summer school 2012 brochure

DISCOVERING ENTREPRENEURSHIP & INNOVATION ACROSS CULTURES SUMMER SCHOOL 2012

SCHOOL OF BUSINESS ADMINISTRATION IS MEMBER OF

INDEXSUMMARYWHY STUDY IN SWITZERLAND?

DESCRIPTIONSUMMER SCHOOLOBJECTIVESADVANTAGESFACTS & FIGURES

PROGRAMINTERNATIONAL TEAMORGANIZERS INSTITUTE FOR ENTREPRENEURSHIP & SME

PLACEHEG FRIBOURG

ADDITIONAL INFORMATIONTHE COUNTRYTHE CITYTRANSPORTACCOMMODATIONIMPORTANT FACTS

PARTNERS

33

44555, 6

7, 8

9, 10, 11 11

1212

131314141515

16

2 Summer School 2012


The Institute for Entrepreneurship in Fribourg, (www.entrepreneurshipinstitute.ch) Switzerland is offering a Business Summer School featuring an intensive program of specialized studies in international entrepreneurship, together with innovation and technology, in a multicultural envi-ronment.This program focuses on MA students from five different countries, (Canada, the USA, Mexico, Brazil, France & Switzerland) who have demonstrated excellent academic achievement. These students will have the opportunity to study Swiss national companies as well as multinational companies based in Switzerland. This program provides the knowledge, tools and conceptual framework needed to undertake entrepreneurial activities in an international environment using a different management approach in Europe. One of the main aims of the course is to provide a dynamic model for understanding and foster-ing visionary thinking and entrepreneurship that will prepare you to act more entrepreneurially.

WHY STUDY IN SWITZERLAND?According to the European Innovation Union Scoreboard 2011, Switzerland is a leader in this field, scoring highly innovation and creativity. In fact it is the overall innovation leader, outper-forming all EU Member States. It’s growth performance is also above that of the EU27 and it performs exceptionally in terms of its intellectual assets and most economic indicators.

SUMMARY


SUMMER SCHOOLThe summer school is a two-week seminar, o taught in English by a multinational team. Stu-dents will have the opportunity to take part in the gest lectures with Swiss undergraduates and to visit national and multinational companies that are based in Switzerland. They will also gain experience by exploring the international business environment using a different approach to management that is seen in other European countries.This focus on visionary and entrepreneurial thinking will provide them with the knowledge, tools and conceptual framework required to undertake any kind of activity, but especially entrepre-neurial and organizational activities. Participants will learn the characteristics of entrepreneurs and how entrepreneurial activity systems are designed. They will also learn how to apply and use the entrepreneurial model of vision in order to understand entrepreneurial behavior in multi-cultural environments and use it as a basis for developing their own visionary and entrepreneur-ial systems thinking. The course lays the foundation for entrepreneurial activities both inside and outside existing organizations, which is why visits to national and multinational companies take place during summer school.The second difference is the cosmopolitan mix you will find on this course from teachers to students. At the end of the course, you should be able to act entrepreneurially and to engage in an entre-preneurial process. You should be capable of identifying business opportunities, developing a vision, defining entrepreneurial activity systems, and establishing the support structure needed to translate your ideas into action. Whether or not you become an entrepreneur, the course should stimulate your potential entrepreneurial and intrapreneurial behavior.

DESCRIPTION


OBJECTIVESLearning and using systemic model of visionary thinking to design entrepreneurial activity systemsProvide the knowledge, tools and conceptual frame work needed to undertake entrepreneuri-al activities in an international environment.Develop control over implementation of strategic decisions, strategic reviews and adaptation to the competitive markets

ADVANTAGESMulticultural environmentInternational professors Innovation & Entrepreneurship technologyThe world’s most innovative country (INSEAD The business School of the world*)

*http://www.globalinnovationindex.org/gii/GII%20COMPLETE_PRINTWEB.pdf

FACTS & FIGURESDEGREE CERTIFICATEStudents who successfully participate in the summer school will acquire an official certificate of participation from the Institute of entrepreneurship/ School of Business Administration in Fribourg Switzerland, along with guaranteed credit at their home university, thanks to bilateral agreements.

