super bowl history and marketing sports entertainment and recreation marketing
TRANSCRIPT
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Super Bowl History and Marketing
Sports Entertainment and Recreation Marketing
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First AFL-NFL Championship Game:
Super Bowl I• Referred to as the
Supergame• January 15, 1967• Played at the Los
Angeles, Coliseum• Green Bay
Packers vs. Kansas City Chiefs
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Super Bowl I
• The Green Bay Packers scored 3 second-half touchdowns en route to a 35-10 win over Kansas City
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Super Bowl History
• The First AFL-NFL World Championship Game was established as part of the June 8, 1966 merger agreement between the AFL and NFL
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Super Bowl History
• Los Angeles was not awarded the Super Bowl location until 6 weeks prior to kick-off
• Considerable animosity between both rival leagues in the lead up to the game
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Super Bowl History
• There was a ton of pressure on both teams to win
• Many sports writers believe the game was a mismatch, and the long established NFL was far superior than the best team of the AFL
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Kansas City Chiefs (AFL)
• Entered the game after recording an 11-2-1 mark during the regular season
• In the AFL championship game they beat the Buffalo Bills 31-7
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Green Bay Packers
• NFL Dynasty
• Legendary Vince Lombardi was their Head Coach
• Outstanding defense
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Media During the Game
• This game is the only Super Bowl to have been broadcast in the US by two different networks- CBS(NFL Games) and NBC (AFL Games)
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Media During the Game
• Much to the dismay of historians, all known broadcast tapes which recorded the game in it’s entirety were wiped clean
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Super Bowl Sales
• Super Bowl I was the only Super Bowl to not sellout in terms of attendance
• People were in an uproar over the price of the tickets, which were a whopping $12
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Super Bowl Entertainment
• The halftime show featured trumpeter Al Hirt, and the marching bands of the University of Arizona and Grambling State
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2012 Super Bowl Ads Expected to Wow Viewers2012 Ads that will Wow!
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Coca Cola Planning to Make a Game Time Decision Coca-Cola Super Bowl 2012
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Chevy Capitalizing on Mobile Interaction During the Super BowlMobile Media Super Bowl 2012
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12 Ads that Changed Super Bowl MarketingSuper Bowl Marketing that Changed the Game
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Super Bowl Activity
• Log onto your computer• Go to Sports Marketing Third
Quarter• Go to today’s date and select
“Super Bowl Webquest”• When completed drop into Celio’s
2nd block inbox• Name your document:
yourlastname_SuperBowl2012Webquest
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Super Bowl Marketing Day 2
Sports, Entertainment and Recreation Marketing
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Super Bowl History: Logos
• History of NFL Logos
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Super Bowl Tickets and Posters
• Super Bowl Posters
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Super Bowl TicketsSuper Bowl XLII- Glendale, AZ
2008Super Bowl XLV- Dallas, TX
2012