total of 65 schools will get that), and new kitchen equipment (17 schools getting that). And I notice

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from the DCSS website that Henderson Middle has a separate allocation under capital renewal for its roof -- over $950,00 for roof repairs, separate and apart from its renovation allocation.

-----------------From: "[ mailto:[email protected] ][email protected]" <[ mailto:[email protected] ][email protected]>To: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: Tue, October 4, 2011 10:16:37 AMSubject: Fwd: SPLOST -

Michelle, Do you know a few SPLOST supporters, who the Tucker community recognizes and respects, that is willing to attend the DCSS SPLOST presentation at Tucker Parent Council Mtg- at Brockett ES, Mon 10/17 @ 7pm? We need them to be prepared to make brief positive statements about SPLOST and if necessary, stress the need to keep separate the DCSS leadership concerns from what we need to do for our students and teachers. Amy, Bob, or Carla - Do you know a group of people who could do the same for for the Emory Lavista Parent Council Mtg- location TBA, Wed.10/19 @ 9:15 am.

Thad

-----Original Message-----From: Diadra N. Malone <[ mailto:[email protected] ][email protected]>To: tmayf41463 <[ mailto:[email protected] ][email protected]>; BARBARA M. COLMAN

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<[ mailto:[email protected] ][email protected]>; cputnam <[ mailto:[email protected] ][email protected]>; rcchambers <[ mailto:[email protected] ][email protected]>; purkettsanbdee <[ mailto:[email protected] ][email protected]>; amypower <[ mailto:[email protected] ][email protected]>Cc: Daniel E. Drake <[ mailto:[email protected] ][email protected]>Sent: Tue, Oct 4, 2011 9:34 amSubject: Re: SPLOST -

Thad, et.al..

Correction on next dates to speak about SPLOST IV, not sure if it will be Barbara Colman or Daniel Drake speaking: Tucker Parent Council Mtg- at Brockett ES, Mon 10/17 @ 7pm Emory Lavista Parent Council Mtg- location TBA, Wed.10/19 @ 9:15 am. Emory Lavista Parent Council Mtg- location TBA, Wed.10/19 @ 9:15 am. Kindest Regards, ___________________________________ Diadra N. Malone DeKalb County School System Capital Improvement Team 1780 Montreal Road Tucker, GA 30084 678-676-1446 begin_of_the_skype_highlighting 678-676-1446 end_of_the_skype_highlighting Direct 678-676-1350 begin_of_the_skype_highlighting 678-676-1350 end_of_the_skype_highlighting Fax [ mailto:[email protected] ][email protected]

Diadra N. Malone on Tuesday, October 04, 2011 at 9:20 AM -0400 wrote: >Good morning All, >

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>Thad we (Barbara) do not have any more SPLOST meetings scheduled at this >present time. As far the other questions that you have requested, let us >get back with you and see what we can come up with. Thanks and have a >great day! > >Kindest Regards, >___________________________________ >Diadra N. Malone >DeKalb County School System >Capital Improvement Team >1780 Montreal Road >Tucker, GA 30084 >678-676-1446 Direct >678-676-1350 begin_of_the_skype_highlighting 678-676-1350 end_of_the_skype_highlighting Fax >[ mailto:[email protected] ][email protected] > > > > > > > > > > >[ mailto:[email protected] ][email protected] on Tuesday, October 04, 2011 at 8:58 AM -0400 wrote: >Hi Barbara, > >I think we need couple of SPLOST human interests stories to humanize and >personalize the need for and impact of SPLOST, in order to get past the >negative energy. If we can articulate real personal stories related to >SPLOST, I believe voters will think more about the needs for students >and teachers rather than conflate the leadership accountability issues >with SPLOST, which is clearly misplaced for a variety of reasons. That >would be analogous to one parent depriving their children of their needs, >because they "suspect" that the other parent isn't properly balancing >the check book. It doesn't solve the check book problem and puts the >children at risk. (I know I'm preaching to the choir.) > >Anyway.... > >How quickly can you provide me the following to include in the PAC >Powerpoint: > >1) Needs $$s identified for SPLOST I & II. The number I have for SPLOST >III is $1.3B. (Is that correct?)

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> >2) 1 recent worse case personal story of the impact of the each of the >following: > - Building needs to be replaced >- Leaking roofs >- Sub standard technology infrastructure >- ADA non-compliance > >3) Two positive personal scenarios that illustrate the positive effects >of previous SPLOST > >Also can, we get a copy of your schedule for SPLOST presentation so that >we can get supporters in the audience. > >Thad > > >-----Original Message----- >From: BARBARA M. COLMAN <[ mailto:[email protected] ][email protected]> >To: tmayf41463 <[ mailto:[email protected] ][email protected]> >Cc: rlbrownjr <[ mailto:[email protected] ][email protected]> >Sent: Fri, Sep 23, 2011 1:56 pm >Subject: Fwd: Re: SPLOST - > > >Thad, note resend on the telephone number - BC > > >Thad, > >Yesterday Robert Brown, R. L. Brown & Associates, one of our architectural >firms, was here in a meeting. > >He said John Ahman, Atlanta Committee for Progress, 404.276-3939 came to >see him regarding vendor participation in the upcoming SPLOST referendum. >I told Robert about the PAC and he asked that you contact Mr. Ahman. > >Barbara M. Colman >Interim CIP Operations Officer >DeKalb County School System >Sam Moss Center >1780 Montreal Road >Tucker, GA 30084 >404.536-2609 Cell >678-676-1350 Fax > >----- Original Message -----

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>> Message Thu, Sep 22, 2011 6:57 PM >From: [ mailto:[email protected] ][email protected] >To: [ mailto:[email protected] ][email protected]

[ mailto:[email protected] ][email protected] >Cc: [ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected]>[ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected] >[ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected]>[ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected] >BARBARA M. COLMAN Diadra N. Malone Daniel E. Drake >Subject: Re: SPLOST - 2 issues - action needed >Attachments: Attach0.html Uploaded File 16K > >Interesting discussion, but let's stay focused. > >YES to SPLOST IV and all that propagates that message > - 1) Targets, 2) Contacts, 3) Strong Message, and 4) Resources (money & >volunteers) to get that done. > >We know there are various reason people will say no, including this one, >some "just cause" . > >Amy articulated a clear response message to this issue quite well: (in >short, when required) - "Don't punish our children, the quality of their >education, or our economic profile to make a barely related point. The >SPLOST vote is the wrong argument and ineffective forum to make that >point." > >We've given these issue more time than they deserve - Let's stay focused >"YES to SPLOST IV!. " > > > > >Thad > > >-----Original Message----- >From: Marshall D. Orson <[ mailto:[email protected] ][email protected]> >To: Mike Hassinger <[ mailto:[email protected] ][email protected]> >Cc: Sandy Purkett <[ mailto:[email protected] ][email protected]>;

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'AMY POWER' ><[ mailto:[email protected] ][email protected]>; 'Thad Mayfield' <[ mailto:[email protected] ][email protected]>; 'Carla >Putnam' <[ mailto:[email protected] ][email protected]>; 'Bob Chambers' <[ mailto:[email protected] ][email protected]>; >erikajwestlaw2 <[ mailto:[email protected] ][email protected]>; 'Jim McMahan' ><[ mailto:[email protected] ][email protected]>; 'Michelle Penkava' <[ mailto:[email protected] ][email protected]>; >'Susan MacKenna' <[ mailto:[email protected] ][email protected]>; 'Jeff DiSantis' <[ mailto:[email protected] ][email protected]>; >'Lee Ann Else' <[ mailto:[email protected] ][email protected]>; 'Barbara Colman' ><[ mailto:[email protected] ][email protected]>; 'Diadra Malone' ><[ mailto:[email protected] ][email protected]>; 'Dan Drake' ><[ mailto:[email protected] ][email protected]> >Sent: Thu, Sep 22, 2011 6:00 pm >Subject: Re: SPLOST - 2 issues - action needed > >Am all in favor of measuring...and a little "guessing"... >-- >Sent from my Android phone with K-9 Mail. Please excuse my brevity. > >Mike Hassinger <[ [ mailto:[email protected]%253F ]mailto:[email protected] ][ mailto:[email protected] ][email protected]> >wrote: > >Anecdotal information isn't even information -it's gossip. And when >scientific data is wrong, you discard it. But you go ahead and guess. I'll >measure. >MTH >On Sep 22, 2011, at 4:56 PM, Marshall D. Orson wrote: > > >I agree that there is a lot we do not know and the more data the better >informed we will be. On the other hand, we are not divorced from the real >world!!! Anecdotal information has value and scientific data can be >wrong... >DCSS will design the oversight mechanism but I do think its,important for >us woth those who are undecided or ambivalent. It may only be 20 people >but I am guessing its more... >-- >Sent from my Android phone with K-9 Mail. Please excuse my brevity. > >Mike Hassinger <[ [ mailto:[email protected]%253F ]mailto:[email protected] ][ mailto:[email protected] ][email protected]> >wrote:

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>First, while I agree that "everyone we talk to" and "everyone we know" and >"everyone we hear from" and "all the bloggers" are opposed to this for the >reasons outlined in Amy's email, anecdotes are not data. The "we need to >send the board a message" people are indeed very loud, but we do NOT know >how numerous they are. There were 22,000 people who voted on this SPLOST >the last time it was on the ballot, and 70% of them voted yes. Unless >somebody has talked to 400 people, we don't have a valid sample size to >measure voter sentiment, nor do we have ANY IDEA what that sentiment is. > > >Forming some sort of oversight committee may be a good idea -or it may be >unnecessary. We just don't know. It is NOT "pretty clear that we cannot >afford to sit back and wait to react..." because nothing is clear, because >we don't know, in spite of everything we have heard and been told. >Frankly, an oversight committee will not change a "no" vote to a "yes" >vote. If the reasons Amy outlined are what 50% +1 of voters are actually >thinking, no amount of citizen oversight will make the board less >dysfunctional, lessen the need to send a message, or prevent DCSS from >bringing SPLOST back in a year. Another citizen's review panel -even if it >is 100% effective- will not ameliorate those voters' concerns. > > >That said, an oversight review committee will not hurt (and might help) >with some undecided voters -that all depends on how it is presented to the >voters 4 weeks before the election. (And I'm sure Marshall has some >effective spin up his sleeve! :) ) My concern is mainly that it seems to >be outside the mission of this committee, which is to get the SPLOST >passed. It sounds like none of us need to do anything to create this >oversight review board, and that it should happen parallel to our process, >which is roughly outlined: > > >1. Raise money. Immediately. >2. Target voters to find the likely "no" votes and the likely "yes" votes. >3. Purchase signs, distribute them to people willing to put them in their >yards. >4. Mail and phone enough "yes" voters to ensure there are 50% +1 of them >on election day. > > >If I have misunderstood something, or if anyone disagrees with anything >I've outlined, please let me know. > > > > >MTH >

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> > > > > > >On Sep 22, 2011, at 3:36 PM, Marshall D. Orson wrote: > > >Bob and I met with Barbara and gang today to outline what an oversight >structure might look like. Its pretty clear we cannot afford to sit back >and wait to react on this issue. The good news is that we think we have a >plan, subject to some critical signoffs. The goal is to be in. a position >to outline the oversight plan 4 weeks before the election. >-- >Sent from my Android phone with K-9 Mail. Please excuse my brevity. > >Sandy Purkett <[ [ mailto:[email protected]%253F ]mailto:[email protected] >][ mailto:[email protected] ][email protected]> wrote: > >Wow! I agree that we have a big job to do and much more difficult than >the > >last SPLOST because of Board behavior. Never the less, I feel strongly >that > >we have to keep focused and be convincing that we cannot let the kids down > >because of perceptions of a Board that is no longer the same Board of the > >past and the position taken at this time for monitoring funds and other, > >requires more accountability to ensure the benefit is consistent with the > >intent. > > > > > > > >I also agree with the strong and direct verbiage on signs. We do what we > >have to do and make it count. We can change the past by making the > >preparation for the future better in the present.

