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    (2010-2011)

    PROJECT REPORT

    ON

    SUBMITTED BY:

    GAURAV PRAKASH

    BBA FINAL YEAR

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    Acknowledgement

    A formal statement of acknowledgement will hardly meet the ends of the justicein the matter of expression of my deeply felt sincere and allegiant gratitude to

    all those who encouraged me and helped me during my study.

    It gives me immense pleasure, to express my unfeigned and sincere thanks and

    gratitude to Mr. Manoj Mitalfaculty Onkarmal somani college, jodhpur for

    her assistance, advice and support throughout the preparation of this report.

    I express my sincere thanks to our beloved principal Prof. N.L.Sahel,for

    giving valuable support and encouragement in preparing this report.

    I am also thankful toMr. Naveen Chodhary for giving me valuable informationregarding his concern.

    I am also very thankful to all my respondents who took time out of their busy

    schedules and helped me in carrying out this project.

    GAURAV PRAKASH

    (B.B.A. AL)

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    CONTENTS

    S.NO. TOPIC PAGENO.

    1. Introduction 1

    2. Industry Profile 4

    3. Origin & Development of Industry 5

    4. Growth & Present States of Industry 11

    5. Future of the Industry 13

    6. Main Objectives of the Company 15

    7. Growth & Development of

    Organization 19

    8. Functional Dept. of the Organization 20

    9. Organization Structure 22

    10. Product and service profile of the organization

    Competitors 2511. Market profile of the Organization 26

    12. Discussion on Training 28

    13. Description of live Experience 32

    14. Research Methodology 33

    15. Analysis and Intrepretation 37

    16. Summary and Conclusions 49

    17. Recommendations & Conclusion 50

    18. Questionare

    19. Bibliography

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    PREFACE

    The purpose of this report is to literally act as a window to the projects

    Undertaken as a part of the Internship with the Organization MAS FINANCIAL, that

    aims to define the breadth depth and scope of the various thinking processes and

    mechanics that actually synthesized the projects undertaken.

    The objective of the project was to understand the working environment, culture

    and offerings of the company. This was to be done along with visiting Clients in

    New Delhi for the purpose of increasing their awarenes s regarding Investment in

    the services domain and in turn identifying potential prospects wherever possible.

    The methodology followed was of finding out marketing strategy of clients and

    meeting them up for the purpose of understanding their corporations .

    The project proved to be a great learning experience which taught me that it is not

    only our offerings but also our attitude, flexibility and innovation seconded by

    right amount of aggression which is important for sales.

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    Introduction

    Financial services refer to services provided by the finance industry. The

    finance industry encompasses a broad range of organizations that deal

    with the management of money. Among these organizations arebanks,

    credit card companies, insurance companies, consumer finance

    companies, stock brokerages, investment funds and some government

    sponsored enterprises. As of 2004, the financial services industry

    represented 20% of the market capitalization of the S&P 500 in the United

    States. With increasing importance of money in every aspect of live its

    very important to manage this crucial aspect with the development in

    hand and the changing scenario of the world the need of the financial

    services industries was realized the concept was firstly tailored in U.S.A.

    Thus in present situation we are having multiple organization providing

    financial services other than banks. With the changing outfit of the

    financial market the attitude of the service is transforming day by daywith technical and other developments.

    History of financial service

    In the United States

    The term "financial services" became more prevalent in theUnited States partly as a result of

    theGramm-Leach-Bliley Actof the late 1990s, which enabled different types of companies

    operating in the U.S. financial services industry at that time to merge.Companies usually

    have two distinct approaches to this new type of business. One approach would be a bank

    which simply buys an insurance company or an investment bank, keeps the originalbrandsof

    the acquired firm, and adds theacquisitionto its holding company simply to diversify

    itsearnings. Outside the U.S. (e.g., inJapan), non-financial services companies are permitted

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    within theholding company. In this scenario, each company still looks independent, and has

    its own customers, etc. In the other style, a bank would simply create its own brokerage

    division or insurance division and attempt to sell those products to its own existing

    customers, with incentives for combining all things with one company.

    Bank

    A "commercial bank" is what is commonly referred to as simply a "bank". The term

    "commercial" is used to distinguish it from an "investment bank", a type of financial

    services entity which, instead of lending money directly to a business, helps

    businesses raise money from other firms in the form ofbonds (debt) orstock(equity).

    Private banking - Private banks provide banking services exclusively

    to high net worth individuals. Many financial services firms require aperson or family to have a certain minimum net worth to qualify for

    private banking services. Private banks often provide more

    personal services, such as wealth management and tax planning,

    than normal retail banks.

    Capital market bank - bank that underwrite debt and equity, assist

    company deals (advisory services, underwriting and advisory

    fees), and restructure debt into structured finance products.

    Asset management - the term usually given to describe companies

    which run collective investment funds.

    Hedge fund management - Hedge funds often employ the services of

    "prime brokerage" divisions at major investment banks to execute

    their trades.

    Custody services - Custody services and securities processing is a kind of

    'back-office' administration for financial services. Assets under custody in

    the world was estimated to $65 trillion at the end of 2004.

    Insurance

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    Insurance brokerage - Insurance brokers shop for insurance

    (generally corporate property and casualty insurance) on behalf of

    customers. Recently a number of websites have been created to

    give consumers basic price comparisons for services such as

    insurance, causing controversy within the industry.

    Insurance underwriting - Personal lines

    insurance underwriters actually underwrite insurance for

    individuals, a service still offered primarily through

    agents, insurance brokers, and stock brokers. Underwriters may

    also offer similar commercial lines of coverage for businesses.

    Activities include insurance andannuities, life insurance,

    retirement insurance, health insurance, and property & casualty

    insurance.

    Reinsurance - Reinsurance is insurance sold to insurers

    themselves, to protect them from catastrophic losses.

    Other financial services

    Intermediation or advisory services - These services involve

    stock brokers (private client services) and discount brokers.

    Stock brokers assist investors in buying or selling shares.

    Primarily internet-based companies are often referred to as

    discount brokerages, although many now have branch offices toassist clients. These brokerages primarily target individual

    investors. Full service and private client firms primarily assist

    execute trades and execute trades for clients with large

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    amounts of capital to invest, such as large companies, wealthy

    individuals, and investment management funds.

    Private equity - Private equity funds are typically closed-end

    funds, which usually take controlling equity stakes in

    businesses that are either private, or taken private once

    acquired. Private equity funds often use leveraged buyouts

    (LBOs) to acquire the firms in which they invest. The most

    successful private equity funds can generate returns

    significantly higher than provided by the equity markets

    Venture capital - Venture capital is a type of private equity capital

    typically provided by professional, outside investors to new,

    high-potential-growth companies in the interest of taking the

    company to an IPO or trade sale of the business.

    Angel investment - An angel investoror angel (known as a

    business angel or informal investor in Europe), is an affluent

    individual who provides capital for a business start-up, usually

    in exchange for convertible debt or ownership equity. A small

    but increasing number of angel investors organize themselves

    into angel groups or angel networks to share research and pool

    their investment capital.

    Conglomerates - A financial services conglomerate is a financial

    services firm that is active in more than one sector of the

    financial services market e.g. life insurance, general insurance,

    health insurance, asset management, retail banking, wholesale

    banking, investment banking, etc. A key rationale for the

    existence of such businesses is the existence of diversification

    benefits that are present when different types of businesses are

    aggregated i.e. bad things don't always happen at the same

    time. As a consequence, economic capital for a conglomerate is

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    usually substantially less than economic capital is for the sum of

    its parts.

    INDUSTRY PROFILE

    MASis specialized retail financing organization engaged in financial servicessince1988, registered with Reserve Bank ofIndia as an NBFC.

    We at MASare excited at the vast opportunity this sector offers .

    MASaims to have a very significant market share in financial services distributionwithMICRO FINANCEas its thrust area of activities .

    Micro credit distribution in particular assumes lots of importance as the credit is to begiven to those classes which have to be understood and assessed from variousperspectives of creditability in absence of proper and systematic credit documents.

    We are determined to accomplish the mission with dedicated team efforts and a vast DISTRIBUTION NETWORK

    We very firmly believe that the large middle end and lower income group are thedrivers of economy and deserves the perfect FINANCIAL SERVICES.

