summer/fall 2013

A p u b l i c A t i o n o f t h e n A t i o n A l A s s o c i A t i o n f o r c o m m u n i t y c o l l e g e e n t r e p r e n e u r s h i p

Community CollegeS u m m e r / F a l l 2 0 1 3

Q&Awith

entrepreneurship

DeshDeshpanDe

recipient of nAcce’s 2013 lifetime Achievement AwArd

www.k auffman.org/startupcommunit ies

www.kauffman.org

Fostering economic independence by advancing education and entrepreneurship

When entrepreneurs scale, communities scale.

Entrepreneurs are the key to growing the economy, and

sustainable ecosystems are vital to driving innovation,

new business creation, and job growth. Help Startup Your

Community by pledging to mentor, host, teach, or fund.

Community colleges often serve as anchor institutions that help stabilize their communities and economies, especially in times of decline or stagnation. During those times, people turn to community colleges to retool displaced workers, to develop a skilled, marketable workforce, and to collaborate with employers ensuring that curricula and academic programs align with workforce needs. While some job trends, such as growth in healthcare, are consistent throughout the country, workforce needs often can vary dramatically from city to city, region to region, and state to state. So, it makes sense that decisions happen locally about program offerings, new certificate trainings, and job-growth initiatives.

In New York State, Governor Andrew Cuomo recently introduced Tax-Free NY, an initiative that would enable the 64 campuses of the State University of New York to provide up to 200,000 square feet on or near their campuses to companies with a relationship to the academic mission of that campus. The companies located in these tax-free areas would pay no sales, property, or business taxes, and the employees of these companies would be exempt from paying state income taxes for ten years. With many details still to be worked out, the idea is intriguing and helps remove obstacles in establishing public-private partnerships.

A key component of the initiative is that decision-making about which companies are suitable matches for each campus is done locally. The idea sprang from the continued growth of the nanotechnology industry in collaboration with the College of Nanoscale Science and Engineering located

Board Chair Dr. Dan LarsonPresidentCayuga Community College

Treasurer Dr. Susan MayPresidentFox Valley Technical College

SecretaryCris ValdezPresidentEdison Community College

J. Noah BrownPresident & CEOAssociation of Community College Trustees

Gail CarberryPresidentQuinsigamond Community College

Past Chair Kevin DrummPresidentSUNY/Broome Community College

Cem ErdemPresident & CEO, Augusoft, Inc.Founder, Project Skyway

John HarthorneFounder and CEOMassChallenge

Kathryn Jo MannesSenior Vice President for Workforce DevelopmentAmerican Association of Community Colleges

Dr. Edwin MasseyPresidentIndian River State College

Monte PadenCIS/Business InstructorWest Hills Community College - Lemoore

Wayne SwannManaging Partner CrispTek, LLC

Case Study: Fueling the Local Economic Engines

NACCEBoard of Directors

continued on next page

eXplore nAcce’s conference theme

4 COMMUNITY COLLEGE ENTREPRENEURSHIP | SUMMER/faLL 2013NaTIONaL aSSOCIaTION fOR COMMUNITY COLLEGE ENTREPRENEURSHIP (NaCCE)

at SUNY Albany. This successful research college has attracted billions in private sector investment, transforming the New York State Capital Region into the international epicenter of the commercial nano-industry. One could imagine SUNY campuses within the Finger Lakes Region of Central New York helping to expand its identity as a prominent winemaking area rivaling the Napa Valley in California, or sensor and geographic information systems companies linking up with Cayuga Community College and other higher education institutions in Central New York.

new thinkingA big selling point of Governor Cuomo’s approach lies with the fact

that 93 percent of New Yorkers already live within fifteen miles of a SUNY campus, so the impact could be felt locally while having state-wide implications. Another important piece is the shift in thinking that this initiative could cause New York State – known for its national “tax capital” reputation – would transform into a tax-friendly place that puts new employers in direct contact with the educational institutions that could ensure they have the skilled workforce they need to thrive.

It is easy to imagine the internship placements, guest speakers, curriculum advisory panels, and hands-on projects that could result from this closer alignment between SUNY campuses and businesses. The initiative could serve as a stopper to the brain drain that Upstate New York has faced for decades and provide the incentive our graduates need to start their own ventures with immediate access to the support network they have depended on throughout their educational journey.

If nothing else, the Tax-Free NY proposal challenges residents of New York State to think differently about its strengths and weaknesses. It asks people to leverage our strengths in higher education to help attract more business to the state. But, it does so by relying on the local knowledge of each SUNY campus to identify the partnerships that could have the largest impact on the local economy.

As we look to our upcoming annual NACCE conference, I encourage each of us to step back from the daily responsibilities in our own jobs. Take a moment, and do a quick strengths-weaknesses-opportunities-threats analysis about your institution and its role within the local economy. Is it time to refuel the economic engine in your community? What role can your campus play in doing that? How can you connect with businesses to ensure that economic development continues to thrive in your community? I expect we will hear some great ideas at our national conference in October in Charlotte, North Carolina. And I hope to see you there!

Daniel Paul Larson, D.M.A.Board Chair, National Association for Community College EntrepreneurshipPresident, Cayuga Community College

One of the rewards of my 24-year career as a freelance writer/editor has been the opportunities I’ve had to interview interesting, accomplished people from the worlds of business and academia. I was very excited this summer when another such opportunity arose, this time to interview Desh Deshpande, the 2013 recipient of NACCE’s Lifetime Achievement Award. To be able to explore ideas with people like Desh, who has had a spectacularly successful career and is now dedicated to giving back in a tremendously generous fashion to help others on the path to entrepreneurship, is an honor and an inspiration. I hope you enjoy the result of our conversation in our lead article.

You will have your own chance to hear Desh’s ideas at the 2013 NACCE Conference, where he will give a keynote address. Be sure you don’t miss it!

-- Jeanne Yocum [email protected]

Get Extra Copies for Your Staff or PeersThe cost of a subscription to the NACCE journal is included in your membership. But many members have told us they often share their copy of the journal with staff members or peers. And sometimes you don’t get your journal back for your archive. Now you can order additional subscriptions for non-NACCE members on your campus or at partner organiza-tions at a reduced rate. Order one or two additional subscriptions for $30 each or order three or more additional subscrip-tions for $20 each. Also, individual cop-ies of journal issues are available for $5 (including postage. Write to [email protected] or call (413) 306-3131 to order ad-ditional subscriptions or extra copies of a specific issue.

For InformationAuthor Guidelines, archived issues and advertising rates for Community College Entrepreneurship are available at www.nacce.com/default.asp?page=Journal.

editor’s note

Summer/Fall 2013

Contents

A Lifetime of Entrepreneurship: A Q & A with Desh Deshpande

Picture This: Photos 1 & 2: Early summer saw the NACCE Board gathering for its annual retreat in Chicago. Photo 3: In late June NACCE President & CEO Heather Van Sickle (front row, third from right) was a guest speaker at a meeting of The Gazelle Colleges Group, held at Babson College June 24-27. This international group is working towards the transformation of its colleges through enterprise and entrepreneurship.

12 Entrepreneurship in Action Voltmarc Technology Makes Positive Connection13 Youth Outreach Fostering Youth Entrepreneurship Brings Challenges, Opportunities15 Entrepreneurship Services Capital Access Team Helps Lenders Say “Yes” to Entrepreneurs18 Team Building Engage Community, Students, College for a Winning E-Team22 Classroom Discussions Relating Maslow’s Hierarchy to the Entrepreneurial Psyche

9 NACCE Resources Sharing Best Practices in E-ship Education Through Training and Networking10 Exploring New Markets Embracing Veterans as Student Entrepreneurs17 PFEP Action Step #1 5 Keys to Building Stronger Internal and External Teams Dedicated to Entrepreneurship24 Community Outreach CVCC Partners with NACCE to Host Community Outreach Regional Summit27 Building New Bridges Cross-Campus Collaboration Inspires the Entrepreneurial Spirit

19 Bigger Grants Available at NACCE Conference

30 Bruce McHenry

Columns

nACCe news

member spotlight

stories

6

Community College Entrepreneurship is published quarterly as a member benefit by the National Association for Community College Entrepreneurship. Articles from members may be submitted via e-mail to [email protected]. For Author Guidelines and information on advertising see page one of this journal or visit www.nacce.com/default.asp?page=Journal. Publisher: Heather Van Sickle; Editor: Jeanne Yocum; Creative Director: Peter Ellis

To contact NACCE: e-mail [email protected] or call (413) 306-3131

NACCE serves two audiences: college administrators and faculty members. In recognition of this, we feature icons for each audience that will help steer readers towards news articles that should be of special interest to them. Of course, some articles contain content that is of interest to both groups, so they will feature both icons.

editor’s note:

college administrators

faculty members


A liFetime oF entrepreneurship

Gururaj “Desh” Deshpande is the 2013 recipient of NACCE’s Lifetime Achieve-ment Award. Currently president and chairman of Sparta Group LLC, a family investment firm, Dr. Deshpande has pursued an entrepreneurial career for the last three decades. He has been involved either as the founder, a founding inves-tor or chairman of multiple companies, including Cascade Communications, Sycamore Networks, Coral Networks, and Tejas Networks, to name just a few.