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> > > > > > > >SandyP > > > > > > > >From: AMY POWER [[ [ mailto:[email protected]%253F ]mailto:[email protected] >][ mailto:[email protected]%253F ]mailto:[email protected]] > >Sent: Wednesday, September 21, 2011 2:35 PM > >To: Thad Mayfield; Carla Putnam; Bob Chambers; Marshall Orson; Sandy > >Purkett; [ [ mailto:[email protected]%253F ]mailto:[email protected] ][ mailto:[email protected] ][email protected]; Jim >McMahan; Michelle Penkava; Susan > >MacKenna; Mike Hassinger; Jeff DiSantis; Lee Ann Else > >Cc: Barbara Colman; Diadra Malone; Dan Drake > >Subject: SPLOST - 2 issues - action needed > > > > > > > >All, > > > > > > > >First, conversations from this morning's ELPC meeting and yard sign design >

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>are prompting me to write this email. With respect to SPLOST, I heard the > >following things this morning, repeatedly and from a variety of involved > >Henderson/Lakeside parents as they expressed their and/or "their > >community's" opposition: > > > > > > > >-- We want to send a message to the Board. > > > >-- The Board has mismanaged funds and it's dysfunctional. > > > >-- They can bring SPLOST back later. > > > > > > > >Of course, where I had the opportunity, I explained: > > > > > > > >The way to send a message to the Board is to vote new members in next >July. > >The only message a 'no' vote sends is to the students and teachers who >spend > >day-in and day-out in these buildings. The current board members will be > >long gone into retirement and we, the taxpayers, will be stuck with >decrepit

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> >buildings and higher property taxes. With respect to "bringing SPLOST >back > >later": This has been in place for 15 years. Having that penny sales tax > >disappear for even a year puts us in the position of not only asking for a > >tax increase, but trying to put that on the ballot in a year where: (a) >many > >political leaders will fight hard to keep it off the ballot because they > >want to see transportation succeed; and (b) even if the Board succeeds in > >putting it back on the ballot, voters will be presented with two requests > >for a tax increase on the same ballot. The consequences of voting against > >SPLOST on November 8 will not last for just a year or so; they will last >for > >another 5-10 years. > > > > > > > >All of this has me thinking back to Jeff's advice at the last meeting that > >our one-shot message on yard signs should be as negative as possible -- > >e.g., don't kill/gut/whatever our schools, don't make our schools >3rd-world > >-- vote yes to protect our property and keep taxes the same. I'm fearful > >that saying "keep investing" simply plays into the misplaced and > >short-sighted sentiment that evidently so many people, particularly in > >Henderson area, have. > > > >

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> > > >Please share your thoughts. I've copied Lee Ann Else on this email -- her > >husband will be doing sign design. > > > > > > > >Second, I've been making as many fundraising calls as I can this week, to > >follow-up on our vendor appeal. Sadly, however, we only have $2850 in >hand > >(from a whopping five donors -- three individuals, one campaign committee, > >and one vendor), with another $1500 that is supposed to be on the way from > >another vendor. Marshall and I are meeting with two more construction > >companies tomorrow morning. > > > > > > > >Please, please do all that you can to follow-up with your existing >contacts > >and to reach out to new ones. I'm not the politician who could drum up >$50K > >with a few phone calls, and even if I were, I still spend 2/3 of my time > >tending to my three kids. My worry is that I cannot accomplish anywhere > >near the fundraising that's required in order for any of the good > >communications or promotions ideas from the committee to see the light of > >day. Please help as much as you can. >

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> > > > > > >Thanks for listening and please share your thoughts with the group. > > > > > > > >Amy > > > >678-570-3727 > > > > > > > > > > > >Mike Hassinger >770-789-7871 > > > > > > > > > > >Mike Hassinger >770-789-7871 > > > >

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> > > > >

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 10/4/2011 12:19 PMFrom: "Marshall Orson" <[email protected]>To: [email protected] View in BrowserCc: [email protected] Daniel E. DrakeSubject: Re: SPLOST -

For the purposes of what I would like to say at the meeting--I need it to be simple. In the Lakeside Cluster, we will spend X including the following.... In the DH cluster, we will spend Y including a

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new FES, etc.

----- Original Message -----From: [email protected]: 10/04/11 12:03 PMTo: [email protected]: Re: SPLOST -

I know, but you will benefit from the extra data so that you can shape it the way you want it, show elected officials who may attend, and respond to any questions you may get offline. Some of the ELPC benefits are from county wide projects, which wouldn't necessarily line up with cluster data, like technology, security, and ADA.

Thad

-----Original Message-----From: Marshall Orson <[ mailto:[email protected] ][email protected]>To: amypower <[ mailto:[email protected] ][email protected]>; tmayf41463 <[ mailto:[email protected] ][email protected]>; daniel_e_drake <[ mailto:[email protected] ][email protected]>Sent: Tue, Oct 4, 2011 11:33 amSubject: Re: SPLOST -

We can certainly have those available to hand out (and should) but I need somethign even simpler!!!

----- Original Message -----From: [ mailto:[email protected] ][email protected]: 10/04/11 11:12 AMTo: [ mailto:[email protected] ][email protected]: Re: SPLOST -

Dan, How quickly can you provide us a soft copy of the spreadsheets and the cluster map with the numbers? Thad

-----Original Message-----From: Marshall Orson <[ mailto:[email protected] ][email protected]>To: AMY POWER <[ mailto:[email protected] ][email protected]>; tmayf41463 <[

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mailto:[email protected] ][email protected]>; rcchambers <[ mailto:[email protected] ][email protected]>; penkava <[ mailto:[email protected] ][email protected]>; cputnam <[ mailto:[email protected] ][email protected]>Cc: purkettsanbdee <[ mailto:[email protected] ][email protected]>; mkcoward <[ mailto:[email protected] ][email protected]>; mthassinger <[ mailto:[email protected] ][email protected]>; marshall.orson <[ mailto:[email protected] ][email protected]>; jimmcmahan <[ mailto:[email protected] ][email protected]>; kirste.young <[ mailto:[email protected] ][email protected]>; terrmorr3 <[ mailto:[email protected] ][email protected]>Sent: Tue, Oct 4, 2011 11:00 amSubject: Re: Fwd: SPLOST -

If someone can just provide me a cheat sheet on the projects benefitting the ELPC footprint, i will work it into my remarks.

----- Original Message -----From: AMY POWERSent: 10/04/11 10:30 AMTo: [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected], [ mailto:[email protected] ][email protected]: Re: Fwd: SPLOST -

We'll have ELPC more than covered. The location for that meeting is the Fernbank cafeteria, with its original 1957 inoperable HVAC unit. :-) We'd love to have geographically diverse voices, though -- so if, for instance, the Lakeside cluster could have some of its supporters speak up, that would be great. I know Oak Grove parents typically attend -- Oak Grove will get almost $900,000 in repairs and improvements, including a new roof (one of 35 schools getting a new roof), HVAC in the gym (a total of 65 schools will get that), and new kitchen equipment (17 schools getting that). And I notice from the DCSS website that Henderson Middle has a separate allocation under capital renewal for its roof -- over $950,00 for roof repairs, separate and apart from its renovation allocation.

-----------------From: "[ mailto:[email protected] ][email protected]" <[ mailto:[email protected] ][email protected]>To: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]; [ mailto:[email protected] ][email protected]: Tue, October 4, 2011 10:16:37 AM

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Subject: Fwd: SPLOST -

Michelle, Do you know a few SPLOST supporters, who the Tucker community recognizes and respects, that is willing to attend the DCSS SPLOST presentation at Tucker Parent Council Mtg- at Brockett ES, Mon 10/17 @ 7pm? We need them to be prepared to make brief positive statements about SPLOST and if necessary, stress the need to keep separate the DCSS leadership concerns from what we need to do for our students and teachers. Amy, Bob, or Carla - Do you know a group of people who could do the same for for the Emory Lavista Parent Council Mtg- location TBA, Wed.10/19 @ 9:15 am.

Thad

-----Original Message-----From: Diadra N. Malone <[ mailto:[email protected] ][email protected]>To: tmayf41463 <[ mailto:[email protected] ][email protected]>; BARBARA M. COLMAN <[ mailto:[email protected] ][email protected]>; cputnam <[ mailto:[email protected] ][email protected]>; rcchambers <[ mailto:[email protected] ][email protected]>; purkettsanbdee <[ mailto:[email protected] ][email protected]>; amypower <[ mailto:[email protected] ][email protected]>Cc: Daniel E. Drake <[ mailto:[email protected] ][email protected]>Sent: Tue, Oct 4, 2011 9:34 amSubject: Re: SPLOST -

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Thad, et.al..

