survey results - handicrafts · question no 7. what materials do you need to produce your...
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Survey Results - Handicrafts
FOUNDATION FOR THE DEVELOPMENT OF NORTHERN MONTENEGRO (FORS Montenegro)
Executive Director:
Veselin Šturanović
Project Coordinator: Gordana Rakočević
Gordana Rakočević, Emil Kočan, Igor Pešić, FORS Montenegro
Greens of Montenegro Research Team: Saša Drljević
Elvira Gazivoda Elida Tuzović
Bojana Perović
confirmation from FORS Montenegro.
This research is realized within the Program of Local Economic Development CRDA-E with generous support of
American Embassy. Program implemented in Northern Montenegro by CHF International.
FORS Montenegro, Berane FORS Montenegro, Podgorica Dušana Vujoševića Vaka Đurovića 82 84300, Berane, Montenegro 81000, Podgorica, Montenegro +382 87 235 977 +382 81 310 030
www.forsmontenegro.org
SURVEY RESULTS - HANDICRAFTS
All rights reserved. Parts of this research must not be copied or distributed in any possible way without written
For more information, please contact FORS Montenegro on email [email protected] or:
Critics of Research:
CONTENT
INTRODUCTION .............................................................................................................................................. 2
SURVEY RESULTS – HANDICRAFT PRODUCERS ............................................................................................ 3
I. INTRODUCTION TO SURVEY DATA ANALYSIS – HANDICRAFT PRODUCERS ........................................................................... 3 II. CURRENT PRODUCTS AND CUSTOMERS (MARKET) ..................................................................................................... 3
Question No 2. What kind of Montenegrin handicrafts do you produce? Please explain. .......................................... 3 Question No 3. How many items do you currently produce on a monthly basis? ..................................................... 3 Question No 4. How many items do you currently sell on a monthly basis? ............................................................ 4 Question No 5. What is the average price for each product? ................................................................................. 4 Question No 6. Are your handicrafts typically uniform or unique items? ............................................................... 10 Question No 7. What materials do you need to produce your handicrafts? What tools and equipment do you need? 11 Question No 8. Do you have any difficulties with the supplying of materials? ....................................................... 11 Question No 9. Do you have any difficulties with the supplying of tools? .............................................................. 11 Question No 10. What are the main obstacles to supplying these materials? ........................................................ 11 Question No 11. What are the main obstacles to supplying tools and equipment? ................................................ 13 Question No 12. Do you pack your products? .................................................................................................... 13 Question No 13. How many items of your handicrafts would you be able to produce on a monthly basis? .............. 14 Question No 14. What is your primary market? ................................................................................................. 18 Question No 15. Who are your primary customers? ........................................................................................... 19 Question No 16. How do you identify (find) your customers? .............................................................................. 20 Question No 17. What are the main requierements when selling your products? .................................................. 21 Question No 18. Do you sell your products retail/by the single piece, or wholesale? ............................................. 22 Question No 19. Could you tell us the names and contacts of your main customers? ............................................ 23 Question No 20. Do you give wholesale discounts? ............................................................................................ 23 Question No 21. Do you tailor your products to your customer’s needs? .............................................................. 24 Question No 22. Are you interested in tailoring your products to your customer’s needs in the future? ................... 24
III. FUTURE PRODUCTION .................................................................................................................................... 25 Question No 23. Are you interested in developing/extending your production? ..................................................... 25 Question No 24. Are you interested in introducing your products to a new market? .............................................. 25 Question No 25. What do you find necessary to develop your production? ........................................................... 26 Question No 26. What do you find necessary to access new markets? ................................................................. 27 Question No 27. Are you a member of an association of handicraft producers? .................................................... 28 Question No 28. Are you working with other craftsmen and producers? .............................................................. 29 Question No 29. Are you interested in working with other craftsmen and producers?............................................ 30 Question No 30. Are you interested in training young people on your trade? ........................................................ 31
SURVEY RESULTS – HANDICRAFT SELLERS ................................................................................................ 33
I. INTRODUCTION TO SURVEY DATA ANALYSIS – HANDICRAFT SELLERS ............................................................................. 33 II. CURRENT PRODUCTS AND SUPPLIERS .................................................................................................................. 33
Question No 3. What kind of traditional Montenegrin handicrafts do you sell? ...................................................... 33 Question No 4. What is the price of your handicrafts? ........................................................................................ 36 Question No 5. How would you rate the demand for each of these handicrafts on a scale of 1-5? .......................... 38 Question No 6. What is the average margin you use for calculating prices of your handicrafts? ............................. 39 Question No 7. Who are your main suppliers? ................................................................................................... 39 Question No 8. What are your main obstacles to supplying Montenegrin handicrafts? ........................................... 40
III. INTEREST IN NEW PRODUCTS AND SUPPLIERS ....................................................................................................... 41 Question No 9. Are you interested in improving your offer of handicraft items? ................................................... 41 Question No 10. What kind of handicraft items are you interested in? ................................................................. 42 Question No 11. What features do you consider important when selecting handicrafts to be sold in your store? ...... 43 Question No 12. Are you interested in purchasing/selling handicrafts with your logo? ........................................... 45 Question No 13. What kind of handicrafts are you interested in? ........................................................................ 46
IV. RESPONDENTS‘ CONTACT – SELLERS ................................................................................................................... 47
ANNEXES ....................................................................................................................................................... 50
I. HANDICRAFT PRODUCERS QUESTIONNAIRE ................................................................................................ 50 II. HANDICRAFT SELLERS QUESTIONNAIRE .................................................................................................... 56
Traditional Montenegrin Handicrafts Producer and Retailer Assessment………………………………………..48
INTRODUCTION
Within the project entitled: »Survey of the Market for Handicraft« implemented by USAID/CHF through Foundation for the Development of Northern Montenegro in cooperation with the NGO »The Greens of Montenegro«, and financed by the Embassy of the United States in Montenegro, there was a survey carried out, and we are now presenting its results.
The project was aimed at gathering data about the conditions of production and creation of handicrafts in Montenegro in order to obtain a picture that can serve as a basis for further efforts in this field exerted in popularization and improving the economic status of handicraft producers.
The most difficult task was to identify the people or organizations dealing with handicrafts. The main obstacle to this was that handicraft producers are most often not registered, and are dealing with handicrafts at home, during their spare time and depending on personal needs or possible demand. Therefore, there is no systematic database of handicraft producers and sellers. The contacts and data on producers and sellers were gathered in parallel with preparing relevant questionnaire to obtain valuable information about this field covered in solely a few available documents. Two types of questionnaires have been designed, one related to producers and the other to handicraft sellers.
Different manners were used to collect contacts. Initially, there was an attempt to gather relevant data on potential respondents, both handicraft producers and sellers through local tourist organizations. Unfortunately, nobody responded to our invitation for assistance in our efforts. Due to our previous good cooperation with CSTI/Montenegro Adventures in various fields, we received the most significant input data from this organization. In addition, FORS Montenegro had its own database created during implementation of previous projects aimed at promoting handicrafts from Northern Montenegro, for example from Kolašin and Pljevlja. Contacts have been also gathered at visited field sites where surveyors asked people for information and kept records about all places where handicraft items could be found, and about methods to access people dealing with this activity.
One of our main ideas when implementing this project was to carry out a survey of the demand for handicraft, i.e. of handicraft sellers in Southern Montenegro, and the survey of supply, i.e. to interview handicraft producers in Northern Montenegro. We considered that analyzing the gathered data, and presenting the results is the best manner to assist all those who displayed interested in Montenegrin handicrafts, both handicraft funs, and individuals or organizations seeing this field as a potential for income generation, or organizations that would like to improve the conditions of handicraft artisans possessing skills that are not to be forgotten.