CREDIT POINTSThose who participate successfully will be awarded 7 European Credit Points.

ADMISSION CRITERIA This program focuses on M.A students with excellent academic achievement. English Skills, B1 European level are essential. Previous knowledge of entrepreneurship is taken into account in your application.

PRICE FOR STUDENTSTwo-week certificate program 3’100 CHF

CLOSING DATE FOR APPLICATIONSApril 15.2012


PARTICIPATION BY M.A STUDENTSThe participants in the Summer School are M.A students from different universities, such as Lorriaine University, in France; HEC Montreal in Canada; WPI in the United States; Tecnologico de Monterrey in Mexico and UNINOVE University in Brazil. This group will mix with local Master’s students in Business Administration.Participation is strictly limited for summer school students.

EVALUATIONPre-Course Assignment 20%Fieldwork Project – Team 20% Personal Entrepreneurial Model 50%Attentiveness and contributions 10%Total 100%

The overall score for passing the course – including all course activities - is 60%.

ORGANIZED VISITSAs part of the Summer Business School, and in order to enhance in a practical way the knowl-edge that students acquire in the different courses, we organize dedicated visits to different corporations, multinational companies and international ones.


SUNDAY10 JUNE

MONDAY11 JUNE

TUESDAY12 JUNE

WEDNESDAY13 JUNE

THURSDAY14 JUNE

FRIDAY15 JUNE

SATURDAY16 JUNE

16:00-17:00Arrival

inFribourg

8:45-9:45Brunch

reception and welcome

9:45-10:45Summerschool

presenta-tion

10:45-11:45Vision of

innovation for

Fribourg

11:45-13:00Lunch

bachelor’sstudents

13:00-16:45Business

acrossculturesBachelor students

8:45-11:45The field of entrepre-neurship

11:45-13:00Lunch

13:00-16:45Types of

entrepre-neurs / small

business owner-

managers

8:45-11:45Identifying opportuni-

ties

11:45-13:00Lunch

13:00-16:45Incubator and entre-preneurs

Guest speaker

19:00-22:00Case study

8:45-11:45Defining

own entre-preneurial

model

11:45-13:00Lunch

13:00-16:45Designing

and implement-

ing an inspiring

vision

8:45-11:45Outdoor

event

16:45Free

8:45-11:45CEMEX Global

center for technology

and innovation

Brügg

11:45-13:00Lunch

13:30-17:00Techno-

park Zurich

Commer-cialization

of innovation

17:30-19:00Banking

and innovation

Zurich


SUNDAY17 JUNE

MONDAY18 JUNE

TUESDAY19 JUNE

WEDNESDAY20 JUNE

THURSDAY21 JUNE

FRIDAY22 JUNE

SATURDAY23 JUNE

Free Free8:45-11:45Designing an entre-preneurial

system

11:45-13:00Lunch

13:00-17:00SME’s, family

business and

technology entrepre-neurship

19:00-22:00BBQ Fribourg

8:45-11:45Creaholic

Bienne Creativity

break

11:45-13:00Lunch

13:00-17:00Watch

industryBienne

Branding and innova-

tion

8:45-11:45Creaholic

Bienne Innovation

factory

11:45-13:00Lunch

13:00-17:00Creaholic

Bienne Making ideas

happen

8:45-11:45Management

of synchronicity

Fribour-gissimanetwork

event

11:45-13:00Lunch

13:00-17:00Entrepre-neurs and

story of success

19:00-22:00Case study

8:45-11:45Fieldwork presenta-

tions

11:45-13:00Lunch

13:00-17:00Fieldwork presenta-

tions

19:00-22:00Closing night


RICO BALDEGGER International Entrepreneurship / http://www.ricobaldegger.chProfessor of Management and Entrepreneurship at the School of Business Adminis-tration Fribourg, Rico J. Baldegger directs the Entrepreneurship & SME Institute and acts as academic coordinator of the Master in Entrepreneurship. He graduated from the University of St Gallen and obtained his doctorate from the University of Fribourg. He is the author of numerous publications on entrepreneurship, internationalization of SME’s and the reorganization of family businesses. Moreover, He is a serial entrepre-neur, as is demonstrated by the many companies he created.