Correction on next dates to speak about SPLOST IV, not sure if it will be Barbara Colman or Daniel Drake speaking: Tucker Parent Council Mtg- at Brockett ES, Mon 10/17 @ 7pm Emory Lavista Parent Council Mtg- location TBA, Wed.10/19 @ 9:15 am. Emory Lavista Parent Council Mtg- location TBA, Wed.10/19 @ 9:15 am. Kindest Regards, ___________________________________ Diadra N. Malone DeKalb County School System Capital Improvement Team 1780 Montreal Road Tucker, GA 30084 678-676-1446 begin_of_the_skype_highlighting 678-676-1446 end_of_the_skype_highlighting Direct 678-676-1350 begin_of_the_skype_highlighting 678-676-1350 end_of_the_skype_highlighting Fax [ mailto:[email protected] ][email protected]

Diadra N. Malone on Tuesday, October 04, 2011 at 9:20 AM -0400 wrote: >Good morning All, > >Thad we (Barbara) do not have any more SPLOST meetings scheduled at this >present time. As far the other questions that you have requested, let us >get back with you and see what we can come up with. Thanks and have a >great day! > >Kindest Regards, >___________________________________ >Diadra N. Malone >DeKalb County School System >Capital Improvement Team >1780 Montreal Road >Tucker, GA 30084 >678-676-1446 Direct

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>678-676-1350 begin_of_the_skype_highlighting 678-676-1350 end_of_the_skype_highlighting Fax >[ mailto:[email protected] ][email protected] > > > > > > > > > > >[ mailto:[email protected] ][email protected] on Tuesday, October 04, 2011 at 8:58 AM -0400 wrote: >Hi Barbara, > >I think we need couple of SPLOST human interests stories to humanize and >personalize the need for and impact of SPLOST, in order to get past the >negative energy. If we can articulate real personal stories related to >SPLOST, I believe voters will think more about the needs for students >and teachers rather than conflate the leadership accountability issues >with SPLOST, which is clearly misplaced for a variety of reasons. That >would be analogous to one parent depriving their children of their needs, >because they "suspect" that the other parent isn't properly balancing >the check book. It doesn't solve the check book problem and puts the >children at risk. (I know I'm preaching to the choir.) > >Anyway.... > >How quickly can you provide me the following to include in the PAC >Powerpoint: > >1) Needs $$s identified for SPLOST I & II. The number I have for SPLOST >III is $1.3B. (Is that correct?) > >2) 1 recent worse case personal story of the impact of the each of the >following: > - Building needs to be replaced >- Leaking roofs >- Sub standard technology infrastructure >- ADA non-compliance > >3) Two positive personal scenarios that illustrate the positive effects >of previous SPLOST > >Also can, we get a copy of your schedule for SPLOST presentation so that >we can get supporters in the audience.

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> >Thad > > >-----Original Message----- >From: BARBARA M. COLMAN <[ mailto:[email protected] ][email protected]> >To: tmayf41463 <[ mailto:[email protected] ][email protected]> >Cc: rlbrownjr <[ mailto:[email protected] ][email protected]> >Sent: Fri, Sep 23, 2011 1:56 pm >Subject: Fwd: Re: SPLOST - > > >Thad, note resend on the telephone number - BC > > >Thad, > >Yesterday Robert Brown, R. L. Brown & Associates, one of our architectural >firms, was here in a meeting. > >He said John Ahman, Atlanta Committee for Progress, 404.276-3939 came to >see him regarding vendor participation in the upcoming SPLOST referendum. >I told Robert about the PAC and he asked that you contact Mr. Ahman. > >Barbara M. Colman >Interim CIP Operations Officer >DeKalb County School System >Sam Moss Center >1780 Montreal Road >Tucker, GA 30084 >404.536-2609 Cell >678-676-1350 Fax > >----- Original Message ----- >> Message Thu, Sep 22, 2011 6:57 PM >From: [ mailto:[email protected] ][email protected] >To: [ mailto:[email protected] ][email protected]

[ mailto:[email protected] ][email protected] >Cc: [ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected]>[ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected] >[ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected]

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>[ mailto:[email protected] ][email protected] [ mailto:[email protected] ][email protected] >BARBARA M. COLMAN Diadra N. Malone Daniel E. Drake >Subject: Re: SPLOST - 2 issues - action needed >Attachments: Attach0.html Uploaded File 16K > >Interesting discussion, but let's stay focused. > >YES to SPLOST IV and all that propagates that message > - 1) Targets, 2) Contacts, 3) Strong Message, and 4) Resources (money & >volunteers) to get that done. > >We know there are various reason people will say no, including this one, >some "just cause" . > >Amy articulated a clear response message to this issue quite well: (in >short, when required) - "Don't punish our children, the quality of their >education, or our economic profile to make a barely related point. The >SPLOST vote is the wrong argument and ineffective forum to make that >point." > >We've given these issue more time than they deserve - Let's stay focused >"YES to SPLOST IV!. " > > > > >Thad > > >-----Original Message----- >From: Marshall D. Orson <[ mailto:[email protected] ][email protected]> >To: Mike Hassinger <[ mailto:[email protected] ][email protected]> >Cc: Sandy Purkett <[ mailto:[email protected] ][email protected]>; 'AMY POWER' ><[ mailto:[email protected] ][email protected]>; 'Thad Mayfield' <[ mailto:[email protected] ][email protected]>; 'Carla >Putnam' <[ mailto:[email protected] ][email protected]>; 'Bob Chambers' <[ mailto:[email protected] ][email protected]>; >erikajwestlaw2 <[ mailto:[email protected] ][email protected]>; 'Jim McMahan' ><[ mailto:[email protected] ][email protected]>; 'Michelle Penkava' <[ mailto:[email protected] ][email protected]>; >'Susan MacKenna' <[ mailto:[email protected] ][email protected]>; 'Jeff DiSantis' <[ mailto:[email protected] ][email protected]>; >'Lee Ann Else' <[ mailto:[email protected] ][email protected]>; 'Barbara Colman' ><[ mailto:[email protected] ][email protected]>;

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'Diadra Malone' ><[ mailto:[email protected] ][email protected]>; 'Dan Drake' ><[ mailto:[email protected] ][email protected]> >Sent: Thu, Sep 22, 2011 6:00 pm >Subject: Re: SPLOST - 2 issues - action needed > >Am all in favor of measuring...and a little "guessing"... >-- >Sent from my Android phone with K-9 Mail. Please excuse my brevity. > >Mike Hassinger <[ [ mailto:[email protected]%25253F ]mailto:[email protected] ][ mailto:[email protected] ][email protected]> >wrote: > >Anecdotal information isn't even information -it's gossip. And when >scientific data is wrong, you discard it. But you go ahead and guess. I'll >measure. >MTH >On Sep 22, 2011, at 4:56 PM, Marshall D. Orson wrote: > > >I agree that there is a lot we do not know and the more data the better >informed we will be. On the other hand, we are not divorced from the real >world!!! Anecdotal information has value and scientific data can be >wrong... >DCSS will design the oversight mechanism but I do think its,important for >us woth those who are undecided or ambivalent. It may only be 20 people >but I am guessing its more... >-- >Sent from my Android phone with K-9 Mail. Please excuse my brevity. > >Mike Hassinger <[ [ mailto:[email protected]%25253F ]mailto:[email protected] ][ mailto:[email protected] ][email protected]> >wrote: >First, while I agree that "everyone we talk to" and "everyone we know" and >"everyone we hear from" and "all the bloggers" are opposed to this for the >reasons outlined in Amy's email, anecdotes are not data. The "we need to >send the board a message" people are indeed very loud, but we do NOT know >how numerous they are. There were 22,000 people who voted on this SPLOST >the last time it was on the ballot, and 70% of them voted yes. Unless >somebody has talked to 400 people, we don't have a valid sample size to >measure voter sentiment, nor do we have ANY IDEA what that sentiment is. > > >Forming some sort of oversight committee may be a good idea -or it may be >unnecessary. We just don't know. It is NOT "pretty clear that we cannot >afford to sit back and wait to react..." because nothing is clear, because

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>we don't know, in spite of everything we have heard and been told. >Frankly, an oversight committee will not change a "no" vote to a "yes" >vote. If the reasons Amy outlined are what 50% +1 of voters are actually >thinking, no amount of citizen oversight will make the board less >dysfunctional, lessen the need to send a message, or prevent DCSS from >bringing SPLOST back in a year. Another citizen's review panel -even if it >is 100% effective- will not ameliorate those voters' concerns. > > >That said, an oversight review committee will not hurt (and might help) >with some undecided voters -that all depends on how it is presented to the >voters 4 weeks before the election. (And I'm sure Marshall has some >effective spin up his sleeve! :) ) My concern is mainly that it seems to >be outside the mission of this committee, which is to get the SPLOST >passed. It sounds like none of us need to do anything to create this >oversight review board, and that it should happen parallel to our process, >which is roughly outlined: > > >1. Raise money. Immediately. >2. Target voters to find the likely "no" votes and the likely "yes" votes. >3. Purchase signs, distribute them to people willing to put them in their >yards. >4. Mail and phone enough "yes" voters to ensure there are 50% +1 of them >on election day. > > >If I have misunderstood something, or if anyone disagrees with anything >I've outlined, please let me know. > > > > >MTH > > > > > > > >On Sep 22, 2011, at 3:36 PM, Marshall D. Orson wrote: > > >Bob and I met with Barbara and gang today to outline what an oversight >structure might look like. Its pretty clear we cannot afford to sit back >and wait to react on this issue. The good news is that we think we have a >plan, subject to some critical signoffs. The goal is to be in. a position

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>to outline the oversight plan 4 weeks before the election. >-- >Sent from my Android phone with K-9 Mail. Please excuse my brevity. > >Sandy Purkett <[ [ mailto:[email protected]%25253F ]mailto:[email protected] >][ mailto:[email protected] ][email protected]> wrote: > >Wow! I agree that we have a big job to do and much more difficult than >the > >last SPLOST because of Board behavior. Never the less, I feel strongly >that > >we have to keep focused and be convincing that we cannot let the kids down > >because of perceptions of a Board that is no longer the same Board of the > >past and the position taken at this time for monitoring funds and other, > >requires more accountability to ensure the benefit is consistent with the > >intent. > > > > > > > >I also agree with the strong and direct verbiage on signs. We do what we > >have to do and make it count. We can change the past by making the > >preparation for the future better in the present. > > > > > > > >SandyP > > > > >

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> > >From: AMY POWER [[ [ mailto:[email protected]%25253F ]mailto:[email protected] >][ mailto:[email protected]%25253F ]mailto:[email protected]] > >Sent: Wednesday, September 21, 2011 2:35 PM > >To: Thad Mayfield; Carla Putnam; Bob Chambers; Marshall Orson; Sandy > >Purkett; [ [ mailto:[email protected]%25253F ]mailto:[email protected] ][ mailto:[email protected] ][email protected]; Jim >McMahan; Michelle Penkava; Susan > >MacKenna; Mike Hassinger; Jeff DiSantis; Lee Ann Else > >Cc: Barbara Colman; Diadra Malone; Dan Drake > >Subject: SPLOST - 2 issues - action needed > > > > > > > >All, > > > > > > > >First, conversations from this morning's ELPC meeting and yard sign design > >are prompting me to write this email. With respect to SPLOST, I heard the > >following things this morning, repeatedly and from a variety of involved > >Henderson/Lakeside parents as they expressed their and/or "their > >community's" opposition: > > > > >

