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guard fashion & art photography • www.superior-mag.com

#JUNE2012

International Fashion Trade ShowSpring —— Summer 2013

JULy 4–6, 2012

STATION-BerlinLuckenwalder Strasse 4–6 —— 10963 Berlin

www.premiumexhibitions.com

International Fashion Trade ShowSpring —— Summer 2013

JULy 4–6, 2012

STATION-BerlinLuckenwalder Strasse 4–6 —— 10963 Berlin

www.premiumexhibitions.com

International brands for contemporary jewellery and watches - www.schmuckraeume-berlin.de

„Die Grande Panama –

weil Erfahrung und

Anspruch mit der Zeit

wachsen.“ Rainer Brand

Zum 20-jährigen Jubiläum präsen-

tieren wir unsere Automatikuhr der

ersten Stunde im größeren Format

mit mehr Spielraum für Zeiger, Datum

und Ihren Stil.

Die Grande Panama zeigt Sinn für

das Besondere: Zifferblatt aus

massivem Sterlingsilber, Saphirglas

bombiert und hartentspiegelt und

Rotor schwarzvergoldet.

www.rainerbrand.de · info@rainerbrand.de

Friedenstraße 9 · D-63872 Heimbuchenthal

Telefon 06092 5372 · Fax 06092 6903

Grande Panama, 40 mm

AZ_Panama_Gr_215,9x279,4.indd 1 05.04.12 12:10

International brands for contemporary jewellery and watches - www.schmuckraeume-berlin.de

„Die Grande Panama –

weil Erfahrung und

Anspruch mit der Zeit

wachsen.“ Rainer Brand

Zum 20-jährigen Jubiläum präsen-

tieren wir unsere Automatikuhr der

ersten Stunde im größeren Format

mit mehr Spielraum für Zeiger, Datum

und Ihren Stil.

Die Grande Panama zeigt Sinn für

das Besondere: Zifferblatt aus

massivem Sterlingsilber, Saphirglas

bombiert und hartentspiegelt und

Rotor schwarzvergoldet.

www.rainerbrand.de · info@rainerbrand.de

Friedenstraße 9 · D-63872 Heimbuchenthal

Telefon 06092 5372 · Fax 06092 6903

Grande Panama, 40 mm

AZ_Panama_Gr_215,9x279,4.indd 1 05.04.12 12:10

connected to fashion T O YOU.C O N N E C T E D

connected to fashion T O YOU.C O N N E C T E D

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SUPERIOR MAGAZINE Lychener Strasse 76, 10437 Berlin

www.superior-mag.comconnection@superior-mag.com

Superior Magazine accepts no liability for any

unsolicited material whatsoever. Opinions

contained in the editorial content are those of

the contributors and not necessarily those of

the publisher of Superior Magazine. Despite

careful control Superior Magazine accepts no

liability for the content of external links.

Any reproduction in whole or in part without

written permission is strictly prohibited

PUBLISHER Tom FelberCHIEF EDITOR V.i.S.d.P. Tom Felber / tom@superior-mag.comPHOTOGRAPHY DIRECTOR Marc Huth / marc@superior-mag.comFASHION DIRECTOR Simon Heeger / simon@superior-mag.comART DIRECTOR Jesse Benjamin / jesse@superior-mag.comEDITORIAL DEPARTMENT editor@superior-mag.comADVERTISING advertising@superior-mag.comPR MANAGEMENT press@superior-mag.com

# Imprint

ONLINE

CONTRIBUTORS Danilo Hess, Peter Rosa, Marc Huth, Bastian Achard, Joel Cartier, Charlie Makkos, Leriam Gonzalez, Greg Adamski (photographers)Maya van Malden/Arists Anonymous (artists)

# Dear SUPERIOR readers,

We all love strong women - one good reason for us to devote our June issue to STRONG WOMEN. Again we have a lot of great photo-series. For #EDITORIAL we selected eight of them and you will see that all show various kinds of strong women - some in combination with men, some without.

Additionally we present three videos. Two are related to fa-shion-editorials, the third one is the showreel of a great film-production (of course with strong women on the team) we met and whose #STORY we tell.

For #TALK we had the pleasure to talk to four strong wo-men. Maya van Malden is one artist from the international artists' collective Artists Anonymous and she presents their exceptional works. Yasha Young and Shaney Jo Darden are women from the art & fashion world and they told us about their commitment in fighting against breast cancer. Finally with Anita Tillmann from Premium Exhibitions we talked about what's new at this season's Premium Fashion Trade

# Editorial

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June 2012

Show.

Last but not least you might have noticed that we changed our categories in the magazine. The new nomenclature co-mes along with the re-launch of our SUPERIOR Homepage which will take place for Fashion Week Berlin. The new Homepage will be more structured and you will find some new features. Stay tuned and look forward to it...

Tom, Marc and the SUPERIOR Team

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ONLINE

Editorial & Imprint -10-

Danilo Hess »White Passion« -24-

Marc Huth »Nightout« -60-

Bastian Achard »In Private« -72-

Green & Ethical -16-

Peter Rosa »All Tomorrow's Parties« -36-

Joel Cartier »London Trash By Remy Green« -92-

Issue June 2012

# Selection

# Editorial

Charlie Makkos »Nastya« -108-

Greg Adamski »Beyond Genre« -138-

Yasha Young & Shaney Jo Darden -116-

The Eclumes Studios Story -86-

Leriam Gonzales »Speechless« -122-

Maya van Malden/Artists Anonymous -48-

Anita Tillmann/PREMIUM Exhibitions -134-

Brands -152-

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# Talk

# Story

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ONLINE

OUR GREEN & ETHICAL

SELECTION IN JUNE

DEEPMELLO — FASHION MEETS SCIENCEThe brand deepmello is wholly dedicated to sus-tainable leather production. The young label is focusing on a natural and completely new tan-ning process in which the leather is treated nat-urally with rhubarb root. With the help of the powerful tanning substance within the rhubarb root, deepmello was able to replace the toxic materials used in conventional tanning with a natural extract made from rhubarb – with com-parable results.

