sustainable qualities philip harfield 2011
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Sustainable qualities Philip Harfield 2011. Objectives Defining quality metrics for your business Identifying eco-quality Embedding eco-quality into new product & business development strategies. - PowerPoint PPT PresentationTRANSCRIPT
Sustainable
qualities
Philip Harfield
2011
Objectives
• Defining quality metrics for your business
• Identifying eco-quality• Embedding eco-quality into new product & business development strategies.
‘persuading producers to accept rewards that place less emphasis on income and more on enhanced quality of life’
John Wood
Professor of Design
Goldsmiths
‘strive for good growth not just economic growth’
McDonough/Braungart
Cradle to Cradle
Production
Values
Product
Qualities
Technical Materials
Production
Function
Social
Consumer
Experience
Service
Ethical
values
Emotion
Community
value
What defines business quality?
Supply chain
Empowerment
Life
Aesthetics
Symbolic
Sense
Innovation
Your business is measured by the relationship between product qualities, production values & consumer experience
prematurely obsolescent
Life extending
Technically advanced
Material Quality
Environmentally aware
Production competence
Makers markEngineers innovation
Consumer Qualities
• Psychological/Emotional – delight, social interaction, aesthetic...
• Physiological – touch, smell, taste....
• Functional – task fulfilment, convenience...
Consumer Benefits
Suzuki Crosscage
Stokke chair
Dualit Toaster
• Multifunction• Upgradable• Repairable
Patagonia
Ovopur water filter
Aesthetics & Functionality
Plumen Flourescent
Environmental Quality
Nike Considered Boots– Materials found within 200 miles of the Nike factory.
– Manufacturing process reduces solvent use by more than 80%
– Vege-tan leather with minimal lining.
– Woven hemp and cotton fabric. – Laces are made with hemp and recycled polyethylene terephthalate made from used bottles.
– Outsole contains Nike Grind, made from recycled factory rubber waste.
– 63% less waste than a comparable Nike light hiking shoe
Method omop, ‘compostable sweeper dusters made from corn-based plastic’
‘a whole lot of eco-karma in an impressive box’
Symbolic Qualities – ‘My eco lifestyle’
Contrasting Quality Trends
Eco-bling vs. Egoless eco
Renult De’zir
Source: http://trendwatching.com/
Contextual Qualities
(Relationships sustained)
• Supply chain support & influence• Employee & Community relations• Ethical trade
Community employment & enrichment
Mater- Employment/procurement EthicsDorset cereals - MOREwoods project with the Woodland Trust
Relationships with Closed Loop Partners
Embedding eco-qualities don’t just add them!
•Ecological benefits•Social cohesion•Carbon savings•Health improvement•Better working•Better design
Adnams & Preserve
The first step is to translate quality measures appropriate for your business into actionable statements: ResponsibleHelp me incorporate safe & certified materials in my productsLong LastingWhat would make my products physically & emotionally durable Recycled, Recyclable & ReusedHow do I design for modular reuse systemsEngagingHow do I bring my customers with meEfficientWhich production process is less wasteful of energy & materialsPartnering Can you link me with other businesses to share resources QuestioningHelp me identify the market for my products in five years time
Contact
For advice or help with delivering sustainability:
Philip Harfield