summers-market research project
TRANSCRIPT
MARKET RESEARCH ON DIESEL GENERATOR MARKET IN NAVIMUMBAI
Presented byR.Manohara Krishna GantiPGDM-MarketingITM Business School
Contents
Introduction to the DG marketResearch objectivesResearch methodologyData collection Data analysis & InterpretationMajor findingsRecommendationsConclusion
.
The diesel generator set market in India is a well organized and highly competitive market.
The diesel generator set market in India can be broadly classified as small diesel generators (7.5-160)kVA), medium diesel generators (180 625kVA) and large diesel generators (750 3000kVA).
The market witnessed steady growth rates in the last decade on account of chronic power shortages and rapid growth across several segments
The total genset market is now estimated to grow steadily at a CAGR of about 10.1 percent in revenue termsbetween 2009-2015.
To find the market potential for the diesel generator market in Navi MumbaiTo improve the flow of enquiries To explore new markets Designing novel strategies for capturing the DG Market
The basic methodology used is of descriptive statisticsWhere information is collected through questionnaires from the respondentsGenerally personal interview, some times telephone interviewing.are the basic methods I used for collecting the information data is collected in two forms.They are primary data data & secondary data
Secondary data is collected through magazines journals , frost &sullivan reports.According to it, Frost & Sullivan research service titled Indian Diesel market. In this research, Frost & Sullivan's expertanalysts thoroughly examine the following market segments: 15 75 kVA, 75.1 375 kVA, 375.1 750 kVA, and 750.1 2,000 kVA.
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:By Output Range:- 15-75 kVA- 75.1-375 kVA- 375.1-750 kVA- 750.1-2,000 kVA.By End Use Vertical:- Large- and small-scale industries- Hospitality- Real estate- Commercial and residential- Hospitals and healthcare- Retail and restaurants
The primary data is collected approximately from 216 respondents making sample size as 216 respondentsData is collected through personal interviews with maintenance mangers sometimes also through through telephone interviewing
Data is collected from various regions of Navimumbai they are Kharghar , Vashi, Ghansoli ,Bhiwandi, kalyan , kopparkhairne
I had collected information from various sectors like Warehouses & industries at Bhiwandi , construction companies in VashiIT sector in Ghansoli,commercial complexes ,banks etcI had telephone interviewed some of the respondents for information
USAGE OF GENSET BRAND IN WAREHOUSES
Chart1
9
18
2
2
1
1
1
Sheet7
Row LabelsSum of KVA
CUMMINS POWERICA200
ELEMAX
HONDA
KIRLOSJKAR GREEN7.5
KIRLOSKAR260
KIRLOSKAR GREEN30
KIRLOSKAR GREENKALA
MAHINDRA
MAHINDRA-POWERSOL
Grand Total497.5
Sheet8
Row LabelsSum of KVA
GREAVES320
ASHOK LEYLAND60
AUTOMECH
CROMPTON GREAVES
CUMMINS50
CUMMINS25
CUMMINS JAKSON125
CUMMINS POWERICA227
CUMMINS JAKSON405
CUMMINS POWERICA11910
CUMMINS SUDHIR175
CUMMINS SUDIR1592.5
CUMMINSPOWERICA325
CUMMINS-SUDHIR20
ELEMAX
ERAM GENSETS250
FG WILSON1450
GMMCO725
GREVES COTTON25
HONDA
HONDA
KIRLOSJKAR GREEN7.5
KIRLOSKAR522.5
KIRLOSKAR GREEN1342.5
KIRLOSKAR GREEN3208.5
KIRLOSKAR GREENKALA
KIRLOSKARGREEN700
MAHENDRA0
MAHINDRA50
MAHINDRA POWERSOL207.5
MAHINDRA-POWERSOL
MTU2000
PELICAN
STERLING275
VIBROPOWER375
VOLTEM1100
Grand Total27473
Sheet1
SNOCOMPANY NAMEGENSET COMPNAYKVAno of yearsRATING OF PERFORMANCECOMPANY AMCRATING FOR SERVICEPRIVATE AMCDELIVERYSPARE PARTS ACCESIBILITYFUEL EFFECIENCYfrequency in servicingMAJOR ISSUESDECISION MAKER
1REDINGTONKIRLOSKAR GREEN7.588NO8YES4IN TERMS OF MOONTHS IN A YEAR
2SRINIVAS PAPER INDUSTRYKIRLOSKAR7.539yes8442
3SILVER STEELKIRLOSKAR GREEN1039YES9443
4KANSAI NEROLACMAHENDRA10310YES10441
5GLOBE COMPLEXKIRLOSKAR1519YES43
6FUTURE SUPPLY CHAINSKIRLOSKAR GREEN1529NO4
7PLATINUM PARKKIRLOSKAR GREEN1519yes8442
8VECTOR PROJECT(W)KIRLOSKAR GREEN153.57NO6441
9NEW AGE FIRE PROTECTION WAREHOUSE PVT LTDASHOK LEYLAND152.52YES8133
10HURTADO IMPEX PVT LTDKIRLOSKAR GREEN1556NO234BAD SERVICE
11GREEN PLANTKIRLOSKAR GREEN1638NO443
12SUNPHARMACUMMINS-SUDHIR2018YES8336DELIVERY IS LATE & SERVICE PROCESS IS COMPLICATED
