Survey Monkey Analysis

Olli Murphy

81.8% of the people surveyed were male, we will aim our video at the male gender. We will do this by having an attractive

female protagonist.

The vast majority of people that took our survey were students. This could be because of the use of

facebook to share the questionnaire.

A variety of results came from this question. Our audience want an attractive female protagonist. They

also want an original concept for the video which doesn’t follow the cliché love story narrative. They like

the video to follow a narrative which matches the song.

Our audience narrowly decided that they preferred a serious music video, ours will reflect

this preference.