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SURVEY RESULTS – HANDICRAFT PRODUCERS
I. Introduction to Survey Data Analysis – Handicraft Producers
The survey of handicraft producers is a process that took place over a nearly 2 month period and encompassed following municipalities: Berane, Plav, Kolašin, Nikšić, Pljevlja and Žabljak. During that period we succeeded to establish contacts with, and successfully interview 36 respondents.1
II. Current Products and Customers (Market)
Question No 2. What kind of Montenegrin handicrafts do you produce? Please explain. When asked what kind of Montenegrin handicrafts they produce, respondents gave a wide spectrum of answers. Following is the list of products given by our respondents:
DOILY, WOOLEN KNITTED SLIPPERS, TAPESTRY, CROCHETED PILLOWS, TRAY DECORATION, GUSLE(ONE-STRINGED BALKAN FOLK FIDDLE), APPENDAGES, SMALL AX AS A SOUVENIR, ICONS, SMALL CHAIRS, SWEATERS, TAPESTRIES, BAGS, KNITTED SLIPPERS, KNITTED FLOOR RUGS, SOCKS, SMALL SLIPPERS, TABLECLOTHS, KNITTED FLOOR RUGS, SOCKS, KNITTED SLIPPERS, SMALL BAGS, CROCHETED DOILY, EMBROIDERED DOILY, TAMBURITZA AS A SOUVENIR, WALL CLOCKS – CARVED PIECE OF WORK, LIGHTING FIXTURE - CARVED PIECE OF WORK, SLEEVELESS EMBROIDERED JACKET (FOLK COSTUME), TURKISH TROUSERS (FOLK COSTUME), 'ŠORTA'', 'PALANTRA''(FOLK COSTUME)- HEAD SCARF, FEZ, CROCHETED TABLECLOTHS, KNITTED SOCKS AS A SOUVENIR, DOILY, CURTAINS, WOOLEN SOCKS, NEEDLEPOINTS, DOILIES, MONTENEGRIN SHIRTS, CURTAINS, TABLECLOTHS, ROSARY, KNITTED SOCKS, DOILY, CROCHETED TABLECLOTHS, CROCHETED CURTAINS, KNITTED SMALL BAGS, DOILY, TABLECLOTHS, EMBROIDERY ON LINEN, SWEATERS, EMBROIDERY ON JUTE, CROCHETED DOILY, CROCHETED TABLECLOTH, KNITTED SCARFS, KNITTED SOCKS, KNITTED VESTS, CROCHETED TABLECLOTHS, TABLECLOTHS MADE OF MATERIAL FOR MAKNG SACKS, KNITTED SWEATERS, SCARFS, SOCKS, PAINTINGS ON WATER-PROOF JUTE, PAINTINGS ON WOOD, ŠKANJ (SMALL CHAIR- FOOTSTOOL), TUCANJ (A SPECIALLY DESIGNED BIG WOODEN SPOON WITH A FLAT AND WIDE LOWER PART USED FOR MACHING KAČAMAK (PORRIDGE)),MONTENEGRIN CAP AS A SOUVENIR, EMBROIDERY ON JUTE, CROCHETED CAP, CROCHETED SCARF, COTTON BAG, WOODEN SCULPTURES, TABLECLOTHS, EMBROIDERED LINEN, WOOLEN SOCKS, WOVEN BLANKETS, BAGS, SOUVENIR ''KARLICE'' (WOODEN CONTAINERS), SOUVENIR ''SAVARDAK'' (WOODEN SHEPHERDS' HOUSES), SOUVENIR AXES, SOUVENIR THONGS, SOUVENIR PLOUGHSHARE, SOUVENIR GUSLE, SOUVENIR COTTAGE, SMALL DECORATED BOXES, SOUVENIR GUSLE ON BIRCH (PEDESTAL), GUSLE-NATURAL SIZE, WOOD ENGRAVING, WOODEN UTENSILS (SPOONS, OVAL PLATES), BEDSPREADS, SOCKS, GLOVES, CROCHETED CURTAINS, CROCHETED AND EMBROIDERED TABLECLOTHS, CARPETS, SWEATERS, SOCKS, TABLECLOTHS, CURTAINS, DOILY, CROCHETED SKIRT, CROCHETED SHIRT, TAPESTRY, DINING ROOM TABLECLOTH, SMALL BAGS, PATCHWORK RUG, VESTS, PONCHO, KNITTED SASH, SOCKS, CROCHETED TABLECLOTH, EMBROIDERED CURTAIN, KNITTED VEST, GLOVES, CAPS, SCARFS, 'POENTLAS'' (SPECIAL TYPE OF CROCHET WORK), EMBROIDERED TABLECLOTH, SOCKS, CROCHETED CURTAINS, SWEATERS, WOVEN SMALL BAGS, CHAIR MAT, SMALL FLOOR RUGS, CARPETS, CROCHETED GLOVES, EMBROIDERED TABLECLOTH, TABLECLOTHS MADE OF MATERIAL ''BEZ'', SWEATERS, SOCKS, SWEATER, DOILY ''POENTLAS'', CROCHETED TABLECLOTH, EMBROIDERY, WOOLEN SOCKS, WOOLEN VEST, DOILY, TABLECLOTH, EMBROIDERY ON FLAX LINEN, WOOLEN SOCKS, WOOLEN VEST, DOILY, TABLECLOTH, EMBROIDERY ON FLAX, GUSLE, WOODEN CLOCKS, ICONS, WOODEN CANDLESTICKS, SOUVENIR GUSLE, COLOR EMBROIDERY, EMBROIDERY ON FLAX, SWEATERS, JUTE BAG, EMBROIDERED TUNICAS, WOOD ENGRAVING, ICONS (BURNING TECHNIQUE), WOODEN SCULPTURES.
If trying to group the above listed products, we can get the impression that mostly produced products are knitted items for everyday use (sweaters, socks, vests), followed by wooden items, parts of different folk costumes, and products made using different crochet techniques.
Question No 3. How many items do you currently produce on a monthly basis?
It was not possible to obtain comparable reply to the question of how many items producers make on a monthly basis, so that the most common replay was »when necessary«.
1 The handicraft producer questionnaire is enclosed as an Annex to this document
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Question No 4. How many items do you currently sell on a monthly basis?
The greatest number of respondents were not able to reply to the question of how many items they currently produce on a monthly basis.
Question No 5. What is the average price for each product?
Due to a wide variety of products and materials being used individually by producers to make their handicraft products, it was not possible to draw conclusion from offered replies to the question of what the average price for each product is.
Following is the selection of photos of handicraft products taken on the spot at those producers who had available exhibits:
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6
7
8
9
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Question No 6. Are your handicrafts typically uniform or unique items?
On the question if their handicrafts are typically uniform or unique items, respondents could choose one of the following answers: always uniform, often uniform, often unique, always unique, and I don't know.
A total of 94% respondents replied to this question, of which the greatest number, 55, 88% replied: »always unique«. The following most common answer was »often unique«, selected by 29, 41% respondents. Only 5, 88% answered: »always uniform«, i.e. 8, 82% answered: »often uniform«.
Thus, we can draw a conclusion that the majority of handicraft producers almost often produce unique products.
Q6 Typically uniform or unique
1 Always uniform 5.88%
2 Often uniform 8.82%
3 Often unique 29.41%
4 Always uniform 55.88%
9 I do not know 0.00%
100.00%
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Question No 7. What materials do you need to produce your handicrafts? What tools and equipment do you need?
On the question what materials producers need to make their handicraft following answers have been provided:
THREAD, WOOL, LINEN, YEW-WOOD, MAPLE THREE, WALNUT TREE, PLUM TREE, LEATHER, HORSETAIL/LAQUER, BERLIN WOOL, COLOURED THREAD, 'RUDICA''(TYPE OF BERLIN WOOL), BURNING PINEWOOD SPLINTER, CHERRY AND ELM TREE, FOIL, WIRES, GOLDEN THREAD, COSTUME JEWELRY, MATERIAL FOR MAKING ''ŠORTE'', MATERIAL FOR TURKISH TROUSESRS, THREAD FOR CROCHETED-WORK, THREAD FOR EMBROIDERY, SRMA (GOLDEN THREAD), SILK, PANAMA (KIND OF LINEN), METAL SMALL CROSSES, MATERIALJAL ''PANAMA'' FOR EMBROIDERY, JUTE, THINNER THREAD FOR KNITTING, THICKER THREAD FOR KNITTING, SACKS MADE OF JUTE, WOOD, DYE, WOOD (SPRUCE, ASH-TREE, MAPLE-TREE, ELM-TREE), LACQUER, COTTON, BEADS, CARDBOARD, WOOD (ASH-TREE, MAPLE-TREE, WALNUT-TREE, PEACH TREE), COLORLESS LACQUER, WAX, LINEN FOR EMBROIDERY (''TUSUR'', ''PANAMA''), SILK THREAD, CLOTHS, HEMP, ''KAMRIK'' (CHIFFON) – TYPE OF LINEN, NATURAL COLOURS, COTTON LINEN, ORDINARY LINEN, TYPE OF LINEN ''BEZ'', DOILY SCHEME, ''POENTLAS'' (SPECIAL TYPE OF CROCHET WORK), FLAX, ''KAMRIK''(KIND OF LINEN), EMBROIDERY THREAD, HORSETAIL, KID SKIN OR HARE SKIN, PAINT (ŠERLAH), NATURAL AND ARTIFICIAL COLOURS, WOOD (MAPLE-TREE AND BOGUE), CHIPBOARD (PASTED).
The most common answers to the question about necessary material for handicraft production are following: wool, thread, and different kinds of wood.
On the question which tools and equipment producers need following answers were provided:
NEEDLES, AWL, SCISSORS, SMALL KNIVE, AX, CIRCULAR SAW (TOOL), HOOKED NEEDLES, LOOM, CHISELS, SKOBLE (TOOL FOR CLEANING UP THE INSIDE OF A HORN), PAPER, BRUSH, COMPRESSOR, TAPESTRY NEEDLES, CHROCHET-WORK NEEDLES, SEWING-MACHINE, TAPESTRY FRAMES, SEWING-MACHINE, CHROCHET-WORK NEEDLES, SEWING-MACHINES, KNITTING NEEDLES, SMALL BRUSH, STRIPPING KNIFE, COMBINATION PLIERS (MACHINE, PLANE, MACHINE TOOL), ELECTRICAL SAW, CHISEL, DRILL, LOOM, CHISEL, ''KOPAČICA'' (SHOVEL), HAND MACHINE FOR WOOD-PROCESSING, WOODCUT MACHINE, LOOM (NATRA), SCISSORS, LOOM, ''SNOVALJKA''(PRIMARY FIBRE MACHINE), DISTAFF, WINDLASS (MACHINE FOR STRETCHING WOOL), MACHINE, PENCIL, PLANE, SEWING-MACHINE, WASHING MACHINE (FOR PAINTING), BURNING MACHINE, KNIVES.
Respondents mostly indicated following tools and equipment: needles, scissors, hooked needles, loom, and chisel.
Question No 8. Do you have any difficulties with the supplying of materials? On the question about difficulties with the supplying of materials half of respondents answered that they experienced some difficulties.
Question No 9. Do you have any difficulties with the supplying of tools?
On the question about difficulties with the supplying of tools almost one fourth of respondents stated that they faced difficulties in supplying tools.
Difficulties in supplying
Q8 Material 50% Q9 Tools 24%
Question No 10. What are the main obstacles to supplying these materials? When indicating the main obstacles to supplying necessary material the greatest number of respondents, almost 39%, mentioned lack of selection as the main problem. A total of 50% respondents stated that aside from the main obstacle, the second important problem is high price.
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A significant percentage of respondents, nearly 17%, mentioned changeable quality and high prices as the main obstacles to supplying material. Nearly 60% respondents, being a significant percentage, mentioned lack of selection as a main or the second most important problem.
Among the other obstacles respondents most often gave answers that can be categorized as lack of availability of material in Montenegro, what implies traveling abroad for the supply. Respondents mentioned countries such as Italy and Turkey.
Q10 - Obstacles I II
Changeable quality 16.67% 0.00%
Lack of selection 38.89% 18.75%
High prices 16.67% 50.00%
Availability only during season 0.00% 0.00%
High transport expenses 11.11% 6.25%
Lack of available funds 0.00% 12.50%
Other obstacles 16.67% 12.50%
I do not know 0.00% 0.00%
Obstacles
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Cha
ngea
ble
qual
ity
Lack
of s
elec
tion
Hig
h pr
ices
Ava
ilabi
lity
only
dur
ing
seaso
n
Hig
h tran
spor
t exp
ense
s
Lack
of a
vaila
ble
fund
s
Oth
er o
bsta
cles
I do
not k
now
First Second
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Question No 11. What are the main obstacles to supplying tools and equipment?