The fine leather products are created by com-bining high ecological standards with exceed-ingly ethical and social components. Deepmello places great value on combining its sustainable clothing with an attractive and modern design: At the heart of the collection are elegant jackets, skirts and clothes that cleverly combine tailor-ing and exciting details with a timeless look and luxurious leather. Deepmello has designed fem-inine blouses and trousers that fuse high-quali-ty leather with soft silk satin and chiffon. Finely crafted shoes with cool wedge heels and great accessories, such as distinctive leather bags and belts, complete the collection.

Visit deepmello at GREENshowroom

June 2012

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FLÁVIA ARANHA

Poetry, lightness and contemporaneity sum-marize Flavia Aranha’s work. Born in Campinas, she went to São Paulo in 2002 to study Fash-ion Design in Santa Marcelina College, and then made the city her home.

Timeless mouldings, pure cotton fabric and nat-ural pigments such as leaves, tree bark and tea are part of every collection. The collections are complemented by accessories made of tilapia leather and blown glass – transparent drops turned into earrings or into pendants used with subtle silver cords.

Her collections are developed with subtlety – the same subtlety she uses to exchange experienc-es with the traditional communities she often visits when searching for references, partner-ships and inspiration. These communities, which produce various types of raw material used by Flavia, inspire her to reinvent the traditions of handmade work that have been forgotten throughout time.

Visit FLÁVIA ARANHA at GREENshowroom

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ONLINE

STUDIO ECOCENTRIC — TRUE STYLE IS TIMELESS Unaffected by short-life trends dictating the world of fashion, the Berlin based label STUDIO ECOCENTRIC creates its timeless »Für immer« collection. The feminine classics are new inter-pretations of handpicked originals from the 30s to the 70s, made with special attention to extraordinary details, such as vintage buttons and buckles. The collection includes variations of

"the little black dress" for the evening and busi-ness wear as well as weatherproof trenchcoats and elegant morning robes.

From conviction STUDIO ECOCENTRIC exclusively uses finest eco-friendly materials like certified organic cotton and plant dyed silks. The garment collection and accessories are made by small German manufactures focusing on high quality.

STUDIO ECOCENTRIC was launched 2009 in Ber-lin by designer Katrin Kummer. Style defining for STUDIO ECOCENTRIC is the designer's great selection of vintage clothes. Sustainable, classic and unaffected by seasonal style changes many pieces remain in the collection and will be sup-plemented with new classics year by year. The high quality, the timelessness and the straight forward design guarantee a long wearability way beyond one season.

Visit STUDIO ECOCENTRIC at GREENshowroom

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June 2012

ROYALBLUSH —

ACCESSORIES WITH A

CONSCIENCE The Swiss designer Jana Keller proves it is pos-sible to design extra-ordinary leather accesso-ries, and create something bigger, with her eco-luxury-label RoyalBLUSH.

Inspired by the Swiss Alps, RoyalBLUSH acces-sories literally wake-up the wanderlust! Mul-tifunctional handbags are as practical as an alpinist's, and jewellery reminding one of climb-ing gear. With those exclusive natural ‚Must-haves’, every ‚city-nomad’ is perfectly in gear. Each piece is made in consciousness about our planet and environment, using the best ecologi-cal materials, manufactured with local craftship.

RoyalBLUSH’s chosen leather stands for a gentle vegetable tanning, rather than the use of aggres-sive chemicals. Vegetable tanning is an artisan tradition, handed down from father to son, for over 200 years, using both antique recipes and state-of-the-art technology. Finest Italian calf leather, tanned with bark and roots handcrafted and plaited in the EU and Switzerland, support-ing the local craftsmen and through short ship-

ping distances producing less CO2. And as one of the few brands in Europe, RoyalBLUSH also uses Nanai salmon leather. It is a by-product of the food-industries, tanned at the highest level of ecological quality. The salmon skin stems from certified bio salmon farms from Ireland.

Gifting a RoyalBLUSH accessory means doing something good – not only for your conscience! By doing so you support the environment, its inhabitants & resources and of course Keller’s farsighted vision of doing business in harmony.

Visit RoyalBLUSH at GREENshowroom

photo ELLIN ANDEREGG styling PATRIZIA SCHEIDEGGER

hair&make-up NADIA SMUG model CORINNA VON SCOUT

ONLINE

STUDIO JUX =

DESIGN + ECO + FAIR 

Wouldn’t you say that fashion should be fun for you, the designer and the tailor? Well, we defi-nitely agree! That's why we named our design-er brand from Amsterdam studio JUX, since 'jux' is a German word for fun.

The tailors at our factory in developing coun-try Nepal are our rockstars. You can meet them at studiojux.com/handshake. They translate our Dutch Design and sustainable materials – like recycled coke bottles, wood pulp looking like silk and leftover salmon leather – into beautiful piec-es for your wardrobe. To make sure green fash-ion is here to stay, we keep on expanding our international shop network of over fifty stores (there are five boutiques right around the cor-ner!). With studio JUX, you can look good and do good.

Visit Studio JUX at ETHICAL FASHION SHOW BERLIN

photos MICK DE LINT

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June 2012

KAETHE MAERZ

—Founded in 2009, Kaethe Maerz is a clear, confi-dent brand with touches of fantastic, futuristic, medieval and forgotten worlds. The Düsseldorf designer label stands for progressive design, durability, convenience and discrete new color shades and combinations. The clothing is pro-duced exclusively in Germany from natural, cer-tified, high-quality materials. Each garment has an original name which is part of a story. How-ever, it always leaves room for your own person-al interpretation. With each wearing the mate-rial becomes softer and takes on a personal uniqueness for each garment.

photos SEBASTIAN BRUELL

The 2013 Spring/Summer Collection is clear, con-crete and remains very feminine down to earth, confident and true to the Kaethe Maerz signa-ture style. The brand's creed has always been customized, durable clothing. "Whoever wears my clothing emphasizes their attitude towards life, an expression of self-confidence and extrav-agance while remaining down to earth," says the designer.