As a life-member of the MIT Cor-poration, Dr. Deshpande’s generous donations have made possible MIT’s Deshpande Center for Technological Innovation. The Deshpande Founda-tion also has established three other centers to encourage entrepreneurship: the Deshpande Center for Social En-trepreneurship in India; the Merrimack Valley Social Entrepreneurship Sandbox in Lowell/Lawrence, Massachusetts; and the Pond-Deshpande Center at the University of New Brunswick in Canada. Dr. Deshpande also co-chairs a national council to support President Obama’s in-novation and entrepreneurship strategy.

Here’s a recent Q&A session we were privileged to have with Dr. Deshpande:

Q: What are your objectives for the Merrimack Valley Sandbox?

Dr. Deshpande: For all the sandboxes, our objective is the same; it’s to get people within that area to become entrepreneurial. Many problems exist because people feel there are so many constraints that you can’t do anything about the problems. We want people to go one step beyond that because that’s

what entrepreneurship is about. You see a problem, but it’s not just a problem; it’s an opportunity. We want people to see a problem, become passionate about it and solve it. We create a nourishing environment for that to happen.

We bring the institutions of higher learning, businesses, and nonprofits together and let the entrepreneurs go at it. When these three types of people come together, the solutions tend to be a lot more innovative. You need that cross-pollination to come up with solu-tions that are practical and scalable. The compassion of the nonprofit, the execu-tion skills of a business and the innova-tive ideas of higher education – if you combine all of those things together, the magic happens.

Q: Why did you feel it was important to include community colleges in the Merrimack Valley Sandbox?

Dr. Deshpande: Community colleges essentially are in the business of educating future leaders. I think it’s very important that they educate people who share a similar idea – people who want to make a difference in this world. We want them to become entrepreneurial for, although they may not all become entrepreneurs, everyone will have to be entrepreneurial in the future economy. We want the community colleges to think about how they instruct people and the opportunities they offer to make people entrepreneurial.

In the U.S. we start about 500,000 new companies every year; all the new

jobs are going to be created because we start these companies and grow them fast. We want the graduates of community colleges to start new companies and to be looking for opportunities in these young companies.

Q: Are the challenges today’s would-be entrepreneurs face different or the same as the ones you faced when you were starting out as an entrepreneur?

Dr. Deshpande: It’s a lot easier now. When we started companies in the ‘80s it was not common for people to be entrepreneurs and there wasn’t really a venture capital community. You had to stick your neck out and come up with an idea and see if you could come up with something. It was a life or death situation; if you didn’t make it you were in trouble. In all of Boston then you had to go seek out entrepreneurs, whereas now entrepreneurship has become so familiar to all of us.

An entrepreneur needs a good idea, mentors and access to capital, and now the system has reduced the friction in all those areas so entrepreneurship now be-comes simpler. It may take three or four years, but even if it doesn’t work out, it is actually a badge of honor and you have learned a lot so it’s easier to raise money the next time. The chances are that the second organization will work, and if that doesn’t work, you’ll still get another chance.

This is not to say that it’s any easier. There is always that inherent danger in trying to go places no one has gone

Q&Awith DeshDeshpanDe

7COMMUNITY COLLEGE ENTREPRENEURSHIP | SUMMER/faLL 2013NaTIONaL aSSOCIaTION fOR COMMUNITY COLLEGE ENTREPRENEURSHIP (NaCCE)

before because your idea is not obvious to others. An entrepreneur always faces those hurdles. But it’s not as lonely as it used to be. There is a roadmap and you know how to do it and so it’s become more of a common practice.

Q: What has impressed you about the students you’ve interacted with at the community colleges involved with the Merrimack Valley Sandbox? Are there things that excite you about the potential of today’s college students?

Dr. Deshpande: If you let them go, it’s amazing how creative they become. A lot of times in the educational system, we give them homework and problems and say, “Go solve this problem.” But what we’re doing with the sandbox is that we say a big part of being an entre-preneur is picking a problem that you’re going to solve. They pick a problem that they think is interesting and they are pas-sionate about. The kids are doing a good job of finding their own passion, which is always the hardest thing in life. It’s empowering when people pick a problem

of their own and solve it, independent of how big or small the problem is. That feeling of empowering is very addicting. Once they get a taste of it, it is very rare that people go back and become passive.

Q: What can community colleges do to encourage other successful entrepreneurs like you to become involved with and support their entrepreneurship initiatives?

Dr. Deshpande: I think the com-munity colleges already do this to some extent, but they need to think about their colleges as being more than just the buildings and the campuses they have. They need to look at the whole commu-nity as their learning environment. Then they can work on problems that exist. It’s like a lab, where you have people in the community who are capable of solv-ing problems.

The professors need to reach out as well. Many teachers at community colleges come from the practicing areas – as opposed to tenured university professors who get stuck on a campus

and never leave. I would love to see community college professors reach out more to their peers – other practitioners who are practicing in a field. They need to invite their colleagues to come and interact with students. The thing that is surprising is how willing people are to come and share what they can with the students. I think it all magically comes together when you’re asking people to do things that it’s easy for them to do and it has a huge value.

Typically, when community colleges ask something of the community, it’s about fundraising. I would ask people to share their expertise and their wisdom with the students. In the process, if they have more resources than they need and wish to donate, that’s okay. But engag-ing the community for their mentorship has to be a key part of building an entre-preneurial community.

To hear more from Desh Deshpande, be sure to come to his keynote address at the 2013 NACCE Conference.

It’s all smiles for Desh Deshponde, far right, and others at a recent Merrimack Valley Sandbox Pitch Contest, as the winner takes home a $5,000 check.

THE INDEPENDENT VOICE COVERING COMMUNITY, TECHNICAL AND JUNIOR COLLEGES, SINCE 1988

TOP100 ASSOCIATE DEGREE PRODUCERS

DISTANCE EDUCATIONFASTEST GROWING COMMUNITY COLLEGES ACADEMIC KICKOFF | WORKFORCE DEVELOPMENT

CONFERENCE PLANNING... WE’VE GOT YOU COVERED!

POST OR FIND A JOB:communitycollegejobs.ccweek.com

1988-2013

All ThingsCommunity

College

SUBSCRIBE TODAY: 800-475-4271

ADVERTISING OPPORTUNITIES: 703-385-1982

505-NACCE-CCW Promo.qxp 7/8/2013 1:44 AM Page 1


Sharing Best Practices in E-ship Education Through Training and Networking

nAcce resources

By Amy Valente, PMP, MBA, 2013 NACCE Fellow Cayuga Community College, Auburn, New York

How can you as an educator or college administrator figure out what to do next for your entrepreneurship education initiative at your community college? One of the best ways is to learn about best practices.

But, how can you find out about best practices? Training and networking with colleagues is a great way to find out what other community colleges are do-ing. But as community college educators and administrators, you are a busy group and often don’t have the time to physi-cally attend a training course.

What if you could communicate with colleagues and share your best practices without traveling? What if you could network with others throughout the entire country without leaving home? And what if you could communicate with others on your schedule?

Well, now there is way! NACCE recently launched the “HowToDoIt Kit” online course. This six-week course will provide you with all of the tools necessary to launch an entrepreneurship program on your campus. The course includes these topics:

▪ Entrepreneurship in the Community College

▪ Entrepreneurship Education Unveiled

▪ Supporting Entrepreneurship Students

▪ Entrepreneurs: Myths and Challenges

▪ Funding the Entrepreneurship Agenda

▪ Marketing Your Efforts ▪ Building Support and Staying

RelevantOne of the best parts about the

course is that you have the ability to network with colleagues from all over the country through various discussion forums. By the end of the course, you will have developed your own unique action plan for how to implement your entrepreneurship education program on your campus.

