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June 9, 2020

Steve Ramsey, EVP, IRI Practice LeaderKathryn Peters, EVP, SPINS Business Development

SUPPORTING THE NATURAL PRODUCTS CONSUMER

COVID-19 and Navigating the Path Ahead

© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 2

SPINS is IRI’s Partner for Health and Wellness

Consumers demand product transparency and a higher level of engagement when it comes to healthier product choices. Merchants need a

roadmap to navigate wellness trends and develop products to meet changing shopper expectations.

SPINS enables unparalleled insights into Health and Wellness between its depth in ingredients, allergens, sensitivities and nutrition beyond its traditional industry expertise in the Natural and

Organic market segments.

IRI Unify™ services combined with SPINS attribution bring a unique lens to trends,

innovation and actionable insights


Today’s Agenda

Visit IRI’s COVID-19 Insights Portal & COVID-19 Dashboard for More Reports & Updates

Sources:• IRI Multi-Outlet Point of Sale Data, Enhanced with SPINS Product Attribution • IRI Consumer Network™ Panel , Enhanced with SPINS Product Attribution• IRI Shopper Loyalty™ Solution, Enhanced with SPINS Product Attribution• IRI E-Market Insights®

Shopper Opportunities

Natural Product Purchase

Trends

Lessons from Last Recession

Evolving Shopper

Behaviors

Supporting the Natural Products Consumer Through COVID-19 and Beyond

The Path Forward


Natural Products Market Context

The Natural Products Industry (NPI) represents

8.5% of total store sales and continues

to outpace conventional / non-natural

products

All Outlets / Dollar Sales % Chg. vs. YAGO

Source: IRI All Outlet Panel, Enhanced with SPINS Product Attribution. Weekly Data Ending 05.17.20

Shoppers Engage in Natural Products Purchasing at High Levels Before, During, After the Stock-Up Period

13%19%

71%

79%

68%

60%

18%17%

18%18%

18%19%

6%

15%

7%

16%

22%

31%

18%23%

21%

15%

Conventional Natural NP


Natural Products Led Growth During Peak Stock-Up,Demonstrating Consumer Focus on Self-Care During Pandemic

Frozen General Merchandise

Body Care GroceryAlcohol Herbs & Homeopathic

Produce Refrigerated Vitamins & Supplements Frozen-10%

-5%0%5%

10%15%20%25%30%35%40%

General MerchandiseBody Care

GroceryAlcohol Herbs & Homeopathic

Produce RefrigeratedVitamins &

Supplements

Source: IRI MultiOutlet POS Data, Enhanced with SPINS Product Attribution; Quad Weeks WE 05.17.20

0%

20%

40%

60%

80%

100%

120%

NON-NPINPI

BeverageAlcohol Beverage

Alcohol

PEAK Stock-Up PeriodTotal U.S. MULO / Units % Chg vs. YAG (4 WE 3/15/20)

NPI (Natural Products Industry) vs. Non-NPI

POST Stock-Up PeriodTotal U.S. MULO / Units % Chg vs. YAG (8 WE 5/17/20)

NPI (Natural Products Industry) vs. Non-NPI


*Internet includes range of purchases from pure play Ecommerce to Click and Collect; Brick and mortar outlet sales do not include internet sales.

While Natural Products Remain on Consistent Growth Trajectory, Shopping Preferences Shifting to Grocery and Internet*Shoppers consolidated trips while under stay-at-home orders and the internet* drew increasing natural products share of wallet. NPI internet sales had a larger share base than non-NPI prior to the stock-up.

Source: IRI All Outlet Panel, Enhanced with SPINS Product Attribution. Quad Weeks Ending 05.17.20

Time Progression

Share of Wallet Across Outlets* NPI Dollar Sales

51%

53%

52%

51%

51%

12%

12%

13%

14%

13%

9%

9%

9%

9%

10%

10%

9%

5%

6%

6%

4%

4%

5%

5%

6%

14%

13%

15%

15%

14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

May 17-2020

Apr 19-2020

Mar 22-2020

Feb 23-2020

Jan 26-2020

GroceryX Walmart Total Club Internet MassX and SupercenterX All Other


NPI Product Trips Per Buyer % Chg vs. YAG

NPI Dollars Per Buyer % Chg vs. YAGGrocery buying rates still neck in neck with internet thru May

Natural Product Trips and Dollars Continue Strong Growth Patterns

Natural product trips grew during pantry

loading and continued to grow from year ago

through May.

