The Tetra Pak Way Sustainable Packaging

Tevfik Djamgouz PAC, Ottawa, September 30

Agenda

Our Value Proposition – Renew, Reduce, Recycle

Environment Strategy 2020

Progress through Innovation

Environment is a Strategic Priority for Tetra Pak

Driving Environmental Excellence

Internal JRQ/09-19-12

2020 Strategy environment objectives

Climate Goal: Cap CO2 e impact across the

value chain at 2010 levels

Recycling Goal: 40% recycling of used carton, 90% recycling of polymer &

aluminium

Reduce environmental footprint across the value chain

Develop sustainable products

Increase recycling

Agenda

Our Value Proposition – Renew, Reduce, Recycle

Environment Strategy 2020

Progress through Innovation

Three Pillars Driving Focus & Competitiveness

RENEW

REDUCE

RECYCLE

Using Renewable Resources: a Competitive Advantage

Because our paperboard comes from

well-managed and known & acceptable/ legal sources

Renewable Materials with Sustainable Supply is Imperative

Ultimate goal: “Wood fiber used

in our packaging comes from

sustainably managed forests

certified to the highest

standards”

We are committed to certified

traceability from forest to

packaging material

Reducing Environmental Impacts Guided by Life Cycle  

Reducing Climate Impacts Cap CO2 despite growth across the value chain

Key elements

►  Cap climate impact across the value chain at 2010 levels despite business growth

►  5% annual business growth requires 40% relative CO2 emission reduction

Global Carbon footprint index Tetra Pak value chain

Making Carton Recycling Happen Significant Gains with dedicated focus

Over 90% Households have access to carton recycling in Canada

The Canadian recycling rate reported by government

agencies for Q2 2012 was 38%

Great Lakes Tissue

Carton End Markets: From 1 to 9 Recyclers since 2009

Agenda

Our Value Proposition – Renew, Reduce, Recycle

Environment Strategy 2020

Progress through Innovation

From idea to reality Innovation

“It’s not easy to do what no one else has done.”

Dr. Ruben Rausing 1895-1983

Be Relevant Now and Tomorrow Begin with the End

2 ♠ Easy Green Green action only if easy and rewarding, otherwise someone else needs to take care

4 ♠ Converging Influences Influence of Developing markets on Developed ones growing; from West to East but also from East to West

Value is not “one size fits all” but value=value for Me. Still, price is important

Value for Me ♠ 1

Safe & Secure ♠ 3 Consumers need to be reassured; food safety remains key

ProActive Health ♠ 5 Looking proactively at an healthy lifestyle, though gap exists

Surprise me, Delight me ♠ 7 Consumers are demanding and expecting an “extra” experience from

every purchase. Increasing demand for product customization

Convenience = Easy, stress-free options for OTG busy lives, but also here and now thanks to technology

6 ♠ Right Here, Right Now

How does Tetra Pak do it? Taking consumer trends and translating them into packs

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Current profile Future profile

g CO2 eq. / litre packed

Progress Through Green Innovation The Future

Non-foil barrier Polymers from renewable sources Less material Eco-efficient equipment

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Product Improvement through innovation Deployment of the Green HDPE for Caps

► By adopting closures made with green HDPE: −  Renewable material content of the package increases −  Carbon emissions (CO2) decrease

► Example Tetra Brik Aseptic 1000 Square Stream Cap using green HDPE: −  Renewable material content increases +8.5% −  Carbon emissions (CO2) decrease of the

closure -20%* and the entire package -2.6%* *Based on internal Tetra Pak packaging material assessment.

Industry Recognition Sustainability Squared

“Best Branded Package Made or Sold Anywhere in North America”, 2011 - Packaging Association of Canada

“Best Green Consumer Product” - 2011 GLOBE Awards

Silver “Sustainable Product”, 2011 - Recycling Council of Ontario

New Packaging, New Categories…

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“Success in business is more than just achieving financial goals; it’s also about sustainable growth and protecting the environment.”

Dennis Jönsson, CEO Tetra Pak