sustainability in action, better paper, better world...double a: 21 nov 2013
DESCRIPTION
By Thirawit Leetavorn, Senior Executive Vice President, Double ATRANSCRIPT
Sustainability in Action Better Paper, Better World
Double A
By Mr. Thirawit Leetavorn Senior Executive Vice President – Double A (1991) PLC
Sustainability in Action
Environmental Wellness
Double A is self-sufficient in short fiber raw materials, renewable biomass power, and water
Environmental Wellness
PAPER FROM KHAN-NA (PFKN)
Our innovative and sustainable source of fiber.
KHAN-NA: The vacant
strips of land between rice
paddies.
100 Paper trees/plot mature in 4 years
3 cycles
no fertilizer
no impact on rice
Environmental Wellness
KHAN-NA is transformed into a productive resource that
provides • additional income to Thai farmers • sustainable fiber to Double A
Before After
Environmental Wellness
Paper from KHAN-NA:
- Reduces carbon dioxide,
- Preserve natural forest; no tree logging!
- No land clearing takes place to farm the trees,
- Farmers are in charge of their own land, and
- Neither planting nor harvesting destroys animals’ habitat
Paper from KHAN-NA
Double A
Tree Saplings
Farmers KHAN-NA
Harvest
High quality saplings
Technical know-how
Sustainable livelihood
Distribute to 60 Thai
provinces
Over 1.5 million farmers
KHAN-NA – vacant strips
of land between rice paddies
Trees mature in 3-5 years
Stringent procurement
process to ensure wood
quality and sustainability
of the source
Farmers earn up to 8%
additional income
Environmental Wellness
Waste turned to power!
Waste from pulping - wood
chips, tree barks and black
liquor are used as
renewable biomass
electricity. Raw
materials Bark
Wood
chip
mill
Log
Wood
chips
Pulp
Mill
Paper
Mill
Strong
Black
Liquor
Fuel
Sold to utility
authority for
community use
Power
Plant
Fuel
Bark
Our No-Waste
Production
Cycle
SUFFICIENT RENEWABLE BIOMASS POWER
Environmental Wellness
Emerald Lake, Double A’s own rainwater reservoir
Capacity: 36 million cubic meters Supplies water to Double A and neighbouring industrial zone
OUR OWN RAINWATER RESERVOIR
Social Well-being
ENRICHING FARMERS AND LOCAL COMMUNITIES
Paper from KHAN-NA is an inclusive platform where:
- Farmers become an active member of Thai economy
- Income is distributed to the community
- Family ties are strengthened
Farmers’ Reasons for Planting Paper Trees
Satisfaction and Happiness Over Income
Farmers are happy and satisfied because of two things:
- Debt repayment
- Children education
How Farmers Spend Additional Income
Community Programs
Annual Blood Donation Campaign
• Campaign began in 1996
• Double A employees have donated 4.2 million cc of blood since 1996 to
Thai Red Cross Association
Mobile Medical Unit
• Bringing physicians and dentists to
• Donated X-Ray mobile car to help
the communities in Prachinburi six
times a year
diagnose community members with
breast cancer
PFKN Overseas Expansion
Expansion in neighbouring countries: Cambodia, Bangladesh
and Laos.
Bangladesh 10,539 farmers.
Demand for paper tree 2,218,109
Laos 55,977 trees
forecast for 2013
Cambodia 1,091 farmers.
1,101,797 Trees planted
Human Wisdom
Paper trees are donated to selected rural schools for them to grow.
Human Wisdom
Schools’ planned spending of funds
Educational Equipments
-Computers
-Digital Camera
-Exercise gears
-Musical Instruments
School Activities
-Feeding programs
-Incinerator instruction
-Improvement of school surroundings
-Other facilities
Nationwide School Projects
The Unique Quality of Premium Double A Paper
Double A Paper-Tree has the highest fiber count per gram
among other hardwood species commonly used in making paper.
The Unique Quality of Premium Double A Paper
Double A’s Outstanding Properties
86
88
90
92
94
96
Op
acit
y (%
)
Opacity
0
20
40
60
80
100
Form
atio
n (
Ind
ex)
Formation
Uniformly distributed fiber
Even and smooth surface
High quality print and
excellent copy
Can print on both sides
Thanks to Double A‘s high quality and sustainable fiber from KHAN-NA!
0
50
100
150
200
250
Double A Australia Malaysia China 1 Hong Kong
China 2 USA
Ro
ugh
ne
ss (
ml/
min
)
Smoothness
Roughness Top
Roughness Bottom
Smooth paper surface that you can feel. Double A’s smooth surface makes for effortless copying,
especially in high speed machines.
Double A’s Outstanding Properties
Global Presence
Over 120 countries and growing.
Marketing and Branding Campaigns
Marketing and Branding Campaigns
Promoting its sustainable paper in global trade events like Paperworld
Middle East and Frankfurt.
Double A stand at Paperworld Middle East and Frankfurt
Marketing and Branding Campaigns
Better Paper, Better World