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> > >-- We want to send a message to the Board. > > > >-- The Board has mismanaged funds and it's dysfunctional. > > > >-- They can bring SPLOST back later. > > > > > > > >Of course, where I had the opportunity, I explained: > > > > > > > >The way to send a message to the Board is to vote new members in next >July. > >The only message a 'no' vote sends is to the students and teachers who >spend > >day-in and day-out in these buildings. The current board members will be > >long gone into retirement and we, the taxpayers, will be stuck with >decrepit > >buildings and higher property taxes. With respect to "bringing SPLOST >back > >later": This has been in place for 15 years. Having that penny sales tax > >disappear for even a year puts us in the position of not only asking for a > >tax increase, but trying to put that on the ballot in a year where: (a) >many > >political leaders will fight hard to keep it off the ballot because they

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> >want to see transportation succeed; and (b) even if the Board succeeds in > >putting it back on the ballot, voters will be presented with two requests > >for a tax increase on the same ballot. The consequences of voting against > >SPLOST on November 8 will not last for just a year or so; they will last >for > >another 5-10 years. > > > > > > > >All of this has me thinking back to Jeff's advice at the last meeting that > >our one-shot message on yard signs should be as negative as possible -- > >e.g., don't kill/gut/whatever our schools, don't make our schools >3rd-world > >-- vote yes to protect our property and keep taxes the same. I'm fearful > >that saying "keep investing" simply plays into the misplaced and > >short-sighted sentiment that evidently so many people, particularly in > >Henderson area, have. > > > > > > > >Please share your thoughts. I've copied Lee Ann Else on this email -- her > >husband will be doing sign design. > > > > > >

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> >Second, I've been making as many fundraising calls as I can this week, to > >follow-up on our vendor appeal. Sadly, however, we only have $2850 in >hand > >(from a whopping five donors -- three individuals, one campaign committee, > >and one vendor), with another $1500 that is supposed to be on the way from > >another vendor. Marshall and I are meeting with two more construction > >companies tomorrow morning. > > > > > > > >Please, please do all that you can to follow-up with your existing >contacts > >and to reach out to new ones. I'm not the politician who could drum up >$50K > >with a few phone calls, and even if I were, I still spend 2/3 of my time > >tending to my three kids. My worry is that I cannot accomplish anywhere > >near the fundraising that's required in order for any of the good > >communications or promotions ideas from the committee to see the light of > >day. Please help as much as you can. > > > > > > > >Thanks for listening and please share your thoughts with the group. > > > > >

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> > >Amy > > > >678-570-3727 > > > > > > > > > > > >Mike Hassinger >770-789-7871 > > > > > > > > > > >Mike Hassinger >770-789-7871 > > > > > > > > >

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 10/7/2011 10:05 AMFrom: "Marshall Orson" <[email protected]>To: [email protected][email protected] E. [email protected][email protected]@[email protected] in Browser

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Cc: [email protected]: Re: Proposal to Establish the “Citizen’s SPLOST Oversight Committee”

Comments:

1. I would nix the 12 alternates--this wills tart to look like a committee of 24 which is unwieldy.2. Section 2.2--drop the line on "advisory only"--its true but meaningless and detracts from the idea this is suppose to be robust oversight3. I think its a bad idea to prohibit the committee from communicating directly to the public. In fact, given that the meetings are open to the public and so they are communicating with the public, the language sends a message that we really do not mean for the committee to have oversight.4. Why 4 years for the term--its a 5 year program. Are you really going to switch people for a year?5. The committee and/or chair should control its agenda--not the District.6. "Select" or "recommend" an independent auditor--the language in the By-laws does not match what you say below

Josh, this is a good effort. However, if this is not seen as a robust, independent, above district influence process--I believe it will drag SPLOST down to defeat. My take away from the Stan Watson breakfast--oversight is an issue everywhere in this county.

I also believe that the lawyers will push back on the foregoing--but they work for the district! The politically astute thing is also the right thing in this case--even if the lawyers do not love it.

----- Original Message -----From: Joshua L. WilliamsSent: 10/07/11 09:23 AMTo: BARBARA M. COLMAN, Daniel E. Drake, CYNTHIA HILL, Diadra N. Malone, [email protected], [email protected]: Proposal to Establish the “Citizen’s SPLOST Oversight Committee”

Good morning Team,

Attached please find a draft set of bylaws that would establish the “Citizen’s SPLOST Oversight Committee.” Below is a brief summary of the committee/bylaws: • The committee is made up of 12 members (and 12 alternates) who serve four year terms. Six members are nominated by external organizations and appointed by the Superintendent. • Six members are selected through a public call for applicants by a majority vote of a seven person selection committee (six appointed members above and the Chief Operations Officer).

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• Members shall not be school district employees or those involved in DeKalb’s SPLOST program. • This is proposed as a “Superintendent’s advisory committee,” per Board Policy BBF. Committee will review the SPLOST programs’ finances and program management for compliance with the District’s internal policy, state and federal law, and the published SPLOST list approved by the voters. • Committee will have direct access to financial and project management information regarding the SPLOST projects, any SPLOST audits, and have the ability to select an auditor to perform tasks related to their oversight duties. • Meetings will be monthly and reporting semi-annually. Meetings will be public and have an opportunity for public comment.

Please take a moment to review the proposed bylaws and provide feedback by lunch time today. My next action will be to confirm a meeting with our internal DCSS staff (i.e. Mrs. Tyson, Mr. Turk, Mr. Woods) and Legal Counsel to review and approve these bylaws by close of business today. Thank you for your continued support!

Respectfully,

Joshua L. Williams, Project Manager DeKalb County School System Design & Construction Department 1780 Montreal Road - Tucker, GA 30084 678-676-1461 Direct 678-614-9006 Mobile 678-676-1469 Fax [email protected]

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

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Message 10/14/2011 9:18 AMFrom: "Marshall D. Orson" <[email protected]>To: AMY POWER <[email protected]> View in BrowserCc: Walter Woods Daniel E. DrakeSubject: Re: will the oversight committee

Supt will appoint, will not be subject to board approval -- Sent from my Android phone with K-9 Mail. Please excuse my brevity.

AMY POWER <[email protected]> wrote:

For Marshall, but copying Walter & Dan to get best info -- Will the oversight thing be appointed by the Supt? On Facebook, go to the "Parents for DeKalb Schools" page. You don't have to 'like' or subscribe to it to comment. You'll see Amy Trocchi's comment. "Parents" neutrally informed folks of Friends of DeKalb Education. These are the notes I have from what Atkinson said Wednesday night: setting up bylaws now; need to regain public trust; even w/o the past issues we've had, an oversight function is the right thing to do; it will have twelve members; ensure compliance with all local, state, and federal regulations; make sure we deliver what we say we're going to deliver; be transparent, accountable, and inclusive in our processes; then she referenced state auditing requirements that are now being met.

Message 2/29/2012 8:44 PMFrom: "Marshall Orson" <[email protected]>To: [email protected] View in BrowserCc: Daniel E. DrakeSubject: Re: Proposal to Establish the “Citizen’s SPLOST Oversight Committee”

With today's news--what is the timetable for the new ovesight committee?

----- Original Message -----From: Joshua L. WilliamsSent: 10/07/11 01:19 PMTo: [email protected]: Re: Proposal to Establish the “Citizen’s SPLOST Oversight Committee”

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Marshall,

Thank you for your timely feedback. Please give Dan and I a call to discuss.

Respectfully,

Joshua L. Williams, Project Manager DeKalb County School System Design & Construction Department 1780 Montreal Road - Tucker, GA 30084 678-676-1461 Direct 678-614-9006 Mobile 678-676-1469 Fax [email protected]

"Marshall Orson" <[email protected]> on Friday, October 07, 2011 at 10:05 AM -0400 wrote: >Comments: > >1. I would nix the 12 alternates--this wills tart to look like a >committee of 24 which is unwieldy. >2. Section 2.2--drop the line on "advisory only"--its true but >meaningless and detracts from the idea this is suppose to be robust >oversight >3. I think its a bad idea to prohibit the committee from communicating >directly to the public. In fact, given that the meetings are open to >the public and so they are communicating with the public, the language >sends a message that we really do not mean for the committee to have >oversight. >4. Why 4 years for the term--its a 5 year program. Are you really going >to switch people for a year? >5. The committee and/or chair should control its agenda--not the >District. >6. "Select" or "recommend" an independent auditor--the language in the >By-laws does not match what you say below > >Josh, this is a good effort. However, if this is not seen as a robust, >independent, above district influence process--I believe it will drag >SPLOST down to defeat. My take away from the Stan Watson >breakfast--oversight is an issue everywhere in this county. > >I also believe that the lawyers will push back on the foregoing--but they >work for the district! The politically astute thing is also the right >thing in this case--even if the lawyers do not love it. >

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> > > >----- Original Message ----- >From: Joshua L. Williams >Sent: 10/07/11 09:23 AM >To: BARBARA M. COLMAN, Daniel E. Drake, CYNTHIA HILL, Diadra N. Malone, >[email protected], [email protected] >Subject: Proposal to Establish the “Citizen’s SPLOST Oversight Committee” > > > >Good morning Team, > >Attached please find a draft set of bylaws that would establish the >“Citizen’s SPLOST Oversight Committee.” Below is a brief summary of the >committee/bylaws: > • The committee is made up of 12 members (and 12 alternates) who serve > four year terms. >Six members are nominated by external organizations and appointed by the > Superintendent. > • Six members are selected through a public call for applicants by > a majority vote of a seven person selection committee (six > appointed members above and the Chief Operations Officer). > • Members shall not be school district employees or those involved > in DeKalb’s SPLOST program. > • This is proposed as a “Superintendent’s advisory committee,” per > Board Policy BBF. >Committee will review the SPLOST programs’ finances and program >management > for compliance with the District’s internal policy, state and federal > law, and the published SPLOST list approved by the voters. > • Committee will have direct access to financial and project management > information regarding the SPLOST projects, any SPLOST audits, and >have > the ability to select an auditor to perform tasks related to their > oversight duties. > • Meetings will be monthly and reporting semi-annually. Meetings will > be public and have an opportunity for public comment. > >Please take a moment to review the proposed bylaws and provide feedback >by >lunch time today. My next action will be to confirm a meeting with our >internal DCSS staff (i.e. Mrs. Tyson, Mr. Turk, Mr. Woods) and Legal >Counsel to review and approve these bylaws by close of business today. >Thank you for your continued support! > >Respectfully,

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> >Joshua L. Williams, Project Manager >DeKalb County School System >Design & Construction Department >1780 Montreal Road - Tucker, GA 30084 >678-676-1461 Direct >678-614-9006 Mobile >678-676-1469 Fax >[email protected] > > > > > > > > >Marshall D. Orson >Devonwoodmedia, LLC and Melbourne Partners, LLC > >www.devonwoodmedia.com > >

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 10/18/2012 2:40 PMFrom: "Marshall Orson" <[email protected]>To: [email protected]@devonwoodmedia.comView in Browser

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Cc: [email protected] E. [email protected]"McQuiston, John R. (CDC/OID/NCEZID)" <[email protected]>Odette Schuler <[email protected]>Judy Ragunas <[email protected]>Subject: Re: Fernbank School Council: Construction schedule

Images have been blocked for your safety and privacy. Click here to display them.