On the question about the main obstacles to supplying tools and equipment, respondents could choose one of the following answers: changeable quality, lack of selection, high prices, availability only during season, high transport expenses, lack of available funds, other and I don not know.
The same percentage of respondents (30%) mentioned lack of selection and high prices as the main obstacle to supplying tools and equipment. A total of 50% respondents mentioned high prices as the second important obstacle to supplying tools and equipment.
Q11 - Obstacles I II
Changeable quality 10% 0%
Lack of selection 30% 17%
High prices 30% 50%
Availability only during season 0% 17%
High transport expenses 0% 0%
Lack of available funds 20% 17%
Other obstacles 10% 0%
I do not know 0% 0%
Question No 12. Do you pack your products? When asked if they pack their products, the greatest number of respondents, over a half of them, stated that they never do that. A total of 25, 71% respondents sometimes pack their products, and 11, 43% always do that.
Obstacles
0%
10%
20%
30%
40%
50%
60%
Hig
h tran
spor
t exp
ense
s
Lack
of a
vaila
ble
fund
s
Oth
er o
bsta
cles
First Second
C
hang
eabl
e qu
ality
La
ck o
f sel
ectio
n
Hig
h pr
ices
Ava
ilabi
lity
only
dur
ing
seaso
n
I do
not k
now
14
Q12 How often do you pack your products?
1 Always 11.43%
2 Often 8.57%
3 Sometimes 25.71%
4 Never 54.29%
9 I do not know 0.00%
100.00%
Question No 13. How many items of your handicrafts would you be able to produce on a monthly basis?
Q2 – Description of handicraft Q13 – Monthly production
1 DOILY 15
1 WOOLEN KNITTED SLIPPERS 20
1 TAPESTRY 15
1 CROCHETED PILLOWS 30
1 TRAY DECORATION 20
2 GUSLE 2
2 APPANDAGES 150
2 SMALL AX AS A SOUVENIR 100
2 ICONS 5
2 SMALL CHAIRS 25
3 SWEATERS 30
3 TAPESTRIES 15
How often do you pack your products?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Always Often Sometimes Never I do not know
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3 BAGS 30-40
3 KNITTED SLIPPERS 40
3 KNITTED FLOOR RUGS 4
4 SOCKS 15
4 SMALL SLIPPERS 30
4 TABLECLOTHS 3
4 KNITTED FLOOR RUGS 5-6
5 SOCKS 5
5 KNITTED SLIPPERS 5
5 SMALL BAGS 10
5 CROCHETED DOILY 20
5 EMBROIDED DOILY 20
6 TAMBURITZA AS A SOUVENIR 40 ANNUALY
6 WALL CLOCKS – CARVED PIECE OF WORK 5-6 ANNUALY
6 LIGHTING FIXTURE - CARVED PIECE OF WORK 5-6 ANNUALY
7 SLEEVELESS EMBROIDERED JACKET (FOLK COSTUME) 2 FOLK COSTUMES ANNUALY
8 CROCHETED TABLECLOTHS 1
8 KNITTED SOCKS AS A SOUVENIR 20
8 DOILY 2
8 CURTAINS 1
8 WOOLEN SOCKS 15
9 DOILIES 50-60
9 MONTENEGRIN SHIRTS 4-6
9 CURTAINS 1
9 TABLECLOTHS 1-4
10 ROSARY 400-500
11 KNITTED SOCKS 15
11 DOILY 5-10
11 CROCHETED TABLECLOTHS 1
11 CROCHETED CURTAINS 1
11 KNITTED SMALL BAGS 5
12 DOILY 4
12 TABLECLOTHS 1
12 EMBROIDERY ON LINEN 4
12 SWEATERS 2
12 EMBROIDERY ON JUTE 6
13 CROCHETED DOILY 10
13 CROCHETED TABLECLOTH 5
13 KNITTED SCARFS 10
13 KNITTED SOCKS 10
13 KNITTED VESTS 2-3
14 CROCHETED TABLECLOTHS 3-4 ANNUALY
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14 TABLECLOTHS MADE OF MATERIAL FOR MAKNG SACKS 15 ANNUALY
14 KNITTED SWEATERS 5-6 ANNUALY
14 SCARFS 30 ANNUALY
14 SOCKS 20 ANNUALY
15 PAINTINGS ON WATER-PROOF JUTE 500
15 PAINTINGS ON WOOD 500
16 ŠKANJ (SMALL CHAIR- FOOTSTOOL) 100
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TUCANJ (A SPECIALLY DESIGNED BIG WOODEN SPOON WIYH A FLAT AND WIDE LOWER PART USED FOR MACHING KAČAMAK(PORRIDGE) 200
17 MONTENEGRIN CAP AS A SOUVENIR 300
17 EMBROIDERY ON JUTE 100
17 CROCHETED CAP 30
17 CROCHETED SCARF 30
17 COTTON BAG 20
18 WOODEN SCULPTURES 1
19 TABLECLOTHS 1
19 EMBROIDERED LINEN 5
19 WOOLEN SOCKS 15
19 WOVEN BLANKETS 1
19 BAGS 10
20 SOUVENIR ''KARLICE'' (WOODEN CONTAINERS) 20-30
20 SOUVENIR ''SAVARDAK'' (WOODEN SHEPHERDS’ HOUSES) 10
20 SOUVENIR AXES 20-50
20 SOUVENIR THONGS 100
20 SOUVENIR PLOUGHSHARE 10
21 SOUVENIR GUSLE 100
21 SOUVENIR COTTAGE 30
21 SMALL DECORATED BOXES 30
21 SOUVENIR GUSLE ON BIRCH (PEDESTAL) 50
22 GUSLE-NATURAL SIZE 1
22 WOOD ENGRAVING 1
22 WOODEN UTENSILS (SPOONS, OVAL PLATES) 10 AND MORE
23 BEDSPREADS 1 ANNUALY
23 SOCKS 15 ANNUALY
23 GLOVES 20 ANNUALY
23 CROCHETED CURTAINS 3 ANNUALY
23 CROCHETED AND EMBROIDERED TABLECLOTHS 3 ANNUALY
24 CARPETS 2 CARPETS AND 4 FLOOR RUGS
ANNUALY
24 SWEATERS 3
24 SOCKS 15
24 TABLECLOTHS 50 ANNUALY
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24 CURTAINS 2 ANNUALY
25 DOILY 30
25 CROCHETED SKIRT 15
25 CROCHETED SHIRT 30
25 TAPESTRY 1
25 DINING ROOM TABLECLOTH 1 FOR 2 MONTHS
26 SMALL BAGS 10
26 PATCHWORK RUG 5
26 VEST 5
26 PONCHO 4
26 KNITTED SASH 20
27 SOCKS 20
27 CROCHETED TABLECLOTH 1-2
27 EMBROIDERED CURTAIN 2
27 KNITTED VEST 10
27 GLOVES, CAPS, SCARFS 20, 20, 20
28 'POENTLAS''(SPECIAL TYPE OF CROCHET WORK) 1
28 EMBROIDERED TABLECLOTH 5
28 SOCKS 10-15
28 CROCHETED CURTAINS 2
28 SWEATER 3
29 WOVEN SMALL BAGS 10-15
29 CHAIR MATS 20
29 SMALL FLOOR RUGS 2
29 CARPETS 2 ANNUALY
30 CROCHETED GLOVES 5
30 EMBROIDERED TABLECLOTH 1-2
30 TABLECLOTHS MADE OF MATERIAL ''BEZ'' 1-2
30 SWEATERS 5-6
31 SOCKS 15
31 SWEATER 3
31 DOILY ''POENTLAS'' 1
31 CROCHETED TABLECLOTH 1
31 EMBROIDERY 3-5
32 WOOLEN SOCKS 15
32 WOOLEN VEST 10
32 DOILY 20
32 TABLECLOTH 4
32 EMBROIDERY ON FLAX LINEN 2
33 WOOLEN SOCKS 15
33 WOOLEN VEST 10
33 DOILY 20
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33 TABLECLOTH 4
33 EMBROIDERY ON FLAX 2
34 GUSLE 1
34 WOODEN CLOCKS 20
34 ICONS, 1-2
34 WOODEN CANDLESTICK 20
34 SOUVENIR GUSLE 15
35 COLOR EMBROIDERY 1
35 EMBROIDERY ON FLAX 1-2
35 SWEATERS 1
35 JUTE BAG 4
35 EMBROIDERED TUNICAS 4
36 WOOD ENGRAVING 1
36 ICONS (BURNING TECHNIQUE) 10
36 WOODEN SCULPTURES 1
Question No 14. What is your primary market?
On the question what their primary market is respondents could choose one of the following answers: local village, your own municipality, neighboring municipalities, Northern Montenegro, Southern Montenegro/coastal area, neighboring countries, etc.
The greatest number of respondents, nearly 40% stated that their own municipality is their primary market, while 31% respondents indicated neighboring countries.
A surprisingly small number of respondents indicated Southern Montenegro/coastal area as their primary market.
Q14 Primary market I II
Local village 12% 6%
Your own municipality 38% 6%
Neighboring municipalities 0% 19%
Northern Montenegro 8% 13%
Southern Montenegro/Coastal area 12% 13%
Neighboring countries (e.g. Serbia) 8% 31%
Other (state) 23% 13%
19
Question No 15. Who are your primary customers? The greatest number of handicraft producers we had an opportunity to interview mentioned individual customers as their primary customers. For 81% respondents individual customers are primary customers, while 36% respondents put traders/wholesale buyers in second place in order of importance, and 29% put individual customers in second place.
Thus, we can draw a conclusion that individual customers are far most significant customers of handicraft products.
Q15 Customers: I II
Individual customers 81% 29%
Association of handicraft producers 11% 7%
Traders/Wholesale buyers 7% 36%
Big stores 0% 0%
Small stores 0% 7%
Other (state) 0% 21%
Primary market
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%Lo
cal v
illag
e
You
r ow
n m
unic
ipal
ity
Sou
ther
n M
onte
negr
o
/ Coa
stal
are
a
Nei
ghbo
urin
g
Cou
ntrie
s (e
.g.
