sustainable innovation how can it be commercially viable?
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SUSTAINABLE INNOVATIONHow can it be commercially viable?
What is innovation?
> Innovation = theoretical + technical + commercialconception invention exploitation
> Innovation is the management of all the activities involved in the process of idea generation, technology development, manufacturing and marketing of a new product or service. (Trott, 2012)
Commercial considerations
How can it be economically viable?How to protect the idea?Who would be the market for it? Who can we partner with to get the product/service to consumers?
The Orby2014 Hills Young Designer of the Year
2014 State iAward2013 Silver Medal in the DIA Awards
Innovation Considerations for the OrbyThe Market
Children with cerebral palsy 3,400 (Australia) 21,200 (USA) 1,100 (UK) (Source: ABS, World
Bank, Epilepsy Society)The Elderly
FundingChannel 7 Children’s Research
Foundation
ManufacturingEllex Precise to 3D print
Distribution/AccessHospitals, Women’s and
Children’s Hospital, Repat Hospital, NDIS, Aged care, physios, Sony, Microsoft,
Nintendo, Apple
Legal Patenting
TGA Approval
The Re-Time Innovation JourneyThe Market
JetlagShift workersWinter blues
FundingVenture Capitalists
Manufacturing partners
Manufacturing
Distribution/AccessAll sold online
Legal Patenting
Oral Rehydration System
Efficient Water Use Glucose solution to increase efficiency of hydration Two markets
Children in developing countries Athletes for rehydration
Innovation Network at TonsleyBusiness
University
Government
R&D Centre
Flinders Partners
Commercialisation arm of Flinders University IP management: licences, spin-offs Co-located at Tonsley Design and Technology Innovation students
work with FP in commercialising real life technologies
New Venture Institute
Venture Dorm to mentor students in starting their own companies
Be a university that produces employers rather than only employees
Incubation Space Also co-located at Tonsley Year 12 students compete for Venture Dorm
scholarship, credit towards their BDTI degree.
Thank you.
Next step: Tour of Facilities
Sandy Walker & Giselle [email protected] / [email protected]
Bachelor of Design and Technology Innovation