sustainability-management using systems thinking in indian hotel industry by baijnath pandey and...
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An award winning research work, using snowball sampling technique to help Indian Hotels achieve sustainability using Systems Thinking. This paper provides an overview of the systems-thinking approach and its application in the Indian Hotel Industry perspective. This study shows that systems-thinking has proved to be an effective and powerful tool to explain the complexities of the systems in a hotel. It has helped to simplify, clarify and more importantly integrate isolated problems associated with the industry, and provided a mechanism for group learning and decision making to achieve desirable outcomes. The paper, thus, is an attempt to analyse some of the most pressing-issues of Indian hotel industry and then finally apply systems-thinking to solve them for sustainable development.TRANSCRIPT
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Systems-Thinking Concept: A Unique Tool
For Sustainability Management In The Indian Hotel Industry
By:Baijnath PandeySujith S. Nair
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Agenda:
Research Methodology/Objective/Key-Words
Overview: Indian Hotel IndustrySustainability Management
Systems-Thinking…What Is It???
Applying Systems-Thinking in Indian Hotels Context
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Key Words:Open system, sustainability, systems-thinking, resources, and sustainable hotel management
Objective: To understand and analyse some of the most common and critical issues of Indian hotel industry and then finally apply systems-thinking to solve them for sustainable development.
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Data Collection Method:
Primary Data:From hotel executives, of four core operation departments
Secondary Data:Books, journals, magazines, previous-research works and websites of international repute
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Sampling Method:Snowball sampling
Sampling Units:Sampling units are the hotels in the four geographical divisions of India
Sampling Size:25 hotel executives in India, belonging to 25 different hotels such as Taj, ITC, Oberoi, Leela, Marriot, Hyatt, Park etc
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Agenda:
Research Methodology/Objective/Key-Words
Overview: Indian Hotel IndustrySustainability Management
Systems-Thinking…What Is It???
Applying Systems-Thinking in Indian Hotels Context
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Indian hotels have a supply of around 1, 10,000 rooms58.4 million inbound tourists in 2009-2010
Demands expected to soar to 70 million per yr by 2014
A situation of shortage of about 150,000 hotel-rooms, fuelling to the tariff
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Encouraging picture for the Indian hotel industry
However…….
This also raises the challenge of not only to meet these demands but also to sustain in the long run
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Agenda:
Research Methodology/Objective/Key-Words
Overview: Indian Hotel IndustrySustainability Management
Systems-Thinking…What Is It???
Applying Systems-Thinking in Indian Hotels Context
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“Everything is connected with everything else; but not all things are connected by the short and straight roads we expected.” CS Lewis
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“Systems-thinking is a discipline for identifying the underlying structures in complex situations and for discerning high leverage points. Systems-thinking is also an analytical approach that addresses a system and its associated external context as a whole that cannot be analysed solely through reduction of the system to its component parts.” Dr. Oswald Mascarenhas
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11 Laws of Systems ThinkingLaw -1: Today’s problems come from yesterday’s solutions.Law-2: The harder you push, the harder the system pushes back.Law-3: Behaviour grows better before it grows worseLaw-4: The easy way out usually leads back in.Law-5: The cure can be worse than the disease
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Law-6: Faster is slower.Law-7: Causes and the Effects are not closely related in time and Space.Law-8: Small changes can produce big results.Law-9: You can have your cake and eat it too, but not at once.Law-10: Dividing an elephant in half does not create two elephants.Law-11: There is no blame.
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Agenda:
Research Methodology/Objective/Key-Words
Overview: Indian Hotel IndustrySustainability Management
Systems-Thinking…What Is It???
Applying Systems-Thinking in Indian Hotels Context
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Sustainable Construction:
Creating and operating a healthy built environment
For example, using vacuumed glasses not only leverages the power of day-light but thereby reducing the use of lighting fixtures
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Water Conservation
It is estimated that by 2012, water use will increase to approximately 475 gallons per day, for the Indian hotels
Potential impacts on the environment and water supplies
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Acute shortage in & around
the Locality
CAUSE• Water
leakage•Inefficient
usage of water
Depleting Ground Water Level
Water to floors
Water from
reservoir
EFFECTWater
Shortage
Systems’ Cause and Effect Model for Water conservation
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Energy Efficiency
“Small changes can produce big results”.
