survey results 2007

8/3/2019 Survey Results 2007

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Research FindingsMarch 2007

Cox CommunicationsTeen Internet Safety

Survey, Wave II inPartnership with theNational Center forMissing & ExploitedChildren (NCMEC) andJohn Walsh(Fielded Among Young People Aged 13-17)

Contact:

Anthony Surratt

Cox Communications

404-843-5124

[email protected]


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CONTENTS

March 2007Cox Communications Teen Internet Safety Survey Wave II

2

>Background and Research Objectives

>Methodology

> Sample Composition

>Executive Summary

>Detailed Findings

> Teen Online Behavior> Teen Perceptions of Internet Safety

> Families Talking to Teens about Internet Safety

>Appendix

> Respondent Profiles


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3


> Cox Communications is committed to youth andeducation and, through its Take Charge program

(www.cox.com/TakeCharge), wants to empower families

to make smart choices in the use of TV, the Internet and

other mass media in the home.

> In 2006, Cox partnered with the National Center forMissing & Exploited Children

(NCMEC) and TV host and

childrens advocate John Walsh to better understandteen online behavior, Internet safety, and the role parents

play in their childrens use of online media. They

commissioned TRU to conduct a national survey among

1,000 U.S. teenagers ages 13-17. In early 2007, Cox

again working in partnership with NCMEC and Walsh

commissioned TRU to conduct another teen survey with

many of the same questions, revealing some compellingyear-over-year trends in Internet use.

> Ultimately, Cox seeks to incorporate this research to helpcraft thought-provoking messages and provide useful

resources to encourage Internet safety and parental

involvement.

BACKGROUND

Cox Teen Internet Safety Study Wave II


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4


> Specific objectives of this new 2007 wave(as in 2006) were again to:> Measure online teens tendency to exhibit

potentially risky behavior via the Internet aswell as other forms of virtual communication(e.g. text, email, and IM messaging, etc.).

> Gauge youth perceptions about the safety orpotential risk associated with online activities

such as maintaining an Internet profile andposting personal photos.

>Assess current levels of parental involvementand parental knowledge about what teens doon the Internet or other virtual environments.

RESEARCH OBJECTIVES

Assessing Behaviors and Attitudes


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CONTENTS


5


>Methodology


>Executive Summary

>Detailed Findings



>Appendix



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6


INTERVIEWS

Boys

Girls

Total

Age 13-15 Age 16-17

1,070

324 209

210327

Sample Composition

> Sample composition> Youth ages 13-17 (n=1,070) with online access

> Sample distribution (unweighted totals):

> Sample Weighting

> The number of teens interviewed for this survey is

sufficiently large to be projected to all U.S. teenagers. Dataare weighted based on key demographic variablesin thiscase, age and genderto reflect the national population ofyoung people 13-17.

> Interviews were conducted online in February andMarch, 2007 among a geographically representativesample.

METHODOLOGY


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7March 2007Cox Communications Teen Internet Safety Survey Wave II

Teen Groups

> In the pages that follow, the primary focus is ondifferences and similarities in perceptions and behaviorswith respect to Internet/virtual communication safetybetween:

> Teens 13-15 and Teens 16-17

> Boys and Girls

> However, because online experience/behaviors/attitudes and parental involvement are so intrinsicallyrelated among young people, respondents were furthersegmented and analyzed. Significant differences arenoted where applicable for the following groups:

> Teens who have received personal online messages fromsomeone they dont know.

> Teens who have a public profile on a social networking site.

> Teens whose parents have discussed potential dangers of

sharing personal information online with them.

METHODOLOGY


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CONTENTS


8


>Methodology


>Executive Summary

>Detailed Findings



>Appendix



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9


>A strong majority (71%) of 13-17s haveestablished an online profile, up from 61%in 2006.

> Nearly half (47%) have an Internet profilethat is public and viewable by anyone.

