sw&h module 1

Entrepreneurette 101

Presented by: Laura FurtadoOwner of DivaGirl Inc., Sexy & Wealthy in Heels & Partner

in the Chic-A-Boom Room

#SWinHeels@sexyandwealthy_

#SWinHeels@sexyandwealthy_

• International Dancer, Instructor, Choreographer, Speaker & Mentor

• Founder & Owner of DivaGirl Inc.• Partner in the Chic-A-Boom Room• Canada’s Top Young Entrepreneur for 2010; Top 25

in 2009• Nominee for Best Personal Brand• Nominee for Best Performing Artist of the Year• Lole & Lululemon Brand Ambassador• Bachelor of Commerce- Marketing & E-Commerce• Various Marketing Awards:

– J.L. Beaton Scholarship: Ryerson University 2004– Knud B. Jensen Business Award- Marketing Excellence 2003– Faculty of Business Awards for Excellence 2013

– Dean’s Honor List- year 1-5 #SWinHeels@sexyandwealthy_

#sexyandwealthyinheels@sexyandwealthy_

“I love to see a young girl go out and grab the world by the

lapels. Life’s a bitch. You’ve got to go out and kick ass.”

-- Maya Angelou, Author & Poet


Creating Smart, Sexy & Successful Entrepreneurettes

• Week 1: Start-Up 101- make your idea happen• Week 2: Business Plan, Structure & Process- aligning your

business • Week 3: Marketing & Branding- learn how to SELL it• Week 4: Social Media- let’s get online• Week 5: Networking & Relationship Building- no one gets

to the “top” alone• Week 6: Making Money- and lots of it!• Week 7: Managing Lifestyle- be fabulous “doing” it• Week 8: Wrap-Up & Final Case Presentation


Module 1: Start-Up 101

Making Your Idea Happen…


Strive for Success!

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” -- Albert Schweitzer


What is Success?

• The favorable or prosperous termination of attempts or endeavors

• The attainment of wealth, position, honors, or the like

• A successful performance or achievement• A person or thing that is successful• Obsolete or outcome


Facets of Success

• Doing what you love• Following your path• Overcoming obstacles• Living each moment to the fullest• Doing your best• Treating people well• Overall excellence• Contributing for the better


Keys to Success

• Get clear• Be authentic and

self-aware• Stay positive• Work hard• Stay determined• Network• Set goals

1.Determination2. Goal Setting


4 Vital Keys to Creating an Idea

• Desire• Passion• A great idea• Belief in yourself


Entrepreneurship

Do YOU have what it takes to be a sassy entreprenette?


Characteristics of an Entrepreneur• Possession of an enterprise• Accountability• Visionary• Opportunist • Leader • Organization Builder• Inspiration• Motivation• Drive & energy• High but realistic goals• Risk-Taker


Men vs. Women• Not encouraged• World less safe for women• Daddy’s Little Girl• “Learned helplessness”• Failed perception• Less risk= less courage• Download: Women & Entrepreneurship via

the#sexyandwealthyinheels@sexyandwealthy_

Top 10 Tips to Be a Successful Entrepreneurette

1 Have a plan2 Find ways to keep costs low3 Sell a product/service that people want4 Test and measure everything5 Be open and willing to change6 Ask for advice7 Add value8 Get a coach9 Generate new business… everyday10 Create relationships


Entrepreneurial Benefits• Control• Flexible scheduling• Fun• Free of boredom • Creativity• Money• Challenges & problem

solving• Self confidence


Challenges Ahead…


Top

Ten

Challenges

1 I don’t know where to start2 I know what I want but I don’t know how to get there3 I feel overwhelmed when I think of everything4 I don’t know how to take my idea and put it into action5 I don’t know how to brand6 There is too much competition7 There is too much work to do and I can’t do it by myself8 I have no money9 There are people who can do it better10 I have too many ideas


Challenges vs. SolutionsCHALLENGES SOLUTION

You don’t know where to start

Find a mentor

Women of all trades Swap Services

You don’t have time Delegate

You don’t have all the expertise

Just ask!

You don’t have a big target group

Network

Isolation & loneliness Keep in contact w/ the most important

Overworked/long hours Take a break!


Being An Entrepreneur= Taking Risks


Why You SHOULD Take Risks

• Progression: grow, develop, learn, get unstuck, transform

• Challenge• Increase revenue• Opportunities• Self-esteem• Control your destiny• Makes life “interesting!”


Top Tips in Risk Tasking

• Download: Risk-Taking: The Journey to Success

– Risking-taking– Stages of risk-taking– How to take “calculated” risks– Tips to be successful in risk-taking– Building courage

*Download via the Entrepreneur section


It All Starts With YOU


Tap Into You

• Words• Passions• Characteristics• Strengths• Weaknesses• Short term goals• Long term goals• Vision


Who is Laura?