Expensive energy requirementsWastage of Energy
Source: Eco Energy, June 2010
Source: Eco Energy, June 2010Source: Eco Energy, June 2010Source: Eco Energy, June 2010
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Increased Cost
CAUSEInefficient usage of Energy
Ineffective Cooling System
Light Fixtures
Inappropriate location
EFFECTEnergy
Shortage
Cause and Effect Model for Energy ConservationCause and Effect Model for Energy Conservation
Cause and Effect Model for Energy ConservationCause and Effect Model for Energy Conservation
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Waste Management
Waste in hotels can be either:e-waste orSolid/liquid waste
Waste in hotels can be either:e-waste orSolid/liquid waste
Waste in hotels can be either:e-waste orSolid/liquid waste
Waste in hotels can be either:e-waste orSolid/liquid waste
Waste in hotels can be either:e-waste orSolid/liquid waste
Waste in hotels can be either:e-waste orSolid/liquid waste
Waste in hotels can be:
e-waste Solid/liquid waste
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Effect on Locality
CAUSEIneffective
Waste Management
Environmental
Pollution
Under utilization
of resources
Under Usage of
Incinerator
EFFECTWaste
Accumulation
Cause and Effect Model for Waste Management
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e- Waste Management
e-Waste Management
“The cure can be worse than the disease”.
Computer parts, fused lamps, card keysProducts once discarded become a potential source of radio-active substance
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Solution
Inventory managementProduction-process modificationVolume reduction
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Solid/Liquid Waste Management
The statistics showed that from 2008-2010, the hotel waste consisted of 46% food waste, 25.3% paper, 11.7% cardboard, 6.7% plastics, 5.6% glass, and 4.5% metals.
Waste-management can help creating a more environmentally friendly hotel. Plus cutting down cost…
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“There Is No Blame”
Hotel Marriott Mumbai, India, they took up part of the blame and have come up with expensive device-crushers that crush over 1,000 florescent bulbs and pack them in to 55-gallon drums. The machine uses negative pressure ventilation and a mercury-absorbing filter or cold trap to contain mercury vapour.
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Conclusion
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References:
Books:•Senge, Peter M.(1996), The Fifth Discipline: The Art and practice of Learning organizations, New York Currency : Doubleday •Ackoff, R. L., Magidson, J., & Addiso, H. J. (2006). Idealized design: creating an organization's future. New Jersey: Wharton School Pub.•Mascarenhas, Oswald A. J, (2011), Business transformation strategies: the strategic leader as innovation manager. New Delhi: Sage Publications•Charles,Kilbert J. (2005), Sustainable construction: green building design and delivery
Articles, Journals and Magazines: •Han-Shen Chen, Tsuifang Hsieh, January 2011 An environmental performance assessment of the hotel: industry using an ecological footprint, Journal of Hospitality Management and Tourism Vol. 2 (1) pp. 1-11•Alexander Sarah, September 2002 Green hotels: Opportunities and Resources for Success, Zero Waste Alliance, Vol. 1 •Crawford Michael G. August 2010 Impact of hotels on biodiversity and environment, Articlesinput.com
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Websites:•http://www.zerowaste.org/publications/GREEN_HO.PDF•http://www.environmentalleader.com/2010/03/18/environmental-mission-statements-a-list-of-hotel-sustainability-policies/ (sustainable vision statement of hotels)•http://aut.researchgateway.ac.nz/bitstream/10292/840/3/UstadBH.pdf•http://www.articleinput.com/e/a/title/Impact-of-hotels-on-biodiversity-and-environment/•http://www.itopc.org/travel-requisite/inbound-tourism-statistics.html•http://www.tampile.com/blog/2011/05/cfls-vs-leds-consumer-guide/•http://davesgarden.com/community/forums/t/1148672/#b•http://en.wikipedia.org/wiki/Compact_fluorescent_lamp#Human_health•http://www.ces.iisc.ernet.in/energy/paper/ewaste/ewaste.html•http://cleantechnica.com/2008/08/01/new-lighting-technology-offers-alternative-to-cfls-and-leds
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