sustainable food pavilion | expo milano...
TRANSCRIPT
Sustainable Food Pavilion | Expo Milano 2015
Our vision of abundance
Sustainable Food Pavilion | Expo Milano 2015
As our population reaches 9 billion
in 2050, we ask ourselves, how will
we feed our world?
2
Global challenges demand
global engagement.
“The converging scarcity and challenge of providing food, water and energy represents the most critical intersection of issues for the world today.”
– Deborah Wince Smith, President & CEO, Council on Competitiveness
Innovation in food cultivation and
production, improved methods of
conventional and enhanced breeding,
as well as improvements in food safety,
packaging and distribution, come with
a promise to provide abundant,
nutritious food for all.
Reaching for abundance,
2015 and beyond...
3 4
A global event, a global food movement.
Expo Milano 2015
• Attracting over 20 million to Expo 2015• Reaching 1 billion worldwide• Uniting 140 nations • 420 acre site in Milan, Italy, centrally located• Convenes for 6 months, May – October 2015
5
Sustainable Food Pavilion95,000 sq. ft./8,888 sq. m.
* Source: Expo Milano 2015 estimates
6
In 2015, the world will turn its attention to
Expo Milano 2015, the largest event ever
organized around food, reaching over
one billion* people worldwide.
5 8
Engaging one billion
to feed nine billion.7
Aligning thought leaders and policy makers
around a cohesive course of action
Reach: 20,000 global leaders
Educating the public through discovery
and exploration
Reach: 9.5 million pavilion visitors
Motivating worldwide audience to make
a difference
Reach: one billion people
Sustainable Food Pavilion | Expo Milano 2015
Welcome to the
Sustainable Food Pavilion
Sustainable Food Pavilion | Expo Milano 2015
Sustainable Food Pavilion | Expo Milano 2015
9
A Summit Series convenes leaders
throughout the world to develop
an aligned action plan
Beginning now, Global Food Summits
will frame the discussion on food, advancing
a growing consensus that solutions are possible
and that we face an historic opportunity
for breakthrough change.
A time for real solutions.
10
Already at the table are The World Bank, the Council on Competitiveness, Global Alliance on Food Security Research, AGree, University of California, Davis – and a growing number global visionaries and research institutions.
Sustainable Food Pavilion | Expo Milano 2015
11
Nashville, one of the most forward-thinking cities in North America, hosts the first Global Summit
The first Global Food Summit –
Nashville, November 14 and 15, 2012
12
Culminating at Expo 2015, the series of
Global Food Summits on Sustainable Abundance
will continue around the world, aligning economically
and socially viable solutions that can assure safe
and nutritious food for everyone on earth.
Sustainable Food Pavilion will provide
a six-month opportunity for the public to experience
and understand new innovations and science-based
solutions that hold the best promise for a sustainable
and abundant future.
Presentations at the Sustainable Food Pavilion
will reach visitor audiences of 2.4 million* and over
one billion* through extended media exposure.
(Sources: Diplomatic Courier and Expo Milano 2015)*
Sustainable Food Pavilion
at Expo 2015
13 14
Reaching for abundance.
LEVEL 1:
Atrium, Press and Conference Center
Thought leaders discuss the latest game-
changing innovations and scientific discoveries
in our Conference Center. Educational
exhibits actively engage international visitors
of all ages.
Ground LevelEarth Atrium, Press Center and Sustainability Auditorium Complex
• Pavilion Grand Entrance• Earth Atrium Showcase (semi-permanent)*• Conference Center Complex (175-seat auditorium, complete multi-media services)*
• Museum-style retail store, fully merchandised
* Event facilities and exhibitor spaces16
Visitors enter the Pavilion to enjoy exhibits
and live demonstrations or to attend
conferences, film screenings, entertainment,
events and presentations inside our
state-of-the-art Sustainability Auditorium.
Sustainable Food Pavilion | Expo Milano 2015
15
Sustainable Pathways LevelInteractive Exhibits and Theatre
• 17,000 daily visitors, estimated• Grand Entrance Ramp with three-story electronic Cornucopia display
• Continuous interactive experiential exhibits (20,000 sq. ft.)
• Sponsored Pathways Exhibits*• Immersive Motion Theatre• Exit Diorama, “The Importance of You”
* Event facilities and exhibitor space14
LEVEL 2:
Sustainable Pathways Exhibition
Lively, interactive, hands-on exhibits, simulated
scenarios and virtual demonstrations lead
visitors to a broader understanding of the
challenges choices and solutions for feeding
our world.
18
Sustainable Food Pavilion | Expo Milano 2015
17
Exhibits and visitor experiences
feature successful real-world models
and demonstrate their impact on
society.
