KHALEEJ TIMES / ADVERTISING SUPPLEMENT

In a bid to spread awareness, educate and sensitise school children about sustainable liv-ing and development, the Emir-

ates GBC, an independent forum aimed at conserving the environ-ment, has recently rolled out

Green Minds School Awareness Campaign.

The campaign is held in part-nership with Emirates Wildlife Society (EWS-WWF), a non-profi t environmental organisation, and marks the celebrations of the

World Green Building Week. A number of lecture presentations were held in schools in the last week of September across the UAE, promoting the green build-ing concept and focusing on sus-

tainability. The campaign also emphasises that students can have a positive impact on the en-vironment and buildings that they occupy.

‘Green Minds’ drive begins in schoolsMore than 20,000 organisations from 90 countries are promoting the campaign ‘Green Buildings for Great Communities’

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©2012 Schneider Electric. All Rights Reserved. Schneider Electric and Energy University are

trademarks owned by Schneider Electric Industries SAS or its affiliated companies. 998-2269_GMA

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Goktug Gur

A global, innovative and respon-sible company

Starting from its roots in the iron and steel industry, heavy machin-ery, and ship building in 1836, Schneider Electric has moved into electricity and automation man-agement. Over 170 years, Sch-neider Electric today has become the solution provider that will help you make the most of your energy.

A global mindsetWith more than 130,000 em-

ployees in over 100 countries, Sch-

neider Electric leverages its diver-sity as strength to understand its customers and the world we are living in. In 2011, 39 per cent of Schneider Electric’s sales were in new economies such as Brazil, Russia, India and China.

Helping people make the most of their energy

Between energy generation and

its usage, Schneider Electric pro-vides technology and integrated solutions to optimise energy. Sch-neider Electric solutions are:

S• afe: Protecting you, your customers, your businessR• eliable: Uninterrupted, ultra-pure power at all timesEffi cient: Up to 30 per cent • energy savings is now avail-ableP• roductive: Simplicity with peace of mindGreen: Easy connection for • renewable energies

Geared to sustainable growthSchneider Electric evolves in an

industry tackling the most exciting challenge of our time: The energy and climate change challenge.

Innovation and R&DSchneider Electric devotes fi ve

per cent of its sales every year to

research and development (R&D) with over 7,500 R&D engineers in centres worldwide.

Sustainability and responsibility at the heart of strategy

Schneider Electric is committed to putting sustainable develop-ment at the heart of its strategy. Not because it is fashionable, but because the company cares and it makes good business sense.

— The author is the Country President, UAE and Oman of Schneider Electric.

UTS Carrier

On the right track

SUSTAINABILITY is impor-tant for growth in the UAE. Today, there is a growing need to reduce consumption of fos-sil fuels and to signifi cantly decrease the eff ect of green-house gas emissions. Buildings account for 40 per cent of all energy consumption world-wide. Here in the Middle East, that percentage is even higher. In the HVAC industry, there is an increasing interest in Lead-ership in Energy and Environ-mental Design (LEED®), a framework of green building practices and energy effi cient solutions for building owners and designers. Non-ozone de-pleting refrigerants together with the smart design of air-conditioning are the order of the day to ensure sustainability in the building sector.

“A long standing partner of sustainable building initiatives in the UAE, Carrier is commit-ted to providing energy-effi -cient solutions to the region’s building industry,” says Didier Hardouin, General Manager, UTS Carrier. “Carrier is the right partner for local building developers looking for sustain-able HVAC solutions, backed by technology leadership and industry-leading service ex-pertise.”

Carrier has a strong track re-cord of promoting energy-effi -cient technologies and solu-tions for its building sector customers around the world.

The company was instrumen-tal in launching the US Green Building Council® (USGBC) in 1993 and was the fi rst com-pany in the world to join the organisation. In 2010, Carrier became the fi rst company to license USGBC’s LEED® cur-riculum to train its employees and customers in sustainable building practices. Carrier is now the USGBC’s largest glob-al partner for LEED educa-tion.

Carrier is one of the world’s leaders in high technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable so-lutions, integrating energy-ef-fi cient products, building con-trols, and energy services for residential, commercial, retail, transport and foodservice cus-tomers. Founded by the inven-tor of modern air conditioning, Carrier improves the world around us through engineered innovation and environmental stewardship. Carrier is a part of UTC Climate, Controls and Security, a unit of United Tech-nologies Corp., a leading pro-vider to the aerospace and building systems industries worldwide.