Recent participants in the pilot program had the following feedback on the course:

“The ‘HowToDoIt Kit’ course was the best experience I’ve had with a comprehensive course. I learned so much in this course,” said Laura Manyweather, Future Leaders acting director and adjunct professor of Business at Los Angeles Southwest Col-lege. “I have infused many of my lessons in my teachings and have gotten positive feedback, I have emails to prove it. I have begun my entrepreneur campaign on campus. I have launched our entrepreneur club for the students and I have begun dialogue with the foundation, all because of this great ‘Take action’ course. The ideas and strategies used simply pull what you already have in you ‘out’ and take you to the next level. Thank you for this much needed course.”

“First, this has been a well-

structured and well-planned effort,” said Myke McMullen, professor of Market-ing/Management and department chair of Business Administration at Long Beach City College. “I also teach online and know how difficult it is to organize, prepare and deliver content in this man-ner. I think for those institutions that are just beginning this journey, this course will be extremely relevant and a great first step. And even at institutions such as ours, where we have been fighting these battles for some time, this course

continued on page 20


eXploring new mArKets

Embracing Veterans as Student Entrepreneurs

Record two-year college enrollments of the past five years have given way to lower head counts as the unemployed return to work. This leaves many academic programs and administrators wondering where to focus recruitment efforts to maintain faculty credit loads and fill their classrooms in the near future.

On a positive note, entrepreneurship and self-employment as either a full-time career or part-time income supplement are attractive to students even if they are currently employed in their chosen profession. However, many student incomes have not increased to a significant level to support paying an increasing cost of tuition and the related expenses (e.g. housing, childcare, transportation) without financial aid.

In this environment, one target market – students funded by programs for vet-erans – has increased dramatically (63.7 percent between FY2009-2011) to an all-time high of 923,836 (FY2011), accord-ing to the U.S. Veterans Administration annual report. Currently, eight federal education programs benefit veterans, their spouses, and their children. These programs are available for credit-based programs as well as some non-credit en-trepreneurship training courses and can be combined with traditional financial aid programs. One of these programs, the Post 9/11 GI Bill, will not only cover 100% of tuition costs, but can provide a housing allowance and up to $1,000 for books and supplies, based upon the stu-dent’s credit load and his or her military service.

suCCess storyDakota County Technical College

(DCTC) recognized this opportunity early on and has learned a great deal about how to target veterans and help them to succeed. In 2007, the college established a Veterans Resource Center, where veterans have on-campus access to a full-time Minnesota Department of Veterans Affairs liaison to help navi-gate the complex paperwork and rules that govern these benefit programs. In addition, the director of financial aid and an academic advisor specializing in veterans programs offer veterans exper-tise vital to successfully recruiting and retaining this population.

In 2013, veterans make up nearly 20 percent of DCTC’s Entrepreneurship certificate program students. Our commitment to veterans is to get them to graduation and economic success, not just fill seats. I spent the summer of 2012 with the Minnesota National Guard on an internship to improve the connection between the military and the community college. It was surprising to learn that the military is going through many of the same struggles we are at the college, including the incorporation of online and accelerated learning.

Based on our experience at DCTC, here are three tips for success with this population:

Find staff on campus (or in the community) who are knowledgeable about VA education benefits and the rules that govern participation. Veter-ans are an extremely tight-knit com-munity, and making promises you can’t deliver on is the quickest way to get a bad reputation.

Get the experts involved in design-ing programs targeted to veterans or their beneficiaries at the very begin-

ning. What works for the students doesn’t always fit with the rules to pro-vide maximum benefits. The housing al-lowance and other benefits are designed from an employment point of view so they lend themselves to students going to class every day, not to accelerated learning; online hybrids help but it is still a challenge. There are also conflicts between what is allowed by each benefit program and by the consumer (veterans compared to dependents) that can create barriers.

Instructors must be flexible. Veter-ans have barriers such as brain injury and PTSD that combine with the challenges of returning to domestic life, includ-ing emotional and financial issues, that can impact their attendance and work completion. Much of what veterans use while in combat is ‘muscle memory’ and not creative thinking, which means their full engagement in coursework takes time and patience. Once they bond with you as their instructor, the veteran will depend on you to be their liaison between them and the college. You have to be willing to walk with them, not just point them in the right direction when they are struggling.

Contact: [email protected]

By Christine Mollenkopf-Pigsley, 2013 NACCE Fellow and Instructor Dakota County Technical College, Rosemount/Apple Valley, Minnesota

is your president involved?

For a complete listing and to join go to:http://www.nacce.com/PFEP


entrepreneurship in Action

Voltmarc Technology Makes Positive Connection

Imagine having just completed an important presentation for an approach-ing client meeting, and your computer suddenly shuts down. Hours of work are lost because an electrician in the building tries to find which circuit to tie into to add a receptacle in the employee lounge. Having worked in the electrical contract-ing business for more than 30 years, Mark Mahoney experienced this problem in commercial buildings far too often -- so he decided to find a solution. The electrical contractor-turned-entrepreneur has developed a fast, reliable circuit trac-ing and identification technology for use in large facilities. He founded Voltmarc Technology, Inc., to bring this innova-tive solution to market.

CritiCAl solutionVoltmarc’s technology is vital to

building and electrical engineers, as well as facility managers of healthcare facilities, universities and commercial properties because it addresses one of

the electrician’s most frustrating and time-consuming issues -- finding the circuit breaker that shuts down power to a particular receptacle. Having this information eliminates the possibility of accidently shutting down critical equipment such as computers, servers, and life-saving medical equipment. Mark had been tinkering with his circuit tracing technology since 2003, working on it in his spare time while working as a service manager for an electrical contracting firm.

In 2010, he realized he couldn’t wait any longer. “There’s never a good time to go out on your own. There always seemed to be some excuse,” Mark says. “I worked

out of my garage at the beginning and finally reached the tipping point when jobs started to come in. My neighbors thought I was a mad scientist.”

To launch Voltmarc Technology, Inc., Mark and his wife dipped into their savings and retirement accounts and took out an equity line of credit on their home. “I knew if we were going to do it, we had to be all in,” he says.

Cei’s First Client Soon after starting Voltmarc,

Mark learned about the Center for Entrepreneurial Innovation (CEI), a community-based business incubator run by GateWay Community College in Phoenix, Arizona. Voltmarc became CEI’s first client, and Mark moved into the downtown location once the building was completed in 2012. CEI is a mixed-use, non-retail incubator. Its focused market segments include bio, life-science, clean technology, software, and

technology services, so Voltmarc fit right in. The Center provides targeted business services and support to spur technology development and entrepreneurship. It also offers early stage capital sourcing, business counseling, mentoring, and further technology development to its clients.

According to the CEI’s Executive Director Jeff Saville, Voltmarc and the CEI are a perfect fit. “We like to attract entrepreneurs like Mark who have a great product or service and are very coachable,” he says. “We’re very much a boot camp kind of program,” he says. “We try to be very approachable and at the same time maintain high standards for our clients. We meet with our clients regularly to track their progress and make sure they’re continuing to gain traction on their business objectives.”

On the verge of becoming self-sustaining in the marketplace, Voltmarc Technology Inc. has clearly benefited from CEI. “The initial draw for me was CEI’s 70 business mentors available for free counseling,” says Mark. “But we found so much more. It’s hard to describe what they offer and how far they’ll go to help you. Jeff and his team are always there with the right resources at the right time, whether it’s franchising information, licensing issues, or commercializing your product. Whatever it is, the philosophy of CEI ‘It’s all about the client’ is exactly the truth.”

For more information about Voltmarc Technology, Inc., visit the company’s web site at www.voltmarc.com. For more information about the Center for Entrepreneurial Innovation, visit http://www.ceigateway.com.

Author’s note: In April 2013, Voltmarc received a second patent approval for its circuit tracing technology.

Tenant Mark Mahoney tells people about his new circuit tracing and identification technology at the grand opening for the Center for Entrepreneurial Innovation at GateWay Community College in Phoenix, Arizona.