SkyVista Level with exclusive glass verandaPrivate Event and VIP Facilities with Rooftop Balcony*
• Secure access area—entire floor for VIP use* 350 seat capacity (15,500 sq. ft./1,430 sq. m.)
• Concierge Desk staffed for reception and hospitality• Business Center with fully-equipped conference rooms and workspaces
• Press Center with insert stage and workstations• Sustainability Lounge for dining, events and seminars• Two stages, full kitchen and bar • Glass Veranda and balconies for events and presentations• Gallery Showcase areas for flexible displays
* Private event facilities and exhibitor spaces are located throughout the entire floor 20
LEVEL 3:
SkyVista Event Center
Special guests, official delegations and press
are welcomed for meetings and rooftop dining.
A specialized venue for VIP gatherings and
high-level discourse encourages global
collaborations for food sustainability.
A private, secure access floor facilitates
events and discussions, with staff and
services to accommodate the needs of
special guests and international dignitaries.
Sustainable Food Pavilion | Expo Milano 2015
19
Demonstration gardens and the
building’s NetZero energy systems
feature sustainable activities that can
reduce our global footprint.
Sustainable Food Pavilion | Expo Milano 2015
21
Plaza LevelExterior Exhibits, Gardens and Food Plaza
• Open-air classrooms and celebrity chef demonstration kitchens*• Slow and Fast Food Plaza with open-air eating area• Sustainable Systems Walkway and Dashboard• Demonstration gardens with water features• Exterior exhibits, aquaculture, rain capture and kinetic wind power
* Event facilities and exhibitor spaces
PLAZA LEVEL:
Sustainable Systems and Gardens
Visitors pass through an expansive outdoor plaza
surrounded by learning gardens and kintetic wind
energy and water features. A centrally located open
air food court invites 37,000 daily visitors to relax
on the open terraces, view live events and and enjoy
cultural food demonstrations.
22
23 24
The time is now for real solutions.
Experts agree that the next 3 to 5 years will be critical.
Needed is a neutral convener to bring together the
world’s leading thinkers and policy makers in
productive, science-based discussions that will guide
us to a sensible, economically viable foundation
for global collaboration.
Sustainable Food Pavilion integrates:
Sustainable Food Pavilion Expo Milano 2015
Sustainable Food Pavilion is a uniquely
themed cornerstone global pavilion
building at Expo Milano 2015, with
interactive exhibits, theatre, press and
conference center, restaurants, retail
store and private event
Sustainable Food Pavilion Summits and Symposia Global Summit Series on Sustainable
Food Abundance leads up to the
opening of Expo Milano 2015 and
continues with symposia and
conferences for six months during Expo.
Sustainable Food Pavilion | Expo Milano 2015
Sustainable Food Pavilion Virtual Pavilion
Global Online Experience enables users
from around the world to visit and in-
teract with exhibits, gaining an in-depth
understanding of research, stories and
innovations.
Sustainable Food Pavilion Leadership
Board of DirectorsJuan Pablo Cavelier | Chairman—Milano, ItalyGustavo Gaviria Angel | Director—Bogota, ColombiaSidney Rittenberg, Sr. | Director—Fox Island, WashingtonRalph I. Miller | Treasurer—Shanghai, ChinaCynthia H. Barbera | Secretary—San Francisco, California
Executive CommitteeJuan Pablo Cavelier | Executive Director—Milano, ItalyRalph I. Miller | Executive Producer—Kentfield, California and Shanghai, ChinaCheryl E. Harrison | Director of Development and Partnerships—San Francisco, California
Global Conferences & SymposiaDr. Scott T. Massey | Director Global Conferences & Symposia—Nashville, Tennessee
Global Development & FundraisingChuck Albers | Senior Director, Global Strategic Alliances—Seattle, Washington and Shunde, China Cheryl E. Harrison | Director of Development and Partnerships—San Francisco, California
Expo Milano 2015 Program CommitteeMatteo Gatto | Chief, Expo Theme Pavilions Architect—EXPO Milano, ItalyStefano Bracciantini | Thematic Spaces Department—EXPO Milano, ItalyGloria Zavatta | Partners Development, Sustainability Leader—EXPO Milano, ItalyViviane Urnau | Contributor Programmatic Development—Santa Catarina, BrazilGraciela Reyes | Contributor Programmatic Development—Mexico City, Mexico
Design and EngineeringJeremy Metz, AIA, LEED AP | Lead Architect—Shanghai, China (www.studio-san.com)Peter B. Lewis | Visitor Experience Design and Storytelling—Seattle, Washington (www.audisee.com)Douglas Trumbull | Ride and Imaging Systems Design—Southfield, Massachusetts (www.douglastrumbull.com)Jeff Carino | Visual Branding Design—San Francisco, California (www.clkdesign.com)Norm Schwab | Architectural and Show Lighting Design—Sausalito, California (www.lightswitch.net)
2625
Expo Team Experience
Dr. Gustavo Gaviria-Angel served as Ambassador on Special Mission for Colombia and Commissioner General of the Colombia Pavilion at the Shanghai Expo 2010. Dr. Gaviria was Senior Advisor in the Executive Director’s office at the World Bank, Department of Institutional Integrity from 1999 to 2004. Dr. Gaviria worked since 1974 in the coffee and finance industries in Colombia and is a third generation agriculturalist in the coffee industry of Colombia.