• Words: divalicious, fun, hard-working, focused independent, sassy

• Passions: people, entertainment, women, contribution, creativity, success

• Characteristics: loyal, reliable, leader, “doer”• Strengths: marketing, leadership, execution,

selling concepts, money management, multi-tasking

• Weaknesses: “letting go,” saying “no”• Short term goals: collaborating and growing with

the right people, brand building• Long term goals: creating an empire, domination

in other cities, making a difference• Vision: domination with collaboration, being

influential, providing value to women#sexyandwealthyinheels@sexyandwealthy_

Strengths & Weaknesses


Align Your Passion= Your Business


Tips to Turn Passion Into a Business

• Believe in yourself• Get support and

criticism• Find a role model• Know your options• Delegate and offload

when possible#sexyandwealthyinheels@sexyandwealthy_

Turn Your Passion Into A Business

• Download: Turn Your Passion Into A Business– How to find your passion– Reflecting on your passion– 20 tips to turn your passion into a

successful business– How to make money from passion– Lessons learnt

*Download via the Entrepreneur section


Importance of Self Worth

• Be positive!• Learn from the past• One step at a time• Listen to others• Welcome change with open arms


“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind let’s you. What you believe, remembers, you can achieve.”

-Mary Kay Ash- Founder of May Kay Cosmetics


Start-Up 101 ChecklistEvaluate & Develop Your Idea• Determine your passion(s)• What is your company mission and vision?• How much will you allocate each week to work on this venture?• Who are your mentors, coaches, support circle?

Your Offerings• What are your core products and/or services?• What are other ways to generate revenue?• How will you produce and/or create your offerings?• What will your pricing be?• Who’s your market?• Who’s your competition?


Start-Up 101 ChecklistBusiness Structure• How will you operate your business (on an elementary level)?• What will it cost you to set in up? How will you fund it?• How will you market/promote your business?• What people do you want on your team?

Business Name• What is your business name and tagline?• Did you research to see if the name has been trademarked?• What copy/vocabulary will you use to promote your company?

Register Your Business• Register your business name with the government• Register your domain URL• Set up at HST # (if income is greater than $30,000/annual)


Things NOT To Do • Don’t quit your day job.• Don’t incorporate.• Don’t get a bank account. • Don’t rent an office. • Don’t hire an attorney. • Don’t hire an accountant. • Don’t get a loan. • Don’t hire anyone. • Don’t try to patent anything. • Don’t buy office supplies. • Don’t buy any equipment. • Don’t try to find a partner. • Don’t get a business telephone number or mailing address.


Tips to Expand Your Business

• De-clutter and be organized• Leverage people• Make residual income • Never turn down business• Leverage your expertise• “Awareness” of new opportunities• Perfect personal branding (Brandapoolza)• Build solid relationships• Empower your employees• Start small- think BIG!• Download Women & Entrepreneurship via


Maintaining Momentum

• Create “forward progress”• Set up accountability for actions• Track growth• Meet up with mentors and/or advisors• Follow one success immediately with another• Create wins for your team• Celebrate successes• Download Momentum- Thriving in the Arts

via #sexyandwealthyinheels@sexyandwealthy_

We Will Get Interactive!


Success Tips for the Week

1 Determine what success looks like to YOU2 Know your strengths and weaknesses3 Be prepared to take risks4 Discover your passion5 Evaluate & develop your idea6 Know your offerings7 Determine your business model8 Create your business name and register it9 Be aware of ways to grow and create momentum10 Be realistic with your goals


Module 1 Homework• Download the corresponding PowerPoint presentations from the

DivaGirl Boutique• Determine 5 people who are “successful” and set up meetings with

them• Identify 5 people/companies that you can potentially work with • Determine and list your strengths and weaknesses• Begin your Start-Up 101 Checklist • Identify 5 things that you must additional complete to get your

business set-up• Begin setting up your vision board• Finalize your “elevator pitch”• Book your one-hour mentorship call with Laura Furtado

([email protected])#sexyandwealthyinheels@sexyandwealthy_

What is an Elevator Pitch?• A short summary used to quickly and

simply define a product, service, or organization and its value proposition

• Reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

• An elevator speech should "sum up unique aspects of your service or product in a way that excites others."


Sneak Peak Into Module 2

• Business Plan, Structure & Process- aligning your business

• “Elevator Pitch” Presentations


Laura FurtadoW: sexyandwealthyinheels.comW: laurafurtado.com

E: [email protected]: [email protected]

@sexyandwealthy_ @sexywealthyinheels @laura.ann.furtado


sw&h module 1

Education

business week

online week

success risking

facets of success

business plan

successful performance

new business

mentor women