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Suzys Zoo

Presented byIsha - 92016

Kishor - 92062Lokesh - 92063Mukul - 82066

Neelandra - 92066Ravi - 92079

Sandeep - 92071

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Introduction A Greeting card company, located in San Diego,

California

Owner Suzy Spafford, founder and president

Bill Murr, medical instrument manufacturer,

proposed to team up and start a small greetingcard company.

Spafford created 8 card designs and agreed to90% (Murr) and 10 % (Spafford) split.

Murr supervised printing distribution.

Suzy Zoo was officially launched in 1967.

In 1970 Murr did not want to be involved in daily

opeartions

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Introduction

Distribution

Local stationary stores

Mom and Pop stores

on a smaller scale in Washington and Oregon

Within 2 years, the cards were selling throughoutCalifornia

Internationally through licenses, distributors and

direct sales.

Product Line

Greeting Cards

Colouring Books

Calendars

Gift wraps

Coffee Mugs

Plates

-

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Characters Little SuzysZoo

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Characters Suzys Zoo

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Characters Wags &Whiskers

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Market Analysis Threat of New entrants High

low entry barriers of entry

low investments required

The threat of substitutes Medium

Stationary, chocolates

The same price bracket contains many products whichcan substitute the cards as gifts

Bargaining power of buyers High Huge price war between competitors

Bargaining power of suppliers Low

Paper

Printing materials

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Market Analysis Intra-industry

competition - High &Low

Competitors Hallmark,American Greetings,Gibson, 1000.

Low competitionbetween big players

High competitionbetween small players

O i i S

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Organization SuzysZooCompany Philosophy

Give them what they want at a reasonable price

Organizational Innovation

New idea of new cartoon characters on cards

Kept changing the characters after few days.

Targeted

Kids

Teenagers

Youngsters

Diversified into new products early in the business

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Business Plan

Financial

Initial finance was funded by Murr $600

Share of 90% (Murr), and 10% (Spafford) Later Spafford bought out Murr 80% making it 10%

(Murr), and 90% (Spafford)

Operation

Currently operating at a two-story, 52000 square

foot warehouse/office suite

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Business Plan

Human Resources

Non-union operation with approx 50 employees.

Minority owner and vice president Mr. Ray Lidstorm

Office staff of approx 12 is maintained foraccounting, marketing, purchasing credit andcustomer service functions.

Suzy SpaffordPresident

Ray LidstromCFO/COO

GraphicsArts/Design

ProductDevelopmen

t

Warehouse Publishing/Licensing

Accounting Purchasing Credit Sales

Shipping Production ReceivingDataentry

CustomerService

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Business Plan

Marketing

Independent sales personnel

The company maintained the merchandising policyfor sales no fancy, plain, honest business.

Used to hear the customers and retailers,

Participated in trade shows as a way to expose theproduct line to different retailers.

National stationery gift show in New York Los Angeles gift show.

Also participated in regional trade shows throughparticipation by its sales representatives.

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Key Success Factors Innovative Zoo characters on cards

New Idea an look on cards

Changing characters

Changing the characters gave variety to consumers

Central designing and control

Early diversifying to different products

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Future Plans & Threats

Future Plans

Work on Character Bible.

Story books names, personalities and dwellingplaces.

Stuffed animals

Animation (in collaboration with Walt Disney)

Books and video having a circular effect on Suzys

Zoo business Suggestions

Customised cartoon merchandize

Egreetings

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Thanks