svanapaper company profile.pdf
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I
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WELCOME
music comes first,guts after
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A B -
O U T
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Svanapaper is a Jakarta-based online music magazine
which was established in 2011. We do a coverage for music concerts, music
festivals, interview local / international musicians, do a review for music
albums, communities, and also leisures. Our coverage is mostly in Jakarta,
Malaysia, Singapore and around. Svanapaper has been known for the credibil-
ity of the articles. With an international coverage , We have built a good
networking with some of the international and local artists,
promoters, and other media companies.
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V I -
S I -
O NTo deliver the trustworthy and genuine articlesabout music, communities, and leisures formusic fan in Indonesia and around.
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M I S -
S I -
O N Establishing a connectionbetween the fans to theproffesional parties andvice versa.
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Creating reliable
articles aboutthe current thingsin music, communities,and leisures
Broadening in awidespread scaleof events outside Indonesia
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Building a goodrelationshipwith the promoters,media relations,artists, and communities
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R E A D -
E RS H I P
Svanapapers materials are targeted forpeople who have a huge interest in music and
lifestyle. The age segmentation for Svanapa-
per is flexible, but they are mostly 14 30
years old (men and women).
Eventhough Svanapaper is originally from
Indonesia, the readers are not a local base,
but they are also from Singapore, Malaysia,
Thailand, and around.
Svanapaper use English for a wider and
international audience and that is why
Svanapaper are different. The readers are the
youthful generation and more dynamic which
can describe our tagline music comes first,
guts after.
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70%MUSIC 20%community
10%leisure
90%indonesian
4%singaporean
4%malaysian
2%others
female 33.6%
male 65.7%
2%
13-17 18-24 25-34 35-44 45-54 55-64 65+
16.7%11.9%
1.6% 0.9% 0.3% 0.2%
0.5%0.9%2%5.8%
28.7%22.2%
5%
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As a media partner, Svanapaper will be doing a media
blasting of the event through the social media tools
(Facebook, Twitter, and etc), creating promotional articles
(include trivia articles), putting banner on the websites
front page, and other duties that have been agreed with
the promoter.
As a non-media partner, Svanapaper will be doing acoverage of the event and publish the review on the
website
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P A R T -N E R -
S H I P
C o n t r i b u t i o n
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T H E
F E A -
T U R E S
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Local Vocal
INTERVIEW In The Room
Community
LIVEEVENTS
THE NEXTBIG THING
Containing of the latestnews about music and lifestyle.
A biweekly feature ofIndonesias local acts.
An exclusive acousticsession with local or
international artists
An interview with local/ international profiles.
A coverage for thecommunity
A review of the live events.
A weekly feature of theinternational new acts inthe industry.
need toknow
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S O C I A L
M E D I AC H A N N E L S
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www.facebook.com/svanapaper ( 1.200s Likes)
www.twitter.com/svanapaper (900s Followers)
www.youtube.com/svanapaper
Facebook
Twitter
Youtube
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For any suggestions, enquiries, or media partners proposals, please drop your
e-mail to > [email protected]
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C O N -T A C T
Dorothy Toruan (Editor in Chief ) : [email protected]
Alcander Alonzo (Editor) : [email protected]
Putri Bianca (Public Relation) : [email protected]
Andriani Nur Pratiwi (Photo Editor) : [email protected]
Contributor
Faisal Nugraha : [email protected]
Tami Sabran : [email protected]
Tiara Ayuwardani : [email protected]
For further informations and looks about Svanapaper, please surf to
www.svanapaper.com
E D I -T O -
R I A L
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D O C U -M E N -T A T I O N
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WWW.SVANAPAPER.COM