Visit Kaethe Maerz at ETHICAL FASHION SHOW BERLIN

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ONLINE

L'HERBE ROUGE

—

L'Herbe Rouge creates an urban and poetic fashion with contemporary design where the real aesthetic combines, beauty, quality, ethics and ecology with fair and accessible prices. The innovative materials are from organic farming, recycling or from materials that have measured eco qualities. Treatments and ecological com-ponents are respectful of nature and manufac-tured according to standards of fair trade.

L'Herbe Rouge created in Paris claims a new multicultural and multigenerational lifestyle in phase with present and future challenges for a greater respect of humans and nature.

Visit L'Herbe Rouge at ETHICAL FASHION SHOW BERLIN

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June 2012

YOUNICA —

LOVES LIFE REFLECTED IN BEAUTY AND BELIEVES IN CHANGE BY DESIGN

Younica is a fashion and jewellery label based in the Netherlands and Peru. The label creates unique knitwear and jewellery collections that combine the rich traditional craftsmanship and finest materials of Latin America with an original modern style. The result is extraordinary prod-ucts, designed with love and made to empower. Younica cooperates directly with Peruvian arti-sans, partnering their ancient cultural legacy with their fresh creative vision.

At the Ethical Fashion Show Berlin Younica shows three jewellery collections: Spark, Crochet and Lucky as well as the knitwear accessories collection AW 2012. The jewellery collection is handmade and inspired by various natural mate-rials: Peru’s pure silver, unusual gemstones, and tropical seeds. The knitwear collection by You-nica is made of timeless forms, pure materials and a spirited and unique style. Each product is handmade from exquisite 100% alpaca.

Visit Younica at ETHICAL FASHION SHOW BER-LIN

ONLINE

whitepassion

photography by DANILO HESS at UTOPIA

styling by JULIE MATOS @ FORD ARTISTS

hair & make-up by ROBERTO MORELLI

for NARS COSMETICS

model AGATA @ ELITE MODEL MANAGEMENT

ONLINE

dress VERSACE

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June 2012

necklace & harness GUISEPPE ZANOTTI

pants FENDI

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ONLINE

cuff TOM FORD

blouse CHANEL

corset VERA WANG

bottoms VERA WANG

ONLINE

sunglasses LINDA FARROW FOR PRABAL GARUNG

top & skirt MARC JACOBS

cuffs VIONNET

chain bracelet JUDITH RIPKA

silver bangle BULGARI

ring WILFREDO ROSADO

ONLINE

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fur J. MENDEL

dress GUCCI

earring HOUSE OF WARIS

ONLINE

coat SALVATORE FERRAGAMO

necklace SERGIO ROSSI

ONLINE

photography by PETER ROSA

styling by SARA COOPER

make-up by KONSTANZE @ DEFACTO FOR BECCA COSMETICS

hair by DAMIAN MONZILLO FOR BA-REPS.COM USING DAVINES

manicurist JACKIE SAULSBERY @ KRAMER+KRAMER USING CHANEL

models CHARLENE, LINA, OLIVIA & RACHEL @ FORD MODELS

styling assistant JILLIAN AMOS

make-up assistants LIZ CHRISTENSEN & CAITLIN WOOTERS

hair assistants ASHLEY GABRIEL & VANESSA QUILES

special thanks to ALIDANYC.COM

ONLINE

sequin top, suede fringe pant, chain link belt & chokers VINTAGE

leather and gold cuffs KARA ROSS

dress VINTAGE GUCCI

brief VINTAGE

necklace TULESTE MARKET

gloves CAROLINA AMATO

suit & shirt ROBERT HAMES

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ONLINE

glitter gown & pearl earrings VINTAGE

snake rings WILD FOX

branch ring TULESTE MARKET

snakeskin box clutch HOUSE OF HARLOW

blazer CARLOS CAMPOS

pincord pant BILLY REID

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dress & turban ANNA SUI

earrings KARA ROSS

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ONLINE

white silk dress VINTAGE

necklace as belt TULESTE MARKET

arm cuff LUV AJ

drop earrings KARA ROSS

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sequin skirt & jacket VINTAGE YVES SAINT LAURENT

broach VINTAGE

corset TIMO WEILAND

bangles ALEXIS BITTAR

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ONLINE

chiffon blouse & pants ANNA SUI

suede belt VINTAGE YVES SAINT LAURENT

necklace VINTAGE

gloves CAROLINA AMATO

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slip as skirt, silk corset, belt & necklace VINTAGE

boy short LA FEE VERTE

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ONLINE

broach & belt VINTAGE

cutout gown SACHIN & BABI

turban & ring LUV AJ

cuff WILD FOX

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bell bottom pant VINTAGE RALPH LAUREN

leather vest, ruffle blouse, leather purse VINTAGE

chain belt VINTAGE CHANEL

earrings KARA ROSS

pinky ring LUV AJ

ONLINE

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# Maya, ARTISTS ANONYMOUS sounds mys-terious. Who, or what is ARTISTS ANONYMOUS?

Well, Artists Anonymous is an art-piece, cre-ated by some people who thought that the focus should be on the art itself, rather than on the authorship. Two of us didn't finish school, wast-ed their early youth, which was a loophole in the beginning, but nearly led to complete self destruction. Maybe this is why we were willing to sacrifice our identities, cause the ones that were there, were in dept anyway. Artists Anon-ymous was immediately successful, it seemed like a great idea, but as quick the shit hits the fan and one rues the day having this stupid idea... Then you go through all the ups and downs, within the tides, till we shipwrecked in Austral-ia, where the first glimpse of a realisation start-ed: We didn't choose artists anonymous, but AA was choosing us and that it is a responsibility, not a curse nor an honour. Now our home-bases are UK and Berlin, but to be honest we prefer UK.

