SWEETEETH CHOCOLATERE-PACKAGING

By Halley Chung

WHAT IS SWEETEETH

Sweeteeth was started in 2008 by Eric “Johnny” Battles, a tattooed Alabama boy and self-taught chocolatier.

specializes in creating artisan chocolates using traditional handcrafted techniques.

THE BRIEF

To redesign the packaging of three flavors of Sweeteeth chocolate bars.

Peanut Butter & ChipotleA ‘Chocolypse (Popping Ginger)

Cinnapsis (cinnamon apple & pecan)

THE CRITERIA

Sophisticated Chocolate Lover

Feel like they are tasting a piece of heaven

Handmade, quirky and fun

PEOPLE SHOULD FEEL:

Initial Ideas/Concept

Incoporating a toothWestern feel (creator is from Alabama)Cowboy hatRetro (serif fonts)Bright colors (color code)Fun

Sketches

specializes in creating artisan chocolates using traditional handcrafted techniques.

Rough Logos

Logo Integration

Logo Integration 2

Sweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and chocolate bars, with an emphasis on high-quality chocolate couverture and innovative flavor

ERIC “JOHNNY” BATTLE

62% DARK CHOCOLATE

EST 2008EST 2008

02042011Best before

ingredients:62% Dark Chocolate, Natural Peanut Butter, Milk Chocolate (cocoa liquor, dried milk solids, vanilla, sugar), Cocoa Butter, Chipotle Peppers, Pink Himalayan Sea Salt (2 week shelf life.)

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Y

CM

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Final Logo

Sweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and chocolate bars, with an emphasis on high-quality chocolate couverture and innovative flavor

ERIC “JOHNNY” BATTLE

62% DARK CHOCOLATE

EST 2008EST 2008

02042011Best before

ingredients:62% Dark Chocolate, Natural Peanut Butter, Milk Chocolate (cocoa liquor, dried milk solids, vanilla, sugar), Cocoa Butter, Chipotle Peppers, Pink Himalayan Sea Salt (2 week shelf life.)

Final Logo

ERIC “JOHNNY” BATTLE EST 2008EST 2008

POPPING GINGER || 70% DARK CHOCOLATE

Sweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and chocolate bars, with an emphasis on high-quality chocolate couverture and innovative flavor pairings.

02042011Best before

ingredients:70% Dark Chocolate, Candied Ginger, Popping Sugar (2 month shelf life)

Final Logo

ERIC “JOHNNY” BATTLE EST 2008EST 2008 Sweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and chocolate bars, with an emphasis on high-quality chocolate couverture and innovative flavor pairings.

02042011Best before

ingredients: Dark Milk Chocolate, Dried Apples, Candied Pecans, Cinnamon (1 month shelf life.)

CINNAMON APPLE & PECAN|| 70% DARK CHOCOLATE

Color and Fonts

RockwellABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

MrsEavesABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

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New Packaging

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New Packaging

New Packaging