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Founders of the journal: Bila Tserkva National Agrarian University Private Institution of Higher Education University of Economics and EntrepreneurshipPrivate enterprise Institute of Economics, Technologies and EntrepreneurshipChief editor: Danylenko A.S., dr.econ.sc, prof., acad. of NAАS Deputy chief editor: Stelmashchuk A.M. dr.econ.sc., prof. Kapitanets S.V., cand.p.sc., assoc. prof. Editorial Council Varchenko O.M., dr.econ.sc., prof. Kapitanets Yu.O., cand.econ.sc., assoc. prof. Malik M.Y., dr.econ.sc., prof., acad. of NAАS Editorial Board: Balaniuk I.F., dr.econ.sc., prof. Borshchovetska V.D., cand.p.sc. Ivashchuk N.L., dr.econ.sc., prof. Kuzmin O.Ye., dr.econ.sc., prof. Paska I.M., dr.econ.sc., prof. Putsenteilo P.R., dr.econ.sc., prof. Satyr L.M., dr.econ.sc. Svynous I.V., dr.econ.sc. Semiv L.K., dr.econ.sc., prof. Sokolska M.O. Shevchuk L.T., dr.econ.sc., prof. Shust O.A., dr.econ.sc. Foreign scientists Vasiliy Simchera, dr.econ.sc., prof. (Russia) Miroslav Svatosh, dr.econ.sc., prof. (Czechia) Stanislav Shydlo, dr.econ.sc., prof. (Poland) Tetiana Varkholova, dr.econ.sc., prof. (Slovakia) Jozef Olenski, dr.econ.sc., prof. (Poland) Scientific editors: Dzhereleiko S.D., cand.econ.sc., assoc. prof. Kemeniash I.H., cand.econ.sc. Nianko V.M., cand.econ.sc., assoc. prof. Sava A.P., cand.econ.sc., senior research fellow Khoma D.M., cand.econ.sc., assoc. prof. Editor: Fedoryshyna L.M., cand.econ.sc, assoc. prof. SUSTAINABLE DEVELOPMENT OF ECONOMY International scientific and production journal Contents Economy and management of a national economy Yelisieieva O.K., Rieznik M.A., Shportiuk O.V. METHODOLOGICAL PRINCIPLES AND SOME ASPECTS OF ACCOUNTING AND ANALYSIS OF RETAIL NETWORKS IN UKRAINE……………………………………………………………….. 3 Ibatullin M.I. STATE SUPPORT OF PIG BREEDING IN UKRAINE: CURRENT STATE AND DEVELOPMENT PROSPECTS…………… 18 Skotsyk V.Ye. THEORETICAL AND METHODOLOGICAL PRINCIPLES OF MARKET FUNCTIONING OF AGRICULTURAL MACHINERY……………………………………………………………. 21 Kundieieva H.O. FOOD SECURITY AND SOCIO-ECONOMIC DEVELOPMENT OF THE COUNTRY……………………………… 24 Shevchyk B.M. LOGIC OF THE WAVE: PASSIONARY AND ENTROPY IN THE CYCLE OF ECONOMIC DYNAMICS……….. 28 Economy and enterprises management Bakay V.Y. STRATEGY OF THE SUSTAINABLE DEVELOPMENT OF THE ENTERPRISE TAKING INTO ACCOUNT THE LEVEL OF ITS ECONOMIC SECURITY……………..………………………………… 32 Dub B.S. INTEGRATION AND SYNERGY OF MANAGEMENT TYPES FOR IMPROVING ENTERPRISE ECONOMIC SECURITY SYSTEM………………………………………………………………… 35 Nestor O.Yu. MODERN FEATURES OF FORMATION OF FINANCIAL STRATEGY OF UKRAINIAN ENTERPRISES…………… 39 Development of productive forces, regional economics, the demography, social economics and politics Orlova O.M. HUMAN RESOURCE MANAGEMENT AS A FACTOR SUCCESSFUL ENTERPRISE OF HOTEL AND TOURISM BUSINESS 41 Innovation and investment activities Voloshchuk K.B., Voloshchuk V.R. INNOVATIVE AND INVESTMENT ENSURING SUSTAINABLE DEVELOPMENT OF THE AGRO-INDUSTRIAL ENTERPRISES…………………… 44 Sas L.S. TECHNOLOGICAL RENEWAL OF PRODUCTION IN A COMPETITIVE ENVIRONMENT……………………………… 47 Shatsilo N.I., Tkachenko K.V. PRINCIPLES OF ASSESSING THE EFFECTIVENESS INNOVATIVE AND INVESTMENT PROJECTS FOR THE DEVELOPMENT OF RURAL TERRITORIES ON THE PRINCIPLES OF SUSTAINABILITY……………………………………………………. 51 Biben O.I. RESOURCE PROVISION OF INNOVATIVE POTENTIAL OF THE AGRICULTURAL PRODUCTION………… 54 Accounting, analysis and audit Levchenko N.M., Nikitchenko N.V. ALGORITHM FOR DETERMINING OF THE USEFUL LIFE OF FIXED ASSETS………… 57 Hunіa V.O., Kovalchuk T.I. DEFINING THE ESSENCE OF EQUITY AND ESPECIALLY ITS RECORD IN THE MODERN MARKET ECONOMY……………………………………………………………… 60

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  • FFoouunnddeerrss ooff tthhee jjoouurrnnaall::

    BBiillaa TTsseerrkkvvaa NNaattiioonnaall AAggrraarriiaann

    UUnniivveerrssiittyy

    PPrriivvaattee IInnssttiittuuttiioonn ooff HHiigghheerr

    EEdduuccaattiioonn ““UUnniivveerrssiittyy ooff

    EEccoonnoommiiccss aanndd EEnnttrreepprreenneeuurrsshhiipp””

    PPrriivvaattee eenntteerrpprriissee ““IInnssttiittuuttee ooff

    EEccoonnoommiiccss,, TTeecchhnnoollooggiieess aanndd

    EEnnttrreepprreenneeuurrsshhiipp””

    Chief editor: DDaannyylleennkkoo AA..SS..,,

    dr.econ.sc, prof., acad. of NAАS

    Deputy chief editor: SStteellmmaasshhcchhuukk AA..MM..

    dr.econ.sc., prof.

    KKaappiittaanneettss SS..VV..,, cand.p.sc., assoc. prof.

    Editorial Council Varchenko O.M., dr.econ.sc., prof.

    Kapitanets Yu.O., cand.econ.sc., assoc. prof. Malik M.Y., dr.econ.sc., prof., acad. of NAАS

    Editorial Board:: BBaallaanniiuukk II..FF..,, dr.econ.sc., prof.

    BBoorrsshhcchhoovveettsskkaa VV..DD..,, cand.p.sc.

    IIvvaasshhcchhuukk NN..LL..,, dr.econ.sc., prof.

    KKuuzzmmiinn OO..YYee..,, dr.econ.sc., prof.

    PPaasskkaa II..MM..,, dr.econ.sc., prof.

    PPuuttsseenntteeiilloo PP..RR..,, dr.econ.sc., prof.

    SSaattyyrr LL..MM..,, dr.econ.sc.

    SSvvyynnoouuss II..VV..,, dr.econ.sc.

    SSeemmiivv LL..KK..,, dr.econ.sc., prof.

    SSookkoollsskkaa MM..OO..

    SShheevvcchhuukk LL..TT..,, dr.econ.sc., prof.

    SShhuusstt OO..AA..,, dr.econ.sc.

    Foreign scientists

    VVaassiilliiyy SSiimmcchheerraa, dr.econ.sc., prof. (Russia)

    MMiirroossllaavv SSvvaattoosshh,, dr.econ.sc., prof. (Czechia)

    SSttaanniissllaavv SShhyyddlloo,, dr.econ.sc., prof. ((Poland))

    TTeettiiaannaa VVaarrkkhhoolloovvaa,, dr.econ.sc., prof.

    (Slovakia)

    JJoozzeeff OOlleennsskkii,, dr.econ.sc., prof. ((Poland))

    Scientific editors::

    DDzzhheerreelleeiikkoo SS..DD..,, cand.econ.sc., assoc. prof.

    Kemeniash I.H.,, cand.econ.sc.

    NNiiaannkkoo VV..MM..,, cand.econ.sc., assoc. prof.

    SSaavvaa AA..PP..,, cand.econ.sc., senior research

    fellow

    KKhhoommaa DD..MM..,, cand.econ.sc.,, assoc. prof.

    Editor: FFeeddoorryysshhyynnaa LL..MM..,,

    cand.econ.sc, assoc. prof.