# One sort of works ARTISTS ANONYMOUS is famous for are your paintings plus afterimages. Can you explain what this exactly means, how the artistic process is?

An "afterimage" is something that one is cre-ating anyway all the time in ones eyes, it is the colour-inverted image of the image one is seeing, like the negative in analog-photography. When we are painting, we make sure that the afterim-age of this painted work is visually as strong as the painting itself. One could say we paint two images at the same time - one with paint, one with light. We also have this special view on installation, sculpture, three-dimensional work. An installation is a negative sculpture, instead of walking around it, you walk inside, but it is still a sculpture. Or is it a 3 dimensional painting, if you paint the whole room negative and take a picture, an afterimage of it...

# Maya van Malden of Artists Anonymous talking to Tom from SUPERIOR Magazine on the group's activities.

May 2012

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ONLINE

ONLINE

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ONLINE

ONLINE

ONLINE

# Your works look in a way dramatic, dark and mystical. Which themes are you favourites in your works? And why are these themes so important for you?

Uh, I guess we think that conceptual art doesn't have to look boring or bad, and well, we are painters and we really like the stuff we are painting. I guess Rembrandt also liked to fan-cy dress and then paint himself as whatever he liked... Dramatic dark and mystical... yes, and then the figure wears a clown-nose... so it is clownesque, funny, even silly, but painted seri-ously beautiful, so it is dramatic dark and mys-tical again, happening through painting. If one paints a white wall, you have to painting it in a dramatic, dark and mystical way, increasing the shadow, darkening the structure, otherwise you still have a white canvas. The act of paint-ing itself is kind a dramatic. Why did Richter not just show the photographs of the RAF people? To paint them is drama, stage, theatre, show-ing, making visible, perceivable; not just depict, reproduce. If a painter paints a still life, it is not about the cup or the flower, but about the essence of the flower, or the cup, the soul, to make the banal something special again. So next time you see a cup, it might be special again.

June 2012

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The painter needs to be sober, straight, dis-tanced, he just takes the position in between. The soul, the ghost, the essence, that makes a painting outstanding, this etheric thing eve-ry painter tries to achieve. We form it, carve it out through the process of painting two imag-es at the same time, and then we capture it, and make it visible with photography... so the after-image is a reproduction of the soul of the paint-ing; and by this its prove...

# What's the next big project ARTISTS ANONY-MOUS is working on?

As always we are working on a couple of shows, for example with a new gallery in Swit-zerland, which took over the space of old-school Zurich gallery Jamileh Weber. And our next big thing is the show in September in London at Lazarides, which will be something very special... through the rabbit hole...

# Thank you for the interview!

ONLINE

dress MARCEL OSTERTAG leggins STEPHAN PELGER shoes LIVE & LOVE

NIGHTOUT

-photography by MARC HUTH

assistants BASTIAN ACHARD & BENJAMIN VÖLKSEN

styling by ANITA KRIZANOVIC

styling assistant JULIA QUANTE

hair & make-up by ROLANDO KASPER

model LUISA-JOSEPHINE @ PMA

ONLINE

dress BARRE NOIRE belt STEPHAN PELGER

bracelet & clutch BY MALENE BIRGER shoes GUESS

dress KILIAN KERNER skirt CHRISTINA DUXA shoes GUESS

ONLINE

skirt & top PERRET SCHAAD jacket CHRISTINA DUXA

shoes EMMA GO

ONLINE

overall BY MALENE BIRGER necklace GLOWYBOX

shoes EMMA GO

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skirt & top STEPHAN PELGER earrings & clutch GLOWYBOX

shoes GUESS

ONLINE

dress & panty ANITA KRIZANOVIC earrings GLOWYBOX

necklace BY MALENE BIRGER

dress WARDROBE bracelet FRIIS & COMPANY

wristband GLOWYBOX shoes GUESS

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ONLINE

# SUPERIORWEBITORIALS

June 2012

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more SUPERIOR WEBITORIALS

ONLINE

SOPHIE

dress VERSACE

(available at departmentstore QUARTIER 206)

necklace AKKESOIR

shoes UNITED NUDE

bag BALLY

IN PRIVATEphotography by BASTIAN ACHARD

styling by ANITA KRIZANOVIC

hair & make-up by KATI MERTSCH

female model SOPHIE VAN DEN AKKER @ PMA MODELS

male model PETER BADENHOP @ PMA MODELS

photographers assistance BASTIAN JUNG,

MARC HUTH, BENJAMIN VÖLKSEN

styling assistance JULIA QUANTE

retouching BASTIAN ACHARD

retouchers assistance JAKOB CASSEBAUM

special thanks to PAUL JAMES JAY,

ISABELLA EICHHORN

PETER

suit LAGERFELD

shirt MINIMUM

bow-tie & shirt PRIVATE

ONLINE

suit TOMMY HILFIGER

shirt RAPHAEL HAUBER

shoes TOM FORD VINTAGE

dress MARCEL OSTERTAG

earrings GLOWYBOX

bag MULBERRY

(available at departmentstore QUARTIER 206)

shoes MODEL'S OWN

ONLINE

SOPHIE

dress C'EST TOUT

bolero coat MOGA E MAGO

earrings GLOWYBOX

PETER

suit COS

shirt MINIMUM

bow-tie & cummerbund EDSOR KRONEN

shoes TOM FORD VINTAGE

ONLINE

SOPHIE

blouse ANITA KRIZANOVIC

necklace GLOWYBOX

shades TOM FORD

(available at departmentstore QUARTIER 206)

PETER

jacket & pocket square TOM FORD

(available at departmentstore QUARTIER 206)

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ONLINE

SOPHIE

suit VERSACE

(available at departmentstore QUARTIER 206)