Message 10/19/2012 9:47 AMFrom: "Marshall Orson" <[email protected]>To: [email protected] View in BrowserCc: [email protected][email protected] E. [email protected]@cdc.gov [email protected]@yahoo.comSubject: Re: Fernbank School Council: Construction schedule

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Message 10/17/2012 3:54 PMFrom: Marshall Orson <[email protected]>To: Daniel E. Drake View in BrowserSubject: Construction schedule

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Message 10/17/2012 4:46 PMFrom: Daniel E. DrakeTo: Marshall Orson <[email protected]>Cc: RTMSubject: Re: Construction schedule

Your question has been forwarded to the Superintendent for reply.

Mr. Daniel E Drake, PE, AICP, PMPExecutive Director of Transportation and PlanningDeKalb County School District5809 Memorial DriveStone Mountain, Georgia 30083678-676-1332 (telephone) 678-676-1514(fax)[email protected]

CONFIDENTIALITY AND PRIVACY NOTICE:This electronic message, including attachment(s), contains information of a confidential and sensitive nature, some of which are protected by privacy regulations. If you are not the intended recipient, or authorized designee of the recipient, you are prohibited from reading, printing, reproducing, using, or otherwise disseminating the information contained in, and or attached to this message. If you have received this message in error, please advise the sender by reply e-mail, and destroy the original and all copies in your possession. Do not forward this email if such forwarded email contains student names or other sensitive information that would be otherwise protected by FERPA or other federal, state, or local laws.

Marshall Orson <[email protected]> on Wednesday, October 17, 2012 at 3:54 PM -0400 wrote:I am writing as Fernbank's School Council chair. Do you have a current timetable as to when Fernbank ES might be ready to go?-- Sent from my Android phone with [ http://mail.com ]mail.com

Message 7/23/2012 10:02 AM

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From: "Marshall Orson" <[email protected]>To: Daniel E. Drake View in BrowserSubject: Josh's phone number???

Marshall D. Orson Marshall Orson for DeKalb SchoolsVote July 31st

Click or paste this link for an Absentee Ballot Application and fax to 404-298-4038: http://sos.georgia.gov/elections/elections/voter_information/absentee_ballot_app.pdf

www.marshallorson.orgVisit Us on Facebook: http://www.facebook.com/OrsonForDeKalbSchools

Message 7/23/2012 10:06 AMFrom: Daniel E. DrakeTo: "Marshall Orson" <[email protected]>Cc: GLORIA JOHNSON Joshua L. WilliamsSubject: Re: Josh's phone number???

For facility use agreement requests, have the person call email or call Gloria Johnson ([email protected] or 678-676-1444). Josh's phone number is 678-676-1461.

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on Monday, July 23, 2012 at 10:02 AM -0400 wrote:

Marshall D. Orson Marshall Orson for DeKalb Schools

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Vote July 31st

Click or paste this link for an Absentee Ballot Application and fax to 404-298-4038: http://sos.georgia.gov/elections/elections/voter_information/absentee_ballot_app.pdf

www.marshallorson.orgVisit Us on Facebook: http://www.facebook.com/OrsonForDeKalbSchools

Message 3/19/2012 4:13 PMFrom: "Marshall Orson" <[email protected]>To: Daniel E. Drake View in BrowserSubject: Re: What is the school choice enrollment

yes

----- Original Message -----From: Daniel E. DrakeSent: 03/19/12 04:07 PMTo: [email protected]: Re: What is the school choice enrollment

Currently this year?

Daniel E Drake, PE, AICP, PMP Director of Planning and Forecasting DeKalb County School System 1780 Montreal Rd Tucker, Georgia 30084 678-676-1332 (telephone) 678-676-1449 (fax) [email protected] http://www.dekalb.k12.ga.us/planning/

Marshall Orson <[email protected]> on Monday, March 19, 2012 at 3:41 PM

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-0400 wrote: >At Briar Vista >-- >Sent from my Android phone with [ http://mail.com ]mail.com Mail. Please >excuse my brevity.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 3/19/2012 4:20 PMFrom: Daniel E. DrakeTo: "Marshall Orson" <[email protected]>Subject: Re(2): What is the school choice enrollment

15 students from out of area for Montessori.

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on Monday, March 19, 2012 at 4:13 PM -0400 wrote:

yes

----- Original Message -----

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From: Daniel E. DrakeSent: 03/19/12 04:07 PMTo: [email protected]: Re: What is the school choice enrollment

Currently this year?

Daniel E Drake, PE, AICP, PMP Director of Planning and Forecasting DeKalb County School System 1780 Montreal Rd Tucker, Georgia 30084 678-676-1332 (telephone) 678-676-1449 (fax) [email protected] http://www.dekalb.k12.ga.us/planning/

Marshall Orson <[email protected]> on Monday, March 19, 2012 at 3:41 PM -0400 wrote: >At Briar Vista >-- >Sent from my Android phone with [ http://mail.com ]mail.com Mail. Please >excuse my brevity.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 3/19/2012 3:41 PMFrom: Marshall Orson <[email protected]>To: Daniel E. Drake View in Browser

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Subject: What is the school choice enrollment

At Briar Vista-- Sent from my Android phone with [ http://mail.com ]mail.com Mail. Please excuse my brevity.

Message 3/19/2012 4:07 PMFrom: Daniel E. DrakeTo: Marshall Orson <[email protected]>Subject: Re: What is the school choice enrollment

Currently this year?

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

Marshall Orson <[email protected]> on Monday, March 19, 2012 at 3:41 PM -0400 wrote:At Briar Vista-- Sent from my Android phone with [ http://mail.com ]mail.com Mail. Please excuse my brevity.

Message 9/22/2011 6:09 PMFrom: "Marshall Orson" <[email protected]>To: Daniel E. Drake View in BrowserSubject: Re: Attendence zones

Thanks.

What about the new Ivy Prep (at the defunct Peachtree Hope Charter)?

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----- Original Message -----From: Daniel E. DrakeSent: 09/22/11 04:45 PMTo: [email protected]: Re: Attendence zones

All schools mentioned are in ELPC.

Maps are here: [ http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-elementary-schools-map.pdf ]http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-elementary-schools-map.pdf

[ http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-middle-and-high-schools-map.pdf ]http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-middle-and-high-schools-map.pdf

Daniel E Drake, PE, AICP, PMP Director of Planning and Forecasting DeKalb County School System 1780 Montreal Rd Tucker, Georgia 30084 678-676-1332 (telephone) 678-676-1449 (fax) [email protected] http://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on Thursday, September 22, 2011 at 4:26 PM -0400 wrote: >Is there anywhere on the DCSS website which shows school attendence zones >or can you clarify/answer for me. I am trying to confirm that Robert >Shaw and DSA are in the footprint for ELPC. We have extended membership >to Avondale ES and The Museum School and itnend to do the same for ICS, >as we knwo all three are in the area that feeds to the DH schools. > >Marshall D. Orson >Devonwoodmedia, LLC and Melbourne Partners, LLC > >www.devonwoodmedia.com > >

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 9/22/2011 7:51 PMFrom: Daniel E. DrakeTo: "Marshall Orson" <[email protected]>Subject: Re(2): Attendence zones

Out of ELPC.

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on Thursday, September 22, 2011 at 6:09 PM -0400 wrote:

Thanks.

What about the new Ivy Prep (at the defunct Peachtree Hope Charter)?

----- Original Message -----From: Daniel E. DrakeSent: 09/22/11 04:45 PMTo: [email protected]: Re: Attendence zones

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All schools mentioned are in ELPC.

Maps are here: [ http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-elementary-schools-map.pdf ]http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-elementary-schools-map.pdf

[ http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-middle-and-high-schools-map.pdf ]http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-middle-and-high-schools-map.pdf

Daniel E Drake, PE, AICP, PMP Director of Planning and Forecasting DeKalb County School System 1780 Montreal Rd Tucker, Georgia 30084 678-676-1332 (telephone) 678-676-1449 (fax) [email protected] http://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on Thursday, September 22, 2011 at 4:26 PM -0400 wrote: >Is there anywhere on the DCSS website which shows school attendence zones >or can you clarify/answer for me. I am trying to confirm that Robert >Shaw and DSA are in the footprint for ELPC. We have extended membership >to Avondale ES and The Museum School and itnend to do the same for ICS, >as we knwo all three are in the area that feeds to the DH schools. > >Marshall D. Orson >Devonwoodmedia, LLC and Melbourne Partners, LLC > >www.devonwoodmedia.com > >

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 9/22/2011 4:26 PMFrom: "Marshall Orson" <[email protected]>To: Daniel E. Drake View in BrowserSubject: Attendence zones

Is there anywhere on the DCSS website which shows school attendence zones or can you clarify/answer for me. I am trying to confirm that Robert Shaw and DSA are in the footprint for ELPC. We have extended membership to Avondale ES and The Museum School and itnend to do the same for ICS, as we knwo all three are in the area that feeds to the DH schools.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 9/22/2011 4:45 PMFrom: Daniel E. DrakeTo: "Marshall Orson" <[email protected]>Subject: Re: Attendence zones

All schools mentioned are in ELPC.