    ICICI Venture Fund Management Company Limited

    y ICICI Venture Fund Management Company Limited, the privateequity arm ofICICI Bank Ltd., Indias second biggest lender, hasinvested INR 400 Million through a mezzanine fund, IndiaAdvantage Fund - VII. The investment is in the form of redeemablepreference shares.

    y It will help MAS to fuel its ambitious growth plans. I-Venturethrough this investment partners one of the leading financialservices company of Gujarat having a long term strategy to be oneof the premier financial services provider.

    The Bellwether Micro Finance Fund.

    y Bellwether has the backing of some of the leading names in themicrofinance sector; both in India and the world.

    y It is the result of the collaborative effort between two leadinginternational microfinance investors and an Indian fund managerwith local presence and expertise.

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    y Visit the website at: http://www.bellwetherfund.com

    Nederlandse Financierings Maatschappij voorOntwikkelingslanden N.V.

    y FMO an entrepreneurial development bank of the Netherlands hasinvested INR 434.71 Million in equity through CumulativeCompulsorily Convertible Preference Shares.

    y FMO`s investment portfolio is EUR 3,4 billion, making it one of thelargest bilateral development banks worldwide. FMO has an AAArating from Standard and Poor`s and has recently obtained abanking license from the Dutch Central Bank (DNB).

    y Through such investments FMO is stepping up to achieve theirmission to stimulate sustainable private sector development andoptimise economic growth through its investment activities inemerging markets.

    y FMOs investment decisions are based on the fundamentalconcept that sustainable economic growth is stimulated by thedevelopment of a healthy private sector, which in turn contributesto combating poverty and to improving living standards indeveloping countries.

    y MAS, in its quest to have a significant market share in MicroFinancial Services, activities is always keen to have synergy withinvestors (Equity & Debt )

    y Many leading banks such as ICICI Bank Ltd., HDFC Bank Ltd., UTIBank Ltd., State Bank ofIndia, Standard Chartered Bank Ltd.,Development Credit Bank Ltd.,Centurion Bank of Punjab Ltd., SIDBIto name a few have taken debt exposure on MAS.

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    Origin and development of the industry

    Everyone has similar, yet distinct, financial planning needs regarding their

    families' financial futures.

    While more wealthy people (think millions of dollars) have greater complexity to their

    financial affairs (caused largely by our incredibly convoluted U.S. personal tax

    codes), everyone needs sophisticated financial lifecycle planning. Whether wealthy

    or not yet wealthy, families need a personalized way to understand how their current

    financial behaviors could affect their families in the future.

    However, few people already own enough assets to justify the high cost of a

    competent and objective advisor. Only those who are already wealthy now can afford

    to pay directly for highly personalized, professional financial planning assistance.

    Direct client payments help to avoid the conflicts-of-interest that are inherent and

    pervasive in the structure of the financial services industry.

    The financial services and advisory industry is almost exclusively

    focused on the interests of those who already have substantial

    financial assets and not on the mass of Americans who were trying

    to become more secure financially.

    Using many hundreds of thousands of what the securities industry calls "producer"

    employees, the brokerage industry sells investment products and services to clients

    for transactional fees, asset holding charges, and many other more or less visible

    investment costs. Governed by the Securities and Exchange Act of 1934, as

    amended, and state laws, the legal standard of client care by these brokers is the

    "suitability" of an investment to a client.

    However, there is huge latitude in what a suitable investment is an d how much

    it costs a client. From the brokerage industry's perspective, the wealthier the client is

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    the better. Greater assets yield more revenue and high profit per hour spent with

    clients.

    For example, Morgan Stanley's 2007 compensation plan for their personnel serving

    retail clients eliminated all compensation for household accounts below $50,000, andit reduced compensation on household accounts under $75,000, unless these client

    accounts are being charged a percent of assets fee. Clearly, the message to Morgan

    Stanley sales personnel is to chase wealthier fish. Similar messages are given to

    broker producer employees in all brokerage firms across the industry.

    Another large segment of the financial services industry that serves the

    public consists of about 100,000 independent planning advisors, who

    are regulated at the federal and/or state levels.

    Governed by the Investment Advisers Act of 1940, as amended, and by state laws,

    these advisors have a seemingly more stringent fiduciary standard of client care.

    However, again there is huge latitude in what constitutes fiduciary care and how

    much advisory services will cost a client. Most registered investment advisors deliver

    services that are charged as a percent of client assets under management.

    However, very often these same advisors also obtain additional revenues from the

    securities and insurance industry, when they sell commissioned financial products to

    their clients. Again, the wealthier the advisory client the better it is for the advisory

    practice. The greater the client assets under management, then the more revenue

    for the advisory practice and the higher the profit per hour of client service will be.

    Whether served by a broker or by an independent financial advisor, the

    economics of the industry are clear. If an individual wants personal

    professional attention, that individual must already have substantial

    assets that can generate revenue to compensate the advisor.

    If clients are to be given personalized attention and the valuable time of the adv isor,

    each client must generate several thousand dollars in fees annually one way or

    another. The math is simple. For example, if average client servicing requires 20

    total hours of attention yearly and a profitable hourly rate is $150 per hour, then the

    required average revenue per client is $3,000 per year. If $3,000/per year is the

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    client revenue minimum for a practice, then the client needs to have $300,000, if

    the fee is 1% of assets per year. The lower the assets, then the higher the

    percentage necessarily must be.

    Since clients usually balk at much higher fees, the revenue requirements of advisorypractices mean that people with less assets will not get personalized services.

    Clearly, the vast majority of Americans do not fit the industry's economic profile of a

    profitable advisory client on an hourly basis. This is why there is so much effort to

    obscure and hide the financial and investment costs that clients actually pay. The

    more the true cost can be hidden and the services offered as supposedly "f ree," then

    the easier it is to profit from the client, but not necessarily serve his or her best

    interests.

    Investment advisory service

    A business that provides investing advice or counsel to an investor in

    exchange for a fee. Investment advisory services may interact directl y

    with a client for example, by managing assets or may provide

    passive, general advice on which securities or industries are bullish or

    bearish. Investment advisory services managing a certain amount of

    money must register with the SEC; the actions of all investment advisory

    services are governed by the Investment Advisors Act of 1940.

    Importantly, it is a criminal offense for investment advisory services to

    provide false or misleading information, and to sell orbuy their own

    securities to or from a client. See also: Investmentadviser.

    Investment Advisory Service is a fee-based, support option that provides proactive

    support beyond to fit your product needs. This is not necessarily a distant, phone -

    based support options but it can be onsite support option that include working with

    the same technician for assistance with issues like accounting, auditing, advisory

    services and other services like product migration or new program development.

    This service is typically used for both shorter and long term engagements, and is

    designed for all companies who would like to hire any sort of Investment Advisory

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    Service. This is essentially different from the traditional onsite consulting or

    sustained account management services that are available from other providers.

    OurInvestment Advisory Service depart will provide you both short and long term

    advice and guidance for problems relating to business and accounts. The scope ofthe engagement is estimated prior to the delivery of the service, and a contract must

    be executed between the customer and our company, so that the overall work is

    perfect and satisfactory.

    Our Investment Advisory Service Department has offered a broad range of

    advisory and consulting services to private sector investors, businesses and client -

    country governments. The services that provide full in depth knowledge of banking

    and accounting domain and expertise related to small and medium enterprise

    expansion; institutional capacity building for investment promotion; government

    policies and business, legal and administrative practices that foster trade and

    investment; privatization, infrastructure and investment c limates; fiscal management

    and more. All are designed to improve and sustain a company so that it has a steady

    graph of success and maintains its ability to attract and retain foreign direct

    investment, as well as give investors and businesses the tools and information to

    make sound investment decisions.

    INVESTMENT INDUSTRIES IN INDIA:-

    Indian industry has been buoyant and has manifested a spirit of

    dynamism. New developments are continuously being made in areas

    like oceanography, space, electronics and non-conventional energy

    sources. India's large pool of scientific and technological personnel has

    been contributing to research and development all over the world.

    Rapid growth of the services sector has led to India's emergence as one

    of the fastest growing economies of the world. The contribution of the

    services sector to the Indian GDP increased from 40.6 per cent in 1990

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    Manufacturing Sector: The Resurgence

    The government has recently set up a National Manufacturing

    Competitiveness Council a think tank to enhance India's

    manufacturing competitiveness.