Fostering Youth Entrepreneurship Brings Challenges, Opportunities

youth outreAch

By Carolyn DeJohn, Coordinator of Community Education Mohawk Valley Community College, Utica, New York

In upstate New York, the workforce is ever changing and the job market is tough. Long-standing companies are closing and laying off employees after generations of service. Young people in the area have a history of moving away to find opportunities, leaving the area with a workforce unprepared for the modern world.

Mohawk Valley Community College (MVCC) has taken the lead in addressing this problem. Our vision statement is: To transform lives by creating an innovative learning environment that meets the needs of our rapidly changing communities. One way the college is pursuing this vision is by fostering the spirit of entrepreneurship in the youths of their community.

In 2012, MVCC’s president, Dr. Randall VanWagoner, learned of a program called the Young Entrepreneurs Academy (YEA!) and a partnership was born. YEA! is an educational program that takes students between the ages of 11 and 19 through the process of launching a real business over the course of an academic year. By the end of the class, students own and operate fully-formed and functioning businesses.

MVCC formed a team to recruit students, while the MVCC Foundation worked diligently to secure funds to make the program a success. The college worked closely with the local chamber of commerce to secure volunteers to help with everything from mentorships to graphic design. When all was said and done, MVCC had secured six major sponsors, three instructors, and over 60 in-class volunteers to lend their expertise.

mAking it workOverseeing a program of this

magnitude was not without its challenges. ▪ The YEA! curriculum is extensive

and requires students to complete work on their own time as well as in the classroom. Students of this age are often pulled in many directions. Incorporating time management skills is crucial to the learning process.

▪ Writing a business plan and considering all the aspects involved in starting and running a business is a very complex process, regardless of your age or experience level. Keeping the students on track and goal oriented is another component that has become a key to the students’ success.

▪ The YEA! program requires a substantial number of guest presenters from the community. When coordinating this group of busy professionals, it is essential to find individuals who are aware of the importance of their commitment.

▪ The program has many associated costs, including yearly curriculum licensing fees, instructor salaries, field trips, supplies, and event costs. MVCC Foundation representatives have worked diligently to offset these costs with active fundraising efforts and have formed strong bonds with donors in the community, ensuring the program’s continuity and success.

▪ A major convenience is the fact that YEA! has provided MVCC with ready-made curriculum. Because of this, the instructors have become quite creative in working to tailor the curriculum to the specific needs of the students and the region.

beneFits outweigh ChAllengesEven with all these challenges,

MVCC has noted that the benefits have far outweighed the hardships, making the program well worth the effort. Many opportunities have arisen far beyond what was anticipated. The MVCC/YEA! partnership has built and strengthened ties throughout the entire community. Alumni, sponsors, and local businesses have been able to participate in learning at MVCC in a meaningful and gratifying way that wasn’t possible before.

The YEA! program will help to keep young people in the area and in turn revitalize the community. The students are seeing that they can have success right here in their own backyard, while building relationships with local professionals. Also, the students are learning real world skills. The curriculum stresses teamwork, networking, and public speaking. The students have gained confidence, professionalism, and have improved their writing, communication, and problem-solving skills.

As MVCC moves forward with the YEA! program, we continue to find solutions to the challenges that have arisen, and continue to maximize the opportunities that are being created. Looking to the future, MVCC is widening our focus to include current college students, working under the guidance of John Liddy, Entrepreneur in Residence and 2013 NACCE Fellow. Through these experiences, the college is making huge strides in improving the local workforce that will hopefully be felt for generations to come.


A member of the Minnesota State Colleges and Universities System. An affirmative action, equal opportunity employer/educator.Available in alternative formats to individuals with disabilities by calling 1-877-937-3282 or TTY: 651-423-8621.

DCTC.EDU

A PROVEN COMMITMENT TO ENTREPRENEURSHIP IN EDUCATIONDCTC has helped hundreds of business owners, like Janelle, make their dream become a reality. To learn more about DCTC’s Small Business and Entrepreneurship program, call Christine Pigsley at 651-423-8231 or email [email protected].

Janelle MeierDCTC Alumna & Co-owner of

Black Barn Bakery

“

”

DCTC’s entrepreneurship classes

provided me with the knowledge

and confidence to successfully

operate my bakery. Learning

about the value of customer

relationships and having the

opportunity to connect with a

network of business owners

in my industry has been

extremely invaluable.


When it comes to helping entrepreneurs get their businesses off the ground, the SBDC at Portland Community College (PCC) in Portland, Oregon, takes the lead in being inventive. An increasingly dynamic part of its services is the Capital Access Team (CAT), which helps entrepreneurs get the financing they need to succeed.

The CAT consists of advisors who help match entrepreneurs seeking funds for their businesses with those who can provide them. Team members help entrepreneurs fine-tune their business plans and prepare loan proposals that are bankable using a rigorous review process. Working with traditional and nontraditional money sources, including micro lenders, the team helps find lenders of varying levels.

“We assure lenders we’ll only bring them good prospects,” affirms Jackie Babicky-Peterson, strategic advisor for the SBDC at PCC. “Banks and other lenders really like the program. At our SBDC, we are designed to work with people who want to start a business or have started a business. By the time these entrepreneurs come to us, they already have a vision in mind and are seeking help to make that dream become a reality.”

The results speak for themselves. Since its inception in 2010, PCC’s SBDC clients received more than $4.2 million in debt or equity financing. Clients received over $739,500 in SBA loans, and client sales increased by more than $3 million overall as a result of the Capital Access Team and other SBDC programs at PCC.

CAse in pointRecently, the CAT team worked with

Mudshark Studios LLC, a local ceramic mold-making company. Two years ago, the company had reached capacity at its

facility in Northeast Portland and was exceeding monthly sales projections by 50 percent. With nowhere to expand, the firm needed more space and equipment to meet demand

The tipping point came when Mudshark owners Chris Lyon and Brett Binford signed a new contract to manufacture components for a large company. They knew they needed to significantly scale up operations -- and quickly. “Mudshark’s owners met with Rick Stone and Noah Brockman, co-leaders of the Capital Access Team,” says Babicky-Peterson. “They immediately identified that the debt ratio was poor and redlined the business plan.”

Working closely together with the team, the owners turned a skimpy, three-page business proposal into a solid 50-page business plan with 350 pages of documentation -- something that lenders took seriously.

“They developed an outstanding loan package and, honestly, one of the best we’ve seen,” Brockman says. “Based on our experience working with hundreds of clients on accessing capital, of those clients that stay engaged throughout the entire process, integrate our feedback, and make the suggested changes, a high percentage of them eventually get financed.”

Mudshark succeeded in getting an equipment loan from the Portland Development Commission and a line of credit from Albina Bank. The company, which began in a basement studio in 2006 with only part-time

Capital Access Team Helps Lenders Say “Yes” to Entrepreneurs

entrepreneurship services

seasonal employees, now employs 26 part-time and full-time employees and ships products all over the world.

In addition to working directly with individual businesses to find funding sources, the Capital Access Team offers advising and periodic symposiums, including a day-long “Finding Funding” program, aimed at introducing the team to bankers and those who are seeking financing. The team also hosts additional noncredit courses including “RU Bankable?” an introductory symposium for small and startup companies looking for loans. The team presents these programs at no cost to entrepreneurs throughout the state as part of the Oregon Small Business Development Center Network.

For more information about the Capital Access Team or the Small Business Development Center at Portland Community College, contact Jackie Babicky-Peterson at [email protected] or 503 978-5093.

A 2006 start-up, Mudshark Studios, now ships ceramic molds around the world; its growth has been supported with funding attracted by the Capital Access Team at Portland Community College’s SBDC.

.

We o�er Constant Contact’s marketing best practice presentations because they attract entrepreneurial-minded people to our campuses and...help us educate small business owners to reach their fullest potential.Sandra Louvier, Center for Entrepreneurship, Houston Community College

Grow your program. Offer your students more. ConstantContact.com/educators.

The right partnership gives your students the skills to not only survive,but thrive.

Partner with Constant Contact and help today’s entrepreneurs become tomorrow’s moguls.

When you partner with Constant Contact, you get the latest online marketing tools, curriculum resources, and best practice presentations—all from the industry leader. And with our free trial period, offer the hands-on learning today’s student’s want, and try it for yourself.

© 2012 Constant Contact, Inc.