    SUSTAINABLE DEVELOPMENT OF ECONOMY

    International scientific and production journal

    Contents

    Economy and management of a national economy

    Yelisieieva O.K., Rieznik M.A., Shportiuk O.V. METHODOLOGICAL PRINCIPLES AND SOME ASPECTS OF ACCOUNTING AND ANALYSIS OF RETAIL NETWORKS IN

    UKRAINE……………………………………………………………….. 3

    Ibatullin M.I. STATE SUPPORT OF PIG BREEDING IN UKRAINE:

    CURRENT STATE AND DEVELOPMENT PROSPECTS…………… 18

    Skotsyk V.Ye. THEORETICAL AND METHODOLOGICAL PRINCIPLES OF MARKET FUNCTIONING OF AGRICULTURAL

    MACHINERY……………………………………………………………. 21

    Kundieieva H.O. FOOD SECURITY AND SOCIO-ECONOMIC DEVELOPMENT OF THE COUNTRY……………………………… 24

    Shevchyk B.M. LOGIC OF THE WAVE: PASSIONARY AND ENTROPY IN THE CYCLE OF ECONOMIC DYNAMICS……….. 28

    Economy and enterprises management

    Bakay V.Y. STRATEGY OF THE SUSTAINABLE DEVELOPMENT OF THE ENTERPRISE TAKING INTO ACCOUNT THE LEVEL OF ITS

    ECONOMIC SECURITY……………..………………………………… 32

    Dub B.S. INTEGRATION AND SYNERGY OF MANAGEMENT TYPES FOR IMPROVING ENTERPRISE ECONOMIC SECURITY

    SYSTEM………………………………………………………………… 35

    Nestor O.Yu. MODERN FEATURES OF FORMATION OF

    FINANCIAL STRATEGY OF UKRAINIAN ENTERPRISES…………… 39

    Development of productive forces, regional economics, the demography, social economics and politics

    Orlova O.M. HUMAN RESOURCE MANAGEMENT AS A FACTOR SUCCESSFUL ENTERPRISE OF HOTEL AND TOURISM BUSINESS 41

    Innovation and investment activities

    Voloshchuk K.B., Voloshchuk V.R. INNOVATIVE AND INVESTMENT ENSURING SUSTAINABLE DEVELOPMENT OF THE AGRO-INDUSTRIAL ENTERPRISES…………………… 44

    Sas L.S. TECHNOLOGICAL RENEWAL OF PRODUCTION IN A COMPETITIVE ENVIRONMENT……………………………… 47

    Shatsilo N.I., Tkachenko K.V. PRINCIPLES OF ASSESSING THE EFFECTIVENESS INNOVATIVE AND INVESTMENT PROJECTS FOR THE DEVELOPMENT OF RURAL TERRITORIES ON THE PRINCIPLES OF SUSTAINABILITY……………………………………………………. 51

    Biben O.I. RESOURCE PROVISION OF INNOVATIVE POTENTIAL OF THE AGRICULTURAL PRODUCTION………… 54

    Accounting, analysis and audit

    Levchenko N.M., Nikitchenko N.V. ALGORITHM FOR

    DETERMINING OF THE USEFUL LIFE OF FIXED ASSETS………… 57

    Hunіa V.O., Kovalchuk T.I. DEFINING THE ESSENCE OF EQUITY AND ESPECIALLY ITS RECORD IN THE MODERN MARKET

    ECONOMY……………………………………………………………… 60

  • 2

    The collection is recommended to the

    type by the Scientific Council of Bila

    Tserkva National Agrarian University,

    protocol № 11 from 20.12.2016

    Licence of government registration

    of printed mass media

    КВ № 16753-5327Р

    from 10.06.2010

    Re-registered:

    Licence of government registration

    of printed mass media

    КВ № 20300-10100 HР

    from 23.09.2013

    Approved

    as a scientific professional editions of

    Ukraine (Resolution of the Presidium of the

    Higher Attestation Commission of Ukraine: № 1-05/8; issued 22.12.2010)

    by the Order of Ministry of Education and

    Science of Ukraine from 07.10.2015, No

    1021 as scientific professional editions of

    Ukraine (economic sciences)

    ISSN 2308-1988 (Print)

    ISSN 2308-2011 (Online)

    Signed for printing

    29.12.2016

    Address of the editorial: 29016, Khmelnytsky,

    str. Lviv highway, 51/2

    tel. (096) 01-09-709

    www.uniep.km.ua

    [email protected]

    The journal is included in the following

    national and international scientometric

    databases of abstracting and indexing:

    National Library of Ukraine named after

    V.I. Vernadsky (www.irbis-nbuv.gov.ua/cgi-

    bin/ irbis_nbuv/cgiirbis_64.exe) Index Copernicus Journals Master List,

    Poland (http://journals.indexcopernicus.com/

    ++,p24781498,3.htm)

    Materials of the journal are freely

    available on the site: www.uniep.km.ua

    Format 70х108/16. Offset paper. Printing is offset.

    Con. print pages 21,2

    Circulation is 120 copies.

    It has been printed from ready

    slides in SMP «TYPE»

    str. Chernivetska, 44, Ternopil, 46000

    All the rights reserved

    Reprinting is permitted only with the

    consent of the author.

    ©Bila Tserkva National Agrarian University

    ©PIHE “University of Economics and

    Entrepreneurship” ©PE“Institute of Economics, Technologies

    and Entrepreneurship”

    Vizirenko S.V., Yermakova O.O. IMPROVEMENT OF THE ACCOUNTING ORGANIZATION OF COSTS OF ADVERTISING

    ACTIVITIES AT THE ENTERPRISE…………………………………... 63

    Zhadan M.I., Batii Ya.P. ACCOUNTING AND ANALYTICAL SUPPORT OF PROCESS OF MANAGEMENT FINANCIAL RESULT

    OF ACTIVITY OF ENTERPRISE………………………………………. 66

    Lyshchenko O.H., Pasichnyk A.V. IMPROVEMENT OF ACCOUNTING AND INFORMATION SUPPORT FOR THE PROCESS OF MANAGEMENT OF ACCOUNTS RECEIVABLE FOR THE

    PURPOSE OF ITS RESTRUCTURING………………………………… 76

    Ocheretko L.M., Simanovska O.O. IMPROVEMENT OF DOCUMENTARY REFLECTION OF OPERATIONS WITH THE

    CAPITAL INVESTMENTS……………………………………………… 79

    Panchenko O.M., Voronova N.V. IMPROVEMENT OF COST

    ACCOUNTING INNOVATIVE ACTIVITY……………………………… 82

    Management, marketing, entrepreneurship

    Lemish K.M., Mezhueva Yu.O. SOCIAL NETWORKS AS A NEW

    TOOL FOR ADVERTISING ……………………………………………. 87

    Karpenko V.L. MARKETING OF COMPETITIVENESS OF THE ENTERPRISE……………………………………………………………..… 90

    Demkura T.V. THE NETWORK ORGANIZATION OF ECONOMIC SPACE AS THE CURRENT TREND OF THE WORLD ECONOMY DEVELOPMENT……………………………………………………………. 93

    Lychuk L.I. QUANTITATIVE PROVIDING THE LABOR POTENTIAL OF AGRICULTURAL ENTERPRISES IN TERNOPIL REGION IN THE CONDITIONS OF MARKET TRANSFORMATIONS……………………… 97

    Financial and credit system

    Buryak P.Yu. ESSENCE AND NECESSITY OF FINANCIAL

    STRATEGY OF ENTERPRISE……………………………………….... 101

    Varchenko O.M., Artimonova I.V. TAX COMPONENT OF

    PRODUCTION AND SALE OF SUGAR BEET FARMS……………… 103

    Buryak O.P. BANK RISKS, THEIR CLASSIFICATION AND RISK-

    MANAGEMENT…………………………………………………………. 106

    Rudych O.O., Zubchenko V.V. FOREIGN EXPERIENCE OF

    FINANCING AND CREDITING OF AGRICULTURE…………………… 109

    Mostipaka O.V. OFFSHORE JURISDICTIONS…………………….. 112

    http://www.uniep.km.ua/mailto:[email protected]://www.uniep.km.ua/

  • 3

    І. Economy and management of a national economy

    UDC 336.6

    Yelisieieva O.K.,

    Doctor of Economics, professor,

    head of department of statistics, accounting and economic informatics,

    Rieznik M.A.,

    University instructor,

    department of foreign languages for social and economic specialities,

    Shportiuk O.V.,

    Oles Honchar Dnipropetrovsk National University

    METHODOLOGICAL PRINCIPLES AND SOME ASPECTS OF

    ACCOUNTING AND ANALYSIS OF RETAIL NETWORKS IN UKRAINE

    Setting the problem. Amid the global financial crisis, competition in the market

    is exacerbated, requirements for flexibility and quality of planning are increasing.

    Under these conditions, companies must decide on the choice of goods that will be

    included in the product range. The increase in sales and improvement of the product

    range efficiency depend directly on the correct assessment of profitability of each

    commodity item, absence of unsalable goods and goods whose costs are not justified.

    The most advanced business structures in the market have network organization,

    that’s why currently one of the best forms of retail trade is retail networks. The scale

    of leading enterprises and directions of their growth in the market let us refer to them

    as to the key elements of the current organization of commodity circulation in

    Ukraine, and that requires constant attention to the improvement of their activities. In

    these circumstances, there is a need for continued research towards the development

    of methods and tools to improve economic efficiency of these enterprises.

    Ukraine's integration into Europe requires the transition to keeping accounting

    records according to international standards, so that the financial statements on the

    activities of companies are transparent and informative for foreign investors and can

    open access for domestic companies to international capital markets.

    Analysis of recent research and publications. The problems of stock

    management are not new to the economic science, they are studied by different

    directions of theoretical and applied economics [6]. A number of scholars had

  • 4

    accounting and stock analysis as focus of their scientific attention. Among them there

    are the following scientists: Azarian O. [2], Apopii V. [3], Kavun O. [9],

    Valeeva V. [4], Kramarchuk S. [11], Nikitina O. [14], Vanyan P. [5],

    Kytajchuk T. [10], etc. Despite their significant scientific achievements, these issues

    still remain valid, and therefore need to further study.

    Setting the objectives. The purpose is to study special features of accounting in

    the retail network and to identify certain commodity groups to apply optimization

    measures of stock management in the retail network.

    The main material of research. In the conditions of market economy, the

    driving force of development is the increase in the sales of goods and the

    development of the retail market. That is why in leading countries of the world there

    are supermarket chains that are clearly shaped and are constantly improving their

    activities. When analyzing the retail market of Ukraine, it is expedient to define the

    concept of "retail trade".

    The word "retailing", translated from English, means “the activity of selling

    goods direct to the public, usually in small quantities”. The concept originates from

    the old French word "retailer", which is translated as "a part of something", "cut

    something into pieces". This means that the retailer performs the function of

    distributing a large volume of goods that they receive from manufacturers or

    wholesalers, in small volumes in order to sell that to end-users [2]. Let’s look at the

    following definitions of "retail trade" (table 1).

