Shurky Shurky Shurky Shurky JurkyJurkyJurkyJurky

A REVOLUTIONARY SUSTAINABLE ARTISAN SNACK COMPANY

PROBLEM

Heavily fragmented and mainly dominated by sub-par offerings

Saturated by products loaded with salt, sugar and chemicals

Jerky marketed as junk food for men

Broken food system needs good animal husbandry overhaul

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Target health & wellness minded consumers

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$2B+ Meat Snacks

$1.5B+ Proteins

Fragmented, dominated by sub-par offerings

Products saturated with salt, sugar and chemicals

Lifestyle, health- & wellness-

minded consumers

Jerky is junk food for men

OPPORTUNITY

In two words…

In one sentence…

CHEMICALSADDITIVES

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Casual luxury snacks... Casual luxury snacks... Casual luxury snacks... Casual luxury snacks...

…fueling active & healthy lifestyles.…fueling active & healthy lifestyles.…fueling active & healthy lifestyles.…fueling active & healthy lifestyles.

VALUE PROPOSITION

Abundance Economy: regionally sustained quality meats

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DTC - 90%

MODEL & PRODUCTS

Sales & licensing of prepared foods and proprietary marinades

Wholesale - 10%

Subscription Revenues

Dining

Athletic EventsCorporates

Brands

Meal Plans

Current Planned

Farmers Markets F&B Festivals

MONTHLYPlans

Co-Branding / Private Label

ANNUALPlans

5Primal Gluten Free Whole30Paleo

Products

APPROACH

Outdoor Recreationalists

PerformanceAthletes

Foodies & Aficionados

HOW WHOM

Drink Connoisseurs

Building our brand where our audiences seek us out

4 of 5 repeat customers are WOMEN

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PLAYERS IN THE GAME

• Regional scale & scattered focus • Limited consumer appeal• Lack meaningful institutional support

We are uniquely positioned with a better product and platform

• JAN ’15 – Hershey’s acquired Krave• SEP ‘13 – Hillshire acquired Golden Island

INCUMBENTS

CHALLENGERS

• Inferior, unhealthy products• Exaggerated health claims • No customer loyalty

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Over 3K units sold at $8.00+ to > 2,500 people; 60% recurring

Recurring Customers80% Active & Healthy,

Female-centric ����

Foodies & Lifestyle ���� ����

Pre-seed Round$50K Raised ����

Seed RoundSeeking $250K+*

Avg. Online Order$50.00+ ����

$3K+ Mthly and $50K+ Annual Run Rate ���� ����

USDA Production2 Local Partner Facilities ���� ����

Marinade Outsourced ����

TRACTION

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*$75K in capital previously committed by current investors for Seed Round

TEAM & ADVISORS

• Corporate finance, i-banking, VC & PE, strategy, consulting

• Startups, economics, business, sales and communications; aerial technology + drones

Mike Shur, CEO & Founder

Brandon Packman, BD, West

• Environmental engineering, finance & i-banking; primal enthusiast

Josh Lanning, BD, East

• Strategic business development and relationship mgmt. for CPG

Megan Purcell, Brand Catalyst

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• CEO: EMS• President: Perry Ellis• Executive: A&F, Dillards

Will Manzer

• Advisor: CircleUp, Patagonia Provisions

• Sr. Executive: WFM• BOD: Essential Living,

Brandstorm, Numi

Michael Besancon

Advisory Board

BRANDING

Our Luxury Jurky speaks to lifestyle-minded individuals…

Sustainable snacks.

Supportive of local farmers & ranchers.

Fueling active & healthy lifestyles.

+ sophisticated tastes.

START SLOW.

CHEW LIGHT.

REHYDRATE.

SAVOR & ENJOY.

~4K~8K

~1K

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THE MODEL WORKS BECAUSE…

Share us with your friends and send us your feedback

Because we bridge the gap between healthy & tasty snacks

TASTE HEALTH

• Non-perishable snacks

• Revolutionary (not “Me Too”)

• Restrictive diets – Paleo / GF

• Versatile & complementary

Sustainable Snacks

• Household gate-keepers

• Quality vs. price

• Super brand loyal

• Online, co-ops & local

WOMENPRODUCT

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RAISE

Use of Funds

Seed Round – Current$250K+ ($1M val.)

Series A – Next$1M+ ($5M val.)

• Production & sales staff • Packaging & displays

• Marketing, online & events • General working capital

2015 2016 2017

Wholesale Accounts 61 188 506

Recurring DTC Customers 40 100 250

Revenue 498,960$ 1,474,627$ 3,914,601$

COGS 250,263$ 707,837$ 1,616,613$

Gross Profit 248,697$ 766,790$ 2,297,988$

Gross Margin % 49.8% 52.0% 58.7%

Seed Round Projections

Seeking $250K for next phase of tactical growth

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HIGHLIGHTS

Category ConsiderationsWho We Are Disruptive artisan snack company focused on active & healthy lifestyles

Opportunity $3.5B+ domestic market in meat snacks & performance protein supplements

Solution Healthy, flavorful, all-natural snacks with no sugar added and low sodium

Products Array of sustainable jerkies, proprietary marinades & novel offerings

Model Subscription w/ DTC (90%) and Wholesale (10%); Private Label, Co-branding

Approach Social media & WOM, strategic partnerships & specialty channels

Traction $50K annual run rate driven by end-user; 80% recurring female consumers

Infrastructure 3 regional PNW USDA strategic partners enable scale-up to $10M+ in sales

Team Complementary team & advisers with diverse backgrounds, strong expertise

Shurky Jurky disrupts the meat snack & protein industries

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