C

M

Y

CM

MY

CY

CMY

K

NACCE Print Ad_V1_Final.pdf 1 8/9/12 2:08 PM


Keys to Building Stronger Internal and External Teams Dedicated to Entrepreneurship

pfep Action step #1

externAl teAmsBy John Liddy, 2013 NACCE Entrepre-neurial Leadership Fellow & Entrepre-neur in Residence, Cayuga Community College and Mohawk Valley Community College

Step 1: Knights of the round table – It is sometimes as simple as the calendar. We’ve created a monthly meeting of all the outside service providers and stake-holders to get together so we aren’t step-ping on toes. Seems simple, but it helps make sure we have a community based message and that each other’s events are well communicated. We call it the “Innovators Roundtable.” By the way, two things to do once you’ve created this group: 1) have someone create a simple link page so all organizations can have access to “all the resources” and 2) have a different person bring pie each meet-ing – way better attendance and it gets competitive.

Step 2: Less soup, more meat (as in alphabet soup.) – While it is important to have the service providers repre-sented, be sure to include the customer: entrepreneurs. How else will you know if you are creating something of value? If your gatherings or support services are

simply an opportunity for organizations to see each other again, cut it out. Get some entrepreneurs there and make the opportunities meaningful.

Step 3: Like a good neighbor – are you there? – The StateFarm tag line is appropriate for the community college. As a key role player in the community, as a support system, the college has much to provide. This can be physical space for meetings or technical assis-tance for community members. Having “real world” folks provide students with scenarios is an excellent experiential education opportunity. Similarly, don’t operate in a vacuum. Don’t just provide space; participate.

Step 4: Party like it’s 1999 – Okay, for those of you who remember the dot-bomb era, this may seem sacrilegious, but remember the parties those overfunded startups threw? Anyway, the point is, gathering in a social setting is a great opportunity to celebrate community successes or to simply get to know the other “players” in the external community. We’ve dedicated at least two meet-ups per year as simply social gatherings. They are the most popular and generate the greatest sense of community.

Step 5: Make it so – Talking about being part of the community is one thing; doing it is another. Consider making membership in an external team committed to entrepreneurship part of the service requirement for your faculty and staff. Additionally, consider co-curricular activities for students that embrace the surrounding community in an entrepreneurial manner. Be sure to create enough of a framework so these activities can continue year over year.


internAl teAmsBy Doan Winkel, 2013 NACCE Entre-preneurial Leadership Fellow & As-sistant Professor of Entrepreneurship, Illinois State University, Normal, Illinois

Step 1: Find a champion – Without a champion, any effort fizzles. Building or expanding an internal team in any academic institution is a difficult undertaking, so it is critical to find a champion. They are there, usually in the shadows (where entrepreneurs often exist). Find the disruptor, the reasonable voice that encourages action. Once you have that champion, build a support system. This requires knowing


The first action step of the Presidents for Entrepreneurship Pledge is to create or expand internal and ex-ternal teams dedicated to entrepreneurship. Here, NACCE 2013 Leadership Fellows John Liddy and Doan Winkel provide five steps for creating or expanding entrepreneurship teams, with John focused on external teams and Doan focused on internal teams.

5


Engage Community, Students, College for a Winning E-Team

teAm building

“Always spell ‘Team’ with a capital ‘T’; if you’re not a team player, you won’t survive,” said Joe Crookham, CEO and co-founder of Musco Lighting, to Muscatine Community College entrepreneurship students.

During Muscatine Community College’s 2nd Annual Entrepreneurship Exposition in April, Crookham addressed MCC students about the importance of teamwork in business. He told students of the incredibly agile cheetah…the world’s fastest mammal. Ninety-five percent of cheetah kittens die, because cheetahs go it alone. The mother cheetah rarely relies

on the help of other cheetahs to protect her young. The kittens fall easy prey to a pack of hungry hyenas.

Crookham and his staff opened up his production plant for an invitation-only group of over 40 student entrepreneurs for a day of CEO keynote addresses, interactive tours of Musco’s production system, and small group networking discussions between students and local entrepreneurs.

Crookham and his partner, Myron Gordin, purchased a failed lighting company and founded Musco in 1976. Today, Musco sports lighting is found illuminating everything from Little League ball diamonds, to the new Yankee Stadium, to The Els Club Driving Range in Dubai, UAE.

student teAmwork in ACtionBehind the scenes of the 2nd Annual

Muscatine Entrepreneurship Exposition

was a Team of students that put together a rich, day-long event for their peers. Members of The MCC-CEO Chapter (Collegiate Entrepreneurs’ Organization) planned and organized the event working with local entrepreneurs, businesses and college administrators to gain first-hand insights on building relationships that help them and the community grow through entrepreneurship.

The MCC-CEO Team worked closely with Musco’s General Manager and his Team to manage event details like agendas, room setup, plant tours, cater-ing, transportation and parking at Musco. The Team coordinated the schedules of over 20 ‘Very Important Entrepreneurs’ for their parts as speakers, application reviewers, caterers, tour guides, hosts and ‘shark-tank’ judges. The Team produced and managed all of the promo-tion for the event including: student and entrepreneur invitations, posters and table tents, television announcements, web and social media posts, chamber of commerce invitations, and recruitment of student entrepreneurs to participate in the E-Challenge Pitch-Off competition.

The Team worked with MCC admin-istrators and staff to set up the MCC Student Center for the evening’s Entre-preneurship Challenge Networking Reception and E-Challenge Pitch-Off activities.During his morning remarks, Joe Crookham told the students Musco Lighting works on the principle: “As a Team, we will create value and have fun providing products and services for people with whom we can build long-term relationships based on mutual trust and respect.” For days after the event, MCC-CEO Team members echoed this

By Jim Elias, Entrepreneurship, Management & Marketing Professor & President & Executive Director, Muscatine Center for Business Development Muscatine Community College, Muscatine, Iowa


sentiment and agreed they experienced this lesson first-hand from the opportu-nity to manage the project and work with all of the local business people, college staff and students on such a great event.

A Community teAm mAkes it hAppen

Musco’s motto, “We Make It Hap-pen”, comes from the company’s Team members’ willingness to tackle short-lead-time projects and challenges. Just like the Musco Team is “Making It Happen” in unique challenges all around the world, the entire Muscatine business community Team came together to make E-Day 2013 happen.

Entrepreneurs in manufacturing, hospitality, financial services, health care, real estate, business and social services all stepped forward to spend their time with MCC students.

The morning featured Keynote ad-dresses by Musco’s Crookham and by Paul Kraushaar, P.T., Founder and President of Muscatine Physical Thera-py, a 5-clinic regional physical therapy company. The afternoon introduced speed-networking roundtable discussions where MCC student entrepreneurs met face-to-face with a number of other local entrepreneurs about what it takes to start, grow and manage their businesses.

After a full day of engagement on sight at Musco, E-Day adjourned to return to campus for the evening festivities. The MCC Student Center was transformed into an exhibit hall where 15 student entrepreneurs pitched their business concepts one-on-one to community members in attendance at the Entrepreneurship Challenge Networking Reception.

At this year’s NACCE Conference, attendees have the opportunity to vie for $150,000 in grants through the NACCE Entrepreneurial College in Action Grant Competition, powered by The Coleman Foundation. The $150,000 in grants represents the largest support yet provided by the Coleman Foundation, which has offered grants at the conference since 2007.

Grants of up to $15,000 – a larger grant size than in previous years – will be awarded during a two-round process in which multi-disciplinary teams from the vying community colleges will make 10-minute pitches to a team of judges and a live audience. Winners will be announced at the conference.

The focus on this year’s competition will be on building programs that 1) create or expand internal and external teams dedicate to entrepreneurship or 2) increase entrepreneurs’ engagement on campus. “These two areas are the first two steps of NACCE’s Presidents for Entrepreneurship Pledge,” said NACCE President & CEO Heather Van Sickle. “Through this commitment, forward-thinking college presidents agree to undertake five steps that will improve their institution’s ability to build strong entrepreneurship education programs and support services to fuel the growth of local economies. The first two steps that the action grants focus on are very critical to building a strong base upon which a college can build its entrepreneurship initiatives.”

To be considered for making a presentation at the conference, colleges must submit an application that describes their proposed project by 8 a.m. Eastern time on September 6, 2013. Complete information and access to the application can be found at www.nacce.com/grants.

nAcce news

Bigger Grants Available at NACCE Conference

The Entrepreneurship Challenge and Pitch-Off was co-hosted by MCC and the Greater Muscatine Area Chamber of Commerce & Industry. Local entrepreneurs served as ‘shark-tank’ judges; representatives from SCORE, SBDC, Young Professionals Network; and MCC’s NACCE & Business Advisory Committee along with board members from the newly formed Muscatine Center for Business Development were on hand to listen to pitches, quiz the student entrepreneurs and offer support.

