may promotional playbook! may promotions!!!. - - - confidential - - - - - - confidential - - - - - -...
TRANSCRIPT
MayPromotional
Playbook!
May
Pro
moti
on
s!!
!
- - - Confidential - - - - - - Confidential - - - - - - Confidential - - -
What’s Selling!!
FEU80313 Nutella & Go Breadsticks MMM42431 Snickers Singles CON1005 Advil Pain 4 Tablets
CCC50120 Bar Crunchy Peanut Butter MMM01232 M&M's Peanut Candies CON1887 Tylenol Xtra Strngth 4 Cap
CCC160004 Bar Chocolate Chip MMM32252 Snickers 2 Piece KS CON2786 Claritin Non Drowsy
KEL31732 Pop-Tart Frosted Strawberry HEC48000 Reese's Peanut Buttr Cup KS WYE190024 Chapstick Reg Blister
CCC161009 Bar White Chocolate Macademia MMM04432 M&M's Peanut Tear'N Share KS PRO20831 Tampax Regular
GEM35181 Chex Mix Traditional HEC22600 Kit Kat Bar Chocolate KS CON2827 Dayquil 2 Softgels
GEM43037 Gardetto's Original MMM35391 Twix Caramel Cookie Bar CON1013 Aleve 2's
CCC210004 Bar Lemon Zest HEC24600 Kit Kat Bar CON2985 Visine Eye Drops Bottle
CCC30310 Bar Nutz Over Chocolate MMM35387 Twix Caramel KS PRO34966 Always Ultra Regular Thin
FFD10100586 Bar Caramel Peanut LS HEC44000 Reese's Peanut Btr Cup-Retail CON2828 Nyquil 2 Softgels
GEM35182 Chex Mix Cheddar MMM01231 M&M's Milk Chocolate Candies CON1465 Motrin 4 Caplets
NFG07862 Trail Mix Nut & Chocolate MMM01160 Skittles Fruit MCN65867 Purell Hand Sanitizer W/Aloe
KEL31132 Pop-Tart Frosted Brwn Sugr Cin MMM01151 Starburst Original Fruit Chews CON6884 Advil Congestion Relief 1 Tab
CCC160041 Bar Builders Choc Pnut Butter MMM04431 M&M's Milk Choc Tear N Share CON6777 Emergen-C Super Orange 2 Pkt
GEM37301 Chex Mix Muddy Buddies HEC23900 Cookies N Creme Bar BLS83120 Blistex Lip Balm Carded
006638 Bar Chc Chp Pnt Crnch WMW21484 Gum Orbit SF Spearmint CON1139 Clear Eyes Solution
CCC260129 Clif Mojo Bar Peanut Butter WMW51220 Gum Cobalt Slim Pack CON2893 Advil Pain Liquigel 4/6ct
KEL05817 Pop-Tart Frosted S'mores HEC19605 Cookies N Creme KS
KEE52402 Rice Krispies Treats Orig MMM04460 Skittles Tear N Share
KEE59096 Rice Krispies Trts BgBr Orig WMW21486 Gum SF Peppermint
PRX1193 Bar Wild Blueberry Pure Orgnc TRL1230 Sour Bright Crawlers
GOO11700 Slim Jim Giant HEC24000 Hershey Milk Chocolate
SNF00550 Pretzel Crisps Classic WMW21488 Gum Orbit SF Wintermint
JLB48640 Jerky Original Beef WMW51404 Gum Rain Slim Pack
GEM35183 Chex Mix Bold Party Blend AMC6800300 Gum Spearmint 14pc
Snacks Candy Health & Beauty Aids
Top Selling Items to the Hospitality Market Segment
Top Selling items to the Campus Market Segment
GEN00026 Trail Mix Fruit & Nut IOL13520 Chili with Beans MMM01232 M&M's Peanut CandiesKEE37947 Granola Trail Mix IOL14420 Soup Chicken Southwest MMM42431 Snickers SinglesFRI56147 Doritos Chips Tort NchoChs XVL IOL13720 Soup Tomato Basil Bisque HEC44000 Reese's Peanut Btr Cup-RetailFRI50246 Lays Chips Potato Reg XVL MMM47419Ice Cream Bar King Size Snickr HEC24600 Kit Kat BarFRI56146 Doritos Chips Tort CoolRnchXVL DGI2747 Ice Cream Bar Drumstick Van MMM01231 M&M's