    Table 1

    The definition of “retail trade”

    Author Definition

    Azarian, A.K. [2] any business that focuses its marketing efforts on final customer

    satisfaction by organizing sales of goods and services

    Kavun O.P. [9] a type of business activity in the field of trade connected with the

    sale of goods directly to the consumer for personal, household,

    family, domestic use

    Apopii V.V. [3] trade in commodities and provision of services to customers for

    personal, family, domestic use which is not connected with

    entrepreneurial activity

    The national

    standard DSTU

    4303:2004 [13]

    a type of economic activity in the field of goods turnover, which

    covers buying and selling goods to the end user and providing

    them with commercial services

  • 5

    Source: authors summarized from these sources

    Considering the above-mentioned interpretation of the term "retail trade", we

    can say that it is an indicator of the economic relations of entities arising in the

    process of buying and selling goods and services for personal non-commercial use

    and is part of the institutional infrastructure and an element of logistics,

    manufacturing and supply chain that connects producers of raw materials (products)

    with the end consumer.

    At the present stage of development of the economy of Ukraine retail market

    plays one of the leading roles. In the current environment, it is impossible to imagine

    retail sale of goods without special networks. Therefore, in the field of food retail

    there have appeared supermarket chains of various types, selling goods of different

    groups. But several decades ago the industry looked slightly different.

    Let’s study the evolution of the retail industry in Ukraine (fig. 1).

    Fig. 1. Evolution of retail trade of Ukraine

    Source: compiled by authors on the basis of [22]

    The market is dominated by large companies of organized marketing (70%), but

    retail networks are inferior in this volume of trade industry, making up 44% of the

    market share of organized marketing. Every year networks with a universal range of

    products, where you can buy food, as well as household chemicals, clothing and

    many other goods, are playing more and more important role in the retail market of

    Ukraine.

  • 6

    In recent years, the domestic retail commodity turnover is experiencing an

    increase in monetary terms, but a decrease of consumption in quantitative terms

    (fig. 2).

    Fig. 2. Dynamics of retail goods turnover and average monthly wage

    Source: constructed on the basis of [8]

    The main reason for the growth of retail goods turnover in monetary terms is

    instability of the national currency, its exceptional depreciation, since most often food

    and non-food products are imported. It should be noted that this is also due to the fact

    that Ukraine exports a significant proportion of its raw materials that comes back to

    the country as finished products.

    At the beginning of the year, the following retail networks were the largest in

    Ukraine (Fig. 3).

    Fig. 3. Number of outlets as of 01.01.2016

    Source: constructed on the basis of [21]

  • 7

    Thus, according to the number of outlets as of the 1st of January 2016, "ATB-

    Market" is the leader, with its 786 outlets, "Silpo" takes the 2nd place (522 outlets),

    and the third place belongs to "Nash Krai" (202 outlets), with the retail network

    "Tavria" that closes the top ten (65 retail outlets).

    International corporations are large unities of production, trading, transportation

    or banking companies whose activities extend far beyond their home countries and

    provide them with favorable positions in production, marketing, purchase of goods

    and provision of services. Let’s look at the top 15 international corporations in terms

    of commodity turnover in 2015 (table 2).

    Table 2

    Volume of commodity turnover of the largest retailers in the world in 2015

    Rank Retailer Turnover, bln € Headquarters

    1 Schwarz 86 Germany

    2 Carrefour 67 France

    3 Тesco 65 UK

    4 Aldi 52 Germany

    5 Меtro 51 Germany

    6 ІКЕА 48 Germany

    7 Rewe 44 Germany

    8 E.Leclerc 44 France

    9 Аuchan 37 France

    10 ITM 34 France

    11 Sainsbury’s 32 UK

    12 Walmart 30 USA

    13 Мigros 27 Switzerland

    14 Моrrisons 22 UK

    15 Мedia Markt 21 Germany Source: constructed on the basis of [1]

    The largest retail companies in Europe are well-established in Western countries,

    and the vast majority of them function in the food industry. Among the top 10, there

    are five companies from Germany, four - from France and one - from the UK. The

    undisputed number one is the German owner Schwarz-group. The Metro group,

    Tesco, Carrefour follow the leader, all of them with a turnover of more than € 50

    billion.

  • 8

    Since the dynamics of retail turnover of Ukraine is determined not only by the

    national currency depreciation, but also by the increase in GDP, with the information

    concerning the forecast of the country's GDP in the future we can predict the volume

    of commodity turnover. Fig. 4 shows the correlation of the retail turnover of Ukraine

    with its GDP.

    Fig. 4. Forecast of retail turnover of Ukraine on the basis of forecasted GDP

    Source: constructed on the basis of [8]

    Therefore, according to the received forecast, the retail turnover in 2016 will

    increase. It should be noted that turnover forecasting gives us the opportunity to

    assess consumer demand for products of a retail network, and thereby determine one

    of the factors that affect the efficiency of its activities in the future.

    Let’s consider the impact of changes in national retail turnover on the change in

    the number of outlets of one of the leading retailers in Ukraine. The graph showing

    the correlation of the change in the number of the points of sales of the retail network

    and retail turnover can be seen below.

    Fig. 5. Diagram of correlation of the number of outlets and retail turnover of

    Ukraine Source: constructed on the basis of [8]

  • 9

    Therefore, such macroeconomic indicator as the retail turnover has a significant

    impact on the development of a retail network.

    Sales activities in Ukraine are governed by the Laws of Ukraine "On

    entrepreneurship" [19], "On protection of consumer rights" [17], "On foreign

    economic activity" [18], "On consumer cooperation" [20].

    Accounting and reporting in a retail network are based on the normative

    documents that conform to the united methodological principles defined by the law of

    Ukraine "About accounting and financial reporting in Ukraine" [15], Ukrainian

    Accounting Provisions (Standards), the National Plan of accounts of accounting of

    assets, capital, liabilities and business operations of enterprises and organizations,

    legislative and regulatory assets, taking into account the specificity of trade

    enterprises.

    One of the special features of organization of accounting in sales is that the retail

    turnover accounting is conducted in the monetary terms at retail prices, with the

    exception of goods that require special control (jewelry, precious metals,

    commodities accepted for commission, etc).

    The first peculiarity of accounting in a trade enterprise is that it uses the account

    "28" as the main one. The second special feature of accounting in retail is that all the

    costs are concentrated in two accounts - the account 92 "administrative expenses" and

    93 "marketing costs", where prime costs are concentrated.

    Integration processes in Ukraine lead to the gradual unification of document

    circulation, including the financial one. The quality of accounting and the level of

    professionalism of auditing can affect the economic prosperity of an enterprise, that’s

    why at commercial enterprises it is becoming more common to keep accounts in

    accordance with the national and international standards.

    Accounting according to the international standards provides access to

    international capital markets, promotes building of trust and clarity among foreign

    users.

  • 10

    All leading stock exchanges - New York stock exchange, NASDAQ, London,

    Tokyo and Frankfurt stock exchanges – a total of about 70 stock exchanges of 50

    countries - require providing consolidated statements in accordance with IFRS.

    In the comparative analysis of national and international standards the following

    results have been found. While determining the value of inventory at the balance

    sheet date, UAP(S) (Ukrainian accounting provisions (standards)) and IAS

    (international accounting standards) agree completely. Inventories are recorded in

    accounting and reporting at the lower of two estimates: initial cost or net realizable

    value. Also, when determining the Net realizable value of inventories, we define it as

    the expected selling price of inventories in the company’s ordinary activities, with the

    deduction of the estimated costs of production and sales and while determining the

    methods of disposal of stocks.

    Fig. 6. Comparative analysis of merchandise inventory accounting

    Source: constructed on the basis of [12; 16]

    Since the article deals with the retail business, we can conclude that partial

    discrepancies as for the scope of use do not have any significant differences that

    could affect the company's reporting.

    Merchandise

    inventory

    Coincides completely Coincides partially Is not the same

    Inventory evaluation

    at the balance sheet

    date

    Definying net

    realizable value

    Methods of

    estimating the

    disposal of stocks

    Scope of use

    Inventory

    recognition

    Classification of

    reserves

    Costs that are

    not included in

    the initial cost

    Estimation of

    merchandise

    inventory at

    arrival

  • 11

    As for the recognition of reserves and their classification, UAP(S) 9 contains a

    more detailed list of the assets, which are determined by the stocks. IAS 2 compared

    with UAP(S) 9 does not identify the low value items and perishable goods as a

    separate group of merchandise inventory. In UAP(S) 2 the professional opinion of the

    accountant is important.

    In both standards there is the list of expenses that are not included into the cost

    of inventories and recognized as expenses of the enterprise (table 2).

    Table 3

    The costs which are not included in the initial cost

    Costs that are not included in the initial cost of inventories

    - limit-exceeding material waste,

    expenses for labour remuneration or

    other production costs;

    - storage costs, except for those costs

    which are a result of the production

    process and are necessary in order to

    prepare for the next stage of

    production;

    - administrative overhead expenses

    that are not associated with the delivery

    of stocks to their present location and

    bringing them to their current state;

    - sales expenses.

    - limit-exceeding losses and shortage

    of stocks;

    - financial expenses;

    - marketing expenses;

    - general costs that apply to the

    whole company and other costs that

    are not directly associated with

    purchasing and delivery of stocks and

    bringing them to the state in which

    they can be used for the planned

    purposes.

    Source: constructed on the basis of [12; 16]

    Therefore, in accordance with IAS 2, storage costs (except the costs that are part

    of the production process and are necessary to prepare for the next stage of

    production) are excluded from the prime cost of stocks. The financial costs,

    methodological basis of information formation, that is determined in accounting by

    UAP(S) 31 "Financial expenses", are not included in UAP(S) [7].