Maps are here:[ http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-elementary-schools-map.pdf

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]http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-elementary-schools-map.pdf [ http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-middle-and-high-schools-map.pdf ]http://www.dekalb.k12.ga.us/www/documents/redistricting/attendance-areas-approved-middle-and-high-schools-map.pdf

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on Thursday, September 22, 2011 at 4:26 PM -0400 wrote:Is there anywhere on the DCSS website which shows school attendence zones or can you clarify/answer for me. I am trying to confirm that Robert Shaw and DSA are in the footprint for ELPC. We have extended membership to Avondale ES and The Museum School and itnend to do the same for ICS, as we knwo all three are in the area that feeds to the DH schools.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 9/16/2011 5:34 PMFrom: "Marshall Orson" <[email protected]>To: Daniel E. Drake [email protected] View in BrowserCc: [email protected][email protected][email protected]: Re: Citizen Oversight references

That day works for me though I might not get there until around 8:45--I either will have to wait for the bus with my daughter or drop her off at DHMS

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----- Original Message -----From: Daniel E. DrakeSent: 09/16/11 04:56 PMTo: [email protected]: Re: Citizen Oversight references

Marshall and Barbara: Can you do Thu Sep 22, 8:30 - 9:30 at Sam Moss? -Dan

Daniel E Drake, PE, AICP, PMP Director of Planning and Forecasting DeKalb County School System 1780 Montreal Rd Tucker, Georgia 30084 678-676-1332 (telephone) 678-676-1449 (fax) [email protected] http://www.dekalb.k12.ga.us/planning/

"Chambers, Bob" <[email protected]> on Friday, September 16, 2011 at 4:07 PM -0400 wrote: >I might could get there Wednesday late afternoon, but I now have a >meeting at work that does not start until 3 PM that could go awhile, so >what time did you have in mind to start? > >Here is another option. I have a Lakeside meeting with Hal and others >Thursday morning at 10 AM at Lakeside, so I could get by Sam Moss >Thursday AM at say 8 or 8:30 and as long as I left by 9:45 I would be at >Lakeside with no problem. > >Bob Chambers >[email protected] >(404) 582-8035 > >-----Original Message----- >From: BARBARA M. COLMAN [mailto:[email protected]] >Sent: Friday, September 16, 2011 12:13 PM >To: Chambers, Bob; [email protected] >Cc: Daniel E. Drake; Joshua L. Williams; Diadra N. Malone >Subject: Re: Citizen Oversight references > >Can we set something up for Wednesday afternoon? > > >"Chambers, Bob" <[email protected]> on Thursday, September 15,

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>2011 at 5:56 PM -0400 wrote: >>I am not available Monday or Tuesday, sorry. I can probably work >>something out late one afternoon or evening later in the week. >> >>Bob Chambers >>[email protected] >>(404) 582-8035 >> >>-----Original Message----- >>From: BARBARA M. COLMAN [mailto:[email protected]] >>Sent: Thursday, September 15, 2011 4:58 PM >>To: [email protected]; Chambers, Bob >>Cc: Daniel E. Drake; Joshua L. Williams; Diadra N. Malone >>Subject: Re: Citizen Oversight references >> >>Thanks for the information. >> >>Marshall and Bob, >> >>Would you two be available to come in Monday afternoon and/or on into >>the early evening to get both of you to give us your thoughts regarding >>a 'super' advisory committee that will give the everyone lots of >>confidence in the process and transparency going forward. >> >>We can meet at your convenience. If not convenient Monday let me know >>when is good. >> >>Dan, Joshua and Diadra, your presence is needed as well. >> >>B >> >>"Marshall Orson" <[email protected]> on Thursday, September 15, 2011 at >>3:01 PM -0400 wrote: >>>I think we need to get this issue on the front burner as it is likely >>>to recur throughout the county. >>> >>>Here is an interesting document (somewhat dated but relevant) on >>>citizens oversight >>> >>>http://www.21csf.org/csf-home/Documents/CitizenOversight.pdf >>> >>>Ft. Worth schools model of "experts" >>> >>>http://www.fwisd.org/cip/Pages/coc.aspx >>> >>>Marin County transportation (provides ability to hire auditor, among >>>other things) >>>

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>>>http://www.tam.ca.gov/Modules/ShowDocument.aspx?documentid=33 >>> >>>Things I think are some of the hallmarks of strong oversight: >>> >>>1. Expertise on the committee/broad community based participation 2. >>>Appointment/confirmation across the board rather then by individual >>>board members 3. Ability to independently staff or resource (eg >>>outside experts or >>>auditors) >>>4. Managable number >>> >>> >>>Marshall D. Orson >>>Devonwoodmedia, LLC and Melbourne Partners, LLC www.devonwoodmedia.com >>> >>> > >> >> >>Barbara M. Colman >>Interim CIP Operations Officer >>DeKalb County School System >>Sam Moss Center >>1780 Montreal Road >>Tucker, GA 30084 >>404.536-2609 Cell >>678-676-1350 Fax >> >> >> >> > > > >Barbara M. Colman >Interim CIP Operations Officer >DeKalb County School System >Sam Moss Center >1780 Montreal Road >Tucker, GA 30084 >404.536-2609 Cell >678-676-1350 Fax > > > >

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 9/18/2011 11:24 PMFrom: Daniel E. DrakeTo: "Marshall Orson" <[email protected]>Cc: [email protected][email protected][email protected][email protected]: Re(2): Citizen Oversight references

So we are confirmed for Thu at 8:30 AM - 9:30 AM.

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on September 16, 2011 at 5:34 PM -0400 wrote:That day works for me though I might not get there until around 8:45--I either will have to wait for the bus with my daughter or drop her off at DHMS

----- Original Message -----From: Daniel E. DrakeSent: 09/16/11 04:56 PMTo: [email protected]

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Subject: Re: Citizen Oversight references

Marshall and Barbara: Can you do Thu Sep 22, 8:30 - 9:30 at Sam Moss? -Dan

Daniel E Drake, PE, AICP, PMP Director of Planning and Forecasting DeKalb County School System 1780 Montreal Rd Tucker, Georgia 30084 678-676-1332 (telephone) 678-676-1449 (fax) [email protected] http://www.dekalb.k12.ga.us/planning/

"Chambers, Bob" <[email protected]> on Friday, September 16, 2011 at 4:07 PM -0400 wrote: >I might could get there Wednesday late afternoon, but I now have a >meeting at work that does not start until 3 PM that could go awhile, so >what time did you have in mind to start? > >Here is another option. I have a Lakeside meeting with Hal and others >Thursday morning at 10 AM at Lakeside, so I could get by Sam Moss >Thursday AM at say 8 or 8:30 and as long as I left by 9:45 I would be at >Lakeside with no problem. > >Bob Chambers >[email protected] >(404) 582-8035 > >-----Original Message----- >From: BARBARA M. COLMAN [mailto:[email protected]] >Sent: Friday, September 16, 2011 12:13 PM >To: Chambers, Bob; [email protected] >Cc: Daniel E. Drake; Joshua L. Williams; Diadra N. Malone >Subject: Re: Citizen Oversight references > >Can we set something up for Wednesday afternoon? > > >"Chambers, Bob" <[email protected]> on Thursday, September 15, >2011 at 5:56 PM -0400 wrote: >>I am not available Monday or Tuesday, sorry. I can probably work >>something out late one afternoon or evening later in the week. >> >>Bob Chambers >>[email protected]

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>>(404) 582-8035 >> >>-----Original Message----- >>From: BARBARA M. COLMAN [mailto:[email protected]] >>Sent: Thursday, September 15, 2011 4:58 PM >>To: [email protected]; Chambers, Bob >>Cc: Daniel E. Drake; Joshua L. Williams; Diadra N. Malone >>Subject: Re: Citizen Oversight references >> >>Thanks for the information. >> >>Marshall and Bob, >> >>Would you two be available to come in Monday afternoon and/or on into >>the early evening to get both of you to give us your thoughts regarding >>a 'super' advisory committee that will give the everyone lots of >>confidence in the process and transparency going forward. >> >>We can meet at your convenience. If not convenient Monday let me know >>when is good. >> >>Dan, Joshua and Diadra, your presence is needed as well. >> >>B >> >>"Marshall Orson" <[email protected]> on Thursday, September 15, 2011 at >>3:01 PM -0400 wrote: >>>I think we need to get this issue on the front burner as it is likely >>>to recur throughout the county. >>> >>>Here is an interesting document (somewhat dated but relevant) on >>>citizens oversight >>> >>>http://www.21csf.org/csf-home/Documents/CitizenOversight.pdf >>> >>>Ft. Worth schools model of "experts" >>> >>>http://www.fwisd.org/cip/Pages/coc.aspx >>> >>>Marin County transportation (provides ability to hire auditor, among >>>other things) >>> >>>http://www.tam.ca.gov/Modules/ShowDocument.aspx?documentid=33 >>> >>>Things I think are some of the hallmarks of strong oversight: >>> >>>1. Expertise on the committee/broad community based participation 2. >>>Appointment/confirmation across the board rather then by individual

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>>>board members 3. Ability to independently staff or resource (eg >>>outside experts or >>>auditors) >>>4. Managable number >>> >>> >>>Marshall D. Orson >>>Devonwoodmedia, LLC and Melbourne Partners, LLC www.devonwoodmedia.com >>> >>> > >> >> >>Barbara M. Colman >>Interim CIP Operations Officer >>DeKalb County School System >>Sam Moss Center >>1780 Montreal Road >>Tucker, GA 30084 >>404.536-2609 Cell >>678-676-1350 Fax >> >> >> >> > > > >Barbara M. Colman >Interim CIP Operations Officer >DeKalb County School System >Sam Moss Center >1780 Montreal Road >Tucker, GA 30084 >404.536-2609 Cell >678-676-1350 Fax > > > >

Marshall D. Orson

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Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 9/16/2011 2:22 PMFrom: "Marshall Orson" <[email protected]>To: [email protected]@smithcurrie.comView in BrowserCc: Daniel E. [email protected][email protected]: Re: Citizen Oversight references

Wedensday is filed for me--ELPC in the morning and a Foundation meeting in the afternoon. For next week, other then Wednesday, mornings are better. We certainly could come to visit with you all separately, if that works best logistically.

----- Original Message -----From: BARBARA M. COLMANSent: 09/16/11 12:13 PMTo: [email protected], [email protected]: Re: Citizen Oversight references

Can we set something up for Wednesday afternoon?