Juan Pablo Cavelier is the lead contact with Expo Milano 2015 officials. He served as Deputy Commissioner General of the Colombia Pavilion at Shanghai Expo 2010, responsible for all relations with Expo Officials and all other pavilions in the American and European sections of Expo Shanghai. Mr. Cavelier has a strong back-ground in global consumer marketing, international trade and agriculture.
Ralph I. Miller has produced and managed large-scale shows, theme parks and installations around the world for 30 years. Major shows include: 2008 Olympics in Beijing and Shanghai Expo 2010. Mr. Miller has produced and managed the media, architecture and style as lead designer for the Coca-Cola Pavilion and consultant to several other pavilions at Shanghai Expo 2010, while serving as Pavilion Director and Executive Producer for the Colombia Pavilion.
Cynthia H. Barbera is an international marketing and communications executive, with extensive experience in broadcast, cable and new media. She served as Vice-President Communications and Technology for Scholastic, Inc. a leading publisher for education. Ms. Barbera is an Emmy award-winning television producer, renowned for her work on programs focusing on the issues of environment, health and education. Most recently, Ms. Barbera was involved in Shanghai Expo 2010.
Peter B. Lewis Peter is an experience designer with over 40 years experience. As creative consultant to NIKE he worked on design of visitor experiences at the Olympics in Atlanta and World Cup in Paris. Peter’s work also includes development of the experience design for the Colombia National Pavilion at Shanghai Expo 2010, corporate pavilions for both Coca-Cola Co. and adidas at the Beijing Olympics. Peter is also a composer, published author and chief storyteller for SFP.
Direct access to global research and innovation
27
Sustainable Food Pavilion | Expo Milano 2015
“Scientific principles and practices are the foundation for sustainability of agriculture and a food system that can meet the needs of all people now and of future generations.”
– Dr. Tom Tomich, Director, Agricultural Sustainability Institute at UC Davis, W.K. Kellogg Endowed Chair in Sustainable Food Systems
Academic Partner: UC Davis
Global Academic LeadershipLinda P. B. Katehi, PhD | Chancellor, UC Davis Ralph Hexter | Provost and Executive Vice Chancellor, UC DavisNeal Van Alfen, PhD | Dean, College of Agricultural and Environmental Sciences, UC Davis
Academic Advisory CouncilMr. Raoul Adamchak | Organic Farmer, Market Garden and CSA Coordinator, UC Davis Student Farm —Coauthor, Tomorrow’s TableDr. Lindsay Allen | Adjunct Professor, Department of Nutrition—Director, USDA ARS Western Human Nutrition Research CenterDr. Kent J. Bradford | Professor, Department of Plant Sciences—Academic Director Seed Biotechnology CenterDr. Caroline De la Peña | Professor, UC Davis Humanities InstituteDr. J. Bruce German | Professor, Food Science and Technology—Director, Foods for Health Institute —John E. Kinsella, Endowed ChairDr. Louis E Grivetti | Professor Emeritus, NutritionDr. Clare Hasler-Lewis | Executive Director, Robert Mondavi Institute for Wine and Food ScienceDr. Martina Newell-McGloughlin | Associate Adjunct Professor, Plant Pathology—Director of Life and Health Sciences ResearchDr. Frank Mitloehner | Associate Professor and Air Quality Cooperative Extension Specialist, AnimalScience—Director, Agricultural Air Quality CenterDr. Raymond Rodriguez | Professor, Molecular and Cellular Biology—Director, Center of Excellence in NutritionDr. Pamela Ronald | Professor, Plant Pathology; Coauthor, Tomorrow’s Table—Director of Grass Genetics, Joint Bioenergy Institute, Emeryville, CADr. Thomas Tomich | Professor, Human and Community Development—Professor Environmental Science and Policy—Director, Agricultural Sustainability Institute at UC Davis— Director UC SustainableAgriculture Research & Education Program—W.K. Kellogg Endowed Chair in Sustainable Food SystemsDr. Jean VanderGheynst | Professor, Biological and Agricultural Engineering—Associate Dean, Undergraduate Study, College of EngineeringDr. Alison Van Eenennaam | Animal Genomics & Biotechnology Cooperative Extension Specialist, Animal Science Global Advancement Dr. Sharon Shoemaker | Executive Director, California Institute of Food and Agricultural Research (CIFAR)