    Also, IAS 2 provides a chance to make a reserve for the depreciation of stocks

    (especially the ones that are sold according to the fixed-price contract). UAP(S) 9

    doesn’t have such provision. IAS 2 does not allow including into the cost of acquiring

  • 12

    the stocks exchange rate differences arising from the latest acquisitions of stocks.

    UAP(S) 9 has no provision like that, but in UAP(S) 21 "Exchange rate

    differences" [4] this provision corresponds with IAS 2.

    IAS 2 requires cancellation of depreciation losses when there are no other

    reasons that could have caused the write-down of inventories. According to UAP(S)

    9, in such case, the previously recognized expenses are not cancelled and recognized

    as income.

    The volume of inventory information which is under consideration is broader in

    accordance with IAS 2 "Inventories" compared to UAP(S) 9. Thus, in the financial

    statements, in accordance with IAS 2 "Inventories", it is necessary to show:

    – the accounting policies, accepted for inventory estimation, including formulas

    of the prime cost;

    – the total balance sheet value of inventories and balance sheet value in

    accordance with the classifications acceptable for the business entity;

    – balance sheet value of inventories recorded at net realizable value;

    – balance sheet value of inventories recorded at fair value with the deduction of

    the costs to sell.

    Trade industry during the financial crisis in Ukraine is characterized by the

    increasing competition, the reduction of the range of products, the creation of new,

    cheaper brands, which, in turn, leads to the necessity of the constant study of the

    needs of customers and end-consumers.

    Under such conditions, the retail enterprises have to make a decision about the

    choice of goods that will be included in the range of sales [4]. The increase of sales

    and enhancement of the efficiency of the product range is directly dependent on the

    correct assessment of the profitability of each item, the absence of unsalable stock

    and goods whose costs are not paid off.

    Therefore, the primary important decision for any company is to define the

    volume and the range of products which will be sold [11].

  • 13

    In order to determine and form the product range, without the goods that are not

    sold in the market or are in little demand, and to include the products that will sell

    well and earn significant profit, different models are used [4].

    Traditional analytical models are based, firstly, on ABC analysis, and secondly,

    on the formula of the optimal EOQ (economic order quantity) and, finally, on the

    assumption that all random processes can be described with the standard distribution

    (Gaussian distribution) [5].

    The ABC analysis makes it possible to form a plan for the replenishment of

    stores, optimum stock level, and prevention of shortages and high volumes of stock.

    All merchandise stock was divided into 27 groups: cereals and legumes, cognac,

    champagne, beer, cookware, home appliances and other non-food products, sausage

    products, milk, dairy products, canned food, canned fruit, confectionary, tea, coffee,

    baked goods, wine, soft drinks, ice cream, other food products, household chemicals,

    household goods, meat and poultry, fish, fruits, berries, vodka, low-alcohol

    beverages.

    According to the analysis, the following stock items belong to the category A:

    bakery products, cereals and legumes, milk, dairy products, confectionery, sausage

    products, ice cream, wine and vodka, which is 18.73% of the product range and

    77.54% of the sales volume; mainly, these are essential commodities. The group B

    includes eight stock items, which makes up 31.8% of the total quantity and earns

    16.8% of the gross revenue of a company. The group C consists of a bigger number

    of items and produces the smallest part of revenue.

    It is advisable to draw up an inventory for the category A goods at least once per

    quarter. It is necessary to constantly monitor the demand for such commodities,

    volumes of the goods ordered, size of the reserve stock, time for the stock turnover.

    The products of B category are subject to application of the same measures as are

    applied for the goods of category A, though they take longer to apply. For the

    products of C category, the volumes of the part of order and the reserve stock can be

    significant, as the storage of the large quantities of goods in this category does not

    entail significant costs.

  • 14

    Another method of analysis used with the aim to analyze the current and

    previous periods of goods turnover, as well as with the aim to predict the stability of

    sales of certain goods and fluctuations in the level of consumption is the XYZ

    analysis. The analysis of goods turnover in 2015 is the following (table 4).

    Table 4

    Analysis of goods turnover using XYZ-analysis

    Product category Group

    Meat and poultry, Fish, Fruits, Berries, Vodka, Alcoholic beverages X

    Sausage products, Milk, Dairy products, Canned food, Canned fruit,

    Confectionary, Tea, Coffee, Baked goods, Wine, Soft drinks, Ice cream,

    Other food products, Household chemicals, Household Goods

    Y

    Cereals and legumes, Cognac, Champagne, Beer, Cookware, Electric

    appliances, and Other non-food products Z

    Source: compiled by authors

    Thus, category X includes the products that are characterized by the stable

    volume of goods turnover and high chances of its forecast. The deviation from the

    average commodity turnover is insignificant. The fluctuations in demand are

    inconsiderable, respectively; it is possible to form optimal reserves of these products.

    These items include meat and poultry, fish, fruits, berries, vodka, low-alcohol

    beverages.

    Category Y includes products with fluctuations in demand and average sales

    forecast, namely, these are sausage products, milk, dairy products, canned food,

    canned fruit, confectionary, tea, coffee, baked goods, wine, soft drinks, ice cream,

    other food products, household chemicals, household goods.

    Category Z includes goods with irregular consumption, the lack of clear trends

    in commodity turnover changes, and the accuracy of the volume of commodity

    turnover forecast is low. This category includes cereals and legumes, cognac,

    champagne, beer, cookware, electric appliances, and other non-food products.

    As a result of combining the results of ABC analysis, conducted having in mind

    such a parameter as the volume of commodity turnover, and XYZ-analysis, there are

    9 groups of items depending on the degree of their influence on the final result and

  • 15

    stability and predictability of this result. Therefore, let’s look at the matrix of the

    combination of ABC-analysis and XYZ-analysis (table 5).

    Table 5

    Matrix of ABC-XYZ-analysis

    Group А В С

    X Bakery products,

    Vodka

    Meat and poultry,

    Fish

    Alcoholic beverage,

    Fruits, berries

    Y

    Sausage products,

    Milk, Dairy products,

    Confectionary, Soft

    drinks, Ice cream,

    Other foodstuffs,

    Household chemicals

    Wine, Cognac, Fish,

    Tea, Household

    chemicals

    Canned food, Champagne,

    Canned fruit and berries,

    Coffee, Household

    products

    Z Cereals and legumes,

    Cognac Beer

    Other non-food products,

    Cookware, Champagne,

    Electrical Goods Source: compiled by authors

    As a result of combining the results of the ABC analysis conducted having the

    parameter of the volume of commodity turnover in mind and XYZ-analysis, the

    products were divided into 9 groups of depending on the degree of influence on the

    final result and the stability and predictability of this result. Thus, there was formed

    the matrix AX, AY, АZ. Such goods include: bakery products, cereals and legumes,

    milk, dairy products, soft drinks, other foodstuffs, ice cream, pastry, sausage

    products, vodka. These goods require the most attention from a logistical point of

    view; they require careful planning, standardization of stock, daily accounting and

    control, constant analysis of deviations from the planned indicators. Individual

    management methods are applied to these categories. As for the categories BX, BY

    and BZ, they include wine, meat and poultry, cognac, fish, beer, tea, household

    chemicals. They also require an individual approach for decision-making. The goods

    of CX, CY and СZ groups are alcoholic beverages, fruits, berries, canned food,

    champagne, canned fruit, electrical appliances, coffee, cookware, household goods,

    other non-food products. The products of these groups must be constantly monitored,

    since they are the ones that could be non-sellers and the company makes losses

    because of them, that’s why it is necessary to avoid overstock of them.

  • 16

    Conclusions of the study. A detailed study of international and national

    standards showed that there are a number of distinctive features: in terminology,

    classification of reserves, assessment of stocks and their receipt, displaying

    information about stocks in the financial statements.

    Sales in the times of financial crisis in Ukraine are characterized by increasing

    competition, reduction and change in the product range. Therefore, the analysis of the

    optimum product range was carried out on the basis of ABC and XYZ analysis and

    the recommendations for stock management were developed. Their implementation

    will help to forecast sales, to reduce the risk of disruption of the activities of the

    enterprise and increase the efficiency of the enterprise stock management.

    References

    1. Retail-index all major retailers in Europe, available at: http://www.retail-

    index.com/Sectors/FoodRetailersinEuropeandworldwide.aspx (access date December

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    2. Azarian, O., Loktiev, E. and Olifirov, V. (2007), Orhanіzatsіia і tekhnolohіia

    torhіvlі [Organization and technology of Commerce], tutorial, Dmytrenko, Donetsk,

    Ukraine, 528 p.

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    http://pidruchniki.ws/12601206/marketing/organizatsiya_torgivli_-_apopiy_vv

    (access date December 25, 2016).

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    management”, available at: http://www.stattionline.org.ua/ekonom/49/6468-metodi-

    upravlinnya-asortimentom-tovaru.html (access date December 23, 2016).

    5. Vanian, P. “Stock management as an exact science”, available at:

    www.loglink.ru (access date December 25, 2016).

    6. Grishko, S.V. and Peresada, E.V. (2008), “Economic and mathematical

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    pіdpryiemstvamy mashynobudіvnoi haluzi: problemy teorіi ta praktyky : [zbirnyk

    naukovykh prats], no. 3 (3), pp. 38-50.

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  • 17

    7. Hutsul, І. (2008), “Marketing tools of managing sales of goods of

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    10. Kytaichuk, T.H. (2009), “The system of periodic and perpetual inventory”,

    Zbіrnyk naukovykh prats Podіlskoho derzhavnoho ahrotekhnolohіchnoho

    unіversytetu. Serіia: Ekonomіchnі nauky, Iss. 17, Vol. 2, pp. 160-163.