Milk Chocolate CandiesNFG07862 Trail Mix Nut & Chocolate DGI2187 Ice Cream Chocolate MMM35391 Twix Caramel Cookie BarNFG00749 Cookie Oreo Retail DGI5626 Ice Cream Sandwich Choc Chip HEC24000 Hershey Milk ChocolateJLB48640 Jerky Original Beef IOL154202Soup Mushroom and Brie MMM32252 Snickers 2 Piece KSGEM13981 Chex Mix Traditional DGI3257 Ice Cream Vanilla MMM01160 Skittles FruitNFG07880 Trail Mix Fruit & Nut DGI3074 Ice Cream Bar Vanilla Chocolat HEC22600 Kit Kat Bar Chocolate KSFRI14672 Cheetos Cheese Crunchy XVL DCK26406Cookie Dough Choc Chip Triple HEC48000 Reese's Peanut Buttr Cup KSGEN12575 Peanuts Honey Roasted Big Bag DGI3073 Ice Cream Bar Vanilla w/ Almon MMM35387 Twix Caramel KSAHF70777 Snack Tuna Sald/Crkr CHA03300Sandwich Pepperoni Pizza MMM04432 M&M's Peanut Tear'N Share KSNFG007520 ChipAhoy Cookies Conv Pack DCK26408Cookie Dough Reese Peanut But HEC24100 Hershey AlmondGEN1258 Peanuts Salted Big Bag DGI2433 Ice Cream Cup Chocolate MMM42206 Milky Way SinglesGEN02834 Ritz Crackers Box MMM47420Ice Cream Twix Bar King Size NES01159 Butterfinger SinglesNFG049150 Cookie Nutter Butter Conv Pack DGI2429 Ice Cream Cup Vanilla GEN20105 Mints PeppermintFRI56148 Sunchips Mltgrn Hrvst Chdr XVL DGI2180 Ice Cream Butter Pecan MMM01151 Starburst Original Fruit ChewsFRI56628 Rold Gold Pretzels Thins XVL DGI2862 Ice Cream Bar Nestle Crunch AMC62476 Halls Cherry SticksCCC50180 Bar Chocolate Brownie DGI2404 Ice Cream Cup Strawberry MMM42208 3 Musketeers SinglesJLB48642 Jerky Teriyaki Beef DGI3254 Ice Cream Strawberry MMM01732 M&M's Peanut Peg PackMFZ101700561 Cookie Chocolate Chip BRS00548Bagel Thin 100% Whole Wheat HEC22000 Hershey Milk Choc KSKEE12740 Bar Go Lean Crunchy Caramel NFZ10321-6Entree Stouffers Lasagna MMM04431 M&M's Milk Choc Tear N ShareFRI56627 Fritos Chips Corn Orig XVL CHA03200Sandwich Ham & Cheese AMC31500 Gum Ice SpearmintGEM43037 Gardetto's Original LIT73067 Pizza 5" Four Cheese Pizza VAM4181 Mints Mentos Mixed Fruit
Snacks Frozen Candy (Not incl Toblerone & Gold Bears)
Ice Cream Focus – MarsM
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Item Description Pk/Sz. Qty Week Qty Week Qty Week Qty Week Qty Week May 1 May 6 May 13 May 20 May 27
MMM22961 Snicker’s King Size 2/24/3.33 oz. ______ ______ ______ _____ _____MMM22960 Twix King Size 2/24/3.2 oz. ______ ______ ______ _____ _____MMM39025 M&M’s Cookie 24/4 oz. ______ ______ ______ _____ _____MMM37686 Dove Vanilla Milk Choc 24/2.89 oz. ______ ______ ______ _____ _____MMM47266 Milky Way 2/24/2.8 oz. ______ ______ ______ _____ _____
*Use 050 for Promo
Customer #:__________________________ Customer Phone:________________Customer Name:______________________ Date:___________________
Why Mars Ice CreamBrand Names Sell!!The SNICKERS® Ice Cream Bar has been the #1 selling Ice Cream Single for +20 yearsThe TWIX® Ice Cream Bar is the #5 selling Ice Cream Single in Convenience.*The MILKY WAY ® is already in the Top 50 Novelties in C-Store after less than 6 months in market.
