super funny advertising
DESCRIPTION
ISBN 978-84-15829-22-5 / Layout: 22 X 24 cm / Pages: 112 / Cover: Softcover / Fun, creativity, color, smiles... in these times of economic difficulties creative advertising agencies find it more difficult to entice the consumer to purchase their products. They are going through a time of change, and their best weapon is to use humor as a primary tool of their campaigns. In this book we bring together the best creative professionals and agencies with the greatest proyection to the world, becoming a unique book, fun and creative, about advertising in every way.TRANSCRIPT
8
OLD ANIMALSClient: Florette.Art director: Dani Paez, Saül Serradesanferm, Oscar Amodia.Creative director: Jon Más, José Miguel Tortajada, Alex Martín.Copywriter: Jorge Meneclier, Alberto Ramos.Executive creative director: Jürgen Krieger.Photographer: Garrigosa Studio.Production manager: Clemente Bielsa.Agency: Grey Group Barcelona, Spain. www.grey.com
9
10
JUICYClient: Orbit.Chief creative director: Guy Bar.Art director: Hadas Liwer.Creative director: Eran Bar-Yohai.Copywriter: Yohai Asher.Production: Daniel Eshel and Noga Sagi.Illustrator: Alex Melik Adamov-OMG Art.Agency: GITAM/BBDO, Israel.www.bbdo.com
11
COLORClient: Big Babol.Agency: Draftfcb.www.draftfcb.com
14
TRANSVESTITClient: Bianco.Agency: Andco.www.andco.com
15
18
PLAY LANDClient: Play and Lands.Agency: Rethink Advertising, Vancouver.www.rethinkcanada.com
19
24
STAY CHICClient: Bianco, Footwear.Agency: Andco.www.andco.com
25
38
CASTAWAYSClient: Virgin Blue.Art director: Lisa Dupre.Creative director: Nancy Hartley, James Burchill.Copywriter: Gordon Haynes.Photographer: Skeet Booth.Agency: CumminsNitro, Brisbane, Australia.www.sapientnitro.com.au
39
56
BOOBS, I BROKE THE GLASSClient: Wonderbra.Exec creativa director: Stephan Ganser.Creatives directors: Nico Jünger, Stefan Leick.Art Director: Hendrik Frey.Photographers: Johannes Krzeslack, Marischa Altenheim.Account Supervisor: Christina Freitag.Agency: Publicis Frankfurt, Germany.www.publicis.de
57