> 38% of younger teens (13-15) have a publicprofile.

> 60% of older teens (16-17) have a publicprofile.

Teens creation of online profiles continuesto grow

EXECUTIVE SUMMARY


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> Nearly two-thirds of teens (64%) postphotos or videos of themselves online.

> Half or more teens post information onlineabout the city where they live (58%) and thename of their school (49%).

> Nearly one in 10 teens (8%) have postedtheir cell phone number.

Teens readily post personal information andphotos of themselves online

EXECUTIVE SUMMARY


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>A majority (58%) said they do not thinkposting personal information and photos onpublic networking sites is unsafe.

> Fully 47% said they are not worried aboutother people using their personal onlineinformation in ways they dont want them to

(down from 57% in 06).

> Half (49%) reported they are unconcernedthat posting personal information onlinemight negatively affect their future.

Many teens are unconcerned about Internetsafety or about others using their personalinformation

EXECUTIVE SUMMARY


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> Even with the surge in young people puttingthemselves out there with public profiles,many teens are making safer decisionswhen it comes to people they talk to online.

> When teens receive messages fromsomeone they dont know:

> 60% said they usually onlyrespond to ask who the

person is (down from 72% in 06).

> 57% said they usually ignore these messages (upfrom 47%).

> 31% said they usually reply and chat (down from40%).

Despite exposure, teens are showing somesigns of making better choices while theyare online

EXECUTIVE SUMMARY


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> Parental awareness about teens onlineactivities has risen significantly since 06.

> Only about one-fourth of teens (25%) said their parents

know little or nothing about what they do online (down

from 33%).

> Fully 41% said their parents have talked to them a lot

about Internet safety (up from 36%).

> Family discussions have been positive forteensmore of those who said their parentshave talked to them a lot reported:

> Greater concerns about online safety and sharing of

personal information and photos.

> More limited sharing of information/pictures via the

Internet.

> Lower incidence of public online profiles.

> Lower incidence of talking to or meeting with people they

only know from online.

Parents talking to teens continues to helpreduce exposure to potential online risks

EXECUTIVE SUMMARY


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CONTENTS


14


>Methodology


>Executive Summary

>Detailed Findings



>Appendix



15/33


22%

34%

43%

38%

69%

78%

89%

83%

40%

49%

67%

81%

92%

29%

34%

46%

47%

71%

82%

93%

39%C

51%C

60%C

75%C

89%C

34%

99%C

32%A

53%A

45%

75%A

19%

94%

50%B

26%Blog

Game system that

lets you chat

online

Private profile on

a networking site

Public profile on a

networking site

Cellphone or other

texting device

IM screen-name

Personal email

address

TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)(D) Ages 16-17 (428)

More teens, especially 16-17s, creating onlineprofiles and volunteering personal information

Q.3: Which of the following do you have?

DETAILED FINDINGS

> The big story is the rise in thenumber of teens with profiles onsocial networking sites such asMySpace, Friendster, etc.

> 71% report having a profileup 10points from a year ago.

> Blogging has dropped eight points,

likely supplanted by teens postingcomments and personal informationon their own and each others profilepages.

> Personal email and IM screen-names remain commonplace forteens.

> Cell phone penetration among 13-17s has increased significantlysince 2006, up to 71% from 63%.

TEENS ONLINE ACTIVITIES & PRESENCE

Note: Base sizes for charted segments are noted (in parentheses)

in charts legend. Letters are used to represent segments for

statistical testing; a capital letter signifies a value significantly

higher at the 95% confidence level (lowercase at 90%).

Significant changes vs. 2006 shown in yellow.

-8

+8

Have anyprofile:

2006: 61%

2007: 71%


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Half or more teens post detailed informationabout themselves online

Q.4: What type of information do you post online?

>An alarming percentage of teensreported they post informationonline about the city where they live(58%) and the name of their school(49%).

