driving demand with facebook and twitter
DESCRIPTION
Slides from the Driving Demand with Facebook and Twitter social media training session.TRANSCRIPT
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Socialized.me @SocializedTeam
Driving Demand with Facebook and Twitter
With @ShaneGibson
#SocializedCamp St Regis HotelUser: stregisguestPass: vancouver2010
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Socialized.me @SocializedTeam
Facebook• How to set-up a Facebook Business page that engages
your audience• Privacy and professionalism• Facebook Contests and Campaigns• Business to Business marketing on Facebook• How to grow your fan-base and get them engaged• Facebook, Twitter, and your blog • Facebook events and photos for marketing and sales• Social media tracking and analytics for Facebook• Ad buying and converting Facebook Ad traffic to business
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Socialized.me @SocializedTeam
Twitter• How to set-up a (good) Twitter profile• How to get relevant followers• Tweeting (content posting) that will keep people
engaged• How to use Twitter to prospect and build alliances• Top 10 Twitter best practices• 10 behaviors to absolutely avoid on Twitter• Analytics for Twitter• Turn followers into advocates
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Socialized.me @SocializedTeam
Driving Demand and ROI
• What does that mean to you?
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Socialized.me @SocializedTeam
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Socialized.me @SocializedTeam
Types of ROI
1. Reputation 2. Risk Reduction 3. Client Retention 4. Efficiency 5. Business
Intelligence
6. Differentiation
7. Brand Association
8. PR & Exposure
9. Immediate Revenue
10.Long-Term Revenue
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Socialized.me @SocializedTeam
ROI Continued
11.Supplier Capacity Building
12.Perception Shifting 13.More & Better
Recruits 14.Innovation 15.Client Education
16.Staff Capacity Building
17.Network Growth
18.Opportunity Creation
19.Job Satisfaction
20.Trust Building
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Socialized.me @SocializedTeam
Facebook 1.1 Billion
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Socialized.me @SocializedTeam
Twitter 350 million + updates2nd Largest Search Engine
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Socialized.me @SocializedTeam
Facebook Live Tour
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Socialized.me @SocializedTeam
Contests
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Socialized.me @SocializedTeam
Ads
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Socialized.me @SocializedTeam
Don’ts1. @Spam2. Ask for Follow3. Follow, unfollow,
follow unfollow4. Over automate5. Pretend You’re a
rockstar
6. Be an egg7. Ignore messages8. Forget your
manners9. Pick fights10.Too much of a
good thing11.Auto-dm
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Socialized.me @SocializedTeam
Best Practices1. Full profile
optimized for multiple screens
2. Post daily (many times)
3. Say thank-you4. Follow-back5. Build a tribe
6. Give to receive7. Measure with
Hootsuite8. Get mobile9. Have a content
formula10.Become an expert
curator
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Socialized.me @SocializedTeam
1. Morning Quote2. Post Content3. Post Some Tips4. Retweet5. Thank and Follow6. Help Someone7. Get Social8. Connect with
Influencers
TwitterFormula
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Socialized.me @SocializedTeam
Expert Curator• Sharing Tools• Industry Blogs• Google Alerts• Geographic and Vertical Specific News• Experts list• Zite• Linkedin.com search
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Socialized.me @SocializedTeam
Expert Lists
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Socialized.me @SocializedTeam
Zite
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Socialized.me @SocializedTeam
Twitter Live Tour
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Socialized.me @SocializedTeam
Key Tools
• Google Analytics• Tweetreach• Hootsuite + Google• Edgerank Checker• Nimble