GREGORY GERHARDT Entrepreneurial Marketing Gregory is co-founder and CEO of Amazee Labs, a Zurich domiciled web Develop-ment Company. Before he was swallowed by the web industry, he studied law and worked for Marketing Professor Dr. Manfred Bruhn at the University of Basel, followed by some years in management support at Bank Julius Baer. With this background, he knows how to translate the fiercest business challenges into simple solutions - be it in marketing or web development. Fun fact: Gregory loves windsurfing, paragliding and trekking, the further out, the better.

INTERNATIONALTEAM


CHRISTOPHE SCHMITTBusiness IdeasMr. Schimtt holds the chair of Entrepreneurship at the University of Lorraine. He works in the field of student entrepreneurial culture development. He developed tools and methods such as IDéO in order to evaluate the potential of business opportunities. He has also written several articles and published books about entrepreneurship. His lat-est book deals with the notion of value of products and services in SMEs.

LOUIS!JAQUES FILION Visionary and Entrepreneurial ThinkingLouis Jacques Filion is the Rogers-J.A. Professor of Entrepreneurship at HEC MON-TREAL, the Montreal Business School. His specialty area is entrepreneurship. His academic background includes a B.A. (Classics) from St-Laurent College (University of Montreal) (1966), a B.A. (Honours) in Political Science from the University of Ot-tawa (1968), an M.A. in International Studies from the University of Ottawa (1974), an M.B.A. from H.E.C. Montreal (1976) and a Ph.D. in Entrepreneurship and Systems from the University of Lancaster, Great Britain (1988). Dr. Filion’s broad professional experi-ence in entrepreneurship and management includes the fields of human resources, operations management and marketing. He created and managed small businesses. In 2004, he received the Lifetime Achievement Award from the Canadian Council of Small Business and Entrepreneurship (CCSBE - CCPME) for his contribution to the field of entrepreneurship. In 2008 he received the prestigious Entrepreneurship Pro-motion Emeritus Award in recognition of his career-long commitment to the promotion of an entrepreneurial culture among young people.

ELMAR MOCKInnovation & CreativityElmar Mock is an engineer in microtechnology at the Higher Technical School of Bienne. He was with Jacques Müller co-inventor of the Swatch watch, under the direction of Ernst Thomke in the late 1970s, before founding his own company in Biel engineering and technical consultation called “Creaholic” in 1986. For over 20 years; a team of innovators, thinkers, designers, prototype makers and technologists; generate ideas and work hard to turn them into successful commercial realities. Creaholic has completed over 600 projects for dozens of companies, created several spin-offs and generated over 150 patents in various fields.


JEROME SCHAUFELDTechnological EntrepreneurMr. Schaufeld’s wealth of experience in entrepreneurship, operations and general management of technology-based companies ranges from his current role as Profes-sor of Entrepreneurship at WPI to an assignment as a commercialization consultant at Children’s Hospital in Boston. He served as Director of the RI Slater Fund, past Presi-dent and CEO of Mass Ventures and has a “hands on” track record in several early stage companies that ranges from functional to board level advisory roles. He was co-founder of a venture capital funded, technology based company called Phoenix Controls Corporation. He also founded the Incus Group which is a CEO level business acquisition and resource organization.