13SBIKIRLOSKAR GREEN2019YES3
14MAXMOBILEGREVES COTTON251NO3
15JASMINE STATIONARIESCUMMINS POWERICA2529YES32312SERVICE IS BAD
16CHETAK LOGISTICSKIRLOSKAR2519YES4
17IT PARKKIRLOSKAR GREEN250.69YES42
18AMERICARES(NGO)CUMMINS POWERICA255.58NO436
19ARK WAREHOUSECUMMINS POWERICA25210NO8236
20GLAXOSMITHKLINE WAREHOUSECUMMINS POWERICA250.58YES8433
21AQUOPURO EQUIPMENTS PVT LTDCUMMINS POWERICA250.16YES2.5
22TCI SUPPLY CHAINSKIRLOSKAR GREEN308YES84
23ABHUDAYA BANKKIRLOSKAR GREEN3039YES8443
24TORRENT PHARMAKIRLOSKAR GREEN3059YES32
25BELMONT SUITECUMMINS POWERICA3089NO2.53
26KOTAK BANKKIRLOSKAR GREEN3019yes33
27YES BANKCUMMINS JAKSON3019YES9443
28SHREYA LABEL TECHKIRLOSKAR GREEN3059NO9443
29VASHI INFOTECH PARKKIRLOSKAR GREEN352YES4
30SKY GROUPKIRLOSKAR GREENKALA4028YES34
31PRINT WORLDMAHINDRA-POWERSOL4028YES4
32COLGATEKIRLOSKAR4059YES3.52
33INDUS TOWERSKIRLOSKAR4059YES4
34INTEREMKIRLOSKAR GREEN402YES4
35BSEL COMLEXCUMMINS POWERICA401YES3
36KNIT-O- KRAFTCUMMINS POWERICA40210YES10446SATISFIED FULLY
37RICKET BENICKSERKIRLOSKAR GREEN401.68YES8443
38GODREJASHOK LEYLAND4519YES4
39CYBER STARHONDA505NO3
40INDUS TOWERSMAHINDRA5058YES43
41ABBOT HEALTH CAREKIRLOSKAR GREEN5079YES3
42FEDERAL BANKHONDA5039yes
43SRL DIAGNOSTICS LTDCUMMINS SUDHIR5049YES9446
44APOLLOHONDA5025NO8443
45IDBI BANKCUMMINS JAKSON503YES
46kalyan janatha bankCUMMINS POWERICA501YES
47SAI GARMNETSKIRLOSKAR6089YES
48JAYASHREE WAREHOUSECUMMINS POWERICA6068YES10343
49NISHAN GARMENTSKIRLOSKAR GREEN6077NO342SERVICE IS COSTLY
50SRL DIAGNOSTICS LTDCUMMINS POWERICA62.549YES96
51GODREJCUMMINS POWERICA62.557YS4
52SBICUMMINS POWERICA62.528no
53KIRLOSKAR GREEN62.539YES3
54GOOD N -WAREHOUSECUMMINS POWERICA62.53.65NO223SERVICE IS COSTLY & UNAVAILABILIYTY OF SPARE PARTS
55UNITED TEXTILE MILLSKIRLOSKAR GREEN62.559NO343
56CORE EDUCATIONAL TECHNOLOGIESCUMMINS POWERICA62.528YES734
57metro railwaysCUMMINS POWERICA62.52NO
58MAHARASTRA CO.OP BANK(KHARGHAR)MAHINDRA POWERSOL62.52YES
59HINDWAREKIRLOSKAR82.529NOYES
60PLATINUM PARKMAHINDRA POWERSOL82.51YES
61KANCHAN PHARMACUMMINS SUDIR82.5510NO7131SPARE PARTS UN AVAILABILTY COSTLY SERVICE, BAD COMMUNICATION
62RAJYOG SAFETY HEALTH PRIVATE LTDCUMMINS POWERICA82.50.59YES10321SPARE PARTS DELAY 7 FUEL CONSUMPTION IS HIGH
63AXIS BANKCUMMINS JAKSON82.52YES
64HDFC BANK(KHARGHAR)CUMMINS SUDIR82.52YES
65AMARESH NEONPELICAN1004NO
66CROMA-VASHIVOLTEM1006YES
67AXIS BANKKIRLOSKAR GREEN10019yes2
68GS SOFTWARECUMMINS POWERICA1002YES
69HAFLELE HOMEKIRLOSKAR GREEN120310yes10446SATISFIED
70VIJAY SALESKIRLOSKAR GREEN125109YES8
71SUPER COOLERSMAHINDRA1250.59yes9
72D MARTCUMMINS POWERICA1252YES
73BHOOMI TOWERSKIRLOSKAR GREEN12579YES8441
74BSEL COMLEXCUMMINS SUDHIR1252YES
75PLATINUM PARKGMMCO1254YES
76PLATINUM PARKKIRLOSKAR GREEN1253YES
77PLATINUM PARKCUMMINS POWERICA1252YES
78PLATINUM PARKCUMMINS JAKSON1251YES
79PLATINUM PARKCUMMINS JAKSON1251YES
80VASHI PLAZAMAHINDRA POWERSOL1251YES
81CUMMINS JAKSON1251NO
82MAHESH TUTORIALSCUMMINS POWERICA12569yes2
83MAHARASTRA CO.OP BANKKIRLOSKAR GREEN12588yes2
84INDUSIND BANKCUMMINS POWERICA12519yes2
85CITI BANKKIRLOSKAR GREEN12559yes3
86PETAMBARI PRODUCTS PVT.LTDKIRLOSKAR GREEN12525YES10331
87SONA SYNTHETICSKIRLOSKAR GREEN12537YES7443KIRLISKAR IS BEST
88PMC BANKKIRLOSKAR GREEN12528YES7342
89SUBWAYKIRLOSKAR GREEN12518NO
90NKSGB BANKCUMMINS POWERICA1252YES
91QUALITY COMPANYCUMMINS POWERICA1252YES
92S.J PHARMACUMMINS JAKSON1252YESB N
93SOFTWARE SOLTUIONSKIRLOSKARGREEN1253YES
94TECH PARKCUMMINS POWERICA1252YES
95TECH PARKCROMPTON GREAVES1252YES
96CORE EDUCATIONAL TECHNOLOGIESKIRLOSKARGREEN1251YES
97DMART(KHARGHAR)CUMMINSPOWERICA1252YES
98DMART(KALYAN)CUMMINS POWERICA1252YES
99DMART(VASHI)CUMMINS POWERICA1252YES
100SIDDHARTH FABCUMMINS POWERICA16248NO233SERVUCE IS COSTLY
101CIPLACUMMINS POWERICA2001.59YES9
102SV MEHERKIRLOSKAR20019YES
103NEW GARMENTKIRLOSKAR2006NO
104BSEL COMLEXCUMMINS POWERICA2003YES
105BSEL COMLEXKIRLOSKAR GREEN2004YES
106PLATINUM PARKCUMMINSPOWERICA2004YES
107PLATINUM PARKCUMMINS POWERICA2003YES
108GPCL COMPANYCUMMINS POWERICA20049yes
109TECH PARKKIRLOSKARGREEN2003YESREMARKS
110TECH PARKKIRLOSKARGREEN2005YES
111MAXUS THEATREKIRLOSKAR GREEN2005NO
112SIEMENS LTDKIRLOSKAR GREEN22058YES3
113BSEL COMLEXERAM GENSETS2506YES
114PLATINUM PARKCUMMINS POWERICA2504YES
