super tiendas olimpica
TRANSCRIPT
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PRESENTADO POR:
MÓNICA BALLESTEROS
MARÍA ESTHER VILLA
LAURA VARGAS
YESICA SÁNCHEZ
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OLYMPIC SUPERSTORES
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HORIZONTAL EXHIBITION
The AXE productis distributed in an
accessible and customer view,
with offerings that allow you to have
greater sales.
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VERTICAL EXHIBITION
In this type of display we can see how the products occupy an entire shelf gondola from first to last in a way that the customer takes the product without problem.
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EXHIBITION IN GONDOLAS
There are used differentshelves in order to draw customers' attention and provoke action and shopping for products to have a better output.
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COLD ZONE
They are different places where they are located cold products such as meat, dairy. Where there is little movement and lighting.
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HOT ZONE
It is located in the
center of setting
remote from the
cold zones
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• The implementation on a mesh is to strategically place the families within a particular category of products, depending on the rotation and / or notoriety of the items that comprise it, to "drive" the direction of flow of customers to ends or colder areas implantation.
IMPLANTATION IN A MESH
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IMPLANTATION CRUSADE
The cross-presentation is a joint implementation of products in different sections or categories of products that complement each other in the way that consumers are used or consumed.
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MATERIAL POP
The material POP (Point of Purchase) is a category of marketing that uses advertising placed at points of sale.This is done to encourage purchase.
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PLANE AND ILUMINATIÓN
Olympic superstore is considered as a supermarket.
We note that in cold areas there is less light in hot areas, overall the place is a very good lighting.
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IMPLANTATIÓN VRAC
• This is where we offer the promotion of several products in which one is the complement of another.