Street Style Looks

Summer /

2019

Hi! we’re Indola, a hair-beauty brand

inspired by real life and the people in it.

People just like you. True individuals

looking to explore and express their

inner awesomeness. That’s why we

champion street-style + digital, and their

combined power to inform and inspire.

Seeking, creating and sharing

real-time, ready-to-wear hair trends that

empower our hairdressers with the tools to

help you create the best version of yourself.

So keep being you, own your look,

and we promise to be right there,

keeping you real, and making you,

YOU.

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We believe in the power of SELF.

In knowing who WE are as individuals

and celebrating OUR own quirks. In never

hiding what lies beneath, and DARING to

EXPRESS what makes us all UNIQUE.

This is our drive, why we get up for work.

And the core notion that leads us forward

to find new like-minded talent to help us

shape our ambition to be REAL. Because

as someone famous once said “be yourself,

everyone else is already taken.”

Say hello to Paddy, our latest addition to our growing talent pool of young and hungry creative style-makers.

Paddy McDougall

Indola Global Ambassador

In the world of hairdressing Paddy

McDougall is a multi-instrumentalist.

Ask him to cut, colour or style,

and he’ll do it all with skill, grace

and a smile on his face. Hailing from

renowned salon group Rainbow

Room International and based out

of Glasgow, Paddy is one of the UK’s

most promising young hair talents

today. With a spot in the prestigious

Fellowship for British Hairdressing

F.A.M.E Team, and being a core

member in Duffy’s artistic entourage

– styling shows for the likes of Rick

Owens, Y3, and Maison Margiela –

his future looks bright. So we’re

naturally delighted to welcome him

into our world of real and wearable

street-style looks. So dive in, and

get inspired by his creative vision.

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Delicate Daydream

Key pieces

Summer /

2019

Look /

One

Embrace the femininity. Comfortable soft

pinks and textural nude-colour loungeware

oozes effeminism; this look is about

comfort, self-love, and taking time out. STYLING by Isis Rodríguez

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Colour is all about seamless, laminated blending of tones and depths along the length to interpret the feminine, luxe elements of this trend.

Street Style Looks

Look /

One

This trend is all about about clean,

sleek hair. We are still channelling

natural textures but with a more

refined, opulent feel to the hair.

This gives the whole trend an

overriding femininity which is

reflected in every aspect of the look.

VIOLET HAIR

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Blown Out Wave

It is all about fluidity with

a luxe feel. These blown out

waves really capture the feel

of the trend. Discover how

to recreate this look.

Must-Have /

ProductsGet the look

BEFORE

AFTER

SETTING Volume & Blow-dry Spray

Brings to your hair an explosive

volume & body, high shine,

this hero product will allow you

fast blow-drying,and helps to

protect against blow-dry damage.

As easy does it

GLAMOROUS OIL Shampoo

Deeply nourishes all types of hair,

seals the surface and reduces

hair breakage for a beautiful soft,

glamorous & glossy hair.

#COLORBLASTER – Aden

Update your colour status with our

caring washout toning conditioners

for insta-trending looks that

are sure to get you liked.

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Lavish Culture

Key pieces

Summer /

2019

Look /

Two

It’s streetwear, but with a high-fashion

edge; it’s not about comfort, it’s about

fashion. Pair easily-accessible street

mainstays like trainers, baggy hoodies

and tracksuits with opulent detailing

and pricy handbags. STYLING by Isis Rodríguez

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Look /

Two

Street Style Looks

Styling is kept really simple using

the natural fall from the haircut to

show off the interest in the hair colour.

Lavish Culture is all about pushing

things a little further and we

really wanted to get that across

in the hair, by adding in small

details, while exaggerating certain

elements. Freehand Painting

really taps into this trend.

FREEHAND PAINTING

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The focus on the front really

brings it back to the individual,

who’s face it is we are framing.

While the subtlety we have harnessed

in this interpretation ensures this look

maintains a slightly unforced feel which

ensures it stays both cool and high end.

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Must-Have /

ProductsGet the look

BEFORE

AFTER

This is all about creating

texture and movement in

the hair while still staying

true to the line of the hair cut.

Discover how to recreate

this look.

New /

Treatment

REPAIR Treatment

Our active Guar Extract ingredient

reconstructs the hair fiber from inside

out for 100% replenishment; while our

Marula Oil formula seals the hair surface

and helps to prevent further damages.

TEXTURE Fibermold

Mega fibers for remoldable,

medium control looks and

high lasting shine.

REPAIR Shampoo

Infused with Marula Oil, replenishes

the hair structure from within for

a higher level of in-depth nourishment

and up to 95% less hair breakage.

indola.com

Summer /

2019