Sustainable packaging in Carlsberg Group

Group CSR and Public Affairs

October 2013

Simon Hoffmeyer Boas, Senior CSR Manager

Agenda

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1. Introduction to Carlsberg Group & CSR

2. Sustainable packaging in Carlsberg Group

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This is Carlsberg Group today

No. 1 in Northern & Eastern Europe and fourth largest brewer in the world

500 different beer brands

41,000 employees on three continents

36,000,000,000 bottles of beer sold in 2012

150 Markets around the world

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Founded in 1847 on a passion for beer, science and art

1847 JC Jacobsen founds

the Carlsberg Brewery on a hill outside of Copenhagen

1882 JC’s son Carl

Jacobsen builds his own brewery next to his father’s and calls it ”New Carlsberg”.

1868 Carlsberg has

international ambitions from the beginning and Exports it’s first barrel of beer to Scotland in 1868

1904 The famous Carlsberg

logo is designet by architect Thorvald Bindesbøll. This logo is still used today.

JC Jacobsen has great ambitions for his brewery and to make sure his beer is brewed to the highest scientific standards he establishes the Carlsberg Laboratory.

Carl Jacobsen has a great passion for art and architecture and creates many spectacular buildings for his brewery. One of these is the impressive Elephant Gate welcoming visitors to his brewery.

Carlsberg Group owns 4 of the top-10 beer brands in Europe

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1 Heineken 12.6

2 Baltika 12.6

3 Efes 9.9

4 Carlsberg 9.2

5 Chernigivske 7.4

6 Amstel 7.0

7 Obolon 6.8

8 Tuborg 6.7

9 Carling 6.5

10 Kronenbourg 6.4

Source: Canadean Wisdom, 22 February 2013

Top 10 Beer Brands in Europe 2012 (million hl)

CSR is part of business strategy

Carlsberg group strategy Carlsberg CSR vision

Carlsberg CSR approach

Focus areas for 2013 to support position as the world’s most efficient brewer on water, energy & CO2 emissions

Carlsberg CSR approach

GREEN BREWER SUSTAINABLE PACKAGING

RESPONSIBLE DRINKING

Agenda

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1. Introduction to Carlsberg Group

2. Sustainable packaging in Carlsberg Group

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Within sustainable packaging we apply 4 different approaches

Reduce weight or change to lower environmental impact packaging

Increase re-use of packaging materials, main focus on glass bottles

Encourage consumers to recycle packaging and increase the amount of recycled content in new packaging

Re-think packaging and waste, for example recycling of packaging materials by channelling the material into other products.

The Sustainable Packaging Programme has 3 pillars

“Reduce environmental impact and weight of primary and secondary packaging”

“Accelerate sustainable packaging innovations and explore new areas to reduce impact”

“Increase awareness of sustainable packaging and promote recycling among consumers and customers”

Objective

Performance improvements

REDUCE & REUSE

Innovation

RETHINK

Awareness and advocacy

RECYCLE Work stream

Summary of Carlsberg’s work on sustainable packaging

• We are integrating CSR into the business

Sustainable business development

• We take the life cycle impact of our packaging into

account when making new packaging

• We are working with the Cradle-to-Cradle design

perspective to prepare our packaging for re-entry into

another life cycle

• The consumers are key in achieving high

environmental standards

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Carlsberg Group CSR Report 2012 available online at: www.carlsberggroup.com/csr