Internet sales maintained double digit growth for the two months post-

stock-up, while other outlet product trips experienced less

growth post-stock-up.

Club Grocery Internet Mass/SC Walmart

Source: IRI All Outlet Panel, Enhanced with SPINS Attribution; Quad Week Ending 05.17.20

Jan-26-2020 Feb-23-2020 Mar-22-2020 Apr-19-2020 May-17-2020

Jan-26-2020 Feb-23-2020 Mar-22-2020 Apr-19-2020 May-17-2020

35%

-5%

30%25%20%15%10%

5%0%

35%

-5%

30%25%20%15%10%5%0%

-10%-15%


Average Retail Price Index vs. YA

While Natural Product Dollar and Unit Spending Remains Strong, Inflationary Indicators Emerging Across DepartmentsNatural products average retail price increased ~10% vs. YA, slightly faster than conventional products overall.

Source: Average Weekly Retail Price, IRI MultiOutlet POS Data Enhanced by SPINS Product Attribution; Year to Date Ending 05/17/20 Total Product Library (TPL) represents a view of all UPC-based items in these departments

Total Product Library

Comparison

Indices <100=Deflation; >100=Inflation

19-Jan 26-Jan 9-Feb 16-Feb 8-Mar 15-Mar 12-Apr 19-Apr 10-May 17-May 17-May KPITOTAL 103 104 103 103 105 107 110 110 108 109 108 ▲

EDIBLE 102 102 102 102 103 106 112 112 109 110 110ALCOHOL 100 99 100 99 99 103 109 111 101 102 108FROZEN 101 103 102 102 103 103 109 108 109 108 109GROCERY 101 103 102 102 102 106 113 112 110 111 112PRODUCE 100 99 100 100 99 102 100 102 99 101 104REFRIGERATED 102 102 102 103 103 108 113 114 109 111 109 ▲

NON-EDIBLE 104 104 105 102 104 104 102 104 105 105 99 ▲

BODY CARE 105 105 105 104 102 99 99 104 106 108 100 ▲

GENERAL MERCHANDISE 103 104 105 102 101 103 100 100 101 101 104HERBS & HOMEOPATHIC 108 110 112 105 112 114 119 118 121 119 106 ▲

VITAMINS & SUPPLEMENTS 103 102 102 101 102 101 101 102 102 103 105

Natural Products

*▲ NPI inflating faster than TPL latest weekDenotes break in weeks


HIGH STOCKPILELOW STOCKPILE

HIGH STOCKPILELOW STOCKPILE

HIG

H R

EPLE

NIS

H

HIG

H R

EPLE

NIS

H

LOW

REP

LEN

ISH

LOW

REP

LEN

ISH

4Wks

End

04.

19.2

0

Stock-Up Period

Post

Sto

ck-U

p Pe

riod

Shopping Behaviors are Changing – Natural Products Buyers Adapted During Extended Stay-at-Home LivingTotal U.S. All Outlets (NPI) / Buyer % Chg vs. YAG

Source: IRI All Outlet Panel, Enhanced with SPINS Product Attribution, Quad Weeks Ending 03.22.20 & 04.19.20

STAY AT HOME NECESSITY CATEGORIESBuyers increasingly entered these categories to replenish after stockpiling as consumers learned how to manage stay at home orders

• Seasonings• Pet Care & Wellness• Oils & Vinegars• Produce• Salsas & Dips

• Tea• Drink Mixes & Concentrates• Condiments & Dressings & Marinades• Cheese & Plant-Based Cheese• Milk

THE INDISPENSABLE CATEGORIESBuyers continuously entered these categories each period during and after stockpiling as pantries ran low and new habits persisted

• Baking Mix, Ingredients & Flour

• Herbal Singles• Frozen Breakfast Foods• Pasta• Soap & Bath Preparations

• Refrigerated Plant-Based Meat Alternatives

• Pickles & Olives• Soup• Pasta & Pizza Sauces• Household Cleaners & Supplies

PASSIVE CATEGORIESThere were no significant increases ofbuyers in these categories

• Pet Waste Management• Cosmetics & Beauty Products• Ready to Drink Tea & Coffee• Weight Management Formulas• Pet Toys & Collars & Apparel