> Percentages were significantly higheramong older teens (70% and 64%,respectively).

> Nearly two-thirds (64%) post photosor videos of themselves.

> Girls and older teens, in particular,said they have uploaded personalpictures to the Internet.

> One-fourth of teens reportedposting a fake age online.

> Nearly one in 10 teens (8%) haveposted their cell phone number.

WHAT DO TEENS POST ONLINE?





Significant changes vs. 2006 shown in yellow.10%7%

27%

39%

52%

51%

59%

61%

7%

27%

50%

50%

58%

65%

8%

25%

49%

56%

58%

64%

69%

64%C

61%C

70%C

71%C

23%

79%C

70%A

48%

61%A

55%

23%

72%A

62%B

10%Cellphone number

A fake age

Name of my

school

Photos of videos

of friends

City where I live

Photos or videos

of myself

My real age


DETAILED FINDINGS


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4%

12%

16%

68%

8%

17%

8%

16%

19%

69%

14%C

22%C

71%

23%C

15%

71%

21%

68%

17%

8%Actually met

someone I had only

talked to online

Considered

meeting someone I

had only talked to

online

Been harassed or

bullied online

Received personal

messages from

someone I didn't

know


However, teens growing more cautious aboutmeeting people they only know from online

Q.5: Have you ever received personal messages (email, IM, chat, or text messagesnot junk mail like spam or email blasts)from someone you dont know?

Q.7: Have you ever considered meeting with someone whom you had only talked to online?

Q.8: Have you ever actually met with someone whom you had only talked to onl ine?

Q.15: Have you ever been harassed or bullied online or in real life?

> It remains routine for young people toreceive personal messages online fromsomeone they dont know (69%).

> Nearly one out of five teens (19%)report theyve been harassed or bulliedonline.

> However, more teens in 2007 arekeeping their keyboards betweenthemselves and those they dont know.

> 16% said theyve considered meetingsomeone theyve only talked to online(down from 30% in 06).

> 8% have actually met someone they onlyknew online (down from 14% in 06).

TEENS EXPERIENCE WITH POTENTIAL

ONLINE THREATS






-8

-14-17-11-12-17-6

-9

-5

-5

-7

DETAILED FINDINGS


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Teens with public online profiles facegreater exposure to Internet risks

Q.5: Have you ever received personal messages (email, IM, chat, or text messagesnot junk mail like spam or email blasts)from someone you dont know?


Q.8: Have you ever actually met with someone whom you had only talked to onl ine?


> Compared to teens without profileson social networking sites, more 13-17s who have public profiles onsites such as MySpace, Friendster,and Xanga have:

> Received personal messages from

someone they dont know.> Been harassed or bullied online.

> Considered meeting people theyveonly talked to online.

>Actually met someone theyve onlytalked to via the Internet.


ONLINE RISKS

(Teens with a public online profile vs. teens without a profile)





4%

10%

63%

14%

25%B

23%B

13%B

77%B

Actually met

someone I had only

talked to online

Considered meeting

someone I had only

talked to online

Been harassed orbullied online

Received personal

messages from

someone I didn't

know

(A) Public Networking Site Profile (501)(B) No Profile on Networking Site (569)

DETAILED FINDINGS


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But, teens learning better to ignore onlinemessages from senders they dont know

Q.6: When someone whose name you dont recognize contacts you online (email , IM, text, or chat messages), do you usually

> Though teens may not tell adults or

others when they receive onlinemessages from someone they dontknow, more of them said theyusually opt to ignore thesemessages, compared to 2006.

> Only respond to ask who the personis: down to 60% from 72%.

> Ignore messages: up to 57% from47%.

> Reply and chat: down to 31% from40%.

> More girls and younger teenswhoalso tend to be the most victimizedonlineremain cautious about

talking to someone they dont know,either by ignoring them, blockingthem, or telling adults.