Ser
bia)
Oth
er (st
ate)
First Second Nei
ghbo
urin
g m
unic
ipal
ities
Nor
ther
n M
onte
negr
o
20
Question No 16. How do you identify (find) your customers?
On the question how they identify their customers, a total of 63% respondents stated that they do that through their friends and/or family. A significant number of respondents, 20%, stated that they identify new customers through their friends. The greatest number of respondents, 27%, stated that associations are their second most important means of finding new customers.
Q16 Identifying: First Second
Through friends and/or family 63% 20%
Through business contacts 0% 7%
Through association 19% 27%
Through conferences and trade fairs 7% 20%
Via postal service and telephone calls 0% 0%
Through advertisements 0% 20%
Other (state) 11% 7%
I do not know 0% 0%
Primary customers
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
cust
omer
s
Ass
ocia
tion
of
Han
dicr
aft p
rodu
cers
Tra
ders
/
Who
lesa
le b
uyer
s
buye
rs
Sm
all s
tore
s
Oth
er (st
ate)
First Second
Indi
vidu
al
Big
sto
res
21
Question No 17. What are the main requierements when selling your products?
Handicraft producers ranked the main requirements when selling their products in the following manner: in first place 33% respondents indicated attractive design/specific design, in second place, 42% respondents mentioned good price, and in third place 35% respondents pointed out quality of production.
Q17 Features: I II III
Quality of material 7% 21% 20%
Quality of production 30% 17% 35%
Attractive design/Specific design 33% 21% 15%
Production of larger quantities 4% 4% 0%
Unchangeable look/quality 0% 0% 5%
Regular delivery 0% 0% 0%
Good price 19% 42% 20%
Other (state) 7% 0% 5%
I do not know 0% 0% 0%
Indentifying customers
0%
10%
20%
30%
40%
50%
60%
70% Thr
ough
frie
nds
and/
or fa
mily
Thr
ough
bus
ines
s co
ntac
ts
Thr
ough
ass
ocia
tion
Thr
ough
con
fere
nces
and
Tra
de fa
irs
Thr
ough
bus
ines
s co
ntac
ts
Thr
ough
adv
ertis
emen
ts
Oth
er (st
ate)
I do
not k
now
First Second
22
Question No 18. Do you sell your products retail/by the single piece, or wholesale?
The greatest majority of respondents, 55,56%, stated that they always sell their products by the single piece, followed by 29,63% respondents who stated that they most often sell their products by single the piece.
Q18 Selling products by the single piece or wholesale
1 Always by the single piece 55.56%
2 Most often by the single piece 29.63%
3 Most often wholesale 7.41%
4 Always wholesale 7.41%
9 I do not know 0.00%
100.00%
Demands of customers
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Qua
lity
of m
ater
ial
Qua
lity
of p
rodu
ctio
n
Attr
activ
e de
sign
/
Spe
cific
des
ign
Pro
duct
ion
Of l
arge
r qu
antit
ies
Unc
hang
eabl
e lo
ok/
qual
ity
Reg
ular
deliv
ery
Goo
d pr
ice
Oth
er (st
ate)
I do
not k
now
First Second Third
23
Question No 19. Could you tell us the names and contacts of your main customers?
When asked if they can tell us the names and contacts of their main customers, a total of 19% respondents answered, and based on those answers we made the following list of handicraft purchasers:
'VRIJEDNE RUKE''
SOUVENIR SHOP ''UNIVERZUM'', ŽABLJAK
SOUVENIR SHOP ON BIOGRADSKA GORA A STAND IN FRONT OF THE CATHEDRAL IN KOTOR, KOTOR
NATIONAL PARK BIOGRADSKA GORA
TOURIST ORGANIZATION KOLAŠIN
'PETEX''
BRANKA GOLUBOVIĆ SOUVENIR SHOP OF THE NATIONAL PARK ''DURMITOR''
The greatest number of respondents, 20%, mentioned the souvenir shop of the National Park Durmitor as the main customer.
Question No 20. Do you give wholesale discounts?
When asked if they give wholesale discounts a total of 94% respondents answered. All respondents replied »yes«, meaning that all producers are ready to give wholesale discounts on their products.
Selling products by the single piece or wholesale
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Alw
ays
by th
e si
ngle
Mos
t ofte
n by
the
sing
le
Mos
t ofte
n w
hole
sale
Alw
ays
who
lesa
le
I do
not k
now
pi
ece
pi
ece
24
Question No 21. Do you tailor your products to your customer’s needs?
When asked if they tailor their products to their customers' needs almost a half of respondents replied »often«, and 28, 57% responded »sometimes«. However, approximately 15% respondents stated that they never tailor their products to their customers' needs.
Q21 Tailoring products to the customers’ needs
1 Often 48.57%
2 Sometimes 28.57%
3 Rarely 8.57%
4 Never 14.29%
9 I do not know 0.00%
100.00%
Question No 22. Are you interested in tailoring your products to your customer’s needs in the future? Almost all respondents, more precisely 97%, of 97% of the respondents that answered this question, stated that they are interested in tailoring their products to their customers' needs in the future.
Q22 Tailoring products to the
customers’ needs in the future
YES 97% NO 3%
Tailoring products to the customers’ needs
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Often Sometimes Rarely Never I do not know
25
III. Future production
Question No 23. Are you interested in developing/extending your production? On the question if they are interested in developing their production the greatest number of respondents replied »yes«, i.e. 86, 1% of respondents answered this question.
Question No 24. Are you interested in introducing your products to a new market? The greatest majority of those that replied on this issue stated that they are interested in introducing their products to a new market and such answer gave 85, 7% respondents.
YES NO Q23 Developing production 86.1% 13.9% Q24 Identifying market 85.7% 14.3%
Tailoring products to the customers’ needs in the future
97%
3%0%
20%
40%
60%
80%
100%
120%
YES NO
26
Question No 25. What do you find necessary to develop your production? When asked what they find necessary to develop their production, in first place, equal percentage of respondents found it necessary: to improve access to materials/raw materials, to improve access to tools/equipment, and to hire additional staff. However, 44% respondents put hiring new staff in second place in order of importance.
In addition, 19% respondents decided to indicate a new reason not mentioned in the given list, so that the replies such as the need for market can be grouped under the item other (state).
Q25 Needs: I II
To improve access to materials/raw materials 22% 16%
To improve access to tools/equipment 22% 4%
To hire additional employees 22% 44%
Work with the other handicraft producers, and wholesale production 6% 8%
Training – to improve design of items 0% 8%
Training – basic skills of running a business (marketing, sale) 9% 12%
Other (state) 19% 8%
Developing production and identification of new
markets
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Developing production Identifying market
YES NO
27
Question No 26. What do you find necessary to access new markets? As a primary need to access new markets 66% respondents mentioned improvement of information on customers (stores/hotels), and in second place in order of importance 36% respondents put improvement of information on prices, followed by 32% respondents who found it necessary to improve connection with other producers.
Q26 Needs: I II
To improve information on customers (stores/hotels) 66% 20%
To improve connection with other producers 9% 32%
To improve transport towards specific markets 13% 8%
To improve information on prices 3% 36%
Other (state) 9% 4%
Developing needs
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
To improve access to materials/raw
materials
To improve access to tools/equipment
To hire additional employees
Work with the other handicraft producers, and wholesale
production
Training –to improve design of items
Training – basic skills of running
a business (marketing, sale)
Other (state)
First place Second place
28
Question No 27. Are you a member of an association of handicraft producers? When asked if they are members of an association of handicraft producers the greatest number of producers replied »no«, i.e. 83%. of 97% respondents who answered this question. In addition, 75% respondents answered the question if they are interested in being members of an association. The greatest majority of those who answered this question, i.e. 81% respondents gave affirmative answers
Q27 Status YES NO
Member of an association 17% 83% #
Interested in being member of this association 81% 19% #
Needs to access new markets
0% 10% 20% 30% 40% 50% 60% 70%
To improve information oncustomers (stores/hotels)
To improve transporttowards specific markets
To improve transport
towards specific markets
To improve information
on prices
Other (state)
First Second
29
Based on replies to this question, our respondents identified two following associations of handicraft producers:
ASSOCIATION OF SOUVENIR PRODUCERS KOLAŠIN (BRANKO GOLUBOVIĆ)
'VRIJEDNE RUKE''
Question No 28. Are you working with other craftsmen and producers?
A very high percentage of respondents stated that they have never worked with other craftsmen and producers. Only 8, 33% respondents stated that they sometimes work with other producers. All interviewed producers answered this question.
Q28 Working with other producers
1 Often 0.00%
2 Sometimes 8.33%
3 Rarely 0.00%
4 Never 91.67%
9 I do not know 0.00%
100.00%
Interest in association
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Member of an association Interest in being member of this association
YES NO
30
Question No 29. Are you interested in working with other craftsmen and producers?
The majority of respondents, all of them answered this questions, stated that they are interested in working with other producers. However, almost one third gave negative answers. A total of 69% replied »yes«, and 31% replied » no«.
Q29 Working with other
craftsmen
YES 69% NO 31%
Working with other producers
0.00%
8.33%
0.00%
91.67%
0.00%0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Often Sometimes Rarely Never I do not know
31
Question No 30. Are you interested in training young people on your trade?
Almost all respondents replied that they are interested in training young people on their trade.