28
Worldwide University Research Collaborators
ArgentinaUniversidad Nacional de Cuyo
AustraliaUniversity of Melbourne
BrazilEmpresa Brasilerira de Pesquisa Agropecuaria (EMBRAPA) (GAFSR)* Universidade Federal do ParaUniversidade Federal de UberlandiaUniversidade Federal Rural de PernambucoBrazilian Federal Agency for support and evalua-tion of Graduate Universidade Federal de AlagoasNational Council for Scientific and Technological DevelopmentUniversidade do Estado de Santa CatarinaUniversidade de Sao Paulo, Fac. De Zootecnia e Engenharia de AlimentosUniversidade Federal do Vale do São Francisco
CambodiaRoyal University of Agriculture
ChileUniversity of TarapacaInstituto de Desarrollo AgropecuarioUniversity of Bio-BioPontificia Universidad Catóica de ChileUniversidad Diego PortalesUniversidad Catolica del NorteUniversidad de La SerenaUniversity of TalcaCentro de Estudios Avanzados en Zonas AridasUniversity of ChileUniversidad de ConcepciónAVS Chile S.A.,Instituto de Investigaciones Agropecuarias
ChinaZhejiang Forestry UniversityBGI (formerly known as Beijing Genomics Institute)CHIC Group, Ltd. Zhejiang University Zhejiang Academy of Agricultural SciencesBeijing University of Chemical Technology
As the world’s leading
university in food, agriculture,
nutrition and the environment,
the University of California,
Davis is the “Lead Academic
Partner” for the Sustainable
Food Pavilion Inc. along with
a global network of Interna-
tional Academic Collaborators,
including the Global Alliance
on Food Security Research
(GAFSR)*.
UC Davis is a world leader in
sustainability-related research
and instruction, applied tech-
nology, and transformative
projects and programs that
advance knowledge and serve
as models for the world. As
a member of the Association
of American Universities, it
is ranked as #1 in the United
States for faculty research
excellence in agricultural and
soil sciences, food science and
technology, plant, animal and
veterinary sciences, environ-
ment and ecology.
29
China - Continued Chinese Academy Of Agricultural Sciences CAAS (GAFSR)*Shandong Uniiversity of TechnologyThe Third Military Medical UniversityChinese Academy of Sciences - Institute of Geographic Sciences and Natural Resources ResearchChina Agriculture UniversityDonghua UniversityChina University of Petroleum-BeijingCOFCO Corporation (China National Cereals, Oils and Foodstuffs Corporation)Sichuan UniversityWenzhou Medical UniversityWuhan Textile University Peking UniversityTongji UniversitySun Yat-Sen UniversityChongqing University China University of Political Science and LawHebei UniversityNanjing UniversitySichuan Agricultural UniversityCity University of Hong Kong
ColombiaLa Universidad de la SabanaPontificia Universidad Javeriana
Costa RicaCosta Rica Institute of Technology
DenmarkUniversity of Copenhagen
EgyptConsortium of 4 Egyptian universities: Alexandria, Ben Sweif, Cairo, and ZagazigMinistry of Agriculture and Land Reclamation
EnglandUniversity of Warwick
France Institute National de la Recherche (INRA) (GAFSR)* Oniris (Nantes-Atlantic National College Of Veterinary Medicine, Food Science And Engineering)
and Global Academic Networks
30
PolandWroclaw University of Technology
RomaniaNational Institute of Materials PhysicsUniversity “Politehnica” of Bucharest
SenegalCheikh Anta Diop University of Dakar
SpainInstitut de Recerca I Tecnologia AgroalimentariesNeiker-Instituto Vasco de Investigacion y Desarrollo AgrarioUniversidad Politecnica de ValenciaUniversitat de LleidaUniversity of Sevilla
SwedenUniversity of Dance and Circus
TaiwanNational Chung-Hsing UniversityChang Gung UniversityNational I-lan University
ThailandKing Mongkut’s University of Technology ThonburiKasetsart UniversityAssumption UniversityThe Thailand Research Fund
The NetherlandsWageningen University & Research Center (GAFSR)*
New Zealand Massey University (GAFSR)*
TurkeyIstanbul Aydin UniversityMiddle East Technical UniversityNamik Kemal UniversityUniversity of Gaziantep