115PLATINUM PARKCUMMINS POWERICA2504YES
116SARASWAT INFOTECHCUMMINS POWERICA25079yes3
117SHREE COMPLEXKIRLOSKARGREEN2504NO
118PLATINUM PARKSTERLING2754YES
119SARASWAT BANKCUMMINS POWERICA32079yes3
120APEEJAY BUSINESS COMPLEXGREAVES32058yes2
121HEXAWARE TECHVIBROPOWER37577YES7326
122PLATINUM PARKCUMMINS POWERICA3803YES
123BIG BAZZARKIRLOSKAR GREEN50058YES8441
124GLOMAXKIRLOSKAR GREEN50069YES9443
125INOXKIRLOSKAR GREEN50029YES9451
126HASIMKURA TEA INDUSTRYCUMMINS POWERICA5005
127HEXAWARE SOFT SOLUTIONSCUMMINS POWERICA5009FYES9236
128PANACEA BIOTECHCUMMINS SUDIR50058yes9331purchasing manager
129LITTLE WORLDKIRLOSKAR GREEN60059YES3
130EASY DAYKIRLOSKAR GREEN60029YES9341
131HEXAWARE SOFTWARE SOLUTIONSCUMMINS POWERICA50099YES9236purchsasing managerSPARE PART AVAILABILITY IS LESS
132HEXAWARE TECHGMMCO60027YES94512FUEL EFFICIUENCY IS GOOD &PRICE IS ALSO GOOD
133RAMADA MOTOR HOTELSCUMMINS POWERICA625310YES10221purchsasing manager
134FAME MALLCUMMINS POWERICA63058YES8321purchsasing manager
135CENTER ONE MALLVOLTEM10004
136RAGHULEELA MALLCUMMINS POWERICA101058YES8231purchasing manager
137PANACEA BIOTECHCUMMINS SUDIR101058yes91purchasing manager
138BSEL COMLEXFG WILSON14504
139DNA NEWSPAPERCUMMINS POWERICA150078no5236purchasing managerSERVICE &SPARE PARTS DELIVERY HAS TO BE IMPROVED
140IT PARKMTU20005
141IT PARK @ RAGHULEELA MALLMTU200058YES8441
142PN WRITER WAREHOUSECUMMINS POWERICA302029yes9331PURCHASING MANAGER
143NISSAN PAINTSELEMAX36NO8
144MONJINIS INDUSTRYKILOSKAR GREEN50028YES8553PURCHASING MANAGER
MONJINIS INDUSTRYKIRLOSKAR GREEN20028YES8553PURCHASING MANAGER
Sheet2
SNOCOMPANY NAMEGENSET COMPANYKVANUMBEROF GENSETS
26GODREJCUMMINS POWERICA62.5PAST
GODREJASHOK LEYLAND45PRESENT
27INTEREMKIRLOSKAR GREEN
28FUTURE SUPPLY CHAINSKIRLOSKAR GREEN15
29SILVER STEELKIRLOSKAR GREEN10
30D MARTCUMMINS POWERICA125
31SBICUMMINS POWERICA62.5
32BHOOMI TOWERSKIRLOSKAR GREEN
33ABHUDAYA BANKKIRLOSKAR GREEN30
34LITTLE WORLDKIRLOSKAR GREEN6603CUMMINSKIRLOSKARMAHINDRAGREAVESASHOK LEY LANDGMMCOVOLTEMVIBROPOWERERAMMTUFG WILSONPETROL GENERATORS
35EMENS LT\DKIRLOSKAR GREEN220544143222111118
36ABBOT HEALTH CAREKIRLOSKAR GREEN50
KIRLOSKAR GREEN62.5
37TORRENT PHARMAKIRLOSKAR GREEN30
KIRLOSKAR GREEN25
38BEMONT SUITECUMMINS POWERICA30
39BSEL COMLEXCUMMINS POWERICA40
40BSEL COMLEXCUMMINS SUDHIR125
41BSEL COMLEXERAM GENSETS250
42BSEL COMLEXFG WILSON1450
43BSEL COMLEXCUMMINS POWERICA200
44BSEL COMLEXKIRLOSKAR GREEN
45PLATINUM PARKCUMMINSPOWERICA200
46PLATINUM PARKGMMCO125
Sheet3
SNOCOMPANY NAMEGENSET COMPANYKVA
47PLATINUM PARKSTERLING275
48PLATINUM PARKCUMMINS POWERICA380
49PLATINUM PARKMAHINDRA POWERSOL82.5
50PLATINUM PARKCUMMINS POWERICA250
51PLATINUM PARKCUMMINS POWERICA200
52PLATINUM PARKCUMMINS POWERICA250
53PLATINUM PARKKIRLOSKAR GREEN
54PLATINUM PARKCUMMINS POWERICA125
55PLATINUM PARKCUMMINS JAKSON125
56PLATINUM PARKCUMMINS JAKSON125
57PLATINUM PARKKIRLOSKAR GREEN15
58VASHI INFOTECH PARKKIRLOSKAR GREEN
59CENTER ONE MALLVOLTEM1000
60CROMA-VASHIVOLTEM100
61VASHI PLAZAMAHINDRA POWERSOL125
AUTOMECH
62CUMMINS JAKSON125
63AXIS BANKKIRLOSKAR GREEN100
64MAHESH TUTORIALSCUMMINS POWERICA125
66SARASWAT BANKCUMMINS POWERICA320
67SARASWAT INFOTECHCUMMINS POWERICA250
68APEEJAY BUSINESS COMPLEXGREAVES320
69GPCL COMPANYCUMMINS POWERICA200
70MAHARASTRA CO.OP BANKKIRLOSKAR GREEN125
Sheet4
SNOCOMPANY NAMEGENSET COMPANYKVA
72CITI BANKKIRLOSKAR GREEN125
73KOTAK BANKKIRLOSKAR GREEN
74SBIKIRLOSKAR GREEN20
75FEDERAL BANKHONDA
76SRL DIAGNOSTICS LTDCUMMINS SUDHIR50
77YES BANKCUMMINS JAKSON30
78RAGHULEELA MALLCUMMINS POWERICA10103
79FAME MALLCUMMINS POWERICA630
80BIG BAZZARKIRLOSKAR GREEN500
81GLOMAXKIRLOSKAR GREEN500
82INOXKIRLOSKAR GREEN500
83EASY DAYKIRLOSKAR GREEN600
84GREEN PLANTKIRLOSKAR GREEN16
85HAFLELE HOMEKIRLOSKAR GREEN120
86AMERICARESCUMMINS25
87VECTOR PROJECT(W)KIRLOSKAR GREEN15
88APOLLOHONDA
89IT PARKMTU20003
90JAYASHREE WAREHOUSECUMMINS POWERICA60
91NISHAN GARMENTSKIRLOSKAR GREEN60
92GOOD N -WAREHOUSECUMMINS POWERICA62.5
93NEW AGE WAREHOUSE PVT LTDASHOK LEYLAND15
94HURTADO IMPEX PVT LTDKIRLOSKAR GREEN15
95KANSAI NEROLACMAHENDRA10KVA
Sheet5
SNOCOMPANY NAMEGENSET COMPANYKVA
96SIDDHARTH FABCUMMINS POWERICA162
97ARK WAREHOUSECUMMINS POWERICA25
98PETAMBARI PRODUCTS PVT.LTDKIRLOSKAR GREEN