Q30 Training young people on their
trade
YES 94% NO 6%
Working with other craftsmen
69%
31%
0%
10%
20%
30%
40%
50%
60%
70%
80%
YES NO
32
IV. Respondents‘ contacts – producers
CONTACT INFORMATION
Name and surname (telephone) Municipality Address
1 ĆAMILA ŠKRIJELJ 069-227-258 Berane SELO LAGATORE 2 RADISLAV SPALEVIĆ 067-428-840 Berane SELO PEŠCA 3 HASNIJA NOVALIĆ 069-551-983 Berana TRPEZI 4 AZENA NOVALIĆ 067-490-818 Berane SELO TRPEZI 5 ALISA LATIĆ 069-865-013 Berane SELO LAGATORE 6 SAFET HAKAJ 069-430-032 Plav VOJNO SELO 7 VEZA MEDULJANIN 069-464-019 Plav UL.ČARŠIJSKA BB, PLAV 8 LIDIJA NICOVIĆ 081-864-933 Kolašin BIOČINOVIĆI 9 JELIČIĆ SPOMENKA 067-494-416 Nikšić UL. IVANA MILUTINOVIĆA 9, NIKŠIĆ
10 MAJA CEROVIĆ 067-587-933 Nikšić UL. KARAĐORĐEVA 28
11 BOJANA ŠĆEPANOVIĆ 083-231-125 Nikšić UL. 4. CRNOGORSKA BRIGADA 8, NIKŠIĆ
12 LJUBICA RADOJEVIĆ 069-459-321 Nikšić UL. 6 CRNOGORSKA 4/2, NIKŠIĆ 13 MAJA LALIĆ 069-351-320 Nikšić UL. 4. CRNOGORSKA A5, NIKŠIĆ
14 JOVANKA GARDAŠEVIĆ 083-244-841; [email protected] Nikšić UL. RADOJICE MIJUŠKOVIĆA 14, NIKŠIĆ
15 LJILJANA MINIĆ 081-865-557 Kolašin STRELAČKI KRŠ BB, KOLAŠIN
16 ŠĆEPAN BULATOVIĆ 081-864-432; 069-637-627 KOLAŠIN
STOLARSKA RADIONICA (30 KM OD KOLAŠINSKOG GROBLJA)
17 LJILJA TATIĆ 069-478-965; 081-865-619 Kolašin UL. 4 PROLETERSKA 3, KOLAŠIN
18 SLOBODAN ŠUKOVIĆ 067-549-392 Kolašin NOVO NASELJE 16
Training young people on their trade94%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
YES NO
33
19 VERA RAČIĆ 081-864-668 Kolašin UL. ŠLJIVOICA BB, KOLAŠIN
20 BOĆA BULATOVIĆ 081-864-038; 067-399-377 Kolašin SM POLJE BB, KOLAŠIN
21 DRAGAN BULATOVIĆ 067-565-527 Kolašin SJEROGOŠTE BB, KOLAŠIN 22 MARKO BOŠKOVIĆ 081-868-062 Kolašin TREBALJEVO, KOLAŠIN 23 KRUNA RAKOČEVIĆ 081-864-189 Kolašin SMAILAGIĆA POLJE, KOLAŠIN
24 MIRA IVANOVIĆ 069-289-122; 081-864-178 Kolašin SMAILAGIĆA POLJE, KOLAŠIN
25 HASNIJA DURAKOVIĆ 069-865-768 Berane SELO TRPEZI 26 SVETLANA ŽIVKOVIĆ 069-496-800 Pljevlja UL. GLASINAČKA 10 27 RADA ŽUGIĆ 089-361-140 Žabljak UL. NARODNIH HEROJA, ŽABLJAK 28 MARINA OBRADOVIĆ 069-687-412 Žabljak TEPAČKO POLJE BB 29 DANA BALANDŽIĆ 089-705-272 Pljevlja SELO BOŠČINOVIĆI (ODŽAK), PLJEVLJA 30 LJILJA ČEPIĆ 089-351-101 Pljevlja UL. MANASTIRSKA 25, PLJEVLJA 31 SAVKA ĆOSOVIĆ 069-828-697 Žabljak UL. HERCEGOVAČKA BB, ŽABLJAK 32 KATARINA ŽUGIĆ 069-502-865 Žabljak UL. HERCEGOVAČKA BB, ŽABLJAK 33 MARGITA OBRADOVIĆ 089-361-707 Žabljak UL. SVETI SAVA BB, ŽABLJAK 34 MIODRAG KARADŽIĆ 069-602-462 Žabljak UL. HERCEGOVAČKA BB, ŽABLJAK
35 LJILJA ČVOROVIĆ 089-356-781; 067-221-134 Pljevlja UL. 37. DIVIZIJE
36 DRAGAN MIJATOVIĆ 067-810-713 Pljevlja UL. 37. DIVIZIJA 5/12
SURVEY RESULTS – HANDICRAFT SELLERS
I. Introduction to Survey Data Analysis – Handicraft Sellers
Surveying sellers having handicrafts from Montenegro in their assortments was nearly a month long process carried out from late March to late April 2007. The survey was carried out in the following municipalities: Cetinje, Kotor, Risan, Budva, Tivat, Bar, Ulcinj. The survey included a couple of sellers from municipalities of Kolašin and Žabljak, identified during the survey period. The survey interview encompassed twenty two (22) respondents, handicraft sellers from Montenegro.2
II. Current Products and Suppliers
Question No 3. What kind of traditional Montenegrin handicrafts do you sell?
When asked what kind of Montenegrin handicrafts they sell we received the following answers:
SOCKS WOOLEN KNITTED, KNITTED CAPS AND SCARFS, MAN'S SHIRT WITH COAT OF ARMS (MONOGRAM OF KING NIKOLA), CHILDREN'S SHOES (KNITTED SLIPPERS, CHILDREN'S SLIPPERS), MONTENEGRIN CAPS, MONTENEGRIN FOLK COSTUME, WOMAN'S SHIRT (NATURAL SIZE), CERAMIC FIGURES, APPENDAGES WITH COAT OF ARMS OF MONTENEGRO IN ENAMEL, RELIEF MAGNETS, WOMAN'S AND MAN'S MONTENEGRIN CAP, MONTENEGRIN SHIRT, JACKET, MONTENEGRIN SKIRT, MONTENEGRIN DOLL, FOLK COSTUMES, FLAGS ON STAND, WOODEN FIGURES, CERAMIC POT, COPPERPLATE, MONTENEGRIN DOLLS, APPENDAGES, STRAW DOLL, AMPHORA, MONTENEGRIN CAPS, MAGNETS, SMALL GUSLE, PRODUCTS ATELIER STIJOVIĆ, PRODUCTS ATELIER KOTOR, MONTENEGRIN CAP, MONTENEGRIN CAPS, MONTENEGRIN DOLLS, WATCHES ON MONTENEGRIN CAP, SCALE MODEL OF WOODEN SHIP, MONTENEGRIN CAP, GUSLE PLAYER MONTENEGRIN MAN MADE OF CERAMICS, GUSLE MADE OF YEW-WOOD, SMALL BALKAN PEASANT FOOTWEAR MADE OF CERAMICS, LITTLE FLUTE, POTTERY AND FIGURES ATELIER SLABY, PRODUCTS MADE OF PALM TREE - ATELIER BATIĆA, CERAMIC FIGURES - ATELIER STIJOVIĆ PODGORICA, MONTENEGRIN MAN-WOODEN DOLL, SHIP MADE OF PALM TREE, MOTIVES OF THE REGION - SHELL, MAGNETS, MOTIVES OF THE REGION – COLOURED SMALL SOUVENIRS, MOTIVES OF THE REGION – PAINTING OF THE CITY AND THE REGION, MOTIVES OF THE REGION – DOLLS HANDWORK, MOTIVES OF THE REGION – EXPENSIVE SOUVENIRS HANDWORK, SMALL MONTENEGRIN CAPS, CHILDREN'S SHIRTS, KNITTED COLOURED SOCKS,
2 The handicraft sellers questionnaire is enclosed as an Annex to this document
34
KNITTED CAPS, WOVEN SMALL BAGS, SMALL WOODEN GUSLE, WOODEN AX SAW- SOUVENIR, DISTAFF, CRADLE, KRAVLJAČA (WOODEN POT FOR KEEPING MILK), MONTENEGRIN CAPS, CERAMIC SOUVENIRS, MONTENEGRIN CAPS, POTTERY, SMALL BELLS MADE OF CLAY WITH SIGN ''MONTENEGRO'', PAINTING OF PANORAMA ON WOOD, PHOTO FRAMES, SMALL SCULPTURES IN FOLK COSTUMES, CERAMIC SOUVENIRS, FOLK COSTUMES, SOUVENIR GUSLE, MONTENEGRIN COAT OF ARMS, SOUVENIR OF BOKELJSKA CHEST, PALACE AS A SOUVENIR, GUSLE AS A SOUBENIR, WOODEN BOXES FOR JEWELRY, ORNAMENTS (ACRYLIC ON JUTE), ICONS IN WOOD ENGRAVING, WOVEN BAGS.
We tried to classify the given list of handicraft products sold by respondents into specific groups in order to have an insight into the most represented products in sellers' offer. We have formed 11 groups, as follows: parts of Montenegrin national costume, ornaments made from wood, ornaments made from ceramics, different adornments (dolls, etc.), wooden ornaments with national motives, other ornaments with national motives, knitted and embroidered clothes, ceramics with national motives, copperplate, small metal objects and different folk costumes. Thus, we came to the conclusion, based on respondents' replies, that the most represented products in the offer are those that can be grouped into the following categories: parts of Montenegrin folk costumes and ornaments made from wood (17, 24%), followed by ornaments made from ceramics and different adornments, dolls, etc. (14,94%) and 10,34% are products that can be put into the group of wooden ornaments with national motives, and the other adornments with national motives.
GROUPS
1 Part of Montenegrin folk costume 17.24%
2 Ornaments made from wood 17.24%
3 Ornaments made from ceramics 14.94%
4 Different adornments, dolls, etc. 14.94%
5 Wooden ornaments – national motives 10.34%
6 Other adornments – national motives 10.34%
7 Knitted and embroidered clothes 6.90%
8 Ceramics with national motives 4.60%
9 Copperplate 1.15%
10 Small metal objects 1.15%
11 Different folk costumes 1.15%
1
35
36
Question No 4. What is the price of your handicrafts?
