survey: millenials driving demand for cloud-based mobile services

Millenials driving demand for emerging cloud�based mobile services

Online survey by tyntec and YouGov among 3,000 participants in the

US, UK and Germany aged between 16 and 55+ (February & April

2012)

Introduction p. 3

US survey summary p. 5

Comparison of US, UK and Germany results p. 18

Conclusions p. 25

About tyntec p. 26

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Table of contents

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Driving demand for emerging cloud�based mobile services

whilst remaining faithful to SMS?

Using modern cloud.based mobile services and traditional SMS are by no means

mutually exclusive as the findings of a survey by tyntec and YouGov polling

3,000 people in the US, UK and Germany show.

The results leave no doubt that young people aged 16�24 in particular, the so

called “millenials”, drive demand for emerging cloud.based mobile services,

including integrating texting and voice capabilities into new devices and online

services.

The poll also shows that besides voice calls, SMS is still the most.used feature

among smartphone users – clearly ahead of apps and mobile email.

For more information about how to integrate SMS services into social networks, IP.

based messaging services and other web2.0 applications, please go to

www.tyntec.com.

US survey findings

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US survey summary*

66% of 18.24 year.old US survey participants are “very interested” or

“interested” in using other devices such as an iPod, iPad or other tablet PC as a

mobile phone and therefore clearly lead the pack in interest to adopt new

cloud�based services.

SMS was named by 81% as the most�used smartphone feature besides voice

calls. Apps came in second at 12% and mobile email third with a 8% response

rate. A finding which might be viewed as surprising as 64% stated that they

owned a smartphone.

68% of smartphone owners continue to use SMS even if other communication

channels, such as IP�based messaging, are available. This is in line with 42%

who stated they were not aware that free or low.cost IP.based messaging

services existed.

*All results refer to US users aged 18.24; souce: tyntec & YouGov (April 2012)

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US survey summary*

Millennials show strong affinity to SMS . 71 percent said they would be

prepared to give up alcohol, chocolate, caffeine, exercise or a toothbrush for a

week rather than lose the ability to text for year.

On a typical day, 29% send between 1 and 10 SMS per day, 25% send even

more than 30 texts.

With 67% the most typical use case for SMS is socializing whereas for 16%

flirting or dating is the preferred use of texting.

Mobile social networking is on the rise as 69% regularly access their social

networks via phone. 48% would welcome the opportunity to use SMS services

integrated within social networks.

The most popular ways that respondents would use SMS in their social

networks included profile updates, posts, tweets, reminders and direct

messaging via text.

*All results refer to US users aged 18.24; souce: tyntec & YouGov (April 2012)

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US users aged 18.24; souce: tyntec & YouGov (April 2012)

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The deviation from 100% is due to the rounding up of the figures.

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Comparison of US, UK and German results

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Summary: comparing US, UK and Germany*

In total tyntec and YouGov polled 3,000 users in the US, UK and Germany in

February and April 2012. Although there‘s an overall trend that young

smartphone users aged between 16 and 24 are in favor of SMS and cloud.based

mobile services, the survey also identifies several differences between these

major mobile markets.

Smartphones are most common among German millenials (72%), followed by

UK (69%) and US (64%) users.

Regardless of nationality, all users named SMS as the most�used smartphone

feature besides voice calls, outpacing apps and mobile email.

Whereas about 50% of the users both in the UK and US are interested in

integrated SMS services within social networks, 75% of German users

showed interest in such a service.

*All results refer to US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)

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Summary: comparing US, UK and Germany*

UK millenials lead the pack (80%) when it comes to the regular use of social

networks via mobile. UK users (66%) are also ahead of US (37%) and German

(63%) users when comparing the results for their use of daily mobile social

networking.

Rather large differences can be identified regarding the awareness of and

interest in IP�based messaging services. Whereas in the US, 42% of users

are not aware of these alternative messaging services, in the UK this figure is far

lower at 27%, whilst in Germany only 16% are unaware of IP.based messaging

services. Accordingly, German millenials (67%) show the biggest interest in

services such as WhatsApp, Viber or Pinger.

When it comes the use of different communications channels such as IP.

based messaging, 68% of US respondents stated SMS was their communication

method of choice, followed by 62% in the UK.

*All results refer to US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)

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US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)

Do you have a smartphone?

USA UK Germany

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Interest in SMS services being integrated within social networks

USA UK Germany

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Use of social networks via mobile phone

USA UK Germany

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Interest in free or low cost calling and messaging apps

USA UK Germany

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Use of SMS vs. IP�based messaging services

USA UK Germany

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Conclusions

The survey results are indicative of the fact that, despite all the hype

surrounding mobile social networking and IP.based communication, SMS is still a

winner with smartphone users. Mobile social networking is on rise as a

communications mechanism and SMS has a strong role to play here.

The results also validate that consumers are pushing the envelope to leverage

text and mobile in innovative ways to communicate and reach their social

networks. As social media companies continue to evolve, this presents a

tremendous untapped opportunity for carriers and Internet/OTT

companies to collaborate on services that meet demand from this new

generation of consumers.

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About tyntec

tyntec is a mobile interaction specialist, enabling

mobile service providers, enterprises and internet

companies to integrate mobile telecom services.

What is tyntec?

What does tyntec provide?

Universal telecom services – voice, SMS, numbers –

services that work from anywhere, on any device.

What’s our value proposition?

tyntec reduces the complexity involved in accessing

the complex telecoms world with high quality, easy.

to.integrate products, on a global scale.

http://twitter.com/tyntec

http://twitter.com/tyntec_de

http://www.linkedin.com/company/tyntec

http://www.xing.com/companies/tyntec

http://www.slideshare.net/tyntec

http://www.youtube.com/user/tyntec

http://www.flickr.com/photos/tyntec/

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Get in touch with us

+49 89 202 451 [email protected]

survey: millenials driving demand for cloud-based mobile services

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