99KNIT-O- KRAFTCUMMINS POWERICA40
100GLAXOSMITHKLINE WAREHOUSECUMMINS POWERICA25
101RICKET BENICKSERKIRLOSKAR GREEN40
102KANCHAN PHARMACUMMINS SUDIR82.5
103SONA SYNTHETICSKIRLOSKAR GREEN125
104UNITED TEXTILE MILLSKIRLOSKAR GREEN62.5
105RAJYOG SAFETY HEALTH PRIVATE LTDCUMMINS POWERICA82.5
106SHREYA LABEL TECH PVT.LTDKIRLOSKAR GREEN30
107HASIMKURA TEA INDUSTRYCUMMINS POWERICA
108AQUOPURO EQUIPMENTS PVT LTDCUMMINS POWERICA25
106HEXAWARE SOFTWARE SOLUTIONSCUMMINS POWERICA6002
1HEXAWARE SOFT SOLUTIONSCUMMINS POWERICA500
107HEXAWARE TECHGMMCO600
108HEXAWARE TECHVIBROPOWER3752
109RAMADA MOTOR HOTELSCUMMINS POWERICA625
110PN WRITER WAREHOUSECUMMINS POWERICA3020
111DNA NEWSPAPERCUMMINS POWERICA15002
112PANACEA BIOTECHCUMMINS SUDIR1010
PANACEA BIOTECHCUMMINS SUDIR500
113PMC BANKKIRLOSKAR GREEN125
114SUBWAYKIRLOSKAR GREEN125
115NKSGB BANKCUMMINS POWERICA125
Sheet6
SNOCOMPANY NAMEGENSET COMPANY NAMEKVAIF MORE THAN ONE GENERATOR
116CORE EDUCATIONAL TECHNOLOGIESCUMMINS POWERICA62.5
117QUALITY COMPANYCUMMINS POWERICA125
118S.J PHARMACUMMINS JAKSON125
119SOFTWARE SOLTUIONSKIRLOSKARGREEN125
120TECDH PARKKIRLOSKARGREEN200
121TECH PARKCUMMINS POWERICA125
122TECH PARKKIRLOSKARGREEN
123TECH PARKCROMPTON GREAVES
124GS SOFTWARECUMMINS POWERICA100
125CORE EDUCATIONAL TECHNOLOGIESKIRLOSKARGREEN125
126SHREE COMPLEXKIRLOSKARGREEN250
127DMART(KHARGHAR)CUMMINSPOWERICA125
128DMART(KALYAN)CUMMINS POWERICA125
129DMART(VASHI)CUMMINS POWERICA125
130
Sheet6
Sheet9
15
15
15
15
15
15
16
20
20
25
25
25
25
25
25
25
25
30
30
30
30
30
30
30
35
40
7.5 7.5 10 10
KVA
Sheet10
7.5
Sheet11
0
0.16
0.5
0.5
0.5
0.6
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1.5
1.6
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2.5
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3.5
3.6
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5.5
6
6
6
6
6
6
7
7
7
7
7
7
7
8
8
8
8
9
9
10
Sheet11
15
15
15
15
15
15
16
20
20
25
25
25
25
25
25
25
25
30
30
30
7.5 7.5 10 10
50
50
50
50
50
50
50
60
60
60
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
82.5
82.5
82.5
82.5
82.5
100-600 KVA25-60 KVA62.5-82.5 KVA7.5- 20 KVA620-3020 KVA
6836151312
KIRLOSKARPOWERICAJAKSONSUDIRMAHINDRAGREAVESASHOKMTUGMMCOSTERLINGFG WILSONVOLTEMHONDAELEMAXVIBRO POWERPELICANERAM
45446766322211231111
WARE HOUSES
CUMMINSKIRLOSKARMAHINDRAASHOK LEY LANDGREAVES COTTONASHOKLEYLANDPELICAN
91822111
IT SECTOR40
CUMMINSKIRLOSKARMAHINDRAMTUFG WILSONERAMCROMPTONGMMCOSTERLINGVIBROPOWER
21922111111
BANKS15
CUMMINSKIRLOSKARMAHINDRAHONDA
6617.5- 20 KVA620-3020
COMPANY AMCPRIVATE AMC13
11
20
18
23
21
CONSTRUCTIONSEGMENT30
KIRLOSKARCUMMINSGREAVEST.R.WALKAR
27111
GENSET BRAND USAGE
WARE HOUSES
QUANTITY OF GENSETS
KVA USAGE
IT SECTOR
KVA USAGE
CONSTRUCTION SEGMENT
DATA ANALYSIS & INTERPRETATION
Chart1
27
1
1
1
CONSTRUCTION SEGMENT
KIRLOSKAR90%
T.R.WALKAR3%
Sheet7
Row LabelsSum of KVA
CUMMINS POWERICA200
ELEMAX
HONDA
KIRLOSJKAR GREEN7.5
KIRLOSKAR260
KIRLOSKAR GREEN30
KIRLOSKAR GREENKALA
MAHINDRA
MAHINDRA-POWERSOL
Grand Total497.5
Sheet8
Row LabelsSum of KVA
GREAVES320
ASHOK LEYLAND60
AUTOMECH
CROMPTON GREAVES
CUMMINS50
CUMMINS25
CUMMINS JAKSON125
CUMMINS POWERICA227
CUMMINS JAKSON405
CUMMINS POWERICA11910
CUMMINS SUDHIR175
CUMMINS SUDIR1592.5
CUMMINSPOWERICA325
CUMMINS-SUDHIR20
ELEMAX
ERAM GENSETS250
FG WILSON1450
GMMCO725
GREVES COTTON25
HONDA
HONDA
KIRLOSJKAR GREEN7.5
KIRLOSKAR522.5
KIRLOSKAR GREEN1342.5
KIRLOSKAR GREEN3208.5
KIRLOSKAR GREENKALA
KIRLOSKARGREEN700
MAHENDRA0
MAHINDRA50
MAHINDRA POWERSOL207.5
MAHINDRA-POWERSOL
MTU2000
PELICAN
STERLING275
VIBROPOWER375
VOLTEM1100
Grand Total27473
Sheet1
SNOCOMPANY NAMEGENSET COMPNAYKVAno of yearsRATING OF PERFORMANCECOMPANY AMCRATING FOR SERVICEPRIVATE AMCDELIVERYSPARE PARTS ACCESIBILITYFUEL EFFECIENCYfrequency in servicingMAJOR ISSUESDECISION MAKER
1REDINGTONKIRLOSKAR GREEN7.588NO8YES4IN TERMS OF MOONTHS IN A YEAR
2SRINIVAS PAPER INDUSTRYKIRLOSKAR7.539yes8442
3SILVER STEELKIRLOSKAR GREEN1039YES9443
4KANSAI NEROLACMAHENDRA10310YES10441
5GLOBE COMPLEXKIRLOSKAR1519YES43
6FUTURE SUPPLY CHAINSKIRLOSKAR GREEN1529NO4
7PLATINUM PARKKIRLOSKAR GREEN1519yes8442
8VECTOR PROJECT(W)KIRLOSKAR GREEN153.57NO6441
9NEW AGE FIRE PROTECTION WAREHOUSE PVT LTDASHOK LEYLAND152.52YES8133