    Due to the various advantages, the outlook for the Indian manufacturing

    sector is quite positive. According to a CII-McKinsey, manufacturing

    exports from India are likely to grow to USD 300 billion in 2015 from

    USD 48 billion in 2003. The country is estimated to have a 3.5 per cent

    share of the world manufacturing trade then. Of the total USD 300

    billion, USD 70- USD 90 billion is expected to come from just four

    sectors - apparel, auto components, specialty chemicals and electrical

    and electronic products.

    Telecommunications: Links With The World

    Competition brought about by liberalization in the sector and forward-

    looking regulatory changes (e.g. planned unified licensing) have helped

    India enjoy one of the least cost telecom services in the region.

    Despite of this large population India had low telephone density of

    approx. 9.26 in April,2005. This is estimated to grow to 12 -15 per cent in

    2005 and 20 - 22 per cent by 2010. A large contribution towards this

    growth is expected to emanate from semi-urban and rural markets where

    telephone density is far below average. .

    Indians are continuing to go mobile as Average Revenue per Minute

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    (ARPM) is among the lowest in the world. India added close to 20 million

    wireless subscribers in 2004, a growth of 160 per cent over net additions

    in 2003. The overall subscribers in India are estimated to reach 198

    million by 2008. .

    During 2005-08 the Global System for Mobile Communication (GSM),

    Code-Division Multiple Access (CDMA), and wire line segments are

    expected to comprise 57 per cent, 37 per cent and 6 per cent of new

    additions respectively. The Indian telecom industry has witnessed

    consolidations, mergers and joint ventures, as large service providers

    are buying stakes in small companies. .

    With telecom subscription at a strategic inflection point, state-of-the-art

    high capacity national backbone and proliferating database services,

    India is set to become a huge market for triple-play broadband services

    in the near future. Rapid and sustained growth of telecom market in the

    country also provides major investment opportunities for manufacturing

    and marketing /servicing of telecom equipment.

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    Growth and present status of the industry

    The financial sector has kept pace with the growing needs of corporate

    and other borrowers. The sector has demonstrated growth and

    displayed stability through resilience built into the system.

    Banking

    Indian Banks Association (IBA) has projected significant growth for the

    Indian Banking sector. By 2010 it expects the deposits to grow at 14.51

    per cent, loans and advances at a CAGR of 14.42 per cent, investments

    at 13.07 per cent and reserves and surplus at 17.14 per cent.

    The public sector banks (PSBs) are in the process of shedding their flab

    in terms of excessive manpower, Non Performing Assets (NPAs) and

    governmental equity, while the private sector banks are consolidating

    through mergers and acquisitions. Reserve Bank ofIndia (RBI) has alsoinitiated various steps towards the improvement of the banking industry

    in line with the global trends, for example, adoption of Basle II

    recommendations and deployment of Real Time Gross Settlement.

    Capital Market

    The Indian capital markets have witnessed a transformation over the last

    decade during which various initiatives were taken. Depository and

    share de-materialization systems have enhanced the efficiency of the

    transaction cycle.

    Forward trading mechanism with rolling settlement has brought about

    transparency. India has a vibrant capital market comprising 23 stock

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    exchanges with over 9000 listed companies. Market capitalization of

    stocks traded on the Indian bourse touched an all time high of USD 292

    billion in April 2004. The independent regulator for the sector, Securities

    and Exchange Board ofIndia (SEBI), with statutory powers is functioning

    effectively. .

    The Mumbai stock exchange being the second largest in the world after

    the NYSE, continues to be the premier exchange in the country with an

    increase in market capitalization from USD 40 billion in 1990-91 to over

    USD 250 billion in 2003. The stock exchange has about 5,600 listed

    companies and an average daily volume of approximately USD 1 billion.The combined market capitalization of over 5000 companies listed on

    BSE was estimated to be INR 17 lakh crore in May 200512. .

    India has one of the lowest transaction costs based on screen based

    transactions, paperless trading and a T+2 settlements cycle. Many new

    instruments have been introduced in the markets, including index

    futures, index options, derivative, options and futures in select stocks.

    The volumes in derivatives trading have been increasing across the

    National Stock Exchange and Mumbai Stock Exchange.

    Asset Management

    The Indian mutual fund industry had assets valued at nearly USD 30

    billion under management as at December 2003. In the one year ended

    31 January 2005, the Indian Mutual Fund industry added INR 6,787.55

    crore (~ USD 1.5 billion) to its kitty.13 This industry has witnessed rapid

    growth in the last four to five years, pursuant to the entry of a larger

    number of private sector players. During this period, sales more than

    quadrupled and assets under management grew by 30 to 40 per cent.

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    There are about 30 asset management companies with the largest

    seven players controlling about 60 per cent of the assets under

    management. Overseas players too have entered the asset

    management business in India either individually or with Indian

    companies as partners.

    SEBI and an industry association of asset management companies,

    Association of Mutual Funds in India (AMFI), regulate the industry.

    Non Banking Financial Institutions

    Non Banking Financial Institutions include Non-Banking Finance

    Companies (NBFCs), Housing Finance Companies (HFCs) and Credit

    Rating Agencies. The Credit Rating Agencies rate corporate debt,

    including debenture and commercial paper and they also rate credit risk

    of companies, a factor often used by nationalized banks in evaluating

    loan applications. NBFCs provide loans and hire purchase finance

    mostly for retail assets while HFCs extend fi nance for housing. Large

    banks have rapidly gained market share in the housing finance sector.

    Future of the industry

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    Future of the industry is very bright the world is shrinking down in the

    digital age the economic collaboration is increasing so the need to

    manage the wealth surplus is of at most priorities so, the scope of the

    financial services is increasing with leaps and bounds to present the

    future of the industry here is a glimpse of job potential and other things.

    Financial analysts and personal financial advisors held 397,000 jobs in 2006, of

    which financial analysts held 221,000. Many financial analysts work at the

    headquarters of large financial institutions, most of which are based in New York Ci ty

    or other major financial centers. More than 2 out of 5 financial analysts worked in the

    finance and insurance industries, including securities and commodity brokers, banks

    and credit institutions, and insurance carriers. Others worked throughout private

    industry and government.

    Personal financial advisors held 176,000 jobs in 2006. Jobs were spread throughout

    the country. Much like financial analysts, more than half worked in finance and

    insurance industries, including securities and commodity brokers, banks, insurance

    carriers, and financial investment firms. However, about 30 percent of personal

    financial advisors were self-employed, operating small investment advisory firms,

    usually in urban area

    Job Outlook

    Employment of financial analysts and personal financial advisors is expected to grow

    much faster than the average for all occupations. Growth will be especially strong for

    personal financial advisors, which are projected to be among the 10 fastest growing

    occupations. Despite strong job growth, keen competition will continue for these well

    paid jobs, especially for new entrants.

    Employment change .

    As the level of investment increases, overall employment of financial analysts and

    personal financial advisors is expected to increase by 37 percent during the 2006-16

    decade, which is muchfasterthantheaverage for all occupations.

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    Personal financial advisors are projected to grow by 41 percent, which is muchfaster

    thantheaverage for all occupations, over the projections decade. Growing numbers of

    advisors will be needed to assist the millions of workers expected to retire in the next

    10 years. As more members of the large baby boom generation reach their peak

    years of retirement savings, personal investments are expected to increase and

    more people will seek the help of experts. Many companies also have replaced

    traditional pension plans with retirement savings programs, so more individuals are

    managing their own retirements than in the past, creating jobs for advisors. In

    addition, people are living longer and must plan to finance longer retirements.

    Deregulation of the financial services industry also is expected to continue to spur

    demand for personal financial advisors in the banking industry. In recent years,

    banks and insurance companies have been allowed to expand into the securitiesindustry. Many firms are adding investment advice to their services and are expected

    to increase their hiring of personal financial advisors.

    Employment of financial analysts is expected to grow by 34 percent between 2006

    and 2016, which is also muchfasterthantheaverage for all occupations. Primary

    factors for this growth are increasing complexity of investments and growth in the

    industry. As the number and type of mutual funds and the amount of assets invested

    in these funds increase, mutual fund companies will need more financial analysts to

    research and recommend investments.

    Job prospects.

    Despite overall employment growth, competitionforjobsisexpectedtobekeen in these

    high-paying occupations. Growth in the industry will create many new positions, but

    there are still far more people who would like to enter the occupation. For those

    aspiring to financial analyst jobs, a strong academic background is absolutely

    essential. Good grades in courses such as finance, accounting, and economics are

    very important to employers. An MBA or certification is helpful in maintaining

    employment.