On the question what the price of producers' handicrafts is we received very different answers, so that in the majority of cases there were wide range of prices given for the same product, being, as explained, a result of different purchasing price, and different materials used for making products. Therefore, instead of the conclusion we are enclosing a complete table of products we obtained based on answers to this question:
Q3 – Handicraft description Q4 – Selling price
1 MONTENEGRIN CAPS 40
1 MONTENEGRIN SHIRTS 55 - 180 -230
1 WOODEN SCULPTURES (MONTENEGRINS IN FOLK COSTUMES) 15
1 CHAPELS (SMALL SCULPTURES MALE SKULPTURE) 4
1 THE FIRST MONTENEGRIN HOUSES (SMALL SCULPTURES) 2 - 3
2 CAPS 5
2 SOCKS WOOLEN KNITTED 10
2 KNITTED CAPS AND SCARFS 15
2 MAN'S SHIRT WITH COAT OF ARMS (MONOGRAM OF KING NIKOLA) 45
2 CHILDREN'S SHOES (KNITTED SLIPPERS, CHILDREN'S SLIPPERS) 2 - 5
3 MONTENEGRIN CAPS 35
3 MONTENEGRIN FOLK COSTUME, WOMAN'S SHIRT (NATURAL SIZE) 60
3 CERAMIC FIGURES 6 - 10
3 APPENDAGES WITH COAT OF ARMS OF MONTENEGRO IN ENAMEL 3.5
3 RELIEF MAGNETS 2
4 WOMAN'S AND MAN'S MONTENEGRIN CAP 12 - 15
4 MONTENEGRIN SHIRT 50 - 70
4 JACKET 200
4 MONTENEGRIN SKIRT 30
4 MONTENEGRIN DOLL 10
5 FOLK COSTUMES 15 - 40
5 FLAGS ON STAND 13 - 15
5 WOODEN FIGURES 20 - 25
37
5 CERAMIC POT 9 - 11
5 COPPERPLATE 5 - 9
6 MONTENEGRIN DOLLS 25
6 APPENDAGES 4
7 STRAW DOLL 4
7 AMPHORA 6
7 MONTENEGRIN CAPS 9
7 MAGNETS 4
7 SMALL FIDDLE 16
9 PRODUCTS ATELIER STIJOVIĆ 3 - 10
9 PRODUCTS ATELIER KOTOR 3 - 10
9 MONTENEGRIN CAP 6.5
10 MONTENEGRIN CAPS 5 - 35
10 MONTENEGRIN DOLLS 6 - 25
10 WATCHES ON MONTENEGRIN CAP 14 - 20
10 SCALE MODEL OF WOODEN SHIP 20
11 MONTENEGRIN CAP 6
11 FIDDLE PLAYER MONTENEGRIN MAN MADE OF CERAMICS 6
11 FIDDLE MADE OF YEW-WOOD 8 - 14
11 SMALL BALKAN PEASANT FOOTWEAR MADE OF CERAMICS 1
11 LITTLE FLUTE 4 - 6
12 POTTERY AND FIGURES ATELIER SLABY 4 - 20
12 PRODUCTS MADE OF PALM TREE - ATELIER BATIĆA 6 - 20
12 CERAMIC FIGURES - ATELIER STIJOVIĆ PODGORICA 2 - 5
12 MONTENEGRIN MAN - WOODEN DOLL 3
12 SHIP MADE OF PALM TREE 230
13 MOTIVES OF THE REGION - SHELL, MAGNET 1
13 MOTIVES OF THE REGION - COLOURED SMALL SOUVENIRS 2 - 4
13 MOTIVES OF THE REGION - PAINTION OF THE CITY AND THE REGION 3 - 6
13 MOTIVES OF THE REGION - DOLLS HANDWORK 5 - 10
13 MOTIVES OF THE REGION - EXPENSIVE SOUVENIRS HANDWORK 10 - 30
14 SMALL MONTENEGRIN CAPS 8
14 CHILDREN'S SHIRTS 14
14 KNITTED COLOURED SOCKS 8
14 KNITTED CAPS 8
14 WOVEN SMALL BAGS 10-20
15 SMALL WOODEN FIDDLE 14
15 WOODEN AX SAW- SOUVENIR 3
15 DISTAFF 3
15 CRADLE 7
15 WOODEN POT FOR KEEPING MILK 20
16 MONTENEGRIN CAPS 5
38
16 CERAMIC SOUVENIRS 2.50-60
17 MONTENEGRIN CAPS 9
17 POTTERY 10-12
17 SMALL BELLS MADE OF CLAY WITH SIGN ''MONTENEGRO'' 4
18 PAINTING OF PANORAMA ON WOOD 3-30
18 PHOTO FRAMES 2-10
19 SMALL SCULPTURES IN FOLK COSTUMES 1.50-10
19 CERAMIC SOUVENIRS 2-10
20 FOLK COSTUMES 4-2000
20 SOUVENIR FIDDLE 5-40
20 MONTENEGRIN COAT OF ARMS 5-150
20 SOUVENIR OF BOKELJŠKA CHEST 15
20 PALACE AS A SOUVENIR 3-10
22 FIDDLE AS A SOUVENIR 7
22 WOODEN BOXES FOR JEWELRY 12-18
22 ORNAMENTS (ACRYLIC ON JUTE) 7-20
22 ICONS IN WOOD ENGRAVING 100-250
22 WOVEN BAGS 25-35
Question No 5. How would you rate the demand for each of these handicrafts on a scale of 1-5?
Based on replies to the question of how would they rate the demand for each of these handicrafts, giving respondents opportunity to rate on a scale of 1 to 5, it can be concluded that there is the greatest demand for small metal objects, ceramics with national motives, ornaments made of ceramics, wooden products with national motives and different national costumes.
GROUPS Demand
1 Small metal objects 5.0
2 Ceramics with national motives 4.5
3 Ceramic ornaments 4.2
4 Wooden ornaments – national motives 4.1
5 Different national costumes 4.0
6 Knitted and woven clothes 3.2
7 Parts of Montenegrin national costume 3.0
8 Different ornaments, dolls, etc. 3.0
9 Other ornaments – national motives 3.0
10 Ornaments made of wood 2.9
11 Copperplate 2.0
38.86495726
39
Question No 6. What is the average margin you use for calculating prices of your handicrafts?
On the question what the average margin they you use for calculating prices of their handicrafts we obtained answers from 68% of respondents. We can conclude from these answers that the average margin amounts to 35, 33%.
Question No 7. Who are your main suppliers?
Based on replies to the question who their main suppliers are we have received a list with contacts of persons and organizations supplying the interviewed sellers.
Name Contact information
2 BOSILJKA VOJINOVIĆ PIVA
2 ZORKA STEVOVIĆ DONJE POLJE, CETINJE
3 ZANATSKO UDRUŽENJE CRNE GORE PODPRESJEDNIK: MARJAN STANOJEVIĆ 067/255-491
4 RAKOČEVIĆ 084/21-720 BIJELO POLJE
5 ĐOKO RADONJIĆ 069/049-753 KOTOR
6 PETEX DOO PODGORICA
7 RADULOVIĆ KOTOR
7 ARTISSIMO HERCEG NOVI
10 VEŠEVIĆ KUĆNA RADINOST PODGORICA
11 ĆIĆO BAR
12 ATELJE SLABY 082/673-949
12 ATELJE BOTIĆA 069/548-856
12 ATELJE STIJOVIĆ 067/516-262, PODGORICA
13 SLOBY TIVAT 082-673-949
13 POPAJ 069/418-010
13 VEŠOVIĆ 067/581-180
13 VESNA LEKOVIĆ 067/333-025
14 VUČINIĆ MILENA 069-253-333
14 VEŠOVIĆ LJUBINKA PODGORICA
14 PIVLJANIN MILADIN BUDVA/BEOGRAD
15 ŽUGIĆ RADA 089-361-140
15 KARADŽIČ MIODRAG 069-602-462
15 OBRADOVIĆ MARINA 069-687-412
15 OBRADOVIĆ ZEKO 069-516-888
15 KREZOVIĆ MARKO 069-467-884
17 'MARIJA'' KOTOR
17 'EVA'' KOTOR
22 BULATOVIĆ DRAGAN 067-565-527
22 MINIĆ LJILJANA 081-865-557 KOLAŠIN
40
Question No 8. What are your main obstacles to supplying Montenegrin handicrafts?
A total of 91% respondents answered the question what their main obstacles to supplying Montenegrin handicrafts are, however, 68% respondents mentioned the second main obstacle, while 55% mentioned also the third main obstacle to supplying Montenegrin handicrafts.
Respondents could choose one of the following answers: lack of information about producers/suppliers, lack of organized supply, discontinuity of supply, poor quality, discontinuity of quality, high prices, other (the first option), other (the second option) and I do not know. Respondents could to choose one of several options for the third obstacle to supplying Montenegrin handicrafts.
The most significant obstacles to supplying Montenegrin handicrafts were lack of information about producers/suppliers and high prices, each indicated by 30% of respondents. In second place in order of significance respondents again put the most often indicated problem with the lack of information about producers/suppliers, while the third obstacle was lack of organized supply and high prices (25%), followed by poor quality (17%).
The conclusion drawn from the results below is that the lack of information on producers/suppliers and high prices are problems that cause serious obstacles to producers of Montenegrin handicrafts in the supply of goods.
In addition, there are a non-negligible number of respondents that aside from the offered options also mentioned obstacles not included in the list. The most often indicated second reason is that producers are not issuing invoices when selling their products what has been defined as the lack of registered producers. Besides, one of the most often indicated obstacles is the lack of funds.
Q8 - Obstacles I II III
Lack of information about producers/suppliers 30% 27% 0%
Lack of organized supply 10% 13% 25%
Discontinuity of supplying 5% 0% 8%
Poor quality 0% 13% 17%
Discontinuity of quality 0% 7% 0%
High prices 30% 13% 25%
I do not know 0% 0% 8%
Other non mentioned reason (1) 25% 20% 8%
Other non mentioned reason (2) 0% 7% 8%
In addition, there is a non-negligible number of respondents that aside from the offered options also mentioned obstacles not included in the list. The most often indicated second reason is that producers are not issuing invoices when selling their products what has been defined as the lack of registered producers. Besides, one of the most often indicated obstacles is the lack of funds.
41
III. Interest in New Products and Suppliers
Question No 9. Are you interested in improving your offer of handicraft items?
Almost all handicraft sellers we interviewed showed great interest in improving their offer of handicraft items. On the question if they are interested in improving their offer of handicraft items 90, 48% respondents stated that they are very interested in that. A total of 9, 52% respondents stated that they are interested in that to a certain degree. Nobody stated that he is not at all interested.