ORGANIZERS INSTITUTE FOR ENTREPRENEURSHIP & SMEwww.entrepreneurshipinstitute.ch

ANDREA CHAVARRIAStudying abroad advisor & students [email protected]

MARILYNE [email protected]

SANDY MAILLARDCoordinator [email protected]


HEG FRIBOURGThe School of Business Administration Fribourg was founded in 1991. It is part of the network of the University of Applied Science Western Switzerland (HES-SO), as are the schools of Geneva, Laus-anne/Yverdon, Neuchâtel and Sion. A total of more than 16,000 students attend courses in all areas.The HEG of Fribourg, which specializes in the domain of management, offers all types of recognized courses, such as BA in Business and MSc in Business Administration, with a major in Entrepreneur-ship. It also offers an EMBA in Integrated Management, as well as various other types of postgradu-ate courses in environmental studies, public management and communication. Because practical aspects are at the heart of its teaching, the school works closely with businesses and it is this feature that distinguishes the School of Business Administration from traditional universities. In addition to specialized and recognized competences in !nance and entrepreneurial matters, the School of Business Administration (HEG-FR) stands out for its multilingualism (French, German, Eng-lish) and multiculturalism.

PLACE

Institute for Entrepreneurship & Small and Medium Sized Enterpriseswww.entrepreneurshipinstitute.ch

Haute Ecole de Gestion de FribourgCh. du Musée 4 / CH-1700 FribourgPhone: +41 26 429 63 59Fax: +41 26 429 63 [email protected]@edu.hefr.ch


ADDITIONAL INFORMATION

Fribourg Bern Capital of Switzerland

Zurich Economical Center

Basel Cultural Center

Genève International Center, Headquarter of UN

THE COUNTRYSwitzerland has a great deal to offer: cultural diversity, multilingualism, stunning scenery and, of course, its people. It has four national languages, (German, French, Italian and Rumantsch)Switzerland prides itself on its high standard of publicly-funded education. Switzerland’s economy is based on a highly quali!ed labor force performing highly skilled work. The main areas include micro-technology, hi-tech, biotechnology and pharmaceuticals, as well as banking and insurance. Small and medium-sized enterprises play an extremely important role in the Swiss economy.

The quality of life in Swiss towns is high. Based on criteria such as political, economic, and social life and the level of public service provision.


THE CITYFribourg (French), (German: Freiburg) is the capital of the Swiss Canton of Fribourg and the district of Sarine. It is located on the banks of the river Saane /Sarine on the Swiss plateau, and is an important economic, administrative, and educational center on the cultural border between German and French Switzerland (Romandy). Fribourg is known for its cultural plurality, its university, and its gastronomy. Fribourg’s cultural, artistic and night life has developed mainly thanks to student participation. The multilingual dimension is deeply rooted in the everyday life of Fribourg’s inhabitants. Fribourg is a link between the French and the German parts of Switzerland. Whether they come from Switzerland or abroad, students often pick Fribourg because of its bilingual plus as a study option only.

TRANSPORTSwitzerland has about 20,300 km (12,600 miles) of public transport network; this is comple-mented by another 2,000 (1,240 miles) run by private railways. The trains are carefully integrated with other forms of transport - buses and boats.In Switzerland the public transport system is very well developed. Trains and busses are con-venient to all destinations.Overall travel time by train from Fribourg station to:

Bern: 0:22 h / Zürich: 1:24 h / Basel: 1:21 h / Lausanne: 0:40 h / Genève: 1:20 h You can travel all around Switzerland using different ticket options; for information go to http://www.sbb.ch/en/home.html


ACCOMMODATIONBecause we understand cultural differences, we offer different options and invite you to choose what suits you best:

Basic option: a simple room in the dormitories of a resident student.Student’s apartment: the price depends on the apartment.Hotel room: price varies depending on the hotel.*

Alpha hotels:

NH Hotels:

Please let us know which one is your option. Changes are not available

IMPORTANT FACTSCost for flights is about 1,500 USD for a return ticketYou must ensure that your insurance covers all major risks in Switzerland (especially health insurance, international coverage)Please book our offer at your international program office. Fribourg does not have an international airport; you must travel to Geneva or Zurich.

TAKE A LOOK AT THE FOLLOWING LINKS RELATED TO SWITZERLAND In Switzerland: Switzerland Tourism In train: CFF In Plane: Swiss, Easyjet, Ebookers, Airports Geneva and Zurich


PARTNERS

summer school 2012 brochure

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