    11. Kramarchuk, S. (2007), “Ways of improving the methods of prospective

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    industry”, Ekonomіchnyi analіz : [zbirnyk naukovykh prats], Iss. 1 (17), pp. 222-225.

    12. Mіzhnarodnoyi standart bukhhalterskoho oblіku 2 [IAS 2], available at:

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    14. Nіkіtіna, O. (2007), “Product policy as an element of the strategy for the

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    15. Verkhovna Rada Ukrainy (1999), Pro bukhhalterskyi oblik i finansovu

    zvitnist v Ukraini [About accounting and financial reporting in Ukraine], Zakon

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  • 18

    dated 20.10.1999 no. 246, available at: http://zakon3.rada.gov.ua/laws/show/z0751-

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    2016).

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    Ekonomika, Moscow, Russia, 471 p.

    UDC 338.24:636 Ibatullin M.I.,

    cand. econ. sc., assoc. prof.,

    National University of Life and Environmental Sciences of Ukraine

    STATE SUPPORT OF PIG BREEDING IN UKRAINE: CURRENT

    STATE AND DEVELOPMENT PROSPECTS

    Current economic conditions for market functioning of pig production requires

    strengthening the state's role as an important factor in achieving economic growth

    and increasing social stability in the countryside.

    http://zakon3.rada.gov.ua/laws/show/z0751-99http://zakon3.rada.gov.ua/laws/show/z0751-99http://www.zakon.rada/http://www.zakon.rada/http://www.zakon.rada/

  • 19

    Taking into account the country's international obligations, the limitations of

    state budget, the achieved level of pig production and real purchasing power of the

    population, there is an objective need for a balanced and systematic approach in using

    the levers of economic regulation of the researched market, which would help

    neutralize and mitigate the negative effects of the market mechanism, the creation of

    conditions for long-term economic growth and providing food security of the

    country.

    Numerous publications of scientists, economists and managers of agricultural

    enterprises indicate the need for continued action for support of the mechanism of pig

    producers as one of the levers for removing social tensions in the countryside.

    The aim of the article is the development of theoretical principles and practical

    recommendations for the formation of an effective system of state support for pig

    producers.

    The following general scientific methods are used during the study, as analysis

    and synthesis, induction and deduction. In particular, the mechanism of VAT refund

    in the form of state support for agricultural enterprises through the analysis and

    synthesis of the study; through methods of induction and deduction by prospects of

    development of pig industry in Ukraine.

    It is established that the mechanism which operated until 2010, ensured

    transparency in the return of VAT in the form of state support for agricultural

    enterprises and towards households a zero rate is used, which stimulated them to

    increase sales volumes.

    It is proved that the current procedure of government support in the form of

    VAT refund is complex and opaque. As a result, processors the enterprises are

    delegated the right of calculation and allocation of public resources, formed at the

    expense of value added tax, from the sale of products made from pork put in live

    weight by agricultural producers.

    The basic reasons for ineffectiveness state support, which included

    compensation of interest on loans to agricultural producers, which operated until

    2012, are highlighted.

  • 20

    It is determined that the mechanism of state support of agricultural commodity

    pig production requires the complex formation to enhance the production of pig

    production in all categories of agricultural producers.

    The mechanism of state support of agricultural commodity of pig production is

    substantiated, which involves the introduction of a zero VAT rate for all categories of

    agricultural producers and the introduction of direct budgetary grants for the

    implementation of heavy pig private households.

    The obtained results are of research; including the proposed use of the need to

    use of public support through the use of “zero rate” of VAT, promote the formation

    of an effective mechanism to stimulate the production of pig production in both

    agricultural enterprises and private households.

    References

    1. Nesterenko, S.A. (2015), “The development of pig industry in the agricultural

    enterprises”, Visnyk Berdianskoho universytetu menedzhmentu i biznesu, no. 1 (29),

    pp. 80-86.

    2. Andriievskyi, V.Ye. et al. (2008), “State support of the livestock industry in

    line with WTO requirements”, Naukovo-praktychnyi zbirnyk “Posibnyk ukrainskoho

    khliboroba”, pp. 274-289.

    3. Chystov, S.M., Nykyforov, A.Ye., Kutsenko, T.F. ta in. (2010), Derzhavne

    rehuliuvannia ekonomiky [State Regulation of Economy], tutorial, 2nd edition,

    corrections and additions, KNEU, Kyiv, Ukraine, 440 p.

    4. Betlii, M. (2006), Ahrarnyi sektor Ukrainy na shliakhu do yevrointehratsii

    [The agrarian sector of Ukraine on the way to the European integration], monograph,

    IVA, Uzhhorod, Ukraine, 496 p.

    5. Sus, L.V. (2014), “State of the state financial support of animal production in

    Ukraine”, Visnyk ZhNAEU, no. 1/2 (43), vol. 2, pp. 186–193.

    6. Svynous, I.V. and Pidhornyi, A.V. (2014), “Current status and problems of

    production of pig breeding at the agricultural enterprises of Ukraine”, Innovatsiina

    ekonomika, no. 6 (55), pp. 77-81.

  • 21

    7. Orel, V.M. (2014), “Assessment of the present state and prospects of

    development of regional market of meat and meat products”, Ekonomichnyi analiz,

    no. 3, pp.70-74.

    8. Salamin, O.S. (2013), “The development of agriculture as a result of market

    regulation and of state regulatory impact”, Naukovyi visnyk Lvivskoho natsionalnoho

    universytetu veterynarnoi medytsyny ta biotekhnolohii imeni S. Z. Hzhytskoho, Seriia

    Ekonomichni nauky, vol. 15, no. 2 (56), pp. 355–362.

    UDC 339.13:631.173

    Skotsyk V.Ye.,

    cand. agricul. sc., doctoral candidate at the

    department of accounting and of taxation,

    Bila Tserkva National Agrarian University

    THEORETICAL AND METHODOLOGICAL PRINCIPLES OF

    MARKET FUNCTIONING OF AGRICULTURAL MACHINERY

    The most important part of market resources for agricultural production is

    market of agricultural machinery because the formation of the most important parts

    of fixed assets of agriculture – its technical base depends on the level of its

    functioning.

    The aim of the article is thedevelopment of theoretical, methodical positions

    and practical recommendations on the functioning of the market of agricultural

    machinery.

    General scientific methods are used during the study, in particular; analysis and

    synthesis – during the study of the functioning of the market of agricultural

    equipment; the method of induction and deduction – in determining the prospects of

    development of technology in agriculture.

    It is revealed that the level of the development of the agricultural machinery

    influences the technical base of agricultural production through price level on

    technology, their compliance with the purchasing power of rural producers, and weak

  • 22

    market development is its monopolization group of large suppliers that consumers

    dictate prices and delivery terms.

    It was established that during the development process of the agricultural

    machinery should take into account the specific of economic situation of agriculture

    complex and tendencies of its development and the state of technology and features

    to ensure agricultural producers.

    It is proved that the most important factor influencing the process of providing

    technology is natural and climatic factor that determines the final results of

    production (natural process, weather conditions, seasonality of production, etc.).

    Market agricultural machinery for a long time is at the stage of development

    and has not yet meet the demands of its main participants - rural producers and repair

    and technical enterprises as not fulfilling one of its most important tasks - specifically

    to bring together all those who want to buy and sell the agricultural machinery, to

    ensure economic parity for buyers and sellers, agreements on transparent and

    mutually agreed terms.

    Manufacturers of many important species and standard sizes of agricultural

    machinery (combine harvesters, tractors, etc.) are monopolists on the market of

    agricultural machinery.

    It should be noted that competition from foreign producers of machines

    enhanced in recent years. Regarding regional sellers (domestic manufacturers and

    independent distributors and dealers), thus certain types of equipment both domestic

    and foreign, they have a monopoly in the area of their activities, as well as technical

    repair on local and regional markets a range of services and other products.

    Development of strategic decisions on the formation of the market of

    agricultural equipment should be based on a systems approach, since only under this

    condition will be ensured obtaining maximum economic, organizational and

    management effect from their implementation.

    Suggestions to develop the theoretical and methodological principles and

    practical recommendations on the functioning of the market of agricultural machinery

    are substantiated.

  • 23

    The study of peculiarities for functioning the agricultural markets of

    technology strategy and development of the agricultural enterprises taking into

    account these features will increase their current activities and provide them with

    protection from adverse changes of environmental factors functioning.

    References

    1. Satyr, L.M. (2013), “Organizational and economic aspects of the logistics of

    agricultural enterprises”, Ahrosvit, no. 3, pp. 6–9.

    2. Ivanyshyn, V.V. (2011), Orhanizatsiino-ekonomichni zasady vidtvorennia i

    efektyvnoho vykorystannia tekhnichnoho potentsialu ahrarnoho vyrobnytstva

    [Organizational and economic principles of reproduction and effective use of

    technical potential of agricultural production], monograph, NNTs “IAE”, Kyiv,

    Ukraine, 348 p.

    3. Burkovskyi, I.D., Harkusha, O.M., Honcharenko, I.V. et al. (2000),

    Osnashchenist ahrarnoho sektoru APK tekhnikoiu ta zabezpechennia efektyvnoho yii

    vykorystannia v umovakh stanovlennia rynkovykh vidnosyn [Equipping of agrarian

    sector AIC of machinery and ensuring its efficient use in the conditions of formation

    of market relations], IAE UAAN, Kyiv, Ukraine,184 p.

    4. Ivanyshyn, V.V. (2011), “The development and functioning of the market of

    technical means for the agriculture of Ukraine”, Ekonomika APK, no. 3, pp. 78–82.

    5. Lutsenko, O.A. (2013), “Problems of formation of logistical support of

    AIC”, Zb. nauk. pr. Tavriiskoho derzhavnoho ahrotekhnolohichnoho universytetu,

    no. 1 (1), pp. 311–316.