Q9 Interest in improving the offer
1 Very interested 90.48%
2 Interested to a certain degree 9.52%
4 Not at all interested 0.00%
9 I do not know 0.00%
100.00%
Obstacles
0% 5% 10% 15% 20% 25% 30% 35%
Lack of information about producers/suppliers
Lack of organized supply
Discontinuity of supplying
Discontinuity of quality
High prices
Other non mentioned reason (1)
Other non mentioned reason (2)
First Second Third
I do not know
High prices
42
Question No 10. What kind of handicraft items are you interested in?
Based on the answers to the question what type of handicraft items they are interested in, we created the following list of items:
Q10 - Types of handicraft items respondents showed interest in
1 MONTENEGRIN FOLK COSTUME 1 BALKAN PEASANT FOOTWEAR 1 MONTENEGRIN CAPS 2 STRUKA (MONTENEGRIN OVERCOAT) 2 MONTENEGRIN WOMAN’S SHIRT 2 MONTENEGRIN COLOUR BAG WITH FRINGES 2 KNITTED GLOVES 2 WOODEN SCULPTURES (CRADLES, DISTAFF)
2 PROSKUTNJAK (WOODEN STAMP FOR FAMILY PATRON SAINT’S DAY CAKE) 2 JEWELRY REPLCA 3 WOODEN FIGURES 3 CERAMIC FIGURES 3 SOUVENIRS MADE OF LEATHER
Interest in improving the offer
90.48%
9.52%
0.00% 0.00%0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Very interested Interested to a certain degree Not at all interested I do not know
43
4 ALBANIAN FOLK COSTUME -DOLLS 4 CROATIAN FOLK COSTUME -DOLLS 4 SERBIAN FOLK COSTUME -DOLLS 4 WOODEN SCULPTURES -THONGS, SMALL CHESTS 4 STRAW KOUSES USED TO BE USED IN CETINJE 4 METAL IRONS 4 KETTLE, CHAINS 5 DOLLS 5 CAPS 5 WOODEN SUVENIRS 5 APPENDAGES 5 MAGNETS 6 AUTHENTIC SUVENIRS 6 WOODEN SAILING-VESSEL 6 WOODEN SCULPTURES WITH SIGNS
10 CERAMIC CUPS 10 WOODEN GUSLE 11 ALL KINDS OF HANDWORK 12 TERRACOTTA HANDICRAFTS, CERAMICS OR STONE, WITH MOTIVES 12 AUTHENTIC HANDICRAFTS FROM THE COASTAL AREA AND BAR 13 OLD STONE HOUSES FROM COUNTRY MOTIVES 13 WOODEN SMALL HOUSES 13 WOODEN DOLLS 13 SMALL SOUVENIRS 14 WOODEN PLATES 14 KIND OF WOODEN POTS 14 KIND OF WOODEN POTS 15 WOODEN SCULPTURES OF ANIMALS 16 WOODEN SOUVENIRS 16 CERAMIC SOUVENIRS 17 CLOTHES RESEMBLING FOLK COSTUME 17 SMALL SHIRTS 18 WORK ON PIECES OF OLIVE TREE 18 WOODEN SOUVENIRS 19 CERAMIC SOUVENIRS 20 SCARFS WITH DETAILS OF MONTENEGRIN COAT OF ARMS 20 DOLL IN FOLK COSTUME 21 DOMESTIC SOAP 21 PERFUMED SALT 22 CERAMIC SOUVENIRS WITH MOTIVES OF KOLAŠIN
Question No 11. What features do you consider important when selecting handicrafts to be sold in your store?
On the question what features they consider important when selecting handicrafts to be sold in their store, respondents indicated high quality material, as the most important feature, followed by attractive design, while good price was put in third place. It is necessary to mention that respondents were offered several options for the third most important feature.
44
Q11 Features I II III
High quality material 40.00% 30.00% 0.00%
High quality of production 25.00% 15.00% 14.29%
Attractive design 25.00% 35.00% 9.52%
Production of larger quantities 0.00% 0.00% 0.00%
Unchangeable look/quality 0.00% 0.00% 4.76%
Regular supply 0.00% 5.00% 9.52%
Good price 0.00% 10.00% 42.86%
I do not know 0.00% 0.00% 4.76%
Other (state) 10.00% 5.00% 14.29%
In addition, it may be interesting to indicate answers grouped under the item other (state) by those respondents that did not find precise explanations of the product features they would like to be found in their offer in the given options.
1 Other (state) III LIKEABLE PACKAGE
10 Other (state) III ORIGINALITY
11 Other (state) I FEATURES OF MONTENEGRO
12 Other (state) II PRACTICAL USE OF HANDICRAFT
15 Other (state) I ORIGINALITY
20 Other (state) III PACKING
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%
Quality of material
Quality of production
Attractive design
Regular supply
Good prices
I do not know
First Second Third
Other(state)
Unchangeable look/quality
Production of larger quantities
Features
45
Question No 12. Are you interested in purchasing/selling handicrafts with your logo?
On the question if they are interested in purchasing/selling handicrafts with their logo respondents were offered following answers: very interested, interested in to a certain degree, not at all interested, and I don’t know.
The most often reply, given by 47, 62% respondents was very interested, followed by interested in to a certain degree, given by 28, 57% respondents. However, there were also a non-negligible percentage of replies not at all interested or I don’t know.
Q12 Interest in product with own logo
1 Very interested 47.62%
2 Interested to a certain degree 28.57%
4 Not at all interested 19.05%
9 I do not know 4.76%
100.00%
Interest in product with own logo
47.62%
28.57%
19.05%
4.76%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Very interested Interested to a certain degree Not at all interested I do not know
46
Question No 13. What kind of handicrafts are you interested in?
The question what kind of handicrafts they are interested in referred to creation of handicrafts with their own logo. Following is the list of replies:
Q13 Kind of handicrafts with logo respondents expressed their interest in
1 POTTERY 1 SMALL HOUSES 1 TABLECLOTHS 2 SHIRTS WITH MONOGRAM OF KING NIKOLA MUSEUM LOGO 2 CAPS 2 WOOLEN KNITTED SOCKS 2 STRUKA 3 CERAMIC FIGURES 3 METAL APPENDAGES 3 LEATHER PRODUCTS 5 CERAMIC POTS 5 MAGNETS 6 AUTHENTIC SOUVENIRS 6 FLAGS
12 CERAMIC OBJECTS 12 FABRIC SOUVENIRS, FOR EXAMPLE MATS 13 WOOD 13 STONE 14 KNITTED HANDICRAFTS 15 WOODEN HANDICRAFTS 15 APPENDAGES 18 SOUVENIRS WITH MOTIVE OF ULCINJ 22 APPENDAGE WITH MOTIVE OF KOLAŠIN
47
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48
Traditional Montenegrin Handicrafts Producer and Retailer Assessment (Berane, Plav, Kolašin, Nikšić, Pljevlja, Žabljak, Cetinje, Kotor, Risan, Budva, Tivat, Bar and Ulcinj Municipalities)
In the period from March-June 2007, FORS Montenegro together with partner NGO Greens of Montenegro, at the request of USAID and the US Embassy, conducted an assessment to identify the needs of handicrafts producers and retailers in the country. FORS and Greens collaborated in the development of two survey tools: 1) A Handicrafts Producers Survey and; 2) A Handicrafts Retailers Survey. Assessment of producers was conducted in Berane, Plav, Kolašin, Nikšić, Pljevlja and Žabljak Municipalities. During two months, the survey was conducted among 36 producers from April to June 2007. Assessment of retailers was conducted in Cetinje, Kotor, Risan, Budva, Tivat, Bar and Ulcinj Municipality. Assessment also included couple of retailers from Kolašin and Žabljak Municipality. During two months period, the survey was conducted among 22 retailers from March to May 2007. Through this research initiative and by collecting this information FORS became acquainted with the Traditional Montenegrin Handicrafts market. The assessment helped FORS better understand the needs of producers and the market and will contribute to defining and implementing follow-on activities to assist producers design products for the tourist market. In order to determine the level of producers’ awareness of the importance of additional market requirements for better selling of their products, one of the questions they were asked was whether they packed their products. A vast majority of respondents only sporadically or never pack their products (80%) and only 20% of producers surveyed always or often do so. An absolute majority of the respondents (54.29%) never pack their products. A very small percentage of respondents (11.43%) always packs handicraft products (please refer to the table 12 on page 18 of this report). Answering the question on the primary market for selling of their handicraft products, most of the respondents (38%) said that they sell their products in their own municipalities. Due to a number of reasons, including but not limited to bad linkages between north and south, lack of knowledge of the market and awareness of its requirements, lack of readiness for market production, lack of organized approach to producers/retailers, an overwhelming majority (58%) of producers surveyed sell their products in their village, municipality or neighboring municipalities of the northern Montenegro. Only a very small percentage of producers (12%) responded that they did sell their products in southern Montenegro, i.e. on the coast where most of tourist who visit the country stay, and obviously the most logical market choice. This gap between the producers and the most logical market is further emphasized by their second choices: respondents were offered to name their second choice of the primary market and again only 13% of them additionally indicated that they saw South of Montenegro as their other primary market.
Answering the question on the primary buyers of handicraft products, for a vast majority of respondents (81%) individuals are primary buyers. Although associations of handicraft's producers are supposed to be key link between the producers and the market, a very small percentage of producers (11%) indicated handicraft associations or cooperatives as the primary buyer of handicraft products. Respondents were members of two handicraft producers associations, “Vrijedne ruke” from Berane and from Kolašin. The analysis has shown that a great number of producers surveyed (83%) are not members of handicrafts producers’ associations. However, 81% of respondents see interest in joining and becoming the member of such association. (Please refer to the table 27 on page 32 of this report). Our analysis led us to the conclusion that existing associations lack management, marketing and business skills; that they are not sufficiently familiar with market demands; and that they do not have developed market linkages. Although small percentage of respondents indicated associations as primary buyer of handicraft products, 27% of producers identify buyers through associations. Majority of respondents (63%) identify buyers through friends and family members. In addition, the analysis of data obtained by the survey showed that there is no adequate link between the producers and stores. Only a very small percentage of the producers surveyed (7%) indicated stores as their second choice. It should be emphasized that no one respondent indicated stores as the
49
first choice. For most of the respondents (36%) traders are rated as second primary buyers, opposite to small percentage of producers who found associations as primary buyers of their products.