PETER

suit LAGERFELD

shirt BOSS

shades TOM FORD

(available at departmentstore QUARTIER 206)

bow-tie & shoes PRIVATE

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SOPHIE

dress BOSS ORANGE

bag MIU MIU

(available at departmentstore QUARTIER 206)

shoes BALLY

bracelet GLOWYBOX

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ONLINE

IN PRIVATE VIDEO

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PETER

suit & tie TOM FORD

(available at DEPARTMENTSTORE QUARTIER 206)

shirt BOSS

watch & shoes PRIVATE

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ONLINE

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# Motion

June 2012

MORE SUPERIOR #MOTION

ONLINE

# Having started their production firm out of an attic in 2008, Damien Krisl and Joel Cartier`s ECLUMES STUDIOS quickly became one of the leading production companies for luxury brands and fashion in Switzerland. A goal made possible not only by motivation and will of the two young upstarts to succeed in this highly competitive business, but also through years of hard work of them and their associ-ates that helped getting the company where it stands today.The origin of the name ECLUMES is a combination of the two French words éclair (lightning) and lumière (light), signifying the gathering of the ways light is used differently in photog-raphy and in filming.

THE ECLUMES STUDIOS STORY

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# Damien and Joel set themselves apart by creating mov-ing and still images that create whole new worlds, each of them telling a story in their own way. They mastered see-ing the special in everyday tasks and present it in aston-ishing beauty that gets under the skin of the audience which has the pleasure of experiencing something new and unseen. Their goal is to provoke emotions with groundbreak-ing imagery by connecting fashion and film in exceptional ways. Damien and Joel are true visual aesthetes, their crea-tivity originating out of the strive for perfection and the pas-sion they have for their craft. They produce commercials and shootings all over the world, including Berlin, Paris and just recently, the United States.

June 2012

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»It’s the art of not only fulfilling the expectation a cli-ent has of our work, but to exceed it in every aspect.

Their dreams are just dreams until we make them reality.«

»Combining the clients’ ideas and your own is a difficult task and always a tightrope walk. It is not easy to keep

your creative freedom, which is why you’ll always have to fight for it. You need to realize your ideas, even if it

means not making any money. Making art is and should always be more important than just enriching yourself.«

ONLINE

# One clip that brings the rather unique style of their pro-ductions to life is the “fashion & art”-reel that shows some of their best work in the recent months.

SHOWREEL

June 2012

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SHOWREEL

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ONLINE

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June 2012

# Another project worth mentioning is an underwater fashion clip they shot in 2010, but just recently finished post-production on. A project with barely any budget, made possible only by the passion of the people helping them during the extensive shoot. The clip got accepted into the La Jolla Fashion Film Festival in San Diego (USA, 26.07.-28.07.2012), the largest fashion film festival in the world. That results in them being able to show their work along films of large scale fashion directors such as Karl Lagerfeld and Bruno Aveillan, a huge honor for the young filmmakers.

www.eclumes.com

ONLINEONLINE

photography by JOEL CARTIER

styling by SARA DARLING

hair & make-up by KATHRIN TOLLAS

model REMY @ SELECT

fashion assistant ALFONSO BESSY

photography assistant RICHARD KEECH

LONDONTRASHby Remy Green

jacket EVMORFIA dress PHANNATIQ

boots LAKO BUKIA necklace BUTLER & WILSON

chain necklace GILES tights PRETTY POLLY

ONLINE

jacket DANS LA VIE vest CALVIN KLEIN skirt DANS LA VIE boots LAKO BUKIA driving gloves BEYOND RETRO

ONLINE

jacket EVMORFIA dress PHANNATIQ

boots LAKO BUKIA necklace BUTLER & WILSON

chain necklace GILES tights PRETTY POLLY

ONLINE

top LAKO BUKIA trousers JANE BOWLER chain necklace SAM UBHI disk necklace KEW 159

June 2012

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studded crown TOPSHOP shoulder pieces JULIA BURNESS top WHITE TENT leather waistcoat EVMORFIA necklace STYLIST'S OWN

ONLINE

jacket EVMORFIA dress PHANNATIQ

necklace w/ skull BUTLER & WILSON chain necklace GILES tights PRETTY POLLY

ONLINE

jacket EVMORFIA dress PHANNATIQ necklace w/ skull BUTLER & WILSON chain necklace GILES

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ONLINE

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jacket EVMORFIA dress PHANNATIQ

necklace w/ skulls BUTLER & WILSON chain necklace GILES

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ONLINE

June 2012

www.SUPERIOR-MAG.comMAGAZINE FOR YOUNG VANGUARD FASHION & ART PHOTOGRAPHY

CONNECTED TO FASHION

follow us on

SUPERIOR ONLINE July 2012

‘HEAT’

or visit our WEBSITE

ONLINE

NASTYAphotography by CHARLIE MAKKOS

styling by NAVO P

make-up by JO TAV.

hair by CHRISTOS VOURLIS

model NASTYA @ DMODELS

AA

dress PENNYBLACK (LINEA IMPORTS S.A.)

belt as necklace PENNYBLACK (LINEA IMPORTS S.A.)

belts ACHILEAS ACCESSORIES

rings and earrings FRANGOS S.A.

ONLINE

scarf worn as blouse & trousers ELISABETTA FRANCHI (RAKAS S.A.) belts ACHILEAS ACCESSORIES necklace FRANGOS S.A.

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jumpsuit ELISABETTA FRANCHI (RAKAS S.A.) leather belt ELISABETTA FRANCHI (RAKAS S.A.)

fuchsia belt ACHILEAS ACCESSORIES ringsv FRANGOS S.A.

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bustier & trousers ELISABETTA FRANCHI (RAKAS S.A.) necklace FRANGOS S.A. bracelet ACHILEAS ACCESSORIES

ONLINE

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dress ELISABETTA FRANCHI (RAKAS S.A.) rings and earrings FRANGOS S.A.

necklace worn as a bracelet ACHILLEAS ACCESSORIES

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check out the MAKING-OF VIDEO

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dress ANGELINA (LINEA IMPORTS S.A.) necklace and earrings ACHILEAS ACCESSORIES

bracelet & rings FRANGOS S.A. shoes JESSICA SIMPSON

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# Yasha Young talking to Tom from SUPERIOR Magazine regarding her commitment to ›Keep-A-Breast‹.

