sustainability of e-mini; presentation
DESCRIPTION
Team Presentation of Marketing and Media Management of Sustainable Concepts: Annette Kobylka, Raoul Klein, Stephanie Jebens and Julian A. Plack.TRANSCRIPT
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SUSTAINABILITYOF MINIPRESENTING THE MINI E
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MINI - THE COMPANY
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MINI - THE COMPANY
MINIMALISM
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MINI - THE COMPANY
ELECTRIC CAR MARKET
MINIMALISM
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MINI - THE COMPANY
ELECTRIC CAR MARKET
MINI EMINIMALISM
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MINI - THE COMPANY
ELECTRIC CAR MARKET
MINI E
CONCLUSIONMINIMALISM
1 MINITHE COMPANY
MINI - THE COMPANYHISTORY
AUGUST 26, 1959
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MINI - THE COMPANYHISTORY
AUGUST 26, 1959
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MINI - THE COMPANYHISTORY
AUGUST 26, 1959
MORRIS MINI-MINOR
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MINI - THE COMPANYHISTORY
AUGUST 26, 1959
MORRIS MINI-MINOR
AUSTIN SEVEN6
HISTORY
BMW GROUP SINCE 2001
MINI - THE COMPANY
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HISTORY
BMW GROUP SINCE 2001
MINI - THE COMPANY
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HISTORY
BMW GROUP SINCE 2001
MINI COOPER 2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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PRODUCT LINE
MINI COOPER2001
MINI - THE COMPANY
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1 %
17 %
82 %
BMW MINI Rolls-Royce
MINI - THE COMPANYSALES FIGURES
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1 %
17 %
82 %
BMW MINI Rolls-Royce
MINI - THE COMPANYSALES FIGURES
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2011: 285.060 units
1 %
17 %
82 %
BMW MINI Rolls-Royce
MINI - THE COMPANYSALES FIGURES
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2011: 285.060 units
2010: 234.175 units
TARGET GROUP
MINI COOPER2001
MINI - THE COMPANY
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TARGET GROUP
MINI JOHN COOPER WORKS
MINI - THE COMPANY
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TARGET GROUP
BUSINESS-TO-BUSINESS:
MINI - THE COMPANY
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2MINIMALISM
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MINIMALISMSUSTAINABLE MINI
IT‘S ALLABOUTUSINGLESS
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MINIMALISMSUSTAINABLE MINI
IT‘S ALLABOUTUSINGLESS
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MINIMALISMSUSTAINABLE MINI
EFFICIENT ACTIVITIESIN PRODUCTION
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MINIMALISMSUSTAINABLE MINI
SOCIAL COMMITMENT
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MINIMALISMSUSTAINABLE MINI
SOCIAL COMMITMENT
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MINIMALISMSUSTAINABLE MINI
RECYCLING
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MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
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MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
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MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
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MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
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MINIMALISMSUSTAINABLE BMW GROUP
BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.
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3ELECTRIC CAR MARKET
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ELECTRIC CAR MARKETFACTS
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ELECTRIC CAR MARKETFACTS
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ELECTRIC CAR MARKETPROBLEMS
ELECTRIC CAR
GASOLINE CAR
FIRST REASON:DISTANCE
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ELECTRIC CAR MARKETPROBLEMS
ELECTRIC CAR
GASOLINE CAR
FIRST REASON:DISTANCE
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ELECTRIC CAR MARKET
ELECTRIC CAR
GASOLINE CAR
SECOND REASON:CHARGING TIME
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR
GASOLINE CAR
SECOND REASON:CHARGING TIME
5h
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR
GASOLINE CAR
SECOND REASON:CHARGING TIME
5h
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
THIRD REASON:WEIGHT
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
FORTH REASON:PRICE
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
FORTH REASON:PRICE
PROBLEMS
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
PRICEFIRST ADVANTAGE:
ADVANTAGES
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ELECTRIC CAR MARKET
ELECTRIC CAR GASOLINE CAR
ACCELERATIONSECOND ADVANTAGE:
ADVANTAGES
>26
ELECTRIC CAR MARKET
NOISETHIRD ADVANTAGE:
ADVANTAGES
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ELECTRIC CAR MARKET
EMISSIONSTHIRD ADVANTAGE:
ADVANTAGES
0g/kmCO2
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ELECTRIC CAR MARKETGOAL
1.000.000ELECTRIC VEHICLES ON GERMAN ROADS UNTIL 2020
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ELECTRIC CAR MARKETGOAL
1.000.000ELECTRIC VEHICLES ON GERMAN ROADS UNTIL 2020
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* TODAY: 5235 CARS REGISTRATED IN GERMANY
ELECTRIC CAR MARKETSTATISTICS
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ELECTRIC CAR MARKETSTATISTICS
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OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75%
ELECTRIC CAR MARKETSTATISTICS
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OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75% REQUIRE A MINIMUM RANGE OF 500 KM32%
ELECTRIC CAR MARKETSTATISTICS
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EXPECT A CHARGING TIME OF LESS THAN 2H
OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75% REQUIRE A MINIMUM RANGE OF 500 KM32%
34%
ELECTRIC CAR MARKET
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STATISTICS
ELECTRIC CAR MARKET
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WOULD BUY AN ELECTRIC CAR EVEN THOUGH ITS PRICE IS HIGHER THAN AN GASOLINE CAR9%
STATISTICS
ELECTRIC CAR MARKET
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WOULD BUY AN ELECTRIC CAR EVEN THOUGH ITS PRICE IS HIGHER THAN AN GASOLINE CAR9%
2020MOST OF THE ELECTRIC CARS WILL BEPROFITABLE
STATISTICS
ELECTRIC CAR MARKETSURVEY
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ANALYSIS OF THEELECTRIC CAR MARKET
4MINI E
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MINI EINTRODUCTION
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MINI EINTRODUCTION
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MINI EFACTS
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MINI EFACTS
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Los Angeles
MINI EFACTS
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Los Angeles
New York
MINI EFACTS
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Los Angeles
New YorkNew Jersey
MINI EFACTS
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New YorkNew Jersey
MINI EFACTS
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Berlin
New YorkNew Jersey
MINI EFACTS
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Berlin
New YorkNew Jersey
London
MINI EFACTS
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Berlin
New YorkNew Jersey
LondonBavarian Forest
MINI EFACTS
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Berlin
New YorkNew Jersey
London
MunichBavarian Forest
MINI EFACTS
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MINI EFACTS
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Electric Motor
MINI EFACTS
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Electric Motor
High-Capacity Lithium-IonBattery
MINI EFACTS
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Electric Motor
High-Capacity Lithium-IonBattery
Full Regenerative Breaking
MINI EFACTS
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Electric Motor
High-Capacity Lithium-IonBattery
Full Regenerative Breaking
POWER: 204 HP (150 KW)
MAX. SPEED:144 KM/H
BASIC-WEIGHT:1,5 T
RANGE:150 KM
BATTERY:35 KW/H
MINI ETARGET GROUP
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MINI ETARGET GROUP
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Max. Speed:144 km/h
MINI ECOMPETITORS
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MINI ECOMPETITORS
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Smart ED CoupéKarabag 500 EMitsubishi i-MiEVMini E
MINI ECOMPETITORS
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Smart ED CoupéKarabag 500 EMitsubishi i-MiEVMini E
Range Price
MINI ECOMPETITORS
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Range
Price
Price
Range
5CONCLUSION
CONCLUSIONGREEN WASHING?
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CONCLUSIONGREEN WASHING?
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THANK YOU.
SOURCES
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