The analysis of survey also led to the conclusion that it is obvious that there is no organized and continuous demand for and offer of handicraft products in the market. Most of the respondents-producers answered that the number of handicraft items that they produce depends on their needs determined randomly. In addition, most of the respondents could not answer the question about how many items they sell every month. In order to determine what are the plans of handicraft producers for future production one of the questions they were asked was whether they are interested to improve and increase their production. A vast majority of respondents are interested to do so (86, 1%) and to approach new markets (85,7%). At the same time, almost all of the retailers surveyed (90.48%) are willing to improve their offer and assortment.
Even though the majority of respondents claim that they are interested to work with other producers (69%), it is evident that there is almost no cooperation between handicraft producers. 91.67% of respondents never worked with other producers (please refer to the table 28 on page 33 of this report). Only a very small percentage of producers surveyed occasionally cooperate with other producers. According to retailers’ opinion, the most important requirements during selection of handicrafts that they sell in their stores are quality material, fine design and good price. In addition, lack of information about producers/suppliers and unfavorable prices of handicraft products stand out as obstacles for retailers during supply of products. Taking into consideration data obtained through this assessment it can be concluded that handicraft producers should be assisted to: • better design their products according to market demands; • improve quality of their products; • establish linkages with suppliers; • promote their products; and • approach the market.
50
ANNEXES
I. HANDICRAFT PRODUCERS QUESTIONNAIRE
Questionnare No ___________ Municipality_________________ Surveyor No ___________ Date __________Time________
I CURRENT PRODUCTS AND CUSTOMERS (MARKET)
1. Do you produce Montenegrin handicrafts?
1 Yes 2 No
2. What kind of Montenegrin handicrafts do you produce? Please describe. (column 1) 3. How many items do you currently produce on a monthly basis? (column 2) 4. How many items do you currently sell on a monthly basis? (column 3) 5. What is the average price of each product? (column 4)
Description of handicraft No. of produced
items on a monthly basis
No. of sold items on a
monthly basis Selling price
1 2 3 4
1
2
3
4
5
6. Are your handicrafts typically uniform or unique items?
Always uniform
Often uniform
Often unique
Always unique
I do not know
1 2 3 4 9
7. What kind of material do you need to produce your handicrafts? What kind of tools and equipment do you need?
Mat
eria
ls 1
2 3 4 5
To
ols
an
d
equ
ipm
ent 6
7 8 9 10
51
8. Do you have any difficulties when supplying these materials?
9. Do you have any difficulties when supplying tools?
Materials Tools
1 Yes 1 Yes
2 No 2 No Note: If the answer is ’No’ for materials, move to the question No.11, If the answer is’ No’ for tools skip the question
No.11, if the answer is’ No’ in both cases, go to the question No.12
10. What are your main obstacles with the supplying of these materials?
Obstacles: First Second Changeable quality 1 1 Lack of selection 2 2 High prices 3 3 Availability only during season 4 4 High transport expenses 5 5 Lack of available funds 6 6 Other (state):_____________________ 7 7 I do not know 9 9
11. What are your main obstacles with the supplying of tools and equipment?
Obstacles: First Second Changeable quality 1 1 Lack of selection 2 2 High prices 3 3 Availability only during season 4 4 High transport expenses 5 5 Lack of available funds 6 6 Other (state):_____________________ 7 7 I do not know 9 9
Note: You can select only 2.
12. Do you pack your products?
13. What would be your maximal number of produced items of your products, handicrafts, on a monthly basis? (Use the list of products given in the questions from 1 to 5)
Maximal monthly production
1 2 3 4 5
Always Often Sometimes Never I do not know
1 2 3 4 9
52
14. What is your primary market?
Market: First Second Local village 1 1 Your municipality 2 2 Neighboring municipalities 3 3 Northern Montenegro 4 4 Southern Montenegro/Coastal area 5 5 Neighboring countries (for example Serbia) 8 8 Other (state): ___________ 8 8
15. Who are your primary customers?
Customers: First Second Individual customers 1 1 Association of handicraft producers 2 2 Traders/wholesale buyers 3 3 Big stores 4 4 Small stores 5 5 Other (state): 8 8
16. How do you identify (find out) your customers?
Identifying: First Second Through friends and/or family 1 1 Through business contacts 2 2 Through associations 3 3 Through conferences and trade fairs 4 4 Via postal service and telephone calls 5 5 Through advertisements 6 6 Other (state):______________________________ 7 7 I do not know 9 9
17. What are the main requirements of customers when you sell your products?
Features: First Second Third Quality of material 1 1 1 Quality of production 2 2 2 Attractive design/Specific design 3 3 3 Production of larger quantities 4 4 4 Unchangeable appearance/quality 5 5 5 Regular delivery 6 6 6 Good price 7 7 7 Other (state):_______________________ 8 8 8 I do not know 9 9 9
53
18. Do you sell your products retail/by the single piece, or wholesale?
Always by the piece
Most often by the piece
Most often by
wholesale Always by wholesale
I do not know
1 2 3 4 9 Note: If you choose the reply 1 or 2, go to the question No. 19.
19. We would also like to contact stores selling handicrafts. Can you tell us the names and contacts of your main customers?
Name Contact information
1
2
3
4
5
20. Do you offer wholesale discounts?
1 Yes
2 No
21. Do you your tailor your products to your customer’s needs... (For example: Did you develop a product with logo of the company or the name of the company)?
Often Sometimes Rarely Never I don’t know
1 2 3 4 9
22. Are you interested in tailoring your products to your customer’s needs in the future?
1 Yes
2 No
II FUTURE PRODUCTION
23. Are you interested in developing/extending your production?
24. Are you interested in introducing your products to a new market?
Developing production
Identifying market
1 Yes 1 Yes
2 No 2 No
54
25. What do you need to develop your production?
Needs: First Second To improve access to materials/raw materials 1 1 To improve access to tools/equipment 2 2 To hire additional employees 3 3 To work with the other craftsmen and produce wholesale 4 4 Training– improving design of items 5 5 Training – basic skills of running a business (marketing, selling) 6 6 Other: _____________________________________ 9 9
26. What do you need to access new markets?
Needs: First Second To improve information about customers (stores/hotels) 1 1 To improve connection with other producers 2 2 To improve transport towards specific markets 3 3 To improve information on prices 4 4 Other: ___________________________ 9 9
27. Are you a member of some association of handicraft producers?
1 Yes Name (1): Name (2):
2 No If not, are you interested in becoming a member? Yes No
28. Are you working with the other craftsmen and producers?
Often Sometimes Rarely Never I don’t know
1 2 3 4 9
29. Are you interested in working with the other craftsmen and producers?
1 Yes
2 No
30. Are you interested in training young craftsmen on your trade?
1 Yes
2 No
55
III CONTACT INFORMATION FOR FUTURE ACTIVITIES Name and surname: ______________________________________________________________ Contact information (telephone):_____________________________________________________________________ Address: _______________________________________________________________________ ______________________________________________________________________________
IV NOTES Time of questionnaire: _______________
Notes:_________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
__________________________________
56
II. HANDICRAFT SELLERS QUESTIONNAIRE
Questionnaire No Municipality _____________________ Survey No _________________ Date ___________Time____________
I CURRENT PRODUCTS AND SUPPLIERS
1. Are you selling Montenegrin traditional handicrafts?
a) YES
b) NO
(If the answer is YES go to the question No. 3, and if it is NO go to question No. 2)
2. Would you be interested in selling handicrafts?
c) YES
d) NO (If the answer is YES go to II part, and if it is NO stop asking any further questions)
3. What kind of traditional Montenegrin handicrafts do you sell? Please describe.
4. What is the price of your handicrafts?
5. How would you describe the demand for each of your handicrafts on a scale of 1-5, with 5-being very high price, and 1 – very low?
Description of handicraft Selling price in € Demand
1
2
3
4
5
6. What is the average margin you use for calculating prices of your handicrafts? _______% 7. Who are your main suppliers?
Name Contacts 1 2 3 4 5
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8. What are your main obstacles to supplying Montenegrin handicrafts? (Do not read the options unless respondent does not know how to answer, in that case read all options)
Obstacles: First Second Third Lack of information about producers/suppliers 1 1 1 Lack of organized supply 2 2 2 Discontinuity of supplying 3 3 3 Poor quality 4 4 4 Discontinuity of quality 5 5 5 High prices 6 6 6 Other: ____________________________________ 7 7 7 Other: ____________________________________ 8 8 8 I don’t know 9 9 9
II INTEREST IN NEW PRODUCTS AND NEW SUPPLIERS
9. Are you interested in improving your offer of handicraft items?
Very interested
Interested in to a certain
degree Not at all interested
I don’t know
1 2 4 9
10. What type of handicrafts are you interested in? Please describe (give an example if possible)
Description of handicraft 1 2 3 4 5 6 7 8 9
10 Note 1: Look in the Map 1 to find codes for “type”, “material” and “demand”.
11. What features do you consider important when selecting handicrafts to be sold in your store? (Do not read the options unless respondent does not know how to answer, in that case read all options)
Features: First Second Third
High quality material 1 1 1 High quality production 2 2 2 Attractive design 3 3 3 Production of larger quantities 4 4 4
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Unchangeable look/quality 5 5 5 Regular supply 6 6 6 Good price 7 7 7 Other (state):_____________________ 8 8 8 I don’t know 9 9 9 12. Are you interested in purchasing/selling handicrafts with your logo? For example: pottery with the logo of your
store or hotel?
Very interested
Interested in to a certain degree
Not at all interested
I don’t know
1 2 4 9 13. What kind of handicrafts are you interested in? Please describe.
Description of handicraft 1 2 3 4 5
III CONTACT INFORMATION FOR FUTURE ACTIVITIES Name of organization:_________________________________________________________________ Name of respondent: _______________________________________________________________ Contact information (telephone): _______________________________________________________ Address: __________________________________________________________________________ _______________________________________________________________________________
IV NOTE
Time of questionnaire: _________________________
Note:__________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
___________
59
This research is realized within the Program of Local Economic Development CRDA-E with generous support of
American Embassy. Program implemented in Northern Montenegro by CHF International.