TALKING ONLINE TO SOMEONE YOU

DONT KNOW

(Among teens who have received messages from someonethey dont know)





Significant changes vs. 2006 shown in yellow.9%

26%

39%

56%

23%

34%

43%

49%

58%

21%

31%

39%

40%

57%

60%

33%

42%

48%

66%C

39%C

62%C

43%D

29%D

63%b

43%A

38%

64%A

26%37%B

19%Tell a trusted adult

Reply to the

messages or chat

with them

Block them from

sending any more

messages

Not mention it to

anyone

Ignore their

messages

Only respond to

ask who they are

TOTAL (743)(A) Males (364)(B) Females (379)(C) Ages 13-15 (439)(D) Ages 16-17 (304)

-12

+10

+8

-9

DETAILED FINDINGS


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CONTENTS


20


>Methodology


>Executive Summary

>Detailed Findings

> Teen Online Behavior

> Teen Perceptions of Internet Safety


>Appendix



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42%

41%

41%

42%

42%

21%

18%

18%

21%

19%

Ages 16-17

Ages 13-15

Females

Males

TOTAL

Unsafe Safe

One out of five 13-17s report that postingpersonal information and photos online is safe

Q.9: How safe or unsafe do you think it is for someone to have their personal information or photos on a public blog or

networking site (like MySpace, Friendster, Xanga, etc.)?

> Though concerned about talking topeople they dont know on theInternet, teens appear to be lessworried when it comes to postinginformation about themselvesonline.

>About 21% said that it is safe to postpersonal information, includingphotos, online.

> Only 28% of teens with a publicprofile said posting information wasunsafe; yet 53% of those without aprofile said posting information wasunsafe.

HOW SAFE DO TEENS THINK IT IS TO

POST PERSONAL INFORMATION ONLINE?

(Very/Somewhat Unsafe vs. Somewhat/Very Safe)

Note: Significant changes vs. 2006 shown in yellow.

DETAILED FINDINGS


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15%

9%

10%

12%

11%

41%

33%

34%

39%

36%

Ages 16-17 (D)

Ages 13-15 (C)

Females (B)

Males (A)

TOTAL

Not at all concerned Not very concerned

Teens concerns about others using theirpersonal information down 10 points from 06

Q.13: How concerned are you that someone will use personal information that you posted online (including photos or videos) in

a way you dont want them to?

> Nearly half of teens (47%) said theyare not concerned about otherpeople using personal informationposted online in ways they dontwant them to (vs. 37% in 06).

> Though more younger respondents

and girls reported some degree ofconcern, the unconcernedamongthese groups rose nine to 12 pointsin the past year.

HOW CONCERNED ARE TEENS THAT

OTHERS WILL USED THEIR PERSONALINFORMATION?

(Bottom-two-box scores)

Note: Letters are used to represent segments for statistical testing;

a capital letter signifies a value significantly higher at the 95%

confidence level (lowercase at 90%).


+1047%

51%B

44%

42%

56%C

+7

+12

+9

+12

DETAILED FINDINGS


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17%

11%

12%

15%

14%

36%

34%

34%

35%

35%

Ages 16-17 (D)

Ages 13-15 (C)

Females (B)

Males (A)

TOTAL

Not at all concerned Not very concerned

Half of teens reportedly unfazed by the prospectthat posting information online might negativelyaffect their future

Q.14: How concerned are you that posting your personal information (including photos or videos) online could have a negative

effect on your future?

> Fully 49% of teens said they wereunconcerned that posting personalinformation online might impact theirfuture in undesired ways.

> Fewer than one out of four (22%)

said they were very or extremelyconcerned.

> More girls than boys reportedconcerns (26% vs. 19%).

> More 13-15s than 16-17s reportedconcerns (25% vs. 19%).

HOW CONCERNED ARE TEENS T

HATPOSTING INFORMATION ONLINE MIGHT

NEGATIVELY AFFECT THEIR FUTURE?




confidence level (lowercase at 90%). New question, not asked in

2006.