• Food Supplements• Baby Food• Rice Cakes• Refrigerated Pasta• Skin Care

PANTRY PREP CATEGORIESBuyers grew in these categories during stockpiling but did not grow at the same rate during post-stockpiling period

• Beans, Grains & Rice Dry• Herbal Formulas• Functional Beverages• Hot Cereals• Fruit Spreads & Jams & Jellies

• Frozen Appetizers & Snacks• Nut & Seed Butters• First Aid & Therapeutic Topicals• Amino Acids• Refrigerated Tea & Coffee RTD

© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 10Source: IRI MultiOutlet Data, Enhanced by SPINS Product Attribution; Quad Week Ending 3/22/20 & 4/19/20 & 05/17/20

Choosing Natural Represents Clear Lifestyle Choices and Behaviors –Offerings from Paleo to Plant-Based Resonate with Consumers

$ % CHG VS YAG

+21%+38%

Total Edible Growth (TPL)

4 WK ENDING 03.22.20

4 WK ENDING 04.19.20

Lifestyle Attribute Growth*Total Edible: Produce, Grocery, Refrigerated, Frozen; Labeled Organic: 95-100% Organic Ingredients

4 WK ENDING 05.17.20+24%

Certified Non-GMO Project

Verified

Labeled Allergen Friendly

Labeled Animal Welfare

Labeled Antibiotic

Free

Labeled Cage Free

Labeled Free Range

Labeled Gluten Free

Labeled Grass Fed

Labeled Organic

Labeled Vegan

Paleo Plant-Based

41%

20%25%

47%

20%

29%

54%

42%45%49%

30% 33%41%

32% 33%

64%

48%42% 38%

16%21%

38%

26%34%

40%

17% 21%

46%

17%26%

78%

54%

67%

55%

32%40%


69%

78%

78%

79%

80%

80%

79%

70%

70%

70%

78%

79%

81%

81%

79%

68%

59%

60%

65%

71%

73%

73%

71%

56%

DIET - FODMAP DIET

DIET - KETO DIET

DIET - PALEO DIET

DIET - PESCATARIAN DIET

DIET - PLANT BASED DIET

DIET - VEGAN DIET

DIET - VEGETARIAN DIET

DIET - WHOLE 30 FRIENDLY

22-Mar 19-Apr 17-May

Ingredient-Based Diets and Lifestyles Remain Relevant

Total Products Category Growth

4 WE 04.19.20 4 WE 05.17.20

Products Identified Through Ingredient Analysis and NFP Supporting Applicable Lifestyles and Diets

Source: IRI MultiOutlet POS Data, Enhanced by SPINS Product Attribution; Quad Weeks Ending 05/17/20

SS Baking Mix & Ingredients & Flour / $ % Chg. vs. YAG

+76%+71% +77%4 WE 3.22.20

+120%VEGAN+199%PALEO +423%LOW-FODMAP

+167% +48%

+75%

+116%


Many Consumers Opt for Low-Glycemic Options During Self-Indulgence

+272% +58%

Baking Mixes

Baking Ingredients

Source: IRI MultiOutlet POS Data, Enhanced by SPINS Product Attribution WE 05/17/20Baking Ingredients includes products like Baking Chocolate, Chocolate Chips, etc.

Baking Mixes & Ingredients by Sweetener Ingredient TypeTotal Products Category Growth, $ % Chg vs. YAG

Shelf Stable Sweeteners by Sweetener Ingredient TypeTotal Products Category Growth, $ % Chg vs. YAG

+367% +40%

28%46%

109%

22%46% 51%

14%4%

-3%

122%

2%20% 11% 6%

ARTIFICIALSWEETENERS

COCONUT SUGAR MONKFRUIT STEVIA SUGAR ALCOHOLS SUGARS UNSWEETENED

4 Weeks 52 Weeks

78%

251%

103% 99% 122%73% 77%

16%90% 104%

67% 57%10% 15%

ARTIFICIALSWEETENERS

COCONUT SUGAR MONKFRUIT STEVIA SUGAR ALCOHOLS SUGARS UNSWEETENED

4 Weeks 52 Weeks


Consumers began seeking supplements as mutual causality of the pandemic led to stress & anxiety.