    Personal financial advisors will also face competition, as many other services

    compete for customers. Many individuals enter the field by working for a bank or full -

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    service brokerage. Most independent advisories fail within the first year of business,

    making self-employment challenging. Because the occupation requires sales, people

    who have strong selling skills will ultimately be most successful. A college degree

    and certification can lend credibility.

    Matrix Projections data from the National Employment

    Occupational title

    Employment

    2006

    Projected

    employment,

    2016

    Change, 2006-16

    Number Percent

    Financial analysts and personal

    financial advisors

    397,000 544,000 147,000 37

    Financial analysts 221,000 295,000 75,000 34

    Personal financial advisors 176,000 248,000 72,000 41

    Main Objects of the Company

    The main objects to be pursued by the Company on its incorporation

    are:

    1. To hold investments in various step-down subsidiaries for investing,

    acquiring, holding, purchasing or procuringequity shares, debentures,

    bonds, mortgages, obligations, securities of any kind issued or

    guaranteed by ourCompany.

    2. To provide financial consultancy services; to provide investment

    advisory services on the internet or otherwise;provide financial

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    consultancy in the area of personal and corporate finance; publish books

    and CD ROMs and anyother information related to the above.

    3. To conduct the business of sale, purchase, distribution and transfer of

    shares, debts, instruments and hybridfinancial instruments and to

    perform all related, incidental, ancillary and allied services.

    4. To conduct depository participant services; to conduct de-

    materialisation and re-materialisation of shares; set updepository

    participant centers at various regions in India and to perform all related,

    incidental, ancillary and alliedservices.

    5. To receive funds, deposits and investments from the public,

    Government agencies, financial institutions andcorporate bodies; grant

    advances and loans; conduct advisory services related to banking

    activities, projectfinancing, funding of mergers and acquisition activities;

    fund management and activities related to money marketoperations.

    6. To carry on the business of portfolio management services,

    investment advisory services; custodial services; assetmanagementservices; leasing and hire purchase; mutual fund services and to act as

    brokers of real estate andfinancial instruments.

    7. To carry on the business of financing; provide lease and hire

    purchase services; to provide consultancy in thearea of lease and hire

    purchase financing.

    8. To operate mutual funds; receive funds from investors; equity or debtinstrument research activity instrument indebt and/or equity instruments.

    CREDIT RATING

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    Mas financial Securities Limited has been granted PR1+ rating for its

    unsecured short term borrowing program of Rs. 200million. Vide letter

    dated May 5, 2004 the rating agency has increased the unsecured short

    term borrowing limit to Rs. 320 million maintaining the PR1+ rating. ISL

    also enjoys A+ rating for medium to long term unsecured borrowing

    program ofRs. 200 million. The Rating to the company has been

    assigned by Credit Analysis Research Limited. As for the present issue

    of equity shares of our Company, credit rating is not required.

    SHAREHOLDERS AGREEMENT

    Shareholders Agreement was entered into by and among our Company

    (formerly Orbis Infotech Private Limited), InfinityTechnology Trustee

    Private Limited as the trustee ofInfinity Venture India Fund, LNM India

    Internet Ventures Limited,Transatlantic Corporation Limited (together the

    VC Investors) and the Promoters dated November 2, 2000. The VC

    Investors invested an aggregate amount of Rs. 206,000,000 in our

    Company for which they were issued 55,425 equityshares at an average

    price of Rs. 3,716.73 per equity share.

    Pursuant to a letter agreement (the Letter Agreement) dated May 27,

    2004 between the parties to the Shareholders Agreement, each of the

    VC Investors have agreed not to enforce rights that have accrued tothem before the said Letter Agreements and have agreed that the

    Shareholders Agreement, together with all the rights and obligation on

    the parties will stand terminated immediately upon the listing of the

    shares of our Company and consequent to the listing, the rights of the

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    Shareholders Agreement, including the rights that have arisen prior to

    such termination shall be terminated. A copy of the Shareholders

    Agreement, and a copy of the Letter Agreement terminating the

    Shareholders Agreement are available for inspection as material

    documents at the corporate offices of our Company.

    SHARE SUBSCRIPTION AGREEMENT

    The Share Subscription Agreement (SSA), dated February 13, 2004,

    has been entered into among the Farallon CapitalPartners, L.P. RR

    Capital Partners, L.P. (Investors), ISL, our Company, and the

    Promoters.

    Under the terms of the SSA, the Investors have subscribed to 1000

    equity shares ofISL at Rs. 50 per share (comprisingof a face value of

    Rs. 10 and a premium of Rs. 40) and 4,52,70,000 preference shares of

    ISL at Rs. 10 each being theface value of the preference shares. Theaggregate investment by Investors in ISL amounted to approximately

    US$ 10 million.22

    The terms of the Preference Shares and equity shares issued by ISL

    under the SSA are as follows:_

    Rank of Preference Shares: The Preference Shares shall, subject to

    applicable Law, rank senior to all classesof the Companys capital stockwith respect to dividend distributions and repayment of capital and

    premium upon a bankruptcy or change in control with respect to ISL,

    unless the terms and conditions of such class expresslyprovide that such

    class will rank senior to or on parity with the Preference Shares._

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    Dividends: The rate of dividend payable on the Preference Shares shall

    be at the rate of 12.00% per annum,payable quarterly, on the face value

    of Rs. 10 from the date of issuance of such Preference Shares through

    thedate of redemption of such shares. Such dividends shall be fully

    cumulative and accumulate at the rate indicated

    above, whether or not they have been declared and whether or not there

    are profits, surplus or other funds ofthe Company legally available for the

    payment of dividends. All such dividends shall be paid quarterly in

    arrearsin cash on each June 1, September 1, December 1 and March

    1._Redemption: The maturity date of the Preference Shares shall be

    February 13, 2007. ISL shall, on the maturitydate, redeem all of the

    outstanding Preference Shares and shall pay each Investor a

    redemption price whichwould include the face value of the Preference

    Shares together with any accrued and unpaid dividends on such

    Preference Shares held by such Investor. Upon happening of certain

    events like bankruptcy, change in control, breach or any change in law

    causing a material adverse effect on ISL or the Company or failure of

    payment ofdividends within four weeks of declaration, the Investors

    would have a right to require ISL to redeem the Preference Shares prior

    to the maturity date. Additionally, ISL shall have an option to redeem

    either 50% or 100% of the outstanding Preference Shares at any time

    prior to the Maturity Date at the Redemption Price. In case of redemption

    within 12 months from the date of issue, ISL shall be required to pay

    dividends for atleast 12 months._

    Liquidation Preference: Liquidation Event has been defined in the

    agreement as: a consolidation or merger ofISL, a sale, lease or

    conveyance by ISL of all or substantially all of its assets, or any other

    transaction which results in the sale, transfer, assignment, conveyance

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    or other disposition of 50% or more of the voting power ofISL, unless

    the majority holders of the then-outstanding shares of Preference

    Shares shall otherwise agree. The Agreement provides that upon the

    liquidation, winding up or dissolution ofISL, or the occurrence of a

    Liquidatio Event, there is a liquidation preference in favour of the

    Investors. The Investors shall have a right to appoint aboard observer on

    the board ofISL. IFSL shall maintain its shareholding in ISL at the same

    level as at the time of investment by Investors till such time as the

    Shares issued to the Investors in ISL are redeemed._In the event ISL

    does not have sufficient funds to redeem the Investors Shares, IFSL

    and Promoters shall make available sufficient cash to ISL to facilitate theredemption of the Investors Shares.

    _In case of any issue of shares by IFSL whether by way of private

    placement or public offering,40% of such anoffering or issuance shall

    have to be given to ISL, until ISL has sufficient funds available for

    redemption ofInvestors Shares. The Investors vide a waiver letter dated

    June 7, 2004 have agreed to waive this obligation ofIFSL in respect of

    the proposed Issue/Offer and such waiver shall be valid till completion of

    the IPO or September1, 2004, whichever is earlier.If the assets or

    surplus funds to be distributed to the Investors are insufficient to permit

    the payment to each Investor, the assets and surplus funds legally

    available for distribution shall be distributed ratably among the Investors

    in proportion to the full Redemption Price that each Investor would

    otherwise be entitled to receive.

    Negative Covenants

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    ISL shall not on any date permit the debt-equity ratio to exceed 7:1.