Each of these students completed an application process to participate and then prepared their presentations and display materials for the event. Finally, five finalists were given the opportunity to pitch in a ‘shark-tank-style’ E-Challenge Pitch Off competition in which the top prize package included a $100 cash prize from SCORE, a start-up printing package, MCC tuition scholarship, Small Business



people’s expertise and competencies, and what motivates them. The team will experience conflict surrounding ideas for change, so you want a team that will engage in the conflict constructively. This requires a team diverse in skill sets, backstories, and vision.

Step 2: Establish standards – Any effort surrounding creating and entrepreneurship will be messy, so develop structure to encourage and maintain momentum. Standards are that structure; have preconceived, agreed-upon standards to survive the messiness. There must be ethical standards promoting the institution’s values. There must be standards dictating behavior among team members – particularly conflict resolution.

Building or expanding a team related to entrepreneurship requires innovative standards. Push the envelope, raise the bar, develop standards that are fun to talk about so they become an integral part of the campus-wide discussion of entrepreneurship. The standards will be the roadmap, so include the champion and team in development; giving the team ownership will create a greater likelihood those standards are infused into the culture of the team and their efforts.

continued from page 17


Keys

Sharing Best Practices

Step 3: Set expectations (roles & responsibilities) – People need to know what is expected so they can buy in. As with standards, let the team, driven by the champion, formulate their roles and responsibilities. Give them autonomy to establish clear performance expectations. Inform every team member of the institution’s values and of the place entrepreneurship has within the institutional fabric. Ensure every team member develops very specific performance goals. Make sure clear policies and rules are in place; combined with the institution’s values, this is the framework for the team’s behavior. Each team member should work on a development plan to map out their personal development and growth. Last, the team must have regular check-ins to reinforce expectations, share achievements, and adjust the road ahead.

Step 4: Celebrate successes – Ev-eryone needs a “way to go!” or “atta boy!” when things go well. Celebrating achievements is important to maintain morale and encourage institutional support. When team members achieve personal goals, or when the team reaches a milestone, share that with the internal and external community. Each team member is giving of themselves above and beyond what is expected, so when

celebrating them, make sure it is some-thing of value to them. This requires getting to know them – what motivates them, what recognition they would most value.

Step 5: Celebrate failures (that result from well-laid plans) – With any entrepreneurial initiative, failure is realistic and likely. This path requires learning and experimentation. Almost by definition, this path will be fraught with failure, for individuals on the team and the team as a whole. Encourage failure, and celebrate it; help team members understand that intelligent failures contain tremendously valuable information.

Team members are expected to leave their comfort zone, to push the boundaries of what is possible, and to go beyond expectations. So they need a cushion for when (not if) they fail. Remember, every breakdown gets the team closer to a breakthrough. As successes are announced, so too must be failures, and more importantly, what the team has learned from the failure. By creating a culture that embraces intelligent failure, the internal team and all members of the community will be encouraged to invent their future.


either reinforced existing best practices or encouraged me to reflect on areas of potential weakness. All in all, it has been a valuable experience and I have enjoyed being a part of this test group.”

Kourt Williams, adjunct professor of Business Administration at Los Angeles City College (LACC) and lead

faculty/education director of the LACC/Goldman Sachs 10,000 Small Businesses (10KSB) Initiative, was also enthusiastic about the “HowToDoIt Kit” course. He said, “This course is amazing! This is just what I needed.”

From a course facilitator perspective, it was wonderful to watch participants

learning from each other and sharing ideas. One of the best parts of the course is seeing the action plans that are devel-oping as a result of the course.

For more information on upcoming sessions, please visit the NACCE website.


5

Indian River State College | 3209 Virginia Avenue, Fort Pierce, Florida1-866-792-4772 | www.irsc.edu

Acting entrepreneurially to supportentrepreneurship on Florida’s Research Coast

• Leading regional economic development to create jobs• Fostering business success with multi-faceted services• Preparing a skilled workforce ahead of the curve• Integrating entrepreneurship across disciplines

Indian River State College

From Ideas...

...to Innovations

Energizing the Economy


Relating Maslow’s Hierarchy to the Entrepreneurial Psyche

clAssroom discussions

By Jill K. Holliday, Instructional Specialist for Hospitality, Tourism and Entrepreneurship New River Community & Technical College, Ghent, West Virginia

Many educational experts want us to take a multi-disciplinary approach to teaching. Most entrepreneurship ex-perts agree that entrepreneurship is not a stand-alone discipline, but rather a discipline to be coupled with others. It’s no question that when we teach some-thing that pulls reference from another subject matter, the student has a greater chance of understanding and retaining the information. Psychology is a subject matter that is frequently required as a general studies class for college comple-tion. When I teach entrepreneurship, I like to tie the instruction to psychology for this very reason.

Many students will remember studying the work of Abraham Maslow. Maslow wrote a paper in 1943 titled “A Theory of Human Motivation.” He used words like physiological, safety, belongingness and love, esteem, self-actualization and self-transcendence to describe the pattern that our motivation usually moves through. This pattern is commonly referred to as “Maslow’s Hierarchy of Needs.” Our most fundamental and primary needs are at the bottom and our need for self-actualization is at the top.

One of the primary motivators for an entrepreneur is self-actualization. Does that mean that entrepreneurs must have all of the other needs met prior to attempting a start-up business? It’s a very good question and a fun discussion for the class. Maslow suggested that the primary levels must be met for the individual to truly focus or desire the upper or secondary needs. This would mean that the needs of physiological, safety, belongingness and love, and esteem would need to be satisfied or the individual would feel anxious and tense.

In the October 2012 issue of Entre-preneur magazine, author Grant Car-done highlighted 12 surprising signs of an entrepreneur. Hating the status quo, easily bored, fired from jobs, labeled a rebel, resisting authority, and ready to improve everything are all characteristics of entrepreneurs. Obsessive/compulsive behavior is also an interesting character-istic. Starbucks founder Howard Schultz stayed with his dream even though his family tried to persuade him not to.

Entrepreneurs also fall in this quirky in-between zone. They are scared to go out on their own and scared not to. They see instability in both. They are unable to unwind. Ideas are constantly revolving in their heads and consuming their dreams. During the day, these same ideas consume their minds and distract them from their regular work. Entrepreneurs typically have always been “uncomfortable in their own skin.”

Many of these characteristics mesh perfectly with the feelings of anxiety and tension, which leads me to an interesting observation: do successful entrepreneurs have a tendency to skip those primary levels and focus on the upper or sec-ondary levels of self-actualization and self-transcendence? Notice my keyword, “successful.” I can find many examples of people who have barely lived for sev-eral years so they can live the way many can’t for the rest of their lives. They have aspired for the ultimate success, neglect-ed their own health and their own family and safety, for the ultimate reward.

Let’s look at the story of Chris Gardner. You may recall the movie starring Will Smith, “The Pursuit of Happyness.” Personally, I don’t like this movie. I am the mom of four kids and one on the way and I can’t imagine

putting my own aspirations ahead of the primary needs of safety and security for my children. However, in the movie, Gardner is an on-and-off homeless man raising his son and striving to hit it big. He starts out by investing his life savings in a medical device that he tries to sell to doctors. This idea flops and financially destroys the family. His wife leaves him and his son. He decides to work towards a highly-competitive internship with Dean Whitter as a stockbroker. The story goes on to show Gardner struggling with the hours and challenges of the internship and rushing afterwards to secure a place in line at a shelter every evening with his son. One night, they are forced to stay in a bathroom at a subway station. Ultimately, this story does have a happy ending. He is offered the paid position with Dean Whitter and eventually goes on to form his own multi-million dollar brokerage firm.

The real Chris Gardner credits his tenacity and success to “spiritual genetics” handed down to him by his mom and to the high expectations placed on him by his children. It is accurate that Gardner and his son struggled with homelessness for nearly a year in San Francisco. He struggled to find food in soup kitchens and slept wherever they could find safety, including a locked bathroom at a Bay Area Rapid Transit station.

