support for humanitarian programs on the ground supported through dfid by
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. Support for Humanitarian Programs On the Ground SUPPORTED THROUGH DFID BY. CDAC Goals. Members aim to improve their two-way communications with affected communities by Combining communications platforms for greater effect - PowerPoint PPT PresentationTRANSCRIPT
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Support for Humanitarian Programs
On the Ground
SUPPORTED THROUGH DFID BY
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CDAC Goals
• Members aim to improve their two-way communications with affected communities by– Combining communications platforms for greater
effect– Developing new responses, capturing lessons
learned for improved communications practice– Promoting communications use within the
humanitarian sector
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Active CDAC Partners in Pakistan
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Audience research data
Communication Strategies Expertise
National radio program production
Link across broad local radio networks as needed
Staff Training (HQ , field)
Set up local platforms; eg.
- With local radio shows- Targeted listening groups- SMS contact databases - Local media relations
Communications Strategies & your programs
National messages
Local outreach
Local feedback
Media campaignsPress release / conf.nc Radio PSAs, print ads …etc; much already covered
LOCAL DIALOGUE for your programs
In: outreach programs, health
facilities, child spaces, camps..
CDAC Support
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Local and National Radio (Internews, BBC)
• Coordinated coverage of key issues• Reinforce understandings, local and
national engagement • Support:
• Specialist production on specific themes
• Permanent audio files – for localized awareness-raising sessions, local outreach, etc.
LOCAL DIALOGUE
for your programs
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Listener Groups
• Sustained local-level input, discussion, debate: awareness-raising
• Across local networks, & reinforced by radio programs
• On location: in camps, health care facilities, child-friendly spaces, etc.
• Broadcast or pre-record• Feedback! – on general issues, on particular
concerns• Support:
• Training and Support for Listener Groups• Radio distribution methods and monitoring
LOCAL DIALOGUE
for your programs
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Local SMS Networks
• Based on RELATIONSHIPS; reinforce local dialogue
• Fast questions, fast alerts, fast awareness (use against rumors; for research; for notification of events; etc.)
• Feedback!• Support:
• Training and installation of your local SMS platform (Frontline SMS, other)
• Protocols for SMS database use; maintain the relationship!
LOCAL DIALOGUE
for your programs
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Community Events
• Community’s space, community’s terms, community’s words
• Jirgas, forums, panels, etc.• Becoming radio programs and audio files:
reinforce and re-use• Feedback!• Support:
• Planning and radio program production
LOCAL DIALOGUE
for your programs
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Online Mapping (Ushahidi)
• Real-time updates• Feedback!: facilities, trends, issues• Support:
• Familiarization with Ushahidi systems and operation
www.PakReport/Ushahidi
LOCAL DIALOGUE
for your programs
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Local Media Engagement
• Currently: lack connection, local information void. Engage with local issues!
• Manage the media relationship!• Build contacts, get updates out fast• Support:
• Facilitate or run local media events: journalist trainings, press conferences, familiarization events (funding needed)
• Localized SMS networks, through a trusted intermediary (Intermedia)
• Overcome the information void: provide data and updates, eg. via Press Clubs
LOCAL DIALOGUE
for your programs
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Build your Audience!
• Feedback means: communication is ongoing, it builds awareness and promotes change
• You gain better trust and mutual understanding
• You have an audience which will know you and hear you: if things change, if there’s a crisis
LOCAL DIALOGUE
for your programs
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Build your Audience!
• You get input directly into your programs: what’s working, what needs to adjust
• Your own outreach is faster, more connected, strengthened
• You have managed, collated, real-time feedback from the ground – which supports your national-level strategy as well
It’s work! But it also works.
LOCAL DIALOGUE
for your programs
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Information saves lives; dialogue supports dignity.
CDAC’s role
Planning, Training, Technology, and Direct Targeted Support
LOCAL DIALOGUE
for your programs
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• . LOCAL DIALOGUE
for your programs