    Further, ISL shall not on any date permit the ratio of debt (not including

    secured Indebtedness specifically secured by client deposits or margin

    leverage) equity ratio, to exceed 3:1.No Secured Indebtedness: None of

    IFSL or any of its subsidiaries (other than ISL) shall,directly or indirectly,

    create, incur, assume or guaranty, or otherwise become or remain

    directly or indirectly liable with respect to any Indebtedness which is

    secured by a lien on any of the assets or properties ofISL._ No

    Restricted Payments: ISL shall be restricted from making certain

    payments including any distribution of dividend on equity shares until

    such time as ISL has adequate cash available for the redemption ofPreference Shares.In addition to the above rights, the equity shares

    subscribed by the Investors in ISL also entitles them to the following

    rights with respect to ISL:The consent of the Investors holding atleast

    50% of the equity shares shall be required for certain items which

    interalia .

    Growth and development of the Organization

    We have emerged as a diversified financial services company that offers

    a wide range of financial products and services under the brand Mas

    financial. On March 30, 2001 our Company was registered as an NBFC

    under section 45-IA of RBI Act to carry on the business of NBFC, notaccepting public deposits, as our company is a holding company.

    Subsequently, our Company has started investing and providing loans to

    our subsidiary companies engaged in different activities as mentioned in

    the above diagram. With effect from April 1, 2004, our Company has

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    also commenced the activity of providing credit facilities to retail

    customers. We operate through our three subsidiaries Mas financial

    Securities Limited, Mas financial Insurance

    Advisors Pvt. Ltd. and Mas financial Commodities Pvt. Ltd. with a

    presence in equity, debt and derivatives brokerage, depositary services,

    access to third party insurance products from Birla Sunlife Insurance

    Company and mutual fund products of various asset management

    companies, and related financial services. Our Company and our

    subsidiaries provide brokerage,services and third party financial

    products and other services through a variety of channels to retail and

    institutional clients and operate nationally in India. We are

    headquartered in New Delhi with a network of 70 offices spread across

    55 cities. Our Company and our subsidiaries target the retail and the

    institutional segment of the market through direct and indirect channels.

    The direct channel for business is through our sales employees who

    operate out of our 70 offices in 55 cities.

    The indirect channel for business is through our network of marketing

    associates, people who are not on the rolls of the company.

    ISL has invested heavily in building a strong sales team and as on April

    30, 2004 it had over 476 relationship managers in its 70 offices spread

    all over the country. With the sales and marketing team, our Company

    and our subsidiaries are able to cross sell many financial products such

    as insurance and mutual funds.

    We have experienced substantial growth at a CAGR of 132.97% over FY

    2002 to FY 2004 in revenues and achieved a substantial market share in

    the Equity, F&O and Debt market leading to a combined average daily

    turnover of Rs. 4451.5 million for the FY 2004.Our consolidated

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    revenues and net profits have grown at a CAGR of 132.97% and

    118.31% respectively over last two years. Our revenues have grown

    from Rs. 132.55 million in FY 2002 to Rs. 266.69 million in FY 2003 and

    to Rs.719.48 million in FY 2004. Our net profits have increased from Rs.

    40.61 million in FY 2002 to Rs. 51.05 million in FY 2003 and to Rs.

    193.54 million in FY 2004. Our total number of employees grew from 110

    as in FY 2002 to 178 as in FY 2003 and to 606 as on April 30, 2004.

    BUSINESS MODEL

    Our Company and our subsidiaries have a vast client base of 32,359clients as on April 30, 2004 spread all overIndia and we have been

    augmenting our client base across the country, which makes our

    business model a low risk model as compared to a business model

    which may be dependent on very few clients. Our revenues are largely

    based on fee/commission income generated through providing securities

    brokerage & related financial services to individual investors and

    independent advisors. Our Company and our subsidiaries focus on a

    core client base of individual investors and the marketing associates

    who serve them. We offer the following products and services in the

    financial markets:

    Stocks

    Options and Futures 25

    Depository ServicesCommodities

    Insurance Products

    Mutual Funds

    Bonds and Debt Products

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    Functional Departments of the Organization

    A company organized with a functional structure groups people together into

    functional departments such as purchasing, accounts, production, sales, marketing,

    advertising, subscriptions, Outstation business development, Book fairs and Seminar

    etc.. These departments would normally have functional heads that may be called

    managers or directors depending on whether the function is represented at board

    level.

    Functional structures are perhaps the most common organizational model used by

    companies; alternatives include matrix arrangements or business unit teams.

    Our Company may be unable to use the proceeds of the Issue for the

    intended purpose, due to unplanned acquisitions, unplanned capital

    expenditure requirements, unforeseen losses or potential legal liabilities.

    The failure to use the proceeds for the intended purposes will be harmful

    to us and would hamper our growth potential in the existing businesses.

    Our Company does not have a proven track record in handling

    businesses that it may enter through the acquisition route or otherwise

    and hence the success of new businesses in the overall growth

    strategy of our Company cannot be predicted.

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    SALES DEVELOPMENT

    Responsible for making sure that customer is happyResponsible for building a positive relationship with customer.Communicate with customer all the timeProcess and monitor customer order

    PURCHASE DEPARTMENT

    Responsible for doing all the shopping of business

    Establish and maintain an excellent Supplier relationship.Manages stock.

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    FINANCE DEPARTMENT

    Responsible for managing all the finance of the company.Pay bills on behalf of Organization.Works closely with HR department so the wages can be paid toemployees.

    HUMAN RESOURCE DEPARTMENT

    Recruitment and training employees.Calculate wages.

    Advertisement Department

    Bring a product or service to tension and attention of potential and

    current customers.

    Aims at profits as the advertising department generates resources for

    the company or institution.

    Organization Structure

    Marketing Department:-

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    MAS FINANCIAL has many departments in organisation as marketing

    department,

    Finance Department:-

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    H.R. Department -

    Parties, readings, panel discussions, special speakers, fairs and festivals

    hosted by your magazine. These are key to building an audience for

    your magazine and reaching new readers, while also potentially bringing

    in extra income. Theres much to be said on the subject of events, but

    overall aim to be original, interactive and true to your magazine. The

    challenge is to come up with novel ways to promote the theme of a

    particular issue or the zeitgeist of your magazine as a whole that will

    both appeal to your regular readers and potentially entice new readers.

    But dont

    just hold a launch party and sit back and wait for people to arrive in

    droves. Come up with alluring reasons for people to want to attend,

    usually some combination of: prizes/giveaways, live entertainment (a

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    band, a guest speaker, a panel discussion) and something fun and out

    of the Ordinary.

    Email Promotion If youre on a shoestring budget, sending email is

    inexpensive. Ask your friends to send to their friends and so on. With

    work and persistence, your magazine should be able to develop a list of

    hundreds if not thousands of interested readers. At all events, collect

    emails for the mailing list. On your website ask people to join your

    mailing list. Never miss an opportunity to

    Get an email address so you can promote your events and issues for an

    incredibly low cost. You should also develop an email list of the local

    media so you can quickly and easily send out press releases about new

    issues and events.

    Website Promotion:-

    Its cheap and easy to create a website and you should always have one

    for your magazine. On the site you should ask people to join your

    mailing list, highlight exciting upcoming events, and offer different,

    interesting ways that people can participate in the zeitgeist of your

    magazine beyond just reading the articles. If youre stuck for ideas,

    spend some time visiting different magazine websites and see what they

    do.

    Exchanges:-

    Most small magazines are willing to exchange ads and banners.

    Develop a consistent look for your own ads and banners and keep them

    appearing on a regular basis.

    Touring:-

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    Now that youve got a website, an email list, ad and banner exchanges

    and youre a regular at presenting great events in your local community,

    its time to expand! Touring doesnt have to involve hotels and expensive

    flights. You can tour cheaply if you sleep in living rooms and drive

    Everywhere yourself. First, come up with an interactive and entertaining

    plan. Second, make sure that you have local people chosen to get

    involved in every community you visit. The locals are key to spreading

    the word and attracting an audience.

    Local involvement should include local performers and a local venue

    such as a bookstore or art gallery or reading series that is willing to helpyou promote. Choose your tour destinations based on the interest of

    local partners. Then plan a feasible tour, about 8 venues. Post all the

    information about the on the website and in your emails and ad

    exchanges. Presto, you have yourself a tour. So, if you organize regular

    events in your community, develop a healthy email list and an

    Informative website, run ads and banners and tour as much as possible,

    your magazine will growslowly but surely.