JOIN THE REVOLUTION !!

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# Yasha, you are a successful gallery owner and Creative Director of BLOOOM Art Fair. Your latest project is a strong commitment to ›Keep-A-Breast‹. Tell us about this project and why it is so important for you.

Keep-A-breast is a charity organisation that strive to gain global awareness of breast cancer in women and men by using an unique approach.been chosen for the implications of social and economic factors inherent in all value systems. By involving not only young creative artists but also established names artists on an interna-tional level we are able to reach a young audi-ence worldwide and educate and raise aware-ness with a broader audience than other cancer related charities. While some choose to have big fund raisers and balls you can find us on tour with Rock am Ring or Blink 182 with our educa-tional both and materials. For me the 'offspring' of KAB the 'NON TOXIC REVOLUTION CAMPAIGN' is the main focus at the moment.

# Which projects will ›Keep-A-Breast‹ have next?

The big launch in the Gallery on July 5th in conjunction with KAB and Shepard Fairey and his 'Studio One' as well as six artists from Ber-lin such as Mimi S.. They have reinterpreted the six NTR logos to create new and unique screen prints.

There will be over 10,000 posters and art-work covering all of Berlin. As well as this, the 'E-Werk' building and Strychnin Gallery will be wrapped in NTR banners. The Gallery show will feature the amazing works of Shepard Fair-ey and Partick O'deel. The NTR launch in Berlin will be a massive campaign all over the subways and TV screens reaching more than 1.4 million people a day. The goal is to give people aware-ness and show people that it is possible to start caring about health and their well being by life-style choices from a young age.

All this will take place during the entire peri-od of Fashion Week Berlin with an additional pop up store at Strychnin Gallery. There you can sup-port the charity by purchasing the limited edition prints and art work as well as other material and get information on how to make healthy lifestyle choices in a relaxed and welcoming environment. We are very very excited!

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# Whom did you meet who is also involved in the ›Keep-A-Breast‹ campaign?

Throughout the years KAB has been involved in a variety of events ranging from Grammy par-ties to Fund raisers in conjunction with major Skateboard and Sports Clothing brands all over the world. The Netherlands, UK, France, USA, Germany and most recently Japan which was a huge success! We have worked with countless celebrities from the Music and Fashion indus-try as well as TV and movie stars such as Colin Farell or Jonathan Rhys Meyers, Susan Sarandon, Katie Perry, Pink, Iggy Pop and the Foo Fighters to name only a few.

It is exciting to be able to connect with some many different individuals worldwide based on one idea that as been brought to life by KAB founder Shaney Jo Darden. When I met her two years ago we connected not only as friends but as two very passionate women trying to make a difference. I was asked to be the Internation-al Curator for KAB and curated my first show in Berlin with casts from Natalia Avelon, Kat van D etc. before we ventured to the launch in Japan and now finally and in time for fashion week Germany. It is a great opportunity for the char-ity to promote the KAB fashion line which is a huge success worldwide and an amazing chance to show how the collaboration between chari-ty, art and fashion can not only be a unique one but also very successful in bringing the intended message to life and get people to support and re think. So for all of you who are interested JOIN THE REVOLUTION !!

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# Shaney Jo Darden, Global CEO of the non-profit organiza-tion ›Keep A Breast‹ talking to Yasha Young.

STRONG WOMEN

# Shaney, tell us a little about your beginnings and how Keep A Breast came to be?

In 2000 my friend Mona’s mother had been recently diagnosed with breast cancer, and so was as a friend of ours — artist Margaret Kill-gallen. We were looking for something to do, some way to give back and we couldn’t find any-thing interesting. Everything just seemed bor-ing. I wanted to do something that really reso-nated with me and my peers. Mona and I were putting together big art and fashion events at the time for Modart magazine, and we thought,

“Why not an art show!?” So we asked all of our artist friends if they wanted to paint on breast casts and the idea of our breast casts was born. I never intended on starting a non-profit. It just happened very organically and with the help of my peers and supporters. I always say this job chose me. I was meant to be put on this earth to educate young people about breast cancer pre-vention.

# What do you think is the reason why KAB has gained worldwide recognition so quickly?

I think because KAB is honest and has a very powerful message. I think the message is one that people are scared of but KAB presents it in a way that is engaging and empowering and grabs your attention. We have also been very

fortunate to have global ambassadors that are well known people in their communities to help spread the mission on a grass roots level, gain-ing the support and respsct from influencres in art, music and action sports has helped give us a strong and authentic foundation to build on

# You work a lot with celebrities and big international brands. How important is it to have this type of support and why? Do you think it radically changes the way KAB works on peo-ple?

There is no glory in doing something alone, and there is no fun in it either. Breast cancer is a global problem that effacts EVERYONE. Young people look up to the brands, musicians and ath-letes they love. Just like all of us regualar peo-ple, the people we look up to have been impacted by this diease. When you’re a teen and you find out your favortite musician has felt the same way you have because someone in their family had breast cancer too, it creates an unbreakable line of support and let’s them know they are not alone. Through our support programs like This is my story, we give people a voice to express how cancer has changed their life for better or for worse, the point is sharing and supporting eachother through this life.educate young peo-ple about breast cancer prevention.

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Revolution! The scientific data and reports that exist on this information needs to be translated into normal youth language, make it easy to read, easy to understand, fun, cool, and most impor-tantly empower young people to become activ-ists for NTR and take this information into their own life, families, and communities, so they can live a healthy life for years to come, and hope-fully cancer free!

# One of the mottos/slogans of NTR is »Plas-tic Sucks«. How did you guys become to this conclusion? This explains the »eco-friendliness« aspect of NTR, doesn’t it?