49%

50%

46%

45%

53%C

DETAILED FINDINGS


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CONTENTS


24


>Methodology


>Executive Summary

>Detailed Findings




>Appendix



25/33


37%

43%25%

29%B

21%

36%C

18%

31%

51%D

49%A

Little or Nothing A lot / Everything

Family awareness about teens onlineactivities significantly up from 06

Q.10: How much do your parents or guardians know about where you go and what you do on the Internet?

> Despite their increasinglynonchalant attitudes about postinginformation online, more teensoverall said their parents know alot or everything about what theydo on the Internet.

> Only about one-fourth reported theirparents know little or nothing aboutwhat they do online (down from 33%last year).

>Again, more younger teens and girlssaid their parents are aware of theirInternet activitiesthough 16-17sreported significant increases in

parental awareness since 06.

HOW MUCH DO TEENS PARENTS KNOW

ABOUT WH

AT TH

EY DO ONLINE?(Parents Know Very Little or Nothing vs. Parents Know A Lot or

Everything)

Note: Significant changes vs. 2006 shown in yellow.

TOTAL

Males (A)

Females (B)

Ages 13-15 (C)

Ages 16-17 (D)

-8

-7

-9

-5

-12

+4

+6

+8

DETAILED FINDINGS


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More teens report their parents are talking tothem about dangers of sharing personalinformation on the Internet

Q.12: In just the past year, have your parents or guardians talked to you about the potential dangers of sharing personal

information with people on the Internet?

> Three out of four teens (75%) saidthat their parents have discussedpotential dangers of postingpersonal information online withthem in the past year.

> Girls and young teens, in particular,

report that their parents have talkedto them, however, discussions areup significantly this year amongboys and older teens as well.

HAVE PARENTS TALKED TO TEENS

RECENTLY ABOUT SHARING

INFORMATION ONLINE?






18%

22%

25%

75%

35%C

65%

82%D

78%A

72%

28%B

No

Yes


+5

+5

+6

+9

DETAILED FINDINGS


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12%

38%

15%

36%

18%

42%

41%

27%

46%C

26%C

50%D

45%A

40%

21%B

43%

NO, not

discussed

YES,

discussed

internet safety

a little

YES,

discussed

internet safety

a lot


More teens report parents talking to thema lot about safety

Q.11: Have your parents or guardians talked to you about Internet safety?

> Though one out of five teens (18%)said their parents have never talkedto them about Internet safety, 41%report that their parents have talkedto them a lot (up from 36% in 06).

HOW MUCHHAVE PARENTS TALKED TO

TEENS?






+5

+6

+5

-4

-5

-8

-4

DETAILED FINDINGS


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41%

62%AB

61%AB

52%A

50%A

36%

Unconcerned that

online postings

may have a

negative impact

on my future

Unconcerned

someone will use

my online

postings in a way I

don't want

(A) Discussed Internet Safety A Lot With Family (436)

(B) Discussed Internet Safety A Little With Family (445)(C) Have Not Discussed Internet Safety With Family (190)

Limited parental involvement fosters lesscautious attitudes among teens

Q.13: How concerned are you that someone will use personal information that you posted online (including photos or videos)in a way you dont want them to?

Q.14: How concerned are you that posting your personal information (including photos or videos) online could have a negative

effect on your future?

> Nearly two-thirds of 13-17s whohave not discussed Internet safetywith family members said they wereunconcerned about postinginformation online and unworriedabout potential negative effectsposting may have on their future.

> More teens whose parents havetalked to them a lot about Internetsafety said they were very orextremely concerned about othersusing their information in ways theydont want (32% vs. 13% whoseparents had not talked to them) orabout potential negative effects on

their future (34% vs. 16% whoseparents had not talked to them). [notcharted]

HOW CONCERNED ARE TEENS ABOUTPOSTING PERSONAL INFORMATION

ONLINE?