    Product and service profile of the organization competitors

    The excess opportunity in the growing financial market number of player

    immerges thus the financial market is now become a perfect competition

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    market mainly the players in the financial sector service providers also

    have varieties of products to attract client. In this context the main

    competitors of organizations are:

    y BANKING SECTORS (due to product diversification)

    y RELIGARE

    y SMC

    y INDIA INFOLINE

    y UNICONN

    Strengths

    y Sound, research-based advice

    y Unbiased, independent and need-based advice

    y Prompt, courteous service

    y Honest, ethical dealings

    y Accessib

    During 2005-08 the Global System for Mobile Communication

    (GSM), Code-Division Multiple Access (CDMA), and wire line segments

    are expected to comprise 57 per cent, 37 per cent and 6 per cent of new

    additions respectively. The Indian telecom industry has witnessed

    consolidations, mergers and joint ventures, as large service providers

    are buying stakes in small companies. .

    With telecom subscription at a strategic inflection point, state-of-the-art

    high capacity national backbone and proliferating database services,

    India is set to become a huge market for triple-play broadband services

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    in the near future. Rapid and sustained growth of telecom market in the

    country also provides major investment opportunities for manufacturing

    and marketing /servicing of telecom equipment.

    Market profile of the Organization

    The financial sector has kept pace with the growing needs of corporate

    and other borrowers. The sector has demonstrated growth and

    displayed stability through resilience built into the system.

    Banking

    Indian Banks Association (IBA) has projected significant growth for the

    Indian Banking sector. By 2010 it expects the deposits to grow at 14.51

    per cent, loans and advances at a CAGR of 14.42 per cent, investments

    at 13.07 per cent and reserves and surplus at 17.14 per cent.

    The public sector banks (PSBs) are in the process of shedding their flab

    in terms of excessive manpower, Non Performing Assets (NPAs) and

    governmental equity, while the private sector banks are consolidating

    through mergers and acquisitions. Reserve Bank ofIndia (RBI) has also

    initiated various steps towards the improvement of the banking industry

    in line with the global trends, for example, adoption of Basle II

    recommendations and deployment of Real Time Gross Settlement.

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    Capital Market

    The Indian capital markets have witnessed a transformation over the last

    decade during which various initiatives were taken. Depository and

    share de-materialization systems have enhanced the efficiency of the

    transaction cycle.

    Forward trading mechanism with rolling settlement has brought about

    transparency. India has a vibrant capital market comprising 23 stock

    exchanges with over 9000 listed companies. Market capitalization of

    stocks traded on the Indian bourse touched an all time high of USD 292

    billion in April 2004. The independent regulator for the sector, Securities

    and Exchange Board ofIndia (SEBI), with statutory powers is functioning

    effectively. .

    The Mumbai stock exchange being the second largest in the world after

    the NYSE, continues to be the premier exchange in the country with an

    increase in market capitalization from USD 40 billion in 1990-91 to over

    USD 250 billion in 2003. The stock exchange has about 5,600 listed

    companies and an average daily volume of approximately USD 1 billion.

    The combined market capitalization of over 5000 companies listed on

    BSE was estimated to be INR 17 lakh crore in May 200512. .

    India has one of the lowest transaction costs based on screen based

    transactions, paperless trading and a T+2 settlements cycle. Many newinstruments have been introduced in the markets, including index

    futures, index options, derivative, options and futures in select stocks.

    The volumes in derivatives trading have been increasing across the

    National Stock Exchange and Mumbai Stock Exchange.

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    Asset Management

    The Indian mutual fund industry had assets valued at nearly USD 30

    billion under management as at December 2003. In the one year ended

    31 January 2005, the Indian Mutual Fund industry added INR 6,787.55

    crore (~ USD 1.5 billion) to its kitty.13 This industry has witnessed rapid

    growth in the last four to five years, pursuant to the entry of a larger

    number of private sector players. During this period, sales more than

    quadrupled and assets under management grew by 30 to 40 per cent.

    There are about 30 asset management companies with the largestseven players controlling about 60 per cent of the assets under

    management. Overseas players too have entered the asset

    management business in India either individually or with Indian

    companies as partners.

    SEBI and an industry association of asset management companies,

    Association of Mutual Funds in India (AMFI), regulate the industry.

    INVESTMENT INDUSTRIES IN INDIA:-

    Indian industry has been buoyant and has manifested a spirit of

    dynamism. New developments are continuously being made in areas

    like oceanography, space, electronics and non-conventional energy

    sources. India's large pool of scientific and technological personnel has

    been contributing to research and development all over the world.

    Rapid growth of the services sector has led to India's emergence as one

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    of the fastest growingeconomiesof theworld. Thecontributionof the

    servicessector to theIndian P increased from . percent in

    to percent in , accounting foralmost percent of the

    cumulative increase in thecountry's P. uring -05, theservices

    growthwasarobust . percent.

    Di i i i

    Studentswork Profile

    Knowledge is cumulative: every piece of research will

    contribute another piece to it. That is why I commenced my research

    withareviewof literaturerelated toattritionandretentionofemployees.

    In todayseraofhighcompetition, individualism, withopportunities

    available in abundance etc., retaining talent in the IT Industry has

    become a big challenge. ood retention scheme not only help in

    retaining the talent, but also acts as catalyst towards attracting more

    talent fromaround the industry.

    It is better to retain the existing talent then to keep on hiring

    continuously. A recent surveycalculated that thecost of replacinghigh

    level employeemight beasmuchas 50% of thedepartingemployees

    salary. It helps to saveand reduceon recruitment cost and portrays a

    cultureof loyaltyamong theemployee towards theorgani ation, helping

    the department toconcentrateonother important soft functions. The

    major issue now-a-days is not just retention but retaining the talented

    employee whose turnover may destabili e the functioning of the

    organi ationsandreduce thecompanyscompetitiveness in themarket.

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    The company may adopt the following tips to retain for tomorrow:

    y Communicate the company vision to the employees showing

    everyone the role they have and the contribution required by

    them.

    y Treat employee as the most valuable client

    y Recognition in various forms is a powerful retention tool.

    y Build mentoring relationships with people to strengthen their

    emotional ties with the organization.y Celebrate longevity.

    y HR philosophy should be not to do different things but do

    things differently.

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    These are some of the possible reasons of increasing executive

    movements:

    1. Changing Lifestyles: Lifestyle has changed considerably since

    the past. People prefer to break away from the monotony of doing

    the same job repeatedly. People today think fast and change their

    jobs even faster. Someone is busy climbing the corporate ladder;

    others are busy trying to prevent them from reaching the top.

    2. Death of Motivation: There should be a system, in which

    whenever someone gives the best he should be given recognitionfor it. It is due to lack of appreciation that employees lose interest

    in the job.

    3. Increased Expectations: Executives expectations have grown

    manifolds. While one might have just passed out of college and

    joined a company as a management trainee, the expectations are

    already skyrocketing. He not only wants the best salary in the

    industry but also wants a corporate laptop, mobile connection,

    club memberships etc.

    4. Increasing Opportunities: Another prominent reason for

    executives leaving a company is the rise in opportunities. No

    matter what the perks the company offers, people will stay in the

    organization only till they find reasons to grow professionally,

    thereafter, no deals will work for them.

    5. Assignments Abroad: People still have a fancy for overseas

    assignments and anyone getting a better prospect and

    opportunity for an assignment abroad will more often accept the

    offer. It is also due to international exposures, which will help

    them expand their network and vision.

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    6. Decreasing of loyalty towards organizations: Employee loyalty

    towards the organization has decreased considerably. Today they

    are only loyal to their career and future prospects.

    7. Job Misfit: Another reason for executive movement is the job

    misfit. Sometimes in an effort to fill the gap, people are recruited

    fast without taking into consideration the job competency fit.

    The attrition rate adds to the worries of the HR managers who routinely go

    round and round on the merry-go-round of hiring and training. They face

    mainly two challenges: attracting t he best talent and retaining the best talent.

    y Talent Acquisition: There is a limit to which one can source good

    talent. Unless training and educating the upcoming generation taps

    the demand for talented workforce, there will only be poaching of

    talent. There is a need to draw a balance between what is just and

    what is unjust. So what should the HR managers do for talent

    acquisition? Well they should try to increase industry and

    academia interface so as to ensure that there is a ready supply of

    talented workforce for the future corporate requirements.

