1. 1. PromotionalSchemesImplementedbyOnlineSelling Companies. BUSINESS RESEARCH BY: Nisarg Mankad Rahul Motwani MBA
2. 2. INTRODUCTION In todays world, online shopping companies are increasing in numbers and online market is emerging from past 4 years. Customers are getting a large variety of products by Online Companies. People also have shifted on online buying because all the goods and services are being provided to the customers doorstep, that too Free of delivery Charges. There are various reasons that, the customers have shifted towards online buying due to the promotional schemes implemented by the online selling companies.
3. 3. PURPOSE OF THE STUDY There are various Promotional schemes and offers being given by the online selling companies, in order to increase their market share as well as for the future growth. By this study we will get the knowledge and schemes that attract the customers and at what point of time. In what duration they are re-purchasing the product.
4. 4. INTERPRETATION OF THE SURVEY TOTAL RESPONDENTS 118 https://docs.google.com/forms/d/16y6posd UZdzqRV7iBJ7_s8O_pCVwUg9vr43GNY2 eG-o/viewform
5. 5. AGE GROUP The respondents that we got for our research study that are purchasing the products from the e-commerce websites belong to the four age groups. In the age group from 16 to 25 we have got 83.9 % respondents, In the age group from 26 to 45 we got 11.9% respondents and from the age group of 45-60 we have got only 3.4 % respondents.
6. 6. ANNUAL HOUSEHOLD INCOME The respondents that have purchased the products from the e-commerce websites had different incomes that varied from 1 lakh to 10 lakh or more annually. The respondents who had the income 1 lakh and below were 18, 21 respondents belong to the range of 1 lakh to 3 lakh, 45 belonged to 3.1 lakh to 7 lakh, 8 people belonged in the range of 7.1 lakh to 10 lakh and 26 respondents belonged to the annual income of 10 lakh and above.
7. 7. TIME SPENT ON INTERNET Majority of the respondents i.e 79 of the overall respondents, spent 5 hours or more time on the internet in a week, 16 respondents spent their time from 3 hours to 5 hours on the internet.23 respondents spent their time between 1 hour to 3 hour on the internet.
8. 8. AMOUNT SPENT IN ONLINE SHOPPING 78 respondents said that they spend less than 10 thousand on the online shopping yearly. 31 respondents said that they spend between 10 thousand to 20 thousand and the rest 9 respondents said that they shop more than 20 thousand yearly
9. 9. PRODUCTS BOUGHT ONLINE The respondents who are being purchasing and have purchased the products online, purchased different type of products online from the 118 respondents that we got for our survey, majority of the respondents purchased clothes, apparels and electronics from e-commerce websites and rest of the products like books , grocery, toys and other things were purchased less by the respondents.
10. 10. The respondents had considered price and discounts as the major factor of purchasing the products online from 118 respondents. 79 respondents has given the priority as a major factor of purchasing the products online rest 38 respondents wants the discount sometimes as they want proper quality and quantity of product and only 1 respondent, responded that discount is not the motive of purchasing the products online.
11. 11. Majority of the respondents have given the priority of the delivery options important as many of the e-commerce website gives options of delivering the goods faster.
12. 12. Few of the websites offer a gifting options ,i.e. if they want to get the product gift wrapped and get deliver to the near ones they can do that, by our survey we got to know that majority of the respondents feel that gifting options may be considered sometimes, as they want to send the products to the near ones on the festive occasions and on their birthdays.
13. 13. The respondent feel that they want the e-commerce websites that can be operated easily without any confusion or errors and the orders can be placed easily by them.
14. 14. The respondents feel that the promotions and schemes that are being implemented by the e-commerce websites, the information that they come to know is from the social media majorly then followed by print media and audio- visual. Medium of Promoting
15. 15. Have the respondents reduced the traditional shopping over promotional schemes implemented by the online selling companies By our research study , we got to know that by the promotional schemes being implemented by the e-commerce websites 39 % of respondents have switched or reduced their shopping from traditional to online shopping while rest 61% still believe that traditional shopping is still better than shopping from the websites.
16. 16. Reasons that Deter them from Shopping Online
17. 17. Does Age group significance matter while implementing promotional schemes by the e-commerce websites. The promotional schemes play a major part in attracting the customers to their website and purchase the goods. At some part Age group also play a crucial role in implementing the promotional schemes as the young generation and millennial are more attracted towards internet and purchasing the goods online. So it is better to develop different promotional strategies for different age groups, so that they can get the customer from every age group that is purchasing the goods online.
18. 18. FINAL CONCLUSIONS Final conclusion says that around 71% of total population still prefers traditional shopping. Brick and mortar business model are still far higher in the trends. Only 29 % of the total population prefers online shopping sites. These factors can be reduced if online websites come up with different schemes of discounts and other services. Customers should get attracted more and that s possible by coming up with great discount schemes.
19. 19. THANK YOU QUESTIONS PLEASE