When talking with other entrepreneurs, and my own mother, I have come to a realization. Chris Gardner didn’t necessarily skip those primary levels. He obviously did view safety as important and food as important. They stood in line at soup kitchens and even the subway station offered a locked door for safety.



NACCE and Catawba Valley Community College (CVCC) partnered to hold the first-ever regional summit focusing on the importance of developing a strong college community outreach program. The summit drew people from over 20 community colleges located throughout the southeastern United States. The large turnout illustrated these colleges’ commitment to foster entrepreneurship in their service

markets through a coordinated effort to enhance their community partnerships.

The summit was a fast-paced day filled with a variety of speakers, work-shops, panel discussions and tours of two

of CVCC’s most innovative programs’ facilities including CVCC’s Simulated Hospital and the Manufacturing Solu-tions Center. Our day kicked off with Karen-Michelle Mirko of NACCE giving an enthusiastic talk on “Sustain-ing an Entrepreneurial Culture on Our Campuses.”

Dr. Garrett Hinshaw, CVCC’s president, was next; he spoke on the “Importance of Presidential Leadership and Creating Iconic Transformation.” Dr. Hinshaw emphasized the challenges of implementing change and building on the new foundation created by the change. He stated that with change there is the risk of failure, but we must be willing to fail if we are to create mean-ingful change. We should look at failure as a means to becoming successful if we persevere.

Dr. Hinshaw gave an illustration of a dream which was challenged by many doubters and skepticism; if he had listened to skeptics, CVCC’s Simulated Hospital would never have become a reality and become such a source of great pride for our college and community. It was a great way of illustrating that strong leadership requires not only vision, but internal fortitude, because there will be times when a leader will be standing by himself in pursuit of a dream.

Dr. Hinshaw’s inspirational message was a great lead-in for our next speaker, Alan Jackson. He is president of the Jackson Group, a very successful entrepreneurial venture. The business was started by Mr. Jackson’s father and Alan has continued the family tradition by starting several new businesses.

CVCC Partners with NACCE to Host Community Outreach Regional Summit

community outreAch

By R. Gary Muller, Business Programs Department Head & 2013 NACCE Fellow Catawba Valley Community College, Hickory, North Carolina

Mr. Jackson is not only a successful businessman, but he is a local leader, committed to creating partnerships to foster entrepreneurship in our community.

Mr. Jackson discussed the importance of developing a network of partnerships that work closely together to promote the community and establish the support system necessary to start and build businesses. He gave several examples similar to Dr. Hinshaw about the importance of persistence and dedication to achieving your goals. These traits are essential for leaders and entrepreneurs to be successful.

They are also essential for colleges attempting to build a strong community outreach program, because there will be people in the college as well as the community who will downplay the importance of partnerships or they will become disenchanted when things don’t move forward as quickly as planned.

Dr. John Enamait, dean of CVCC’s Business School, was our next speaker and described the support system CVCC put in place to foster entrepreneurship within the college and our community. The college established the Job Creation Center to coordinate the activities of our curriculum programs, Small Business Center, Manufacturing Solutions Center and Workforce Development, so the college could provide the best service possible for budding entrepreneurs.

He also described the activities CVCC has put in place to make entrepreneurship fun and interesting, such as our National Entrepreneurship Week Celebration, which included

more summits AheAd

NACCE has three more regional summits scheduled for 2013:

▪ November 14 - Rio Salado College, Tempe, Arizona – The Importance of the Community College in Economic Development. (Discussions will be based on the Virtual Incubator Network Toolkit.)

▪ November 18 - Miami-Dade College, Miami, Florida – Entrepreneurship Across the Curriculum

▪ November 21 – New River Community and Technical College, Ghent, West Virginia – Entrepreneurship Education Adventure Summit

▪ To register, visit the Programs & Events section of NACCE.com.


the Extreme Entrepreneurship Tour Kickoff and CVCC’s annual “Shark Tank” competition. He emphasized that we need a comprehensive program to support entrepreneurs in various stages of development as well as a program that makes entrepreneurship fun so we can attract more people to our programs.

Sheena Lindahl, co-founder of the Ex-treme Entrepreneurship Tour and named one of the country’s top 25 entrepreneurs under the age of 25 by Business Week, finished off a great morning with an in-teractive workshop on engaging students on our campuses. Sheena led a high en-ergy event, which was made even more impressive by the fact that she travelled all night and overcame bad weather and a flat tire to be at our summit.

The afternoon session started with a guided tour of our Manufacturing Solutions Center (MSC), led by Dan St. Louis, its director. The MSC has the goal of bringing manufacturing into the new era of changing technologies and production innovation. The center works with companies from all over the world, including Nike and Hanes Brands.

Tim Putnam, associate director of the John Pappajohn Entrepreneurial Cen-ter at Northern Iowa Area Community College and a NACCE Fellow, led a lively presentation on the importance of community mapping in identifying areas of emphasis in developing community outreach programs. His discussion was a perfect lead into our Community Leaders Panel Discussion.

The panel discussion focused on the challenges of building partnerships and the best ways to establish strong long lasting relationships. Our panel was made up of a diverse group, which pro-vided a wide range of perspectives. The panel included the Chamber of Com-merce president, the regional director of our SBTDC, a student entrepreneur, our first MSC incubator entrepreneur, Sheena Lindahl, and Tim Putnam. The discussion was an outstanding way to pull the day’s activities together with many of our strategic partners.

Our very exciting day concluded with

Summit participants (from left) are Dr. John Enamait, dean of CVCC’s School of Busi-ness, Industry and Technology; Dr. Garrett D. Hinshaw, CVCC president; Tim Putnam, associate director of John Pappajohn Entrepreneurial Center at North Iowa Area Com-munity College; Karen-Michelle Mirko, NACCE’s VP of Marketing, Sales & Meaningful Collisions; and Gary Muller, department head for CVCC’s Business Programs.

a tour of our Simulated Hospital and a reception for summit participants to interact with our speakers. It was a great day and another step toward achieving our long-term goal of instilling an entre-preneurial spirit across our entire college and community and assisting colleges in their quest to achieve similar goals.


Development Center and SCORE consulting services, and web-hosting and design by Neighborhood Marketing.

teAmwork worksJoe Crookham told the MCC students

that day, “If you feel good about what you’re doing, you’ll put the extra hours into it. You don’t have to have a big

fancy idea how you’ll get into the New York Stock Exchange. That may happen, but to me it’s more about getting control of your own life so that you can create value.”

MCC student entrepreneurs and the community partners participating in the 2nd Annual E-Day all came to realize this lesson. The students worked

hard and had a great time. In the end, a strong Community Team has come together to support, promote, grow and value entrepreneurship at MCC and in Muscatine, Iowa.



Winning E-Team


Cross-Campus Collaboration Inspires the Entrepreneurial Spirit

building new bridges

By Katie Sowa, Director of Operations Collegiate Entrepreneurs’ Organization, Chicago, Illinois

Cross-campus collaboration is a growing trend in entrepreneurship education, and research shows that collaboration between many interdisciplinary areas can result in innovation and increased success. When diversity encourages problems and solutions to be shared, cross-campus collaboration can be transformational. More colleges are offering internal programs to develop cross-campus relationships and expand entrepreneurship beyond the business school, but the success of such efforts depends on the ability to expand beyond the classroom curriculum and into extracurricular activities.

Iowa State University claimed the national title at the 2012 National Col-legiate Entrepreneurs’ OrganizationSM (CEO) Conference for Best Campus E-Diffusion, or spreading of entrepre-neurship across campus. One factor that makes Iowa State University so successful in cross-campus collabora-tion is that students of all majors are exposed to entrepreneurship on a regular basis. Not only does Iowa State of-fer entrepreneurship campus-wide as a minor for any student, but beyond the classroom, its E-Club is based on bringing together students of all ages with different backgrounds and majors with the shared goals of networking and learning about entrepreneurship. From campus dinners with entrepreneurs to innovation and pitch competitions, Iowa State offers events for any student of any major to gain an interest in entrepre-neurship and realize that it’s not just a “business thing.” For more on the secrets to success of Iowa State’s cross-campus collaboration efforts, check out a full-

length video featured at www.c-e-o.org/members/chapter-development.

Cross-campus collaboration can ultimately lead to more game-changing opportunities and experiences beyond the boundaries of an individual institution. A new idea of cross-campus collaboration includes expanding beyond your own campus and teaming up with other colleges for joint inspiration.