Cold & Flu focused products saw the

largest increase as consumers looked for natural remedies to

combat virus symptoms, but now growth from Sleep & Cognitive focused

items are starting to outpace them.

Source: IRI MultiOutlet POS Data Enhanced by SPINS Product Attribution Quad Week Ending 3/22/20 & 4/19/20 & 5/17/20

0%

50%

100%

150%

200%

250%

WE 02/23 WE 03/15 WE 04/19 WE 05/17

Health Focus –Supplement Sales

SLEEP COGNITIVE HEALTH HAIR & SKIN & NAILSIMMUNE HEALTH COLD & FLU

Supplement Sales Remain at Heightened Levels Throughout 2020 With Particular Areas of Health Focus Leading Growth


-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

60%Mar-22-2020 Apr-19-2020 May-17-2020

Source: IRI All Outlet Panel, Enhanced with SPINS Attribution; Quad Week Ending 05/17/20

-50%0%

50%100%150%200%250%300%350% Mar-22-2020 Apr-19-2020 May-17-2020

Functional Ingredient Buying RateAll Outlets / Dollar per Buyer % Change vs. YAG

Functional Ingredient Buyer GrowthAll Outlets / Buyer % Change vs. YAG

4 Weeks Ending 4 Weeks Ending

More Consumers are Turning to Natural Remedies to Enhance Immune Systems and Reduce Additional Stress and Anxiety

Chinese Herbs

Collagen Products

Echinacea Elder-berry

Melatonin Turmeric Vitamin C (Not

Ester-C)

ZincChinese Herbs

Collagen Products

Echinacea Elder-berry

Melatonin Turmeric Vitamin C (Not

Ester-C)

Zinc


Functional Ingredient 4 WE 3.22.20

4 WE 4.19.20

4 WE05.17.20

MUSHROOMS - CORDYCEP +1,183.1% +726% +1,101%BLACK SEED (CUMIN) +276% +323% +233%ELDERBERRY +430% +316% +184%CHAMOMILE +276% +174% +166%ALGAE - OTHER -0.1% +21% +124%ASHWAGANDA 68% +59% +121%ECHINACEA 221% +164% +83%MORINGA 72% +40% +61%COLLAGEN PRODUCTS 79% +35% +60%MELATONIN 53% +41% +58%VITAMIN C (NOT ESTER-C) 200% +111% +55%ZINC 168% +83% +50%SPIRULINA BLUE GREEN ALGAE 83% +46% +50%OREGANO 277% +110% +16%

Source: IRI MultiOutlet POS Data Enhanced by SPINS Product Attribution Quad Week Ending 3/22/20 & 4/19/20 & 5/17/20

$ % Chg vs. YAG

Multi-Vitamin Growth Latest 12 Weeks+31%

Consumers are Further Exploring Nontraditional Solutions to Proactively Manage their Health to Enhance Immunity and Beyond

MUSHROOM SUPPLEMENTSStrengthens the immune system

MELATONINCombats sleep disorders, shifting sleep schedules and jet lag

OIL OF OREGANOHerbal Supplement with Antioxidant, Antiseptic, Antibacterial and Anti-Inflammatory qualities


NaturaLink™ Segmentation Combines Buyer Attitudes and Purchase Behaviors to Illuminate Consumer OpportunityNaturaLink™ Segments

Two segments form the leading edge of natural / organic trends: True Believers and Enlightened Environmentalists together account for more than 44% of natural / organic dollar sales

% of Total Shoppers

Source: IRI All Outlet Panel, Total US, 52 Weeks Ending 12/29/19

9%

True Believers

Enlightened Environmentalists

Healthy Realists

Strapped Seekers

Indifferent Traditionalists

% of Total Natural & Organic

Dollar Sales

Resistant Non-Believers

27%

17%

14%9%

17%

7%Struggling Switchers

Core Natural / Organic SegmentsConsumers who represent the leading edge of trends in the natural / organic industry

11%

11%

14%

14%

9%

25%

16%


Stock-Up$ per Buyer % Change vs. YAGO

4 WE 03.22.20

Source: IRI All Outlet Panel, Enhanced with SPINS Product Attribution;. Quad Week Ending 3/22/20 & 5/17/20