    6. Naumenko, V.O. and Naumenko, I.V. (2013), “Assessment of the current

    state of security of the agricultural enterprises of Kharkiv region logistical

    resources”, Visnyk Kharkivskoho natsionalnoho ahrarnoho universytetu im. V.V.

    Dokuchaieva, Ser.: Ekonomichni nauky, no. 6, pp. 139–145.

    7. Mohylova M.M. (2016), Osnovni zasoby silskohospodarskykh pidpryiemstv:

    stan, otsinka, vidtvorennia [Fixed assets of the agricultural enterprises: condition,

    evaluation, reproduction], monograph, NNTs “IAE”, Kyiv, Ukraine, 404 p.

  • 24

    8. Bilousko, Ya.K., Tovstopiat, V.L., Mohylova, M.M. et al. (2008), Rozvytok

    rynku silskohospodarskoi tekhniky [Development of Agricultural Machinery Market],

    NNTs “IAE”, Kyiv, Ukraine, 132 p.

    UDC 338.439.02

    Kundieieva H.O.,

    cand. econ. sc., assistant professor of department of economic theory,

    National University Foods Technology

    FOOD SECURITY AND SOCIO-ECONOMIC DEVELOPMENT OF

    THE COUNTRY

    Transformation of the Ukrainian economic system brought up a task of

    ensuring national security in all its aspects, including food security. There are various

    approaches to the definition of food security, namely: philosophical approach, object

    approach, from a position of responsibility, philological approach. However, we

    propose to determine it by political economy approach, based on the vital importance

    of food for man, and the fact that in the complex structure of modern economic

    theory only political economy gives the underlying vision of economic

    developmentОшибка! Источник ссылки не найден.. This has allowed us:

    - to introduce the term "political economy of food" as the science of laws of

    development and management of production, distribution, exchange, and

    consumption of food in a particular historical-institutional context;

    - to provide the definition of food security – state of the economy, in which a

    set of socio-economic relations of all economic actors in order to ensure food

    products is a guarantee of compliance of consumption amount (both in quality and

    quantity) to the physiological norms, which provides nation's health and active

    working life and ensuring of maximum life expectancy.

    This approach make it possible to determine responsibility in food security

    ensuring not only at the State level, but also at the level of enterprises (food

    producers and distributors) and consumers. This definition gives us a possibility to

    specify responsible ones for: availability of food – enterprises, State; stability

  • 25

    ensuring – State, enterprises; availability – due to low personal income we believe

    that the main role belongs to the State (defining of social guarantees minimum), and

    the second role – to the manufacturer; usage – consumers, enterprises, State; this

    sequence we explain due to the fact that the consumer has to shape the demand on

    food market, and in accordance to this the State should decide what contributions and

    benefits the consumer or manufacturer would gain. Responsible attitude to health

    should become a forming element of the demand on the food market.

    Mechanisms of impact of health on the economy and, in the long term, on the

    economic growth consist of: improving of work productivity, increasing the work

    offer, improvement of employees' professional skills due to high-quality of education

    and training, increasing of savings that you can invest in the physical and intellectual

    capital. However, the management of health resource is impossible without its prior

    assessment. The peculiarity of concept of health is that it is extremely difficult to

    quantify, even on an intuitive level, everyone has his or her own ideas what does it

    mean.

    In our opinion, to assess the public health we need to use indicators that would

    determine health in the context of food security, above all, healthy life expectancy

    and mortality from diseases, which are significantly affected by the food and culture

    of food.

    In order to determine the nature of the relation between the population health

    and GDP dynamics we studied the dependence between GDP and life expectancy

    (the result is a direct strong dependence), the number of the dead (the result is the

    inverse of the strong dependence); the dependence between change in GDP and

    natural increase/decrease of the population (there is no dependence). Nation's health

    strengthening, namely: increasing of life expectancy and reducing of number of dead

    are the additional factors in the economic growth of Ukraine. Based on the principles

    of food safety we investigated the relationship between life expectancy (both sexes)

    and caloric value of daily diet and caloric value of food products of animal origin that

    are consumed per day. According to the obtained dependence: if a person would be

    able to consume the physiological norm of calorie of animal origin, then the forecast

  • 26

    for the life expectancy is 78.1 years (in 2015 life expectancy of average Ukrainian

    was 71.38 years, and level of calorie consumption of food products of animal origin

    was shrunk almost to the level of 2009).

    Significant influence of food consumption on human health transforms the

    problem of food into the most urgent global problem of humankind, not only as a

    demographic, but as economic one as well, primarily because growth of the life

    expectancy causes the GDP growth of the country. Ukrainian Government should

    take a slogan "healthy economy – healthy country – healthy people" as a strategic

    goal of the country development.

    References

    1. Altukhov, A.I. (2006), Natsionalnaia prodovolstvennaia bezopasnost:

    problemy i puti ikh resheniia [The National Food Security: Challenges and Solutions]

    Izdatelstvo FGUP «VO Minselkhoz Rossii», Moscow, Russia, 159 p.

    2. Conway, G. and Barber, E. (1990), After the Green Revolution” Sustainable

    Agriculture for Development, London, Great Britain, 205 p.

    3. Korolev, I., Zhukovskaia, V. and Chertko, N. (2007), “Import and food

    security of Russia”, Mirovaia ekonomika i mezhdunarodnye otnosheniia, no. 11, pp.

    13-20.

    4. Ortega, Kh. (1989), “Revolt of the masses“, Voprosy filosofii, no. 4, pp. 114-

    155.

    5. Marshall, A. (1993), Printsipy ekonomicheskoy nauki [The principles of

    economics], Progress, Moscow, Russia, 594 p.

    6. Bloom, David E., Canning, David and Jamison, Dean T. (2004), “Health,

    wealth and welfare”, Finance and development, no. 41, pp. 10-15.

    7. Prokhorov, B.B., Gorshkova, I.V., Shmakov, D.I. and Tarasova, E.V. (2007),

    Obshchestvennoe zdorove i ekonomika [Public health and economy], MAKS Press,

    Moscow, Russia, 292 p.

    8. Glossariy terminov po voprosam ukrepleniia zdorovia (1998), [Glossary of

    Health Promotion], Geneva, Switzerland, 48 p.

  • 27

    9. Ofitsiinyi sait Derzhkomstatu Ukrainy [The official site of the state statistics

    service of Ukraine], available at: http://www.ukrstat.gov.ua (access date December

    16, 2016).

    10. Kabinet Ministriv Ukrainy (2011), Zdorovia – 2020: ukrainskyi vymir

    [Health - 2020: Ukrainian Dimension], Rozporiadzhennia Kabinetu Ministriv

    Ukrainy dated 31.10.2011 no. 1164-p, available at: http://w1.c1.rada.

    gov.ua/pls/zweb2/webproc4_1?pf3511=49269 (access date December 16, 2016).

    11. Vsemirnaia organizatsiia zdravookhraneniia [The official site of WHO],

    available at: www.euro.who.int/pubrequest (access date December 16, 2016).

    12. Kisambunh, A.R. (1995), “Women: the Foundation of food security. The

    report FPR about food policy”, available at:

    http://www.fao.org/docrep/meeting/026/MD776R.pdf (access date December 16,

    2016).

    13. Tutelian, V.A., Vialkov, A.I., Razumov, A.N. et al. (2010), Nauchnye osnovy

    zdorovogo pitaniia [Scientific basis for a healthy diet], Izdatelskiy dom «Panorama»,

    Moscow, Russia, 816 p.

    14. Zubar, N.M. (2010), Osnovy fiziolohii ta hihiieny kharchuvannia, [Basic

    physiology and nutrition hygiene], textbook, Tsentr uchbovoi lsteratury, Kyiv,

    Ukraine, 336 p.

    15. Zdorovoe pitanie – problema ukrainskoi natsii [Healthy Eating - the problem

    of the Ukrainian nation], available at: https://peoplefirst.org.ua/uk/articles/healthy-

    nutrition-the-problem-of-the-ukrainian-nation (access date December 16, 2016).

    16. Isaev, V.A. (2011), Fiziologicheskie aspekty pishchevareniia i pitaniia

    [Physiological aspects of digestion], Akademiia standartizatsii, metrologii i

    sertifikatsii, Moscow, Russia, 63 p.

    http://www.fao.org/docrep/meeting/026/MD776R.pdfhttps://peoplefirst.org.ua/uk/articles/healthy-nutrition-the-problem-of-the-ukrainian-nationhttps://peoplefirst.org.ua/uk/articles/healthy-nutrition-the-problem-of-the-ukrainian-nation

  • 28

    UDC 330.1:330.342+316.42

    JEL: А14, В41, N01, О15, Р51

    Shevchyk B.M.,

    econ. sc., assistant professor of department

    of theoretical and applied economic,

    Lviv University of Trade and Economics

    LOGIC OF THE WAVE: PASSIONARY AND ENTROPY IN THE CYCLE

    OF ECONOMIC DYNAMICS

    The research is devoted to the analysis of the nature of an economic cycle, the

    dynamics of which is affected by socio-cultural processes. The culture is seen not

    only as an integrative system that sets values and goals, but as a bipolar field of the

    paternal ensemble of social reproduction projects. The bifurcation, which causes the

    wave deployment, is the embodiment in the form of a paternal project of socio-

    economic reproduction of an innovative and paradigm project of the socio-economic

    development. The process of innovation diffusion, though it is a contour of

    intensifying feedback of economic growth, actually starts three entropy phases of the

    economic dynamics cycle: fracture, inertia and obscuration. The authors ground the

    mechanism of entropy, which is manifested both at the microeconomic level of basic

    paternal business-triads functioning and at the macroeconomic level of the paternal

    triad: “power – wealth – knowledge”. Each micro- and macro- paternal triad has a

    universal structure, including an organizational pattern, a pattern-amplifier and a

    homeostatic pattern. Since the latter one provides a goal achievement, it acquires the

    status of an organizational one, further ensuring profitability by replacing ligatures

    with simulacra in the field of catallaxy influenced by the profit rate reduction through

    innovation mimesis. Being an innovative project in the beginning, materialized in the

    accumulation of industrial capital, an economic cycle evolves in a pattern-

    simulacrum phase of financial usury at the microeconomic level and is modified in

    the obstructive phase in an extractive self-reproductive closed socio-economic

    system. At the mega-economic level this system is crystallized in an entropy global

    chiliastic project that self-reproduces due to the action of an “iron law of oligarchy”

    regardless of rotations of pro-government opposition elites.