10HURTADO IMPEX PVT LTDKIRLOSKAR GREEN1556NO234BAD SERVICE
11GREEN PLANTKIRLOSKAR GREEN1638NO443
12SUNPHARMACUMMINS-SUDHIR2018YES8336DELIVERY IS LATE & SERVICE PROCESS IS COMPLICATED
13SBIKIRLOSKAR GREEN2019YES3
14MAXMOBILEGREVES COTTON251NO3
15JASMINE STATIONARIESCUMMINS POWERICA2529YES32312SERVICE IS BAD
16CHETAK LOGISTICSKIRLOSKAR2519YES4
17IT PARKKIRLOSKAR GREEN250.69YES42
18AMERICARES(NGO)CUMMINS POWERICA255.58NO436
19ARK WAREHOUSECUMMINS POWERICA25210NO8236
20GLAXOSMITHKLINE WAREHOUSECUMMINS POWERICA250.58YES8433
21AQUOPURO EQUIPMENTS PVT LTDCUMMINS POWERICA250.16YES2.5
22TCI SUPPLY CHAINSKIRLOSKAR GREEN308YES84
23ABHUDAYA BANKKIRLOSKAR GREEN3039YES8443
24TORRENT PHARMAKIRLOSKAR GREEN3059YES32
25BELMONT SUITECUMMINS POWERICA3089NO2.53
26KOTAK BANKKIRLOSKAR GREEN3019yes33
27YES BANKCUMMINS JAKSON3019YES9443
28SHREYA LABEL TECHKIRLOSKAR GREEN3059NO9443
29VASHI INFOTECH PARKKIRLOSKAR GREEN352YES4
30SKY GROUPKIRLOSKAR GREENKALA4028YES34
31PRINT WORLDMAHINDRA-POWERSOL4028YES4
32COLGATEKIRLOSKAR4059YES3.52
33INDUS TOWERSKIRLOSKAR4059YES4
34INTEREMKIRLOSKAR GREEN402YES4
35BSEL COMLEXCUMMINS POWERICA401YES3
36KNIT-O- KRAFTCUMMINS POWERICA40210YES10446SATISFIED FULLY
37RICKET BENICKSERKIRLOSKAR GREEN401.68YES8443
38GODREJASHOK LEYLAND4519YES4
39CYBER STARHONDA505NO3
40INDUS TOWERSMAHINDRA5058YES43
41ABBOT HEALTH CAREKIRLOSKAR GREEN5079YES3
42FEDERAL BANKHONDA5039yes
43SRL DIAGNOSTICS LTDCUMMINS SUDHIR5049YES9446
44APOLLOHONDA5025NO8443
45IDBI BANKCUMMINS JAKSON503YES
46kalyan janatha bankCUMMINS POWERICA501YES
47SAI GARMNETSKIRLOSKAR6089YES
48JAYASHREE WAREHOUSECUMMINS POWERICA6068YES10343
49NISHAN GARMENTSKIRLOSKAR GREEN6077NO342SERVICE IS COSTLY
50SRL DIAGNOSTICS LTDCUMMINS POWERICA62.549YES96
51GODREJCUMMINS POWERICA62.557YS4
52SBICUMMINS POWERICA62.528no
53KIRLOSKAR GREEN62.539YES3
54GOOD N -WAREHOUSECUMMINS POWERICA62.53.65NO223SERVICE IS COSTLY & UNAVAILABILIYTY OF SPARE PARTS
55UNITED TEXTILE MILLSKIRLOSKAR GREEN62.559NO343
56CORE EDUCATIONAL TECHNOLOGIESCUMMINS POWERICA62.528YES734
57metro railwaysCUMMINS POWERICA62.52NO
58MAHARASTRA CO.OP BANK(KHARGHAR)MAHINDRA POWERSOL62.52YES
59HINDWAREKIRLOSKAR82.529NOYES
60PLATINUM PARKMAHINDRA POWERSOL82.51YES
61KANCHAN PHARMACUMMINS SUDIR82.5510NO7131SPARE PARTS UN AVAILABILTY COSTLY SERVICE, BAD COMMUNICATION
62RAJYOG SAFETY HEALTH PRIVATE LTDCUMMINS POWERICA82.50.59YES10321SPARE PARTS DELAY 7 FUEL CONSUMPTION IS HIGH
63AXIS BANKCUMMINS JAKSON82.52YES
64HDFC BANK(KHARGHAR)CUMMINS SUDIR82.52YES
65AMARESH NEONPELICAN1004NO
66CROMA-VASHIVOLTEM1006YES
67AXIS BANKKIRLOSKAR GREEN10019yes2
68GS SOFTWARECUMMINS POWERICA1002YES
69HAFLELE HOMEKIRLOSKAR GREEN120310yes10446SATISFIED
70VIJAY SALESKIRLOSKAR GREEN125109YES8
71SUPER COOLERSMAHINDRA1250.59yes9
72D MARTCUMMINS POWERICA1252YES
73BHOOMI TOWERSKIRLOSKAR GREEN12579YES8441
74BSEL COMLEXCUMMINS SUDHIR1252YES
75PLATINUM PARKGMMCO1254YES
76PLATINUM PARKKIRLOSKAR GREEN1253YES
77PLATINUM PARKCUMMINS POWERICA1252YES
78PLATINUM PARKCUMMINS JAKSON1251YES
79PLATINUM PARKCUMMINS JAKSON1251YES
80VASHI PLAZAMAHINDRA POWERSOL1251YES
81CUMMINS JAKSON1251NO
82MAHESH TUTORIALSCUMMINS POWERICA12569yes2
83MAHARASTRA CO.OP BANKKIRLOSKAR GREEN12588yes2
84INDUSIND BANKCUMMINS POWERICA12519yes2
85CITI BANKKIRLOSKAR GREEN12559yes3
86PETAMBARI PRODUCTS PVT.LTDKIRLOSKAR GREEN12525YES10331
87SONA SYNTHETICSKIRLOSKAR GREEN12537YES7443KIRLISKAR IS BEST
88PMC BANKKIRLOSKAR GREEN12528YES7342
89SUBWAYKIRLOSKAR GREEN12518NO
90NKSGB BANKCUMMINS POWERICA1252YES
91QUALITY COMPANYCUMMINS POWERICA1252YES
92S.J PHARMACUMMINS JAKSON1252YESB N
93SOFTWARE SOLTUIONSKIRLOSKARGREEN1253YES
94TECH PARKCUMMINS POWERICA1252YES
95TECH PARKCROMPTON GREAVES1252YES
96CORE EDUCATIONAL TECHNOLOGIESKIRLOSKARGREEN1251YES
97DMART(KHARGHAR)CUMMINSPOWERICA1252YES
98DMART(KALYAN)CUMMINS POWERICA1252YES
99DMART(VASHI)CUMMINS POWERICA1252YES
100SIDDHARTH FABCUMMINS POWERICA16248NO233SERVUCE IS COSTLY
101CIPLACUMMINS POWERICA2001.59YES9
102SV MEHERKIRLOSKAR20019YES
103NEW GARMENTKIRLOSKAR2006NO
104BSEL COMLEXCUMMINS POWERICA2003YES
105BSEL COMLEXKIRLOSKAR GREEN2004YES
106PLATINUM PARKCUMMINSPOWERICA2004YES
107PLATINUM PARKCUMMINS POWERICA2003YES
108GPCL COMPANYCUMMINS POWERICA20049yes
109TECH PARKKIRLOSKARGREEN2003YESREMARKS
