SURVEY MONKEY ANALYSIS

WHAT IS YOUR AGE?Age

10 to 16 17 to 20 21 to 25 26+

ARE YOU MALE OR FEMALE?Gender

Male Female

WHO ARE YOUR SOME OF YOUR FAVOURITE INDIE ROCK ARTISTS?

Artist

Arctic Monkeys The Foals The Strokes Happy MondaysThe Kooks Florence + The Machine Coasts OasisBon Iver Franz Ferdinand The Stone Roses BlurImagine Dragons Bastille Young Kato

DO YOU LISTEN TO A LOT OF INDIE ROCK MUSIC?

Response

Yes No Sometimes

WOULD YOU ASSOCIATE INDIE ROCK WITH A MALE AUDIENCE OR A FEMALE AUDIENCE? WHY?

Gender

Male Female Both

WHY?• It’s very boys music• I am male, as are all my friends who listen to

the same genre of music as me• Different people enjoy different types of music,

it is not for a specific gender• The music itself is rather neutral considering

gender, I am female and listen to indie and I have male friends who do too.

• Equality.• The genre appeals to both genders• Individual• Both sexes can appreciate the genre so I

associate it with both.• Because I think both genders can enjoy the

music

IS IT IMPORTANT FOR THE SINGER TO BE THE MAIN FOCUS WITHIN THE MUSIC VIDEO? OR SHOULD THE REST OF THE BAND APPEAR IN IT AS WELL?

Response

The focus should be on the singerThe focus should be on the bandOther

OTHER:• Both should be equally included• The focus should be on all of them they

are all important within the band and are all key to the music video.

• The focus should be on the group as a whole

WHAT LOCATIONS DO YOU EXPECT TO SEE IN AN INDIE ROCK MUSIC VIDEO?

Locations

City Country Side Park Studio Alley Way

WHAT DO YOU EXPECT THE COSTUME TO BE LIKE IN THE VIDEO?

Costume

Hippie/Bohemian Hipster Formal Clothing Indie Clothing

WOULD YOU PREFER THE VIDEO TO CONTAIN A STORY (NARRATIVE) OR IT TO BE PURELY PERFORMANCE ONLY? OR BOTH?

Video preference

Narrative Only Performance Only Both

CONCLUSION… From studying my responses, it appears that more females from the ages of 17-20 listen to indie rock music than males within the same age range. The most popular artist to be listened to is the Arctic Monkeys with 80% of my target audience listening to them, however the oldest band Oasis seems to have lost its popularity over the years despite being one of the most iconic bands in Britain and only half (50%) listen to them. The majority of the audience have said that Indie Rock music appeals to both male and female audiences due to freedom of musical preference.

When asking about what they actually expect within the video, a lot of people said the band should have equal camera time as they are important to the music video too. For locations, 100% requested that the video should have aspects set in the city, 55.56% requested that they should also be able to see a park and a studio within the video. They also said that we should reinforce the Indie stereotype by asking the members of the video to wear Indie clothing, over 60% of them asked for them to wear indie clothing, but 40% said hipster clothing. When we asked for what style of video they would like, the majority asked for both a performance and narrative video in order to reinforce the meaning of the lyrics in the style of a narrative.