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Chris Hogg

Head of Data Sciences andData Products, Practice Fusion

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Molecular,

Cell Biologist

Business

School

Investment

Banker

Pharma

Commercial

Strategist

Tech

Entrepreneur

Acquired

Employee

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Peter Thiel 

 John Lilly & Reid Hoffman

 Aydin Senkut

Founded: October 2011Co-founders: Chris Hogg and Ryan Howard

Raised: $1.3M Seed Round

Ian Sobieski & Nicola Corzine

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User Pain

Health often makes people

feel bad about themselves.Many people have beentaught that health is episodic,hard work and onlyachievable by going to the

gym, running, cycling, etc.

MyFitnessPal RunKeeper Strava

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STOLEN SLIDE

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STOLEN SLIDE

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STOLEN SLIDE

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Customer

development is an 

attitude(more than a process)

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Goal:

Get someone to tell you that

 your idea sucks.

(then ask why)

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People are

terrible

at telling you what theywant

But pretty decent at telling you whatpisses them off 

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Why did you? Why, why, why, why, ok.

How did you?

What do you usually do when...

What happened when...

Opinions are worthless.

Only ask questions that can

be answered with facts.

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STOLEN SLIDE

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