Sustainable Development

at the Level of a Functional Urban Region

Poznan, 16.04.2010

Hannover - ahabitableRegion at the heart of Europe

Presentation Overview

1. Regional thinking and structures as an element of sustainable development

2. Promotion of economic development on the regional level

3. Four central principles of Regional Planning as instruments of sustainable development

4. The Climate Protection Region Hannover as an example of regional thinking

1. Regional Thinking and Structures as Elements of Sustainable Development

Hannover Region

population: 1.1 million

City of Hannover: 516.000

20 surrounding municipalities:

613,000 (ranging from 15,000 to 65,000.)

area: 2,300 square kilometres

REGION HannoverREGION Hannover

21 municipalities

The competences of the Region Hannover are much more far-reaching than those of other regional authorities in Germany!

Determined by the German democratic system, there is an elected Regional President and a Regional Council with 84 members (6 political groups)

Both the President and the Parliament are directly chosen by the region’s electorates.

The Region Hannover is responsible for:

• regional planning• waste management• public transport• health services including hospitals• national environmental administration• social security/welfare• regional business development• etc.

Budget

• budget c. 1.2 Billion Euro

• social security budget c. 63% (increasing)

• salaries c. 9%

• revenues c. 40% (50% contribution by the City of Hannover; 45% by 20 municipalities)

Regional Plan

• Key element of regional planning is the Regional Plan, to be developed from the Land Use Plan for the State of Lower Saxony.

• Prohibition of developments which do not correspond to the Regional Plan

• The Hannover Region has little planning-influence outside the framework of the Regional Plan, as all other planning competences lie with the single local authorities.

Other Important Instruments

• Integrated transport: urban development should be concentrated in central locations and close to the public transport infrastructure (transit lines, bus routes, tram routes etc.).

• development and protection of natural resources

• Economic Cooperation on the regional level

2. Promotion of Economic Development in

the Hannover Region

Hannover Holding 50% Region and 50% City of Hannover

Back officeFunctions

Business development agencyHannoverimpuls GmbH

Budget ca. 9 Mio. € / year

hannover.deHannover Marketing und Tourismus

GmbH (HMTG)

Budget 3,5 Mio. € / year

100% 100% 50% 50%

25 companies

•

• the business development agency of the Hannover Region

• a joint venture of the City of Hannover and Hannover Region

• a highly motivated and experienced team of business sponsors and

experts

• working together with partners from business and academia

• stimulating sustainable processes relating to business start-up, growth

and co-operation and company location

• focusing on six industrial sectors with a high growth potential

hannoverimpuls is …

• Our Strategy: Supporting 6 Technology Cluster

• Services offered by hannoverimpuls GmbH

• Innovation financing• Access to EU funds• Office-/Laboratory space

(Plug & Work)

• Strategic marketing/• Business Development• Marketing & Sales

Outsourcing

• Visas• Office-/Laboratory space• Registrations/

authorizations• Human Resources

• Networks• Partnerships with

regional R&D

Hannover is the

best place for

your company!

Market

AdministrationFinance

Technology

Hannover Marketing und Tourismus GmbH

Hannover Marketing & Tourismus GmbH (HMTG) is a Public Private Partnership comprising 25 partners, which focuses on supra-regional marketing of the Hannover Region.

The objective is image enhancement and strengthening identification with the whole Hannover area as a place to work and a place to live.

Hannover Marketing und Tourismus GmbH

In the field of tourism we are very successful:The number of guests has risen from 1.1 Mio in 1999 to 1.8 Mio in 2009 (60%)

Hannover Marketing und Tourismus GmbH

Advertising campaigns

Image boosting campaigns

• Tourism highlights • Nature and recreation• Culture – museums, theatres and music• Sport and leisure• Crowd-pulling festivals: Schützenfest,

Maschseefest etc.

Location marketing campaigns

• Trade fairs and congresses• Business and science• City centre, shopping and entertainment• Working and living

The advertising media used in the campaigns include large posters, a range of print media, advertisements and www.hannover.de

Hannover Marketing und Tourismus GmbH

Services

Visitor service:

Tourist information, sale of souvenirs, and guided city tours.

City tours team:

Preparing exciting tour packages for individuals and complete group arrangements.

Hotel service team:

Professional partner for arranging accommodation.

Congress service team

HannoverKongress is the contact for conferences, congresses and events in the Hannover Region.

HMTG provides a range of services:

Hannover Marketing und Tourismus GmbH

Presence at trade fairs and organising events

HMTG is represented at a large number of travel fairs and of events concerned with the congress business.

HMTG organises the International Fireworks Competition in the Royal Gardens of Herrenhausen.

Visitors 2009: around 46,000

3. Four important Principles of Regional Planning of Sustainable Development

Planning principle I

new building developments only along existing rail routes

Planning principle II• minimum out-of-town

shopping centres encouraging car use

• support for city centre shopping

• plus supporting local shopsX

Planning principle III

• priority for land recycling• reutilisation of industrial wasteland

instead of greenfield development• Hannover has extensive experience

with decontamination of polluted sites.

Planning principle IVSocially Responsible Building

1970s high-rise blocks> serious social problems

new homes on Kronsberg -terraced houses and four-storey apartment houses with max. 8 apartments per house

successes: so far approx. 4,000 jobs in climate protection and renewable-energy production

4. An example of regional thinking:

The Climate Protection Region Hannover

Solar energy in Hannover

A focal highlight in the skyline right from the main station: a photovoltaic installation on a Socio-cultural centre

3.400 Units Solar Water Heating (32.000 m²)

1.500 Photovoltaik-Units; approx. 120,000m²

This covers the electricity requirement of approx. 3.500 households

In the Hannover Region • 225 wind turbine generators• 235 MW rating

These wind turbines generate enough electricity for 155,000 households.

Current development:

A lot of Biogas-plants on farms

• built 1996 -1999 near the EXPO 2000 grounds

• 3,000 homes

• 80% less

CO2 emissions

than normal

constructions

Exemplary climate protection at the Kronsberg development

• house insulation• construction of Low Energy Houses• high-efficiency heating systems e.g. decentral CHP

plants• electricity saving campaigns• renewable energy use

5 million € per year in subsidies for:

Very helpful: ‘proKlima’ Fund

financed by:

2,0 Mio. € by additional charge on the prize for gas

2,0 Mio. € by the profit of Hannover‘s energy utility

1,0 Mio. € by the budget of the City of Hannover

Thank you!

further information:

in englisch: www.sustainable-hannover.de in polish: www.hannover.de