  • 29

    The historical duration of an obstructive phase is caused by the volume of

    passionate energy capable of producing innovative cognitariis performing not only

    structural, but also essential changes of existing forms of economic nature. These

    essential changes occur in the regeneration phase of the cycle of socio-economic

    dynamics and mean: at the mega-level – the implementation of a noumenal and

    ideation, innovative and paradigm project of the alternative economic development;

    at the macro-level – the activation of a “knowledge” pole in the macro-paternal triad

    in the status of an organizational one; at the meso-level – the institutionalization of

    the inclusiveness of cognitive resources; at the macro-level – the recognition of the

    subject of new combinations in the status of an organizational pattern of the basic

    business-triad of economic reproduction.

    The paternal practices of economic systems in polarized socio-cultural space

    are considered. The fluctuations of economic systems are grounded by simulacrum

    accumulation in paternal modeling of socio-economic reflection due to the

    substitution of an integrative pater for his antipode. Neo-economy is defined as a

    paradigm design of ideation culture where the essential basis of the word’s value as a

    commodity is its ontological novelty. The scientific novelty of the research lies in:

    firstly, the definition of an entropy mechanism of pattern substitution in the structure

    of business triads; secondly, the definition of the space of socio-cultural fluctuations

    as a prerequisite for the essential changes of the functioning of economic systems;

    thirdly, the hypothesis development that the noo-economy of ideation culture arises

    as a result of the modifications of a cognitive cover of a paternal core and is

    accompanied by the emergence of such a variant of catallaxy where the source of the

    information product value is the essence dimension of being narratives given through

    noumenon-concept and expressed by a sign-image-mediator in the structure of a

    word-symbol of the ideation culture. The practical significance of the theoretical

    results lies in the fact that the consideration of socio-cultural characteristics of

    fluctuations in economic development processes minimizes those externalities that

    reproduce the vicious circles of economic extractions, increasing economic

    contradictions.

  • 30

    The hypothesis of probability of the cognitive noo-economy as an ideation

    socio-cultural project is developed, where the market value of the word as the main

    product of manufacturing of the information economy will be determined by the

    ontological novelty of a noumenal concept given for knowledge through an image-

    mediator.

    References

    1. Adzhemoglu, D. and Robinson, Dzh. (2016), Chomu natsii zanepadaiut

    [Why nations fail], Nash format, Kyiv, Ukraine, 440 p.

    2. Bauman, Z. (2008), Hlobalizatsiia. Naslidky dlia liudyny i suspilstva

    [Globalization. The consequences for the individual and society], translated by I.

    Andrushchenko, Vydavnychyi dim “Kyievo-Mohyliaska akademiia”, Kyiv, Ukraine,

    109 p.

    3. Bodriiar, Zh. (2004), Symvolichnyi obmin i smert [L’echange symbolique et

    la mort], Kalvariia, Lviv, Ukrainе, 376 р.

    4. Haidegger, M. (2007), Dorohoiu do movy [Unterwegs zur sprache], Litopys,

    Lviv, Ukrainе, 232 р.

    5. Halchynskyi, A.S. (2013), Politychna nooekonomika: nachala onovlenoi

    paradyhmy ekonomichnykh znan [Political nooekonomyks: principles renewed

    paradigm of economic knowledge], “Lybid”, Kyiv, Ukrainе, 470 р.

    6. Genon, R. (2011), Tsarstvo kolichestva i znameniіa vrememi [Le regne de la

    quantite et les signes des temps], Translated by T.B. Liubimov, Belovode, Moscow,

    Russia, 304 р.

    7. Gumilyev, L.N. (2001), Etnogenez і biosfera Zemli [Еthnogenesis and

    Вiosphere of the Earth], OOO “Izdatelstvo AST”, Moscow, Russia, 560 р.

    8. Hamfris, M., Saks, D., and Stiglits, D. (2011), Kak izbezhat resursnogo

    prokliatiia [How to avoid the resource curse], Translated by N. Avtonomova,

    Izdatelstvo Instituta Gaydara, Moscow, Russia, 464 р.

    9. Kantor, K. (2002), Dvoinaia spiral istorii: Istoriosofiia proektizma. [The

    double helix history: Historiosophy proectism], Vol. 1. Obshchie problemy, Yazyki

    slavianskoy kultury, Moscow, Russia, 904 р.

  • 31

    10. Kastels, M. (2007), Internet-halaktyka. Mirkuvannia shchodo Internetu,

    biznesu i suspilstva [The Internet Galaxy. Reffections on the Internet, Business and

    Society], “Vydavnytstvo “Vakler” u formi TOV, Kyiv, Ukrainе, 304 р.

    11. Kyzym, M.O. and Matiushenko I.Yu. (2011), Perspektyvy rozvytku i

    komertsializatsii nanotekhnolohii v ekonomikakh krain svitu ta Ukrainy [Prospects of

    development and commercialization of nanotechnologies in the world’s countries

    economies and Ukraine], monograph, VD “INZhEK”, Kharkiv, Ukrainе, 392 р.

    12. Kondratev, N.D. (1989), Problemy ekonomicheskoy dinamiki [Problems of

    Economic Dynamics], Ekonomika, Moscow, Russia, 526 р.

    13. Meyson, P. (2016), Postkapitalizm: putevoditel po nashemu budushchemu

    [PostCapitalism: A Guide to Our Future], Ad Marginem Press, Moscow, Russia, 416

    р.

    14. Pauli, G. (2012), Synia ekonomika: 10 rokiv, 100 innovatsii, 100 miloniv

    robochykh mists [The Blue Economy: 10 years, 100 Innovations, 100 million jobs],

    Risk Reduction Foundation, 320 р.

    15. Piketti, T. (2016), Kapital u XXI stolitti [Capital in the Twenty-First

    Century], Nash Format, Kyiv, Ukrainе, 696 р.

    16. Rainert, E.S. (2014), Yak bahati krainy zbahatily … i chomu bidni krainy

    lyshaiutsia bidnymy [As rich countries are better … and why poor countries remain

    poor], Tempora, Kyiv, Ukrainе, 444 р.

    17. Rudenko, M. (2015), Energiia progresu. Vybrani pratsi z ekonomiky, filosofii

    i kosmolohii [Energy progress. Selected works in economics, philosophy and

    cosmology], Vydavnytstvo “KLIO”, Kyiv, Ukrainе, 680 р.

    18. Saks, Dzh.D. (2011), Konets bednosti. Ekonomicheskie vozmozhnosti

    nashego vremeni [The End of Poverty. Economic possibilities for our time],

    Izdatelstvo Instituta Gaydara, Moscow, Russia, 424 p.

    19. Sorokin, P.A. (2006), Sotsialnaia i kulturnaia dinamika [Social and cultural

    dynamics], Astrel, Moscow, Russia, 1176 р.

  • 32

    20. Soto de, E. (2009), Zahadka kapitalu. Chomu kapitalizm peremahaie lyshe na

    Zakhodi i nide bilshe [The Mystery of Capital. Why Capitalism triumphs in the West

    and Fails Everywhere Else], Nika-Tsentr, Kyiv, Ukrainе, 232 р.

    21. Starikov, N. (2010), Kryza: yak tse robytsia [Crisis: What It Is], “Sammyt-

    Knyha”, Kyiv, Ukrainе, 312 р.

    22. Toffler, E. (2008), Nova paradyhma vlady. Znannia, bahatstvo, syla [The

    new paradigm of power. Knowledge, wealth, power], Akta, Kyiv, Ukraine, 560 р.

    23. Fridman, T. (2008). Svit plaskyi! [The World is Flat!], Akta, Kyiv, Ukrainе,

    675 р.

    24. Shumpeter, Y.A. (2011), Teoriia ekonomichnoho rozvytku. Doslidzhennia

    prybutkiv, kapitalu, kredytu, vidsotka ta ekonomichnoho tsyklu [The theory of

    economic development. An inquiry info profits, capital, credit, interest, and the

    business cycle], Vydavnychyi dim “Kyievo-Mohyliaska akademiia”, Kyiv, Ukraine,

    242 р.

    ІI. Economy and enterprises management

    UDC 65.011.1:658.152

    Bakay V.Y.,

    cand. econ. sc., assistant professor of department

    of business economics and entrepreneurship,

    Khmelnitsky National University

    STRATEGY OF THE SUSTAINABLE DEVELOPMENT OF THE

    ENTERPRISE TAKING INTO ACCOUNT THE LEVEL OF ITS ECONOMIC

    SECURITY

    Contemporary economic conditions necessitate changes in the strategies of

    business development, in connection with which the primary objective is the

    formation and development of theoretical and methodological basics of

    management and strengthen the strategic economic security of the enterprise,

    which is based on a conceptual representation of the organization as a functioning

    business model. In conditions of Ukrainian reality, any company in need of such

  • 33

    transformation of the management system, which would allow to realize the

    program of economic growth, increased economic security through the creation of

    flexible system of response to external and internal threats to business

    development.