110TECH PARKKIRLOSKARGREEN2005YES
111MAXUS THEATREKIRLOSKAR GREEN2005NO
112SIEMENS LTDKIRLOSKAR GREEN22058YES3
113BSEL COMLEXERAM GENSETS2506YES
114PLATINUM PARKCUMMINS POWERICA2504YES
115PLATINUM PARKCUMMINS POWERICA2504YES
116SARASWAT INFOTECHCUMMINS POWERICA25079yes3
117SHREE COMPLEXKIRLOSKARGREEN2504NO
118PLATINUM PARKSTERLING2754YES
119SARASWAT BANKCUMMINS POWERICA32079yes3
120APEEJAY BUSINESS COMPLEXGREAVES32058yes2
121HEXAWARE TECHVIBROPOWER37577YES7326
122PLATINUM PARKCUMMINS POWERICA3803YES
123BIG BAZZARKIRLOSKAR GREEN50058YES8441
124GLOMAXKIRLOSKAR GREEN50069YES9443
125INOXKIRLOSKAR GREEN50029YES9451
126HASIMKURA TEA INDUSTRYCUMMINS POWERICA5005
127HEXAWARE SOFT SOLUTIONSCUMMINS POWERICA5009FYES9236
128PANACEA BIOTECHCUMMINS SUDIR50058yes9331purchasing manager
129LITTLE WORLDKIRLOSKAR GREEN60059YES3
130EASY DAYKIRLOSKAR GREEN60029YES9341
131HEXAWARE SOFTWARE SOLUTIONSCUMMINS POWERICA50099YES9236purchsasing managerSPARE PART AVAILABILITY IS LESS
132HEXAWARE TECHGMMCO60027YES94512FUEL EFFICIUENCY IS GOOD &PRICE IS ALSO GOOD
133RAMADA MOTOR HOTELSCUMMINS POWERICA625310YES10221purchsasing manager
134FAME MALLCUMMINS POWERICA63058YES8321purchsasing manager
135CENTER ONE MALLVOLTEM10004
136RAGHULEELA MALLCUMMINS POWERICA101058YES8231purchasing manager
137PANACEA BIOTECHCUMMINS SUDIR101058yes91purchasing manager
138BSEL COMLEXFG WILSON14504
139DNA NEWSPAPERCUMMINS POWERICA150078no5236purchasing managerSERVICE &SPARE PARTS DELIVERY HAS TO BE IMPROVED
140IT PARKMTU20005
141IT PARK @ RAGHULEELA MALLMTU200058YES8441
142PN WRITER WAREHOUSECUMMINS POWERICA302029yes9331PURCHASING MANAGER
143NISSAN PAINTSELEMAX36NO8
144MONJINIS INDUSTRYKILOSKAR GREEN50028YES8553PURCHASING MANAGER
MONJINIS INDUSTRYKIRLOSKAR GREEN20028YES8553PURCHASING MANAGER
Sheet2
SNOCOMPANY NAMEGENSET COMPANYKVANUMBEROF GENSETS
26GODREJCUMMINS POWERICA62.5PAST
GODREJASHOK LEYLAND45PRESENT
27INTEREMKIRLOSKAR GREEN
28FUTURE SUPPLY CHAINSKIRLOSKAR GREEN15
29SILVER STEELKIRLOSKAR GREEN10
30D MARTCUMMINS POWERICA125
31SBICUMMINS POWERICA62.5
32BHOOMI TOWERSKIRLOSKAR GREEN
33ABHUDAYA BANKKIRLOSKAR GREEN30
34LITTLE WORLDKIRLOSKAR GREEN6603CUMMINSKIRLOSKARMAHINDRAGREAVESASHOK LEY LANDGMMCOVOLTEMVIBROPOWERERAMMTUFG WILSONPETROL GENERATORS
35EMENS LT\DKIRLOSKAR GREEN220544143222111118
36ABBOT HEALTH CAREKIRLOSKAR GREEN50
KIRLOSKAR GREEN62.5
37TORRENT PHARMAKIRLOSKAR GREEN30
KIRLOSKAR GREEN25
38BEMONT SUITECUMMINS POWERICA30
39BSEL COMLEXCUMMINS POWERICA40
40BSEL COMLEXCUMMINS SUDHIR125
41BSEL COMLEXERAM GENSETS250
42BSEL COMLEXFG WILSON1450
43BSEL COMLEXCUMMINS POWERICA200
44BSEL COMLEXKIRLOSKAR GREEN
45PLATINUM PARKCUMMINSPOWERICA200
46PLATINUM PARKGMMCO125
Sheet3
SNOCOMPANY NAMEGENSET COMPANYKVA
47PLATINUM PARKSTERLING275
48PLATINUM PARKCUMMINS POWERICA380
49PLATINUM PARKMAHINDRA POWERSOL82.5
50PLATINUM PARKCUMMINS POWERICA250
51PLATINUM PARKCUMMINS POWERICA200
52PLATINUM PARKCUMMINS POWERICA250
53PLATINUM PARKKIRLOSKAR GREEN
54PLATINUM PARKCUMMINS POWERICA125
55PLATINUM PARKCUMMINS JAKSON125
56PLATINUM PARKCUMMINS JAKSON125
57PLATINUM PARKKIRLOSKAR GREEN15
58VASHI INFOTECH PARKKIRLOSKAR GREEN
59CENTER ONE MALLVOLTEM1000
60CROMA-VASHIVOLTEM100
61VASHI PLAZAMAHINDRA POWERSOL125
AUTOMECH
62CUMMINS JAKSON125
63AXIS BANKKIRLOSKAR GREEN100
64MAHESH TUTORIALSCUMMINS POWERICA125
66SARASWAT BANKCUMMINS POWERICA320
67SARASWAT INFOTECHCUMMINS POWERICA250
68APEEJAY BUSINESS COMPLEXGREAVES320
69GPCL COMPANYCUMMINS POWERICA200
70MAHARASTRA CO.OP BANKKIRLOSKAR GREEN125
Sheet4
SNOCOMPANY NAMEGENSET COMPANYKVA
72CITI BANKKIRLOSKAR GREEN125
73KOTAK BANKKIRLOSKAR GREEN
74SBIKIRLOSKAR GREEN20
75FEDERAL BANKHONDA
76SRL DIAGNOSTICS LTDCUMMINS SUDHIR50
77YES BANKCUMMINS JAKSON30
78RAGHULEELA MALLCUMMINS POWERICA10103
79FAME MALLCUMMINS POWERICA630
80BIG BAZZARKIRLOSKAR GREEN500
81GLOMAXKIRLOSKAR GREEN500
82INOXKIRLOSKAR GREEN500
83EASY DAYKIRLOSKAR GREEN600
84GREEN PLANTKIRLOSKAR GREEN16
85HAFLELE HOMEKIRLOSKAR GREEN120
86AMERICARESCUMMINS25
87VECTOR PROJECT(W)KIRLOSKAR GREEN15
88APOLLOHONDA
89IT PARKMTU20003
90JAYASHREE WAREHOUSECUMMINS POWERICA60
91NISHAN GARMENTSKIRLOSKAR GREEN60
92GOOD N -WAREHOUSECUMMINS POWERICA62.5
93NEW AGE WAREHOUSE PVT LTDASHOK LEYLAND15
94HURTADO IMPEX PVT LTDKIRLOSKAR GREEN15
95KANSAI NEROLACMAHENDRA10KVA