"Chambers, Bob" <[email protected]> on Thursday, September 15, 2011 at 5:56 PM -0400 wrote: >I am not available Monday or Tuesday, sorry. I can probably work >something out late one afternoon or evening later in the week. > >Bob Chambers >[email protected] >(404) 582-8035

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> >-----Original Message----- >From: BARBARA M. COLMAN [mailto:[email protected]] >Sent: Thursday, September 15, 2011 4:58 PM >To: [email protected]; Chambers, Bob >Cc: Daniel E. Drake; Joshua L. Williams; Diadra N. Malone >Subject: Re: Citizen Oversight references > >Thanks for the information. > >Marshall and Bob, > >Would you two be available to come in Monday afternoon and/or on into the >early evening to get both of you to give us your thoughts regarding a >'super' advisory committee that will give the everyone lots of confidence >in the process and transparency going forward. > >We can meet at your convenience. If not convenient Monday let me know >when is good. > >Dan, Joshua and Diadra, your presence is needed as well. > >B > >"Marshall Orson" <[email protected]> on Thursday, September 15, 2011 at >3:01 PM -0400 wrote: >>I think we need to get this issue on the front burner as it is likely >>to recur throughout the county. >> >>Here is an interesting document (somewhat dated but relevant) on >>citizens oversight >> >>http://www.21csf.org/csf-home/Documents/CitizenOversight.pdf >> >>Ft. Worth schools model of "experts" >> >>http://www.fwisd.org/cip/Pages/coc.aspx >> >>Marin County transportation (provides ability to hire auditor, among >>other things) >> >>http://www.tam.ca.gov/Modules/ShowDocument.aspx?documentid=33 >> >>Things I think are some of the hallmarks of strong oversight: >> >>1. Expertise on the committee/broad community based participation 2. >>Appointment/confirmation across the board rather then by individual >>board members 3. Ability to independently staff or resource (eg

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>>outside experts or >>auditors) >>4. Managable number >> >> >>Marshall D. Orson >>Devonwoodmedia, LLC and Melbourne Partners, LLC www.devonwoodmedia.com >> >> > > > >Barbara M. Colman >Interim CIP Operations Officer >DeKalb County School System >Sam Moss Center >1780 Montreal Road >Tucker, GA 30084 >404.536-2609 Cell >678-676-1350 Fax > > > >

Barbara M. Colman Interim CIP Operations Officer DeKalb County School System Sam Moss Center 1780 Montreal Road Tucker, GA 30084 404.536-2609 Cell 678-676-1350 Fax

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

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Message 9/16/2011 2:33 PMFrom: Daniel E. DrakeTo: "Marshall Orson" <[email protected]>Cc: [email protected]@[email protected][email protected]: Re(2): Citizen Oversight references

Marshall: Could you come on Monday morning? Say 10 AM? -Dan

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

"Marshall Orson" <[email protected]> on Friday, September 16, 2011 at 2:22 PM -0400 wrote:Wedensday is filed for me--ELPC in the morning and a Foundation meeting in the afternoon. For next week, other then Wednesday, mornings are better. We certainly could come to visit with you all separately, if that works best logistically.

----- Original Message -----From: BARBARA M. COLMANSent: 09/16/11 12:13 PMTo: [email protected], [email protected]: Re: Citizen Oversight references

Can we set something up for Wednesday afternoon?

"Chambers, Bob" <[email protected]> on Thursday, September 15, 2011 at 5:56 PM -0400 wrote: >I am not available Monday or Tuesday, sorry. I can probably work

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>something out late one afternoon or evening later in the week. > >Bob Chambers >[email protected] >(404) 582-8035 > >-----Original Message----- >From: BARBARA M. COLMAN [mailto:[email protected]] >Sent: Thursday, September 15, 2011 4:58 PM >To: [email protected]; Chambers, Bob >Cc: Daniel E. Drake; Joshua L. Williams; Diadra N. Malone >Subject: Re: Citizen Oversight references > >Thanks for the information. > >Marshall and Bob, > >Would you two be available to come in Monday afternoon and/or on into the

>early evening to get both of you to give us your thoughts regarding a >'super' advisory committee that will give the everyone lots of confidence >in the process and transparency going forward. > >We can meet at your convenience. If not convenient Monday let me know >when is good. > >Dan, Joshua and Diadra, your presence is needed as well. > >B > >"Marshall Orson" <[email protected]> on Thursday, September 15, 2011 at >3:01 PM -0400 wrote: >>I think we need to get this issue on the front burner as it is likely >>to recur throughout the county. >> >>Here is an interesting document (somewhat dated but relevant) on >>citizens oversight >> >>http://www.21csf.org/csf-home/Documents/CitizenOversight.pdf >> >>Ft. Worth schools model of "experts" >> >>http://www.fwisd.org/cip/Pages/coc.aspx >> >>Marin County transportation (provides ability to hire auditor, among >>other things) >> >>http://www.tam.ca.gov/Modules/ShowDocument.aspx?documentid=33

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>> >>Things I think are some of the hallmarks of strong oversight: >> >>1. Expertise on the committee/broad community based participation 2. >>Appointment/confirmation across the board rather then by individual >>board members 3. Ability to independently staff or resource (eg >>outside experts or >>auditors) >>4. Managable number >> >> >>Marshall D. Orson >>Devonwoodmedia, LLC and Melbourne Partners, LLC www.devonwoodmedia.com >> >> > > > >Barbara M. Colman >Interim CIP Operations Officer >DeKalb County School System >Sam Moss Center >1780 Montreal Road >Tucker, GA 30084 >404.536-2609 Cell >678-676-1350 Fax > > > >

Barbara M. Colman Interim CIP Operations Officer DeKalb County School System Sam Moss Center 1780 Montreal Road Tucker, GA 30084 404.536-2609 Cell 678-676-1350 Fax

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Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC

www.devonwoodmedia.com

Message 1/27/2011 2:36 PMFrom: marshallorson <[email protected]>To: Daniel E. DrakeCc: [email protected] MICHAEL F. [email protected]@bellsouth.netSubject: Lots of moving partsAttachments: Attach0.html 2K

Dan, Good to speak with you last night and I look forward to seeing you this evening. I understand you will be meeting with Bob and Jim shortly and wanted to communicate a few items (which I have also sent to Bob and Jim). With regard to the plan developed by the Lakeside cluster, some parts work for the DH cluster, other parts need further discussion. I can speak to the Fernbank portion but, ,with regard to the other elements, my purpose here is simply to give you a heads up on potential issues. Where the proposal pertains to the DH schools, I defer to their PTA presidents. For example, the Lakeside plan leaves Fernbank intact so that, of course, works for us. On the other hand, they propose only a partial restoration of McClendon to the Druid Hills schools and the DH schools may want the the entire school returned (I have copied the DHHS PTA president,Michael Dowling, and the DHMS co-president, Lisa Gordon, on this email). With regard to the redrawing of the Sagamore Hills lines, from the perspective of the DH schools, that requires further discussion and analysis. With regard to the other ideas we have been germinating, I will follow-up with another email as we gather more information. Regards.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

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Message 1/30/2011 9:51 PMFrom: marshallorson <[email protected]>To: Daniel E. DrakeCc: [email protected] MICHAEL F. [email protected]@bellsouth.netSubject: Re: Lots of moving partsAttachments: Attach0.html 4K

On the SCORe plan, I am deferring to Michael and Lisa to respond to you.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

-----Original Message-----From: Daniel E. Drake <[email protected]>To: [email protected]: [email protected]; MICHAEL F. DOWLING <[email protected]>; [email protected]; [email protected]: Sun, Jan 30, 2011 9:17 pmSubject: Re: Lots of moving parts

Marshall: If you have any follow-up, please submit no later than 5 PM onMonday as we will be reviewing the information from then on. Thanks, Dan

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[ mailto:[email protected] ][email protected][ http://www.dekalb.k12.ga.us/planning/ ]http://www.dekalb.k12.ga.us/planning/

marshallorson <[ mailto:[email protected] ][email protected]> on Thursday, January 27, 2011 at 2:36 PM-0500 wrote:>Dan,

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> >Good to speak with you last night and I look forward to seeing you this>evening. I understand you will be meeting with Bob and Jim shortly and>wanted to communicate a few items (which I have also sent to Bob and Jim).> >With regard to the plan developed by the Lakeside cluster, some parts>work for the DH cluster, other parts need further discussion. I can>speak to the Fernbank portion but, ,with regard to the other elements, my>purpose here is simply to give you a heads up on potential issues. Where>the proposal pertains to the DH schools, I defer to their PTA presidents.>For example, the Lakeside plan leaves Fernbank intact so that, of course,>works for us. On the other hand, they propose only a partial restoration>of McClendon to the Druid Hills schools and the DH schools may want the>the entire school returned (I have copied the DHHS PTA president,Michael>Dowling, and the DHMS co-president, Lisa Gordon, on this email). With>regard to the redrawing of the Sagamore Hills lines, from the perspective>of the DH schools, that requires further discussion and analysis.> >With regard to the other ideas we have been germinating, I will follow-up>with another email as we gather more information. Regards.>>>Marshall D. Orson >Devonwoodmedia, LLC and Melbourne Partners, LLC>[ [ http://www.devonwoodmedia.com/ ]http://www.devonwoodmedia.com/ ][ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com>>

Message 1/30/2011 9:56 PMFrom: marshallorson <[email protected]>To: Daniel E. DrakeCc: [email protected]: Re: Lots of moving parts--charter school ideaAttachments: Attach0.html 5K

On the BV idea, I wrote Ramona this evening to let her know we stand ready to assist with the development of the Hebrew language charter school at BV, We are reaching out to people we know, we have discovered that there is an incubation fund in NY which will fund up to $90000 of start-up costs and we are also tracking down the operators of the Broward County school.

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On a related note, I have a call into Beverly Hall's chief of staff to see if APS would have interest in temporary use (in part or whole) of the BV facility given their space needs due to Morningside, Mary Lin and Springdale Park growth. They seemed interested in Medlock before they knew the distance from the city line. In the case of BV, it literally is almost in the city and houses a city of Atlanta voting precinct. Regards.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

-----Original Message-----From: Daniel E. Drake <[email protected]>To: [email protected]: [email protected]; MICHAEL F. DOWLING <[email protected]>; [email protected]; [email protected]: Sun, Jan 30, 2011 9:17 pmSubject: Re: Lots of moving parts

Marshall: If you have any follow-up, please submit no later than 5 PM onMonday as we will be reviewing the information from then on. Thanks, Dan

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[ mailto:[email protected] ][email protected][ http://www.dekalb.k12.ga.us/planning/ ]http://www.dekalb.k12.ga.us/planning/

marshallorson <[ mailto:[email protected] ][email protected]> on Thursday, January 27, 2011 at 2:36 PM-0500 wrote:>Dan,> >Good to speak with you last night and I look forward to seeing you this>evening. I understand you will be meeting with Bob and Jim shortly and>wanted to communicate a few items (which I have also sent to Bob and Jim).> >With regard to the plan developed by the Lakeside cluster, some parts

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>work for the DH cluster, other parts need further discussion. I can>speak to the Fernbank portion but, ,with regard to the other elements, my>purpose here is simply to give you a heads up on potential issues. Where>the proposal pertains to the DH schools, I defer to their PTA presidents.>For example, the Lakeside plan leaves Fernbank intact so that, of course,>works for us. On the other hand, they propose only a partial restoration>of McClendon to the Druid Hills schools and the DH schools may want the>the entire school returned (I have copied the DHHS PTA president,Michael>Dowling, and the DHMS co-president, Lisa Gordon, on this email). With>regard to the redrawing of the Sagamore Hills lines, from the perspective>of the DH schools, that requires further discussion and analysis.> >With regard to the other ideas we have been germinating, I will follow-up>with another email as we gather more information. Regards.>>>Marshall D. Orson >Devonwoodmedia, LLC and Melbourne Partners, LLC>[ [ http://www.devonwoodmedia.com/ ]http://www.devonwoodmedia.com/ ][ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com>>