POST Stock-Up$ per Buyer % Change vs. YAGO

4 WE 05.17.20

13% 14%17%

9% 10%

AspirationalNatural / Organic

IndifferentTraditionalists

Core Natural / Organic

Struggling / Resistant

TotalPanel

10% 9%12% 13%

8%





TotalPanel

All Segments

Purchased Natural

Products at Higher

Rates During March

Stock-Up Period

Less Engaged

Segments Continued

Spending at Higher

Levels in May


Stock-Up$ per Buyer % Change vs. YAGO

4 WE 03.22.20

Source: IRI All Outlet Panel, Enhanced with SPINS Product Attribution;. Quad Weeks Ending 3/22/20 & 5/17/20

POST Stock-Up$ per Buyer % Change vs. YAGO

4 WE 05.17.20

51%68% 19% 15%

199%





TotalPanel

15% 17%

30%

8%

18%





TotalPanel

Refrigerated

Plant-Based Meat

Alternatives Attracted

New Buyers During

Stock-Up Period

Category Continues

to Win Over Buyer

Count and Basket

Dollars Post-Stock-Up


Unprecedented Access to New Consumers as Households Tried New Groceries During the PandemicOpportunity: Retain New Buyers for Plant-Based Meat Alternatives

New Buyers: Buyers that did not purchase in the 52 WE 2/23/20 and have purchased in the 8 WE 4/19/2020 / Existing Buyers: Buyers that purchased both in the 52 WE 2/23/20 and the 8 WE 4/19/20 / *$60MM Opportunity based on 2.5MM New Buyers * 59.5% average annual Category Repeat Rate * $40.37 avg annual Category Buy Rate (Avg Annual based on pre-COVID-19 52 WE 2/23/20

How IRI Can Help• Identify and target New Buyers to

convert into repeat buyers worth>$60MM*

• Create custom activation plans based on consumer targeting

• Monitor weekly changes through the pandemic and economic recovery to identify shifting behaviors

Differentiated New ConsumersNew Buyers• Upper Incomes• 3 person HHs• African-Amer & Asian• Acculturated Hispanic• Millennial & Gen X• Younger Kids • Female HoH works

full-time, White Collar & Sales

Existing Buyers• Upper Incomes• 4 person HHs• African-American• Gen X• Teenaged Kids

New Buyers Purchasing Again in May / Greatest Likelihood to Convert• Upper Incomes• African-American• Generation X• Female HoH

works full-time, White Collar Manager

• Single Parent• Getting Started or

Raising Teens

NEW BUYERS TO CATEGORY2MM

of HHs purchasing in the 8 wks thru 4/19 were NEW32%

New Buyers’ Contributionas HHs made an average of 2.0 Trips and spent $16.34 on products that were not part of their routine

$41MM

of New Buyers Returned & Purchased Again

in the next 4 WE 5/17/20, increasing Buy Rate to $19.59, making 2 trips in the latest 4 weeks

30%


Forward Looking Considerations:New Economic Pressures Will Shape Shopper BehaviorEconomic pressures and product availability are having an impact on category buying but has not overpowered increased consumer demand for natural products.


Looking Forward, Many Consumers will Need to Employ Creative Shopping Solutions in Response to Rising Prices

Source: IRI MultiOutlet POS Data, Enhanced with SPINS Product Attributes; Weekly Ending 05/17/20.

NON-NPINPI

Frozen & Refrigerated Meat, Poultry & Seafood CategoryWeekly ARP % Change vs. YAG / Total U.S. MULO (NPI, NON-NPI)

3.7%2.9%

6.2%

4.9%3.7%

8.4%9.7%

11.2%

9.7%10.2%

8.7%8.0%

3.3%

1.3%

4.9%5.4%

6.6% 6.7%

8.3% 8.0%

11.2%

12.7% 12.8% 12.9%

3/1/2020 3/8/2020 3/15/2020 3/22/2020 3/29/2020 4/5/2020 4/12/2020 4/19/2020 4/26/2020 5/3/2020 5/10/2020 5/17/2020


Flour*+252% PL +123%

Frozen Breakfast Foods+152% PL +37%

Nut & Seed Butter+38% PL +12%

Cleaners & Supplies+63% PL +29%

Chips, Pretzels, Snacks+15% PL +5%

Frozen & RF Meat+56% PL +48%

RF Plant-Based Meat Alt+149% PL +113%

Sweeteners+73% PL +52%

Shelf Stable Fruit & Veg+40% PL +19%

Vitamins & Minerals+1,177% PL +41%

NPI Private Label Unit Growth Rates vs. NPI Category Growth8 Weeks Ending 5/17/20 vs. YAG / Total U.S. MULO (NPI)