Hot May Promo!!
$1 off per case
*Must use booking sheet or mention playbook promo
They are screaming for Ice Cream!!
Bonus Opportunity! Increase your Mars Ice Cream Purchases during April & May by 20% for a chance for the following prizes: Grand Prize - $500, Twenty 2nd Place gift cards at $100 each
Snack Focus – Jack Link’sM
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Item Description Pk/Sz. Qty Week Qty Week Qty Week Qty Week Qty Week May 1 May 6 May 13 May 20 May 27
JLB02004 Original Beef Steak 100/.8 oz. ______ ______ ______ _____ _____JLB02001 Teriyaki Beef Steak 100/.8 oz. ______ ______ ______ _____ _____
Customer #:__________________________ Customer Phone:________________Customer Name:______________________ Date:___________________
The Jack Link’s Difference!• Jack Link’s is the most recognized meat snacks brand in retail and c-stores. It is a premium brand and your customers will pay a premium price for it. • Meat snacks should be a part of every machine plan-o-gram and impulse area, with at least one item, potentially more• Meat snacks are viewed as a healthy item, it is a low-fat, high protein snack that many of your customers are looking for. • The warm weather is coming, this is an ideal small spiral item to replace your chocolate.
Hot May Promo!!
$2 off per CASE on all both Beef Steak
varieties*Price reflected in May order
guide
#1 Selling Meat Snack
Candy Focus - Mars Bites M
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Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week May 1 May 6 May 13 May 20 May 27
NEW Mini’sMMM42250 Milky Way Unwrapped Bites 6/12/2.83 oz. ______ ______ ______ ______ _____MMM42252 Snicker’s Unwrapped Bites 6/12/2.83 oz. ______ ______ ______ ______ _____
*Use 050 for Promo
Customer #:__________________________ Customer Phone:________________Customer Name:______________________ Date:___________________
• Ideal for sharing or as an on the go snack. • These new bagged candy items are great items for your micro-market or any impulse area.• The unwrapped, bite sized candy category is up 11%, be sure to stock these new items and capitalize on the growing trend.
Unwrap the “Bites” Opportunity!
DRIVE Incremental
sales with NEW unwrapped
BITES
Frozen Focus - Schwan’s PiesM
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Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week May 1 May 6 May 13 May 20 May 27
LIT70753 Cookie Dough Crème 24/3 oz. ______ ______ ______ ______ ______EDW10745 Strwbry Crème Cheese Pie 24/2.75 oz. ______ ______ ______ ______ ______
Customer #:__________________________ Customer Phone:________________Customer Name:______________________ Date:___________________
• Your customers will recognize these brands quality pies, making them hard to resist. Brands sell!• Grab and go pies are ideal for Micro Markets, as they can be eaten as an afternoon treat or taken home as a dessert. • All pies have a 1-year shelf life from mfgr (10 days when refrigerated). Your customers simply need to thaw and enjoy!•SRP = $2.00
Satisfy Their Sweet Tooth!