DETAILED FINDINGS


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72%

24%

76%

46%

58%Ab

73%

92%AB

40%A

96%A

33%A

94%A

84%A

50%A

34%

32%A

49%44%

39%

70%

32%

90%

Blog

Game system that

lets you chat

online

Private profile on

a networking site

Public profile on a

networking site

Cellphone or other

texting device

IM screen-name

Personal email

address

(A) Discussed Internet Safety A Lot With Family (436)(B) Discussed Internet Safety A Little With Family (445)(C) Have Not Discussed Internet Safety Wi th Family (190)

Family conversations continue to help reduceteens exposure to potential online risks

Q.3: Which of the following do you have?

> Among teens whose parents havetalked to them a lot about onlinesafety, only about 39% reported thatthey have a public profile on asocial networking site.

> 58% of 13-17s whose parents havenot spoken with them said they have

a public profile.

TEENS ONLINE ACTIVITIES & PRESENCE






Public profile:

Parents know some/a lot aboutwhat I do online: 43%

Parent know little/nothnigabout what I do online: 59%

DETAILED FINDINGS


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7%

59%

57%A

52%

65%A

68%A

28%

71%a

8%

67%A

66%A

72%A

58%

26%

10%a

55%A39%

55%

48%

23%

64%

Cellphone

number

A fake age

Name of my

school

Photos or videosof friends

City where I live

Photos or videos

of myself

My real age

(A) Discussed Internet Safety A Lot With Family (436)(B) Discussed Internet Safety A Little With Family (445)(C) Have Not Discussed Internet Safety With Family (190)

5%

27%AB

73%A

20%A

12%A

72%A

19%A

10%A

18%

16%

65%

12%

Actually met

someone I had

only talked to

online

Considered

meeting

someone I had

only talked to

online

Been harassed

or bullied online

Received

personal

messages from

someone I didn't

know

(A) Discussed Internet Safety A Lot W ith Family (436)

(B) Discussed Internet Safety A Little With Family (445)(C) Have Not Discussed Internet Safety With Family (190)

Fewer teens whose parents have talked to them about

online safety post personal information or consider

meeting people they only know from the Internet

Q.4: What do teens post online?

Q.5: Have you ever received personal messages (email, IM, chat, or text messagesnot junk mail like spam or email blasts) from someoneyou dont know?


Q.8: Have you ever actually met with someone whom you had only talked to online?



ONLINE THREATS




WHAT DO TEENS POST ONLINE?

DETAILED FINDINGS


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CONTENTS


31

>Background and Research Objectives>Methodology


>Executive Summary

>Detailed Findings




>Appendix



32/33


APPENDIX: DEMOGRAPHICSAMPLE PROFILE

Q16.: What state do you live in?

Q18.: Which of the following best describes where you live?

EAST25%

MIDWEST

25%

SOUTH28%

WEST23%

GEOGRAPHIC REGION COMMUNITY TYPE

Note: Base sizes for charted segments are noted (in parentheses) in

charts legend.

49%

23%

27%

22%

50%

27%

19%

52%

30%

25%D

26%

49%

28%

52%

21%Rural /

Small

Town

Suburbs /

Near City

Urban /

City

TOTAL (1,070)(A) Males (535)(B) Females (535)(C) Ages 13-15 (642)

(D) Ages 16-17 (428)


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ETHNICITY(Multiple Responses Allowed)

APPENDIX: DEMOGRAPHICSAMPLE PROFILE

Q.19: Which of the following best describes your family?

Note: Base sizes for charted segments are noted (in parentheses) in

charts legend.

5%

9%

7%

6%

7%

10%

6%

76%

11%C

11%

70%

8%c

81%D

5%

13%A

74%

7%

79%b

8%

8%

Other

Hispanic/

Latino

Black/ African

American

White/

Caucasian


survey results 2007

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