Consumers Seeking Natural Options for Value During Uncertain Times Will Increasingly Turn to Private Label as in Past Recessions

Source: IRI MultiOutlet POS Data; Enhanced by SPINS Product Attribution; 8 Weeks End 05/17/20 *SPINS Subcategory


Shoppers Engage in Natural Products Purchasing at High

Levels Before, During, After the Stock-Up Period

Overall natural foods growth will

continue, but engaged natural shopper behavior will likely follow

2008 trends

Natural products continued solid growth during and after the Great Recession.

Consumer proactive motivation for health should further boost 2020 momentum.

15%

10%

8%

12%

8%

5%

15%

10%

7%

2007 2008 2009

SPINS NATURAL CHNLWHOLE FOODSFDM (xWalmart)

NPI Annual $ Sales Growth

Recession generally classified as Dec 2007 – June 2009 / Markets and mortgage market collapsed through 2008 with bank bailouts in Jan 2009

1 – 20% of Shoppers / 2 – 25% of Shoppers / 3 – Bottom 55% of Shoppers

increase in natural products spending from most

committed¹ shoppers

+13%

increase in natural products spending from

medium² shoppers

+12%

decrease in natural products spending from

less engaged³ shoppers2009 vs. 2008

-1.6%

Committed Natural Consumers Continued

to Grow in Both Numbers and Spending

Less Engaged Shopper Patterns Reduced Spending

2008 TRENDS


Opportunities Going ForwardUnderstanding the Natural and Wellness-Focused Shopper for the Near Future

• As consumers minimize risk of exposure, shopping trips have decreased, enhancing importance of channels carrying specialty and wellness products.

• Consumers remain focused on proactive self-care through products they ingest (food, supplements), home care (cleaners) and personal care (lotions, soaps).

• Consumers continue to expect personalization as it relates to dietary preferences, particularly as distinctions between internet and brick and mortar experiences blur.

• Bifurcation in buying behavior will likely accelerate, as in the 2008 recessionary period.

• Decreased velocity of innovation from start-ups is likely as the environment will be more difficult to navigate, and additional resourcing needed could create barriers to entry.


Brand Strategies to Navigate Growth During Uncertain TimesLessons From the Past, Along With Recent Emerging Trends, Provide a Road Map for Success

• Understand your consumer’s engagement with natural foods– Design strategies for your core natural shoppers

to maintain and grow their buy rates – Focus on value strategies for holding your less

engaged shoppers • Identify new buyers to your brands along with their

behaviors, build conversion strategies and actively engage them through targeted marketing and communications

– Leverage lifestyle and ingredient-based product attributes and customer segmentation to effectively navigate the underlying dynamics of today’s natural marketplace, identify emerging trends and build personalized conversations


Brand Strategies to Navigate Growth During Uncertain Times (cont’d)Lessons From the Past, Along With Recent Emerging Trends, Provide a Road Map for Success

• Refine and have a fluid channel strategy to support the new normal

– Build effective sales strategies for both brick and mortar and the growing importance of e-commerce

– Create experiences supporting the Natural consumer’s desire for detailed product information and transparency

– Leverage pricing and promotion analytics to best fit pricing and promotions by channel

– Ensure brands have the appropriate price pack architecture to meet future needs


Insights and Strategic Guidance for Better DecisionsIRI’s Online Resources Include Real-Time Updates and Weekly Reports Which Track the Impact of the Virus on CPG and Retail

The IRI COVID-19 lmpactIncludes COVID-19 impact analyses, dashboards and the latest thought leadership on supply chain, consumer behavior, channel shifts for the U.S. AND international markets

IRI CPG Economic Indicators Including the IRI CPG Demand Index™, IRI CPG Supply Index™ and IRI CPG Inflation Tracker™

Accessible through the insights portal to track the daily impact of COVID-19. This includes top selling and out-of-stock categories across the country and consumer sentiment on social media.

https://www.iriworldwide.com/en-US/Insights/Publications/coronavirus-impact-to-CPG-and-retail

https://bit.ly/IRI-COVID-19-Reports

https://advantage.iriworldwide.com/Engineering/covid19/index.html


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