Hot Promo! $2 off per case on the
two shown pies. Promotional price is
reflected in your order guide
Frozen Focus – Lettieri’sM
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Item Description Pk/Sz. Qty Week Qty Week Qty Week Qty Week Qty Week May 1 May 6 May 13 May 20 May 27
LET87108 Sausage, Egg & Cheese Skillet 12/4 oz. ______ ______ ______ _____ ______LET86728 Buffalo Chicken Stufferz 12/4.2 oz. ______ ______ ______ _____ ______LET86350 Sausage & Pepperoni Calzone 12/6 oz. ______ ______ ______ _____ ______LET00725 Meatball Sub Sandwich 12/7.25 oz. ______ ______ ______ _____ ______
*Use 050 for Promo
Customer #:__________________________ Customer Phone:________________Customer Name:______________________ Date:___________________
• Hand wrapped in colorful & eye-catching packaging. • The high quality graphics used on the label will help the consumer identify what’s inside the package & in the product. • Designed to be merchandised in a hot case or cold machine and can be baked from thawed state in a microwave or a convection oven in the packaging. Items have a 7-day refrigerated shelf life.Point of sale material is available for the machine and breakroom.•SRP = $1.75 – 2.00
Hot May Promo!!
$2 off per CASE of all four items
*Must mention playbook or use booking sheet to
receive promo
On The Go Meals!!
Cold Beverage Focus - Red BullM
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Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week May 1 May 6 May 13 May 20 May 27
RBD35702 Red Bull Cranberry 24/8.4 oz. ______ ______ ______ ______ ______RBD23569 Red Bull Blueberry 24/8.4 oz. ______ ______ ______ ______ ______RBD12458 Red Bull Lemon Lime 24/8.4 oz. ______ ______ ______ ______ ______
Customer #:__________________________ Customer Phone:________________Customer Name:______________________ Date:___________________
• Red Bull Editions have the same functional ingredients as Red Bull Energy drink but now come in alternative flavors to attract the consumer who doesn’t like the original flavor.
•Heavy media advertising with a big presence being given at retail and c-stores to drive excitement. •Sleek can design with color corresponding to its flavor makes this product visually appealing and easy to identify.
Red Bull Editions!!
Yogurt Focus - ChobaniM
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Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week May 1 May 6 May 13 May 20 May 27
AGR001004 Strawberry Greek 12/6 oz. ______ ______ ______ ______ ______AGR001005 Blueberry Greek 12/6 oz. ______ ______ ______ ______ ______AGR001006 Peach Greek 12/6 oz. ______ ______ ______ ______ ______AGR001012 Raspberry Greek 12/6 oz. ______ ______ ______ ______ ______AGR001016 Black Cherry Greek 12/6 oz. ______ ______ ______ ______ ______
CSR – USE 050 for Promo
Customer #:__________________________ Customer Phone:________________Customer Name:______________________ Date:___________________
• Chobani is the recognized leader in Greek yogurt sales.• Good Source of bone-building calcium• Only natural ingredients and made with real fruit• Gluten Free and Kosher certified
• These are ideal items for your micro markets, as they will be consumed at multiple day parts. • Available in many flavors satisfy your customer’s individual needs.
• Minimum of 21 days shelf life.
Authentic, Real Greek Yogurt!!
May PROMO!! $.48 off per case (.04/unit) on all Chobani 6 oz. varieties when
using this booking form.
Pastry Focus - Heritage Oven Muffins
May P
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Item Description Pack / Size Qty Week Qty Week Qty Week Qty Week Qty Week May 1 May 6 May 13 May 20 May 27
HOV68016 Blueberry Muffin 24/4.25 oz. ______ ______ ______ ______ ______HOV68015 Banana Nut Muffin 24/4.25 oz. ______ ______ ______ ______ ______HOV68044 Choc Choc Chip Muffin 24/5.75 oz. ______ ______ ______ ______ ______
*CSR – USE 050
Customer #:__________________________ Customer Phone:________________Customer Name:______________________ Date:___________________
HOT DEAL!! $1 off per case during May
on all Heritage Oven muffin varieties when
using this booking form.
Heritage Oven muffins…your customers will notice the high quality and you’ll love the price!
Why do people crave Heritage Oven Muffins?Blueberry Muffins have lots of wild blueberries bursting with flavor.
Banana Muffins have real banana flavor with crunchy walnuts inside and on top.
Chocolate Chocolate Chip Muffins come rich in chocolate flavor and are made with real cocoa & loaded with chocolate chips.