Plastic sucks! It is virtually unavoidable and is laced with toxic chemicals that leach into the liquids and foods they contain. Once it's made it is here forever, only breaking down to smaller and smaller bits of plastic. It is eco- friendly in a way, but we are inspiring to be eco-friendly in every way. Try for one week to not use any plas-tic; it’s a really good test to see how you are con-tributing to the waste in this world. It’s actually really easy to cut down once you become con-scious of it, I travel a lot do I always carry bam-boo utensils in my purse so I’m not using plas-tic wear, that seems like a small thing but in one year that is a lot of plastic forks I saved. I also carry with me a Klean Kanteen water bottle so I’m not wasting tons of plastic bottles.

# I understand that you come from a fashion designer background. This is obviously visable of both KAB and NTR. Do you believe that having merchandise like yours is an essential medium to communicate to your audience?

I was born a designer and artist, I love designing new things and espicially taking old things and making something new out of them. Our merchanside acts as a fundraising tool as well as a medium to spread a message, milions

ONLINE

# But your main motivation ist still to inspire young people to follow the guidelines to a health-ier and more aware lifestyle, like to »check your-self«?

Keep A Breast is focused on prevention. We belive that through being healthy and smart about the choices you make on a daily basic can effect your long term health and well being that will untimatley reduce yoru risk for cancer. We want to empower young people to take their health into their owns hands, make smart choic-es for themselves and if there is something they think is wrong in their own body to speak up and get it checked out right away, or if there is an ingriendent they don’t understand on a package, to reach out to ask and ask WTF.

# Next month, you’ll be launching the Non-Tox-ic Revolution in Berlin. This is an organization born out of the research done under KAB. Can you explain why NTR is such a vital side-project to KAB? What’s sets NTR apart from KAB?

When I first started to research the environ-mental links to cancer, I was surprised at the amount of toxins we are exposed to in our eve-ryday life! I read every study I could find, most of them were written by scientists and the infor-mation was hard to understand, and left me frus-trated, not knowing how to take the facts and make changes in my own life. I decided that it was the responsibility of KAB to create this new campaign called the Keep A Breast Non Toxic

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of teens around the world wear Keep A Breast bracelets and that is millions of teens talikng about what it means to them, how they have been impacted, and learing about prevention.

# Describe shortly a normal day in your life? All of these activites (whatever you say), is this what keeps you in your element, what keeps you strong? How do you balance such a busy jet-lagged with your healthy lifestyle?

I wake up early and excersise, start my day of taking care of myself, either I go to yoga, go cycling, or just take a walk. I need to take extra time to take care of myself, since my life is about serving others I can’t do that to my highest potential unless I’m taking care of myself first. Normal work days are filled with lot’s of meet-ings and planning, working with my US and glob-al team on our programs and campiagns. I’m a libra, so balance comes naturally to me, I’m not an excessive person in 1 area! I’m just excessive in all area’s of lilfe... hahaha.

# KAB has obviously done it’s job raising awareness and funds. From my understand-ing the organization has proudly raised up to $7.6 million, which means people are reacting to all the work. Do you have any plans for the future, like building a health center or a research laboratory. Or just helping fund breast-cancer research?

The future of KAB is awesome. Next year we will be opening our first community space where we can expand our existing youth out-reach programs develop new complimentary care program The space is intended as a ›one

stop‹ or ›full-service‹ support facility, for both the newly diagnosed and those indirectly impacted by breast cancer diagnoses. The Center will be staffed by cancer survivors, include a full schedule of classes, group programs and com-plimentary care workshops; and be stocked with awareness merchandise, relevant literature and informational materials for both reference and sale. The Center will be a facility where individ-uals can discuss diagnosis with survivors, edu-cate themselves on the science and treatment of cancer, and practice lifestyle choices toward their continued well being. My goal is to open 10 globally in the next 5 years

# Lastly, we all want to know: when do you feel the strongest?

I feel the strongest when I’m in love. Love is everything to me, love for humanity and for eachother. When I feel fully supported, I feel like there is nothing I can not do.

# Thank you for your time!

ONLINE

coat BLUMARINE dress JUST CAVALLI leggings MANDY COON shoes MISSONI earrings ALEXIS BITTAR

SPEECHLESSphotography & retouching by LERIAM GONZALEZ

styling by ERIN O'KEEFE

make-up by BRANDIE HOPSTEIN for MAKE UP FOR EVER

hair by SELDA CORTES

photography assistant AMANDA MITCHELL

model ANA W @ MC2 MODELS

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coat RICHARD CHAI LOVE top NICOLE MILLER skirt MILLY necklace LEE ANGEL necklace DINOSAUR DESIGNS stockings FALKE ring ALEXIS BITTAR shoes DKNY

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dress NICHOLAS K necklace DINOSAUR DESIGNS

tights FALKE shoes BLUMARINE

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jacket BURBERRY PRORSUM skirt TIBI

tights WE LOVE COLORS ring DINOSAUR DESIGNS

shoes BLUMARINE earrings LEE ANGEL

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jacket BURBERRY PRORSUM skirt TIBI tights WE LOVE COLORS ring DINOSAUR DESIGNS shoes BLUMARINE earrings LEE ANGEL

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turtleneck RICHARD CHAI LOVE shirt ARAKS

skirt DOLCE & GABBANA ring & earrings ALEXIS BITTAR

bracelet LEE ANGEL tights WE LOVE COLORS shoes MANOLO BLAHNIK

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dress CARLOS MIELE belt VERLAINE

earrings ALEXIS BITTAR ring ALEXIS BITTAR

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vest MISSONI dress BCBG BY MAX AZRIA

bangles DINOSAUR DESIGNS bracelets & earrings ALEXIS BITTAR

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shirt PAUL SMITH coat BARBARA BUI

pants TIBI necklace PAIGE NOVIK

shoes MISSONI

JEWELLERY BY MARJANA VON BERLEPSCH

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# Tom from SUPERIOR Magazine talked to Anita Tillmann from PREMIUM Exhibitions about what's new at this sea-son's PREMIUM International Fashion Trade Show.

