supercharge your facebook fans - updated 11/28/12
DESCRIPTION
These are our latest slides (11/28/12) for our presentation on how to Supercharge your Facebook Fans for more Likes and more Engagement. To learn more about Swift Kick, visit www.swiftkickonline.com.TRANSCRIPT
Supercharging Your Facebook Fans
Dance Floors
Text
Bad Dance
5
0N
Good Dance
543210N
of students will never participate in a college
sponsored activity.
NSSE
60-84%
Text
Bad Dance
5
0N
Good Dance
543210N
- Introduce Yourself- Introduce People to Each Other- Make Small Relevant Groups- Get Out of the Way
The Steps
Connect Them:
Connect Them:
Connect Them:
Connect Them:
Great Dance
YesNo
Web 1.0
Web 2.0
Web 1.0 Web 2.0
Broadcaster Converser Connector
1) It doesn’t cost anything
2) It doesn’t take extra time
5 Myths of Social Media
4) You need to be on every tool
3) There’ll be instant payoff
5) Social Media fixes a crappy “product”
How Many Facebook Pages
Do You Manage?Q:
ConnectorBroadcaster Converser
∑edges e
U W de e e
6. NFO: News Feed OptimizationEdgeRank
U - affinity score between viewing users and edge creatore
W - weight for this edge type (create, comment, like, tag, etc.)
d - time decay factor based on how long ago the edge was created
e
e
ConnectorBroadcaster Converser
ConnectorBroadcaster Converser
What Stage is Your Page?Q:Broadcaster Converser Connector
∑edges e
U W de e e
Your Personal Plan
• 90-9-1 Rule
Your Personal Plan
• 90-9-1 Rule
• Content For All
want super simple easy
ways to engage
want longer, more thoughtful,
answers
want to lead the community by
creating content & helping others
Your Personal Plan•Links to relevant articles•Create/Suggest the polls / quotes / facts / links / contests•Share their story to others via interviews
•Longer polls that are open ended•Photo caption contests•Contests•Links to relevant articles
•Weekly Yes/No or multiple choice polls•Quotes to ‘Like’ or ‘RT’•Facts to quickly read•Contests•Images
Your Personal Plan
• 90-9-1 Rule
• Content For All
• Editorial Calendar
Your Personal Plan
Your Personal Plan
• 90-9-1 Rule
• Content For All
• Editorial Calendar
• Tools
HootSuite.com
QUESTIONSthoughts?
feelings?
[email protected]@tomkrieglstein