Sheet5
SNOCOMPANY NAMEGENSET COMPANYKVA
96SIDDHARTH FABCUMMINS POWERICA162
97ARK WAREHOUSECUMMINS POWERICA25
98PETAMBARI PRODUCTS PVT.LTDKIRLOSKAR GREEN
99KNIT-O- KRAFTCUMMINS POWERICA40
100GLAXOSMITHKLINE WAREHOUSECUMMINS POWERICA25
101RICKET BENICKSERKIRLOSKAR GREEN40
102KANCHAN PHARMACUMMINS SUDIR82.5
103SONA SYNTHETICSKIRLOSKAR GREEN125
104UNITED TEXTILE MILLSKIRLOSKAR GREEN62.5
105RAJYOG SAFETY HEALTH PRIVATE LTDCUMMINS POWERICA82.5
106SHREYA LABEL TECH PVT.LTDKIRLOSKAR GREEN30
107HASIMKURA TEA INDUSTRYCUMMINS POWERICA
108AQUOPURO EQUIPMENTS PVT LTDCUMMINS POWERICA25
106HEXAWARE SOFTWARE SOLUTIONSCUMMINS POWERICA6002
1HEXAWARE SOFT SOLUTIONSCUMMINS POWERICA500
107HEXAWARE TECHGMMCO600
108HEXAWARE TECHVIBROPOWER3752
109RAMADA MOTOR HOTELSCUMMINS POWERICA625
110PN WRITER WAREHOUSECUMMINS POWERICA3020
111DNA NEWSPAPERCUMMINS POWERICA15002
112PANACEA BIOTECHCUMMINS SUDIR1010
PANACEA BIOTECHCUMMINS SUDIR500
113PMC BANKKIRLOSKAR GREEN125
114SUBWAYKIRLOSKAR GREEN125
115NKSGB BANKCUMMINS POWERICA125
Sheet6
SNOCOMPANY NAMEGENSET COMPANY NAMEKVAIF MORE THAN ONE GENERATOR
116CORE EDUCATIONAL TECHNOLOGIESCUMMINS POWERICA62.5
117QUALITY COMPANYCUMMINS POWERICA125
118S.J PHARMACUMMINS JAKSON125
119SOFTWARE SOLTUIONSKIRLOSKARGREEN125
120TECDH PARKKIRLOSKARGREEN200
121TECH PARKCUMMINS POWERICA125
122TECH PARKKIRLOSKARGREEN
123TECH PARKCROMPTON GREAVES
124GS SOFTWARECUMMINS POWERICA100
125CORE EDUCATIONAL TECHNOLOGIESKIRLOSKARGREEN125
126SHREE COMPLEXKIRLOSKARGREEN250
127DMART(KHARGHAR)CUMMINSPOWERICA125
128DMART(KALYAN)CUMMINS POWERICA125
129DMART(VASHI)CUMMINS POWERICA125
130
Sheet6
Sheet9
15
15
15
15
15
15
16
20
20
25
25
25
25
25
25
25
25
30
30
30
30
30
30
30
35
40
7.5 7.5 10 10
KVA
Sheet10
7.5
Sheet11
0
0.16
0.5
0.5
0.5
0.6
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1.5
1.6
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2.5
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3.5
3.6
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5.5
6
6
6
6
6
6
7
7
7
7
7
7
7
8
8
8
8
9
9
10
Sheet11
15
15
15
15
15
15
16
20
20
25
25
25
25
25
25
25
25
30
30
30
7.5 7.5 10 10
50
50
50
50
50
50
50
60
60
60
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
62.5
82.5
82.5
82.5
82.5
82.5
100-600 KVA25-60 KVA62.5-82.5 KVA7.5- 20 KVA620-3020 KVA
6836151312
KIRLOSKARPOWERICAJAKSONSUDIRMAHINDRAGREAVESASHOKMTUGMMCOSTERLINGFG WILSONVOLTEMHONDAELEMAXVIBRO POWERPELICANERAM
45446766322211231111
WARE HOUSES
CUMMINSKIRLOSKARMAHINDRAASHOK LEY LANDGREAVES COTTONASHOKLEYLANDPELICAN
91822111
IT SECTOR40
CUMMINSKIRLOSKARMAHINDRAMTUFG WILSONERAMCROMPTONGMMCOSTERLINGVIBROPOWER
21922111111
BANKS15
CUMMINSKIRLOSKARMAHINDRAHONDA
6617.5- 20 KVA620-3020
COMPANY AMCPRIVATE AMC13
11
20
18
23
21
CONSTRUCTIONSEGMENT30
KIRLOSKARCUMMINSGREAVEST.R.WALKAR
27111
GENSET BRAND USAGE
WARE HOUSES
QUANTITY OF GENSETS
KVA USAGE
IT SECTOR
KVA USAGE
CONSTRUCTION SEGMENT
GENSET USAGE IN RESIDENTIAL & COMMERCIAL COMPLEXES
USAGE IN IT PARKS &BANKS
KVA -RANGE
ANALYSIS OF HIRING SEGMENTS OF CUMMINS
PARAMETERS TAKEN Rate of performance on 1-10 scaleServicing rating on 1-10 scaleFuel efficiency on 1-4 scaleSpare parts accessibility on 1-4 scale
These are the main parameters primarily taken into consideration along with other factors
IMPROVEMENT IN FLOW OF ENQUIRIESAs far , as I observed word of mouth & referral marketing brand awareness are the three important factors playing in actionAs we are very low in to the penetration of construction segment , our sales executives should have high monitoring since this sector is in booming, maintaining good relationship with the contractors will aggressively raise our enquiry cases Moreover more chance of hit ratio.In banking sector there is more scope since many business tycoons are entering in to the banks ,especially entry of Reliance & Tata groups .Government had issued a law where 25% of total banks established must be in rural areas.More advent of malls & complexes are entering
MAJOR FINDINGSIn total there are 173 generators market so far I founded in the areas I visited so far in and around Navi Mumbai.In that Kirloskar - 83 Cummins - 62 Mahindra - 7 Crompton greaves- 4 Gmmco- 3 Honda- 3 MTU- 2 Voltem - 2 F.G.Wilson- 1 Sterling- 1 Vibropower- 1 Others- 7
