sustainability in action, better paper, better world...double a: 21 nov 2013

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Sustainability in Action Better Paper, Better World Double A By Mr. Thirawit Leetavorn Senior Executive Vice President Double A (1991) PLC

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By Thirawit Leetavorn, Senior Executive Vice President, Double A

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Page 1: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Sustainability in Action Better Paper, Better World

Double A

By Mr. Thirawit Leetavorn Senior Executive Vice President – Double A (1991) PLC

Page 2: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Sustainability in Action

Page 3: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Environmental Wellness

Double A is self-sufficient in short fiber raw materials, renewable biomass power, and water

Page 4: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Environmental Wellness

PAPER FROM KHAN-NA (PFKN)

Our innovative and sustainable source of fiber.

KHAN-NA: The vacant

strips of land between rice

paddies.

100 Paper trees/plot mature in 4 years

3 cycles

no fertilizer

no impact on rice

Page 5: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Environmental Wellness

KHAN-NA is transformed into a productive resource that

provides • additional income to Thai farmers • sustainable fiber to Double A

Before After

Page 6: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Environmental Wellness

Paper from KHAN-NA:

- Reduces carbon dioxide,

- Preserve natural forest; no tree logging!

- No land clearing takes place to farm the trees,

- Farmers are in charge of their own land, and

- Neither planting nor harvesting destroys animals’ habitat

Page 7: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Paper from KHAN-NA

Double A

Tree Saplings

Farmers KHAN-NA

Harvest

High quality saplings

Technical know-how

Sustainable livelihood

Distribute to 60 Thai

provinces

Over 1.5 million farmers

KHAN-NA – vacant strips

of land between rice paddies

Trees mature in 3-5 years

Stringent procurement

process to ensure wood

quality and sustainability

of the source

Farmers earn up to 8%

additional income

Page 8: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Environmental Wellness

Waste turned to power!

Waste from pulping - wood

chips, tree barks and black

liquor are used as

renewable biomass

electricity. Raw

materials Bark

Wood

chip

mill

Log

Wood

chips

Pulp

Mill

Paper

Mill

Strong

Black

Liquor

Fuel

Sold to utility

authority for

community use

Power

Plant

Fuel

Bark

Our No-Waste

Production

Cycle

SUFFICIENT RENEWABLE BIOMASS POWER

Page 9: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Environmental Wellness

Emerald Lake, Double A’s own rainwater reservoir

Capacity: 36 million cubic meters Supplies water to Double A and neighbouring industrial zone

OUR OWN RAINWATER RESERVOIR

Page 10: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Social Well-being

ENRICHING FARMERS AND LOCAL COMMUNITIES

Paper from KHAN-NA is an inclusive platform where:

- Farmers become an active member of Thai economy

- Income is distributed to the community

- Family ties are strengthened

Page 11: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Farmers’ Reasons for Planting Paper Trees

Page 12: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Satisfaction and Happiness Over Income

Farmers are happy and satisfied because of two things:

- Debt repayment

- Children education

Page 13: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

How Farmers Spend Additional Income

Page 14: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Community Programs

Annual Blood Donation Campaign

• Campaign began in 1996

• Double A employees have donated 4.2 million cc of blood since 1996 to

Thai Red Cross Association

Mobile Medical Unit

• Bringing physicians and dentists to

• Donated X-Ray mobile car to help

the communities in Prachinburi six

times a year

diagnose community members with

breast cancer

Page 15: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

PFKN Overseas Expansion

Expansion in neighbouring countries: Cambodia, Bangladesh

and Laos.

Bangladesh 10,539 farmers.

Demand for paper tree 2,218,109

Laos 55,977 trees

forecast for 2013

Cambodia 1,091 farmers.

1,101,797 Trees planted

Page 16: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Human Wisdom

Paper trees are donated to selected rural schools for them to grow.

Page 17: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Human Wisdom

Schools’ planned spending of funds

Educational Equipments

-Computers

-Digital Camera

-Exercise gears

-Musical Instruments

School Activities

-Feeding programs

-Incinerator instruction

-Improvement of school surroundings

-Other facilities

Page 18: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Nationwide School Projects

Page 19: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

The Unique Quality of Premium Double A Paper

Page 20: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Double A Paper-Tree has the highest fiber count per gram

among other hardwood species commonly used in making paper.

The Unique Quality of Premium Double A Paper

Page 21: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Double A’s Outstanding Properties

86

88

90

92

94

96

Op

acit

y (%

)

Opacity

0

20

40

60

80

100

Form

atio

n (

Ind

ex)

Formation

Uniformly distributed fiber

Even and smooth surface

High quality print and

excellent copy

Can print on both sides

Thanks to Double A‘s high quality and sustainable fiber from KHAN-NA!

Page 22: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

0

50

100

150

200

250

Double A Australia Malaysia China 1 Hong Kong

China 2 USA

Ro

ugh

ne

ss (

ml/

min

)

Smoothness

Roughness Top

Roughness Bottom

Smooth paper surface that you can feel. Double A’s smooth surface makes for effortless copying,

especially in high speed machines.

Double A’s Outstanding Properties

Page 23: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Global Presence

Over 120 countries and growing.

Page 24: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Marketing and Branding Campaigns

Page 25: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Marketing and Branding Campaigns

Promoting its sustainable paper in global trade events like Paperworld

Middle East and Frankfurt.

Double A stand at Paperworld Middle East and Frankfurt

Page 26: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Marketing and Branding Campaigns

Page 27: Sustainability in Action, Better Paper, Better world...Double A: 21 Nov 2013

Better Paper, Better World