    After determining the level of economic security of the enterprise in context

    of sustainable development strategies required to seek and establish strategic

    vision, by which we mean the ability of the company to maintain and increase the

    economic security of their systems at the expense of internal reserves, i.e. to make

    the transition from a lower security level to higher, changing the field of economic

    security:

    1. Area of critical economic security characterizes the status of the company is

    below the critical level of security. Should apply recovery strategy safe condition

    or liquidation of the company.

    2. Field low economic security characterizes the condition of the enterprises

    above the critical level, but below the frameworks lowest level of economic

    security. Used recovery strategy safe condition.

    3. The normal field of economic security is characterized by the condition of

    the enterprise is above the low level but below the framework parameters of the

    normal level of economic security. Use the strategy of neutralization of the existing

    threats.

    4. The field of high economic security is framed with normal and high levels

    of economic security. Applies the strategy to prevent the escalation of destabilizing

    factors in the threat.

    5. In addition, there should be a limit to the economic security of the

    enterprise, which defines a maximum high security.

    So, the next stage of implementation of the strategy is to assess different

    strategic perspectives in relation to the fields of security that are possible options

    for strategic management of prospective development of the enterprise at the

    expense of internal reserves. Such reserves we propose to find, based on the

  • 34

    solution in terms of system dependencies the main components of the strategic

    economic security of enterprise (business processes, finances, contractors and

    staff) the main most dangerous of threats to economic security. To do this, select a

    specific enterprise development strategy, worked out the mechanism of its

    implementation. From the above comes the concept of the sustainable development

    strategy of the enterprise based on the level of its economic security.

    In this approach, the complete vision of the entire process of strategy

    formation. This concept allows for a high level to organize and direct all work on

    the formation and implementation of strategy in a single direction, concentrate all

    resources on achieving the intended long-term goals, and to ensure the

    involvement of as top management staff and middle managers, ordinary workers,

    which reinforces the interest of the latter in providing better results and creates a

    sense of involvement in the achievement of common corporate goals.

    Thus, enhancing the strategic economic security of enterprises can be

    achieved through the implementation of programs that allow you to change the

    security fields with a low (unsafe) at the highest (safe), which cover all the

    necessary measures, contain plans for the elimination of unprofitable enterprises,

    creation of a flexible production structure, restructuring of supply chains and sales,

    the efficient use of capacity, the correctly chosen strategy of sustainable

    development. While important to development, implementation and monitoring of

    the process of formation of strategy of development of the enterprise taking into

    account its level of economic security that will ensure a systematic assessment,

    analysis, and control of the decisions and changes happening in the enterprise.

    References

    1. Azarova, S.P. (2010), “Deploying enterprise development strategy based on

    the balanced scorecard”, Problemy ekonomiki, finansov i upravleniia proizvodstvom,

    no. 29, pp. 91-95.

    2. Andreeva, A.A. (2010), “Types and elements of strategy of development of

    the enterprise”, Vestnik Volzhskogo universiteta im. V.N. Tatishcheva, no. 20, pp.

    186-192.

  • 35

    3. Kogdenko, V.G. and Melnik, M.V. (2012), Upravlenie stoimostiu kompanii.

    Tsennostno-orientirovannyi menedzhment [The company's cost management. Value-

    oriented management], YuNITI-DANA, Moscow, Russia, 447 p.

    4. Lokhanova, N.V. (2005), “The control system as economic security of

    enterprise: problematic issues, the concept of development”, Ekonomіst, no. 2, pp.

    52-56.

    5. Saienko, M.H. (2006), Stratehіia pіdpryiemstva [Business Strategy],

    textbook, Ekonomіchna dumka, Ternopіl, Ukraine, 390 p.

    6. Ayvazian, S.A., Balkind, O.Ya., Basnina, T.D. et al. (1998), Strategii

    biznesa: analiticheskiy spravochnik [Business Strategy: Analysis Handbook],

    KONSEKO, Moscow, Russia, 780 p.

    7. Fomіchenko, І.P. and Barkova, S.O. (2013), “Formation of management of

    economic security on the enterprises of Ukraine”, Ekonomіka ta upravlіnnia

    pіdpryiemstvamy mashynobudіvnoi haluzі: problemy teorіi ta praktyky, no. 3(23), pp.

    57-66.

    8. Frolova, V.V. (2009), “Systematics approach to the classification of the

    enterprise development strategies”, Vestnik Volzhskogo universiteta im. V.N.

    Tatishcheva, no. 17, pp. 28-37.

    UDC 330.101.5:330.131.7:330.34:658:339.944

    Dub B.S.,

    graduate student at the department

    of management and economic security,

    Bohdan Khmelnitsky National University of Cherkasy

    INTEGRATION AND SYNERGY OF MANAGEMENT TYPES FOR

    IMPROVING ENTERPRISE ECONOMIC SECURITY SYSTEM

    The quality of management influence efficiency of production, the reputation

    of the organization, customer satisfaction, economic security of enterprise and state.

    In the current market conditions, the need for management of economic security

    system is not in doubt, and it is necessary to develop a clear theoretical basis and

  • 36

    identify best practices. Purpose of scientific article is Justification theoretical-

    methodological and practical framework for integration, synergistic management to

    improve the system of enterprise economic security. Monographic method was used

    to determine the available ways to create an integrated management system;

    theoretical generalizations, synthesis and analysis, graphical method were used to

    justify all kinds of models to integration management for a positive synergistic effect

    in improving the enterprise economic security.

    For cooperation with foreign organizations, access to international markets

    implementation of an integrated management system is a necessary step. Successful

    certification helps to ensure quality assurance for not only products, but also the

    company and its staff. The integrated system provides advantages in management of

    quality, environmental friendliness, personnel and industrial safety, human resources,

    finance, information, risk and security. This definite way integrated management

    system helps to solve the strategic task of increasing the company's market value and

    generally increases competitiveness.

    It was proved that the management integration became demand to the company

    survival. There are determined several international standards that can be used in the

    formation of integrated management systems, but none of them takes into account all

    existing types of management.

    We emphasize the importance of taking into account all types of management

    in governance of enterprise economic security system – a comprehensive study of

    threats in all functional components helps protect enterprise in the most reliable way.

    After all, every time each management decisions have an impact on all areas of the

    company - financial, human, information, material and other resources. And the

    inclusion of risk management to integrated system is necessary.

    There was developed author's model of integration management types to

    ensure enterprise economic security that unlike existing ones, considers the aspect of

    protection against threats and combines all kinds of corporate governance that

    promotes synergetic effect. Shaped approach to integration of management types to

    ensure enterprise economic security - the main are risk management, financial, crisis

  • 37

    and strategic management, to which are added all kinds affecting various aspects of

    the organization (human resources, manufacturing, information management, etc.).

    Thus in general, it is important not only to combine (synthesize) the types of

    management, but also to achieve the desired results, successfully implement the

    strategy of the company, to provide a positive synergistic effect of co-operation of all

    subsystems of the company (to build a “"fence” for “building” - a system of

    economic security). Synergetic effect is that the individual elements together reach a

    larger, better results than could alone (so called “1 + 1 = 3” – the whole is more than

    the sum of parts). One of the prerequisites for this are using all available resources:

    financial, human, information, etc., and agreed coordination of all actions.

    Integrated management system created by the proposed model promoting the

    economic security of the enterprise may be used in enterprises of any industry and

    scale, as in some way these types of control are used everywhere and in all

    circumstances, and their purposeful integration improves state of enterprise economic

    security system.

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    Management System”, Yakist tekhnolohii ta osvity, no. 2, pp. 67-70.

    12. Luchyshyna, K.L. (2010), “Basics of creating an integrated system of quality

    management at agricultural enterprises”, Ahrosvit, no. 21, pp. 56-60.

    13. Martynov, L.M. (2010), “Menedzhmentology – science of complex

    management species”, Mezhdunarodnyy zhurnal eksperimentalnogo obrazovaniia,

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    14. Shevtsova, H.Z. (2015), “Features of introducing the concept of organized

    synergy in business management”, Molodyi vchenyi, no. 11 (2), pp. 150-156.

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    https://www.nsf.org/newsroom_pdf/Standard_Synergy_White_Paper.pdfhttp://www.techstreet.com/standards/the-integrated-use-of-management-system-standards?product_id=1571708#producthttp://www.techstreet.com/standards/the-integrated-use-of-management-system-standards?product_id=1571708#product

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    UDC 336.144.2:658.15

    Nestor O.Yu.,

    graduate student at the department of finance, monetary circulation and credit,

    faculty of economics,

    Ivan Franko National University of Lviv

    MODERN FEATURES OF FORMATION OF FINANCIAL STRATEGY OF

    UKRAINIAN ENTERPRISES

    Purpose is studied the nature, objectives and features of the modern

    development of the financial strategy of economic entities of Ukraine.

    To solve the problems raised in the study used the general scientific and

    specific methods of scientific knowledge: tabular method (for visual presentation of

    the results of the study), methods of induction and deduction (definition of the nature

    of basic terms), the method of dialectical cognition (the study of financial strategy of

    Ukrainian enterprises), methods of theoretical generalization and system analysis (for

    systematization of approaches to financial strategy).

    It is proved that the financial strategy plays a key role in determining the trends

    of the enterprise’s financial status and their future financial opportunities. Through

    effective financial strategies entities provide a competitive advantage in the market

    and, consequently, increase profitability and market value.

    The following definitions are proposed: financial strategy is one of the most

    important functional strategies, which is a set of actions to achieve the financial goals

    of economic and efficient use of resources; synergistic effect of the financial strategy

    – the conformity of goals and objectives of the financial strategy with the general

    strategy of enterprises, and the result is improving both the financial and general

    strategy effectiveness.

    Results of the study can be used by scientists and practitioners to deepen

    understanding of the nature of the financial strategy and