supply and demand lessons 1 and 2
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Supply & DemandTRANSCRIPT
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Supply and Demand
• To develop a thoughtful and perceptive awareness of the fact that the film industry attempts to put the public under considerable pressure to buy their products
• To realise that as fans and consumers the public may be able in turn to exert considerable influence over the film industry
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Key information I must know about to answer this question.
Industry Audience
The relationship between the two and who is more powerful in driving the industry.
The impact of new technologies in the industry
The effect of other industries and the availability of Bollywood, Independent and Low Budget films
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The creation of demand
Early 1900s going to the cinema as a form of entertainment came to be accepted socially, normal everyday experience. Film is today only successful in those countries that embraced film technology and film as a commercial enterprise. Attract people to make money!what they might have seen!
The start of attracting audiences
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Picture Palaces by 1910
not just about the film…
an experience! Recognised the early
commercial possibility of films
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The popularity of cinema• Cheap entertainment• Large non english speaking communities-
silent films perfect.• By 1930 65% once a week; 80 million visits a
week• Even in economic depression 60%
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Today
• USA 27 MILLION PER WEEK• UK 3 MILLION PER WEEK
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The nature of the cinema experience
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Why listen to stories
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Your cinema going experience
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Changing patterns of consumption
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survey
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Supply and DemandStarter
Discuss for 3 minutes with the people around how you know if a film is good or not …….before you go to see it ! Write down as many reasons as you can.
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Who controls what you decide to see?
YOU or the MEDIA ?
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Critical factor for any films success
• good word of mouth• singing it’s praises• Bad word of mouth• It was rubbish!• Indifferent word of mouth• No reaction….dead in the water
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Increasing speed and intensity with which word of mouth can be
spread by fans ……why?????????
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Instantly and with increased
potency
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• These technologies help fans interact with one another
• Maintain interest for the genre, director or star
• Fan clubs and fan conventions traditionally maintained via newsletters and paper based fanzines-----but now email newsletters and website fanzines
• Fans have always been able to create a slow burn cult classic from a film that flopped but now there is a much greater possibility of this.
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Alfred HitchcockEwan McGregorDonnie Darko
• Language used• The attitude of the contributors• Nature of the sites themselves• Any recognisable common features in the examples
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The same technologies coupled with globalisation has increased the power of the film industry over the public.
mergers & takeovers
conglomerates & stables of media interest
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Work under the same umbrella; support each other
SYMBIOTIC EXCHANGE/RELATIONSHIP
A single multi national could have
marketing ,financing and distributing filmreviewing films in newspaperspublishing film scriptsdistributing soundtracksscreening films via cinema chains/ satellite TV
?
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Media ownership is becoming increasingly concentrated in a handful of Laterally intergrated & Vertically intergrated CONGLOMERATES
VERY POWERFUL
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of the biggest3
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Research how they are connected hmk
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Globalisation
A perceived economic trend towards the whole world becoming a single market so that major multi – national corporations are increasingly able to control trade on a global scale
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Today two key terms for the examination are WINDOWS AND SYNERGY
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traditional cinemamultiplexRent DVD
satellite/cablepay to view
desktopsNetflix
i-phone
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SYNERGYThe multiplied business energy created by multi-national multi- media ownership.
newspapers, magazines, book publishing, music companies, TV stations, radio stations, satellite /cable TV companies
ALONGSIDE
involvement in cinema TV production, distribution, and exhibition
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• Publicise and advertise their own films via their own print, sound and visual media arms
• Put out associated books and music, again from within their own organisation
• Show their films via their own various TV and cinema outlets
• Spin-offsLESS THAN 20% OF TOTAL FILM REVENUE COMES FROM THE DOMESTIC BOX OFFICE….FIRST WEEKEND IN CINEMA IS CRUCIAL IN CREATING IMPETUS. Finance can be recouped in a whole range of ways
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Box Office Takings & Breaking Even
• • $175 million to make• Made $88 million at the
box office• Further $166 million
abroad
Big flop!Trailer for waterworld
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uk film council
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Catfish trailer
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