THINGS YOU CAN NEVER GET ENOUGH OF!

# Anita, we all know PREMIUM as an interna-tional trade show for exclusive high-end fashion collections. What's new this season?

This season's PREMIUM will be even more exclusive and international. Every season, we introduce retailers to the very latest and best collections and designers. The brand portfolio at PREMIUM is carefully curated, and new brands are integrated every season, with an increase of 23% for the spring/summer season 2013.

Consumers are becoming increasingly dis-cerning when it comes to product and brand selection. Comparative shopping, online research and offers from vertical manufacturers all force retailers to be quicker and better informed these days. They are constantly under pressure to adapt their ranges to new tastes. PREMIUM is the ideal source of inspiration and informa-tion for top international retailers, media repre-sentatives and stylists etc. We introduce trade audiences to innovative trends from around the world.

This season I am particularly looking forward to the new jewellery hall. In previous seasons, individual high-quality jewellery collections were on show in the accessories hall. However, demand from jewellery makers has increased to such an extent that we have decided to devote an entire hall to jewellery. That's the story of how our new "JEWELS" hall came into being, PREMIUM's little treasure chest, where all sorts of trends and styles are represented.

JEWELLERY BY MARJANA VON BERLEPSCH

June 2012

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THINGS YOU CAN NEVER GET ENOUGH OF!

ANITA TILLMANN

In Hall 2 our finger really is on the pulse of the zeitgeist. An outfit is only complete when it is matched with the right accessories. There are hardly any stores that do not offer a large selection of accessories and jewellery, and hard-ly any designers that do not offer this as part of their collection. PREMIUM is the only fair with such a wide range of exclusive jewellery labels together with fashion. As far as the consum-er is concerned, Berlin is currently evolving into an insiders secret for jewellery. There is room for creativity here and up-and-coming design-ers have good opportunities to make a name for themselves.

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ONLINE

JEWELLERY BY BJØRG

JEWELLERY BY SABRINA DEHOFF

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June 2012

# Beside the new accessories segment, what will be the highlights at PREMIUM this season?

A further highlight is the new area in Hall 7 – 7thHEAVEN – where we will be showing the world's best international avantgarde collec-tions. Designers from all over will be featured here, from Korea to Romania, examples include: Resurrection, Demoo Parkchoonmoo, Twenty(2)two, Pazaikin, Adeline Ivan, Carmen Secareanu, but also Hannes Roether, Unconditional, David Andersen, The Black Line by Barbara I Gongini and many more.

SEEK, the Contemporary Fashion Trade Show, next door in the Kühlhaus, has grown too, both in terms of quantity and above all quality. Another floor will house presentations with a brand line-up which is not to be missed, including Billion-aire Boys Club Bee Line by Mark McNairy, Carin Wester, Ebbets Field Flannels, Our Legacy and V Ave Shoe Repair, to name but a few.

# Thank you for the interview!

www.premiumexhibitions.com

JEWELLERY BY VANESSA BARONI

ONLINEONLINE

beyondgenre

photography by GREG ADAMSKI

models MIA W @ SMG MODELS

HAZEL @ M GROUP MODEL MANAGEMENT

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CARLOS MIELE CAROLINA AMATO C'EST TOUT CALVIN KLEIN CARLOS CAMPOS CHANEL CHRISTIAN LOUBOUTIN CHRISTINA DUXA COS CREATURES OF THE WIND

DANIEL ESPINOSA DANS LA VIE DEEPMELLO DINOSAUR DESIGNS DKNY DOLCE & GABBANA

EDSOR KRONEN ELISABETTA FRANCHI EMMA GO EMMANUEL KATSAROS ERIN FETHERSTON EVMORFIA

FALKE FENDI FLÁVIA ARANHA FRIIS & COMPANY

GLOWYBOX GUCCI GUESS GUISEPPE ZANOTTI HOUSE OF HARLOW HOUSE OF WARIS

J. MENDEL JANE BOWLER JESSICA SIMPSON JUDITH RIPKA JULIA BURNESS JUST CAVALLI

ONLINE

# Brands

ACHILLEAS ACCESSORIES ANNA SUI ANITA KRIZANOVIC AKKESOIR ALEXIS BITTAR ARAKS

BALLY BARBARA BUI BARRE NOIREBCBG BY MAX AZRIABEYOND RETROBILLY REID BJØRG BLUMARINE BOSS ORANGE BULGARI BURBERRY PRORSUM BUTLER AND WILSON BY MALENE BIRGER

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KAETHE MAERZ KARA ROSS KEW 159KILIAN KERNER

L'HERBE ROUGE LA FEE VERTE LAGERFELD LAKO BUKIA LEE ANGEL LINDA FARROW FOR PRABAL GURUNG LIVE & LOVE LUV AJ

MANDY COON MANOLO BLAHNIK MARC JACOBS MARJANA VON BERLEPSCH MARCEL OSTERTAG MILLY MINIMUM MIU MIU MISSONI MOGA E MAGO MULBERRY

NICHOLAS K NICOLE MILLER

OSCAR DE LA RENTA PAIGE NOVIK PAUL SMITH PENNYBLACK PERRET SCHAAD PHANNATIQ PRETTY POLLY

RAG AND BONE RALPH LAUREN? RAPHAEL HAUBER ROYALBLUSH

SABRINA DEHOFF SALVATORE FERRAGAMO SAM UBHI SERGIO ROSSI STEPHAN PELGER STUDIO ECOCENTRIC STUDIO JUX

TIBI TIMO WEILAND TOMMY HILFIGER TOPSHOP TOM FORD TULESTE MARKET

UNITED NUDE VANESSA BARONI VERA WANG VERLAINE VERSACE

WE LOVE COLORS WHITE TENT WILD FOX WILFREDO ROSADO

YOUNICAYVES SAINT LAURENT

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