MAJOR FINDINGSSo it is very clear that Cummins comprises of 35% market share where Kirloskar comprises of 47% market share .In over all ,Cummins has scope of about 65% (111 gensets in this case) of market to be captured .Even it is performing well in over all segments but when comes in construction segment it is very low, the major variation when compared to kirloskar comes from this segment.
Factors responsible for low market share in construction segment
Native brand image of kirloskar:I had exposed to the people who says whenever the genset name comes they thought of only about kirloskar, such image and brand awareness has got for kirloskar.
Strong dealer network of kirloskar and good relationship with the contract engineers locally made kirloskar presence everywhereAs per the data analysation & observation , especially in the construction segment in Navimumbai , 4-5 dealers of kirloskar are strong and agile.Whenever there is in venture starting ,they are very agile in next dealing generator sale, as a result good amount of sale in construction segment are happening so far from them
MAJOR FINDINGS Coming to the warehouses , due to their old established, Kirloskar is prevailing brand at that time , brand nativity, & strong brand presence made kirloskar dominant player
Moreover the dedicated after sales of the kirloskar cemented the brand relationship.Another main important factor is that due to advent of private electricity board such as torrent and reduced power cuts made some warehouses independent of generatorsBut major chunk in textile industries & Pharma warehouses has increased the usage of generators The only day in having significant power loss is on Friday in a week
Recommendations
Sector specific strategies
Strategy for Construction Segment:Since our market share is less than 5% , we have to introduce a dedicated sales team & also dealers for this construction segment.Location specific monitoring has to be done strongly. positioning as good value for money to the construction companies.Since majorily the kva falls from 15-125 range,finding alternate ways for the cost reduction for aggressive penetration in to this segment one of the way to fight against the tough battle of competition from kirloskar
Strategy for IT parks & banksStrategy for IT & BANKING SECTOR;Since these sectors are of time valued driven sector, In this we have to position well about the after sales primarily.Good communication regarding after sales plays an vital role in this segment Since 90% of them are opting for AMC its better to improve after sales with strong monitoring regarding the segment
RECOMMENDATIONSStrategy for Warehouses & IndustriesEven there is considerable drop in genset usage, textile industries , Pharma warehouses are in need of the hourIf we can improve our after sales we do have a competitive edge on this sector.Two way communication between the customer & service engineer is to be improvised
CLUSTER ANALYSIS
RECOMMENDATIONSIt is very clear from the data that fuel efficiency and availability of spare parts are areas to be concentrated .Innovations in product development along with cost reduction process plays an major role in coping up against the tough competition.Feed back from the service engineers regularly enables us to know the problems faced by the customers and to rectify them as soon as possible
RECOMMENDATIONSBrand promoting is done by arranging tech showsEvent sponsorships which acts as a powerful media in through various industrial associations in Navi Mumbai such as SSEA(Small Scale Entrepreneurs Associations) Thane Belapur Industrial association where we get exposed to good amount of industries Taloja Industrial Associations.Promoting brand awareness in Digital media space which is fastest & powerful rich media connecting swiftly to customers making C2C Connect ( i.e Company to CustomersConnect) in less time
Finally I conclude that LHP segment competiton is high and innovation such as product development and over all also cost reduction process is to be done along with product branding. Ultimately marketing research mainly helps in decreasing the uncertaintiy to an maximum extent assisting in easier decision making