    Corporations should come forward and create customized programs for

    training students and executives. More and more academic and industry

    interface must be organized and opportunities for on-the-job training should

    increase.

    These are some suggestions for attracting employees:

    1. Find out what is the going average salary for a particular position

    and try to match it.

    2. Offer an employee benefit program.

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    3. Emphasize the benefits your small business offers.

    4. Be creative with perks.

    5. Offer employees some way to move upwards.

    6. Create an employee incentive program.

    7. Institute a profit sharing program.

    8. Widen the scope of your advertising.

    y Talent Retention: While talent acquisition needs collaborative

    effort from the industry, the academia and the government, talent

    retention is a corporate prerogative. Salaries, perks, challenges,

    designation, and foreign assignments may drive people for some

    time; most of the people also seek stability for themselves.

    Therefore, an HR manager needs to identify and create systems

    and processes that will retain employees. More often than not,

    most jobs tend to become repetitive, and therefore, job escalation

    (assigning newer responsibilities) is something that HR managers

    need to look at.

    HR executives are devoted in planning and executing innovative

    strategies to retain talent and gain competitive advantage in the

    overcrowded market. Exit Interview, though not a very recent practice

    attracts renewed importance as an effective tool for employee retention.

    It provides a useful perspective on the organizations performance and

    satisfaction level of the employees.

    EXIT INTERVIEW are interviews of employees who are leaving

    the firm, conducted for the purpose of obtaining information about the

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    job related matters, to give the employer an insight about the company.

    The prime reason of carrying out an exit interview is to identify the

    reason for which an individual leaves an organization. This is the exit

    interview form used at HCL Technologies Ltd.

    The working profile in the organization includes following roles:

    Identifying and evaluating clients recruitment needs.

    Negotiating terms of employment.

    Searching for the potential candidates. Providing candidates all the information required for the vacancy.

    Cold Calling employers in order to establish new contacts and their

    requirements.

    Documenting clients details and vacancy requirements in brief.

    Clarifying and negotiating salary and benefits relating to vacancies.

    Negotiating fees relating to work that the consultant will undertake

    for the clients.

    Advertising, head hunting, reviewing applications, interviews and

    short listing of candidates.

    Monitoring candidates after placed and collecting feedback.

    Acting as a mentor and advising the junior trainees.

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    Description of live Experience

    Responsibilities given to me as a HR Trainee were the same as given

    before in the

    Work profile. My experience in the organization was awesome with the

    clients, with

    Candidates as well as the colleagues. Responsibilities undertaken by

    me includes all the

    Responsibilities of a HR Recruiter.

    My work in the organization was to coordinate with the clients regarding

    vacant Positions in their company, taking all information from the clients

    of the job vacancy like job description,CTC offering, qualification

    required and all the important information, searching for the candidates

    matching desired profile, making calls to the candidates and giving them

    information about the company and job, then sending their profiles to the

    clients, taking interview details from the clients for the shortlisted

    candidates and coordinating with the candidates and clients till their final

    selection and joining in the company.

    Other then this, business development was also my work in the

    organization.

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    REASERCH METHODOLOGY

    INTRODUCTION

    Research in common parlance refers to a search for knowledge.

    The advanced learners dictionary of current English lays down the

    meaning of research as a careful investigation of enquiry especially

    through search for new facts in any branch of knowledge.

    The systematic approach concerning generalization and the

    formulation of a theory is also research. The purpose of research is to

    discover answers to questions through the application of scientific

    procedures.

    TITLE OF STUDY

    The title of this study is to carry on brief study on selection and

    recruitment process at mas financial services ltd.

    DURATION OF STUDY

    The study was conducted for period of 45 days.

    OBJECTIVE OF STUDY

    To study the Recruitment and Selection System in the

    organization.

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    To study the process of intake of employees with relation to

    Experience, Communication skills and Qualification in the

    organization

    To know strategies which using for recruitment in FGI. Awareness of agents regarding to supplementary income needs of

    agents.

    RESEARCH DESIGN

    A research design is the arrangement of conditions for collection and

    analysis of data in a manner that aims to combine relevance to the

    research purpose with economy in procedure.

    - JOHN.W.BEST

    Research may be defined as any organized inquiry designed and

    carried out to provide information for solving a problem.

    - EMORYResearch is essentially an investigation, a recording and an analysis of

    evidence for the purpose of gaining knowledge.

    - ROBERT ROSS

    DESCRIPTIVE RESEARCH DESIGN

    Descriptive research design studies are those studies, which are

    concerned with describing the character of a group.

    The researcher makes a plan of the study his research work. That will

    enable the researcher to save and resources such a plan of study or

    blue print or study is called a research design.

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    DATA COLLECTION

    The study was based on questionnaire method. The study was about theRecruitment and Selection System.

    There are two types of data collection:

    Primary data

    Secondary data

    Primary data

    The primary data are those, which are collected a fresh and for the

    first time happen to be original in character. It has been collected

    through a Questionnaire and personal interview.

    Secondary data

    Secondary data are those which have already been collected by

    someone else and which have already been passed through the

    stratified process. It has collected through the books, journals & Internet.

    RESEARCH INSTRUMENT

    Questionnaire containing closed ended questions.

    SAMPLE DESIGN:

    SAMPLE PROCEDURES

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    In this study convenient sampling method was adopted. First

    the each organization was divided into different departments

    like Operations, Customer Services, Human Resources,

    Internet Marketing and under writing departments. From this

    department, the respondents were selected on the basis of

    convenience.

    CONTACT METHOD

    Respondents were contacted personally.

    INTERVEIW SCHEDULE

    The interview schedule has been used to collect the data. Information

    can be gathered even when the respondents happen to be literate or

    illiterate.

    TABULATION

    It is the arrangement of classified data in an orderly manner. This

    involves creating table for recording the filled in interview schedule.

    These tables are of immense help to analysis by using the statistics

    tools help to analysis by using the statistical tools.

    TOOLS USED FOR ANALYSIS

    Simple percentage analysis

    It is simple analysis tool. In this method, based on the opinions of the

    respondents, percentage and bar chart is calculated for the respective

    scales of each factor.

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    Formula:

    Simple percentage = No of Respondents

    Total No of Sample Size

    LIMITATIONS OF THE STUDY

    The study is focused only in Future Generali India Life Insurance

    Company Ltd.

    Thus the respondents are not come forward to provide their

    feedback regarding their organization than the result is bias.

    In this study the sample size is 70. The result might vary when the

    sample size values changes it.

    Researcher fined the difficulty in searching the appropriate advisor

    and respondent throughout the city.

    The research was limited to the Jodhpur city.

    ANALYSIS AND INTERPRETATION

    TABLE NO: 1

    Q1. What is your age?

    S.NO DESCRIPTION NUMBER OF PERCENTAGE

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    I E P E IO

    Theabove tabledepicts that 50% of therespondentsarebelow theage

    groupof 5-30yearsage`, 5. % of therespondentsarebetween the

    agegroupof30-35years, 0% of therespondentsarecomesunder the

    category of 35-40 years age group and % of the respondents are

    comesundercategoryofabovebelow-25yearsofagegroup.

    14%

    50%

    26%

    10%

    AGE

    Be

    -25 25-30 30-35 35-40

    1. Below-25 10 14.29

    2. 25-30 35 50

    3. 30-35 18 25. 14. 35-40 10

    TOTAL 70 00

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    TA LE O

    . i G

    I TE P ETATIO

    79%

    21%

    GENDER

    Male Female

    S. O DES IPTIO O O PE E TAGE

    1. ale 55 8.57

    2. emale 15 21.43

    TOTAL 70 00

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    Theabove table reveals that 78.57% of the respondentsaremaleand

    21.43% of therespondentsare female.

    TA LE O 33. i i

    S .

    .

    TYPE O

    P O ESSIO

    O.O

    ESPO DE TS

    PE E TAGE

    1. Professional 26 37

    2. Private- Service 17 24

    3. Public- Service 8 12

    4. Self Employed 16 23

    5. Any ther 3 4

    Total 70 00

    37%

    24%

    12%

    23%

    4%

    CURRENT PROFESSION

    Professonal Pr ivate- Service Public - Service Self Employe

    Any Other

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    I TE P ETATIO

    Theabovepie chart shows that 37% of the respondents has pursuing

    professional job, while 24% of respondents are doing private service,

    23% of respondentsareselfemployed12% of the respondentsare in

    publicserviceand4% are inothersectors.