This past spring, a group of entrepreneurial students from Quincy University in Quincy, Illinois, visited Millikin University in Decatur, Illinois. A group of students from Quincy University’s CEO chapter was on a mission to explore Millikin’s entrepreneurial culture and visit their Entrepreneurship Center, School of Business, students, and staff. Following connections made at annual National CEO Conferences, the students and faculty advisors of each university decided to finally meet up to exchange ideas.

With Quincy University having launched a student-run bar on campus a few years ago, their students were excited to have the chance to explore first-hand several student-run businesses on Millikin’s campus, including an art gallery, theatre, recording studio, and more. As Zach Klein, former president of Quincy University’s CEO chapter, said, “It was a tremendously inspiring experience to see what a university similar to our size has been able to accomplish and to see the entrepreneurial spirit that thrives in their school environment. In the future we hope to have a regional CEO conference with Millikin and other schools within the area, among other collaborations. All the QU CEO members were excited and inspired from the trip and meeting everyone there. I am looking forward to great things happening with QU CEO Chapter.”


Quincy University’s CEO Chapter Visiting Millikin University


To read the full article accounting this cross-campus experience, please visit www.c-e-o.org/news/qunicy-university-ceo-visits-millikin-university.

Establishing the capacity for cross-collaboration on your campus is vital to not only the success of entrepreneur-ship as an academic program, but also for the future success of your aspiring student entrepreneurs. Living in a global society that is quickly becoming more inter-related, the more your college can apply elements of cross-collaboration on your campus, whether internally or through teamwork with other institu-tions, the better the chances will be for


Cross-Campus

equipping the next generation of leaders and entrepreneurs with the knowledge and ability to realize change and have a positive impact.

The Collegiate Entre-preneurs’ OrganizationSM (CEO) is a non-profit organization that serves young entrepreneurial-minded students who as-pire to become successful entrepreneurs. CEO sup-ports entrepreneurship on over 245 community college and university

campuses across North America. For more information CEO, visit c-e-o.org.


Maslow’s Hierarchy

However, the depth of those levels for people like Gardner is certainly more shallow than it is for me. My definition of food is a well-rounded balanced meal where no one leaves hungry. My definition of safety is not having to wonder every evening where my family will sleep.

Perhaps it isn’t so black and white. Entrepreneurs who glaze over these primary levels and cause themselves to be anxious and tense are still “satisfying” those levels, but only at a much lower level or more shallow definition. This puts them in the gray area and allows them to move more rapidly to the top of the pyramid and strive for their ultimate success.

I was a partner in a financial plan-ning firm for many years in Raleigh, North Carolina. I recall my boss preach-ing the concept of at least three months emergency fund. Without at least three months of living expenses set aside for the unexpected, I did not feel my family

was safe. Chris Gardner gave, perhaps his last $5, to help one of his bosses with cab fare. They had no idea of his circumstances.

While the usual depiction of Maslow’s Hierarchy shows a pyramid of evenly divided levels, I propose that Maslow’s Hierarchy of Needs for Entre-preneurs looks more like the image seen below:

Maslow is quoted as saying, “What a man must be, he must be,” which would clearly explain why an entrepreneur would skate quickly across the bottom four layers, which Maslow called the

“deficiency needs.” The upper level of Self-Actualization actually refers to a person’s full potential and the realization of that potential. Maslow was noted as explaining that level as the desire to ac-complish everything a person can and to become the most a person can be.

A nice way to end this discussion with your students is to ask them if they are willing to live a few years of their life like most people won’t (or they perceive they can’t) in order to live the rest of their life like others can’t (or won’t be able to). What do these primary four layers mean to them?

In the financial industry, we frequent-ly asked clients, what does money mean to you? What does safety mean to your students? What is their definition of hav-ing their physiological needs met? When a person truly looks at these questions, they are able to see a clearer picture of their own potential and the likelihood of achieving their dreams.


connect to nacceconnect to nacce

We help entrepreneurs get all their ducks in a row. Literally.

Abby Belford-Williams, EAP ClientOur House Farm, Whitney Point, NY

phot

os b

y Dea

nna

Drau

dt

BCC Continuing Education607 778-5012

www.sunybroome.edu

• 60-hour Entrepreneurial Assistance

• MasterMind groups for small business

• Website Ribbon Cutting

• Small Business Resource Directory

• Marketing Intensive Institute

• Inventors’ group host

• Networking events

• Credit Certificate in Entrepreneurship

• Business plan competitions

• Workforce development

• Amazing Teen Entrepreneurs Program

Program (EAP) training

Powered by


member spotlight

Residence: Phoenix, Arizona

Organization: South Mountain Community College

Occupation: Business Faculty, Director – Community Entrepreneurship Center

First job: Sales clerk at Montgomery Ward

Philosophy: The power of one – one person, one moment, lighting one candle in the dark – will make a difference.

Favorite Music: Classic Rock

Favorite TV show: “Much Ado about Nothing” (play and movie)

Favorite book: Lord of the Rings trilogy by J.R.R. Tolkien

Bruce McHenry

What got me interested in my work: I always enjoyed training and learning and wanted to be a teacher; it was a long and interesting journey to get there. After 25 years in Fortune 500 companies I wanted to run the whole show and jumped (no net!) into entrepreneurship for sev-en years, starting and running several small businesses. During that time I was also an adjunct instructor teaching at local community colleges. When a business partner expressed wanting to go in a different direction, which coincided with a full-time teaching opportunity at South Mountain, I jumped again into the dream job of teaching and helping others in business and entrepreneurship!

Greatest accomplishment: There are five – my three fabulous children, Lauren, Brian, and Lindsay; being a teacher; and finishing the 2011 Arizona Ironman triath-lon.

Success is...both the satisfaction in your soul of accomplishing a goal, and then your soul asking, “Is that all you got? What’s next?”

Pet Peeve: Traffic, I’m an impatient driver.

Favorite Quote: “Only those who will risk going too far can possibly find out how far one can go.” - T. S. Eliot.

Current Project: Helping build and grow the new Community Entrepreneurship Center (CEC) at South Mountain Community College. We’re positioning the CEC as the knowledge center for local entrepreneurs and small business owners. The CEC was initially virtual as a one-stop center for entrepreneurs; on the college web site there are links for organizations and resources such as SBDC, SBA, and local Economic Development agencies. There is a weekly CEC e-newsletter to communicate news, events, and classes, as well as short surveys asking entrepreneurs about current challenges and needs. The e-newsletter is useful by collecting metrics on click-throughs, opens, and conversions to social media such as Facebook. South Mountain received two entrepreneurship-related grants this year: a Coleman Foundation Elevator Pitch grant, and a NACCE/Sam’s Club Shared Vision grant. The Coleman grant is providing the Clifton Strengths Finder assessment and training to local entrepreneurs. The Shared Vision grant is supporting direct marketing to small businesses about available resources for entrepreneurial knowledge and training. It’s been fun and very busy!

Championing tomorrow’s entrepreneurs – today. Success in business knows no bounds. That’s why we believe that the best way to cultivate future entrepreneurs is to educate them. By supporting organizations such as NACCE, we can equip tomorrow’s entrepreneurs with the tools and competitive edge needed for business leadership and limitless achievement.

Sam’s Club proudly supports NACCE and its mission of creating economic vitality through entrepreneurship.

Visit SamsClub.com/giving to learn more.

Register NOW*and SAVEon the leading event for community college entrepreneurship

FEAtuREd SpEAkERS INcludE:MAtt REEd Author, Confessions of a Community College Administrator, dESH dESHpANdE

President and Chairman, Sparta Group LLC, tHOM RuHE Vice President of Entrepreneurship,

Kauffman Foundation, MARk NAGER CEO, UP Global, cAtHERINE cOOk Co-Founder and VP

Brand Strategy, Meet Me, MIcHAEl HENNESSY, President and CEO, The Coleman Foundation

ENtREpRENEuRSHIp: FUELinG ThE LOCAL ECOnOMiC EnGinE

NAccE 2013

*NAccE.cOM/NAccE2013

Non-Profit Org.US Postage Paid Springfield, MAPermit # 1215

HIltON cHARlOttE uNIVERSItY plAcEOctObER 13 – 16cHARlOttE, NORtH cAROlINA

1 Federal Street, Bldg. 101Springfield, MA 01105

summer/fall 2013

Documents