UTS Carrier practices reliable energy-eff icient technologies and solutions for building sectors around the globe

Safe, reliable and green energy for the worldAs global specialists in energy management, Schneider Electric off ers integrated solutions across multiple markets

Schneider Electric

Goktug Gur, Country President, UAE and Oman

Didier HardouinGeneral Manager

• TURN TO NEXT PAGE

SUSTAINABLE LIVING SOLUTIONS KHALEEJ TIMES / ADVERTISING SUPPLEMENT

OVER the last few years, the whole world has united itself in a global campaign aimed at preserv-ing the environment and all its valuable resources. This move showcases the eff orts to achieve total sustainability, further exem-plifi ed by the genuine concern to give future generations a better and safer place to live in. Wishing to play an active role in this cam-paign, Jotun, one of the world’s leading producers and distributors of paints and coatings, has proven true to its commitment of devel-oping and releasing products that not only aim to save the environ-ment but also drive us closer to the ultimate goal of sustainable devel-opment.

To date, Jotun boasts of a wide range of eco-friendly and highly durable products that have become highly preferred across various in-dustry verticals and even in today’s homes. In terms of ultimate exte-rior protection, Jotashield Super-durable, a product featuring a unique silicon binder technology, can provide protection of up to 20

years. Another product, the Jotashield Extreme, is a superior exterior paint that provides ther-mal indoor comfort and a longer-lasting fi nish with superior exterior protection at a competitive price.

The brand has also worked on continuously developing products that are water based — off ering re-duced VOC content and leaves less impact on the environment. Re-sults of this research can be best found in Jotun’s water-based paint

products like Fenomastic Pure Colours Emulsion and Lady Es-sentials Silk. In addition to this growing range, Jotun has also launched Fenomastic Stain Resis-tant, a newly launched premium interior wall paint that allows users to remove diffi cult stains without aff ecting the paint and making it still look like new. Jotun has also re-launched Fenomastic Hygiene, a superior quality paint that off ers resistance against bacteria and fungi growing on highly humid and wet areas like kitchens, bath-rooms, hospitals, etc.

To help strengthen their eff orts towards the environment, Jotun has also made a move in consoli-dating their sustainability eff orts under a programme called ‘Jotun GreenSteps,’ a fi ve-key focus goal that seeks to ensure its products are better formulated in an eff ort to preserve the world’s resources and keep it more colourful.

These fi ve ‘GreenSteps’ are:Reduction in energy con-• sumption. Reduction of carbon foot-• print. Reduction of waste. • Reduction of solvent or Vola-• tile Organic Compound (VOC). Reduction of hazardous mate-• rials.

These steps are complemented by the company’s aim of operating sustainably. All in all, the imple-mentation of ‘Jotun GreenSteps’ and the zeal to achieve the goals set by this programme, have be-come integral drivers to all new in-novations introduced by Jotun.

Jotun

Vibrant and environmentally safeJotun leads the way towards sustainable living

Trine FinnevoldenGeneral Manager

The lectures were conducted by members of the EmiratesGBC — experts in the fi eld of sustainability and committed to promoting its importance.

The council members visited schools that have signed up through the EWS-WWF eco-schools programme to discuss with students the various aspects of sustainability such as energy and water use, recycling, and simple measures children can undertake at home and school to promote a

greener environment.Adnan Sharafi, EmiratesGBC

Chairman, said: “The Green Minds School Awareness Cam-paign is a strategic initiative by EmiratesGBC, which underscores our commitment to promote a greener environment. By educat-ing children on the importance of energy effi ciency and recycling, we can encourage them to play more active and responsible roles in promoting green practices — that are simple but eff ective.

“It is extremely important to in-tegrate them into our green initia-

tives as they are our future, and their contribution will make a huge diff erence.”

The World Green Building Week, held in the third week of September each year, creates a window of opportunity to highlight the role of green buildings in achieving a healthier community. This year, 90 nations representing more than 20,000 organisations are expected to participate in the activities under the theme, ‘Green Buildings for Great Communities’, through conferences, tours, edu-cational events and gatherings.

• CONTINUED FROM PREVIOUS PAGE

The Carrier CO2NSERVATION Meter measures avoided greenhouse gas (GHG) emissions

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When it comes to sustainability, we take extraordinary measures.

2NSERVATION Meter measured

2e saved

The equivalent of removing more than

Carrier CO2NSERVATION Meter running live and 123,162,272.12

(and counting)Metric tons of CO2e saved

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