summer 2019...6 7 delicate daydream key pieces summer / 2019 look / one embrace the femininity....
TRANSCRIPT
Street Style Looks
Summer /
2019
Hi! we’re Indola, a hair-beauty brand
inspired by real life and the people in it.
People just like you. True individuals
looking to explore and express their
inner awesomeness. That’s why we
champion street-style + digital, and their
combined power to inform and inspire.
Seeking, creating and sharing
real-time, ready-to-wear hair trends that
empower our hairdressers with the tools to
help you create the best version of yourself.
So keep being you, own your look,
and we promise to be right there,
keeping you real, and making you,
YOU.
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We believe in the power of SELF.
In knowing who WE are as individuals
and celebrating OUR own quirks. In never
hiding what lies beneath, and DARING to
EXPRESS what makes us all UNIQUE.
This is our drive, why we get up for work.
And the core notion that leads us forward
to find new like-minded talent to help us
shape our ambition to be REAL. Because
as someone famous once said “be yourself,
everyone else is already taken.”
Say hello to Paddy, our latest addition to our growing talent pool of young and hungry creative style-makers.
Paddy McDougall
Indola Global Ambassador
In the world of hairdressing Paddy
McDougall is a multi-instrumentalist.
Ask him to cut, colour or style,
and he’ll do it all with skill, grace
and a smile on his face. Hailing from
renowned salon group Rainbow
Room International and based out
of Glasgow, Paddy is one of the UK’s
most promising young hair talents
today. With a spot in the prestigious
Fellowship for British Hairdressing
F.A.M.E Team, and being a core
member in Duffy’s artistic entourage
– styling shows for the likes of Rick
Owens, Y3, and Maison Margiela –
his future looks bright. So we’re
naturally delighted to welcome him
into our world of real and wearable
street-style looks. So dive in, and
get inspired by his creative vision.
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Delicate Daydream
Key pieces
Summer /
2019
Look /
One
Embrace the femininity. Comfortable soft
pinks and textural nude-colour loungeware
oozes effeminism; this look is about
comfort, self-love, and taking time out. STYLING by Isis Rodríguez
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Colour is all about seamless, laminated blending of tones and depths along the length to interpret the feminine, luxe elements of this trend.
Street Style Looks
Look /
One
This trend is all about about clean,
sleek hair. We are still channelling
natural textures but with a more
refined, opulent feel to the hair.
This gives the whole trend an
overriding femininity which is
reflected in every aspect of the look.
VIOLET HAIR
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Blown Out Wave
It is all about fluidity with
a luxe feel. These blown out
waves really capture the feel
of the trend. Discover how
to recreate this look.
Must-Have /
ProductsGet the look
BEFORE
AFTER
SETTING Volume & Blow-dry Spray
Brings to your hair an explosive
volume & body, high shine,
this hero product will allow you
fast blow-drying,and helps to
protect against blow-dry damage.
As easy does it
GLAMOROUS OIL Shampoo
Deeply nourishes all types of hair,
seals the surface and reduces
hair breakage for a beautiful soft,
glamorous & glossy hair.
#COLORBLASTER – Aden
Update your colour status with our
caring washout toning conditioners
for insta-trending looks that
are sure to get you liked.
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Lavish Culture
Key pieces
Summer /
2019
Look /
Two
It’s streetwear, but with a high-fashion
edge; it’s not about comfort, it’s about
fashion. Pair easily-accessible street
mainstays like trainers, baggy hoodies
and tracksuits with opulent detailing
and pricy handbags. STYLING by Isis Rodríguez
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Look /
Two
Street Style Looks
Styling is kept really simple using
the natural fall from the haircut to
show off the interest in the hair colour.
Lavish Culture is all about pushing
things a little further and we
really wanted to get that across
in the hair, by adding in small
details, while exaggerating certain
elements. Freehand Painting
really taps into this trend.
FREEHAND PAINTING
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The focus on the front really
brings it back to the individual,
who’s face it is we are framing.
While the subtlety we have harnessed
in this interpretation ensures this look
maintains a slightly unforced feel which
ensures it stays both cool and high end.
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Must-Have /
ProductsGet the look
BEFORE
AFTER
This is all about creating
texture and movement in
the hair while still staying
true to the line of the hair cut.
Discover how to recreate
this look.
New /
Treatment
REPAIR Treatment
Our active Guar Extract ingredient
reconstructs the hair fiber from inside
out for 100% replenishment; while our
Marula Oil formula seals the hair surface
and helps to prevent further damages.
TEXTURE Fibermold
Mega fibers for remoldable,
medium control looks and
high lasting shine.
REPAIR Shampoo
Infused with Marula Oil, replenishes
the hair structure from within for
a higher level of in-depth nourishment
and up to 95% less hair breakage.
indola.com
Summer /
2019