UAEUnited Arab Emirates University
VietnamThai Nguyen University of Agriculture and ForestryHanoi University of AgricultureHanoi University of Mining and Geology
Japan - Continued Nara Institute of Science and TechnologyUniversity of the Sacred Heart Kwansei Gakuin UniversityDoshisha Women’s College of Liberal ArtsTokyo University of Agriculture and TechnologyTSUDAHitotsubashi UniversityKyushu UniversityUniversity of Shizuoka
KoreaKookmin UniversitySeoul National UniversitySookmyung Women’s UniversityPohang University of Science and TechnologyKyung Hee UniversityEwha Woman’s UniversityHankuk University of Foreign StudiesKonkuk UniversityYeungnam UniversityHyo Soo Lee President Baekseok UniversityElectronics and Telecommunications Research InstituteChung-Ang UniversityNational Veterinary Res. & Quarantine Service, the Ministry for Food, Agriculture, Forestry & FisheriesThe Catholic University of Korea
KuwaitKuwait Institute for Scientific Research
LithuaniaSiauliai University
MongoliaThe Mongolian State University of Agriculture
NorwayNorwegian School of Veterinary ScienceNorwegian University of Life SciencesUniversity of Oslo
PakistanNorth-West Frontier Province Agriculture University-Peshawar
PeruNational University of the Peruvian Amazon Pontificia Universidad Católica del Perú
GermanyHochschule fur Technik und Wirtschaft Dresden - University of Applied Sciences DresdenHeinrich Heine University DusseldorfRWTH Aachen UniversityEberhard Karls University of TubingenUniversity of Heidelberg
GreeceAmerican College of Greece-Deree College, Cen-ter of Post Lyceum Education
IndiaNational Law School of India UniversityUniversity of MadrasSRM UniversityAmrita Vishwa Vidyapeetham (University)
IndonesiaDiponegoro University
IranUniversity of Tehran
IrelandNational University of Ireland, MaynoothNational University of Ireland, Galway
ItalyIstituto Zooprofilattico Sperimentale delle VeneziePolitecnico di TorinoUniversity Cattolica del Sacro CuoreIstituto Zooprofilattico Sperimentale dell’Abruzzo e del Molise “G. Caporale”Universita degli Studi di Roma “La Sapienza”University of SalernoUniversita degli studi di SassariUniversity of Gastronomic Sciences
JapanKinki UniversityOchanomizu UniversityTokyo University of Science, Center for Promotion of InternationalizationRyukoku UniversityNagoya University of Arts and SciencesSaga UniversityDokkyo UniversityTohoku University Tottori UniversityKagawa University
32
Contacts:
Office Reception:+ 1 [email protected] Europe:Corso Italia 47, Milan 20122, Italy +39.347.5491442
China:Zendai Cubic Edifice Suite 170458 Changliu StreetShanghai, China 200122+21.3872.2226
United States:301 Junipero Serra Blvd.Suite 220, San Francisco, California 94127 USA+1.415.337.5755
Websites:www.sfp2015.orghttp://en.expo2015.org
Juan Pablo Cavelier LozanoChairman & Executive Director, [email protected] +39.347.5491442 italy mobile
Ralph I. MillerExecutive Producer, [email protected]+1.415.250.9500 usa mobile +86.150.0112.7325 china mobile
Cynthia H. BarberaSecretary of the Board, Co-Founder [email protected]+1.415.235.7804 usa mobile
Cheryl E. Harrison Senior Director, Development and [email protected]+1.415.336.6280 usa mobile
Dr. Scott T. Massey Senior Director, Global Conferences and [email protected]+1.615.308.8571 usa mobile
Chuck Albers Senior Director, Global Strategic [email protected]+1 208.419.9491 usa mobile +86.135.0900.5364. china mobile
31
Sustainable Food Pavilion, Inc. (SFP) is a not-for-profit charitable organization funded by contributions from and in partnerships with individuals, foundations, corporate and official sponsors. SFP’s assets are dedicated to the furtherance of qualifying food research and food-related education and communication. SFP retains ultimate authority to use contributions at its sole discretion consistent with its Charter. Federal Employer Identification Number: 45-2710861
v44_120725
© 2012 Sustainable Food Pavilion Inc.
Our vision of abundance is for every woman, man and child on earth to enjoy nutritious food every day and have the vital energy and sustenance to lead a productive, meaningful life.
We believe this vision can come true.