Message 1/30/2011 9:17 PMFrom: Daniel E. DrakeTo: marshallorson <[email protected]>Cc: [email protected] MICHAEL F. [email protected]@bellsouth.netSubject: Re: Lots of moving parts

Marshall: If you have any follow-up, please submit no later than 5 PM on Monday as we will be reviewing the information from then on. Thanks, Dan

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)

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[email protected]://www.dekalb.k12.ga.us/planning/

marshallorson <[email protected]> on Thursday, January 27, 2011 at 2:36 PM -0500 wrote:Dan, Good to speak with you last night and I look forward to seeing you this evening. I understand you will be meeting with Bob and Jim shortly and wanted to communicate a few items (which I have also sent to Bob and Jim). With regard to the plan developed by the Lakeside cluster, some parts work for the DH cluster, other parts need further discussion. I can speak to the Fernbank portion but, ,with regard to the other elements, my purpose here is simply to give you a heads up on potential issues. Where the proposal pertains to the DH schools, I defer to their PTA presidents. For example, the Lakeside plan leaves Fernbank intact so that, of course, works for us. On the other hand, they propose only a partial restoration of McClendon to the Druid Hills schools and the DH schools may want the the entire school returned (I have copied the DHHS PTA president,Michael Dowling, and the DHMS co-president, Lisa Gordon, on this email). With regard to the redrawing of the Sagamore Hills lines, from the perspective of the DH schools, that requires further discussion and analysis. With regard to the other ideas we have been germinating, I will follow-up with another email as we gather more information. Regards.

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

Message 1/24/2011 4:45 PMFrom: marshallorson <[email protected]>To: Daniel E. DrakeSubject: call me when you have a chanceAttachments: Attach0.html 1K

404-275-4567

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

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Message 1/25/2011 10:34 AMFrom: marshallorson <[email protected]>To: Daniel E. DrakeSubject: Re: call me when you have a chanceAttachments: Attach0.html 2K

now you are it. however, i am going on a conf call from 10:30 to 11 and then will be in a meeting from 11:30 to 12:30

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

-----Original Message-----From: Daniel E. Drake <[email protected]>To: marshallorson <[email protected]>Sent: Mon, Jan 24, 2011 7:55 pmSubject: Re: call me when you have a chance

Called. Tag, you're it.

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[ mailto:[email protected] ][email protected][ http://www.dekalb.k12.ga.us/planning/ ]http://www.dekalb.k12.ga.us/planning/

marshallorson <[ mailto:[email protected] ][email protected]> on Monday, January 24, 2011 at 4:45 PM-0500 wrote:>404-275-4567>

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>Marshall D. Orson >Devonwoodmedia, LLC and Melbourne Partners, LLC>[ [ http://www.devonwoodmedia.com/ ]http://www.devonwoodmedia.com/ ][ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com>>

Message 1/24/2011 7:55 PMFrom: Daniel E. DrakeTo: marshallorson <[email protected]>Subject: Re: call me when you have a chance

Called. Tag, you're it.

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

marshallorson <[email protected]> on Monday, January 24, 2011 at 4:45 PM -0500 wrote:404-275-4567

Marshall D. Orson Devonwoodmedia, LLC and Melbourne Partners, LLC[ http://www.devonwoodmedia.com/ ]www.devonwoodmedia.com

Message 10/25/2010 10:32 AMFrom: [email protected]

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To: [email protected]: Joe Martin for Georgia State School SuperintendentAttachments: Attach0.html 5K

As many of you know, I have spent most of my community time working to support public education. And with this experience in mind, I am writing to ask your support for Joe Martin, for State School Superintendent in the general election on Tuesday, November 2nd. Joe has been one of the foremost advocates for education in Georgia for many years. He served with distinction on his local school board for twenty years and had a key role on three state education commissions, including taking a lead role in drafting the state’s funding formulas. For the last six years, he has headed a statewide organization to improve all of Georgia’s schools. Joe is dedicated to providing a world-class education for all of our children. His opponents in the race simply do not have the background and experience that Joe would bring to the position.Joe has run a non-partisan campaign, recognizing that education must rise above everyday politics if we are to provide our children a world class education. Joe’s main opponent’s latest attack seeks to distract from the reality that Joe has the support of parents, teachers, superintendents, and business and community leaders across the entire state. Joe’s supporters outnumber his opponents’ by an astounding ratio of more than 30 to 1. You can learn more about Joe and his plans at [ http://www.joemartin.org/ ]www.joemartin.org. I hope you will pass this note on to your friends, relatives and colleagues and ask them to support Joe Martin for State School Superintendent. Thank you for your consideration. P.S. For those of you who live outside of Georgia, please consider contacting your friends, relatives and colleagues who live in Georgia.

Marshall D. Orson Joe Martin for Georgia State School Supt. Campaign[ http://www.joemartin.org/ ]www.joemartin.org

Message 10/25/2010 5:06 PMFrom: Daniel E. DrakeTo: [email protected]: [email protected]: Re: Joe Martin for Georgia State School Superintendent

Marshall:

I would appreciate not receiving these type of emails on my work email. My personal email is

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[email protected]

Thanks for understanding.

-Dan

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

[email protected] on Monday, October 25, 2010 at 10:32 AM -0400 wrote:As many of you know, I have spent most of my community time working to support public education. And with this experience in mind, I am writing to ask your support for Joe Martin, for State School Superintendent in the general election on Tuesday, November 2nd. Joe has been one of the foremost advocates for education in Georgia for many years. He served with distinction on his local school board for twenty years and had a key role on three state education commissions, including taking a lead role in drafting the state’s funding formulas. For the last six years, he has headed a statewide organization to improve all of Georgia’s schools. Joe is dedicated to providing a world-class education for all of our children. His opponents in the race simply do not have the background and experience that Joe would bring to the position.Joe has run a non-partisan campaign, recognizing that education must rise above everyday politics if we are to provide our children a world class education. Joe’s main opponent’s latest attack seeks to distract from the reality that Joe has the support of parents, teachers, superintendents, and business and community leaders across the entire state. Joe’s supporters outnumber his opponents’ by an astounding ratio of more than 30 to 1. You can learn more about Joe and his plans at [ http://www.joemartin.org/ ]www.joemartin.org. I hope you will pass this note on to your friends, relatives and colleagues and ask them to support Joe Martin for State School Superintendent. Thank you for your consideration. P.S. For those of you who live outside of Georgia, please consider contacting your friends, relatives and colleagues who live in Georgia.

Marshall D. Orson Joe Martin for Georgia State School Supt. Campaign[ http://www.joemartin.org/ ]www.joemartin.org

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Message 9/10/2010 10:19 AMFrom: [email protected]: Daniel E. DrakeCc: [email protected]: confirming Oct 20thAttachments: Attach0.html 1K

We need to go to print on our materials so wanted to confirm your availability for the Oct 20th meeting. Thanks.

Marshall D. Orson Joe Martin for Georgia State School Supt. Campaign[ http://www.joemartin.org/ ]www.joemartin.org

Message 9/10/2010 10:20 AMFrom: Daniel E. DrakeTo: [email protected]: [email protected] G. MOSELEY IISubject: Re: confirming Oct 20th

I am still awaiting final go-ahead from Mrs Tyson. I would expect we would have something later today or Monday.

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

[email protected] on Friday, September 10, 2010 at 10:19 AM -0400 wrote:We need to go to print on our materials so wanted to confirm your availability for the Oct 20th meeting. Thanks.

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Marshall D. Orson Joe Martin for Georgia State School Supt. Campaign[ http://www.joemartin.org/ ]www.joemartin.org

Message 9/8/2010 10:57 PMFrom: [email protected]: Daniel E. DrakeCc: "Nancy Moore" <[email protected]>"Marshall D. Orson" <[email protected]>Subject: ELPC Meeting on Oct 20th

Dan,in follow-up to my voicemails, I want to confirm that we would like to move your program to our October 20th meeting. Given the level of interest, we think the earlier meeting date makes sense. We need to finalize our handouts so it would be great if you can confirm this change.I am having to send this from my blackberry as my regular email is down.Marshall OrsonSent from my Verizon Wireless BlackBerry

Message 9/9/2010 9:49 AMFrom: [email protected]: Daniel E. DrakeCc: [email protected]: Re: ELPC Meeting on Oct 20thAttachments: Attach0.html 3K

8;45am breakfast and 9:15 am for the business portion (usually runs until10:45 or 11:00)

Marshall D. Orson Joe Martin for Georgia State School Supt. Campaign[ http://www.joemartin.org/ ]www.joemartin.org

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-----Original Message-----From: Daniel E. Drake <[email protected]>To: [email protected]: Nancy Moore <[email protected]>; Marshall D. Orson <[email protected]>Sent: Thu, Sep 9, 2010 9:46 amSubject: Re: ELPC Meeting on Oct 20th

What time is that meeting? Thanks

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[ mailto:[email protected] ][email protected][ http://www.dekalb.k12.ga.us/planning/ ]http://www.dekalb.k12.ga.us/planning/

[ mailto:[email protected] ][email protected] on Wednesday, September 08, 2010 at 10:57 PM-0400 wrote:>Dan,>in follow-up to my voicemails, I want to confirm that we would like to>move your program to our October 20th meeting. Given the level of>interest, we think the earlier meeting date makes sense. We need to>finalize our handouts so it would be great if you can confirm this change.>I am having to send this from my blackberry as my regular email is down.>Marshall Orson>Sent from my Verizon Wireless BlackBerry

Message 9/9/2010 9:46 AMFrom: Daniel E. DrakeTo: [email protected]

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Cc: "Nancy Moore" <[email protected]>"Marshall D. Orson" <[email protected]>Subject: Re: ELPC Meeting on Oct 20th

What time is that meeting? Thanks

Daniel E Drake, PE, AICP, PMPDirector of Planning and ForecastingDeKalb County School System1780 Montreal RdTucker, Georgia 30084678-676-1332 (telephone) 678-676-1449 (fax)[email protected]://www.dekalb.k12.ga.us/planning/

[email protected] on Wednesday, September 08, 2010 at 10:57 PM -0400 wrote:Dan,in follow-up to my voicemails, I want to confirm that we would like to move your program to our October 20th meeting. Given the level of interest, we think the earlier meeting date makes sense. We need to finalize our handouts so it would be great if you can confirm this change.I am having to send this from my blackberry as my regular email is down.Marshall OrsonSent from my Verizon Wireless BlackBerry