Welcome to:

“Super Size Your

Public Awareness”

Presented by:

Early On®

Public Awareness

Presenter:

Victoria Meeder, Marketing/Public

Awareness Supervisor

Early On® Michigan

Child Find in Michigan • History

Part C of the Individuals with Disabilities Education Act (IDEA) is legislation

that established the only federal formula grant program for infants and toddlers

with developmental delays or disabilities and their families. Originally Public

Law (PL) 99-477, Congress added it to the Education of the Handicapped Act

in 1986. Congress reauthorized the legislation and renamed the act the

Individuals with Disabilities Education Act (IDEA) in 1992; it then became

known as PL 102-119, Part H of IDEA. Congress reauthorized the act again in

1997 as PL 105-17, Part C of IDEA; in 2004 it was reauthorized under Part C

of the Individuals with Disabilities Education Improvement Act. In Michigan,

we call this Part C of IDEA, Early On.

What is Early On® Public Awareness?

The Office of Innovative Projects at Clinton County Regional Educational Service Agency (DeWitt, MI)

• State mandated project

• Assist in the child find component of Part C of the Individuals with Disabilities Education Act

• Identify and locate children birth to 3 who are in need of early intervention services

• Responsibilities:

– Operate the statewide toll-free referral line

– Celebrating 1 Year Anniversary, beginning 9/15/05 – 9/15/06 referred over 1,881

– Provide outreach to communities

– Develop informational materials for Early On

– Central Directory (Locals)

– Early On Traveling Display Boards

– Maintain the website for www.1800EarlyOn.org

– Assist locals with graphic art for display boards, promotional items, business cards

Examples of Support (Statewide Level)

Provide written materials

• Early On brochure (provided over 18,000 copies of this brochure to READY kits, that will be shipped to every licensed childcare provider in the State)

• Guidebooks (1-4) – Welcome to Early On

– Our Individualized Family Service Plan

– Transition: Leaving Early On

– Early On Family Rights

• Child Developmental Wheels (reprinted 30,000. Now aligns with the “Immunize Your Little Michigander” campaign)

• “Baby Steps” developmental poster (distributed 6,500)

• NEW Baby emergency numbers magnet (distributed 7,000)

• NEW Early On Public Awareness brochure

Traveling Display Board

• One Statewide Early On Traveling Display Board

– Mike Bobo, Trainer and Technical Assistance/Public Awareness staff member

showcases the board on a Statewide level

– (2006-2007 calendar can be found at website at www.1800EarlyOn.org)

• Two (small) Early On boards – available to locals for community use

– To schedule the small display boards for an event, contact Early On Public

Awareness at 1-800-Early-On (327-5966)

Contact Media - TV

Early On® Michigan

Public Service Announcement

“Sitting Still”

October 2005 – March 2006

Aired 78,535

$3,231.963/$150,000

Contact Media – Outreach

• Contacting Michigan

Public Access

Television Stations to

air the Public Service

Announcement,

“Sitting Still” for

Early On. (free of

charge)

• Message Board:

Display a message for

Early On.

Media continued…

• WILX TV 10

• Featured

“Mug of the Day”

“Watch Me Grow” calendar

• A Calendar for Michigan Families

• Parents of children birth to 8 years old

• Potential to reach thousands• Includes activities for parents

and children, important phone numbers, an updated immunization schedule, space for local agency information– 2005-2006 – 2006-2007 – Available in English and

Spanish

• Family and Consumer Sciences, MSU Extension

– (517) 432-8204– Tammy Sullivan – Available after December 1,

2006

Physicians Outreach

• Reprinting the “Guide for

Physicians”/Pocketguide

• Plan for the 2006-2007

• 59% of our referrals come

from physicians/health

care providers

• www.1800EarlyOn.org

Other Examples – Transit

Kalamazoo County: Metro Transit Buses, 8 buses

Genesee County: MTA/Flint Buses, 20 buses

Macomb County: SMART Buses, 40 buses

Washtenaw County: SMART Buses, 25 buses

(Kick-off began September 15, 2006: 6-8 week duration)

TRANSIT - continued

Captive Audience – U of M (Washtenaw)

September 23 – Wisconsin and October 7 – M.S.U.

(potential of reaching over 107,000 at each game)

How PA Can Support Locals

• Provide Written Materials

• Display Board Art Work

• Business Card Templates

• Help to Locate State/National Resources

• Next...

Launch NEW Website

www.1800EarlyOn.org

I am a Parent

I am a Professional

How to Make a Referral

Local, State, National Resources

Related Activities

Project Find Michigan

• Child Find Components - Part B of IDEA

• Birth to Age 26 (Special Education)

• Referral Line: 1-800-252-0052

• Outreach to Communities

• Outreach to Project Find Coordinators

• Provide Written Materials to Support Child Find in Local Areas

• NEW www.projectfindmichigan.org

Project Find Coordinators

• Hosted a Project Find

Networking Meeting

• Two Spiderphone

Conversations – Input

on Promotional Items

• Distribution Mailing

of NEW Promotional

Posters and Brochures

Project Find Youth K-6

Project Find Translated

Spanish Arabic

Project Find Michigan

Older Youth Dropped Out

Project Find Michigan Display Board

Launch NEW Website

www.projectfindmichigan.org

First Time Ever

Thank You For Attending

Brought To You By Early On Public Awareness

Kathy Jorae,

Information Referral

Specialist

Lynne Ridenour,

WebMaster/

Publications Specialist

Mike Bobo,

T&TA

Victoria Meeder,

Marketing/Public

Awareness

Supervisor