    TA LE O

    . atare our urrent alary arti ulars i are i en y

    om any?

    4%

    43%

    37%

    %

    SALARY PARTICULARS

    5000 5000-10000 10000-15000 Above15000

    S. O DES IPTIO O O

    ESPO DE TS

    PE E TAGE

    1. Below5000 3 4.28

    2. 5000-10000 30 42.86

    3. 10000-15000 26 37.14

    4. Above15000 11 15.72

    TOTAL 70 00

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    INTERPRETATION:

    The above table depicts that 43.3% of respondents are earned comes

    the

    salary of 5000-10000, 36.6% of the respondents have got RS 10000-

    15000 per month, 16.6% are fall in the income group of above 15000and 3.3% of the respondents comes under the 5000 level of category.

    TABLE NO: 5

    Q5. Are you satisfied with your current job?

    S.NO DESCRIPTION NOOF

    RESPONDENTS

    PERCENTAGE

    1. Yes 49 70

    2. No 21 30

    TOTAL 70 100

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    I TE P ETATIO

    Theabove tabledepicts that 70% ofrespondentsaresays that theyaresatisfywith

    theircurrent jobwhile30% ofrespondent arenot satisfy theirjob.

    TA LE O

    Q6. Areyousatisfied iththerecruitment rocessofthecom any?

    70%

    30%

    JOB SATISFACTION

    YES NO

    S. O DES IPTIO O O

    ESPO DE TS

    PE E TAGE

    1. ood 31 44.28

    2. ine 35 50.00

    3. Bad 4 5.72

    TOTAL 70 00

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    I TE P ETATIO

    Theabove tabledepicts that 50% ofrespondentsaresays that recruitment process

    is fine, 44.28% of respondent says that recruitment process is good and 5.72%

    respondent saysrecruitment process isbad.

    TA LE O 7

    Q7. Is there training requires for im rove the erformance of an

    advisor?

    S. O. DIS IPTIO O. O

    ESPO DE TS

    PE E TAGE

    1. YES 49 70

    2. 21 30

    TOTAL 70 00

    44%

    %

    6%

    SATISFACTION REGARDING TO RECRUITMENT

    PROCESS

    Good ine Bad

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    I TE P ETATIO

    Theabove tableshows that 70% ofrespondentsaresays that training isrequire for

    improvement inperformanceofagentswhile30% of respondentsarenot agree for

    arrange the trainingsession forimprove inagentsperformance.

    TA LE O

    Q8. Accordingtoyou, hichquality lays im ortantrole in

    recruitmentandselection rocess?

    S. O. QUALIT Y O. O

    ESPO DE TS

    PE E TAGE

    1. eadership 21 30

    2. ualification 14 20

    70%

    30%

    IMPROVE IN PERFORMANCE

    YES NO

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    3. ommunication 35 50

    Total 70 00

    I TE P ETATIO

    Theabove tableshows that 50% ofrespondentsaresays that communicationskill is

    an important quality foragent while30% of respondentsaresays that leadership isimportant skill for an agent, and 20% of respondents are says qualification is

    important inrecruitment andselectionprocess.

    TA LE O 9

    Q9. hichsegmentdo you think isthe est for recruitment for as

    anadvisor?

    3 %

    2

    %

    5

    %

    QUALITY IS REQUIRED

    LEADEA S IP QUALIFICA

    ION CO UNICA

    ION

    S. O. DIS IPTIO O. O

    ESPO DE TS

    PE E TAGE

    1. Businessman 10 15

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    I TE P ETATIO

    Theabove table shows that 30% of respondentswas suggestedgovt. employees

    andretiredpersonare thebest option forrecruit asanagentsand15% respondents

    says that businessmanand fresherwhile10% respondentssays that housewifeare

    thebest option forrecruit asagents.

    15%

    30%

    30%

    10%

    15%

    SEGMENT PREFERED FOR RECRUITMENT

    BUSINESSMAN GOVT. EMPLOYEES ETI ED PERSON OUSE WIFE FRES ER

    2. ovt. Employees 21 30

    3. etired Person 21 30

    4. ousewife 8 10

    5. resher 10 15

    TOTAL 70 00

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    TABLE NO: 10

    Q10. Would you be interested in a source of supplementary

    income?

    S. No. DISCRIPTION No. OF

    RESPONDENTS

    PERCENTAGE

    1. Yes 32 46

    2. No 7 9.33

    3. May be 31 44.67

    TOTAL 70 100

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    I TE P ETATIO

    The above table shows that 46% of respondents were interest in supplementary

    income source while 44.67% of respondent are not sure about supplementary

    incomesourceandremainingwerenot interested forthat.

    TA LE O

    Q11. hichsource ill you referredforsupplementones income?

    46%

    9%

    45%

    INTREST IN SUPPLEMENTARY INCOME

    Yes No May Be

    S. O. DIS IPTIO O. O

    ESPO DE TS

    PE E TAGE

    1. ifeInsurance Agency 45 65

    2. ulti level arketing 10 15

    3. Tuitions 4 54. Part Time Business 7 10

    5. TradingandInvestment in

    stocks

    4 5

    Total 70 100

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    I TE P ETATIO

    Theabove tabledepicts that 65% of respondentsaresays that theywill prefer life

    insurance sector for supplement incomewhile15% of respondent areprefermulti

    level marketing, 10% of respondents are prefer part time business, 5% of

    respondentsareprefertuitionsand5% ofrespondentsprefertradingand investment

    instocks forsupplement income.

    TA LE 12

    Q12. ouldyou e interested inasourceofsupplementary income

    offersflexi le orkinghoursandunlimitedearningopportunity?

    S. O. DIS IPTIO O. O

    ESPO DE TS

    PE E TAGE

    1. YES 14 21

    65%

    15%

    5%

    10%5%

    PREFERRED SOURCE FOR SUPPLEMENTARY

    INCOME

    LIFE INSURANCE MULTILEVELMARKETING TUITIONS

    PART TIME BUSINESS TRADING & INVESTMENT

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    2. NO 47 68

    3. AY BE 9 11

    TOTAL 70 100

    .

    I TE P ETATIO

    The above table shows that 68% of respondents were interested in source of

    supplementary income for unlimited earning opportunity and 21% of respondents

    werenot interested insupplementary incomewhile11% respondentswerenot sure

    about sourceofsupplementary income.

    Summaryand onclusions.

    Summaryof Learning Experience

    21%

    68%

    11%

    INTRESTED IN SUPPLEMENTARY INCOME

    YES NO MAY BE

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    My experience in the organization was awesome with the clients, with

    candidates as well as the colleagues. Responsibilities undertaken by me

    includes all the responsibilities of a HR Recruiter.

    My work in the organization was to coordinate with the clients regarding

    vacant positions in their company,taking all information from the clients of the

    job vacancy like job description,

    T

    offering,qualification required and all the

    important information, searching for the candidates matching desired

    profile,making calls to the candidates and giving them information about the

    company and job,then sending their profiles to the clients, taking interview

    details from the clients for the shortlisted candidates and coordinating with

    the candidates and clients till their final selection and joining in the company.

    Other then this, business development was also my work in the organization.

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    Recommendations & Conclusion

    Recruitment is essential to effective Human Resources Management. t is the

    heart of the whole HR systems in the organization. The effectiveness of many

    other HR activities, such as selection and training depends largely on the

    quality of new employees attracted through the recruitment the recruitment

    process.

    Management should get specific training on the process of recruitment to

    increase their awareness on the dangers of wrong placements.

    HR practitioners should be on the guard against all the malpractices and

    advocate for professional approach through out the system. The HR shouldindicate disagreement in the event that biasing toward certain candidates is

    creeping in and point out the repercussions that may follow in terms of

    performance and motivation.

    t is conviction of research that, the recruitment process should be seen in the

    context of ongoing staff planning that is linked to the strategic and financial

    planning of the organization.

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    QUESTIONARE

    Challenges of Recruitment

    Name:

    Designation:

    Company:

    Please rank top five questions in as per their criticality in recruitment on a

    rating scale of 1 to 5. Where most critical problem should get a rating of

    5, second most important problem 4 and so on.

    Problem Ranking

    Fierce competition for IT professionals amongst IT

    companies

    Shortage of qualified ap